最新商务英语泛读作业
商务泛读 unit 2
Text B
Words and expressions: 1. Special words or terms 2. Nameplate 3. Ears 4. Motto 5. Headline 6. Subhead 7. Straight news 8. Feature news
9. follow-up news 10. Illustrated with picture 11. Caption 12. Lead paragraph 13. Column 14. Index 15. Entertainment section 16. Reviews 17. Business section 18. Stock market reports 19. know-how 20. Circulation of newspaper
Unit 2
objectives
To enable students to know the relation between marketing and people. To enable students to know the definition and the sense of “marketing” To enable students to know about the newspaper and its function. To practice reading for gist and specific information Time Allotment: 4 periods
Part B fast reading
Questions: 1. What does the sentence “And yet, they say, it might have been someone from the block --- …“ imply (Line 3, paragraph 1)? 2. Who was Izzy Fettner? a. a landlord of the building b. a superintendent of the building c. a doorkeeper of the building d. an employee of the building’s master
商务英语泛读作业
Topic1 “What are the main tasks of universities:to offer students knowledge and skills essential for their future career, or to provide students with access to knowledge itself? What do you think university education should contain?”“大学的主要功能是什么：为学生提供职场必备的知识和技术，还是为学生提供获取知识量的途径？你认为大学教育必须包括什么？”“如果美术馆、音乐厅是教室，那么电影院，当然是更好的教室，对我来讲，那是最愿意去的地方。
”陈平在她的文章《快乐的教室》中写到：我从小便是一个憎恶教室的孩子，不是因为枯燥的课堂或者无趣的老师，在我看来，课堂里的学问有时候要像风筝一样放出来，在与世界的接触中才能融会贯通。
21世纪的“大学生”似乎成了一个贬义词，三教九流的学校，鱼龙混杂的人群，只要你进过那个所谓的“大学”，出来时裹着一个“红本本”的人都被称作“大学生”。
而今，大学到底具有什么功能，它究竟是给了你获取更多知识的途径，还是仅仅施舍了你一张谋生的技能脸面。
有这样一个笑话：说北京的天空掉下一块砖砸到十个人，有九个得是清华北大，还有一个也是北师的。
虽然有点夸张，却让我们一笑之后一丝无奈，中国的大学教育泛滥到如奔腾的河水汇入角角落落。
首先，何谓教育？《教育学》一书中阐述道：凡是对人的身心产生好的影响的都是教育。
中国大学教育对于我们这些在“金丝笼”中关了十几年的只会死记硬背苦学习的学生来说，是一个颠覆性的学习生活改变。
中国的学生，一如我们，从幼儿园、小学、初中到高中，一直接受的都是应试教育，像是被关在一间屋内金丝雀，只一味的给予我们生存的食物，却忘记了该教会我们捕食的技能，更何况孔子也四处游学，处处是课堂。
商务英语泛读期末复习资料
商务英语泛读期末复习资料<单词部分>Workshop:讲习班Intensive:速成Profile(+about):简介Immediate boss:顶头上司Exclusive:独家Distributor：经销商Franchised:特许经营Entrepreneur:企业家Performance:业绩Consolidate:稳固Wholesaler:批发商Retailer:零售商Warehouse:仓库Quotas:配额Manufacturers:生产者，制造商Prompts:提示Receipt:收货Printer Cartridges:墨盒Jacuzzi:按摩浴缸Hair Dryer：电吹风Suite:套房Imperiod Suite：皇室套房Honey Suite：蜜月套房Suite Deluxe:高级套房Master Suite：高级套房Junior Suite :普通套房Penthouse:楼房套房Luxury:奢华Provisional:暂定Cylinder:圆珠笔Penalty(=Fine):罚款Graffiti:涂鸦Capacity:容量Voicemail:录音电话Closed Circuit Television(CCTV):闭路电视Pagers:寻呼机Smoke Detectors/Alarms:烟雾报警系统Barcode Scanners:条形码Briefing:简报Additive:添加剂Exceed:超额Crashing:死机Feasible:可行性Joint Venture:合资企业Sufficient:足够Winter Season Fashions:冬款Order Form:订单Extension Number:分机号码Flight Attendant:空姐，空少Unleaded Petrol:无铅汽油Hybrid:混合External Factors:外部因素Enternal Factors:内部因素Growth Philosophy:发展理念Innovative:新颖的Disposable:一次性的Favourable:有利的Workforce:劳动力State-Of-The-Art:最先进的<词组>A pay rise:加薪A pay cut:减薪Go Public:上市Upside down :上下颠倒Inside Down:内外颠倒Frontside Down:前后颠倒In The Coming Year:来年Solid Reputation:实实在在的荣誉Check In:办理登机手续Delicate To:专门Full Capacity:满负荷Financial Return :资金回笼Optical Cell:感应With a view to doing sth :打算做某事Logging Into:登入Logging Out/Off:登出PEST：客观环境的分析（Political Economic Social Technological）SWOT:内外部综合分析（Strength Weakness Opportunity Threat ）<职业>Chief Financial Officer (CFO):财务总监Personal Assistant(PA)：顾客咨询Sales Representative (rep):销售主管Freelancer:自由职业者Non-Profit Organization:公益组织Public Limited Company(PLC):上市股份公司Limited Company(Ltd):有限责任公司Sole Trader:个人独资Partnership:合伙人Self-Employed:个体经营Temping Job:临时工<公司业绩报告>Production Sales and Share Price 表示增长：V Increase Rise Grow Go up 程度：Moderately:温和的Steadily:稳步的Dramatically:迅猛的表示下降：V Decrease Fall Drop Decline 程度：Stightly:略微Gradually:逐步Steeply:急剧时间表示Quarter:季节，季度The First Two Quarters:前两个季度In The Third Quarter:第三个季度By The End Of The Year:年底之前For The Last Two Quarters:后两个季度For The Rest Of The Year :一年的剩余时间变化情况Level Off: 趋于··Remain Steady（+at）:保持稳定The Previous Level :以前的水平Sales Have Reached New Peak:销量又创新高Sales Started Pick Up After A Considerobe Drop:销量在大幅下降之后开始上升There was a sudden rise/increase/grow in costs of 40﹪:成本突然上涨了40﹪。
商务英语泛读考试复习汇总(单词及词汇题)
二．生词复习内容1．带句子复习Unit One Part A TEXT ADeposit [di'pɔzit] Vt./n. 存款,沉淀Save account 银行账户During a certain week, for example, you may make telephone calls, have your eyeglasses repaired, ride in a taxi, consult your doctor, deposit money in you saving account.The Nile floods the fields and deposits mud on themLaundry ['lɔ:ndri] n. 洗衣店, 洗衣, 要洗的衣服What about the laundry, the television repairman, the plumber?The report on the hospital mentions such desiderata as a supply of clean laundryTransaction [træn'zækʃən] n. 交易, 执行, 办理Business TransactionHad you not helped us, we should have canceled this transactionYacht [jɔt] n./Vt. 游艇/驾游艇, 乘游艇custom-build car 按买主要求制造的汽车Nonessential high-quality goods, such expensive jewelry, yachts, and custom-build cars, are called luxuriesThe yacht hit a rock and damaged her bowsSuspend [səs'pend] Vt. 吊, 悬挂; 暂停, 悬浮, 中止If just one phase of business, such as transportation, were to suspend operations, factories could not ship their products.A curved or sharply bent device, usually of metal, used to catch, drag, suspend, or fasten something elseLay off v.解雇, 停止, 关闭, 休息Soon worker would be laid off because of shutdowns; and with the loss in wages families would have to curtail their buying Why don't you lay off smoking for a while until your cough gets better?Savings bond 储蓄公债One family reported these business activities for a certain day: issued checks to pay automobile insurance and electric bill; bought a rug chairs; mailed a letter to order some books; paid the newsboy; hired a carpenter to repair the window frame; bought a United States savings bond at the bank; left a roll of film at the camera shop; had dinner at a restaurant.Unit Two Part A TEXT APopcorn ['pɔpkɔ:n] n. 爆米花adj. （无艺术含量或智慧的事物）流行的Suppose a farmer recognizes the need for popcorn and decides to grow some.I bought a cup of coke and some popcornstorage warehouse仓库For example, to a storage warehouse and when the warehouse in turn sells it to a supermarket or amusement parkaroma [ə'rəumə] n. 浓香, 香气Marketing occurs most obviously, perhaps, at the movie theater where patrons are greeted with the sight, sound, andaroma of freshly popped corn as they pass into the theaterThe aroma of roasting coffee beansBeauty salon n. 美容院Other business marketing services include beauty salons, insurance agencies, driving schools, emergency care centers, and the telephone companies.snack bar 快餐柜, 小吃店And you will surely come across restaurants and snack bars that provide food and food services such as Kentucky Fried Chicken and Burger KingDon't stay too long at the snack barIntangible [in'tændʒəbl] adj.难以明了的, 无形的n.无形的东西They are intangible and perishable他们是无形的，易消失的The old building have an intangible air of sadness about itBarbecue ['bɑ:bikju:] n.烤肉, 烧烤, 烤架v.烤炙Some stores feature one special kind of food, such as health foods, cheese, or barbecued chickenIf you're not busy Sunday, we'd love to have you both over for a barbecueStationery ['steiʃənəri] n.文具, 信笺As we continue our tour, you may see at least on department store and stores specializing in things such as shoes, jewelry, sporting goods, furniture, stationery, and flowers.The letter is typed on his office stationeryLubrication [lu:bri'keiʃən] n. 润滑Many service stations, for example, sell not only gasoline, oil, and other goods but also lubrication and repair servicesRetail ['ri:teil] n.零售vt.零售, 传述adv.以零售形式adj.零售的The businesses where you and your family buy goods and services are known are retail stores or retailersCould you tell me the retail prices of these shoes?Promote [prə'məut] vt.促进, 提升, 升迁, 发起, 促销Some of these activities are promoting, pricing and distributing－all the activities that help put the goods and services you want and need into your handThe government decided to promote public welfareBillboard ['bilbɔ:d] n. 广告牌vt. 宣传As you continue touring community, the billboard on highways or street encourage you to “Try 7 Up” or “Visit Disneyland”Large billboards have disfigured the sceneryreal estate agent 房地产经纪人cashiers [kæ'ʃiə] n.出纳员, 收银员vt.解职, 丢弃dealer ['di:lə] n.商人, 经销商, 发牌者, 毒品贩子They may be salespeople in department stores, cashiers in supermarkets, ticket sellers in movie theaters, services-station attendants, real estate agents, florists, or automobile dealersA cashier ran away with the day's takingsShe's now firmly established (in business) as an art dealerCopywriter ['kɔpiraitə] n.广告文字撰写人This group includes receiving clerks in a large store, designers of window displays, artists preparing posters, copywriters preparing newspaper ads, and so onDistribution [distri'bju:ʃən] n.分布, 分发, 分配, 散布, 销售量Although marketing is sometimes called” distribution”, the terms actually have different meaningsThe manager tried to even out the distribution of work among his employeesConception [kən'sepʃən] n.概念, 观念, 构想, 怀孕Marketing is the process of planning and executing the conception pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organization objectivesI have no conception of what you meanUnit Three Part A TEXT APatronage ['pætrənidʒ] n. 赞助, 光顾, 任免权Product and patronage buying motivesThis orchestra has been established under the patronage of the governmentHay fever花粉热, 干草热For example, the customer who suffers from hay ever may want an air conditioner for the homeHas had hay fever all his lifePollen ['pɔlin] n.花粉vt.授粉给The primary reason for the purchase of the air conditioner is to remove pollen from the air in order to give relief from the symptoms of hay everStamen is in the middle of a flower and may produce pollenUnit Four Part A TEXT APurchase ['pə:tʃəs] vt.购买n.购买, 购买的物品n.紧握,支点Customers will not purchase a product or service until they are convinced that they will benefit from owning that product or serviceYou can rely on your solicitor's professionalism in dealing with the house purchaseConsumption [kən'sʌmpʃən] n.消费, 消耗, 肺痨Our economy is divided into three phases: production, marketing, and consumptionThe meat was condemned as unfit for human consumptionLumber ['lʌmbə] n. 木材, 木料v. 伐木vi. 缓慢地移动vt. 拖累Faming, mining, fishing, lumbering, and manufacturing make up of the production phase of our economyMaterial, such as lumber or tile, used in making floorsWholesaler ['həul'seilə] n.批发商Wholesalers and retailers make up the marking phase of our economyAs you know, we are a well-established firm in the line of textiles, and we enjoy good relations with all the wholesalers, chain stores and distributors in CanadaUnit Five Part A TEXT AEntrepreneur [ɔntrəprə'nə:] n.