商务英语口译第8章
商务英语口译Unit 8 Business Interviews
English-Chinese Interpretation
+ Some of you are entrepreneurs, some investors. Some run companies, foundations and non-profits, while others founded them. But together you epitomize and recognize the immense and vital role that a vibrant private sector has in promoting economic opportunity, and in improving the standards and quality of life for all within each of our communities and nations.
Chinese-English Interpretation
+ 汉英口译译文：
This would not have any effect on my artistic creation. I don’t like to pay attention to “China’s problems”. Indeed, China’s political and economic situation is changing continuously. I would encourage Chinese government to keep developing. Improvements in the political situation may end artists’ status as “underground workers”. Improvements in the economic situation may give artists more opportunities to create and not having to worry about survival.
口译UNIT8第八单元教案五篇范文
口译UNIT8第八单元教案五篇范文第一篇：口译UNIT 8 第八单元教案UNIT 8 第八单元Interpreting Numeration数字口译Unit Objective(单元目标)After reading this unit you should☆ understand the difference between Chinese and English numerations.☆ master the stenography of figures or numbers.☆ master the skill of figure switching.Warm-up(准备)Two students are ordered to sit at the Interpreting Desk or Booth, acting as interpretors of the class.Their performance is evaluated and graded by instructor.Theory of Interpretation VIII(口译理论八)Instructor is to explain the First part, “Reading Prelude” of Unit 8 of the textbook.Students have been asked to read this part before the class.数字口译：一、中英两种语言在数字表达上的差异：数字位数表达的不同数字倍数表达的不同数字单位表达的不同二、数字的记录：缩略语记录法填空记录法分节号记录法三、多位整数的翻译利用小数点数字单位的缩略语四、倍数的翻译五、概数的翻译Explanations:掌握记录方法：采用自己熟悉的分节方式将转折数字记录下来，比如用’表示thousand，’’表示million，b表示billion, t表示trillion,或用“—”表示“000”等等(3,000,000可记录成“3 ——”或者“3，”).原则就是要方便并且不容易混淆。
高口口译U8
高口口译E-C Unit8. Advertising and Promoting广告促销Passage 1By going online, componies can communicate instantly and directly with prospective customers.Promotion on the World Wide Web includes advert ising, sponsorship and and sales promotions like sweepstakes, contests, coupons and rebates. Last year saw the world wide web advertising rev enues top 1,2 Billion Dollars. Effective online marketers dont merely tra nsfer hard-copy ads to the cyberspace. Successful sites blend promotion al and non-promotional information indirectly delivering advertising mess ages. To encourage the visit to the websites and to create and cultivate the customer loyalty, the companies change the informaitons frequently and provide many opportunities for interaction.communicate instantly and directly with prospective customers 直接迅速地和潜在客户交流prospective customers潜在客户点World Wide Web 万维网Sales promotion sweepstake/Contest/Cou pon/Rebate/Discount促销有奖销售／奖券／打折cultivate customers loyalty 培养顾客忠实度provide opportunities for in teraction 提供互动的机会To encourage the visit to sites 提高网站点击率Passage 2Since the main purpose of advertising is to sell goods.the advertiser is n ot always looking out for the best interest of consumers Some advertisin g is deliberately tricky, so that it really is cheating the public, such as a ctors dressed as docters promoting health products. Consumers often bu y on impulse, without planning ahead . They always buy sth they dont n eed, or choose according to the brand name and do not get the best b uy for their money. It costs money to advertise,The consumers pay for t he television programs every time they buy a product they see advertise d.The cost of advertising a product is added to the cost to the consume rs.the main purpose of... ．．．的主要目的是look out for the best interest s of... 为．．．寻求最大利益be deliberately tricky 故意耍花招cheat the public 欺骗大众buy on impulse/do sth on impulse一时冲动．．．withtout planning ahead 没有事现计划choose according to the brand n ame成本根据品牌选择P3Until the late 1940s, when TV began finding its way into american hous holds, companies relied mainly on pront and radio to promote their prod ucts and services. The advent of Television brought about a revolution in products and services.Today, internet is transforming the way of promotion. In any case, the main purpose of advertising is to sell goods.It mea ns advertisers will try to make you want everything, his everyting, wheth er you virtually need it or not.In other words, they try to creat a demand for their products.So dont bur sth if you dont know them before. Let's s ee how advertisers try