《新编剑桥商务英语(初级)》(第三版)教案
剑桥商务英语初级教案
剑桥商务英语初级教案教案标题:剑桥商务英语初级教案教学目标:1. 通过本课程,学生将能够掌握商务英语初级水平的基本词汇和语法知识。
2. 学生将能够在商务场景中进行简单的交流和沟通。
3. 学生将了解商务英语的基本礼仪和文化背景。
教学内容:1. 课程介绍和学习目标的讲解2. 商务英语初级词汇和语法的学习3. 商务场景模拟对话练习4. 商务英语文化和礼仪的学习教学步骤:第一课:课程介绍和学习目标1. 向学生介绍课程内容和学习目标,激发学生学习商务英语的兴趣和动机。
第二课:商务英语初级词汇和语法的学习1. 教授商务英语初级词汇,包括常用商务词汇和短语。
2. 引导学生学习商务英语初级语法知识,如基本的句型和时态。
第三课:商务场景模拟对话练习1. 提供商务场景对话材料,让学生分组进行角色扮演练习。
2. 引导学生在对话中运用所学的商务英语词汇和语法知识进行交流和沟通。
第四课:商务英语文化和礼仪的学习1. 分享商务英语的文化背景和国际商务礼仪的重要性。
2. 讨论不同文化背景下的商务交流差异,并提供实际案例进行分析和讨论。
教学评估:1. 通过课堂练习和角色扮演,评估学生对商务英语词汇和语法的掌握程度。
2. 通过小组讨论和案例分析,评估学生对商务英语文化和礼仪的理解和应用能力。
教学资源:1. 剑桥商务英语初级教材和练习册2. 商务英语词汇和语法练习题3. 商务场景对话材料和角色扮演指导4. 商务英语文化和礼仪案例分析材料教学反思:1. 根据学生的学习情况和反馈,及时调整教学内容和方法,提供个性化的辅导和指导。
2. 鼓励学生自主学习和实践,提供额外的学习资源和练习材料。
module 8 新编剑桥商务英语(初级)第三版
Just In Time (JIT)
• Production method to describe the condition where there is no excess inventory carried in stock and production is fed by materials arriving “just in time” for production.
• Who uses the products • Local councils and private companies all over UK
Passive
• 不知道或没有必要说明动作的执行者是谁. • 强调动作的承受者,而不强调动作的执行者 – Some new computers were stolen last night. – This machine was made in Germany. – The company was established in 1950. – Eight hours per day for sleep must be guaranteed. – This book was published last year. – The window was broken.
不及物动词或动词短语无被动语态
• • • • • • • • • Appear/disappear Die End Fail Happen Last 持续 Lie Remain Sit • • • • • • • Spread stand break out 突发,爆发 come true 成真 fall asleep keep silence lose heart 失去勇气, 丧失信心 • take place 发生
新编剑桥商务英语(初级)第三版
business n. 工商企业;商行;商业 technique n. 技巧,技能 cross-cultural adj. 跨文化的
presentation n. 口头报告,陈述,叙述 public speaking 演说,演讲
consultant n. 顾问
Chairman of the Board of Directions 董事长 Managing Director/ General Manager 总经理 CEO: Chief Executive Officer 执行总裁,首席执行官
CFO: Chief Financial Officer 首席财务官
professional adj. 专业的,职业的 involve vt. 包含、需要、使成为必要部分 responsibility n. 责任,所负责的事情 be responsible for sb./ sth. 对某人/某事负责
第二页,共160页。
New words and Expressions
第十七页,共160页。
Speaking: Work-life balance
Ways of work-life balance
(保持工作与生活平衡的途径)
1. Prioritize tasks (区分任务的优先次序) 2. Set aside one night each week for recreation
多种多样的培训 依据培训地点不同通常有: 1. 内部培训(Internal training或称in-house-
training )是一种在工作场所进行的在职培训,因此也称
为on-the-job training,其特点是经济实惠。
新编剑桥商务英语初级1.1精品PPT课件
Work-life balance
New Words
New Words
New Words
New Words
New Words
Reading Excise P.6
Background 背景知识
Background 背景知识
Listening
The Board of Directors 董事会
going out. E. Organizes meetings and deals with correspondence.
Responsibility
A. Visits customers, leaves samples and supports the customer services department. B. Is responsible for testing new products and deal with customers’ complaints. c. Interviews clients and gives them advise. D. Is responsible for the company’s accounts, and controls money coming in and