企业家, 承包商,主办者Two kinds of businessman-heroes have gained wide-spread respect among the people. The first kind is often calls the entrepreneur.He would not have succeeded in such a risky business if he had not been such a clever entrepreneurOil refining炼油The men who more than one hundred years ago built up the great industries of the nation, such as steel, railroads, and oil refining, were usually entrepreneursFrontier ['frʌntjə] n.边界, 边境, 尖端, 边缘The fact that these early entrepreneurs built great industries out very little made them seem to millions of Americans like the heroes of the early frontier days who went into the vast wilderness of the United States and turned forest into farms, villages, and small citiesThe frontier ranges from the northern hills to the southern coastrugged ['rʌgid] adj.高低不平的,衣裳褴褛的,粗鲁的, (人)坚毅的, (气候)严酷的, (声音)刺耳的,坚固耐用的The entrepreneur, like the earlier hero of the frontier, was seen as a “rugged individual”The path to glory is always ruggedTheme [θi:m] n.主题, 题目, 主旋律The theme of Alger’s novels is that in the United States a poor city boy or a poor farm boy can become a wealthy and successful businessman if he works hard and relies on himself rather than depending on othersPeace was the dominant theme of the conferenceprevail [pri'veil] vi.盛行, 获胜, 劝说indolence ['indələns] adj.懒散, 懒惰; 无痛This quality marked him for success, explained Alger, because in the boot-blacking business, as well as in the higher vocations, the same rule prevails, that energy and industry are rewarded, and indolence suffersMisty weather prevails in this part of the countryHe got the better of his indolenceInspire [in'spair] vt.鼓舞, 激发, 产生, 赋予...灵感vi.吸入Although Americans today are likely to think that Horatio Alger’s stories are too good to be true, they continue to be inspired by the idea of earning wealth and success as an entrepreneur who makes it on his ownThe sight inspired him with nostalgiaAppeal to对 ... 产生吸引力, 呼吁, 恳求, 申诉A final characteristic of the entrepreneur which appeals to most Americans is his strong dislike of submitting to higher authority (particularly the government)The company is prepared to trade off its up-market image against a stronger appeal to teenage buyersTrait [treit] n.特征, 特点, 少许, 一笔Throughout their history, the American people have had this traitOne of his less attractive traits is criticizing his wife in publicAdmire [əd'maiə] vt.钦佩, 赞美, 羡慕They have strongly admired the entrepreneur who conducts his business and his life without taking orders from anyone above himThey admire her alabaster complexionAcquire [ə'kwaiə] vt.获得, 学到, 取得They acquire power and wealth, but they do not have as strong a hero image as does the entrepreneur, because they are not seen as pure example of American idealsWe admired his intellectual providence to acquire vast stores of dry informationUndisputed ['ʌndis'pju:tid] adj.无可置辩的, 无异议的, 确实的The entrepreneur, on the other hand, was the sole and undisputed captain of his businessOur product has become the undisputed market leaderUnit Six Part A TEXT ASkyscraper ['skaiskreipə] n. 摩天楼, 超高层大楼; 特别高的东西Symphony Orchestra 交响乐团In downtown Detroit there are some fine skyscrapers and expensive restaurants and stores, and right on the edge of the downtown area, facing Canada across the busy Detroit River, is the waterfront, and its civic center, with parks and a concert hall, home of the famous Detroit Symphony OrchestraA new skyscraper has been put up downtownProsperity [prɔs'periti] n. 繁荣, 成功, 幸运This concert hall, called the Ford Auditorium, is a reminder that Detroit owes its rapid growth and one-time prosperity to the automobile, and above all to Henry FordThe increasing sale of luxury goods is an index of the country's prosperitymechanical [mi'kænikəl] adj.机械的, 力学的, 呆板的n.(供制版用的)样书,版面设计At an early age, he showed an interest in mechanical things and dislike for farm workThe new car had to be withdrawn from the market because of a mechanical defectApprentice [ə'prentis] n.学徒, 见习生v.使当学徒In 1879, 16-year-old Ford left home for the nearby city Detroit to work as an apprentice mechanist, although he did occasionally return to help on the farmThe boy was apprenticed to a carpenterOperate ['ɔpəreit] v.操作, 运转, 经营, 动手术During the next few years, Henry divided his time between operating or repairing steam engines, finding occasional work in a Detroit factoryThe new law operates to destroy our advantagesSignify ['signifai] vt.表示, 预示, 意味着, 象征vi.有重要性Conscious ['kɔnʃəs] adj.神志清醒的, 意识到的, 自觉的, 有意的n.意识This event signified a conscious decision on Ford’s part to dedicate his life to industrial pursuitsShe signifies her disagreementI had to make a conscious effort not to be rude to himInternal combustion engine 内燃机His promotion to Chief Engineer in 1893 gave him enough time and money to devote attention to his personal experiments on internal combustion enginesMass-produce [mæsprə'du:s] vt. 大量生产Henry Ford did not invent the automobile, but he was the first man to mass-produce it, and thus make it available to the ordinary manDignity ['digniti] n.尊严, 高贵, 端庄Robot ['rəubɔt] n.机器人, 机械呆板的人,自动机,（非洲南部）自动交通信号灯Ford believed in the dignity of work, and did not wish his men to become underpaid robotsThere was something impressive about Julia's quiet dignityThe toy robot moved forward with quick jerky stepsOutskirt ['autskə:t] n.郊区（常用复数）He also built them a special town on the outskirts of the cityThey live on the outskirts (ie in an outlying district) of ParisDisperse [dis'pə:s] v.分散, 散开Now many plants have been dispersed to other parts of the states, and unemployment, particularly among the blacks, has become a serious problemThe police dispersed the crowdGulf [gʌlf] n.海湾, 鸿沟vt.吞没She gets her own oil from the Gulf of Mexico and from Alaska, and from other oil fields still in production in various parts of the USA, but she cannot produce nearly enough to suit her multifarious needsThe president hugged himself with pleasure over the quick withdrawal from the gulf warUnit Seven Part A TEXT ASector ['sektə] n.部门, 部分, 区域n.[计]扇形, 扇区vt.使分成部分Other industries and services, including nearly all commercial and financial services, are owned and controlled by private enterprise, and this sector is called the “private” sectorThere are several sectors unusable in this diskCharacteristic [kæriktə'ristik] n.特点, 特性, 特色adj.典型的, 特有的Each type is suited to certain services, profession and industries, and to small and large units, and so it is necessary to compare and contrast the chief characteristics of each typeHer predominant characteristic is honestyInterior [in'tiəriə] adj.内地的, 国内的, 内部的n.内部, 内在Decorate ['dekəreit] v.装饰, 布置, 装修, 授予某人奖章或其他奖状It is very often found in retailing and in the direct service (such as window-cleaning and interior decorating) The architect laid out the interior of the buildingSeveral soldiers were decorated for braveryAccountant [ə'kauntənt] n.会计人员, 会计师Architect ['ɑ:kitekt] n.建筑师n.【喻】缔造者, 创造者Sometimes the partners bring special skills (such as an accountant in a partnership of architects), and they share the riskThe accountant described his work to the sales staffThe architect was given/presented with a blank cheque to design a new city centreLiability [aiə'biliti] n.责任, 债务, 倾向, 可能性, 不利因素It is the main disadvantage of partnerships that ordinary of general partners have unlimited liability for losses and debtsIf your liabilities exceed your assets, you may go bankruptCollapse [kə'læps] v.倒塌, 崩溃, 瓦解, 折叠n.倒塌, 崩溃, 暴跌For the very large organizations of modern industry and commerce, the amount of capital needed and the potential losses which might result from collapse are very largeTalks between management and unions have collapsedout of the question adj.不可能的，不值得考虑的Unlimited liability is therefore out of the questionMaximum ['mæksiməm] n.最大量, 最大限度, 最高点adj.最高的, 最大极限的The main difference between private and public limited companies is that there is a restriction on the number of members in a private limited company (maximum fifty), whereas there is no such restriction in a public limited companyThe demonstration was carefully orchestrated to attract maximum publicityTransfer [træns'fə:] v.转移, 调任, 转乘n.迁移, 移动, 换车, 汇兑There are restrictions on the transfer of transfer of shares in a private limited companyHe intends to transfer the property to his sonsubscribe [səb'skraib] vt.认购,订阅, 签名, 支持, 捐赠, 同意The public limited company can appeal to the public to subscribe capital, and so can raise more capital than the private limited companyDo you subscribe to her pessimistic view of the state of the economy?Unit Eight Part A TEXT AParticipated [pɑ:'tisipeit] vi.参加, 参与vt.分享For example, the Alaska pipeline, which carries crude oil from wells in the Alaskan wilderness to tankers waiting offshore, was a hugely expensive project in which eight oil companies participatedI don't want to participate in the English partyArctic Circle n. 北极圈But in the case, the oil fields are located near the Arctic Circle, where frozen ports make year-round ocean transport impossibleI said: "Only the other day the Russians put out that they have discovered huge new diamond fields somewhere inside the Arctic Circle."Bonanza [bəu'nænzə] n.富矿带, 带来好运的事物, 暴富之源And by 1981 crude oil had risen to about $40 a barrel, making the pipeline a bonanza for the ownersIt's been a bonanza (ie very profitable) year for the tourist tradeConglomerate [kən'glɔmərit] n.联合企业, 密集体, 城郊混合区,[地]砾岩vt.使聚集, 使结成,结合Warner, an entertainment conglomerate that produces movies and many of the shows seen on network TVAn American conglomerate holds a major share in the companyDairy ['dɛəri] n.牛奶场, 乳品店, 乳制品, 地方小店adj.牛奶的, 乳制品的In the last decade, they have broadened the scope of their operations considerably, increasing their market shares in dairy products and cotton and movies into food processingThe business of owning and operating a dairy or a dairy farmAt the expense of 以 ... 作为代价在损害...的情况下step up 增加, 加快, 提升, 升高（电压）, 站出来The so-called supply co-ops have likewise stepped up their sales to farmer of such necessities as fertilizer, petroleum, and chemical products－all at the expense of industrial competitorsI hope you try to get them to step up productionAverage ['ævəridʒ] n.平均数, 平均水平adj.平均的, 一般的, 通常的v.取平均值, 达到平均水平Levy ['levi] n.征税, 召集vt.征收, 发动vi.强收For example, the profits that co-ops return to their members are currently not subject to federal income tax, so that tax rates for co-ops average only about one-third of those levied on their corporate competitorsTom's work at school is above the averageThe court may have to levy on your estate to pay your debtsBar [bɑː]n. 