to reach the teenage consumers.Teenagers are interested in how much an item costs. They are intereste d in whether they are getting solid value for their dollars. They desire to know what service they can expect after buying a product. Advertisers will let them knoww.Probaboly the most effective appeal to the teenagers are the appeal to t heir emotions. Sales of cosmetics on teenagers approaches 1 Billion Do llar each year. Love and fear are important emotions,Dating are very imp ortant for teenagers. So they hacve to smell sweet, have to hide any ski n blemishes and keep their hair looking definitely right. And advertismne nts will show you using a particular hair spray to make the boys and th e girls more attractive to each other.Ads promise to increase the sex appeal by using a certain product are common. Nearly every advertisement can use this appeal. Ads will tell y ou, you will become more attractive ,if you eat, chew, drink, wear or use one of those hundreds of different products. Of course, some ads will warn of bad breath, perspiration stains or body ordor.Advertisers will also appeal to teenagers desire to conform.Young people tend to think of themselves as individuals that do their own things, but its only partly true.Look around your classroom. notice the hair style and the clothing your classmates are wearing . Chances are there are more things you have in common with each other than you care to admit.In addition, advertisers appeal to the desire for health and prestiges, the desire to be in style, for pride, to envy and even jealousy. Teenagers, just like all other consumers, are influenced by a certain bra ndname.Advertisers try to get teenagersused to a brand, because they k now later they will stick to a brand. Therefore, commercials will repeat o ver and over again,then we will know them by heart. Slick advertising sl ogans pop into our minds when we reach for a product. Advertisers alw ays stay with a radio or tv star, so that the teenagers will associate a b rand with a famous person. Since teenagers will spend a lot of time list ening radio, watching TV and browsing internet, this form of advertising i s important. You are probably womdering , at this point, whether advertis ing is good or bad. Actually, it's a little of both, but decide for yourself.begin finding its way into ...开始进入the advent of sth．．．的面世／诞生bring about a revolution / transform sth带来一场革命appeal to sb 吸引某人be partly/largely determined by ...部分由．．．决定the most effective appeal to sb性对．．．最有力的吸引sales of cosmetics on sb approaches...化妆品的消费量达到．．．smell sweet, hide skin blemihses,keep hair looking rightincreas sex appeal 增加性感魅力warn sb of sth bad breath /perspiration stains /body odor避免口臭，汗渍，体臭appeal to the desire to conform desire to conform 满足从众心理从众心理desire for health/prestige desire to be in style渴望健康／名望／紧追时尚stick to a brand坚持用一个品牌repeat over and over again 一再重复slick advertising slogans 简洁有力的广告语pop into minds 文字涌现在脑海中标题广告advertising banner广告传真adfax广告设计advertising design广告效果advertising effectiveness广告邮件advertising mail广告战advertising campaign经纪业务brokerage礼券gift certificate/coupon品牌认同brand recognition提高访问率increase site visits展销promotion selling by display推销费用promotion expenses推销津贴promotion allowances推销渠道promotion channels推销宣传品promotional literature推销政策promotion policy网上促销宣传Internet promotion营销组合marketing mix有销路的市场promising market当地的商业电话号码(黄页) yellow pages电话簿上私人电话部分white pages规定的价格最低标准establish a price floor归口管理centralized management of specialized departments产品与促销的巧妙结合 a subtle mix of products and promotion在有利可图的市场做广告advertise in niche markets有针对性的把有关资料发送给专门顾客target their messages to their speci alized audiences对受众进行衡量与跟踪的技术technologies to enhance audience measurem ent and tracking把网上促销作为媒体宣传方式的补充use the Internet as a supplement to o ther advertising media。
商务口译8(ss)
• Pigs might fly! • [误译 猪也许会飞起来。 误译] 误译 猪也许会飞起来。 • [正译 根本不可能的事！天下 正译] 根本不可能的事！ 正译 事无奇不有。（变体： 。（变体 事无奇不有。（变体：Pigs may fly!和When pigs can 和 fly!） ） • The die is cast! • [误译 骰子已经扔出去了。 误译] 误译 骰子已经扔出去了。 • [正译 已成定局；木已成舟。 正译] 已成定局；木已成舟。 正译 这是恺撒将渡Rubicon河时 （这是恺撒将渡 河时 说的一句话，表示“ 说的一句话，表示“木已成 舟”，或“破 • 釜沉舟”。(名词 是古代的 釜沉舟” 名词 名词die是古代的 用法，意思是“骰子” 用法，意思是“骰子”或“色 现在的“色子” 子”。现在的“色子”用dice， ， 单数、 单数、复 • 数相同。) 数相同。
• 在我今后不到三年里面, 我将恪尽职 守, 奋 力拼搏, 以不辜负人民对我的信任。 • In the less than three years remaining in m y current term , I shall do everything to discharge my duty and devote all I can to my job so that I will not let people down.