Job Titles
1. Chief financial officer(CFO) D __ 2. Management consultant C
3. Personal assistant(PA)__E_
4.Quality manager __B__
5. Sales Reprehensive(rep)__A_.
Sale manager销 售经理
Work/Factory manager 厂长
《新编剑桥商务英语(初级)》(第三版)教案
《新编剑桥商务英语(初级)》(第三版)教案教材:《新编剑桥商务英语(初级)》(第三版)Rolf Cook and Mara Pedretti with Helen Stephenson 编著, 经济科学出版社, 2008年10月《新编剑桥商务英语(初级)》课程单元教学设计一、教案头二、教学设计第一次课设计梗概(2课时)(1)告知学生本课程的总体安排、教材的处理,上课的方式、明确学习目标。
两个目标:通过听、说、读、写及分组讨论,案例表演和课堂演示,培养学生在商务情景下的工作习惯和交流意识;尽量通过BEC 初级考试。
两个要求:为了提高学生的积极性并使他们了解在平时的学习中应提高哪些能力,告诉学生现在用人单位对员工的要求,第一要有一定的专业素质,二是情商要高,即懂得如何交流,如何为人处事。
教学方式:在教学中,主要采取活动教学,通过各种各样的活动,提高学生的自信心和交流能力。
将学生分为六组,每组四人,一个组即为一个公司,每个组员都有一个职位,第一周确定每个组员的职位。
第三、四周确定公司的名称、职能和业务范畴,并在全班演示。
(2)考核方式平时表现:两个方面,一是整组的表现,即各个公司在各种课堂活动上的表现;二是个人的主动表现和提问表现.只要平时刻苦努力,积极主动。
期末卷面:一整套BEC初级的模拟题。
口试:口试的形式仿照BEC初级口试形式并加上案例表演。
(3)进入正题本次课的项目主要是介绍公司的职务分类,职能范畴,撰写个人简介及设计名片。
●Reading: Read and get to know the format of BECpreliminary exam.●Reading and Discussion: Read the materials aboutTraining and Workshops in order to know the job titleand responsibilities.●Listen: Listen and grasp the job title.●Grammar: Ss should grasp the present simple and adverbsand expressions of frequency by self-study, group workand game.●Speaking: Discuss Work-life balance in groups andreport it out.●Vocabulary: Remember all the new words in this moduleand finish the exercises in the book.●Homework: 1. Review all the important points in thesetwo modules.2. Design your business cards.详案Module 11.1 & 1.3 World of Work & BEC Preliminary ExamI.Aims and Objectives:At the end of this session, the students should be able to: a.Know the general information about Cambridge BEC Preliminary,the useful study strategies for this course and the content of Pass Cambridge BEC Preliminary.b.Talk about jobs, design the business cards and grasp thepresent simple and adverbs and expressions of frequency. II.Session Outline1.Greetings2.Duties:1) Warmer (books closed): T asks Ss the definition of BEC and the format of the exam.2) Reading 1:a. T leads Ss read the instructions of BEC preliminary exam (P14-15) and finish the exercises after it.b. Check the Ss’ answers and let them repeat the format of the BEC preliminary with book closed.3) Reading 2 and Discussion:a. Let Ss discuss in groups about J&C Training.b. Finish the three exercises after it (P6).c. Check the answers and review the important points.4) Listening:a. Go over the listening material and listen to it.b. Discuss the answers in groups.5) Grammar:a. Ss read the instructions of the present simple and adverbs and expressions of frequency.b. Finish the exercises.c. Report to the whole class.d. Play a game with the grammar points.6) Speaking: use the topic in the book, divide students into several groups to discuss them and report to the whole class.(maybe next class)7) Vocabularies: cross culture; intensive; profile; consultancy; consultant; accredit; motivation; entertaining; be responsible for; CFO; PA; rep; bonus;4. Self-study: let students finish the exercises in the book and check the answers.5. Homework1) Grasp the main vocabularies and phrases and grammar points.2) Finish the exercises in the workbook.3) Discussion: “work-life balance”4) Design a business card.《新编剑桥商务英语(初级)》课程单元教学设计一、教案头二、教学设计详案Module 11.2 Personal and professional detailsI. Aims and Objectives:At the end of this session, the students should be able to:a.Know some business words.b.Know how to greet people.II. Session Outline1. Greetings2. Duties:1) Warmer (books closed): T asks Ss the questions about the last class.2) Vocabulary:a. T leads Ss finish the exercise about meeting people.b. Check the Ss’ answers and let them practice how to meet people.3) Writinga. Divide Ss into small group and ask information of each other.b. Let Ss report their partners’ information.c. Write personal profiles.4) Vocabularya. Finish the exercise.b. Discuss the answers in groups.5) Readinga. Ss read the profiles of the four persons in groups.b. Decide who is the employee of the Year Award.c. Report to the whole class by debating.4. Self-study: let students finish the exercises in the book and check the answers.5. Homework1) Grasp the main vocabularies and phrases and grammar points.2) Finish the exercises in the workbook.3) Finish a personal profile.4) Prepare a debate.