棒, 条; 闩, 横杠; 条状物; 障碍, 限制#酒吧; 律师界v. 闩住; 阻塞; 封锁; 阻拦In addition, cooperatives are permitted to own manufacturing and other facilities, a practice from which corporations can be barredHe is the best singer in the world, bar noneExclusive [iks'klu:siv] adj.排外的, 独占的, 唯一的, 完整的, 奢华的n.独家新闻, 独权adj. 高价的, 时髦的The franchisor (the corporation) grants the franchisee (the person) the exclusive right to use the franchisor’s name in a certain territory, usually in exchange for an initial fee plus monthly royalty paymentsHe moves in exclusive social circles and belongs to the most exclusive clubsOutlet ['autlet] n.出路, 出口, 通风口, 批发商店, <美>电源插座The franchise operation enables a corporation to establish outlets for its product or service without making enormous capital investmentsHe needs an outlet for all that pent-up anger2．纯生词复习Deposit [di'pɔzit] Vt./n. 存款,沉淀Save account 银行账户Laundry ['lɔ:ndri] n. 洗衣店, 洗衣, 要洗的衣服Transaction [træn'zækʃən] n. 交易, 执行, 办理Yacht [jɔt] n./Vt. 游艇/驾游艇, 乘游艇custom-build car 按买主要求制造的汽车Suspend [səs'pend] Vt. 吊, 悬挂; 暂停, 悬浮, 中止Lay off v.解雇, 停止, 关闭, 休息Savings bond 储蓄公债Popcorn ['pɔpkɔ:n] n. 爆米花adj. （无艺术含量或智慧的事物）流行的storage warehouse 仓库aroma [ə'rəumə] n. 浓香, 香气Beauty salon n. 美容院snack bar 快餐柜, 小吃店Barbecue ['bɑ:bikju:] n.烤肉, 烧烤, 烤架v.烤炙Intangible [in'tændʒəbl] adj.难以明了的, 无形的n.无形的东西Stationery ['steiʃənəri] n.文具, 信笺Lubrication [lu:bri'keiʃən] n. 润滑Retail ['ri:teil] n.零售vt.零售, 传述adv.以零售形式adj.零售的Promote [prə'məut] vt.促进, 提升, 升迁, 发起, 促销Billboard ['bilbɔ:d] n. 广告牌vt. 宣传real estate agent 房地产经纪人Copywriter ['kɔpiraitə] n.广告文字撰写人cashiers [kæ'ʃiə] n.出纳员, 收银员vt.解职, 丢弃dealer ['di:lə] n.商人, 经销商, 发牌者, 毒品贩子Distribution [distri'bju:ʃən] n.分布, 分发, 分配, 散布, 销售量Conception [kən'sepʃən] n.概念, 观念, 构想, 怀孕Patronage ['pætrənidʒ] n. 赞助, 光顾, 任免权Hay fever 花粉热, 干草热Pollen ['pɔlin] n.花粉vt.授粉给Purchase ['pə:tʃəs] vt.购买n.购买, 购买的物品n.紧握,支点Consumption [kən'sʌmpʃən] n.消费, 消耗, 肺痨Lumber ['lʌmbə] n. 木材, 木料v. 伐木vi. 缓慢地移动vt. 拖累Wholesaler ['həul'seilə] n.批发商Entrepreneur [ɔntrəprə'nə:] n.企业家, 承包商,主办者Oil refining 炼油Frontier ['frʌntjə] n.边界, 边境, 尖端, 边缘rugged ['rʌgid] adj.高低不平的,衣裳褴褛的,粗鲁的, (气候)严酷的, (声音)刺耳的,坚固耐用的Theme [θi:m] n.主题, 题目, 主旋律prevail [pri'veil] vi.盛行, 获胜, 劝说indolence ['indələns] adj.懒散, 懒惰; 无痛Inspire [in'spair] vt.鼓舞, 激发, 产生, 赋予...灵感vi.吸入Appeal to 对 ... 产生吸引力, 呼吁, 恳求, 申诉Trait [treit] n.特征, 特点, 少许, 一笔Admire [əd'maiə] vt.钦佩, 赞美, 羡慕Acquire [ə'kwaiə] vt.获得, 学到, 取得Undisputed ['ʌndis'pju:tid] adj.无可置辩的, 无异议的, 确实的Skyscraper ['skaiskreipə] n. 摩天楼, 超高层大楼; 特别高的东西Symphony Orchestra 交响乐团Prosperity [prɔs'periti] n. 繁荣, 成功, 幸运mechanical [mi'kænikəl] adj.机械的, 力学的, 呆板的n.(供制版用的)样书,版面设计Apprentice [ə'prentis] n.学徒, 见习生v.使当学徒Operate ['ɔpəreit] v.操作, 运转, 经营, 动手术Signify ['signifai] vt.表示, 预示, 意味着, 象征vi.有重要性Conscious ['kɔnʃəs] adj.神志清醒的, 意识到的, 自觉的, 有意的n.意识Internal combustion engine 内燃机Mass-produce [mæsprə'du:s] vt. 大量生产Dignity ['digniti] n.尊严, 高贵, 端庄Robot ['rəubɔt] n.机器人, 机械呆板的人,自动机,（非洲南部）自动交通信号灯Outskirt ['autskə:t] n.郊区（常用复数）Disperse [dis'pə:s] v.分散, 散开Gulf [gʌlf] n.海湾, 鸿沟vt.吞没Sector ['sektə] n.部门, 部分, 区域n.[计]扇形, 扇区vt.使分成部分Characteristic [kæriktə'ristik] n.特点, 特性, 特色adj.典型的, 特有的Interior [in'tiəriə] adj.内地的, 国内的, 内部的n.内部, 内在Decorate ['dekəreit] v.装饰, 布置, 装修, 授予某人奖章或其他奖状Accountant [ə'kauntənt] n.会计人员, 会计师Architect ['ɑ:kitekt] n.建筑师n.【喻】缔造者, 创造者Liability [aiə'biliti] n.责任, 债务, 倾向, 可能性, 不利因素Collapse [kə'læps] v.倒塌, 崩溃, 瓦解, 折叠n.倒塌, 崩溃, 暴跌out of the question adj.不可能的，不值得考虑的Maximum ['mæksiməm] n.最大量, 最大限度, 最高点adj.最高的, 最大极限的Transfer [træns'fə:] v.转移, 调任, 转乘n.迁移, 移动, 换车, 汇兑subscribe [səb'skraib] vt.认购,订阅, 签名, 支持, 捐赠, 同意Participated [pɑ:'tisipeit] vi.参加, 参与vt.分享Arctic Circle n. 北极圈Bonanza [bəu'nænzə] n.富矿带, 带来好运的事物, 暴富之源Conglomerate [kən'glɔmərit] n.联合企业, 密集体, 城郊混合区,[地]砾岩vt.使聚集, 使结成,结合Dairy ['dɛəri] n.牛奶场, 乳品店, 乳制品, 地方小店adj.牛奶的, 乳制品的At the expense of 以 ... 作为代价在损害...的情况下step up 增加, 加快, 提升, 升高（电压）, 站出来Average ['ævəridʒ] n.平均数, 平均水平adj.平均的, 一般的, 通常的v.达到平均水平Levy ['levi] n.征税, 召集vt.征收, 发动vi.强收Bar [bɑː] n. 棒, 条; 闩, 横杠; 条状物; 障碍v. 闩住; 阻塞; 封锁; 阻拦Exclusive [iks'klu:siv] adj.排外的, 独占的, 奢华的n.独家新闻, 独权adj. 高价的, 时髦的Outlet ['autlet] n.出路, 出口, 通风口, 批发商店, <美>电源插座一．词汇题汇总复习（10+10+8+8+10+8+10+9）1. Mail a letter to order some books (ask for订购)2. What line of business is he in (area 部份)3. At this time you probably would have difficulty in giv ing a clear-cut explanation of business (definite 清楚的)4. Each of these instances illustrates the meaning of business (explains解释)5. Few families keep on hand enough food and other essentials for more than a brief period (short 短的)6. If just one phase of business, such as transportation, were to suspend operations (aspect 方面)7. And with the loss in wages, families would have to curtail their buying (cut down 削减)8. and the nation are functioning smoothly can there be prosperity for everyone (wealth 繁荣)9. For the business owner business activities offer the opportunity to render a services (provide 提供)10. Because it furnishes the things we use (supplies 提供)11. Some products are used …tools an auto mechanic uses in servicing a car (examining and repairing 检修)12. The patrons are greeted at the movie theatre with the sight, sound, and aroma…(customer 顾客)13. Services are intangible and perishable (unendurable不能持久的)14.Your first glimpse of marketing on our imaginary tour may be a store that sells food (quick look 快速看)15. Some stores feature one special kind of food, such as health foods, cheese, or…. (specialize in 限制)16.Some of these activ ities are promoting, pricing, distributing (fix ing the price 定价)17. Drive back to down and you may see a new car-wash… take advantage of the bargain (discount 折扣)18. Activities like buying gasoline for one’s car or purchasing a book are business transactions (dealing 交易)19. Marketing is the process of planning and executing the conception (carrying out 实现)20. Market is the process to bring about exchanges that satisfy individual … objectives (goals 目标)21. Primary buying…select one type, kind, or class of merchandise or serv ice rather another (commodities 商品)22. The primary reason for the purchase of the air conditioner is to remove pollen from the air (buying 购买)23. The primary reason is to remove p… to give relief from the symptoms of hay fever (changes in body 症状)24. There are many reasons for…price quality, versatility, convenience, durability (multi-uses 多功能)25. A customer …may rationalize that the old one is no longer effective (justify the purchase by thinking购买依据)26. Such as a disposable blade razor (a blade razor that is used once and then thrown away 一次性刀片)27. Customers often act on impulse (without planning in advance 冲动的,无提前计划)28. The salesperson who is … with a strong conviction toward the product must…(belief信服)29. You had to use selling skills to persuade the owner to let you use it (beg earnestly 真诚的劝服)30. You are trying to convince people that you have good ideas and will provide…(Cause … to believe使…确信)31. You can purchase a pair of jeans from a department store ... a women’s or men’s apparel shop (clothing 衣服)32. You ... a specialty store or a discount store (a store where special kinds of products are available特种商店)33. … you need to be familiar with some basic facts about each segment of the American economy (part 部份)34. The role of selling in our society is to identify and provide the goods and …. ( find out 找到)35. When a business’s sales decline, the company usually reduces the number of its employees (decrease 降低)36. They should offer sincere, honest, friendly, and courteous service to customers (polite 有礼貌的)37. The organization man is seen as… of American values but still commands great respect (call forth嬴)38. They ended as the heads of huge companies which earned enormous fortunes (money 财富)39. The heroes of the early frontier days went into the vast wildness of the United State…(wasteland 荒地)40. The entrepreneur, like the earlier hero of the frontier was seen as a “rugged individual”(tough 艰难的)41. The central theme of Alger’s novels is about the rise of a city or farm boy“from rags to riches” (subject 主题)42. Dick was a hard-working shoeshine boy, energetic and on the alert for business (watchful 注意)43. Energy and industry are rewarded, and indolence suffers (continual hard work勤劳)44. They continue to be inspired by the idea of earning wealth and success as an entrepreneur… (influenced影响)45. What appeals to most Americans it the entrepreneur’s strong dislike of submitting to higher… (y ielding 屈服)46. The entrepreneur was the sole and undisputed captain of his business (accepted 公认的)47. Detroit has some of the most beautiful…some of the most shocking slums (poor neighborhoods 贫民窟)48. Right on the edge of the downtown area is the waterfront of the city (border 边缘)49. Model A was much more comfortable than the open, wind-swept Model T (exposed to the wind 被风吹的)50. General Motors , is an amalgamation of Chevrolet, Cadillac, Oldsmobile and Buick (combination 结合)51. In an oil crisis an outsized car is disadvantage (a car larger than its kind 一个大号的)52. US cannot produce nearly enough to suit her multifarious needs (many and varied—both A and B多样性)53. The total mileage traveled by American motorists in one year is about one … miles (distance in miles 英时数)54. As part of the program of energy conservation….they can only take unleaded gas (gas without lead 除铅)55. The type of business unit which is described is sole trader (or sale proprietor) is one … (owner 所有者)56. The type of sole trader business is often found in retailing …. (Selling small quantities of goods 零售)57. A partner who contributes more capital will receive a bigger share of the profits (invest 投资)58. In “limited” partnerships, a partner can limit his liability to the amount he contributes (responsibility 责任)59. Another disadvantage of partnerships is that conflict between partners can wreck the company (ruin 破坏)60. For the very large organization of modern…needed and the potential losses which might … (possible 可能的)61. This guarantees that the people who invest in the company will not more than the amount… (promises 担保)62. The public limited company can appeal to the public to subscribe capital (request要求)。
新编商务英语泛读book 3 unit 1 A
• When strong distaste for a style has set in and it can no longer be sold at any price, the fashion is in its obsolescence stage.
• Besides price-changing, are there any other factor (s) influencing the revenue?
• (customers; competition; general economic conditions; etc.)
• What does a marketer do to ensure an effective price of his product?