• A watched pot never boils. • • [误译 眼睛盯着看的壶永远 误译] 误译 • 不会开。 不会开。 • [正译 心急锅不开。 正译] 正译 心急锅不开。 • Better safe than sorry. • • [误译 安全比遗憾好。 误译] 误译 安全比遗憾好。 • [正译 最好不要去冒险。 正译] 正译 最好不要去冒险。 • • Good wine needs no bush. • • [误译] 好酒不需要做广告。 [误译 好酒不需要做广告。 误译] • [正译 酒好不怕巷子深。 正译] 正译 酒好不怕巷子深。 • • I am all ears. • [误译 我浑身上下都是耳朵。 误译] 误译 我浑身上下都是耳朵。 • • [正译 我在洗耳恭听。 正译] 正译 我在洗耳恭听。 • •
商务英语翻译 Unit 8
• （3）商业套语的应用 • 英、汉两种语言都有很多商务信函方面的套语，翻译时套 用即可。例如： • 英语 汉语 • 招呼语套译 Dear Sirs,/Madam 尊敬的阁下/女士 • 敬辞、谦辞 appreciate/pleasure 惠请/敬复 • 结尾敬语 yours faithfully 顺致敬上
• Dear Sirs, • • We are interested in the various types of LED Panel Lights you displayed at the Guangzhou Trade Fair in April. We are importer of LED Light in Australia and have been in this line for over ten years. We expect to establish mutually beneficial business relations with you with keen interest. • We will appreciate it very much if you will quote us your latest price FOB Shenzhen for 5000PCS LED Panel Lights, Model No. ISL. PLSE.6WBL and send us some samples. If your goods and trade terms prove satisfactory, we will place large order with you. • • We are looking forward to your early reply. • Yours faithfully,
商务现场口译第八单元Unit 8 Enterprise Introduction(企业介绍)
— 7—
— 4—
1．我们公司主要从事电信设备的生产和销售。 2．我们总是把质量放在第一位来考虑。 3．本公司主要从事国内贸易以及进出口业务。 4．所有产品在出厂前都须经过严格检查。 5．就质量而言，没有任何厂家能和我们相比。
— 5—
Ladies and Gentlemen, Good morning!
First of all, on behalf of Huawei, I'd like to extend our warm welcome and heartfelt thanks to all the friends and colleagues present. I'd like to take this opportunity to make a brief introduction of our company.
In addition, Huawei has been investing heavily in the R&D of 3G systems. Currently there are over 3,500 engineers engaged in the R&D of 3G systems in Huawei's global 3G R&D institutes located in Shenzhen, Shanghai and Beijing of China and Sweden, India and the United States.
Established in 1988 and headquartered in Shenzhen, Huawei Technological Co. specializes in the R&D, production and marketing of telecom equipment, Huawei is now a key player in China's telecom market and is becoming an active participant in the global telecom market.
商务英语unit8译文及答案
商务英语unit8译⽂及答案参考译⽂Text A 这个选择适合你吗？吉姆和鲍伯在同⼀天开始为⼤陆企业⼯作，两⼈都是22岁并且毕业于同所⼤学获市场营销学位。
除了这些外两⼈很少有共同之处，吉姆性格内向，羞涩保守，⽽鲍伯性格外向，爱好交际。
数年来，吉姆发觉难以喜欢上这种总是与⼈打交道的⼯作，于是更换了⼯作并且再也没有过这份⼯作的念头。
鲍伯则⼀直呆在那个岗位直到他被提拔为市场部经理。
对于他来说，这种⼯作很有趣且具挑战性。
为什么市场营销的职业对于⼀些⼈来说是好的选择但对于有些⼈却不是呢？你曾经想过要选择什么样的职业吗？什么是职业？职业的概念有很多含义。
流⾏的含义是指⼀个⼈在选择⼯作时可能都会有向更⾼层次发展的想法，⽐如说挣更多的钱，承担更多的职责，获取更⾼的地位、名望和权⼒。
这个定义强调了⼀个⼈的职业在⼈的⼀⽣中占有着重要的作⽤。
怎样选择⼀门职业是⼀个不可轻视的重⼤决定，⽽这个问题也真正令⼈困惑不已。
吉姆就是⼀个很好的例⼦，他和鲍伯背景相同，为何他就不能卖出更多的产品呢？在选择职业时应该考虑⼏个因素，包括你的技能，兴趣，个⼈价值等等，这些对你的职业选择有很⼤的影响。
以下就是经常考虑的⼏个因素：技能确定⼀个⼈具有什么样的技能对于职业选择⾮常重要。
