BEC剑桥商务英语中级考试真题汇总
bec中级考试真题

BEC中级考试真题第一部分:听力(共4题,每题10分,共计40分)1.题目描述:在接下来的对话中,你将会听到一个员工向他的老板请假的理由。
请你根据听到的对话内容,选择正确的回答。
A. 他将会有一个重要的会议需要参加。
B. 他的孩子生病了,需要请假照顾。
C. 他计划去度假,需要额外的休假时间。
D. 他要去参加一个亲友的葬礼。
正确答案:B题目解析:根据对话中提到的员工的孩子生病,需要请假照顾,可以确定答案为B。
2.题目描述:在接下来的对话中,你将会听到一个销售经理和一个客户之间的交流。
请你根据听到的对话内容,选择最佳答案。
销售经理:我们公司最近推出了一款新产品,可以帮助您提高生产效率。
您有兴趣了解吗?客户:我对您公司的产品很感兴趣,但是我现在已经购买了其他品牌的设备。
我需要考虑一下再做决定。
销售经理:没问题。
如果您有任何疑问或需要帮助,请随时与我联系。
客户最可能会做出以下哪种回应?A. 我很感兴趣,可以给我更多产品信息吗?B. 我需要考虑一下再做决定。
C. 您公司的产品我很满意,我已经购买了。
D. 我已经购买了其他品牌的设备,不需要其他产品了。
正确答案:B题目解析:根据客户的回答“我需要考虑一下再做决定”可以确定答案为B。
3.题目描述:在接下来的对话中,你将会听到一个员工向他的同事请功。
请你根据听到的对话内容,选择正确的回答。
员工:我刚刚完成了一项重要的项目,我想把这个项目的成功归功于团队的合作。
同事:是的,我们团队的配合确实很好,我们都很努力。
员工最可能会说:A. 非常感谢大家的努力,没有你们的支持我无法完成这个项目。
B. 这个项目花费了很多时间和精力,但结果还是令人满意的。
C. 我还要感谢公司的领导对我的支持和信任。
D. 这个项目并不是很困难,我一个人就可以完成。
正确答案:A题目解析:根据员工的表态“我想把这个项目的成功归功于团队的合作”可以确定答案为A。
4.题目描述:在接下来的对话中,你将会听到两个同事讨论市场的竞争情况。
BEC中级考试真题整合

BEC中级考试真题整合为了让大家更好的学习商务英语BEC考试,我给大家整理了BEC 商务英语中级考试真题,下面我就和大家共享,来观赏一下吧。
BEC真题一Get better at keyboarding0 There is a simple way to work more efficiently: improve your keyboard00 skills by learning to touch keyboard them. If you are one of the vast majority34 of some people who keyboard with two or four fingers, you may believe that35 you are reasonably efficient. But the average person seldom achieves more36 than twelve words by a minute when using this method, while touch keyboarding37 can achieve up to 120 words, if enabling you to work almost as quickly38 as you can think. Whatever position you hold in your company, you are39 probably given responsible for answering emails or generating documents, and it40 is quite likely that you spend too much time doing this. Stop and consider how41 far much more you could do in a day as a result of touch keyboarding. You would42 be able to create such a document faster than you can write and as43 quickly as you can think and free up time to be more than creative. Moreover,44 you would save up the cost of a full-time secretary, and no longer have to45 wait for your documents to be created and either then have to return them for correction.《Get better at keyboarding》,keyboarding是键盘输入的意思。
剑桥商务英语BEC中级阅读真题(一)

剑桥商务英语BEC中级阅读真题(一)PART ONEQuestions 1-7Look at the sentences below and the job advertisements on the opposite page.Which job does each sentence 1-7 refer to?For each sentence, mark one letter (A, B, C or D) on your Answer Sheet.You will need to use some of these letters more than once.1 You will be responsible for the operation of a computer system.2 You must be able to forecast what people will want to wear.3 You will be able to work with people from many different countries and backgrounds.4 You will have a qualification which covers two subject areas.5 It is necessary to have worked in this sector before.6 You will need to keep in contact with the headquarters of the organization.7 The advertisement emphasises the need to have a suitable approach to important people.ABUSINESS MANAGERYou will be responsible for our global business within specific countries and will have a good understanding of international distribution, possibly based on previous experience, plus the ability to work in markets that are highly varied in their culture. You will be fluent in a second language, be willing to travel extensively, and preferably have a degree.BDEPARTMENT STORE BUYERBased at our head office in London, you will select and order stock from our suppliers in Italy. You will need to predict fashion trends and build a strong relationship with our Italian office. You will have gained your buying experience in women’s fashion and will hold a degree in design with a business studies component.CLEGAL SERVICES ADMINISTRATORAs head of the legal office, your work will include managing the office IT network, typing reports, diary maintenance and supervision of another staff member. You will need good organizational skills in order to keep ahead of a varied workload. You will be dealing with senior executives and government officials, so a mature and efficient manner is essentialDREGIONAL LEISURE SITES MANAGERYou will be responsible for budgetary planning, contract negotiations, local marketing and effective administration. You will communicate frequently with our main office using the latest technology. Your experience could be from any business sector but you should enjoy outdoor life and will ideally possess an estate management qualification.。
(完整word版)BEC中级真题(第二辑)答案和听力原文

BEC中级真题(第二辑)答案及听力原文Test 1ReadingPart 11 C2 A3 B4 D5 A 6.B 7 CPart 28 D 9 C 10 E 11B 12 FPart 313 D 14 A 15 C 16 B 17.B 18.CPart 419B 20 A 21 D 22 A 23 C 24 C 25 D 26 A 27 B 28 C29 D 30 B 31 C 32 B 33 BPart534 ITSELF 35 IN 36 CORRECT 37。
WHILE 38 SEEN 39 FROM40 CORRECT 41 THOSE 42 FOR 43 WITH 44 THAT45 CORRECTWritingPart 1To: P. JonesFrom: Luisa GambonDate: 21 November 2002Subject: LatenessMr Jones,I have noticed that you often arrive late for work, especially on Monday mornings。
As your colleagues are starting to complain about that, you understand that unless this habit changes, I will take disciplinary action against you。
Come and see me tomorrow at 9 a.m。
in my office。
Thank youPart 2Report on customer complaintsINTRODUCTIONThis report has the purpose of presenting the reasons for customer complaints in 2002. FIELDINGSThe customer complaints received in 2002 were 300 in January. Then they increased to 540 in February because of the computer system's breakdown。
商务英语BEC中级试题及参考答案

