学术英语综合Unit2

7. Academic language and discourse • Acquire some specialized 百度文库ocabulary in
business • Learn how to add an idea • Comprehend stylistic differences between
Unit 2
Business Ethics
Unit Contents
Unit objectives Text A Text B Text C Academic language and discourse Listening Speaking Writing
Unit 2
Business Ethics
Profit maximization is the right stockholders.
goal for a business.
formal and informal English and acquire some formal expressions
Unit 2
Business Ethics
Text A Lead-in
Listen to a talk about smoking and answer the following questions.
resources (articles, books, videos, etc.) to find out a Chinese or foreign company which has kept the right balance between earning profits and taking social responsibility
1. What is the World Health Organization’s formula for saving a billion lives during the 21st century?
2. How many smokers are there in China according to the talk?
2. Reading • Summarize the main ideas of a text and identify
essential supporting points • Understand difficult sentences (e.g. sentences with
abstract meaning or ambiguous reference) • Analyze complex or controversial issues critically (e.g.
• Know how to shape a research paper (cover page and research paper structure)
Unit 2
Business Ethics
Unit Objectives
6. Researching • Independently locate and study a variety of
Unit Objectives
1. Professional Knowledge • Get acquainted with some important business
concepts(e.g. profit maximization, free enterprise, creative capitalism, social responsibility, economic model, socioeconomic model, business ethics , etc.)
Unit 2
Business Ethics
Text A In-depth analysis
1. Contribute as much as possible what you know about the following.
• economic system • free enterprise
Unit 2
Unit 2
Business Ethics
Unit Objectives
3. Listening • Grasp the major points made by the
speaker(s)
4. Speaking • Learn how to interrupt politely
5. Writing
3. Which country is the world’s second-largest market for cigarettes?
Unit 2
Business Ethics
Text A Overview
Summarize the main idea of Text A on the basis of Task 1/Critical Reading and Thinking/Text A.
Adam Smith’s theory vs. modified version of Adam Smith’s theory; pros and cons of social responsibility; economic model vs. socioeconomic model ,etc.)
Business Ethics
Text A In-depth analysis
2. Discuss the features of the two versions of Adam Smith’s theory on the basis of Task 1/Critical reading and thinking/Text A.
The original version
The modified version
The invisible hands guides A firm’s principal goal should be
companies to strive for profits.
to maximize the wealth of its