Paragraph 9 - 11
• What aspects do the costs and expenses of a product include? (production costs & operating costs) ➢expenditure in making the product ➢employees’ wages ➢shipping charges (运输费用) ➢advertising & selling costs ➢business taxes ➢costs of major accessory equipment & operating supplies ➢research & development costs
商务英语选读（泛读本）答案（第2版）
商务英语选读（泛读本）答案（第2版）Key to ExercisesPart One World Famous Economists世界经济学⼤师Unit 1The Biography of the W orld Famous Economist----John Maynard Keynes世界著名经济学家----约翰?梅纳德?凯恩斯I. (Omitted)II.1. b 2. h 3. f 4. i 5. a 6. j 7. d 8. c 9. e 10. gUnit 2Biography for the World Famous Economist---Milton Friedman世界著名经济学家----弥尔顿?弗莱德曼I. 1. American economist, the University of Chicago,2. A Monetary History of the United States,3. Research on consumption, strong support for free markets,4. His scholarly research on consumptionII. 1. Important and meaningful, 2. Entire, total, 3. Useage, 4. The least amount of money a worker can legally be paid, 5. Wavering, change, 6. To get rid of, 7.Financial, 8. Purchasers, customersUnit 3Biography for the World Famous Economist-Paul Samuelson世界著名经济学家----保罗?萨缪尔森I. 1.a 2.d 3.d 4.a 5.bII. 1. 货币主义(强调货币供应是物价⽔平和经济活动的根本原因)2.通货膨胀3.开辟，倡导4.精确的；准确的；确切的5.当代的6.影响，作⽤Unit 4Biography for the World Famous Economist------- Adam Smith世界著名经济学家----亚当?斯密I. 1.d 2.a 3.d 4.c 5.dII. 1.efficient, orderly, precise 2. Solid 3. Interruption 4. Personal gain 5. Active for change 6. Assistance 7. Defending and promoting 8. Base, knowledge of workUnit 5世界著名经济学家----卡尔?马克思I. 1.c 2.d 3.c 4.c 5.dII. 1. Revolutionary 2. To drive out 3. To try to make it through 4. All the time5. To take advantage of6. To destroy7. A speech in praise of someonePart Two Business Communication商务沟通Unit 6Elements of Communication沟通的要素Ⅰ. 1. Source in the text is a communicator who is initiating action.2. The following should be taken into consideration in defining audience:a. What will make them support you?b. Is their attitude toward your proposal positive, neutral, or negative?c. How are they likely to perceive you?d. Are there hidden audiences you haven’t considered?3. There are 7 categories in any business communication situation: the source,audience, goal, context, message, media, and feedback.4. First of all, we should consider what message will achieve our goal with theaudience. We should then have an idea about how much information they need, what doubts they’re likely to have, how our proposal will benefit them and how to make our message convincing and memorable.5. We could convey our message to each audience by either speaking, writing,calling, sending E-mail, sending a memo, meeting, faxing, producing a videotape, or hold a press conference.6. We should seek our audience’s understanding at every stage of thecommunication and give them an opportunity to respond. Communication is not an act, but a process. Our message provokes a response, which requires another message from our audience. In this way we know what they think and can modify our message accordingly.II. 1. b 2. d 3. i 4. g 5. e 6. j 7. f 8. a 9. c 10. hUnit 7Who Are Y ou as a Communicator 作为沟通者的⾓⾊I. 1. Aristotle spoke directly in his book “Rhetoric”, three essential qualities ofsuccessful communication. They are: logos, pathos, and ethos.2. Pathos plays a major role in every interaction in a business setting. For example,we are more likely to help out a colleague we like; we work harder for a boss who we feel respects and counts on us and we’ll probably promote a competentfriend instead of a talented competitor whom we vaguely distrust.worthy of support and respect and whether their leaders are working for a larger purpose than their own short-term interest.4. Without an understanding of human nature which can come only from a broadbase of knowledge and experience, the manager will get nowhere no matter how well they have commanded communication theory or public relations tricks. This important point has been proved by current experience in teaching and practicing business communication.5. These interests not only give business people something to talk about at the nextoffice party, but they also help you grow as a whole person. The ability to engage in informed conversation about someone else’s interests can establish rapport and increases willingness to grant you credibility on your own turf.6. I think the author will discuss the qualities of effective communication in detailnext because he mentions in the end that “Good communicators are good listeners”, and as we all know to be a good listener is one of the qualities of an effective communicator.II. 1. h 2. a 3.e 4. b 5. i 6. c 7. g 8. d 9. 7 10. fUnit 8Business Internet商务互联⽹I. T F F F TII. at out in, to to, afford profitable with to, of Through search, on-line for, toUnit 9Know the Big Four Communication Initiatives四⼤策略实现沟通⽆极限I. 1. Problems: it has a terrific concept, but doesn't know how to articulate itconcisely./has difficulty sharing that excitement with key audiences.Solution: find the benefits and differentiators and consolidate them into three key messages that clearly explain the company's goals and offerings.2. This news release will also become an inexpensive piece of marketing collateralto distribute to key customer and investor targets.3. It is critical for a company to establish a reputation.Content: a list of key characteristics, accomplishments, financials and personnel.4. well-prepared: provide significant benefit to the company with each interview.ill-prepared: cause major damage to a company's sales and marketing efforts.II. 1. g 2. e 3. j 4. f 5. h 6. d 7. b 8. a 9. c 10. iUnit 10E-Newsletters: The Hottest New Marketing Tool电⼦业务通讯――炙⼿可热的营销⼯具I. 1. b 2. c 3. d 4. a 5. c 6. dII. 1. combine 2. consistent 3. subscribed 4. offered 5. regardless of7. permission8. retains9. charge 10. options 11. favorable12. efficiencyPart Three Business Culture 商务⽂化Unit 11Business and Culture 企业与⽂化I. 1. F (The success of your company abroad will depend on both the employee’ssensitivity and responsiveness to a new cultural environment and his ownjob-related expertise.)2. F (It’s not usually equally the case. The success depends on how effectivelyhe/she can exercise his/her skills in a new cultural environment.)3. T4. T5. T6. T7. F (Everyone has a culture, regardless of where they were born, raised, educated,and civilized. People are with cultures of their own--- interesting, diverse, richand different from each other. )8. T9. F (Culture can and does have an enormous influence on human biology. Themost striking example can be seen in that men in their third decade of life now weigh substantially more than their grandfathers did and are, on average, several inches taller.)10. TII. 1. h 2. f 3. e. 4. g 5. c 6. b 7.d 8. a 9. j 10. iUnit 12Recognize Cultural Differences 认识⽂化差异I. 1. It’s because most of the time our business partner encode their message using theassumptions of their own culture whereas we often decode their messageaccording to the assumptions of our culture.//We can avoid such kind ofmisunderstanding by improving intercultural sensitivity and recognizing andaccommodating cultural differences.2. Culture context is the pattern of physical cues, environmental stimuli, andimplicit understanding that convey meaning between two members of the same culture.3. When communicating across cultures, you can keep your messages ethical byjudgment. Both parties must trust one another. c) Send messages that are honest. d) Show respect for cultural differences. 4. Executives from Latin America and Asia see time as more flexible. They believemeeting a deadline is less important than building a business relationship.5. Because the simplest hand gestures change meaning from culture to culture.Don’t assume that someone from another culture who speaks your language has mastered your culture’s body language. 6. Recognizing cultural differences helps us avoid sending inappropriate signalsand correctly interpret the signals from others. It’s an important step toward improving intercultural sensitivity.// No. Being aware of cultural differences is only the first step in improving our intercultural communication. We need to balance cultural awareness with cultural flexibility. To communicate across cultures successfully we must be able to accommodate these differences without judging them and without the human tendency toward ethnocentrism.II. 1. f 2. h. 3. i 4. b 5. c 6.j 7. g 8. a 9. e 10. dUnit 13Avoiding Culturally Related Business Blunders 中美商业⽂化差异⼀瞥I. 1. If we don’t understand cultural differences we won’t be able to succeed ininternational business and to be good citizens of the international community.Therefore we should not only learn to honor and respect our own cultures butalso to develop an appreciation, tolerance, and respect for others’ cultures.2. It is very important to create an environment of mutual understanding andrespect through our attitude and actions. Thus our blunders are usually met with understanding and forgiveness. To show some knowledge of local culture willalso help to establish a positive mood as negotiations begin.3. Status. For example people in the United States show respect by addressing topmanagers as “Mr. Billings”or “Mrs. Heinrichs”. However status is very important in China. In addressing businesspeople, the official title of each person should be used, such as Chairman, President, or Manager. If a Chinese thinks that he or she is not respected, most likely, negotiations will not be successful.Chinese “Y es”versus American “Y es”. For example, if an American business person wants to make an appointment with an associate, he/she will call the individual, and they will agree on a date and time for the meeting. If a conflict should arise and the person is unable to keep the appointment, then he/she will call and make other arrangements. All is understood when an American says “yes.”In the same situation, saying “yes.”doesn’t mean that a Chinese will meet at the agreed time and place. The Chinese is saying “yes.”, he/she likes and respects you and, therefore, wants to please you. If you understand this you will know that he/she may or may not be at the meeting. If he/she is not, youwill not be offended but will continue in your efforts to meet with him/her until you establish a time when he/she is free to do so. Then, you can conduct the business that is important to both of you.4. American desire for agreement on specific terms while Chinese tend to agreefirst on general principles. American is interested in short-term goals while Chinese in interested in long-term goals.5. Y es, there is. American lack patience and has a great interest in profits whileChinese make great efforts to establish an everlasting business relationship and focus on the future potential business dealings.II. 1.e 2.j 3.i 4.g 5.c 6.a 7.d 8.b 9.f 10.hUnit 14如何与来⾃不同⽂化背景的⼈谈判I. 1. T2. F (the size of their entourage)3. F (Y ou don’t ask directly but just to express your wish to the organizer. )4. F (between Japanese business people)5. F (It is.)6. F (It’s fine for people of all ages.)7. F (Australia)8. T9. F （French ）10. TII. 1. f 2. g 3.i 4.e 5.b 6.a 7.j 8.c 9.d 10.h Unit 15Tough Negotiator Takes Control 谈判强⼿占上风Ⅰ. 1. This relatively short time was sufficient to establish his authority and position as a busy man and to put the other party on edge with impatience.2. Dr. Park made psychological use of the venue of the meeting. Anyone, ofcourse, is more comfortable on his home turf. Expert negotiators advise thatyou insist on meeting at your office, or at least upon alternating meetinglocations.3. Dr Park established himself as the authoritative figure in the room.4. Because he wanted to show an attitude of calm, unhurried confidence.5. a. Notified the other party that most of our desires were not merely unacceptable,but impossible.b. Obliged the other party to negotiate preliminary with a clerk in a differentdepartment before completing the discussion with him.c. Made time his ally by refusing to see the other party for more than two or threehours during the week, after they had expended enormous time and money tomeet in a place convenient for him.d. Disciplined his negotiating team to do nothing not expressly requested andguided by him.II. 1.e 2.h 3.g 4.f 5.a 6.i 7.j 8.b 9.d 10. cUnit 16A Better Way to Bargain 教你谈判⾼招I. 1. F 2. T 3. T 4. T 5. T 6. F 7. T 8. FII. 1. negotiating 2. concession 3. absolute 4. established 5. alternative 6. revealed 7.Part Four Business Management 企业管理Unit 17Business and Social Responsibility 企业与社会责任感Ⅰ. 1. b 2. d 3. c 4. d 5. a 6. bⅡ. 1. benefit 2. legal 3. improving 4. implemented 5. fair 6. shunned7. patronize 8. rewarded 9. monitor 10. boycott 11. pressure 12.charitiesUnit 18Forms of Business Ownership 企业所有制形式Ⅰ. 1. three; a sole proprietorship, a partnership and the corporation structures2. everything; opinion3. share4. expertise5. state, separated6. run; theboard of directors; 7. capital, profits 8. risk; createⅡ. 1. c 2. e 3. a 4. k 5. d 6. f 7. h 8. b 9. g 10. i 11. l 12. jUnit 19Doing Good Means Doing Well, Too有益于社会便有利于公司Ⅰ.1. T2. T3. F (you don’t have to do.)4. F (A little something youdo with heart and sincerity may go a long long way.)5. TⅡ. 1. initiative 2. entities 3. Shareholders 4. profitable 5. abide by6. ethical7. discretionary8. clear-cut9. image 10. ad hocUnit 20CEPA --- A Special Arrangement Abiding by International PracticesCEPA---⼀个遵循国际惯例的特殊安排I. 