商务英语-BEC高级阅读真题4

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BEC高级阅读真题（4）

BEC高级阅读真题(4)PART FIVEQuestions 31 - 40· Read the article below about meetings.· For each question 31 - 40 write one word in CAPITAL LETTERS on your Answer Sheet.How to make more of meetingsYou should know what ends you want to achieve in a meeting before it starts and prepare for it (0)……reading any papers circulated beforehand, and carefully thinking about (31)…… you want to say. This may sound rather boring, but solid preparation is the key to successful meetings: A great (32)……of time and energy can be wasted through simple lack of planning.The most important issues are not always given the most time in the general running of meetings. People are often unwilling (33)…… discuss important budgetary matters because they do not fully understand them, but (34)…… becomes an expert when it comes to discussing the colour of the new curtains, or what type of coffee to buy The discussion of (35)…… trivial matters as these, therefore, should be saved until the end of the meeting.During the meeting it is essential to stick to the agenda so (36)……to avoid the common problem of repetition. At the same time you (37)…… to be sensitive to other people s ideas and feelings, and never lose your temper. Be prepared to accept (38)…… implement a suggestion that is contrary to (39)…… own ideas if it is an improvement on them; such honesty and flexibility are signs of good leadership and earn respect.Finally, remember that when a decision is made it isimportant to act (40)…… it and to honour all the commitments you have made in the meeting.PART SIXQuestions 41 - 50· In most lines of the following text, there is one unnecessary word. It is either grammatically incorrect or does not fit in with the sense of the text.· For each numbered line 41 - 50, find the unnecessary word and then write the word in CAPITAL LETTERS on your Answer Sheet. Some lines are correct. If a line is correct, write CORRECT on your Answer Sheet. The exercise begins with two examples (0) and (00).Customer care0 Apart from ensuring that an efficient electricity supply for our00 customers, NatElectric provides an invaluable service in other areas41 as well. While our Customer Helpline (charged at local rates) is the42 first point of contact with when you want to make an enquiry and43 we receive a huge number of calls from customers - on44 average, there are 50 000 calls a one week. Available 24 hours45 a day, seven days a week, 365 days a year, our Helpline on advisors46 aim at to answer 95 per cent of all calls within 15 seconds. There47 are more than 200 advisors, working in around the clock to48 provide for this service, backed by a further 80 support staff49 who do handle any necessary paperwork. Although our target50 is to reply to letters within 10 working days, NatElectric regularly responds withinthree to four days, and we are especially proud of the standards achieved by our customer relations team.。

商务英语BEC高级阅读训练题及答案

商务英语BEC高级阅读训练题及答案第一部分：阅读理解阅读理解一问题 1：根据文中的信息，请回答以下问题：（a）公司使用云计算可以带来哪些好处？（b）解决云计算安全问题的方法是什么？（c）在购买云计算服务之前，公司需要考虑哪些因素？答案：（a）公司使用云计算可以带来以下好处： - 提高效率和灵活性 - 节约成本 - 随时随地访问数据（b）解决云计算安全问题的方法包括以下几点： - 加强网络和数据安全 - 使用强密码和加密技术 - 定期备份数据（c）在购买云计算服务之前，公司需要考虑以下因素： - 服务提供商的信誉和安全记录 - 数据隐私保护政策 - 数据传输和存储的地理位置 - 协议和合同条款阅读理解二问题 2：根据文中的信息，请回答以下问题：（a）为什么企业需要进行风险评估？（b）企业进行风险评估的步骤是什么？（c）列举三个企业在风险评估中可能面临的挑战。

