第二单元参考答案

I. 选择题（1-5是单选题，6-10是多选题。红色选项是参考答案）

1. According to Peter Thiel, all the following are the advantages of perfect competition EXCEPT ______.

A. easy to model

B. efficient in a static world

C. politically salable

D. preempts question of value

2. All the following are the vertically integrated complex monopolies EXCEPT ______. A. Ford B. American Airlines

C. Tesla

D. Standard Oil

3. When Facebook started, ______ was the number Mark Zuckerberg published externally. A. registered user number B. send number

C. monthly active user number

D. gross merchandised volume

4. In John Gotman ’s opinion, ______ is one of the worst things that we can do in a relationship, and it ’s probably some of the biggest causes of churn in the early stages of start-up companies.

A. Criticism

B. Contempt

C. Defensiveness

D. Stonewalling

5. Walker Williams suggests that the startups should only worry about the next order of magnitude. According to this rule of thumb, when you have your tenth user, you should be worried about how to serve ______ users. A. 11

B. 100

C. 10,000

D. 1,000,000 6. The advantages of monopoly include ______. A. incentive to innovate B. stable, long-term planning

C. deeper project financing

D. symptomatic of creation 7. According to Peter Thiel, which of the following are the characteristics of monopoly?

A. proprietary technology

B. giant market

C. economies of scale

D. branding

8. According to Alex Schultz, which of the following statements are true? A. The number one thing all these social media sites look to do is to show you the people you want to follow, connect to, send messages to, as quickly as possible.

B. The magic moment on eBay is finding the unique item that you wanted to get hold of.

C. When you look on Airbnb, you find a cool house that you can stay in, and that ’s a magic moment.

D. When you ’re listing your house, the first time you get paid is an amazing moment.

9. What are the three things people need to think about in SEO (Search Engine Optimization)? A. keyword research. B. links.

C. page rank.

D. payload.

10. According to Walker Williams, what are the three ways to talk to your customers?

A. Meet your customers face to face and listen to them carefully.

B. Run customer service yourself as long as possible.

C. Proactively reach out to current and churned customers.

D. Social media and communities.

判断题（红色的是正确的，蓝色的是错误的。）

31. According to Peter Thiel, the co-founder of PayPal and Palantir, a business creates X dollars of value and captures Y% of X. X and Y are independent variables. ( )

D B

C

D

B

ABCD ACD ABCD

ABC

BCD