商务英语BEC中级试题及参考答案商务英语BEC中级试题及参考答案三人行,必有我师焉。
择其善者而从之,其不善者而改之。
以下是店铺为大家搜索整理的商务英语BEC中级试题及参考答案,希望对正在关注的您有所帮助!Ⅰ 词汇测试题:(2题,每题10分,共20分)1. 该组有10个商务英语英文词或词组,下面均有英文词或词组来进行解释。
请将正确的选项标出,要求英英转换意义准确,符合商务英语规范。
(10分)(1) currencyA. the money in use in a particular countryB. flow of priceC. at presentD. deposit in the bank(2) varyA. to change or be differentB. to chooseC. to apply forD. to refuse(3) tumbleA. to be trapped in difficultyB. to fall quickly and without controlC. to be tired of doingD. to become less in number or smaller(4) breachA. an act of breaking a law, promiseB. a specialized companyC. a part of an institutionD. an agreement or contract(5) take the law into their own hands.A. to solve the problem by themselvesB. to break or violate the lawC. to explain the clauses in the lawD. to understand the law as they think(6) seminarA. survivalB. study of a universityC. sightseeingD. social setting(7) graceA. a person who controls propertyB. a period of time allowed before sth. happensC. a generally accepted opinionD. a way of dealing with a problem(8) vetoA. a refusal to allow sth. to be doneB. a particular right to do sth.C. an amount of money paid to obtain insuranceD. disagreement or unfriendliness(9) priorityA. to pose a threatB. to produce life cycleC. being priorD. to meet expenses(10) to fluctuateA. to add several things togetherB. to produce or provide something officialC. to change or varyD. to judge or decide something2. 该组有10个商务英语英文词或词组,下面均有汉语词或词组来进行解释,请将正确项选出,要求英汉转换意义准确,符合商务英语规范。
bec中级真题 (7)

BEC中级真题1. 简介BEC(Business English Certificate)中级考试是由英国剑桥考试委员会(Cambridge Assessment English)主办的商务英语考试。
该考试旨在评估考生在商务环境下的英语沟通能力。
本篇文档将提供一些BEC中级真题,并附带答案和解析,帮助考生更好地准备和应对BEC中级考试。
2. 阅读理解2.1 Passage 1QuestionsAnswer the following questions based on the information given in the passage:1.What is the main focus of the passage?2.What are the potential risks for manufacturers inemerging markets?Answers1.The main focus of the passage is the risks faced bymanufacturers in emerging markets.2.The potential risks for manufacturers in emergingmarkets include currency fluctuation, political instability, lack of infrastructure, and inadequate legal protection.2.2 Passage 2QuestionsChoose the statements that are TRUE according to the information given in the passage:1.The gig economy mainly benefits workers.2.Gig economy workers have a stable and predictableincome.3.The gig economy allows individuals to have flexibleworking hours.4.Gig economy platforms are responsible forproviding social benefits to workers.Answers1.False2.False3.True4.False3. 写作3.1 信函写作题目假设你是英国一家电子产品公司的销售经理,请写一封信给一家中国公司介绍你们的新产品并表示希望能与他们建立业务合作。
BEC剑桥商务英语中级真题

BEC剑桥商务英语中级真题为了让大家更好的学习商务英语BEC考试,我给大家整理了BEC商务英语中级考试真题,下面我就和大家共享,来观赏一下吧。
BEC真题一C 1 Listen to what your boss tells you about how well you are working.D 2 Realise that your boss will occasionally need to be left alone.A 3 Comment on your bosss work in a positive spirit.B 4 Try to impress your boss with your thoroughness.A 5 Do not hesitate to involve your boss if you have difficulties with your work.B 6 Show your boss that you are capable of working at a higher level.C 7 Speak to your boss, even about matters not directly related to your work.MANAGE YOUR BOSSAdvice from four top business people on how you should treat your bossAThe ConsultantNo boss likes nasty surprises. Thinking you can solve a serious problem before he or she finds out is a doomed strategy. Much better to inform your boss about the situation early on, together with your suggested solution. Also, remember that bosses like praise as much as any employee. Do this without making it obvious, if only to earn the right to criticise (constructively, of course). Consideration is the key word. Treat bosses as you hope to be treated - it should help you to move up to the next level.BThe DirectorOf course there are all the formal things in managing your boss -ensuring that you come to meetings well prepared, that you have a good eye for detail, and so on. But you also need to distinguish effectively between things that are important and things that are merely small details. Bosses like it if you can see the big picture because they want to be able to delegate. So its all about psychology, as well as performance.CThe ChairmanBosses want people to understand their objectives, their way of working and the pressures they are under. If you can understand what sort of individual your boss is, it is easier to appreciate why certain reactions might arise, and thus avoid problems. Also, keep the lines of communication with your boss open. You need to receive ongoing feedback on whether your work is effective, asking about what you do not understand, and, if necessary, discussing personal issues from outside the workplace. When the gap between you is reduced, so are the difficulties.DThe Chief ExecutiveUnderstand that a boss will want to take the glory when things go well. After all, they take ultimate responsibility, so they deserve some of the credit. Also, find out about your bosss outside interests, as this can help to improve the relationship. You may find you have an interest in common. Similarly, recognise that everyone is human, and there are times when a request from you may be unwelcome. Get to know your bosss Personal Assistant, who can advise you when it is a good time to talk to him or her.《Manage your boss》,管理你的老板,文章是四个业内人士就如何与老板相处给出了自己的意见,哪些应当做的,哪些不应当做的,是一门技巧,更是一门学问。
BEC剑桥商务英语中级考试真题汇总

