好邻居中英文巧克力调查问卷

好邻居中英文巧克力调查问卷

本问卷由好邻居食品提供Q1. 请问你看到或者听说哪些巧克力的品牌呢?还有吗?还有吗?[将被访者回

答的第一个品牌记录在“第一提及”Q1a(单选)下面，“其它提及”记录在Q1b(复选)下面]

Which chocolate brand have you seen or heard of? Probe (write the first brand name under TOM Q1a (SA); write others under Q1b (MA).

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Q2. 除了你刚才提到的品牌之外，你还看到或听说过卡片上的哪些巧克力品牌呢?还有吗?还有吗?(复选)

Besides the brand name you have mentioned, have you seen or heard of any chocolate brand names on the card? (MA) Probe

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Q3. 请问你过去曾经买过哪些品牌的巧克力呢? (复选)

Which brand of chocolate have you purchased before? (MA)

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Q4. 请问您最常买的是哪个品牌的巧克力?(单选)

Which brand of chocolate do you purchase most often? (SA)

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Q5 请问您在过去6个月中曾经吃过哪些品牌的巧克力呢?(复选)

Which brands of chocolate have you had in last 6 months? (MA) (Sara – in the Chinese translaton, does “had” relate to “ate.” Yes

Recommend to add some time period, like a year, so to read: Which brands of chocolate have you had I the past year?) I think if “6 months”is better?

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Q6 请问您最常吃哪个品牌的巧克力?(单选)

Which brand of chocolate do you have most often? (SA) (Sara – add Mauna Loa, Paton’s [direct competitors to HH] and Guylian [2nd tier competitor to HH])

Q1a Q1b Q2 Q3 Q4 Q5 Q6

第一提及

TOM 其他提及

Others (specify) 提示提及

Aided awareness 买过

Have purchased 最常买

Purchase most often 吃过

Have had 最常吃

Most often have

好邻居好时德芙Dove吉百利Cadbury M&M 奇巧Kit kat 金帝施华费列罗士力架9

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Q7 请问您平均多久购买一次巧克力?(单选)

How often do you purchase chocolate? (SA)

一天一次以上More than once a day 1

一天一次Once a day 2

一星期4-6次4-6 times per week 3

一星期2-3次2-3 times per week 4

一星期一次Once a week 5

两星期一次Once every 2 weeks 6

两星期一次以下Less 7

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Q8 请问您经常在哪购买巧克力呢?(单选)

Where do you often purchase chocolate? (SA)

超市Supermarket 1

仓储式超市Warehouse supermarket 2

杂货店Grocery 3

糖果店Candy shop 4

便利店Convenience shop 5

其他(请注明)Other (please specify) 97

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Q9 请问您购买巧克力通常作为什么用途?

What is the normal use of chocolate?

自己享用Self consuming 1

与同事/朋友分享Share with friends 2

与家人分享Share with family 3

作为礼物送给恋人(一般场合) 4

Gift to lover (normal occasion)

作为礼物送给恋人(特殊场合) 5

Gift to lover (special occasion)

作为礼物送朋友Gift to friends 6

其他(请注明)Other (please specify) 97

Q10 请问您通常会购买什么包装的巧克力(包含太妃糖、巧克力棒等巧克力产品)?

In which package do you usually purchase chocolate(include toffee ，bar)? Also candy bar