答案：（a）企业需要进行风险评估是因为它可以帮助企业识别和评估潜在风险，从而采取相应的措施进行风险管理和风险控制。

（b）企业进行风险评估的步骤包括： - 确定潜在风险和其可能导致的影响 - 评估风险的概率和严重程度 - 制定风险管理计划和控制措施 - 监测和追踪风险的发展和影响（c）企业在风险评估中可能面临以下挑战： - 获取准确和完整的信息 - 评估风险的不确定性和主观性 - 管理多个风险因素 - 制定可行的风险管理策略第二部分：答案解析阅读理解一问题 1：（a）公司使用云计算可以带来哪些好处？答案解析：公司使用云计算可以带来以下好处： - 提高效率和灵活性：云计算可以提供快速且灵活的计算和存储资源，企业可以根据需求随时调整资源的规模，并且可以减少时间和成本。

- 节约成本：云计算可以代替企业自己建设和维护服务器和硬件设备，从而节约成本。

- 随时随地访问数据：云计算可以让企业员工随时随地通过互联网访问和共享数据，提高工作效率和协作能力。

（b）解决云计算安全问题的方法是什么？答案解析：解决云计算安全问题的方法包括以下几点： - 加强网络和数据安全：企业可以采取防火墙、入侵检测和数据加密等措施加强网络和数据的安全性。

剑桥商务英语考试BEC高级阅读通关试题

剑桥商务英语考试BEC高级阅读通关试题剑桥商务英语考试BEC高级阅读通关试题原文阅读：欧洲央行宣布无限期维持宽松政策The European Central Bank declared that it would maintain an easy moary policy stance “as long as needed” while the eurozone battles record unemployment and shrinking economic activity.“Our moa ry policy will remain acmodative as long as needed,” Mario Draghi, ECB president, said during his monthly press conference.The Federal Reserve has said interest rates will remain near zero until US unemployment falls to at least 6.5 per cent. While Mr Draghi described high unemployment as a “tragedy”, the ECB has no mandate to target joblessness.Mr Draghi has consistently struck a gently upbeat tone on the eurozone’s prospects, despite being careful to say repeatedly that the risks to the outlook “remain on the downside”.“The recovery pathis by and large unchanged,” he said. “Later in 2023 economic activity should gradually recover, supported by a strengthening of global demand.”However, the bank’s own staff projections paint a gloomy picture. The quarterly forecasts for growth were revised down again. They now predict acontraction of 0.5 per cent this year, from a fall of 0.3 per cent previously. More alarmingly for a central bank whose sole policy target is price stability, the ECB is now forecasting inflation to slow to 1.6 per cent this year and 1.3 per cent next year, short ofits “close to, but below” 2 per cent medium-term target.“The get-out-of-jail card for the ECB with these forecasts has been to suggest that they are merely an input for their discussions, so they can go on to ignore them,” Ken Wattret, economist at BNP Paribas, said. “But it is stretching credibility for a central bank with onemandate to ignore its own currentinflation projections.”学习指南：1.Word of the dayacmodative：willing to adjust to differences in order to obtain agreement 适应的ex: “Highly acmodative moary policies are fast being a threat to price stability,” it concluded.例句：报告的结论是：“各国非常宽松的货币政策正在迅速地威胁到价格的稳定性。