1. 273 types of products.2. On January 1, 2004.3. With CEPA, 90% of Hong Kong domestic exports to the Mainland can enjoy4. The high IP value industries are knowledge-based and would not be massive inscale.5. To take the advantage of its intellectual property rights protection, free tradeand investment environment and reputation in cosmopolitan design.Ⅱ. 1. capitalized on 2. interlock 3. liberalization 4. emerged 5. penetration6.high-end7. proprietary8. distribution9. Accessories 10.cosmopolitanTransportation 运输Ⅰ. F T T T TII. for to up, as in around besides, in on, from, to aboard away, from on, ofPublic Relations 公共关系Ⅰ. 1. c 2. d 3. a 4. c 5. b 6. bⅡ. 1. vacuum 2. taxed 3. trust 4. cooperated 5. vigilant 6. giant7. campaign 8. proceed 9. committed 10. reputation 11. Evaluation12. valued 13. instructed 14. principle 15. recycle16. protect 17. radius 18. charitablePart Five Leadership 领导艺术Unit 23The Job of a Manager 管理者的⼯作Ⅰ1.d 2.b 3.d 4.b 5.c 6.dⅡ1.precisely 2.score 3.interpret 4.objective 5.striving 6.assigned7.delegated 8.motivation 9.promoted 10.ranging 11.convinced12.developUnit 24Leadership 领导的艺术Ⅰ. 1. d 2. a 3.b 4.d 5.a 6.dⅡ.1.emerges 2.swift 3.dimension 4.predominate /doc/f4c9500c763231126edb110e.html ply with 6.heed 7.depends 8.according to 9.involving 10. participate in 11.specific12.by contrastDepression in the W orkplace is Costly ⼯作场所精神不振，代价⾼昂I. 1.c 2. a 3. d 4. c 5. d 6. dII. 1. suffer 2. bewilder 3. approach 4. productivity 5. alike 6. competent 7. claim8. various 9. available 10. induced 11. flexible 12. ResourceUnit 26Emotional Intelligence Becoming Key in Today's W orkplace情商开始在⼯作中崭露头⾓I. 1. F 2. T 3. T 4. T 5. F 6. T 7. F 8. F 9. T 10. TII. 1. differentiate 2. subordinates 3. specialize 4. aware 5. viewed 6.excelled 7. behavior 8. valuable 9. intuitive 10. empower 11.assessments 12. negative 13. counting 14. professional 15. strength 16.facilitiesUnit 27Keeping Employees Interested in Y our Message 如何让员⼯关⼼公司I. 1. T 2. F 3. T 4. T 5. T 6. F 7. T 8. TII. 1. conference 2. coordinated 3. perceive 4. commit 5. issue 6.appreciated7. involved 8. encompass 9. due 10. response 11. scheme 12. Overall Part Six Finance ⾦融业务Unit 28Foreign Exchange 外汇I . 1. The major problem associated with international trade is the problem of whichcurrency to use in international commerce.2. If a trader makes a deal that is going to be paid in a foreign currency,the traderwill receive less value for the goods than he originally thought; extra profit could be made if the foreign currency increases in value.3. One way is to include the estimated cost of the currency change into the dealto protect against potential loss. Banks may also be willing to assume the risk of currency fluctuations with foreign currency letters of credit.4. A hedge is a contract that provides protection against the risk of loss fromcurrency fluctuations.5. Forward market hedge, money market hedge and options marketII. 1. money in a foreign currency.2. a person who buys something.3. the right to sell a friend quantity of a commodity, currency or security at acertain price and on a certain date.4. a person or an organization that earns money by buying goods and selling them5.to buy a commodity, share or invest otherwise at a fixed price for futuredelivery to protect oneself against loss caused by a possible change in price.6.the right to buy a fixed quantity of a commodity, currency or security at acertain price and on a certain date.7. a person or an organization that sells.8.the rising and falling or changing of prices.9. a foreign currency rate is locked by buying a forward contract at the time thetrade agreement is made.10. market for short-term debt instruments, a practice of investing at a fixed pricefor future delivery to protect oneself against loss caused by a possible change in price.11. unit of money in the Federal Republic of Germany.Unit 29What is Foreign Exchange 什么是外汇Ⅰ. 1. The day that sees the arrival of single world currency will also witness the disappearance of foreign exchange business.2. The foreign exchange dealers trade foreign exchange (foreign currency only)between banks.3. A currency, whether in foreign exchange or bank notes, is usually calledconvertible if the person holding it can convert it freely into another currency.4. It’s because of the exchange regulations of the United Kingdom. It recognizedonly external, or non-resident, convertibility. Until 1979, this was still the case with the United Kingdom.5. World trade and the cross-border money and capital movements resulting formfinancial transactions are the basis of foreign exchange dealings. The observation of the French economist Gaétan Pirou shows that foreign exchange deals spring from “the coexistence between the internationalism of trade and nationalism of currencies”, thus aptly describes at least the original motive of this “métier”.Ⅱ. 1. 所有可以在国外⽀付的以外国货币表⽰的债权2. 外币汇票或⽀票3. 外汇4. 外汇管制规定5. 有明显的区别6. 可兑换性7. 经常项⽬（货物和服务）交易8. 纯粹⾦融性交易9. 受到⼀定程度的限制10. 完全可兑换Unit 30⼈民币汇率稳定性的利弊I. 1.D 2. A 3. D 4. C 5.D 6 BII. 1. mechanism 2. value-added 3. rosy 4. hampered 5. aggravating6. innovation7. Tertiary industries8. manufacture9. technologicalcontent 10. is capable of 11. fillipUnit 31RMB Gets Wider Use across Region ⼈民币正健步⾛向海外I. 1. The biggest Chinese holiday season comes.2.Overseas travels by Chinese and their spending.3.Through tourist spending and border trade.4.No.5.omitted.6.Because of the huge amount of tourism spending that Hong Kong can receive from the mainland.7.In Laos and Mongolia.8-10. omitted.3. h4. j5. i6.b7. e8. d9. a 10. cTips to Ensure Protection of Credit Cards 安全使⽤信⽤卡提⽰I. 1. There is a recent credit card data breach in the United States.2. It is in its starting period.3.The breach may have allowed hackers access to 40 million credit card accounts.4.Visa, MasterCard, American Express and Discover accounts.5.Just in case that through an honest mistake, that a store should add an extra zero to a transaction.II. 1. marginal 2. in the wake of 3. breaches 4. fraud 5. hacking 6. debit7. liability 8. unsolicited 9. transaction 10. vendorUnit 33Buy and Build Decision收购与创建决策I . 1. It’s mainly about the reasons for buying and building a company in FDI2.The large privatization programs.3.It avoids the problems caused by start-up; it’s easy to finance; it will not increase the market capacity.4.The difficulty of transferring resource to a foreign operation or acquiring that resource locally for a new facility;5.Personnel. Because the local labor market may be tight.6.Acquisituon enables it to avoid the risk of depressed prices and lower unit sales per producer7.Because foreign investments frequently are made where there is little or no competition.8.Because they fear lessening competition or market dominance by foreign enterprises.9.Personnel and labor relations may be poor and difficult to change, ill will rather than good will may have accrued to existing brands, or facilities may be inefficient and poorly located in relation to future potential markets.3. j,4. b,5. h,6. g,7. i,8. f,9. d, 10. eCommon Stock and Preferred Stock 普通股与优先股Ⅰ. 1. d 2. c 3. c 4. c 5. a 6. bⅡ. 1. issued 2. Charter 3. spell out 4. entitled 5. merges 6. dissidents7. bring in 8. guarantee 9. distributed 10. reinvested 11. speculate12. security 13. preferential 14. liquidate 15. cumulative16. claim 17. declared 18. privilegesUnit 35Markets Hit New High; Steel Stocks Shudder 市场再创新⾼，钢铁股票紧缩I. 1.A 2.D 3. A 4. B 5.D 6. BII. 1. fell against 2. rise 3. red 4. solid 5. blue-chip 6 validation7. gloomy 8. sagged 9. tumbled 10. consecutive 11. flat 12. S&P Unit 36 Income tax unification postponed? 推迟所得税的统⼀？I. 1. A 2. A 3. B 4. C 5. D 6. DII. 1 submit 2.implement 3.unified 4. confirm 5.guarantee 6.reform7 identify 8.domestic 9.ask for 10.draft 11.impact 12.calls forHow Insurance W orks 保险的作⽤Ⅰ. 1. a 2. c 3. d 4. b 5. a 6. dⅡ. 1. premium 2. peril 3. coverage 4. pertinent 5. assume 6. damages 7. incurred 8. converted 9. generate 10. income 11. invest12. run the risk of 13. speculative 14. potential 15. purchasing16. adverse 17. unaffordable 18. reimbursementPart Seven Marketing 市场营销Unit 38The Marketing Concept 营销概念Ⅰ. 1.d 2.c 3.b 4.c 5.a 6.a 7.d 8.dⅡ. 1.marketing 2.concepts 3.vital 4.facilitate 5.coordinating 6.altering 7.pace 8.expedite 9.balance 10.integrate 11.systematic 12.respective 13.characteristic 14.quality-oriented 15.specifies 16.adoptUnit 39Franchising 特许专营Ⅰ.Ⅱ.7. inhibit 8. associated 9. prefer 10. provideUnit 40Personal Selling 个⼈推销Ⅰ. 1. b 2. d 3. a 4. c 5. d 6. bⅡ. 1. flexible 2. triggered 3. prospect 4. generate 5. facilitate 6. rapport7. canvassing 8. remind 9. stimulate 10. execute 11. demonstrated12. ongoing 13. objections 14. competes 15. orderUnit 41Advertising ⼴告Ⅰ. 1.b 2.d 3.c 4.d 5.a 6.bⅡ.1. advertising 2.Spiraling 3.cynical 4.fragmented 5.dispose 6.sophisticated 7.tangible 8.mirror 9.derives 10.orient 11.allocate 12.distribution 13. retail 14.advisable 15.attitudeUnit 42He’s the Master of His Domain Name 他是域名的主⼈I. 1. T2. F (His real home is the virtual world of the Net.)3. T4. F(The demand for .com names is great.)5. F (Eric Lyons is his business partner.)6. F (for $100 two years)7.T8. F (The operation cost nothing to run.)9. T10.TII. 1. b 2.d 3. f 4. h 5.c 6.i 7.a 8.j 9. g 10.eUnit 43Foreign Franchises Advancing into China外国特许经销商向中国进军Ⅰ.1. b 2. a 3.d 4.c 5.a 6.cⅡ. 1. World Trade Organization (WTO)2. franchiser3. trial regulation4. chain store5. convenience store6. franchisee7. profit8. brand recognition9. fake brand10. Ministry of CommercePart Eight Economy and Problems 经济与问题Opportunity Costs and Marginal Costs 机会成本与边际成本I. F F T F T F T F F FII. societies around limit services produced resources production military sell walkUnit 45The Characteristics of Monopoly垄断的特征I. T T F T F T T T T TII. recognized response profitable competition monopoly serve prices turn reasonable possess Unit 46The Characteristics of Oligopoly寡头垄断的特征I. T F T F F T T F T TII. characterizes gain choice shares preserve increases runs benefit tendency alterUnit 47What Is Full Employment? 什么是充分就业?I. T F F T F T T T F TII. unemployment disagreement reduce labor rate policies higher threatens compete fullUnit 48Demand-Pull Inflation and Cost-Push Inflation需求拉动型通货膨胀与成本推动型通货膨胀I. T F F T F T F T T TII. demand increase power production satisfy output productivity wage profits triggerUnit 49European Economic Community欧洲经济共同体I. F T F T FⅡ. D D C B C A A C C BUnit 50Barriers to International Trade国际贸易壁垒I. F T F T FII. in to out on on,on,by On,to on,on between,from Under from,inUnit 51Technology Transfer 技术转让Ⅰ. T F T F FⅡ. to/toward over,with,with on/upon,over in,to of,for,to on/upon on,with with,to in,to Despite,as Unit 52The Profit Squeeze 油价上升，收益减少I. 1. The higher costs and the crimped consumer demand.2. Each US$10 increase clips worldwide economic growth by half a percentagepoint.3. It was 5.1 per cent.4. The fuel prices deterred buyers.5. Higher oil prices and lower consumer demandII. 1. crimped 2. squeeze 3. margins 4. futures 5. clipping6. inventory7. bite8. reining in9. consecutive 10. deterringUnit 53“Green Route” the Only Road for Business⾛绿⾊经济发展道路Ⅰ. 1. T2. F (seven times that of Japan and six times that of the United States )3. F (3 million square kilometers.)4. F (by developed countries)5. TⅡ. 1.habitable 2. hailed 3. barriers 4. imposed5. environmentally-friendly6. circular economy7. sustainable8. takes no account of 9. deductions 10. vowedUnit 54Self Promotion努⼒打造中国品牌Ⅰ.1. F （The label means no more than an origin, because most of the commodities bear a foreign brand name.）2. T3. F (20 per cent)4. T5. TⅡ. 1. labels 2. resorted to 3. cost-tailoring 4. guarantees 5. friction6. patent7. limit the dumping8. footwear9. outlets 10. clinched11. launchUnit 55China Strives to Meet WTO Challenges 中国迎战WTOI. 1. D. 2.D 3.B 4. A 5. C 6. D 7. BII. 1. conform 2. abolished 3. arduous 4. eliminate5. enterprises6. regulation7. compensation8. revisedUnit 56France Likely to Breach EU Budget Deficit Limits法国可能违背欧盟⾚字预算限定I. 1. A 2.A 3. B 4. B 5. D 6. CII. 1. pledged 2. budget 3. takes her for granted 4. suspended 5. stripped6. deficit7. disciplined8. consolidated9. halt 10. utilize11. conservative 12. banking onUnit 57Software Developer or Customer: Who Owns the Rights所有权属谁, 软件开发商还是客户?I. 1. the ownership of intellectual property rights for the software.2.the relative power of the parties, the extent of new code, and the importance of the software to the customer's competitive position within its industry and the cost.3.the author of the software (the developer) owns the copyright in the source code and the customer's use is under license from the developer.4.secure copyright ownership of any of the code.5.the loss of the competitive advantage; the subsidy of the second distributor's purchase of a similar system.6.accumulated knowledge.7. a developer give customers ownership of the entire software code.8.expertise, reputation.II. 1. h 2. g 3. a 4. f 5. j 6.b 7. i 8. e 9. c 10. dUnit 58。
商务英语泛读
•
•
Craft one’s image
Assistant (n.)