BEC剑桥商务英语中级考试真题汇总为了让大家更好的学习商务英语BEC考试,给大家整理了BEC商务英语中级考试真题,下面就和大家分享,来欣赏一下吧。
真题一Market Entry —The PioneerMarc Crystal discusses the be first to market’principleThe timing of market entry is critical to the success of a new product. A company has two alternatives: it can compete to enter a new product market first - otherwise known as pioneering - or it can wait for a competitor to take the lead, and then follow once the market has been established. Despite the limitations of existing research, nobody denies that there are advantages to being a pioneering company. Over the years, there has been a good deal of evidence to show a performance advantage for pioneers.For many new products, customers are initially unsure about the contribution of product characteristics and features to the products value. Preferences for different characteristics and theirdesired levels are learned over time. This enables the pioneering company to shape customer preferences in its favour. It sets the standard to which customers refer in evaluating followers products. The pioneering product can become the classic or original product for the whole category, opening up a flood of similar products onto the market, as exemplified by Walkman and Polaroid.The pioneering product is a bigger novelty when it appears on the market, and is therefore more likely than those that follow to capture customer and distributor attention. In addition, a pioneers advertising is not mixed up with competitors campaigns. Even in the long term, followers must continue to spend more on advertising to achieve the same effect as pioneers. The pioneers can set standards for distribution, occupy the best locations or select the best distributors, which can give them easier access to customers. For example, in many US cities the coffee chain Starbucks, as the first to market, was able to open coffee bars in better known locations than its competitors. In many industrial markets, distributors are not keen to take on second and third products, particularly when the product is technically complex or requires large inventories of spare parts.Switching costs arise when investments are required in order to switch to another product. For example, many people have developed skills in using the traditional qwerty keyboard. Changing to the presumably more efficient dvorak keyboard would require relearning how to type, an investment that in many cases would exceed the expected benefits in efficiency. Switching costs also arise when the quality of a product is difficult to assess. People who live abroad often experience a similar cost when simple purchase decisions such as buying detergent, toothpaste or coffee suddenly become harder because the trusted brand from home is no longer available. Pioneering products have the first chance to become this trusted brand. Consequently, the companies that follow must work hard to convince customers to bear the costs and risks of switching to an untried brand of unknown quality.Unlike other consumer sectors, the value to customers of many high technology products relies not only on their features but also on the total number of users. For example, the value of a videophone depends on the number of people using the same or a compatible system. A pioneer obviously has the opportunity to build a large user base before competitors enter the market. This reduces followers ability to introduce differentiated products. There are other advantages of a large user base, such as the abilityto share computer files with other users. Thus, software companies are often willing to give away products to build the market quickly and set a standard.13 In the first paragraph, the writer points out thatA there is general agreement on the benefits of pioneering products.B companies are still uncertain about how to market new products.C most companies prefer to market new products independently.D there are now guidelines to help those who wish to pioneer.14 According to the information in the second paragraph, how do customers approach new products?A They take some time to develop a liking for them.B They make comparisons with other new products.C They need some persuasion to purchase them.D They consider cost an important feature.15 The writer refers to Walkman and Polaroid because they wereA better than any of their followers.B copied many times by their followers.C quickly accepted by consumers.D designed for a particular market.16 When pioneering products are promoted, the writer notes thatA a heavy financial investment is required.B a wide variety of advertising methods must be used.C a clear message is likely to be communicated.D a long campaign is usually necessary.17 In the keyboard example, the costs the writer is referring to are concerned withA the price of the products.B the quality of the products.C the need for user training.D the lack of useful information.18 According to the final paragraph, the high technology market differs from other consumer markets in thatA it is still a relatively new area of consumerism.B it is not dependent on product characteristics alone.C there are so many different types of product on the market.D there is such a great demand for high technology products.《Market Entry—The Pioneer》,市场准入,先行者。
(完整版)BEC商务英语中级真题第二辑

1 the contact between coach and employee not solving all difficulties at work2 the discussion of how certain situations could be better handled if they occur again3 a coach encouraging an employee to apply what has been taught to routine work situations4 coaching providing new interest to individuals who are unhappy in their current positions5 coaching providing a supportive environment to discuss performance6 employees being asked to analyse themselves and practise greater self-awareness7 coaching enabling a company to respond rapidly to a lack of expertise in a certain areaA But there are plenty of similar contracts to be won in the east of Scotland before Robertson turns her attention elsewhere.B Her way round this particular problem was to recruit the catering manager of the rival company,C But this demand was short-lived, and before long, increasing competition made it harder to make a profit.D 'It was a dramatic learning curve and very small amounts of money were earned at first, 'says Robertson.E She decided that the solution, since many companies required working lunches for meetings with clients, was to prepare end deliver meals to business premises.F On hearing this, Robertson immediately contacted all of their clients and offeredthe services of Grapevine Caterers.G Instead, she studied accountancy after leaving university, and a steady if unspectacular professional path seemed set.13 In the first paragraph, Mary Spillane says people should learn how to market themselves becauseA it encourages companies to give them a job for life.B in the future it will be a company requirement.C in many careers it is becoming difficult to succeed.D it will help them adapt to developments in the job market.14 Spillane says that, when creating a personal brand, it is important toA change things depending on the circumstances.B decide what image people would like you to present.C make sure that colleagues feel at ease with your image.D follow the example of someone in the company you work for.15 What do we learn about Spillane in the third paragraph?A She is embarrassed about her career with a cosmetics company.B She doesn't like talking about her academic background.C She has qualifications many people are unaware of.D She worries about how other people see her.16 Which problem does Spillane refer to when talking about the companies she is presently working with?A They find it difficult to accept her ideas.B They are unaware of how to rabrand themselves.C They don't want to spend large amounts of money.D They are unwilling to modernise their work environment.17 When advising people on rebranding themselves, Spillane tells them toA attend courses to gain specialist skills.B update regularly their written proof of what they can do.C try out different ways of presenting themselves to others.D remember that what they look like is the most important point.18 Spillane says that, in order to rebrand yourself successfully, it is important toA ask for other people's opinions about your image.B feel confident about what you are trying to achieve.C learn how to make use of all aspects of your character.D model yourself on people with a certain amount of influence.19A make upB carry outC bring aboutD put down20A basisB groundsC foundationD structure21A distributionsB guidesC designsD patterns22A approvalB permissionC consentD decision23A valueB inspectC reviewD survey24A commandB promptC influenceD persuade25A guessB speculateC reckonD predict26A operationsB techniquesC measuresD exercises27A answerB respondC counterD reply28A moveB leadC developD benefit29A expressionsB descriptionsC wordsD terms30A reputationB positionC situationD influence31A desiredB selectedC preferredD supposed32A actsB stepsC meansD points33A handed overB drawn upC made outD written off23 The aim of the 'Business Today' competition was to rewardA good product design.B skilful project management,C rapid financial success.24 How many companies were chosen to compete in the final of the competition?A fourB fourteenC forty25 The types of products which the finalists were developingA caused considerable problems for the judges.B were all connected with the food industry.C involved a common set of development aspects.26 According to the speaker, what are small firms good at?A fitting new products in with current productionB recording methods used in developing new productsC developing new management structures for new products27 The speaker believes big companies document innovation well because ofA the number of staff available.B the involvement of senior management.C the insistence on regular procedures.28 The panel was impressed by Natura because they hadA invested considerable time inventing a new product.B researched new ways of manufacturing their product.C investigated new overseas markets for their product.29 The judges praised the links between development teams in smaller companies andA senior management.B suppliers.C the market.30 The companies sometimes had problems because the suppliersA could not understand the specifications.B could not meet the deadlines.C could not rely on their subcontractors.。
bec商务英语中级真题