单纯地只是因为喜欢某个职业⽽不喜欢另⼀个职业来择业是远远不够的，⼀个⼈必须具备或能够开发其开展⼯作所需的技能。
是否他或她具备成为科学家，医师或⽣物学家的技能对于选择某个特定的职业发挥着重要的作⽤。
例如，你是善于解决复杂的技术问题，还是善于计划怎样实施某个项⽬抑或在培训他⼈时，你最拿⼿？这给了你⼀个提⽰：在你的职业⽣涯中你想使⽤哪些技能。
因此检查你的技能将有助于你了解哪种⼯作你最擅长，哪种技能你最在⾏。
兴趣⼯作的动机来源于兴趣。
常常你的兴趣会引导你去从事⼀份你喜欢的⼯作。
我们难以想象如果我们的⼯作和我们的兴趣完全不相配，那或许是⼀种痛苦。
⼈们在谋⽣的同时也在创造⽣活。
商务英语口译Unit 8 Signing a contract
packing ,the marking, the time of delivery, the port of
destination and other necessary particulars should be
stipulated as clearly as possible, with close attention to
the variety of risks that are present.
小飞守角制作
Part Three
Unit 8 Signing a contract
•
在商务谈判中，一方的报盘或还盘被另一方接受，
交易即达成，合同成立。合同可由买方或卖方来起草，
分别为销售合同或购买合同。国际贸易中一定要确保双
• W: Right. As to the packing, ten will be packed in one plastic bag and one dozen bags to a carton.
商务英语口译第8章
整技巧，使汉语表达自然，同时形成一系列
排比，显得有力量。
1155
第十五页，共34页。
E-C Interpretation (Passage 2)
alleviate：减轻；
eliminate：消除； intimidate：威胁； extinguish：消灭； equilibrium：均衡；
商务英语口译第8章
第一页，共34页。
第八章 商务访谈 （Interview with Business Elites）
An interview is a highly intelligence-intensive work. It requires interviewers to be equipped with multi-facet
merchandise：推销；
1166
第十六页，共34页。
E-C Interpretation (Passage 2)
...and they've just learned how to do their task that much better because they know what it's like, or they have a
assertive：果断；
feminist：女权英雄；
femininity：女性温柔；
Madam Secretary：国务卿； percolate：渗透（这里指构思新作品）
建议：这里主要是记者提问时的口语表达，可以注 意一下英文和中文表达方式的区别。
1100
第十页，共34页。
Sentences in Focus (C-E)
商务英语8
Unit 8EDWARD GREEN: Phil, thanks for coming.爱德华．格林：菲尔，谢谢你的来访。
EDWARD GREEN: Phil, thanks for coming.爱德华．格林：菲尔，谢谢你的来访。
PHIL WA TSON: I' m sorry I' m late.菲尔．沃森：对不起，我迟到了。
PHIL WA TSON: I' m sorry I' m late.菲尔．沃森：对不起，我迟到了。
EDWARD GREEN: No problem.爱德华．格林：没关系。
EDWARD GREEN: No problem.爱德华．格林：没关系。
PHIL WA TSON: The traffic was very bad.菲尔．沃森：交通太糟糕了。
PHIL WA TSON: The traffic was very bad.菲尔．沃森：交通太糟糕了。
EDWARD GREEN: Y ou have been here before, haven' t you?爱德华．格林：你以前来过，对吧?EDWARD GREEN: Y ou have been here before, haven' t you?爱德华．格林：你以前来过，对吧?PHIL WA TSON: Once. A very short visit to Don Bradley' s office.菲尔．沃森：来过一次。
就用很短的时间参观了一下堂．布拉德利的办公室。
EDWARD GREEN: Perhaps I could show you around after the meeting.爱德华．格林：或许会后我可以带你四处看看。
EDWARD GREEN: Perhaps I could show you around after the meeting.爱德华．格林：或许会后我可以带你四处看看。
商务英语翻译 Unit 8
Task Presentation
• This morning the manager received an email from Anna, Australia S&D Trading Co., Ltd. Because the manager himself knows little English, so he asked you to translate the letter into Chinese.
Discussion
• 1. How many parts are there in a business letter? • 2. What are the language features in business letters? • 3. What methods and techniques do you think can be used when translating business letters?
