portfolio (1)

FLUX ELECTRIC MOTORBIKE S e n i o r C a p s t o n e2014,D A A P w o r k s D i r e c t o r’s C h o i c e W i n n e r

50454035302520

A v e r a g e M o t o r c y c l i s t A g e

Year

49-years-old by 2008.

U.S. Motorcyclist Age Over Time

$11,326

So where is the opportunity for motorcycles to appeal to a young generation once again?

Honda and the Invention of the Fun and Practical Motorcycle

1960s 1960s

Honda creates the Cub C50

Harley Davidson and other bikes were focusing on power and performance, gangs and hooligans were very much apart of the motorcycle image. Ironically, Harley also spoke to the American police force for their size and power.

In 1959 Honda created America’s first bike

marketed on the fun and benefits of being small.

Unanticipated by the motorcycle industry...It worked.

The Every American Bike

Practical, affordable, and young fun, that was the Honda philosophy. Their successful marketing campaign and well designed, affordable vehicles are what allowed Honda to take the American and world motorcycle market by storm.

In 1959, Honda became the world’s largest motorcycle manufacturer.

Scooterette

Full size, 2-3” wheels Automatic ~45mph

~$1200

Rider

20 - 35 years old Urban Lifestyle

Low/Middle Income

Social/Fashionable

Flax Fiber Biocomposites

Comparable to Carbon-Fiber in strength/weight Vibration Dampening superior to Carbon Waste is recyclable up to 20 times Relatively Inexpensive

Flax requires no irrigation, fertilization, or pesticides

Current Uses

Car Interiors, Furniture, Guitars, Kayaks, Bicycles

Material & Brand Opportunities

FLUX

MOTORBIKE

Swatch Brand

A contraction for “second watch ,” Swatch watches were designed as casual, fun, and relatively disposable accessories.

Swatch Identity

Low - Cost Unique Materials Stylish Geometric Forms

Youthful Exposed Functionality Provocative Friendly, Fun Design

Ideation Sketching

FLUX

MOTORBIKE

FLUX MOTORBIKE Midterm Review

E

L E C T R I C M O T O R B I K E

by

Flux Electric Motorbike MIRANDA STEINHAUSER

MOTOCROSS BOOT U n d e r A r m o u r I n c,B a l t i m o r e M D

How can Under Armour Footwear enter the sport of motocross and use its technology to enhance the abilities and safety of the athlete?

Left Foot

Shifting Gear

Balance

Jumping

Cornering

Landing

Right Foot

Rear-Wheel Braking

Balance

Jumping

Cornering

Landing

Safety

Foot injuries are the most

common rider injury due to

their proximity to the ground.

Proper Foot

Placement

SHIFTING

JUMPING

CORNERING

RIDING

LANDING

BRAKING