商务英语(BEC)高级阅读真题及答案

PART ONEQuestions 1 - 8· Look at the sentences below and at five passages taken from a book about famous management thinkers on the opposite page.· Which passage does each sentence refer to?· For each sentence 1 - 8, mark one letter A1 B, C, D or E on your Answer Sheet.· You will need to use some of these letters more than once.Example:He has developed his own company to promote his work.0 A B C D E1 Others in his field think very highly of him.2 His ideas have spread beyond the business world.3 He felt that people should be able to enjoy their work.4 His ideas are more complex than they seem.5 He did a variety of interesting things before writing his books.6 His most successful book was written with a colleague.7 He is particularly skilled at forecasting important developments.8 Contact with the military was an early influence on his thinking.A John AdairAdair is the pioneering British thinker in the theory of leadership. He was the first person in the UK to hold a professorship in Business Leadership and has published a series of influential books on the subject.Despite his quiet appearance, Adair has had a colourful life, serving in a Bedouin regiment and working on an Arctic fishing boat! His initial interest in leadership came from his army experience and he used to lecture at the highly prestigious academy where British army offices are trained. He now works as an international consultant.B Edward de BonoDe Bono is unusual among major gurus for two reasons: firstly, he was born not in one of the great industrial nations but on the tiny island of Malta. Secondly, his ideas have reached a wider audience than just managers, so that his books have become essential rending in many different disciplines.Most of de Bono s work has been concerned with the way human beings can train themselves to think more creatively. This apparently simple idea has resulted in37 books and a highly successful career as a lecturer and consultant.C Peter DruckerProbably no other single thinker has done as much as Drucker to establish management as a serious area of study. Certainly, his fellow management thinkers consider him one of the founding fathers of the discipline, and his books and articles are quoted more than those of any other management writer.His first book was published as far back as 1939, yet he is still writing and teaching. His greatest distinction has been his ability to predict coming trendsin business and economics. As a result, his ideas are treated with the greatest respect and interest.D Frederick HerzbergAlthough relatively few contemporary management students will have read his books, Herzberg s name is instantly recognisable to anyone who has studied industrial organisations. This is because the American psychologist was responsible for introducing the concept of motivation into management thinking.As a young man, Herzberg became deeply interested in mental illness and the human need for mental and emotional satisfaction. This led him to criticise the approach of many companies to job design, and to argue for the need for job enrichment to stimulate employees efforts.E Tom PetersThe American s reputation was created in the I 980s by the spectacular success of one book, In Search of Excellence, co-written with Robert Waterman. The two were working together as management consultants and no-one expected their first (and only) book to end up selling 5 million copies worldwide!Although his ideas have been criticised, Peters popularity as a speaker and writer has continued to grow. So much so that Peters has created his own business to market books, videos and consultancy based on his work.PART TWOQuestions 9 - 14· Read this t ext from an article about health clubs.· Choose the best sentence from the opposite page to fill in each of the gaps.· For each gap 9 - 14, mark one letter A - H on your Answer Sheet.· Do not use any letter more than once.· There is an exam ple at the beginning (0).Travel stress brings boom to health clubsA rapid growth in business travel has provided a lucrative spin-off for British health clubs as companies try to prevent hard-working executives from suffering travel-related stress.Health clubs are fully booked throughout the coming months all around the country and many are planning to expand their facilities.0 H According to Gillie Turner, group marketing manager for the Champneys group of health clubs, during the last recession executives lost many of their extra benefits as companies cut back. . 9 She says that large companies also seem to have decided that it is no good sending someone to a country like Spain as a reward for doing a good job, because they will simply eat too much and flop onto a beach. . 10Champneys, the company acknowledged as the market leader in this field, is now planning to introduce a special "Profiting from Stress" course, which will run over three days. . 11 Jonathon Stapleton, general managerof Champneys, says that modern corporate life being what it is, most business travellers find that they are having to do the work which - even a year ago - was done by two. 12To meet this new demand, other health clubs are also thinking of introducing similar schemes. Clare Brandish, the sales and marketing director of another health club, has noticed a marked change in the clientele at her club. . 13Businesses of all kinds are anxious to reduce absenteeism. . 