《新编剑桥商务英语(初级)》课程单元教学设计一、教案头二、教学设计详案Module 22.1 & 2.3 Work in progress & Writing test formatI. Aims and Objectives:At the end of this session, the students should be able to:a. Talk about temporary jobs.b. use the present continuous.II. Session Outline1. Greetings2. Duties:1) Warmer (books closed): T asks Ss the important points in the last module.2) Listening:a. T leads Ss read the questions first.b. Listen to finish the exercise.c. Check the answers.3) Grammar;a. Let Ss study the grammar rules.b. Finish the exercises.c. Check the answers and review the important points.4) Reading:a. Read and finish the exercises.b. Check the answers.5) Speaking:a. Divide the Ss into groups to talk about temporary jobs.b. Let Ss report their opinions out.6) Vocabulary: Finish the exercise and grape the vocabularies.7) Vocabularies: update sb. on; ahead of schedule; behind schedule; temp; help out; administration; take off; plant; venue;4. Self-study: let students finish the exercises in the book and check the answers.5. Homework1) Grasp the main vocabularies and phrases and grammar points.2) Finish the exercises in the workbook.3) Discussion: temporary job《新编剑桥商务英语(初级)》课程单元教学设计一、教案头二、教学设计详案Module 22.2 Making arrangementsI. Aims and Objectives:At the end of this session, the students should be able to:a. arrange and confirm a meeting.b. write an e-mail.II. Session Outline1. Greetings2. Duties:1) Warmer (books closed): T asks Ss the questions about the last class.2) Listening:a. Read the questions first and listen to it.b. Check the Ss’ answers.3) Writinga. Discuss with partners the arrangements of meetings.b. Write an e-mail about confirming a meeting.4) Grammara. Finish the exercise.b. Discuss the answers in groups.5) Writinga. Ss read the invitation first and then write a reply.b. Discuss in small groups about their written work.c. Report to the whole class.4. Self-study: let students finish the exercises in the bookand check the answers.5. Homework1) Grasp the main vocabularies and phrases and grammarpoints.2) Finish the exercises in the workbook.3) Finish a e-mail.4) Prepare a debate.《新编剑桥商务英语(初级)》课程单元教学设计一、教案头二、教学设计详案Module 33.1 Company biographyI. Aims and Objectives:At the end of this session, the students should be able to:a. present your company.b. write company profileII. Session Outline1. Greetings2. Duties:1) Warmer (books closed): T asks Ss the questions about thelast class.2) Reading:a. Read the passage and finish the exercise.b. Check the Ss’ answers.3) Grammara. Discuss the usage of the past simple in groups.b. Finish the exercises on the past simple.c. Make more sentences4) Readinga. Discuss the three companies’ main products in groupsb. Fill in the blanketsc. Check and discuss the answers.d. Finish the questions and listen to check the answers.5) Speakinga. Discuss and finish the exercise 6.b. Discuss the important points in the company profile.c. Finish company files.4. Self-study: let students finish the exercises in the book and check the answers.5. Homework1) Grasp the main vocabularies and phrases and grammar points.2) Finish the exercises in the workbook.3) Better the company profiles.《新编剑桥商务英语(初级)》课程单元教学设计一、教案头二、教学设计详案Module 33.2 Company performance & 3.3 Listening testI. Aims and Objectives:At the end of this session, the students should be able to:a. write press releases.b. understand the company structure.c. read the graphs.II. Session Outline1. Greetings2. Duties:1) Warmer (books closed): T asks Ss the questions about thelast class.2) Vocabularya. Remember the words of describing the activities of your companies.b. Read the press releases.3) Writinga. Read and discuss the company press release.b. Write your own company’s press release.c. Exchange the press releases and check them.4) Listeninga. Listen to finish the exercises.b. Discuss in groups.c. Check and discuss the answers.5) Vocabularya. Remember the key words of describing the graphs.b. Discuss and finish the exercises.c. Check the answers in group competition.6) Readinga. Read the passage and finish the exercises.b. Check the answers.7) Listening Testa. Know the format of the listening test.b. Finish the listening test4. Self-study: let students finish the exercises in the book and check the answers.5. Homework1) Grasp the main vocabularies and phrases and grammar points.2) Finish the exercises in the workbook.