商务英语写作 3 询盘与回复讲解学习

销售函
10 Invitation and Thank-you 邀Le请tt函er与s 感谢信
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11 Letters of Apology and C道on歉g信ra与tu祝la贺tio信n
12 Notice and Announcemen通t 知与通告
13 Memos and Minutes 备忘录与会议记录
调查问卷
20 Business Agreements 商务协议
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BUSINESS WRITING 商务英语写作
Chapter 3
Sales-related Inquiries and Replies
Communication is a Bridge.
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Sales–related inquires
Letters seeking information fall into two broad categories: general inquiries and sales-related inquires.
In this chapter, we only discuss sales–related inquires which are written in regard to a product or a service purchased/sold or being considered for purchase/sale.
BUSINESS WRITING
商务英语写作
Course Outline
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Text Book
《商务英语写作》
胡英坤 车丽娟 主编 外语教学与研究出版社
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Contents
1 An Overview of Business商W务ri写ti作ng概述 2 Structure and Style of Bus商in务es信s函L的et结ter构s与格式 3 Sales-related Inquiries and询R盘e与pl回ie复s 函 4 Orders and Confirmation L订e单tt与er确s 认函 5 Letters about Shipment 装运函
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The general plan for sales-related inquiries:
1. Begin directly with the objective, indicating a general inquiry about products or service.
2. Include specific requests or questions about the products or services.
14 Preparing resumes
准备简历
15 Letters of Application 申请信
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16 Letters of Recommendatio推n荐信
17 Proposals
意向书
18 Organizing and Preparing报R告eports
19 Questionnaires
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6 Letters About Payment and Settlement of
Accounts
付款与结帐函
Βιβλιοθήκη Baidu
7 Routine Claims and Adjustm日常en投t 诉与理赔
8 Persuasive Claims and Refu说s服als性索赔与拒绝函
9 Sales Letters
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Replies to Sales-related Inquiries
Almost all the business people know that every inquiry they answer ( whether obviously sales-related or not) may carry the seed of future business. Inquirers who are not themselves customers or potential customers may be in a position to influence others to buy. The writer’s first objective, therefore, is to build goodwill. His second objective is to influence the sale, if the inquiry opens up the opportunity for new or additional business. The success of both objectives depends largely on your adherence to these principles:
3. If a number of questions or requests are involved, list them by numbers or bullets, or leave space between them.
4. End with goodwill words adapted to each particular situation.
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Principles for sales-related replies
1) Answer Promptly. 2) Reply Courteously. 3) Respond Completely. 4) Provide Additional Information. 5) Follow up the Answer.
In order to obtain a satisfactory response, the writer of such inquiry should state his/her request specifically and courteously. Because businesses usually benefit from such correspondence, you can write salesrelated inquiries in direct order.