bec商务英语中级真题1、Jim is a(n) _______. He is very careful and likes to work with numbers. [单选题] *A. secretaryB. tour guideC. accountant(正确答案)D. English teacher2、This kind of work _______ skills and speed. [单选题] *A. looks forB. waits forC. calls for(正确答案)D. cares for3、My brother is too shy. He _______ speaks in front of lots of people. [单选题] *A. alwaysB. usuallyC. seldom(正确答案)D. sometimes4、6.—How can we get to the school?—________ bus. [单选题] *A.ToB.OnC.By(正确答案)D.At5、There are many beautiful _______ in the wardrobe. [单选题] *A. bookB. dresses(正确答案)C. cell phoneD. grocery6、Nowadays schools should care for the full _______ of a student’s talents. [单选题] *A. satisfactionB. development(正确答案)C. communicationD. preparation7、We all wondered()Tom broke up with his girlfriend. [单选题] *A. thatB. whatC. whoD. why(正确答案)8、--What’s the weather like today?--It’s _______. [单选题] *A. rainB. windy(正确答案)C. sunD. wind9、The plane arrived at London airport _______ Wednesday morning. [单选题] *A. on(正确答案)B. atC. inD. for10、Finally he had to break his promise. [单选题] *A. 计划B. 花瓶C. 习惯D. 诺言(正确答案)11、He has grown rich lately. [单选题] *A. 后来B. 以后C. 终于D. 最近(正确答案)12、—It’s too noisy outside. I can’t fall asleep.—I can’t, either. We have to ______ new ways to solve the problem.()[单选题] *A. come up with(正确答案)B. get on withC. make up withD. catch up with13、—_____ will the bus arrive? —In four minutes. [单选题] *A. How longB. How oftenC. How soon(正确答案)D. How far14、You wouldn' t have caught such ____ bad cold if you hadn' t been caught in ____?rain. [单选A. a, /B. a, aC. a,the(正确答案)D. /, /15、( ) Some students preferred to stay in the toilet ______ do morning exercises. [单选题] *A in order to notB in not order toC in order not to(正确答案)D not in order to16、I always get ______ grades than he does, so maybe I should help him more.()[单选题] *A. bestB. better(正确答案)C. goodD. well17、It took a long time to _______ Tom to go shopping with me. [单选题] *A. speakC. persuade(正确答案)D. talk18、It’s raining heavily outside. Don’t leave _______ it stops. [单选题] *A. whileB. sinceC. until(正确答案)D. when19、When you have trouble, you can _______ the police. They will help you. [单选题] *A. turn offB. turn to(正确答案)C. turn onD. turn over20、What _______ would you like, sir? [单选题] *A. otherB. else(正确答案)C. othersD. another21、-Do you have tickets for Friday? -Sorry, we've got _____ left. [单选题] *A. eitherB. none(正确答案)C. no oneD. neither22、78.—Welcome to China. I hope you'll enjoy the ________.—Thank you. [单选题] * A.tour(正确答案)B.sizeC.nameD.colour23、( ) The Great Wall was listed by the UNESCO as ___ World Heritage Site. [单选题]*A. a(正确答案)B. theC.\D.an24、_______, Mr. Smith. [单选题] *A. Here your tea isB. Here is your tea(正确答案)C. Here your tea areD. Here are your tea25、He went to America last Friday. Alice came to the airport to _______ him _______. [单选题] *A. take; offB. see; off(正确答案)C. send; upD. put; away26、I passed the test, I _____ it without your help. [单选题] *A.would not passB. wouldn't have passed(正确答案)C. didn't passD.had not passed27、Jim, we have _______ important to tell you right now . [单选题] *A. someB. something(正确答案)C. anyD. anything28、I am worried about my brother. I am not sure _____ he has arrived at the school or not. [单选题] *A. whether(正确答案)B. whatC. whenD. how29、Look! There are some boats ______ the river.()[单选题] *A. on(正确答案)B. overC. betweenD. in30、Tom and Mary's house bought last year is()Lucy, s. [单选题] *A. the three size ofB. three times the size of(正确答案)C. as three times large asD. three times as larger as。
bec中级考试真题及答案解析