《新编剑桥商务英语(初级)》课程单元教学设计一、教案头二、教学设计详案Module 44.1 International business & 4.2 Business communicationsI. Aims and Objectives:At the end of this session, the students should be able to:a. deal with complaints.b. use modal verbs.II. Session Outline1. Greetings2. Duties:1) Warmer (books closed): T asks Ss the questions about the last class.2) Readinga. Remember the vocabularies and fill into the blankets.b. Read the passage and finish the exercises.c. Check the answers.3) Grammara. Discuss the grammar points in groupsb. Finish the exercises.c. Check the answers.4) Readinga. Read the passage and finish the two exercises after it.b. Check and discuss the answers.5) Writinga. Read the letter of complaint.b. Write the reply to the complaint.c. Exchange the letters and discuss them.6) Grammara. Discuss the grammar points in groups.b. Finish the exercises.c. Check the answers.7) Workbooka. Finish the exercises in the workbook of module 4.b. Check the answers.4. Self-study: let students finish the exercises in the book and check the answers.5. Homework1) Grasp the main vocabularies and phrases and grammar points.2) Finish the exercises in the workbook.《新编剑桥商务英语(初级)》课程单元教学设计一、教案头二、教学设计详案Module 55.1 Career choices & 5.2 Achievements and plansI. Aims and Objectives:At the end of this session, the students should be able to:a.talk about career choices and plansb. use the present perfect and going to.II. Session Outline1. Greetings2. Duties:1) Warmer (books closed): T asks Ss the questions about the last class.2) Readinga. Remember the vocabularies and translate the sentences.b. Read the passage and finish the exercises.c. Check the answers.3) Grammara. Discuss the grammar points in groupsb. Finish the exercises.c. Check the answers.4) Readinga. Read the passage and finish the two exercises after it.b. Check and discuss the answers.5) Writinga. Finish Elena’s email to the printers and exchange letters to check.b. Write the e-mail of progress report.c. Exchange the letters and discuss them.6) Grammara. Discuss the grammar points in groups.b. Finish the exercises.c. Check the answers.7) Workbooka. Finish the exercises in the workbook of module 5.b. Check the answers.4. Self-study: let students finish the exercises in the book and check the answers.5. Homework1) Grasp the main vocabularies and phrases and grammar points.2) Finish the exercises in the workbook.《新编剑桥商务英语(初级)》课程单元教学设计一、教案头二、教学设计详案Module 55.3 Reading Test: Parts One to ThreeI. Aims and Objectives:At the end of this session, the students should be able to:a. use the reading skillsb. read the chartII. Session Outline1. Greetings2. Duties:1) Warmer (books closed): T asks Ss the questions about the last class.2) Reading part one.a. Read and finish the exercises.b. Check the answers.3) Reading part twoa. Read and finish the exercises.b. Check the answers.4) Readinga. Read the chart and finish the two exercises after it.b. Check and discuss the answers.5) Reading part threea. Read the chart and the description of it.b. Match the chart with the exercise.c. Discuss in groups and check your answer.6) Workbooka. Finish the exercises in the workbook of module 5b. Check the answers.4. Self-study: let students finish the exercises in the book and check the answers.5. Homework1) Grasp the reading test format and the reading skills.2) Finish the exercises in the workbook.《新编剑桥商务英语(初级)》课程单元教学设计一、教案头二、教学设计详案。
《新编剑桥商务英语(初级)》课程教学大纲
《新编剑桥商务英语(中级)》课程教学大纲一、教学目的:《剑桥商务英语》课程是为训练学生语言技能和拓广学生的商务英语知识而开设的外贸英语专业方向的课程。
通过本课程的学习,使学生具备商务英语的基本知识和听力技能,使学生能够自如应付各种形式的商务英语听力素材,熟悉国际商务环境,善于交流,为学生能适应各种国际商务工作环境打下必要的基础。
听力能听懂正常语速的日常生活和商务活动的谈话,类型涉及电话,采访,讨论,演讲,会议发言等。
要求学生能正确辨认听觉信息,并做出适当判断,并能结合具体语言环境,理解所听内容的深层含义,把握说话者的态度和意图。
阅读能看懂图表,正确理解商务专业词汇,能读懂英美报刊杂志上中等难度的商务英语文章,了解作者的观点与态度,把握其内涵,获取准确信息。
写作能够运用所学语言知识,根据所给背景语言材料,图表及表格等直观资料,写出符合国际商务惯例,格式规范的商务报告,备忘录,商务信函,建议书和E-mail等,要求内容切题,结构严谨,条理清楚,语法正确,语言通顺得体。
口语能够运用正确的英语讨论各种商务和日常生活的话题,进行电话交谈,能够作一般的会议发言和商务报告。
要求内容切题,有较大专业词汇量,语音语调正确,语流连贯顺畅,表达基本得体。
二、教学原则通过本课程的学习,着重对学生进行在商务工作环境下听、说、读、写的基本技能训练,进一步培养学生运用英语进行商务沟通的能力;激发学习兴趣,提高自主学习的能力;开发学生创新思维,培养学生在商务工作中用英语分析问题、解决问题的能力和创新能力。
教学从获取信息入手,把语言学习融入信息处理中以培养学生从事各种商务活动的能力。
教学中以应用为教学重点,合理地组织教材的内容和结构,教学内容有浅入深,由易到难,使学生具备知识的综合应用能力。
三、教学方法与手段1、以课堂理论教学为基础,以学生为中心, 适当采用实训模拟机制,以讨论与实践相结合,课堂与实体相结合的教学模式。
2、对课本中的有关话题进行较为深化地学习。
最新剑桥商务英语初级第三版3.1-3.2精品ppt课件
新编 剑桥(jiàn qiáo)商务英
语 初级 (第三版)
By Clyde (陈功)
长沙南方职业(zhíyè)学院
第一页,共61页。
新编剑桥(jiàn qiáo)商务英语初级 (第三版)
在1955年四月,雷的第一家麦当劳特许经营(jīngyíng)餐厅 在伊利诺斯州的勒斯普拉斯开张。 5. Today, McDonald's Corporation has over
31,000 resturants in over 100 countries.
第十四页,共61页。
Key Sentences
在1955年四月,雷的第一家麦当劳特许经营餐厅(cāntīn 在伊利诺斯州的勒斯普拉斯开张。 5. Today, McDonald's Corporation has over
31,000 resturants in over 100 countries.
