电子商务的一百条规则

电子商务的一百条规则 SANY GROUP system office room 【SANYUA16H-

The 100 Rules of Business on the Net

sensitive to customers with older systems.? Offer a text-only option for viewing your site on the splash page.

that your customers are paying to be online.? Provide fast and easy access to your information and content.? Don’t abuse their time.

material logically from the customer’s point of view.? Ideally, the splash page will be main page on a site.? Be sure to include clear directions for navigating the site on the main page.

in mind that the main page of a site serves a variety of functions.? It is a map, a front door, and a marketing message all in one.

the splash page to set the tone and personality of the site, but do so selectively.? The tone of the Web site should correlate with the personality of the company.

appropriate, include a time and date stamp.? It helps to keep the site current.

Last Modified dates and traffic counters only if you want your customers to know when you last modified your site or how many visitors you have had.

suing icons, particularly those embedded in a graphic design, make sure that they are easy to see and that their function is obvious.? Test the design on ten to twenty users to make sure your customers will understand.

text versions of all icon links.

offending new users to the Net by using heavily-laced jargon or by adopting a “hipper-than-thou” attitude.

not use bells and whistles just because you can.? As bandwidth increases, this issue will become less relevant.? Until then, heavy use of graphics, video, and audio programs is time-consuming for the user.

compatibility information, such as, “This page is best viewed by Netscape and above.”

sure to include links to the software necessary for a full appreciation of your site.? If you say your site uses RealAudio, then make sure it links to a download for RealAudio.

useless pages that serve no purpose.? If a page doesn’t show or tell the user something, or provide a service, then your site doesn’t need it.

an e-mail address link where appropriate.

a “Return Home” link on every page.

the three-click rule and organize sites logically.?? The three-click rule states that users will not stay onsite if it takes more than three clicks to access the information they need.

a FAQ page and an “About the Company” profile on your site.? Links to this information should be clearly marked on the main page.

sure the profile contains all relevant information about the company including snail mail address, telephone and fax numbers, and the appropriate contact with title.