典型教学案例简介案例一

ppt slides created by Prof. Tim Richardson
An intro to Marketing
Slide 3
• Canada has a very high amount of imports and exports per capita therefore a lot of our business/marketing has to involve international aspects • Therefore a “Global-Marketing Approach” is indeed a very appropriate sub-title for the text
From Basic Marketing, Shapiro, 9th Cdn Ed. ppt slides created by Prof. Tim Richardson
An intro to Marketing
Slide 5
So, if we want to keep things good We have to have a good understanding of marketing, here locally, and globally
From Basic Marketing, Shapiro, 9th Cdn Ed. ppt slides created by Prof. Tim Richardson
An intro to Marketing
Slide 9
Introduction
• “Marketing is concerned with anticipating customer demand and directing the flow of goods from producers to consumers” • Marketing has to do with matching producer’s outputs to consumer’s activities (wants, needs)
An intro to Marketing
Slide 1
Marketing is for Everybody
THE PURPOSE OF THE COURSE & THE PURPOSE OF THE TEXT • TO SHOW THAT MARKETING IS ESSENTIAL • PROVIDE AN UNDERSTANDING OF THE BASIC MARKETING CONCEPTS
Page 4
From Basic Marketing, Shapiro, 9th Cdn Ed.
ppt slides created by Prof. Tim Richardson
An intro to Marketing
Slide 7
What is Marketing ?
We use the word Marketing to describe such things as • analyzing the needs of the people • trying to guess what types of products they want • estimate how much they will buy • predict when they will want to buy Page 5 • determine where they go to buy the stuff
From Basic Marketing, Shapiro, 9th Cdn Ed. ppt slides created by Prof. Tim Richardson
An intro to Marketing
Slide 2
From Basic Marketing, Shapiro, 9th Cdn Ed.
From Basic Marketing, Shapiro, 9th Cdn Ed. ppt slides created by Prof. Tim Richardson
An intro to Marketing
Slide 4
The Good Life
• We have a very high standard of living in Canada, according to the United Nations, we have the #1 most desirable place to live • “Canada’s ability to retain its high standard of living depends on our skills at competing efficiently on a global and local scale”
From Basic Marketing, Shapiro, 9th Cdn Ed. ppt slides created by Prof. Tim Richardson
An intro to Marketing
wk.baidu.com
Slide 8
What is Marketing ?
…. And, • figure out the best price to sell it at - and can you still make a profit selling it at that price • decide on promotional things to create awareness about the product • look at the competition to see what they are doing with pricing, features etc.
From Basic Marketing, Shapiro, 9th Cdn Ed.
ppt slides created by Prof. Tim Richardson
An intro to Marketing
Slide 6
What is Marketing ?
Selling ? Advertising ?