• Dear Sirs, • • We are interested in the various types of LED Panel Lights you displayed at the Guangzhou Trade Fair in April. We are importer of LED Light in Australia and have been in this line for over ten years. We expect to establish mutually beneficial business relations with you with keen interest. • We will appreciate it very much if you will quote us your latest price FOB Shenzhen for 5000PCS LED Panel Lights, Model No. ISL. PLSE.6WBL and send us some samples. If your goods and trade terms prove satisfactory, we will place large order with you. • • We are looking forward to your early reply. • Yours faithfully,
初级商务英语Unit8
Unit 8Information handingChecking and confirming1．ListeningWhen telephoning, it is very important to get certain facts right, for example, the name, address, and telephone number. Listen to the following telephone call twice. The first time, listen to it from the point of view of the caller and complete his notes below. The second time, listen to it from the point of view of the person who answered and complete his notes.First listening: Caller’s notesSecond listening: Called person’s notesListening TaskA: Priority Investments. Can I help you?B: Yes, this is George Biederbeke. Could I speak to someone in your corporate finance department?A: Just a moment, I’ll put you through.C: Daniels speaking.B: My name is George Biederbeke fr om the Austin Corporation. I’d like to make an appointment to see your corporate Finance Manager.C: Yes. Could you tell me what exactly you want to talk about?B: Well, we’re approaching a number of investment companies with a view to placing business with them.C: I’m sorry, I didn’t quite catch that.B: I said that we are interested in your investment services.C: I see, and you would like to meet our Corporate Finance Manager?B: That’s right.C: When would be convenient for you?B: Friday 28 June would suit me-in the afternoon.C: Just a moment, I’ll check with Mr. Foster-our Corporate Finance Manager.B: I’m sorry, I didn’t catch his name.C: Foster.B: Right.C: Just a moment, let me check…Yes, that’ll be fine, about 2 p.m. Could I have y our name again?B: Biederbeke.C: Could you spell that please?B: B, I, E, D, E, R, B, E, K, E.C: Right. I’ve got that. We’d like to send you a copy of our current prospectus. If you give me your address…B: Of course. It’s the Austin Corporation, 514 Seaview…C: 514 Seanew.B: No, tit’s Sea-view.C: Right, I’ve got that.B: 2952 Seattle.C: 2952 Seattle. Right, let me just repeat that. Mr. Bideerbeke, Austin Corporation, 514 Seaview, 2952 Seattle.B: Right.C: And your telephone number, Mr. Biederbeke?B: It’s (0452) 67791C: (0452) 67791. Right. We’ll get the prospectus in the post to you today.B: Good. Let me just confirm the appointment. Friday 28 June at 2 o’clock.C: Fine, we look forward to seeing you then.B: Goodbye.C: Goodbye.2. PresentationIn the telephone conversation the speakers followed a number of steps when handling and exchanging information, in particular.# clarifying information# asking for repetition# asking for spelling# showing understanding# correcting information# confirming information# acknowledgingNow look at the language used to handle information.2.1 Clarifying informationCould you tell me exactly what…?2.2 asking for repetitionCould I have your name again, please?Could you repeat that?I’m sorry, I didn’t catch that.2.3 asking for spellingCould you spell that, please?2.4 showing understandingI see.I’ve got that.Right.2.5 correcting informationNo, not seanew. Seaviesw.That’ not right, it’s…..2.6 confirming informationLet me just repeat that,…2.7 acknowledgingThat’s right.Notes:1. Saying and repeating telephone numbers:Look at the number: 081-455 2354.The number consists of three groups.0 is pronounced ‘oh’ or zero;455 is verbalized as four double five or four five five;the numbers should be grouped, e.g. 081 pause 455 pause 2354.2. Spelling names:A useful way to remember the pronunciation of some letters is to group them by vowel sound:请详见附图3. Controlled practiceA. Complete these dialogues.1.A: My name’s Pinkerton.B: __________________?A: Yes, it’s P, I, N, K, E, R, T, O, N.2.A: The address is 24 Tunnyside Lane.B:_____________________________?A: Yes, of course. 