bec中级考试真题及答案解析BEC中级考试真题及答案解析BEC(商务英语证书)是由剑桥考试委员会开设的国际商务英语考试,被广大商务人士和英语学习者追求。
考试包含听力、阅读、写作和口语四个部分,涵盖了商务领域的各个方面。
为了帮助考生更好地备考,本文将为大家提供一些真题及其答案解析。
一、听力部分听力是BEC考试的首要环节,也是考生们普遍感到困难的部分。
在进行听力练习时,考生应该注重提高自己的听力技能和理解能力。
在一道典型的BEC中级听力题目中,一段商务对话将被播放两次,并且还有四个选项供你选择正确答案。
考生需要仔细聆听对话内容,以便正确回答问题。
例如:Question: What does Sarah suggest?A. Having a team meetingB. Submitting the report laterC. Working on the report togetherD. Sending the report immediately听力内容:John: Hi, Sarah. Have you finished the report for tomorrow's meeting?Sarah: No, not yet. I've been having some technical difficulties. I need more time to finalize it.John: That's unfortunate. The deadline has already been set. How about submitting it later in the day?Sarah: Well, instead of submitting it late, why don't we work on it together? I think we can finish it on time if we collaborate.Question: Sarah suggests working on the report together.答案解析:根据对话内容,我们可以得出Sarah提议说他们一起工作来完成报告,因此选项C是正确答案。
BEC剑桥商务英语中级考试真题

BEC剑桥商务英语中级考试真题为了让大家更好的学习商务英语BEC考试,小编给大家整理了BEC商务英语中级考试真题,下面小编就和大家分享,来欣赏一下吧。
真题一When to Recruit?0 In a small business, deciding when to take on new staff is a delicate calculation. On00 the one hand, if you are increase your workforce, you might find it difficult to cover34 for the increased costs straight away. On the other hand, extra staff could35 enable you to spend more time on activities such as marketing, which in the36 end should meanthe increased profits. A useful way of deciding when to increase37 your workforce is to ask yourself if you can make enough of extra sales to meet38 the cost of taking on with an extra employee. But even if you are not able to39 increase your sales immediately you may still be able to employ someone.40 In this such case, however, you must keep your business going until you have built41 your sales up to the new level you need. If in the end you are clever enough to42 get your timing so right, you will not want to throw away your advantage by43 employing the wrong type person. The whole process of advertising and44 interviewing can take around many months, so finding you made a mistake and45 need to recruit again it can have a very serious impact on the future of your business.《When to recruit?》,何时招人?文章是讲的小公司招人的一些注意事项,应该如何判断招人的时机。
BEC剑桥商务英语中级考试真题汇总

long term, followers must con nue to spend more on adver sing to achieve the same effect as pioneers. The pioneers can set standards for distribu on, occupy the best loca ons or select the best
The ming of market entry is cri cal to the success of a new product. A company has two alterna ves: it can compete to enter a new product market first - otherwise known as pioneering - or it can wait for a compe tor to take the lead, and then follow once the market has been established. Despite the limita ons of exis ng research, nobody denies that there are advantages to being a pioneering company. Over the years, there has been a good deal of evidence to show a performance advantage for pioneers.
2023年BEC中级口试真题汇总整理

2023年BEC中级口试真题汇总整理BEC剑桥(商务英语)考试有“外企通行证”的美誉。
BEC口试是最简单在考前快速提高的。
鉴于BEC考试不会发布真题,我依据学员和考友回忆的考题,汇总整理出2023-2023年上半年BEC中级口试真题,盼望助各位考友一臂之力!BEC中级口试真题汇总Part11.Whatsfavoratepart of your study? the main purpose of the packaging?2. Do you think small company will disappear in the future? What do you thinkare the adventages when working for large company?3.对television advertising的看法4.对员工的嘉奖制度有什么看法?你喜爱用邮件发信息还是打电话?5.最喜爱的学科,学习中最好玩的地方6.应不应当供应员工关于(时间管理)的培训,是否有些人在某些时间工作会更有效7.为什么人人都喜爱经商8.packaging的用途9.product life 产品耐用性:会买生命周期长的产品吗?在将来产品的生命周期会越来越短吗?(市场调查)的重要性,选择商品时最关注什么?产品什么时候应当停止生产?10.是否觉得公司给员工许多压力,工作有压力的时候要怎么办,旅游是不是减轻压力的(方法)。
11.谈谈怎么提高员工的工作乐观性。
12.为什么人们在工作时喜爱设定目标。
13.同学该不该到企业兼职?企业招兼职生应当留意什么?14.喜不喜爱开会?人多开会好还是人少开会好?15.在哪里可以看到job advertisement16.should company let staff know environment policy17.是否喜爱live(or work) abroad?是否要携带家属一起(出国)?18.问你喜爱加班吗?你是在晚上或周末工作的吗?BEC中级口试真题汇总Part21如何通过电话进行产品推销(communicate skills;familiaritywith your products)2企业选新办公室地址时要考虑的哪些因素(what is important whenrelocatethe company),第一是位置;其次是办公室设计3出租车签长期合同要考虑哪些问题(What is important when choosing a taxi firm for a long term contract):1)reliability;2)qualityof drivers;3)safe4.供应语言培训要考虑哪些问题(planning to offering language courses):1)cost;2)company;3)need5.供应折扣优待要考虑哪些因素(offering discount for customers):1)level of discounts;2)advertising the discounts;3)target the right market6.找一份新工作要考虑哪些因素:1)潜在的employer;2)personal contact7.创建敏捷工作时间系统最重要的事情:1)建立记录工作时间的方法;2)和员工沟通好8.欢迎新员工(Welcoming new staff):1)touring the company;2)introducing the colleagues9.创建会议流程时最重要的事情:1)obtaining the up-to-date information;2)contacts10.(访问)潜在供应商时的考虑因素11.掌握产品质量的途径12.如何加强公司员工间的沟通:1)regular meeting;2)technology13.在网络上查找工作应当留意些什么14.what is important when aiming to improve a companyscompetitiveness?1)customer service;2)effective marketing15.what is important when planning companies activity?1)pubilising event;2)ask each staff to attend16.What is important when introducing a managing system?提示有staff training, equipment17.What is important when packaging a product?提示有color,material18. What is important when applying for going abroad to work?19. What is important when working for long hours?20.What is important when designing products brochures(clear objectives, attractive pictures)21.员工之间完成工作需要什么?给了两个trust 和communication。
BEC剑桥商务英语中级考试真题精选篇