第十三页,共61页。
Key Sentences
3. Ray talked to Richard and Maurice(Mac) McDonald, the owner of the resturant.
4. In April 1955, Ray opened his first franchised McDonald's resturant in Des Plaines, Illinois.
第十二页,共61页。
Key Sentences
3. Ray talked to Richard and Maurice(Mac) McDonald, the owner of the resturant.
《新编剑桥商务英语》教案
《新编剑桥商务英语》教案一、教材概述二、教学目标1.帮助学生掌握商务英语的基本词汇和语法知识。
2.培养学生运用商务英语进行真实交流和沟通的能力。
3.培养学生进行商务英语听力和口语的能力。
4.帮助学生理解商务英语中的文化和礼仪。
三、教学内容本教案将以第一单元为例,列举该单元的教学内容和所需教学资源。
1.教学内容:语言目标:1)学习基本的商务英语问候和自我介绍。
3)学习商务英语中的数字和时间表达方式。
4)学习商务英语中有关日程安排和预定的表达方式。
2.特殊要求:本单元主要针对商务英语初学者,建议使用简单明了的教学方法和实际例子进行教学。
同时,教师应注重培养学生的听、说、读、写以及交际能力,通过多种教学方法和活动加强学生对商务英语的理解和应用能力。
3.教学步骤:Step 1: Pre-reading引导学生讨论以下问题:1)你觉得商务英语为何重要?2)你在工作中需要用到哪些商务英语技能?3)你对商务英语有什么期望和困惑?Step 2: Reading教师给学生分发教材第3页的课文《Introductions》。
要求学生阅读课文,并回答以下问题:1)为什么要进行自我介绍?2)商务英语中的自我介绍需要包含哪些内容?3)商务英语中的自我介绍需要注意什么?Step 3: Vocabulary教师给学生分发教材第4页的词汇表。
要求学生根据课文和词汇表,记忆并使用以下词汇:- Colleague 同事- Greet 致意- Shake hands 握手- Exhibit 展览- Venue 会场- Reception 欢迎会Step 4: Speaking Practice教师分别给学生分发教材第5页和第6页的对话练习。
要求学生小组内进行对话练习,模拟商务场景中的自我介绍和问候。
教师巡视并指导学生的练习,给予必要的纠正和鼓励。
Step 5: Listening PracticeStep 6: Writing Practice要求学生撰写一封商务自我介绍的电子邮件。
《新编剑桥商务运营管理(初级)》(第三版)教案
《新编剑桥商务运营管理(初级)》(第三版)教案新编剑桥商务运营管理(初级)教案 (第三版)介绍本教案是针对《新编剑桥商务运营管理(初级)》(第三版)教材的教学指导书。
旨在帮助教师有效地教授该教材,提供全面的教学资源和指导。
本教案适用于初级商务运营管理课程的教学,包括商务运营的基本概念、流程、策略和实践等内容。
教学目标- 了解商务运营管理的基本概念和原理- 掌握商务运营管理的关键流程和策略- 能够应用商务运营管理的知识解决实际问题- 培养学生的团队合作和问题解决能力教学内容本教案按照《新编剑桥商务运营管理(初级)》(第三版)的章节顺序,结合相关教学资源和案例,设计了以下教学内容:1. 第一章:商务运营管理简介- 引导学生了解商务运营管理的定义、重要性和发展趋势- 探讨商务运营管理与其他管理学科的关系2. 第二章:商务运营管理的流程和策略- 介绍商务运营管理的核心流程,包括供应链管理、生产管理、质量管理等- 分析商务运营管理的关键策略,如成本控制、效率提升等3. 第三章:商务运营管理的实践案例- 提供实际商务运营管理案例,帮助学生理解和应用所学知识- 引导学生分析案例中的问题和挑战,提出解决方案和改进建议教学方法- 授课讲解:通过讲解教材内容,引导学生理解商务运营管理的核心概念和原理。
- 小组讨论:组织学生分组进行案例分析和讨论,培养学生的团队合作和问题解决能力。
- 实例演练:通过模拟实际商务运营管理情境,让学生运用所学知识解决实际问题。
教学评估为了评估学生对商务运营管理知识的掌握程度,可以采用以下评估方式:- 小组项目:要求学生团队合作完成一个商务运营管理项目,包括问题分析、解决方案设计等。
- 个人考试:进行商务运营管理知识的笔试考核,检验学生对核心概念和原理的理解。
教学资源本教案提供以下教学资源,以辅助教师的教学工作:- PowerPoint课件:包含了每章节的教学内容和案例分析。
- 案例分析材料:提供了多个实际案例,供学生分析和讨论。
《新编剑桥商务战略规划(初级)》(第三版)教案
《新编剑桥商务战略规划(初级)》(第三版)教案新编剑桥商务战略规划(初级)教案第三版介绍本教案为《新编剑桥商务战略规划(初级)》第三版的教学指南。
教案旨在帮助学生研究商务战略规划的基本原理和实践技巧,提供实际案例和练,以加深对商务战略规划的理解和运用能力。
教学目标- 了解商务战略规划的重要性和意义- 掌握商务战略规划的基本概念和框架- 研究商务环境分析和SWOT分析等工具和方法- 理解商务目标设定和策略选择的过程- 掌握商务战略实施和评估的关键步骤和技巧教学内容单元一:商务战略规划基础- 商务战略规划的定义和概念- 商务战略规划的重要性和作用- 商务战略规划的基本步骤和流程单元二:商务环境分析- 商务环境分析的意义和目的- PESTEL分析法及其应用- 行业竞争力分析和五力模型- 商务机会和威胁的识别与评估单元三:SWOT分析- SWOT分析的概念和原理- SWOT分析的四要素解析- 利用SWOT矩阵进行商务战略规划单元四:商务目标设定- 商务目标设定的意义和要素- SMART目标设定原则和方法- 商务目标与战略选择的关系单元五:商务战略实施和评估- 商务战略实施的重要性和挑战- 商务战略实施的关键步骤和指导原则- 商务战略评估和控制的方法和技巧教学方法- 前导讲解:介绍教学目标和内容,激发学生研究兴趣- 理论讲解:讲解商务战略规划的基本理论和概念- 案例分析:分析实际商务案例,让学生应用所学知识- 练演练:提供练题和实践任务,巩固学生的研究成果- 讨论互动:组织学生进行小组讨论和互动交流,促进思维碰撞- 总结回顾:总结本单元的重点内容,提醒学生需要注意的要点教材与资源- 《新编剑桥商务战略规划(初级)》第三版教材- 商务案例分析资料- 练题和作业- 多媒体设备和投影仪教学评估- 课堂讨论和互动参与情况评估- 练题和作业完成情况评估- 期末考试或项目报告评估参考资料。
新编剑桥商务英语第三版4教案51页PPT
Module 4
Where you have seen advertising?