24 Tunnyside Lane.3. A: My phone number is 0432 5686B: 0432 5688?A: ____________ 5686.B: ____________ 0432 5686.A: _____________________.4. A: I’d like an appointment with Mr. Dunn.B: _______________________________ you would like to discuss?A: Yes, I’d like to talk about extending my credi t.5.A: We would like to visit your factory with a view to buying it.B: ________________________. When would you like to come?6.A: The figure is 3.56m.B: ____________. And what was the other figure?7.A: So, an appointment at two would suit you. ____________ again please?B: Yes, certainly. It’s Macintosh.A: ________________________?B: Yes, M, A, C, I, N, T, O, S, H.B. Listen to the tape. You will hear some telephone numbers. As you listen, write the number down. After each number, there will be a pause for you to repeat the number. 1. _______________ 2. ____________________ 3. __________________.4. _______________5. ____________________6. __________________.C. Listen to the tape. You will hear some names and then a request to spell them. There is a pause on the tape for you to spell them and then you will hear the correct spelling. The names are:1. Peterson2. Hardy3. Glynis4. Matthews5. Rifkind6. Thatcher7. Samuel8. MarjorieNow listen to the tape again. This time, cover up the names above and write them down when you hear them spelt.1. _______________2. ____________________3. __________________.4. _______________5. ____________________6. __________________.7. _______________ 8. ____________________课文注释及词汇讲解* priority 重点，优先eg. priority projects重点项目* make an appointment 安排一次约会eg. I’d like to make an appointment to see your Corporate Finance Manager.我想约见一下你们公司的财务经理。
商务英语综合教程第三册Unit 8 International Business_OK
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Unit 8 International Business (7)
2.Ghosh says boards of successful companies often seek out the founders and CEOs of failed compa nies because they value experience over a clean slate. After all, Henry Ford and Steve Jobs experie nced multiple failures before achieving success.
(3) Your love will not be willing to listen to your criticism.
• 爱情方面，你的伴侣不会乐意听你的批评。
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Unit 8 International Business (6)
• 我们所有人都知道工作的重要性，不仅仅是为了一份薪水， 也为了心灵的平静，这份平静是随着你能供养自己的家庭 而来。
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Unit 8 International Business (11)
the more... the more 越……更 (1)The more you learn, the more you know, The more you know, th
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Unit 8 International Business (2)
Warm-up Activities
I. Pair work Do you want to start your own business?
商务英语口译Role play
第8组Role-play(T1 is the translator of Li, T2 is the translator of Smith.)Li:早上好，欢迎来到我们的公司。
T1: Good morning, welcome to our company.Li: 根据我们的计划安排，今天要参观我们的工厂。
T1: According to our schedual, we’ ll visit our factory today.Smith: That’ s wonderful. This is the place I have always wanted to visit.T2:您好，这正是我想参观的地方。
Li: 我们到了，这是我们的车间，我们从流水线开始吧。
T1: We arrive. This is our workshop. Let’s begin with the assembly line.Smith: OK, it is larger than I expected.T2: 好的，这比我们期望的更大。
Li: 我们公司的大多数设备都是从国外进口的，流水线和机械设备都是从德国进口的。
T1: Most of our devices are imported. The assembly line and mechanical devices are imported from German.Smith: Good, I also want to know how you ensure the quality control.T2: 您好，我也想知道贵公司是怎样保证质量监控的。
Li: 在服装生产的每一步，我们都有严格的质量监控。
我们会用人工检查的办法来保证每一件产品都没有任何问题。
T1: There are strict quality monitoring in every step of garment production. We will ensure the quality of each product by the way of man-checked.Smith: Seeing is believing. I think we will have a good mutual cooperation.T2:眼见为实，我相信我们的合作一定非常愉快。
中职教育-国际商务英语口语口译课件：Unit 8 Production and Dealing with Orders.ppt
Samuel: We’ll order some next time, I think. At first, we should make a market research in our home country so as to obtain the information of demand.
styles. Bernard: You almost convinced me to make another purchase with you.
However, I want to see some samples beforehand. Lu: No problem. I will send you a catalog with some sample cuttings. Bernard: Thank you.
and western styles with legendary figures. Bernard: Sounds good! Do you have wall carpets? Lu: Sure we do. We have different colors, which will go with different home
Lu: Hello, Mr. Bernard? This is Lu Ping. Bernard: Hi, Mr. Lu, How are you? Lu: I’m good, thank you. How is your business goingestablished market here. Our carpets and rugs
还有在产品的生产过程中,要经常到车间了解生产的情况,把好产品的 质量关,因为客户注重的是结果,也就是产品的质量,而作为外贸及工厂, 不仅要注重结果,更要注重过程,没有对产品的生产各环节认真细致地 进行检查,就很难生产出符合客户要求的产品质量。
unit 8英语口译
• 7. 只有当我们这样做了，我们才会在观念 上处于领先地位。 • 8. 我们必须率先把电子商务与化工和塑料 产品的生产及销售牢牢地结合起来。
• 7. Only then will we make the leap in perception. • 8. And we must make the leap to firmly engrain e-business into the production and sale of chemicals and plastics.