BEC剑桥商务英语中级考试真题精选篇为了让大家更好的学习商务英语BEC考试,给大家整理了BEC商务英语中级考试真题,下面就和大家分享,来欣赏一下吧。
BEC真题一Customer Services Director0 Our client is well known as a producer of branded products in the home00 improvement sector. The business is experiencing a period of suchsignificant34 volume and profit growth and as a result is now looking to appointitself a35 Customer Services Director. This position involves in reporting directlyto the36 Managing Director and key responsibilities include the control anddevelopment37 of the process for ordering goods. While through the management and38 motivation of twenty staff, you will be seen the focal point ofmanaging39 customers expectations, from keeping them up to date at all times withthe40 progress of their orders. This role is a challenging one and calls foran individual41 with those top-level interpersonal and communication skills and a good42 understanding of process management. In return for the company offersthe43 right candidate with a highly competitive salary and benefits package.Assistance44 with relocation expenses, if appropriate, that is also available. If youfeel you have45 the qualifications for this exciting role and are looking for a challenge, please write in confidence to:这篇文章是一则招聘启事,招的是客户服务总监(customer servicesdirector)。
剑桥商务英语中级考试真题

剑桥商务英语中级考试真题为了让大家更好的学习商务英语BEC考试,我给大家整理了BEC商务英语中级考试真题,下面我就和大家共享,来观赏一下吧。
BEC真题一THE ART OF PERSUASIONLet me send you our brochure is probably the most commonly used phrase in business. But all too often, it can spell the end of a customer enquiry because many brochures appear to be produced not to clarify and to excite but to confuse. So what goes wrong and how can it be put right? Too often, businesses fail to ask themselves critical questions like, Who will the brochure be sent to? What do we want to achieve with it? The truth is that a brochure has usually been produced for no other reason than that the competition has one.However, with a little research, it often transpires that what the client wants is a mixture: part mail shot, part glossy corporate brochure and part product catalogue - a combination rarely found. Having said that, the budget is likely to be finite. There may not be enough money to meet all three marketing needs, so the first task is to plan the brochure, taking into account the most significant of these. The other requirements will have to be met in a different way. After all, introducing the companys product range to new customers by mail is a different task from selling a new seasons collection to existing customers.The second task is to get the content right. In 95 per cent of cases, a company will hire a designer to oversee the layout, so the final product looks stylish, interesting and professional; but they dont get a copywriter or someone with the right expertise to produce the text, or at least tidy it up - and this shows. A bigger failing is to produce a brochure that is notcustomer focused. Your brochure should cover areas of interest to the customer, concentrating on the benefits of buying from you.Instead, thousands of brochures start with a history lesson, Founded in 1987, we have been selling our products .. I can assure you that customers are never going to say to themselves, Theyve been around for 20 years - Ill buy from them. Its not how long youve been in business that counts, its what youve done in that time. The important point to get across at the beginning is that you have a good track record. Once this has been established, the rest of the brochure should aim to convince customers that your products are the best on the market.It is helpful with content to get inside the customers head. If your audience is young and trendy, be creative and colourful. As always, create a list of the benefits that potential customers would gain from doing business with you, for example, product quality, breadth of range, expertise of staff and so on. But remember that it is not enough just to state these; in order to persuade, they need to be spelt out. One possibility is to quote recommendations from existing customers. This also makes the brochure personal to you, rather than it simply being a set of suppliers photographs with your name on the front.At the design stage, there are many production features that can distinguish your brochure from the run of the mill. You may think that things like cutouts or pop-ups will do this for you and thus make you stand out, or you may think they just look like designer whims that add cost. Go through all the options in detail. One of them might be thatall-important magical ingredient.13 What point does the writer make about brochures in the first paragraph?A Customer expectations of them are too high.B They ought to be more straightforward in design.C Insufficient thought tends to go into producing them.D Companies should ensure they use them more widely.14 The writers advice to companies in the second paragraph is toA produce a brochure to advertise new product lines.B use a brochure to extend the customer base.C accept that a brochure cannot fulfil every objective.D aim to get a bigger budget allocation for producing brochures.15 In the third paragraph, which of the following does the writer say would improve the majority of brochures?A better language and expressionB better overall appearanceC more up-to-date contentD more product information16 In the introduction to a brochure, the writer advises companies to focus onA their understanding of the business environment.B the range of products they offer.C their unique market position.D the reputation they have built up.17 When discussing brochure content in the fifth paragraph, the writer reminds companies toA consider old customers as well as new ones.B provide support for the claims they make.C avoid using their own photographs.D include details of quality certification.18 What does run of the mill in line 67 mean?A eye-catchingB complicatedC stylishD ordinary《The art of persuasion》,劝告的艺术。
bec中级考试试卷