In the street
on the bus /at the bus station
on the radio
on TV
in the newspaper
in the magazine
advertisement on the Internet
not seen for long
people remember the advert but not the product
people can also spread bad news
expensive to produce and send out to your target market expensive
Group Work
on balloons in the sky; on entrance tickets; on umbrellas, T-shirts, pencils, toys; on shopping bags; on mouse pads;
Group Work
in free samples; flyer & banner; and even on the walls of washrooms. ……..
4. People use b_r_o_c_h_u_r_e_s_ less and less because they can just go online if they want to find out what’s available.
5. It’s great when you get a frees_a_m_p_l_e because you can really see what it’s like.
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《新编剑桥商务英语(初级)》(第三版)教案教材:《新编剑桥商务英语(初级)》(第三版)Rolf Cook and Mara Pedretti with Helen Stephenson编著, 经济科学出版社, 2008年10月《新编剑桥商务英语(初级)》课程单元教学设计一、教案头二、教学设计第一次课设计梗概(2课时)(1)告知学生本课程的总体安排、教材的处理,上课的方式、明确学习目标。
两个目标:通过听、说、读、写及分组讨论,案例表演和课堂演示,培养学生在商务情景下的工作习惯和交流意识;尽量通过BEC初级考试。
两个要求:为了提高学生的积极性并使他们了解在平时的学习中应提高哪些能力,告诉学生现在用人单位对员工的要求,第一要有一定的专业素质,二是情商要高,即懂得如何交流,如何为人处事。
教学方式:在教学中,主要采取活动教学,通过各种各样的活动,提高学生的自信心和交流能力。
将学生分为六组,每组四人,一个组即为一个公司,每个组员都有一个职位,第一周确定每个组员的职位。
第三、四周确定公司的名称、职能和业务范畴,并在全班演示。
(2)考核方式平时表现:两个方面,一是整组的表现,即各个公司在各种课堂活动上的表现;二是个人的主动表现和提问表现.只要平时刻苦努力,积极主动。
期末卷面:一整套BEC初级的模拟题。
口试:口试的形式仿照BEC初级口试形式并加上案例表演。
(3)进入正题本次课的项目主要是介绍公司的职务分类,职能范畴,撰写个人简介及设计名片。
●Reading: Read and get to know the format of BEC preliminary exam.●Reading and Discussion: Read the materials about Training andWorkshops in order to know the job title and responsibilities.●Listen: Listen and grasp the job title.●Grammar: Ss should grasp the present simple and adverbs and expressionsof frequency by self-study, group work and game.●Speaking: Discuss Work-life balance in groups and report it out.●V ocabulary: Remember all the new words in this module and finish theexercises in the book.●Homework: 1. Review all the important points in these two modules.2. Design your business cards.详案Module 11.1 & 1.3 World of Work & BEC Preliminary ExamI.Aims and Objectives:At the end of this session, the students should be able to:a.Know the general information about Cambridge BEC Preliminary, the usefulstudy strategies for this course and the content of Pass Cambridge BEC Preliminary.b.Talk about jobs, design the business cards and grasp the present simple andadverbs and expressions of frequency.II.Session Outline1.Greetings2.Duties:1) Warmer (books closed): T asks Ss the definition of BEC and the format of the exam.2) Reading 1:a. T leads Ss read the instructions of BEC preliminary exam (P14-15) and finish the exercises after it.b. Check the Ss’ answers and let them repeat the format of the BEC preliminary with book closed.3) Reading 2 and Discussion:a. Let Ss discuss in groups about J&C Training.b. Finish the three exercises after it (P6).c. Check the answers and review the important points.4) Listening:a. Go over the listening material and listen to it.b. Discuss the answers in groups.5) Grammar:a. Ss read the instructions of the present simple and adverbs and expressions offrequency.b. Finish the exercises.c. Report to the whole class.d. Play a game with the grammar points.6) Speaking: use the topic in the book, divide students into several groups todiscuss them and report to the whole class.(maybe next class)7) V ocabularies: cross culture; intensive; profile; consultancy; consultant; accredit;motivation; entertaining; be responsible for; CFO; PA; rep; bonus;4. Self-study: let students finish the exercises in the book and check the answers.5. Homework1) Grasp the main vocabularies and phrases and grammar points.2) Finish the exercises in the workbook.3) Discussion: “work-life balance”4) Design a business card.《新编剑桥商务英语(初级)》课程单元教学设计一、教案头例二、教学设计详案Module 11.2 Personal and professional detailsI. Aims and Objectives:At the end of this session, the students should be able to:a.Know some business words.b.Know how to greet people.II. Session Outline1. Greetings2. Duties:1) Warmer (books closed): T asks Ss the questions about the last class.2) V ocabulary:a. T leads Ss finish the exercise about meeting people.b. Check the Ss’ answers and let them practice how to meet people.3) Writinga. Divide Ss into small group and ask information of each other.b. Let Ss report their partners’ information.c. Write personal profiles.4) V ocabularya. Finish the exercise.b. Discuss the answers in groups.5) Readinga. Ss read the profiles of the four persons in groups.b. Decide who is the employee of the Year Award.c. Report to the whole class by debating.4. Self-study: let students finish the exercises in the book and check the answers.5. Homework1) Grasp the main vocabularies and phrases and grammar points.2) Finish the exercises in the workbook.3) Finish a personal profile.4) Prepare a debate.