• 4. 正如历史上其他各技术领域一样，电子 商务所能产生的巨大影响须等到该领域的 技术被普通百姓所接受的时候才会充分显 示出来。
• 4. Like virtually every other field of technology in history, the full force of its impact will not be felt until the technology is used by ordinary people.
• 1. By posing the question, “what’s new and what’s next in implementing business solutions,” the conference organizers are, in some way, suggesting that we are at a crossroads.
• 5.每一代技术的出现都是如此，例如从印刷 出版业到传真、到无线电广播、到电视， 再到因特网。 • 6. 如何通过电子商务把我们的同事、雇员、 供应商、客户以及其他每一位与我们有业 务往来的人合理地联系在一起，这是我们 要做的事情。
• 5. That’s true with each generation of technology from the printing press to the telegraph, to radio, to television and to the Internet. • 6. It’s up to us to make e-business both relevant and sensible to our colleagues, our employees, suppliers, customers and everyone else we do business with.
商务英语Unit 8(2014)
Questions to check the understanding: 1. In which stage we can apply the technique of target costing? And what is the function of target costing? 2. How to define the target cost? 3. In which areas does Olympic Optical apply value engineering in order to reduce cost ? 4. What is the function of product-specific kaizen costing? How to reduce the cost ?
product costing
Target costing目标成本法 Feed-forward mechanism 前馈机制 Product functionality 产品功能 Profit margin FOB price / CIF price Value engineering价值工程/工程经济 学 7. Labor-intensive 劳动密集 1. 2. 3. 4. 5. 6.
Questions to check the understanding: 1.What are the three benefits to integrated cost management? 2.How can target costing reinforce product-specific kaizen costing? 3.How can target costing reinforce general kaizen costing?
商务英语口译Unit 8 Signing a contract
the variety of risks that are present.
小飞守角制作
Part Three
Unit 8 Signing a contract
•
在商务谈判中，一方的报盘或还盘被另一方接受，
交易即达成，合同成立。合同可由买方或卖方来起草，
分别为销售合同或购买合同。国际贸易中一定要确保双
方对协商的内容有一致的理解。所以，在进行谈判时，
双方应该对他们即将约定的条款有一个深入了解，这一
点是极其重要的。
•
在确定合同的时候，商品的数量和规格、价格、付
款条件、包装样式、包装标志、发货时间、目的港及其
他必要的细节都应尽可能清楚地进行规定，并密切注意
存在的各种风险。
小飞守角制作
Part Three
小飞守角制作
Part Three
Unit 8 Signing a contract
• Background Knowledge
•
In the course of business negotiation, an offer with
engagement or counter-offer is accepted, the transaction is
• 2. Skill aim: Students will be able to make their conversations according to the given situations.
小飞守角制作
Part Three
Unit 8 Signing a contract
• Core Skills • Students should know: • As importers, • How to check the terms of contract. • How to make some changes when necessary. • How to sign the contract agreed upon. • As exporters, • How to confirm the details before drafting a contract. • How to consult the changes raised by the importers. • How to make out the contract agreed upon.
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特立独行：outlier； 评估标准：ranking criterion； 普通员工：entry-level employees； “学生大使”项目：Ambassador Program；
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Sight Interpretation （1）
slack off：偷懒； obsolete：淘汰； micro-processor:微处理器； day-to-day execution：日常执行；
稿费，稿酬；
back alley news：
小道消息；
accredited journalist：特派记者；
assignment：
采写任务；
affair：
桃色新闻，绯闻；
beat：
采写范围，抢先报道
advance：
预发消息，预写消息；
attribution：
消息出处，消息来源；
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第八章 商务访谈
Chapter 8 Interview with Business Elites
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第八章 商务访谈 （Interview with Business Elites）
An interview is a highly intelligenceintensive work.
