西安威斯汀酒店SWOT分析

Group number Six

Group members

王晓宁 Annie 林倚薇Dorothy 聂硕丘 Nelson

刘婷 Tina Class HCM131

The Westin Xi'an

Abstract

Westin Hotels is an upscale hotel chain owned by Starwood Hotels & Resorts Worldwide. The business philosophy of the hotel is individual renewal and instinctive. Following those core values, it attracts more and more people come to the hotel year by year. In this article, using the SWOT analysis to analyze the four factors of Westin Xi'an, that is the strengths weakness opportunities and threats. Then sum up the hotel management status quo. At the same time, make some strategies by combining the four factors and give reasonable advices.

Keyword：Westin SWOT Strategy

Catalog

Westin hotel brand is introduction (1)

History (1)

Today (1)

SWOT analysis on the Xi'an Westin (3)

What is SWOT analysis (3)

The Strengths (3)

Strategic Location (3)

Big Banquet (3)

Business Hotel (3)

The weakness (3)

Envoys of the hotel design (3)

Internal system (4)

Hotel Staff-turnover (4)

The opportunities (4)

GDP and it growth rate (4)

The threats (5)

More competitions (5)

Four strategies (6)

SO-taking advantage and opportunity (6)

WO-take opportunity and minimum weakness (6)

ST-maintain advantage and avoid threats (7)

SPG membership card (7)

Price favorable (7)

Product mixed (7)

Sales promotion on holiday (8)

Adverting (8)

Online marketing (8)

Public relation and sponsorship marketing (8)

WT-minimum weakness and avoid threats (9)

Conclusion (10)

1 To keep our own advantage. (10)

2 Cooperate with universities, training hotel personnel to solve shortage of workers. . 10

3 Combined with the development of market economy, present the new products to

the market. (10)

4 Cut costs, reduce inflation makes the hotel expenses increased. (11)

Job summary (12)

Westin xi 'an analysis report Westin hotel brand is introduction

History

In 1930, Severt W. Thurston and Frank Dupar of Seattle, Washington met unexpectedly during breakfast at a diner. Both competing hotel owners, the two began in conversation and eventually decided to form a strategic alliance. With 17 properties, of which 16 were in Washington, they joined Peter and Adolph Schmidt and established Western Hotels.

Early management developed each property individually. After more than two decades of rapid growth, prompting a name change in 1954 to Western International Hotels, many of its properties were merged into a single corporate structure in 1958, and the company went public in 1963. In 1970, the chain was acquired by UAL Corporation. For its 50th anniversary in 1980, it changed its name again to Westin Hotels & Resorts.

In 1987, UAL Chairman Richard Ferris announced a plan to make UAL into Allegis, a travel conglomerate based around United Airlines, Hertz Rent a Car, Hilton Hotels, and Westin and linked by Apollo. This strategy failed, however, and Westin was sold in 1988 to Aoki Corporation of Japan. In 1994 Aoki sold it to Starwood Capital, real estate investment firm and parent of Starwood Lodging, and Goldman Sachs, an investment bank. In 1998 Starwood assumed full ownership of the company.

Westin claims to have been the first hotel chain to introduce guest credit cards (in 1946), 24-hour room service (1969), and personal voice mail in each room (1991). Today

Westin markets certain amenities available in its properties to the public under the brand name Heavenly. In 2005, Westin became the first hotel company to gain a national retail store presence

when Nordstrom started carrying

the Heavenly Bed line in more

than 60 stores.

Westin refreshed its partnership

with United Airlines in 2008.

United offers pillows and

blankets from their Heavenly Bed

line on select United premium

service routes between New York