《新编剑桥商务英语(初级)》课程单元教学设计一、教案头二、教学设计详案Module 22.1 & 2.3 Work in progress & Writing test formatI. Aims and Objectives:At the end of this session, the students should be able to:a. Talk about temporary jobs.b. use the present continuous.II. Session Outline1. Greetings2. Duties:1) Warmer (books closed): T asks Ss the important points in the last module.2) Listening:a. T leads Ss read the questions first.b. Listen to finish the exercise.c. Check the answers.3) Grammar;a. Let Ss study the grammar rules.b. Finish the exercises.c. Check the answers and review the important points.4) Reading:a. Read and finish the exercises.b. Check the answers.5) Speaking:a. Divide the Ss into groups to talk about temporary jobs.b. Let Ss report their opinions out.6) V ocabulary: Finish the exercise and grape the vocabularies.7) V ocabularies: update sb. on; ahead of schedule; behind schedule; temp; help out; administration; take off; plant; venue;4. Self-study: let students finish the exercises in the book and check the answers.5. Homework1) Grasp the main vocabularies and phrases and grammar points.2) Finish the exercises in the workbook.3) Discussion: temporary job《新编剑桥商务英语(初级)》课程单元教学设计一、教案头二、教学设计详案Module 22.2 Making arrangementsI. Aims and Objectives:At the end of this session, the students should be able to:a. arrange and confirm a meeting.b. write an e-mail.II. Session Outline1. Greetings2. Duties:1) Warmer (books closed): T asks Ss the questions about the last class.2) Listening:a. Read the questions first and listen to it.b. Check the Ss’ answers.3) Writinga. Discuss with partners the arrangements of meetings.b. Write an e-mail about confirming a meeting.4) Grammara. Finish the exercise.b. Discuss the answers in groups.5) Writinga. Ss read the invitation first and then write a reply.b. Discuss in small groups about their written work.c. Report to the whole class.4. Self-study: let students finish the exercises in the book and check the answers.5. Homework1) Grasp the main vocabularies and phrases and grammar points.2) Finish the exercises in the workbook.3) Finish a e-mail.4) Prepare a debate.《新编剑桥商务英语(初级)》课程单元教学设计一、教案头二、教学设计详案Module 33.1 Company biographyI. Aims and Objectives:At the end of this session, the students should be able to:a. present your company.b. write company profileII. Session Outline1. Greetings2. Duties:1) Warmer (books closed): T asks Ss the questions about the last class.2) Reading:a. Read the passage and finish the exercise.b. Check the Ss’ answers.3) Grammara. Discuss the usage of the past simple in groups.b. Finish the exercises on the past simple.c. Make more sentences4) Readinga. Discuss the three companies’ main products in groupsb. Fill in the blanketsc. Check and discuss the answers.d. Finish the questions and listen to check the answers.5) Speakinga. Discuss and finish the exercise 6.b. Discuss the important points in the company profile.c. Finish company files.4. Self-study: let students finish the exercises in the book and check the answers.5. Homework1) Grasp the main vocabularies and phrases and grammar points.2) Finish the exercises in the workbook.3) Better the company profiles.《新编剑桥商务英语(初级)》课程单元教学设计一、教案头二、教学设计详案Module 33.2 Company performance & 3.3 Listening testI. Aims and Objectives:At the end of this session, the students should be able to:a. write press releases.b. understand the company structure.c. read the graphs.II. Session Outline1. Greetings2. Duties:1) Warmer (books closed): T asks Ss the questions about the last class.2) V ocabularya. Remember the words of describing the activities of your companies.b. Read the press releases.3) Writinga. Read and discuss the company press release.b. Write your own company’s press release.c. Exchange the press releases and check them.4) Listeninga. Listen to finish the exercises.b. Discuss in groups.c. Check and discuss the answers.5) V ocabularya. Remember the key words of describing the graphs.b. Discuss and finish the exercises.c. Check the answers in group competition.6) Readinga. Read the passage and finish the exercises.b. Check the answers.7) Listening Testa. Know the format of the listening test.b. Finish the listening test4. Self-study: let students finish the exercises in the book and check the answers.5. Homework1) Grasp the main vocabularies and phrases and grammar points.2) Finish the exercises in the workbook.《新编剑桥商务英语(初级)》课程单元教学设计一、教案头二、教学设计详案Module 44.1 International business & 4.2 Business communicationsI. Aims and Objectives:At the end of this session, the students should be able to:a. deal with complaints.b. use modal verbs.II. Session Outline1. Greetings2. Duties:1) Warmer (books closed): T asks Ss the questions about the last class.2) Readinga. Remember the vocabularies and fill into the blankets.b. Read the passage and finish the exercises.c. Check the answers.3) Grammara. Discuss the grammar points in groupsb. Finish the exercises.c. Check the answers.4) Readinga. Read the passage and finish the two exercises after it.b. Check and discuss the answers.5) Writinga. Read the letter of complaint.b. Write the reply to the complaint.c. Exchange the letters and discuss them.6) Grammara. Discuss the grammar points in groups.b. Finish the exercises.c. Check the answers.7) Workbooka. Finish the exercises in the workbook of module 4.b. Check the answers.4. Self-study: let students finish the exercises in the book and check the answers.5. Homework1) Grasp the main vocabularies and phrases and grammar points.2) Finish the exercises in the workbook.