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C-E Interpretation (Passage 2)
指标：category； 良师益友：mentor； 中欧国际工商学院：CEIBS； 挑战和机遇：opportunities and challenges； 身居高位：be in the positions of
responsibility;
...and they've just learned how to do their task that much
better because they know what it's like, or they have a
pretty good idea what it's like to fall.
goal与后面部分拆开，前面单独译成“你要知道 2000
种达到目标的方法”，后面句子增词“但是”后译 成“
这是谈判官的一个重要作用；
建议：这里主要是针对长句子进行拆分翻译成若干
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E-C Interpretation (Passage 1)
and if you guess wrong, and it's the wrong idea,
...but it's actually a rule often ignored, because you have
to be very particular. 将particular转换成名词“细节”； 增加名词“问题”，增词不增义；
建议：此句译文可使用增词技巧和词性转换技巧
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Vocabulary Development （2）
caption：
图片说明；
big news：
头条新闻；
timeliness：
时效性；
full position：
醒目位置；
bureau/copy chief：总编辑；
刊登： 采访，报道： 专栏，栏目： 特约编辑：
carry； cover； column；
的；
抄捷径：cut through；
就业率：employment rate；
淡季返利：off-season rebate；
六年免费维修：six years of free maintenance；
社会意识更强：a stronger sense of social
2020c/4o/20nsciousness
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C-E Interpretation (Passage 2)
我们要开始让他们更多地参与到学校的建设中来 ，我们的EMBA和MBA毕业生数量与素质以及足以能 够在学校的发展中发挥更大的作用了。
拆句、意译和词性转换：第一个分句译为It is
time to start...;“让他们更多的参与到学校 的建设中
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Sentences in Focus (C-E)
盛名：celebrity; 忧虑：apprehension； 行为榜样：role model； 展望未来:look forward；
建议：注意这里面的翻译很多都没有采取直翻的方 式，而是根据内容适当的增减。
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C-E Interpretation (Passage 1)
在2004年，格力取得了很好的年销售业绩，我们 就从利润中拿出了7000万给零售商，实行年终返 利。
汉英句式转换：“很好的”译为...were good； “年销售业绩”译文中译为主语，调到前面。
建议：注意汉英句式的差别，汉语通常单句表达 较多。
建议：“安于现状”比“如果你不改变”更加符合 汉语
使用习惯，而且四字格更加简练。
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E-C Interpretation (Passage 2)
One of the biggest contributions that you've made to
make the public aware of what's inside a computer is
E-C Interpretation (Passage 1)
...knowing the two thousand waysof getting to the goal
is an important role for the negotiator.
可将knowing the two thousand ways of getting to the
the wrong tone, the wrong suggestion, then in fact the negotiations cease.
判断错误、想法错误、语气错误、建议错误
建议：在翻译时，可运用词性转换和词序调 整技巧，使汉语表达自然，同时形成一系列 排比，显得有力量。
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It requires interviewers to be equipped with multi-facet
qualities.
The time for an interview is usually set beforehand.
An inerpreter needs to have good chice of words,
建议：注意与计算机相关的词汇以及企业推销自己 的常用语
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Sight Interpretation （2）
中央电视台：CCTV； 经济落后： backward； 杰出人物： prominent figure； 探索频道： Discovery Channel； 《看东方》：look at the Orient；
Text Interpreting (Passage 1)
mesh：配合； arduous：艰难； dynamic：动力； deadlock：僵局； time-consuming：漫长的； tell sb. xyz:和某人说某事；
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E-C Interpretation (Passage 1)
3
Vocabulary Work
tip：建议； yield:产量，收益； split personalities:人格分裂； spiraling downward:走下坡路； tight-rope-walkers：走钢丝的人；
箴言：motto；
职业发展：career advancement；
“良师益友”项目：Mentoring Program；
来”译为“pulling them closer to the school，更加形
象。
建议：采用拆句、意译和词性转换技巧使措辞更 为具体、灵活。
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Vocabulary Development （1）
article：
记事；
anecdote：
趣闻轶事；
remuneration：
；
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Sentences in Focus (E-C)
assertive：果断； feminist：女权英雄； femininity：女性温柔； Madam Secretary：国务卿； percolate：渗透（这里指构思新作品）
建议：这里主要是记者提问时的口语表达，可以注 意一下英文和中文表达方式的区别。
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C-E Interpretation (Passage 2)
从软件方面来说，学生团体更加活跃，具有更强 的社会意识。
词性转换：可将“社会意识”译为形容词“more socially aware”
建议：有时将汉语中的词性转换一个词性翻译成 英语会使句子看上去更加顺畅。
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意译：胸有成竹
建议：有时候在不改变句子本意的情况下，意译比 直译效果更好。
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E-C Interpretation (Passage 2)
I don't wanna eliminate fear of what's gonna happen if
you don't move.
反译：安于现状
在排名上的攀升：shot up in the rankings；