自考外贸函电考试重点

自考外贸函电考试重点 Prepared on 22 November 2020

一、外贸函电的写作要领：completeness（完整）、concreteness（具体）、clarity（清

楚）、conciseness（简洁）、courtesy（礼貌）、consideration（体谅）以及

correctness（正确）。

二、信息可以分为四大类：肯定信息（positive message）、中性信息（neutral

message）、否定信息（negative message，也称负面信息）和说服信息（persuasive message）.

三、布局可以分为平铺直叙法（Direct Plan or Approach）和曲折迂回法（Indirect Plan

or Indirect Approach）。

四、书信的组成部分

（必备部分）（可选部分）

1.信头（The Heading） 8、事由( The Subject Heading Or Caption)

2.日期（Date Line） 9、经办人（Attention line）

3.封内地址（The Inside Address） 10、附件（The Enclosure）简写Encl. or

Enc.

4.称呼（The Salutation） 11、抄送（Carbon Copy）简写.

5.信的正文（The Body of the Letter） 12、再启（The Postscript）简写.

6.结束语（The Complimentary Close）

7.签名（The Signature）

五、打信格式

1.缩行式：封内地址和其需要分行的地址的后一行，都比前一行缩进两格或三

格；信的正文，每一段的开始一行都缩进若干格（一般与称呼末一字母取

齐）。

2.平头式：需要分段的地方，及每段的开始一行都与前一行取齐，一律不缩行。

平头式各段之间要用double space以示分段。

3.混合式：封内地址和称呼采用平头式（从左边的空白边缘打起），其他部分采

用缩行式，两种格式的混合采用所以称之为混合式。

八、撰写询函的理由通常包括：

（1）获取信息（如价格和技术数据）

（2）获得印刷品（如商品目录本、说明书、公司介绍等）

（3）索取样品

（4）取得帮助（如得到特别允许，帮助或建议等）

九、询函的回复分几种情况，有肯定的答复，有否定的答复，也有部分肯定、部分否定的答复。如果答复是肯定的，则采用平铺直叙的结构，答复开门见山，先说最紧要的。如果答复是否定的，或者是部分肯定，部分否定，回复九要采用曲折迂回的布局。在部分否定的答复中，肯定的那一部分内容正好可以充当缓冲垫。

十、报盘（Offer）又称发盘。卖方的Offer称为Selling Offer，Offer to sell。买方的Offer，称为Buying Offer，Offer to buy 或Bid。

十一、报盘有实盘（Firm Offer）和虚盘（Non-firm Offer）两种形式。实盘又称“不可撤销的发盘”，指由发盘人向受盘人提出完整、明确、肯定的交易条件，并愿在一定期限内按所提条件与受盘人达成交易的一种肯定表示。虚盘是卖方所作的非承诺性表示。往往附有保留条件，买方接受后卖方仍然可以改变注意。

报盘属于中性信息，布局采用平铺直叙法。

We are now ___c____ your inquiry of October 12th。

a. on receipt of

b. upon receipt of

c. in receipt of

d. in reception of

I want to acquaint myself ____b__ the supply position of steel products.

a. of

b. with

c. for

d. about

Our new low-cost solutions may be ____d_____ particular interest to you.

a. in

b. with

c. for

d. of

___c___ we would like to close the business with you , we find your bid unacceptable.

a. Much

b. However much

c. Much as

d. Despite

___a___ your counteroffer, we regret that we can’t accept it .

a. As regards

b. In regards to

c. With regards regards

___a___ the low stock of such goods, we would advise you to accept our offer immediately.

a. Owing to

b. Because

c. Since

d. As

___a__ you like other items, please let us know and we shall be only too pleased to make you offers direct.

a. In case

b. In the case

c. In this case

d. In that case

As requested, we are pleased to quote you without engagement as____a_____.

a. follows

b. follow

c. following

d. followed

We are offering you goods____a____ the very high quality.

a. of

b. at

c. for

d. with

We are pleased to _____c___ your offer and place a trial order with you.

a. make advantage of

b. make use of

c. take advantage of

d. take use of

A growing demand can _____c____ increased price.

a. result

b. result to

c. result in

d. result from

CIF is a price term, meaning the price includes the cost of goods, the insurance and __b____ for carrying the goods up to the destination.

a. payment

b. freight c,premium d. forwarding

As you are our regular customer, we think we may concede _____c___ price provided you five us an order for a minimum of 100 units.

a. with

b. at

c. in

d. to

We need an agent in that country to help us to ___a___ our products.

a. market

b. display

c. dispose

d. buy

___d____ we would like to co-operate with you, we do not think there is room for a reduction in our price.

a. Even

b. As

c. Much

d. Much as

____d__ you can make a reduction of 5% no business is possible .

a. In case

b. Provided

c. If

d. Unless

I have looked ____d___ your order, and I can assure you that everything is on schedule.

a. at

b. on

c. within

d. into

If the shoes ____c___ as well as we hope, we will place further order in the near future.

a. are selling

b. sold

c. sell

d. are sold

We look forward to ___a___ a trial order.

a. receiving

b. receive from you

c. receipt

d. receipt your

Would you please fax us your statement so that we can proceed _____a___ your order

a. with

b. on

c. in

d. to

The buyer suggested that many important orders ______b______ follow.

a. may

b. will

c. should

d. would be

As our factory is now fully occupied with orders, we regret having to ___b___ yours.