14 Much of the problem is caused by long periods away from home, irregular hours, business entertaining and jet lag.According to the Guild of Business Travel Agents, sales of business-class airline tickets have risen by 12% in the past year, hotel bookings have gone up by 36% and car hire has risen by 24%. Dave Reynolds, the GBTA chief executive, says that the trouble is that the same number of people are being asked to travel more often. He comments that it is nowonder they need to take a break in a health club.A It has been calculated that about 40 million working days are lost each year in Britain because of stress, ten times as many as are lost 10 industrial disputes.B This has involved a considerable rise in the number of business bookings, whereas previously most clients came as private individuals.C Now they are being restored, as industry realises that the health of its executives is vital.D But who will benefit most from these developments?E Because of the pressures this imposes, many companies have now decided that it is worthwhile paying for their senior executives to take a proper break and get advice on how to combat stress.F Executives taking part in it will be given massages and health treatments, workouts and a range of talks on how to deal with stress, especially when travelling.G So what s the reason for this now trend?PART THREEQuestions 15 - 20· Read the following article on recruiting and managing staff and the questions on the opposite page.· Each question has four suggested an swers or ways of finishing the sentence, A, B, C and D.· Mark one letter A, B, C or D on your Answer Sheet, for the answer you choose.As a manager in the service industry sector, I've looked at hundredsof CVs in my time. They are not necessarily the bland documents some bosses might think they are! They are full of little pointers towards individuals personalities and suitability for the job. The first thing I always look at is an applicant s employment record. I check for continuity and stability. If somebody has a long list of previous jobs, all of varying length, alarm bells start ringing. Rather than an irregular route from job to job, what I hope to see is stable career progression. What does their career path look like - is it all steps forward, or are there a lot of sideways moves? And I am always pleased to find a family person with children, because in my experience they tend to be responsible and reliable.I never rely on CVs alone. We get applicants to fill in one of our own application forms. We ask why they've applied, what their aspirations and personal goals are, and also about their interests and hobbies and any clubs they belong to. That gives you a useful insight into their personality and lifestyle. The application form also enables us to test how much people have actually been progressing in their careers, because we ask for details of the salaries they have received for each job.It s always worth looking at CVs and designing application forms with great care. Taking on employees might be rewarding, but it is also a big investment for any business. Mistakes in choosing staff can cost companies dear, so it makes sense to spend time ensuring you get the right person.In the service sector, one of the aims of companies is to maintain and improve customer service, and this is achieved partly through low staff turnover. You need to take on people who understand that, and will want to stay. That s why, when you've taken staff on, the next thing is getting the best out of them.My management style comes from the days when I took over my first business, an ailing road haulage firm which I was certain I could turn into a profitable company. The first thing is to treat others as you d like to be treated yourself. As soon as I took over the business, I talked to everybody individually, and looked for ways to make sure their particular skills benefited the company.I didn't have much experience then of managing people, but above all I always tried to be fair and honest with everyone. As a result, I think the staff knew that and accepted my decisions, even if they didn't agree with them all. Also, bosses must be able to communicate. You also need to create team spirit, and build on the strength of the team. I explained my plans for the company to all the staff, and let them all know what I needed from them. The lorry drivers responded brilliantly, and were thekey to turning the business round. They understood that we had to develop a professional reputation, and from then on the days of poor quality deliveries were over.Lastly, I am a great believer in profit-sharing. It takes a team to make a company work, so profits should be shared by all. Job satisfaction is important, but it doesn't pay the rent. Shared profit and bonuses help to strengthen team spirit by giving everyone a common goal that they work towards together.15 What fact does the writer hope to learn from applicants CVs?A that they have experience of many different jobsB that their careers have developed steadilyC the opinion their employers had of themD whether they are married or single16 The writer says the application form is useful because itA reveals something of the applicant s character.B gives information about the applicant s family.C explains what skills the applicant has for the job.D shows how much the applicant wants to earn.17 According to the writer, why are CVs and application forms so important?A Interviewing people is an expensive process.B They indicate whether applicants really want the job.C They indicate whether applicants are efficient or not.D Employing the wrong people can be disastrous.18 One reason why the writer was successful in her first business was thatA she was used to dealing with people.B she was open with the staff.C the business was already doing well when she started.D the staff agreed with all her decisions.19 The writer believes profit-sharing is a good idea becauseA it encourages a competitive spirit.B everyone earns the same salary.C everyone shares the same aim.D it creates job satisfaction.20 Which would make the best title for this text?A Profit-sharing as motivationB How I turned a business roundC People - the key to business successD The importance of a well-presented CVPART FOURQuestions 21 - 30· Read the article below about a method of learning languages for business people.