bec中级考试试卷BEC中级考试试卷考试时间:120分钟总分:100分一、听力部分(共30分)1. 短对话理解(每题1分,共10分)请根据所听对话内容,选择正确答案。
(1)A. 会议推迟了 B. 会议取消了 C. 会议按时进行(2)A. 项目延期了 B. 项目提前了 C. 项目按期完成(3)A. 产品缺货 B. 产品降价 C. 产品升级(4)A. 客户投诉 B. 客户表扬 C. 客户询问(5)A. 订单增加 B. 订单减少 C. 订单稳定(6)A. 市场调研 B. 市场推广 C. 市场分析(7)A. 财务报告 B. 财务预算 C. 财务审计(8)A. 人力资源管理 B. 人力资源规划 C. 人力资源培训(9)A. 销售策略 B. 销售目标 C. 销售预测(10)A. 产品开发 B. 产品测试 C. 产品发布2. 长对话理解(每题2分,共20分)请根据所听对话内容,选择正确答案。
(1)A. 公司重组 B. 公司扩张 C. 公司裁员(2)A. 增加投资 B. 减少投资 C. 撤资(3)A. 市场调研报告 B. 市场分析报告 C. 市场预测报告(4)A. 产品开发团队 B. 产品销售团队 C. 产品支持团队(5)A. 客户满意度调查 B. 客户忠诚度调查 C. 客户反馈调查(6)A. 员工培训计划 B. 员工激励计划 C. 员工福利计划(7)A. 财务预算报告 B. 财务审计报告 C. 财务决算报告(8)A. 人力资源规划 B. 人力资源招聘 C. 人力资源培训(9)A. 销售目标设定 B. 销售策略调整 C. 销售业绩评估(10)A. 产品市场定位 B. 产品市场推广 C. 产品市场分析二、阅读部分(共40分)1. 阅读理解(每题2分,共20分)阅读下列文章,回答相关问题。
文章文章内容:[此处省略文章内容](1)全球化对中小企业的主要影响是什么?(2)中小企业如何适应全球化的趋势?(3)全球化背景下,中小企业面临的主要挑战有哪些?(4)文章中提到了哪些应对全球化挑战的策略?(5)作者对中小企业全球化前景持何种态度?2. 完形填空(每题1分,共20分)阅读下列短文,从每题所给的选项中选择正确答案。
剑桥商务英语证书考试(BEC)真题汇编及详解(第4辑中级)-第2章-Test3~Test4【圣

剑桥商务英语证书考试(BEC)真题汇编及详解(第4辑中级)-第2章-Test3~Test4【圣Test 3READING 1 hourPART ONEQuestions 1-7●Look at the statements below and the article about pricing on the opposite page ●Which section (A, B, C or D) does each statement (1-7) refer to?●For each statement (1-7), mark one letter (A, B, C or D) on your Answer Sheet.●You will need to use some of these letters more than once.Example:0 the price depending on the product features chosen by the customer1 the failure of a company to set its prices appropriately2 a context that makes it difficult to increase prices3 the consequences of companies trying to conceal their approach to pricing4 the means by which a company ensured precision in the prices it offered5 the fact that companies can learn about the effects of a price reduction6the first sector to price products according to how much customers wereprepared to spend7 the widespread use of rough guidelines to determine pricesGetting the price rightA Chief executives need to pay more attention to pricing, according to RobertoLippi of the Apex Group, a consultancy that offers advice on pricing strategy.He accepts that low inflation figures in many industrialized countries makes raising prices tough, but argues that this should not necessarily deter companies. He gives the example of the airlines, which, with their minimum stay requirements and massive premiums for flexibility, led the way in sorting customers into categories, based on their willingness to pay.B The key to pricing is to avoid alienating customers. As Lippi points out, once abad price has been established, it can be very difficult to turn the situation around. He gives the example of a consumer goods company that went bankrupt largely because it did not price its digital cameras properly. In contrast, he cites the case of a Swiss drug company that introduced software for every sales representative's laptop, enabling them to provide consistent and accurate price quotes. To help staff with this innovation, the company also created a new post of director of pricing strategy.C Many of today's managers have the benefit of modern technology to help themwith pricing. Supermarket chains, for example, can easily track customers'elasticity'—how their buying habits change in response to a price rise or a discount. But although a company can now measure this sort of thing in a more sophisticated way, following basic rules is still the most common way of setting prices. Most bosses still worry more about their costs than the prices they charge; one recent survey found that they spend as little as 2% of their time on pricing.D One popular approach to pricing is illustrated by the car companies that chargeextra for product add-ons such as electric windows, instead of offering them as part of the standard price. Although many customers are prepared to pay extra, Lippi recommends that companies make sure that price differences reflect real differences in the product, either in quality or in the extra service on offer. The worst approach is to try to keep the pricing structure secret from customers.Nowadays, that is more likely to lead to lost contracts than large profits.【答案与解析】1. B 题⼲意为:“⼀个公司定价的失败。
历年bec中级考试真题

1、在BEC中级考试中,关于商务会议安排,以下哪项不是会议组织者需要考虑的?A. 会议地点的选择B. 会议议程的制定C. 与会者的个人兴趣爱好D. 会议材料的准备(答案)C2、在BEC中级的商务沟通中,当你想表达“我们需要进一步讨论这个问题”时,以下哪种表述最为恰当?A. We need to talk about this issue further.B. We have to discuss this problem again.C. This issue requires more of our discussion.D. We should have another discussion on this matter.(答案)A3、关于商务信函的格式,以下哪项是不正确的?A. 信头应包含公司名称和地址B. 日期应写在信纸的右上角C. 称呼语后应使用冒号D. 结束语应写在信纸的左侧,低于正文(答案)D4、在BEC中级的商务英语中,“credit note”通常指的是:A. 信用证B. 贷记通知单C. 付款通知D. 发票(答案)B5、在商务谈判中,如果对方提出的要求你方无法接受,以下哪种策略最为可取?A. 直接拒绝,表明无法妥协B. 沉默不语,表示不满C. 提出替代方案,寻求双赢D. 转移话题,避免正面回答(答案)C6、关于商务报告的写作,以下哪项不是报告正文部分应包含的内容?A. 报告的背景和目的B. 详细的数据和分析C. 报告作者的个人信息D. 结论和建议(答案)C7、在BEC中级的商务英语中,当你想询问对方“你能否给我提供一些关于这个项目的更多信息?”时,以下哪种表述最为得体?A. Can you give me more information about this project?B. Could you provide me with some more details on this project?C. Do you have any more information on this project?D. Would you mind sharing more information about this project with me?(答案)B8、在商务邮件中,以下哪个词或短语通常用于表示对收件人的尊重,并请求其注意或行动?A. Please be informedB. Kindly noteC. For your informationD. Take note(答案)B。
BEC商务英语中级考试真题及答案