1. Business English words meaning defers • Trust • 信托 • Promotion • 促销 • Claim • 索赔 • Future • 期货 • outstanding • 欠款未付的 • Instrument • 票证 • Average • 海损 • Security • 证券
Useful words and expressions
• • • • • • • • • • • • • • Astutecolleague Career prospect Guru Vulgarity Outlandish Social networking site To grip with Personal branding To polish up Swanky Well-spoken Ponder Target audienct Muddle along • Stint (n.) with • Go-to person • Thrash out
Business English Reading Chen Xu
S e p t e m b e r, 2 014
Brain twisting job interview questions by Microsoft
• Read the title and sub-titles, what do you expect the content might be?
Reading Skills
• 5. Organisations • WTO • MTA Multilateral Trade Agreements • 多边贸易协定 • APEC • The Asia-Pacific Economic Cooperation • 亚太经合组织 • SCO • Shanghai Cooperation Organization • WB • SHFTZ
商务英语泛读2-unit1
境——万宝路世界。（万宝路香烟） To me， the past is black and white， but the future is always
color． 对我而言，过去平淡无奇；而未来，却是绚烂缤纷。（轩 尼诗酒） Money is not everything. There‘s Mastercard & Visa. 钞票不是万 能的,有时还需要信用卡.
English advertising verbals
We lead． Others copy． 我们领先，他人仿效。（理光复印机） Impossible made possible． 使不可能变为可能。（佳能打印机） Take time to indulge． 尽情享受吧！（雀巢冰激凌） The relentless pursuit of perfection． 不懈追求完美。 （凌志轿车） Poetry in motion， dancing close to me． 动态的诗，向我舞近。
商务英语泛读2-ues
To learn some knowledge about advertising and advertising medium
To learn some expressions and terms of advertising
To learn how to summarize the main idea of a text
Read and analyze the text
Read the text and finish exercises on P6-P8.
新编商务英语泛读3Unit5
In recent years, physical distribution activities have received increasing attention. A major reason is that these functions represent almost half of total marketing costs.Historically, management's focal point for cost cutting was production. But managers now recognize that production efficiency has reached a point at which further cost savings are difficult to achieve. Increasingly , managers are turning to physical distribution activities as a possible cost-saving area. Currently, total physical distribution costs amount to approximately 20 percent of the nation 's GNP.A second-and equally important-reason for the increased attention on physical distribution activities is their role in providing customer service. By storing goods in convenient locations for shipment to wholesale and retail customers, firms create time utility. Place utility is created primarily by transportation.The study of physical distribution is one of the classic examples of the systems approach to business problems. The basic notion of a system is that of a set of interrelated parts. The word is derived from the Greek word systemα, which refers to an organized relationship among components. The firm 's components include such interrelated areas as production, finance, and marketing. Each component must function properly if the system is tobe effective and organizational objectives are to be achieved.近年来，物流活动日益受到重视。
新编商务英语泛读原文翻译
Promotion is communicating information between seller and potential buyer or others in the channel to influence attitudes and behavior. The marketing manager's main promotion job is to tell target customers that the right Product is available at the right Place at the right Price.促进通信与卖方和潜在买家或通道中的其他人的态度和行为影响的信息。
营销经理人的主要推广工作是告诉目标客户，正确的产品在正确的地点在合适的价格。
What the marketing manager communicates is determined by target customers' needs and attitudes. How the messages are delivered depends on what blend of the various promotion methods the marketing manager chooses.营销经理的沟通是由目标客户的需求和态度。
如何传递的信息依赖于融合的各种推广方法，营销经理选择。
As the Ryder example shows, a marketing manager can choose from several promotion methods-personal selling, mass selling, and sales promotion.由于莱德例所示，一个营销经理可以选择几种推广方法个人销售，质量销售，推广和销售。
Mass selling is communicating with large numbers of potential customers at the same time. It 's less flexible than personal selling, but when the target market is large and scattered, mass selling can be less expensive.大规模销售的同时有大量的潜在客户沟通。
MBA备考商务英语泛读文选全集
MBA备考商务英语泛读文选全集MBA备考商务英语泛读文选1The Great DepressionA depression is a period of drastic decline in the national economy, characterized by decreasing business transactions, falling prices, and high rates of unemployment. The Depression of 1929-40 will be ingrained in the minds of Americans for generations to come. (Even today, many presidential decisions are affected by memories of and by reading and learning about the Great Depression.) The tragic poverty and unemployment of that time have had no equal. Between October 1929 and the early 1940s,unemployment hit 25 percent of the work force, or about 13 million people (this compares to about 34 million, using 1990 figures). The value of goods and services produced in the country was cut in half, and stock market prices fell about 90 percent. The hopes and dreams that marked the 1920s came to a sudden end.Although the 1929 stock market crash was a major factor leading to the Great Depression, other factors contributed. Some of the culprits included:The actions of the Federal Reserve buying.Overproduction of consumer goods and a decline in investment.Speculation.The crash of the stock market came early in the Depression, and its effects were less significant than the waves of bank failures that followed. The first wave came in October 1930, the second in March 1931, and the third in the lastquarter of 1932. In each case, banks failed because savers panicked- Savers, fearful that the banks would collapse in the poor business climate, lined up to withdraw their funds. Banks did not (and still dont) keep on hand 100 percent ofthe cash deposited (they make loans to other people with their depositors money); they could not pay back all their depositors at once and thus went bankrupt. Millions of Americans lost their life savings in the bank failures.MBA备考商务英语泛读文选2A HISTORICAL REVIEW OF AMERICAN BUSINESSAs we mentioned previously, economics involves learning about a societys use of limited productive resources to satisfy the unlimited desires of its citizens. American economic success arises from the freedom to own property, freedom of choice, freedom to earn a reasonable profit, sufficient natural resources,hard-working and educated people, and outstanding businessleadership. Throughout Americas history, business leaders have displayed their talents in organizing businesses, managing human resources,financing business,marketing goods and services, and using information resources. However, Americans have no guarantee of being world leaders in business transactions, know-how, and success. Today their business leadership is being challenged by creative, hardworking, astute competitors throughout the world, especially in Japan, Germany, Italy, South Korea, and Hong Kong.Historically ,the influences of many societies and cultures have formed the business values that helped make the UnitedStates a worldwide economic review the stages hrough which American business has reached its present position in the world.MBA备考商务英语泛读文选2A HISTORICAL REVIEW OF AMERICAN BUSINESSAs we mentioned previously, economics involves learning about a societys use of limited productive resources to satisfy the unlimited desires of its citizens. American economic success arises from the freedom to own property, freedom of choice, freedom to earn a reasonable profit, sufficient natural resources,hard-working and educated people, and outstanding business leadership. Throughout Americas history, business leaders have displayed their talents in organizing businesses, managing human resources, financing business,marketing goods and services, and using information resources. However, Americans have no guarantee of being world leaders in business transactions, know-how, and success. Today their business leadership is being challenged by creative, hardworking, astute competitors throughout the world, especially in Japan, Germany, Italy, South Korea, and Hong Kong.Historically ,the influences of many societies and cultures have formed the business values that helped make the United States a worldwide economic review the stages through which American business has reached its present position in the world.MBA备考商务英语泛读文选3The New Deal YearsWhen Franklin D. Roosevelt became president of the United States in 1933, the countrys economic system was paralyzed. One fourth of . workers were unemployed, production of goods and services was down by half, and corporate profits were off by two thirds. Roosevelt made Americas economic prob-lems the focal poin .for both .domestic and foreign policies of his New Deal centered in two areas: unemployment and banking reform.Solving the unemployment problem proved very difficult. Roosevelt proposed, and Congress passed, a series of acts dubbed the alphabet acts because everyone referred to them by their initials. The National Industrial Recovery Act (NIRA), for example, brought labor, management, and consumers together to set pricesand wages and to regulate output. The New Deal policies of Roosevelt seemed to work; but 20 percent of the work force, or almost 9 million Americans, was still unemployed in 1939.。
(企管MBA)MBA备考商务英语泛读文选全集
MBA备考商务英语泛读文选全集MBA备考商务英语泛读文选1The Great DepressionA depression is a period of drastic decline in the national economy, characterized by decreasing business transactions, falling prices, and high rates of unemployment. The Depression of 1929-40 will be ingrained in the minds of Americans for generations to come. (Even today, many presidential decisions are affected by memories of and by reading and learning about the Great Depression.) The tragic poverty and unemployment of that time have had no equal. Between October 1929 and the early 1940s,unemployment hit 25 percent of the work force, or about 13 million people (this compares to about 34 million, using 1990 figures). The value of goods and services produced in the country was cut in half, and stock market prices fell about 90 percent. The hopes and dreams that marked the 1920s came to a sudden end.Although the 1929 stock market crash was a major factor leading to the Great Depression, other factors contributed. Some of the culprits included:The actions of the Federal Reserve System.Installment buying. Overproduction of consumer goods and a decline in investment.Speculation.The crash of the stock market came early in the Depression, and its effects were less significant than the waves of bank failures that followed. The first wave came in October 1930, the second in March 1931, and the third in the last quarter of 1932. In each case, banks failed because savers panicked- Savers, fearful that the banks would collapse in the poor business climate, lined up to withdraw their funds. Banks did not (and still dont) keep on hand 100 percent ofthe cash deposited (they make loans to other people with their depositors money); they could not pay back all their depositors at once and thus went bankrupt. Millions of Americans lost their life savings in the bank failures.MBA备考商务英语泛读文选2A HISTORICAL REVIEW OF AMERICAN BUSINESSAs we mentioned previously, economics involves learning about a societys use of limited productive resources to satisfy the unlimited desires of its citizens. American economic success arises from the freedom to own property, freedom of choice, freedom to earn a reasonable profit, sufficient natural resources,hard-working and educated people, and outstanding businessleadership. Throughout Americas history, business leaders have displayed their talents in organizing businesses, managing human resources,financing business,marketing goods and services, and using information resources. However, Americans have no guarantee of being world leaders in business transactions, know-how, and success. Today their business leadership is being challenged by creative, hardworking, astute competitors throughout the world, especially in Japan, Germany, Italy, South Korea, and Hong Kong.Historically ,the influences of many societies and cultures have formed the business values that helped make the UnitedStates a worldwide economic power.Lets review the stages hrough which American business has reached its present position in the world.MBA备考商务英语泛读文选2A HISTORICAL REVIEW OF AMERICAN BUSINESSAs we mentioned previously, economics involves learning about a societys use of limited productive resources to satisfy the unlimited desires of its citizens. American economic success arises from the freedom to own property, freedom ofchoice, freedom to earn a reasonable profit, sufficient natural resources,hard-working and educated people, and outstanding business leadership. Throughout Americas history, business leaders have displayed their talents in organizing businesses, managing human resources, financing business,marketing goods and services, and using information resources. However, Americans have no guarantee of being world leaders in business transactions, know-how, and success. Today their business leadership is being challenged by creative, hardworking, astute competitors throughout the world, especially in Japan, Germany, Italy, South Korea, and Hong Kong.Historically ,the influences of many societies and cultures have formed the business values that helped make the United States a worldwide economic power.Lets review the stages through which American business has reached its present position in the world.MBA备考商务英语泛读文选3The New Deal YearsWhen Franklin D. Roosevelt became president of the United States in 1933, the countrys economic system was paralyzed. One fourth of U.S. workers were unemployed, production of goods and services was down by half, and corporate profits were off by two thirds. Roosevelt made Americas economic prob-lems the focal poin .for both .domestic and foreign policies.The policies of his New Deal centered in two areas: unemployment and banking reform.Solving the unemployment problem proved very difficult. Roosevelt proposed, and Congress passed, a series of acts dubbed the alphabet acts because everyone referred to them by their initials. The National Industrial Recovery Act (NIRA), for example, brought labor, management, and consumers together to set prices and wages and to regulate output. The New Deal policies of Roosevelt seemed to work; but 20 percent of the work force, or almost 9 million Americans, was still unemployed in 1939.。
UNIT6全新版大学英语泛读二
make up
• 1. 补足 We need $50 to make up the sum required.
• 2. 编造 The whole story is made up. • 3. 组成 The medical team was made up of twelve doctors. 。 •
cost
• A woman's kimono may easily exceed US$10,000; a complete kimono outfit, with kimono, undergarments, obi, ties, socks, sandals, and accessories, can exceed US$20,000. A single obi may cost several thousand dollars. However, most kimonos owned by kimono hobbyists or by practitioners of traditional arts are far less expensive. Enterprising people make their own kimono by following a standard pattern, or by recycling older kimonos.
