咖啡知识

The three waves in coffee history
One cup coffee
• In 1986, Nestle has launched “Nespresso”, a pod like capsule with coffee powder inside, could be used to brew for one cup of coffee. • After more than ten years marketing promotion, this product finally succeeded, and bring huge benefits.
• Pay more attention on coffee origin. • Prefer light roast not deep roast. • Go for low pollution coffee produce process. • Follicular coffee become main trend. • Coffee bean send to baking factory from origin directly. • Scientific interpretation of coffee aesthetics.
• North America: Mexico, Guatemala, Puerto Rico, Dominican Republic, Haiti
The three waves in coffee history
British love tea, American love coffee
• “If you want to defeat an American, keep him away from coffee.” • When did American people begin to drink coffee? • Why not drink tea?
The history of Coffee
Coffee in Arabian Peninsula
• At the beginning of the 15th century, coffee had been exported to the Arabian Peninsula, by the middle of 16th century, Cafe has been widespread in the Middle East.
Coffee Knowledge Training
History and development
The history of Coffee
The origin of coffee
• The most widely spread story about the origin of the coffee is that a shepherd named Kaldi is the first one who find coffee while he is gazing on the grassland of Ethiopia in the Sixth century.
Nespresso K-Cup Tassimo
Senseo
Espresso point
Lavazza blue
The three waves in coffee history
The three waves in coffee history
The third wave, “Coffee ethetics”
Cafe Procope, Paris, open in 1686
The history of Coffee
Coffee go to the world
• At first, coffee bean trade was monopolized by Arab trader, coffee trees only grow in the Arab world. But in 1616, a Dutch businessman successfully smuggled young coffee plant from Yemen to Amsterdan. Since then, start the time for coffee tree growing all ove the world.
Distribution of coffee growing
Global coffee distribution map
• Arabica Only: • Africa: Kenya, Ethiopia, Zambia • South America: Cuba, Colombia, Ecuador, Bolivia, Venezuela
The three waves in coffee history
The Boston tea party
The three waves in coffee history
The first wave, “Coffee commercial”
• The most significant feature for the first wave of coffee culture is the rise of “instant coffee”. • “Instant coffee” become popular during and after World War II, people all over the world start to drink coffee. • Coffee market begin to globalized.
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The first cafe was born in Constantinople in 1475
The history of Coffee
Coffee in Europe
• In the late 16th century, through the cargo ship came from the port of Mocha in Yemen, coffee arrived in Europe and became more and more popular in the next 100 years, at least among those who can afford coffee.
Distribution of coffee growing
Arabica & Robusta
• Today, the world has more than 10 million hectares of coffee growing area, each year for the world to provide about 140 million bags (60 kilograms per bag) of coffee beans. • Nearly 99% of these yields are made up of two major coffee variaties: Arabica and Robusta.
The three waves in coffee history
The second wave, “Coffee quality”
• In 1966, Dutchman “Alfred peet” opened a coffee shop “Peet's Coffee” in Berkeley, Califonia, sale fresh roasted coffee bean. • 5 years later, he sponsored 3 of his freinds opened a coffee shop in Seattle, which now as known as the “Starbucks”. • Coffee shops like “Peet's coffee” and “Starbucks” played a very important role in the second wave, they proved coffee could have better quality, improve the market for better coffee bean quality and brewing skills needs. • The scond wave make coffee become a lifestyle.