Chapter 1 Overview of Electronic Commerce(电子商务英文版)

Business-to-employee (B2E):
Online training Online banking
Prentice Hall, 2004 10
Qantas Airways (cont.)
The Results
Qantas expects to see an estimated $85 million AU in cost reductions per year by 2003 Qantas expects to increase annual revenues by $700 million AU from nontravel sales Outlasted one competitor
Prentice Hall, 2004 5
Qantas Airways A New Way to Compete
The Problem
Increased fuel costs placed pressure on the airline industry Qantas faced two major competitors and higher fees at Sydney Airport Air traffic dwindled after September 11th Qantas needed to replace aircraft in order to stay competitive Australian economy slowed down
Electronic Commerce: Managerial Perspective
Prentice Hall, 2003
1
Textbook
Electronic Commerce 2004: A Managerial Perspective, 3/e Efraim Turban David King Jae Lee Dennis Viehland
Prentice Hall, 2004 2
Chapter 1
Overview of Electronic Commerce
ຫໍສະໝຸດ Baidu
Prentice Hall, 2003
3
Learning Objectives
Define electronic commerce (EC) and describe its various categories Describe and discuss the content and framework of EC Describe the major types of EC transactions Describe some EC business models Discuss the benefits of EC to organizations, consumers, and society
Full spectrum travel services Products and services to business partners
Travel agencies who can use this marketplace to sell directly to consumers
Prentice Hall, 2004 9
Prentice Hall, 2004 7
Qantas Airways (cont.)
Business-to-business (B2B)
E-marketplace member
Joined Airnew Co.— links major airlines with suppliers
Fuel
Fuel services
Light maintenance services
Catering
Joined Corporcure.com.au with 13 other large Australian corporations Electronically purchase general goods and services
Office supplies
Light bulbs
Maintenance services
Prentice Hall, 2004 8
Qantas Airways (cont.)
Formed Pan-Pacific exchange
E-marketplace Business-to-business-to-consumer (B2B2C) Provides
Prentice Hall, 2004 4
Learning Objectives (cont.)
Describe the limitations of EC Describe the role of the digital revolution in EC and the economic impact of EC Discuss the contribution of EC in helping organizations respond to environmental pressures Discuss some major managerial issues regarding EC
Prentice Hall, 2004 6
Qantas Airways (cont.)
The Solution
Bought fuel contracts for future dates (traditional response) Took major steps to implement e-commerce (EC) involving buying, selling, and exchanging goods, services, information, and payments electronically
Qantas Airways (cont.)
Business-to-customer (B2C):
Online booking
E-mails to frequent-flyer members
Mileage bonuses and opportunities to win $10,000 AU
Wireless communications