Kimono
• The kimono is a Japanese traditional garment worn by woman, man and children. As the kimono has another name, gofuku (吴服）, literally “clothes of Wu (吳)”), the earliest kimonos were heavily influenced by traditional Han Chinese Clothing known today as hanfu (漢服）, kanfuku in Japanese), through Japanese embassies to China which resulted in extensive Chinese culture adoptions by Japan, as early as the 5th century CE.
新编商务英语泛读book-2-unit-6-B
Made by Mr. Jack
Insurance ?
？ ？
First thing to begin your job
？
五险一金 insurance and housing fund
• • • • • Endowment insurance Medical insurance Unemployment insurance work-related injury insurance Childbirth insurance
• 第三者责任险 • 全车盗抢险 • 车上责任险 • 玻璃单独破碎险 • 车辆停驶损失险 • 自然损失险 • 车载货物掉落责任险
• Para 5: Why people buy life insurance?
Comparison of Life Insurance Premium Growth Rate between China and Other Main Countries in the World, 2003-2005
• Responsibility --- If you think that you have a responsibility to do something, you feel that you ought to do it because it is morally right to do it
• • • • •
佣金 索赔 可保利益，保险利益 在职父母 可保利益
Read para 1 ~ para 2
• Q: What does liability mean here? • Make good --- pay for; make up for
商务英语泛读模拟题1
商务英语泛读模拟题1Ⅰ. Reading ComprehensionPart One : Directions: Choose the correct answers according to the information given from the passeges. Read the passages through carefully before making your choices. Please mark the corresponding leter for each item on Answer Sheet.Passage One: Questions 1 to 5 are based on the following passage．A is for always getting to work on time.B is for being extremely busy.C is for the conscientious ( 勤勤恳恳的) way you do your job.You may be all these things at the office, and more. But when it comes to getting ahead, experts say, the ABCs of business should include a P, for politics, as in office politics.Dale Carnegie suggested as much more than 50 years ago: Hard work alon e doesn’t ensure career advancement. You have to be able to sell yourself and your ideas, both publicly and behind the scenes. Yet, despite the obvious rewards of engaging in office politics—a better job, a raise, praise—many people are still unable—or unwilling—to "play the game.""People assume that office politics involves some manipulative (工于心计的) behavior," says Deborah Comer, an assistant professor of management at Hofstra University. "But politics derives from the word ’polite’. It can mean lobbyi ng and forming associations. It can mean being kind and helpful, or even trying to please your superior, and then expecting something in return."In fact, today, experts define office politics as proper behavior used to pursue one’s own self-interest in the workplace. In many cases, this involves some form of socializing within the office environment—not just in large companies, but in small workplaces as well."The first thing people are usually judged on is their ability to perform well on a consistent basis," says Neil P. Lewis, a management psychologist. "But if two or three candidates are up for a promotion, each of whom has reasonably similar ability, a manager is going to promote the person he or she likes best. It’s simple human nature."Yet, psychologists say, many employees and employers have trouble with the concept of politics in the office. Some people, they say, have an idealistic vision of work and what it takes to succeed. Still others associate politics with flattery(奉承), fearful that, if they speak up for themselves, they may appear to be flattering their boss for favors.Experts suggest altering this negative picture by recognizing the need for some self-promotion.1. "Office politics" (Line 2, Para. 4) is used in the passage to refer to __B____.A) the code of behavior for company staffB) the political views and beliefs of office workersC) the interpersonal relationships within a companyD) the various qualities required for a successful career2. To get promoted, one must not only be competent but __D___ .A) give his boss a good impression C) get along well with his colleaguesB) honest and loyal to his company D) avoid being too outstanding3. Why are many people unwilling to "play the game" (Line 4, Para. 5)? BA) They believe that doing so is impractical.B) They feel that such behavior is unprincipled.C) They are not good at manipulating colleagues.D) They think the effort will get them nowhere.4. The author considers office politics to be ___C____ .A) unwelcome at the workplaceB) bad for interpersonal relationshipsC) indispensable to the development of company cultureD) an important factor for personal advancement5. It is the author’s view that ___A____.A) speaking up for oneself is part of human natureB) self-promotion does not necessarily mean flatteryC) hard work contributes very little to one’s promotionD) many employees fail to recognize the need of flatteryPassage Two Questions 6 to 10 are based on the following passage．Is there enough oil beneath the Arctic National Wildlife Refuge (保护区) (ANWR) to help secure America’s energy future ? President Bush certainly th inks so. He has argued that drilling ANWR’s oil would help ease California’s electricity crisis and provide the country’s energy independence. But no one knows for sure how much crude oil lies buried beneath the frozen earth with the last government survey, conducted in 1998, projecting output anywhere from 3 billion to 16 billion barrels.The oil industry goes with the high end of the range---16 billion barrels, which could equal as much as 10% of U.S. consumption for as long as six years. By pumping more than 1 million barrels a day from the reserve for the next two three decades, lobbyists claim, the nation could cut back on imports equivalent to all shipments to the U.S. from Saudi Arabia. Sounds good. An oil boom would also mean a multibillion-dollar windfall（意外之财）in tax revenues, royalties(开采权使用费)and leasing fees for Alaska and the Federal Government. Best of all, advocates of drilling say, damage to the environment would be insignificant . “We’ve never had a document case of oil rig chasing deer out onto the pack ice.” says Alaska State Representative Scott Ogan .Not so fast, say environmentalists. Sticking to the low end of government estimates---3 billion barrels, environmentalists says there may be no more than 3.2 billion barrels of economically recoverable oil in the coastal plain of ANWR, a drop in the bucket that would do virtually nothing to ease America’s energy problems. And consumers would wait up to a decade to gain any benefits, because drilling could begin only after much bargaining over leases, environmental permits and regulatory review. As for ANWR’s impact o n the California power crisis, environmentalists point out that oil is responsible for only 1% of the Golden State’s electricity output –and just 3% of the nation’s.6. What does President Bush think of drilling oil in ANWR? CA) It will exhaust the na tion’s oil reserves.B) It will help secure the future of ANWR.C) It will help reduce the nation’s oil importsD) It will increase America’s energy consumption7. We learn from the second paragraph that the American oil industry __A_____A) believes that drilling for oil in ANWR will produce high outputB) tends to exaggerate America’s reliance on foreign oilC) shows little interest in tapping oil in ANWRD) expects to stop oil imports from Saudi Arabia8. Environmentalists argue that ______B___A) it can cause serious damage to the environmentB) it can do little to solve U.S. energy problemsC) it will drain the oil reserves in the Alaskan regionD) it will not have much commercial value9. What do the environmentalists mean by saying “Not so fast” (Line 1, Para .3)? CA) Oil exploitation takes a short time C) Don’t be too optimisticB) The oil drilling should not be delayed D) Don’t e xpect lot of benefits.10. It can be learned from the passage that oil exploitation beneath ANWR’s frozen earth ___A___.A) remains an unsettled problem C) involves a lot of technological problemsB) is expected to get under way soon D) will enable the U.S. to be oil independentPart Two : Directions：In this part，you will have 1 5 minutes to go over the passage quickly and answer the questions on Answer Sheet ．For questions 1—7，markY(for YES)if the statement agrees with the information given in the passage；N(for NO)if the statement contradicts the information given in the passage：’For questions 8--10，complete the sentences with the information given in the passage．PassportsIf you’ve ever traveled outside the United States，one of the most important tasks you had to complete before your trip was applying for a passport．A copy of your original birth certificate may suffice for short trips to Mexico or the Caribbean，say on a cruise (乘船游览)．But，generally speaking，want to see the world，you have to have a passport—the only universally accepted form of identification．What Exactly Is a Passport and How Long Has It Been Around?Passports have been around in some form for hundreds of years．Governments learned long ago that an official document or certification—one that identified a traveler as a citizen or national with a right to protection while abroad and a right to return to the country of his citizenship – is a necessity．Passports，letters of transit and similar documents were used for centuries to allow individuals to travel safely in foreign lands，but the adoption of the passport by all nations is a development of the 19th and，20th centuries．According to State Department historians，except for brief periods-during wartime，passports were not generally required for travel abroad and few obstacles were presented by foreign states' passport requirements until after1914．An executive order made on Dec．15，1915，required every person entering or leaving the United States to have a valid passport．In the United States，passports are issued upon application to U．S．citizens by the State Department and its 13 passport agencies in major cities，by the clerks of federal and certain state courts，certain designated (指定的)post offices and by U．S．consular authorities abroad．The passport is required for both departure from and re-entry to the United States．It is valid for 10years for adults and five years for people under 18．A U．S．passport cannot simply be renewedbut must be completely replaced when it expires．Applying for a PassportYou can find passport applications at any regional passport agency or at designated post offices or clerk of court offices．Today，you can even download and print your own passport applications．However，you still have to go in person to apply for your first passport．You should apply for your passport several months in advance of your planned departure，making sure you fill in the dates of your upcoming trip in the appropriate place on the application．If you'll need visas from foreign embassies，allow more time．As a rule，it takes about 25 business days to process your passport application and get the document sent to you．Something to think about：Lines are longest at passport agencies from January to July，resulting in longer waiting times for applicants．You might want to avoid the crowds by applying through a nearby clerk of court or post office that accepts passport applications．The passport agency processes expedited (加快)passports within three working days from receipt of the application．If you choose not to pay for overnight mail，you should receive your passport in 7—10 business days．You can also expedite passport renewal2 and you can do it by mail．Does Everybody Have to Apply in Person?The State Department’s Passport Agency says you must apply in person for a U．S．passport if you meet any of the following descriptions：You are 13 or older and are applying for a U．S．passport for the first time．Your previous passport was lost or stolen．Your previous passport has expired and was issued more than 12 years ago．You are applying for a passport for a child under age 12．Applying in PersonApplying for a passport is not really difficult—it just requires following very specific rules．Follow these steps and you’ll have all your bases covered：1．Complete application Form DSP.11一but Do NOT sign the form until you are instructed to do so by the passport agent．2．Present proof of U．S．citizenship：Previous U．S．passportCertified birth certificate issued by the city，county or state．Consular report of birth abroadNaturalization certificateCertificate of citizenshipOne more thing：Even though your Social Security card is not required by the passport application，it does ask for your Social Security number．What Happens to My Passport Application After I Submit It?If you apply at a passport acceptance facility，like the post office，the same day that you apply，your application will be sent：to Passport Services for processing，and you will receive your passport by first class mail within six weeks．