BEC商务英语中级考试真题及答案相信⼤家很想知道bec中级的真题和答案解析吧,现在⼩编把他整理出来分享给⼤家!BEC商务英语中级考试真题1Managing a career on the way up is quite different from managing one at the top of an organisation. Individuals on the way up have to build relationships with the people they (19)to.They usually have to (20) with subordinates in addition to people at the same level as themselves. The most senior staff only have those under them to relate to. This book (21)the idea that all working relationships, including the relationship with one's boss, can and should be managed.You do not have to be (22) than your manager in order to manage the relationship. Nor do you have to be better than your manager in any (23).Your manager may well be your career (24) and guide: he or she may have taught you almost everything you know about your(25) of business - and may continue to teach you more. You may be planning to remain under his or her guidance in the future. None of these (26)should alter your relationship with your manager or (27) you off'managing upwards'. I use this phrase to (28) to the management of one's boss because, for many people on the way up, it is the first relationship they have to get right.You can, of course, get on at work just by (29) positively to your manager, but that is not likely to be the most successful way to (30) your working life. An active policy of managing upwards will make you more successful and, at the same time, make the business of going to work more enjoyable. It can also be a way to show (31) to your manager for the efforts he or she has made on your (32) Finally, managing upwards will make it easier for your manager to manage you,leaving him or her more time for other (33) and tasks.19 A notify B inform Caccount D report20 A unite B contact C handle D deal21 A promotes B presses C advertises Dconvinces22 A clearer B deeperCsmarter Dfuller23 A respect B fashion Cpart D means24 A leader B supporter C adviser D helper25 A courseB line C path Droute26 A factors B aspects Ccauses D topics27 A put B see C keep D take28 A specify B identify C indicate D refer29 A giving B operating C reacting D co-operating30 A run B forward C move D make31 A appraisal B value C appreciation D regard32 A advantage B benefit C side D behalf33 A posts B roles C positions D actsManaging upwards,打理同上司的关系。
- 1、下载文档前请自行甄别文档内容的完整性,平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益,请联系客服反馈,我们会尽快为您处理(人工客服工作时间:9:00-18:30)。
BEC剑桥商务英语中级考试真题汇总为了让大家更好的学习商务英语BEC考试,给大家整理了BEC商务英语中级考试真题,下面就和大家分享,来欣赏一下吧。
真题一Market Entry —The PioneerMarc Crystal discusses the be first to market’principleThe timing of market entry is critical to the success of a new product. A company has two alternatives: it can compete to enter a new product market first - otherwise known as pioneering - or it can wait for a competitor to take the lead, and then follow once the market has been established. Despite the limitations of existing research, nobody denies that there are advantages to being a pioneering company. Over the years, there has been a good deal of evidence to show a performance advantage for pioneers.For many new products, customers are initially unsure about the contribution of product characteristics and features to the products value. Preferences for different characteristics and theirdesired levels are learned over time. This enables the pioneering company to shape customer preferences in its favour. It sets the standard to which customers refer in evaluating followers products. The pioneering product can become the classic or original product for the whole category, opening up a flood of similar products onto the market, as exemplified by Walkman and Polaroid.The pioneering product is a bigger novelty when it appears on the market, and is therefore more likely than those that follow to capture customer and distributor attention. In addition, a pioneers advertising is not mixed up with competitors campaigns. Even in the long term, followers must continue to spend more on advertising to achieve the same effect as pioneers. The pioneers can set standards for distribution, occupy the best locations or select the best distributors, which can give them easier access to customers. For example, in many US cities the coffee chain Starbucks, as the first to market, was able to open coffee bars in better known locations than its competitors. In many industrial markets, distributors are not keen to take on second and third products, particularly when the product is technically complex or requires large inventories of spare parts.Switching costs arise when investments are required in order to switch to another product. For example, many people have developed skills in using the traditional qwerty keyboard. Changing to the presumably more efficient dvorak keyboard would require relearning how to type, an investment that in many cases would exceed the expected benefits in efficiency. Switching costs also arise when the quality of a product is difficult to assess. People who live abroad often experience a similar cost when simple purchase decisions such as buying detergent, toothpaste or coffee suddenly become harder because the trusted brand from home is no longer available. Pioneering products have the first chance to become this trusted brand. Consequently, the companies that follow must work hard to convince customers to bear the costs and risks of switching to an untried brand of unknown quality.Unlike other consumer sectors, the value to customers of many high technology products relies not only on their features but also on the total number of users. For example, the value of a videophone depends on the number of people using the same or a compatible system. A pioneer obviously has the opportunity to build a large user base before competitors enter the market. This reduces followers ability to introduce differentiated products. There are other advantages of a large user base, such as the abilityto share computer files with other users. Thus, software companies are often willing to give away products to build the market quickly and set a standard.13 In the first paragraph, the writer points out thatA there is general agreement on the benefits of pioneering products.B companies are still uncertain about how to market new products.C most companies prefer to market new products independently.D there are now guidelines to help those who wish to pioneer.14 According to the information in the second paragraph, how do customers approach new products?A They take some time to develop a liking for them.B They make comparisons with other new products.C They need some persuasion to purchase them.D They consider cost an important feature.15 The writer refers to Walkman and Polaroid because they wereA better than any of their followers.B copied many times by their followers.C quickly accepted by consumers.D designed for a particular market.16 When pioneering products are promoted, the writer notes thatA a heavy financial investment is required.B a wide variety of advertising methods must be used.C a clear message is likely to be communicated.D a long campaign is usually necessary.17 In the keyboard example, the costs the writer is referring to are concerned withA the price of the products.B the quality of the products.C the need for user training.D the lack of useful information.18 According to the final paragraph, the high technology market differs from other consumer markets in thatA it is still a relatively new area of consumerism.B it is not dependent on product characteristics alone.C there are so many different types of product on the market.D there is such a great demand for high technology products.《Market Entry—The Pioneer》,市场准入,先行者。