运营总监面试题目参考答案

Questionnaire for Growth Hacker Candidate

1.What methods do you mainly use for aggressive growth?

General three methods:

（1）Website optimization：Online and offline activities，Resource interchange and so on. （2）SEM marketing:google\Baidu Bidding\sougo Bidding\360 Bidding\;Search Engine Optimization

（3）New Media Marketing:forum，weibo，weixin)

2.What kind of tools do you use to measure results? What tools do you use as expert? （1）、Number of activities，feedback list and so on

（2）、UV、PV、Webmaster Tools、PR、registrations and so on

（3）、the number of fans，Active number

Use chinaz as expert.

3.Tell us about couple of experiments/ tests you ran by yourself.

Resource interchange: Friendship link,add PR that greater than 4 can increase traffic.

Through a number of attractive ways to increase the number of fans,like fun game, promotional Gifts.

4.Have you worked with startup projects before? Tell us about growth you achieved for these

startups from zero ground. What budget did you have for that?

Yes, In an industry show, print photos in the phone sent by weixin.

Use 10 thousand activity funds to add 500 fans.

5.What do you think about market scale for LaowaiCareer?

So far, more than 13000 foreigners have been approved to settle in China, which is the permanent residence.

6.What tools/metrics do you use to scale the market for specific product?

Bases ⅡModel

Combined with the number of laowai, laowai's needs, age distribution, corporate job requirements, etc.

7.If you are the Head of Growth of Laowai Career, what KPI you’ll set for your self at first 3

months on board?

•搜索引擎收录页面数量,

•重点关键词排名，

•访问量(来访量、来访IP、点击率、停留时间、来访区域、子站比例)

•搜索来源

•在线人数

•注册会员数量(会员构成比例)

•会员增长率

•有效会员数量

•每天登录人数

•每天发布信息数量

•来电询问数量

8.What budget do you need to achieve KPI above?

About 5-10 ten thousand yuan.

9.What are the key metrics to evaluate the success of growth strategy for Laowai Career

platform, in your opinion?

User source is important.

The matching degree of the demand of the foreigner and the employing unit

10.What kind of growth we can expect in 1, 3 or 6 month with you on board? With what

budget?

Do not understand the company's current situation.T arget development needs to conduct market research

11.Do you need a team to work with you (for example, developers, designers, copywriters)?

Yes,need one promotions specialist of online marketing and one copywriters.

12.How do you want to work with us? (join as a employee, or business partner) what is your

expectation? Can you come to China, or work remotely?

Yes，employee or business partner is can both.

13.Do you have some questions for me?

What does the job pay?

How many people can help me with my work?

How many users are now?

What is your profit model now?

14.What’s the next step?

the next step is how to change the user traffic,like Chargeing for advertising,or from employing unit and laowai.