If you apply at a passport agency，you will receive your passport within five weeks by first class mail．Your passport will be sent to the mailing address you provided on your application．How Much Will My Passport Cost?When you consider its importance and how long it lasts，a passport：is a pretty good deal．For routine services，passports for adults 1 6 and older cost$60．Those age 15 and younger pay a total of $40．If you were born outside the United States and your citizenship has not yet been determined or if the passport agent considers your case “complex，” getting a passport will cost more．As we discussed earlier，expediting an application will also cost more．Can I Have My Old Passport Back?Yes! Most people view their passports as important memorabilia and are eager to get them back．That’s why your previous passport，marked “canceled，” will be returned to you with your new one．Lost or Stolen PassportLosing your passport --especially if you’re in a foreign country --can be scary．It’s the most important item you carry with you，so：it’s best to keep it someplace secure．Another safety measure you can take is to make two photocopies of the photo ID page of your passport．Leave one at home with family or friends and keep the other in a different place from your passport，perhaps buried in the bottom of checked luggage．This could make all the difference in getting you on your flight home in the event that your passport is lost or stolen．It also makes getting it replaced much easier．You’ll want to report the loss of your passport as “soon as possible．You can actually report a lost or stolen passport at the same time you apply for the new one．At that time．you will submit，a DSP-64，“Statement Regarding Lost or Stolen Passport” form．You’ll also need to fill out a Form DSP.11 passport application and submit it in person along with appropriate documentation and fees，to your nearest passport acceptance facility．1．A passport is the only universally accepted form of identification around the world．T 2．In the United Sates，the passport is valid for 10 years for people under 18．F3．If you are over 13 and are applying for a U．S．passport for the first time，you have to apply in person．T4．It is very difficult to apply for a passport as it requires many specific rules．F5．For routine services，passports for adults 16 and older cost more than those age 15 and younger．T6．In fact，you cannot report a lost passport and apply for a new one at the same time． F 7．This passage mainly deals with the history of passports． F8．According to _the executive order _______made on Dec．15，1915，every person entering or leaving the United States is required to have a valid passport．9．Normally，it takes _25 business days _______ or so to process your passport application and get the document sent to you．10．Your passport will be sent to _ the mailing address _______ you provided on your application．Ⅱ. CloseDirections: In this section, there is a passage with 10 blanks. You are required to select one word for each blank from a list of choices given in a word bank following the passage. Read the passage through carefully before making your choices. Each choice in the blank is identified by a letter.Please mark the corresponding leter for each item on Answer Sheet. You may not use any of the words in the bank more than once.Attention to detail is something everyone can and should do especially in a tight job market．Bob Crossley，a human-resources-expert，notices this in the job applications that come __1 J__ his desk everyday．“Some candidates don’t bother to spell the company’s name correctly．Once I see a mistake，I __2 G__the candidate．” Crossley concludes．“If they cannot take care of these details，why should we trust them with a job?”Can we pay too much attention to details? Absolutely．Perfectionists struggle over little things at the __3 M__of something larger they work toward．“To keep from losing the forest for thetrees，”says Charles Garfield，__4_A_ professor at the University of Califomia，“we must constantly ask ourselves how the details we’re working on fit into the larger picture．If they don’t，we should __5_F_ them and move to something else．”Garfield compares this process to his work at NASA．“The ApolloⅡmoon launch was slightly off-course 90 percent of the time，”says Garfield．“But a successful landing was still __6_O_because we knew the exact coordinates of our goal．This allowed us to make adjustments as__7 E__．”Knowing where we want to go helps us judge the importance of every task we __8_C_．Too often we believe what __9_L_ for others’ success is some special secret or a lucky break．But rarely is success so mysterious．Again and again，we see that by doing little things within our grasp well，large rewards__10_I_．A) associate B) vice C) undertake D) explains E) necessaryF) drop G) eliminate H) payment I) follow J) acrossK)along L) accounts M) cost N) usual O) likelyⅢ. Word ExerciseDirections: Complete each of the following sentences with a suitable word. The first letter anmd the Chinese meaning are given. Please write the missing letters for each item on Answer Sheet.1.Business means different things to different people. It means producing goodsthrough farming or some other industry. Or it means buying and selling merchandise________(商品).2.Modern business is well organized and operates smoothly. Business_______ (商业)suppliesthe food you eat, the clothes you wear, the home you live in, and many other goods and services.3.Enterprises_________(企业) such as the grocery store, the bus line, and the bankare readily identified as being in business.4.Goods that everyone must have, such as food, clothes and shelter,are callednecessities_________(必需品).5.For the investors________(投资者), business provides ways to put his funds towork.6.Distribution_________(分配) is the total process of moving, handling and storinggoods on the way from producers to consumers.7.Marketing_________(营销) is the process of planning and executing theconception, pricing, promotion and distribution of ideas, goods, and services to create exchanges.8.As you continue touring your community, the billboards______(广告牌) onhighways or streets are encouraging you to “Try 7 Up” or “ Visit Disneyland”.9.Primary_______(主要) buying motives cause a customer to select one servicerather than another.10.Business today is very competitive_________(有竞争力的). There are manybusinesses that sell similar products and services.11.A wholesaler_______(批发商) buy from producers and sell to retailers.12.Consumers are the users of goods and services in our society. The process ofusing goods and services is called consumption__________(消费).13.Our economy is divided into three phases: producing________(生产), marketing,and consumption.14.The entrepreneur_______(企业家) is the purest kind of businessman-herobecause he succeeds in building something great out of nothing.15.the organization man does not inspire_______(激励) Americans because they arenot seen as pure examples of American ideals.Ⅳ. TranslationDirections:Please translation the following sentences into Chinese. Write the Chinese version on the Answer Sheet.1.Customers will not purchase a product or service until they are convinced that theywill benefit from owning that product or service.除非顾客确信自己能从拥有某产品或服务中获益，否则他们是不会花钱购买的。
精选商务英语初级阅读技巧训练.doc
精选商务英语初级阅读技巧训练***精选商务英语初级阅读技巧训练，希望对大家有帮助！1.快速泛读(fast extensive reading)平时要养成快速泛读的习惯。
这里讲的泛读是指广泛阅读大量涉及不同领域的书籍，要求读得快、理解和掌握书中的主要内容就可以了。
要确定一个明确的读书定额，定额要结合自己的实际，切实可行，可多可少。
例如每天读20页，一个学期以18周计算，就可以读21本中等厚度的书(每本书约120页)。
2.计时阅读(timed reading)课余要养成计时阅读的习惯。
计时阅读每次进行5～10分钟即可，不宜太长。
因为计时快速阅读，精力高度集中，时间一长，容易疲劳，精力分散反而乏味。
阅读时先记下“起读时间”(starting time)，阅读完毕，记下“止读时间”(finishing time)，即可计算出本次阅读速度。
随手记下，长期坚持，必定收到明显效果。
3.略读(skimming)略读又称跳读(reading and skipping)或浏览(glancing)，是一种专门的，非常实用的快速阅读技能。
所谓略读，是指以尽可能快的速读阅读，如同从飞机上鸟瞰地面上的明显标志一样，迅速获取文章大意或中心思想。
换句话说，略读是要求读者有选择地进行阅读，可跳过某些细节，以求抓住文章的大概，从而加快阅读速度。
据统计，训练有素的略读者的阅读速度可以达到每分钟3000到4000个词。
阅读时，先把文章粗略地浏览一下，看看文章中是否有自己工作和学习所需要的或自己感兴趣的资料和信息，然后确定这篇文章是否值得细读。
在查找资料时，如果没有充分时间，而又不需要高度理解时，就可以运用略读技巧。
“不需要高度理解”并非指略读时理解水平可以很低，而是说略低于一般阅读速度所取得的理解水平是允许的。
一般阅读的目标是在保持一般阅读速度的条件下，获得尽可能高的理解水平，通常达到70%或80%.略读时，理解水平略低一些是预料之中的事，平均理解率达50%或60%就可以了。
2023最新商务英语(BEC)高级阅读习题
2023最新商务英语(BEC)高级阅读习题2023最新商务英语(BEC)高级阅读习题Read the article below about the changing role of human resources departments.The best person for the jobEmployees can make a business succeed or fail, so the people who choose them have a vital role to play.Employees are a pany's new ideas, its public face and its main asset. Hiring the right people is therefore a significant factor in a pany's success.(0) G If the human resources department makes mistakes with hiring, keeping and dismissing staff, a business can disappear overnight. Many panies now realise that recruiting the best recruiters is the key to success.Sarah Choi, Head of HR at Enco pic, believes that thinking mercially is a key quality in HR. Every decision an HR manager makes needs to be relevant to advancing the business. (8) ...C.....That's no longer the case. HR managers have to think more strategicallythese days. They continually need to think about the impact of their decisions on the bottom line. (9).....F... For exle,a chief executive will expectthe HR department to advise on everything from the headcount to whether to proceed with an acquisition.Why do people go into HR in the first place? Choi has a ready answer. I think most people in the profession are attracted by a long-termgoal.(10)....D......Nothing happens in the pany which isn't affected by or doesn't impact on its employees, so the HR department is a crucial part of any business.Not all operational managers agree. An informal survey of attitudes to HR departments that was carried out last year by a leading business journal received ments such as “What do they actuallycontribute?”(11).....A..... As Choi points out, salaries have never been higher and, in addition, HR managers often receive substantial annual bonuses.Despite the financial rewards, HR managers often feel undervalued, and this is a major reason for many leaving their jobs.(12)...E......However, a lack oftraining and development is a more significant factor. These days, good professional developmentopportunities are considered an essential part of an attractive package,Choi explains.A But rising levels of remuneration demonstratethat the profession's growing importance is widely recognised.B At one time, a professional qualification was required in order to progress to the top of HR.C Other departments and senior executives used to see HR managers as having a purely administrative role.D Since it's one of the few areas where you cansee the whole operation, it can lead to an influential role on the board.E Being seen as someone who just ticks off other people's leave and sick days does not help build a sense of loyalty.F They therefore need to be petent in many aspects of a pany's operations.G On the other hand, recruiting the wrong staffcan lead to disaster.翻译解析这篇文章的标题有些misleading，“The best people for the job”，还以为是招人的标准。
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Topic1 “What are the main tasks of universities:to offer students knowledge and skills essential for their future career, or to provide students with access to knowledge itself? What do you think university education should contain?”
“大学的主要功能是什么：为学生提供职场必备的知识和技术，还是为学生提供获取知识量的途径？你认为大学教育必须包括什么？”
“如果美术馆、音乐厅是教室，那么电影院，当然是更好的教室，对我来讲，那是最愿意去的地方。
”
陈平在她的文章《快乐的教室》中写到：我从小便是一个憎恶教室的孩子，不是因为枯燥的课堂或者无趣的老师，在我看来，课堂里的学问有时候要像风筝一样放出来，在与世界的接触中才能融会贯通。
21世纪的“大学生”似乎成了一个贬义词，三教九流的学校，鱼龙混杂的人群，只要你进过那个所谓的“大学”，出来时裹着一个“红本本”的人都被称作“大学生”。
而今，大学到底具有什么功能，它究竟是给了你获取更多知识的途径，还是仅仅施舍了你一张谋生的技能脸面。
有这样一个笑话：说北京的天空掉下一块砖砸到十个人，有九个得是清华北大，还有一个也是北师的。
虽然有点夸张，却让我们一笑之后一丝无奈，中国的大学教育泛滥到如奔腾的河水汇入角角落落。
首先，何谓教育？《教育学》一书中阐述道：凡是对人的身心产生好的影响的都是教育。
中国大学教育对于我们这些在“金丝笼”中关了十几年的只会死记硬背苦学习的学生来说，是一个颠覆性的学习生活改变。
中国的学生，一如我们，从幼儿园、小学、初中到高中，一直接受的都是应试教育，像是被关在一间屋内金丝雀，只一味的给予我们生存的食物，却忘记了该教会我们捕食的技能，更何况孔子也四处游学，处处是课堂。
在我们张皇失措之时又一把把我们推入越来越多的大学，在囚禁了这么久的自由突然毫无防备和过渡的彻底解放，如何适应生存？大学教育要求的是德、智、体、美全面发展，所以一个人想要拥有过硬的本领和超人的生存技能，只有在短暂的大学生活中真正的去发展历练自己，不要做一个只会算数和写字的“书呆子”。
杜威提出这样的观点“教育即生活，教育即成长”。
所以，在我看来大学不仅是一个讲堂，更是一片在我们真正踏入社会前的“小社会”，它要你学习，它要你成长，它要你学会怎么去捕食，要你在挫折与彷徨中要么凤凰飞天要么一无所用。
大学的生活丰富多彩，但却也乏味颓废，各色各样的社团活动，多种多样的公开选修课，形形色色的人来人往，活动的频繁和泛滥造成了含金量和趣味性的下降，所以我们能只是做好自己，“一只特立独行的猪”，不盲目、不颓废、不跟风，在有限的时间里做无限对自己未来计划有意义的事，如果你早已准备专升本、自考或是更高的发展，那么大学便是你的一个跳板，在三年的时光内更多的学习专业知识，当然，有意义的活动还是要适当参加的，因为那也是一个证明自
己的舞台；如果你只是想拿本毕业证就出去工作，也不能白白游戏三年，更多的技能证书和兼职实践将会是你比别人更出色的资本。
大学是什么没关系，有关系的是你如何走过这稍纵即逝的几年时光，不要因为自己是个专科生就抬不起头，这世界上还有那么多本科生、研究生，甚至博士生混的不也平淡如水，而比尔盖茨放弃了大学教育他不也成就了今天的辉煌嘛！学历是资本，却不能决定成功，成功与否自己把握。
所以，大学教育给了我们什么，看的是你在大学干了什么。
我不肯定中国的大学教育，但它也有自己民族的优秀文化传统，却也是真不喜欢被束缚的教室生活，如果可以选择，我愿意像三毛说的那样把电影院、美术馆、音乐厅当作学习的天堂。
不是一味的崇洋媚外，欧洲的教育有它的过人之处，我们肯定的同时也应该学习借鉴。
“门易进，却难出”的大学，给了学生更多几分的成功，自由的学术，放飞的思想，在自我实践探索中获取成功。
大学教育应当给予学生更多的历练，让我们在生活的挫折中奋进；给予更多学习资源，在浓厚的文化氛围中建立一份完美的人格，成就一生的未来！
大学应当是一个获取知识量的途径，更高质量生活的一个攀爬台阶，不拘泥于眼前既得的悠闲，不颓废于花前月下的爱情，成长于大学，也奋斗于每一段生命的过程中。
混凝土开盘鉴定记
录。