《新编剑桥商务英语(初级)》课程单元教学设计一、教案头二、教学设计详案Module 55.1 Career choices & 5.2 Achievements and plansI. Aims and Objectives:At the end of this session, the students should be able to:a.talk about career choices and plansb. use the present perfect and going to.II. Session Outline1. Greetings2. Duties:1) Warmer (books closed): T asks Ss the questions about the last class.2) Readinga. Remember the vocabularies and translate the sentences.b. Read the passage and finish the exercises.c. Check the answers.3) Grammara. Discuss the grammar points in groupsb. Finish the exercises.c. Check the answers.4) Readinga. Read the passage and finish the two exercises after it.b. Check and discuss the answers.5) Writinga. Finish Elena’s email to the printers and exchange letters to check.b. Write the e-mail of progress report.c. Exchange the letters and discuss them.6) Grammara. Discuss the grammar points in groups.b. Finish the exercises.c. Check the answers.7) Workbooka. Finish the exercises in the workbook of module 5.b. Check the answers.4. Self-study: let students finish the exercises in the book and check the answers.5. Homework1) Grasp the main vocabularies and phrases and grammar points.2) Finish the exercises in the workbook.《新编剑桥商务英语(初级)》课程单元教学设计一、教案头二、教学设计详案Module 55.3 Reading Test: Parts One to ThreeI. Aims and Objectives:At the end of this session, the students should be able to:a. use the reading skillsb. read the chartII. Session Outline1. Greetings2. Duties:1) Warmer (books closed): T asks Ss the questions about the last class.2) Reading part one.a. Read and finish the exercises.b. Check the answers.3) Reading part twoa. Read and finish the exercises.b. Check the answers.4) Readinga. Read the chart and finish the two exercises after it.b. Check and discuss the answers.5) Reading part threea. Read the chart and the description of it.b. Match the chart with the exercise.c. Discuss in groups and check your answer.6) Workbooka. Finish the exercises in the workbook of module 5b. Check the answers.4. Self-study: let students finish the exercises in the book and check the answers.5. Homework1) Grasp the reading test format and the reading skills.2) Finish the exercises in the workbook.《新编剑桥商务英语(初级)》课程单元教学设计一、教案头二、教学设计详案Module 66.1 Business travel& 6.2 Travel arrangementsI. Aims and Objectives:At the end of this session, the students should be able to:a. talk about hotel amenities and travel arrangements.b. use the reported speech.II. Session Outline1. Greetings2. Duties:1) Warmer (books closed): T asks Ss the questions about the last class.2) Readinga. Remember the vocabularies and translate the sentences.b. Read the passage and finish the exercises.c. Check the answers.3) Grammara. Discuss the grammar points in groupsb. Finish the exercises in the textbook and PPT.c. Check the answers.4) Speakinga. Get familiar with the hotel amenities. .b. Discuss in groups which are the most important ones.c. Report the answers.5) Readinga. Read the passage about a hotel’s introduction.b. Find out the amenities in this hotel.6) V ocabulariesa. Find out the difficult words in the passage.b. Translate the sentences in the ppt.c. Check the answers and remember the new words.7) Workbooka. Finish the exercises in the workbook of module 6.b. Check the answers.4. Self-study: let students finish the exercises in the book and check the answers.5. Homework1) Grasp the main vocabularies and phrases and grammar points.2) Finish the exercises in the workbook.《新编剑桥商务英语(初级)》课程单元教学设计一、教案头二、教学设计详案Module 66.2 Travel arrangements & 6.3 Writing Test: Part OneI. Aims and Objectives:At the end of this session, the students should be able to:a. use the writing skillsb. write letters about travel arrangements.II. Session Outline1. Greetings2. Duties:1) Warmer (books closed): T asks Ss the questions about the last class.2) Writinga. Read and find out the five mistakes.b. Check the answers.c. Remember the functional sentences and translate a letter.d. Write a reply to this letter.3) Writinga. Read and write a letter about changes to flight details.b. Check the answers.4) Writing part onea. Read the email and the message to decide which is more formal and find the requests in themb. Check and discuss the answers.5) Writing: email, memo and message.a. Read the email, memo and message to decide which one is formal, neutral and informal.b. Discuss in groups and check your answer.6) Workbooka. Finish the exercises in the workbook of module 6.b. Check the answers.4. Self-study: let students finish the exercises in the book and check the answers.5. Homework1) Grasp the reading test format and the reading skills.2) Finish the exercises in the workbook.。