日本东京迪士尼乐园案例分析.ppt1教学文案
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analysis
Brand advantage
Regional advantage
S
Economic advantage Science and technology
advantage
源自文库
• •
W
The traffic
price of land The pressure of competition
Management is the most successful
the least of perfection
O
development of economy and culture Life pressure
Business continuously
Japanese characteristic of theme park
T
Increased competition in a region
Tokyo Disney
Background introduction Environmental analysis
SWOT analysis
Tokyo Disneyland is built by the Walt Disney company and the Japanese Oriental Land Oriental amusement (Japan) companies . about a cost of 150 billion yen , by the Japanese east amusement company operation and management, it is the Asian largest theme park, and is the collection of leisure, amusement, shopping in one of the very large resort community.
The diversification of toys
Crisis