经典海南万宁神州半岛规划

经济
Economics
生态
Environments
城市规划
Urban
景观设计
Landscape Design
主要议题
Key Issues
客戶目標
Client Objectives
• 促进神州半岛成为一个新兴的国际度假区和现代化生活方式的旅游目 的地。 Promote Shenzhou Peninsula as a new international resort and lifestyle destination.
00-01
-30%
01-02
Domestic
02-03 03-04 International
04-05
旅游目的
Purpose of Visit
• 海南地区游客主要为观光游客和度假游客。 Sightseeing and vacation are the two main reasons for visiting Hainan
国际旅游增长
International Growth Opportunities
• 游客增长最多的地区为香港（5.3万人次）和韩国（4.5万人次）。 The largest increases where from Hong Kong (53,000) and Korea (45,000)
• 通过增加市场运作和航班飞行，海南旅游市场的外国游客数量将大幅上升。 Hainan could significantly increase the number of international tourists by increasing marketing efforts and flight availability.
海南旅游市场
Hainan Tourism Market
• 预计2005年旅游人数将达到590万人次，比2004年增长7.9%。
Estimated tourist arrivals in 2005 is 5.9 million, an increase of 7.9% from 2004
• 国外游客仅占游客总数的4%，然而自2003年以来，国外游客数量不断上涨。
பைடு நூலகம்
Hainan Total Tourists, 2000-2005
6.0 5.0 4.0 3.0 2.0 1.0 0.0
2000
2001
2002
2003
2004
2005
Domestic International
Hainan Tourist Growth, 2000-2005
60%
45%
30%
15%
0% -15%
• 通过创新的城市规划和生态保育措施，建 立可持续发展策略 Create a sustainable development through innovative urban planning and ecological preservation
旅遊市場評估
Tourism Market Assessment
神州半岛：修生养静的世外桃园
Shenzhou Peninsula – The Lifestyle Retreat Community
“ 以颐养生活与休闲康体为特色 ; 强化自然优质的生态居住环境 ”
“ Promote Wellness and Health as Identity ; Enhance the Natural Resources and Environment ”
我们的愿景
Our Vision
我們的愿景
Our Vision
开创中国滨海生活风尚 营造世代养生康体聚点
China’s Seaside Lifestyle Community Wellness and Recreation for generations
項目定位
Project Positioning
• 旅游团是海南旅游业的主要旅游市场，88%的旅游团为国内游客。 Tour group travel is an important market in Hainan, accounting for 88% of mainland domestic tourists.
Percent
100% 80% 60% 40% 20% 0%
• 吸引全球和国内投资 Attract global and national investment interest
• Generate significant profit from higher real estate and land prices
• 发展一日游游客成为长期的度假游客和投资商。 Convert day trip tourists to long term resort guests and investors
• International tourists account for only 4% of visitors however there has been increasing growth in international visitors since 2003.
Visits (Million) % Growth
Domestic Tourist Travel Type, 2004
旅行? Tour Group
其他（? 友，? 自旅游) Other
• 13%的支出用于住宿方面，餐饮、娱乐和景区门票约花费276元人民币。
旅游花费
Tourism Spend
The survey shows accommodation accounts for only 13% of tourists spending. A further 276 RMB is spent on F&B, entertainment, tickets and shopping.
International Visitors, Jan-Jun 2004-05
50,000 40,000 30,000 20,000 10,000
0
Jan-Jun 04 Jan-Jun 05
Visitsors
Germany Thailand U.S Singapore Malaysia Russia Japan Taiwan Korea Hong Kong