战略管理双语资料

Chapter 1 Strateg ic Ma n a gem e nt a nd Str a tegic Com pe titiven e ss 3

1.1Strategic Management Process (3)

1.1.1 The Rational Model (3)

1.1.2 The critique of the rational model (5)

1.2 The New Competitive Landscape (5)

1.2.1The Globalized Competition (5)

1.2.2Technological Changes (6)

1.3The I/O model of Above-average Returns (7)

1.4The Resource-based Model of Above-average Returns (8)

1.5Strategic Intent and Strategic Mission (9)

1.6Stakeholders (10)

1.7Organizational Strategists (11)

复习题 (11)

Chapter 2 The External Environment: Opportunities, Threats, Industry Environment, and Competitor Analysis (12)

2.1External Environmental Analysis (13)

2.2 Segments of the General Environment: The PEST Analysis (13)

2.3 Industry Environment Analysis: The Five Forces Model (14)

2.4 Strategic Group Analysis (18)

2.5 Competitor Analysis (18)

复习题 (18)

Chapter 3 The Internal Environment: Resources, Capabilities, and Core Competencies20

3.1 The importance of Internal Analysis (20)

3.2 Resources, Capabilities, and Core Competencies (21)

3.2.1 Resources (21)

3.2.2 Capabilities (22)

3.2.3 Core Competencies (23)

3.3 Steps in a Resource-based Strategic Analysis (23)

3.4 Value Chain Analysis (26)

复习题 (27)

Chapter 4 Business-Level Strategy (28)

4.1 Customers: Who, What, and How (28)

4.1.1 Who: Determining the customers to serve (29)

4.1.2 What: Determining the customer needs to satisfy (29)

4.1.3 How: Determining core competencies necessary to satis fy customers’ needs29

4.2 Types of Business-level Strategy (29)

4.3 Cost Leadership Strategy (30)

4.4 Differentiation Strategy (31)

4.5 Focus Strategies (33)

4.6 Integrated Low-Cost/Differentiation Strategy (33)

复习题 (35)

Chapter 5 Corporate-Level Strategy (36)

5.1 Corporate-level Strategy and Levels of Diversification (37)

5.2 Reasons for Diversification (37)

5.3 Techniques for Analyzing Diversified Companies’ Portfolios (38)

复习题 (39)

Chapter 6 Acquisition and Restructuring Strategies (39)

6.1 Reasons for Acquisitions and Problems in Achieving Success (40)

6.2 Attributes of Successful Acquisitions (40)

6.3 Restructuring (41)

复习题 (41)

Chapter 7 International Strategy (43)

7.1 Opportunities and Outcomes of International Strategy (43)

7.2 International Business-level Strategy (45)

复习题 (46)

Chapter 8 Cooperative Strategy (47)

8.1Types of and Reasons for Cooperative Strategies (47)

8.2Business-level and Corporate-level Cooperative Strategies (48)

8.2.1 Business-Level Cooperative Strategies (48)

8.2.2 Corporate-Level Cooperative Strategies (49)

8.3Network Strategies (50)

8.4Competitive Risks with Cooperative Strategies (50)

Chapter 9 Corporate Governance (52)

9.1 Corporate Governance Mechanisms (53)

9.2 Separation of Ownership and Managerial Control (54)

9.3 Five Governance Mechanisms (56)

9.3.1 Ownership Concentration (56)

9.3.2 Board of Directors (56)

9.3.3 Executive Compensation (57)

9.3.4 The Multidivisional Structure (58)

9.3.5 Market for Corporate Control (58)

复习题 (58)

Chapter 10 Organizational Structure and Controls (59)

10.1 Evolutionary Patterns of Strategy and Organizational Structure (60)

10.1.1 Simple Structure (61)

10.1.2 Functional Structure (61)

10.1.3 Multidivisional Structure (63)

10.2 Implementing International Strategies: Organizational Structure and Control67

10.2.1 Using the Worldwide Geographic Area Structure to Implement the

Multi-domestic Strategy (67)

10.2.2 Using the Worldwide Product Divisional Structure to Implement the Global

Strategy (68)

复习题 (70)

Chapter 11 Corporate Entrepreneurship and Innovation (70)

11.1 Innovation and Corporate Entrepreneurship (70)