· Choose the best word from the opposite page to fill each gap.· For each question 21 - 30 mark one letter A, B, C or D on your Answer Sheet.· There is an example at the beginning (0).Language learning for the busy executiveIf you've ever been told by your boss to improve your knowledge of a foreign language you'll know that ……(0)…… doesn't come quickly. It generally takes years to learn another language well andconstant ……(21)…… to maintain the high standards required for frequent business use. Whether you study in a class, with audiocassettes, computers or on your ……(22)…… sooner or ……(23)…… every language course finishes and you must decide what to do next if you need a foreign language for your career.Business Audio Magazines is a new product designed to help you continue language study in a way that fits easily into your busy schedule. Each audiocassette ……(24)…… of an hour-long programme packed with business news, features and interviews in the language of your choice. These cassettes won t teach you how to order meals or ask for directions. It is ……(25)…… that you can do that already. Instead, by giving you an opportunity to hear the language as it s really spoken, they help you to ……(26)…… your vocabulary and improve your ability to use real language relating to, for example, that all-important marketing trip.The great advantage of using audio magazines is that they ……(27)…… you to perfect your language skills in ways that suit your lifestyle. For example, you can select a topic and listen in your car or hotel when away on busines s. No other business course is as ……(28)…… And the unique radio-magazine format is as instructive as it is entertaining. In addition to the audiocassette, this package includes a transcript with a business glossary and a study ……(29)…… The components are s tructured so that intermediate and advanced students may use them separately or together ……(30)…… on their ability.Example: A B C D20 A gain B result C success D outcome21 A exercise B performance C practice D operation22 A self B individual C personal D own23 A after B then C later D quicker24 A consists B includes C contains D involves25 A insisted B acquired C asserted D assumed26 A prolong B extend C spread D lift27 A allow B let C support D offer28 A adjustable B flexible C convertible D variable29 A addition B supplement C extra D manuscript30 A according B depending C relating D basingQuestions 31 - 40· Read the article below about meetings.· For each question 31 - 40 write one word in CAPITAL LETTERS on your Answer Sheet.How to make more of meetingsYou should know what ends you want to achieve in a meeting before it starts and prepare for it (0)……reading any papers circulated beforehand, and carefully thinking about (31)…… you want to s ay. This may sound rather boring, but solid preparation is the key to successful meetings: A great (32)……of time and energy can be wasted through simple lack of planning.The most important issues are not always given the most time in the general runnin g of meetings. People are often unwilling (33)…… discuss important budgetary matters because they do not fully understand them, but (34)…… becomes an expert when it comes to discussing the colour of the new curtains, or what type of coffee to buy The discu ssion of (35)…… trivial matters as these, therefore, should be saved until the end of the meeting.During the meeting it is essential to stick to the agenda so (36)……to avoid the common problem of repetition. At the same time you (37)…… to be sensitive to other people s ideas and feelings, and never lose your temper. Be prepared to accept (38)…… implement a suggestion that is contrary to (39)…… own ideas if it is an improvement on them; such honesty and flexibility are signs of good leadership and earn respect.Finally, remember that when a decision is made it is important to act (40)…… it and to honour all the commitments you have made in the meeting.PART SIXQuestions 41 - 50· In most lines of the following text, there is one unnecessary word. It is either grammatically incorrect or does not fit in with the sense of the text.· For each numbered line 41 - 50, find the unnecessary word and then write the word in CAPITAL LETTERS on your Answer Sheet. Some lines are correct. If a line is correct, write CORRECT on your Answer Sheet. The exercise begins with two examples (0) and (00).Customer care0 Apart from ensuring that an efficient electricity supply for our00 customers, NatElectric provides an invaluable service in other areas41 as well. While our Customer Helpline (charged at local rates) is the42 first point of contact with when you want to make an enquiry and43 we receive a huge number of calls from customers - on44 average, there are 50 000 calls a one week. Available 24 hours45 a day, seven days a week, 365 days a year, our Helpline on advisors46 aim at to answer 95 per cent of all calls within 15 seconds. There47 are more than 200 advisors, working in around the clock to48 provide for this service, backed by a further 80 support staff49 who do handle any necessary paperwork. Although our target50 is to reply to letters within 10 working days, NatElectric regularly responds withinthree to four days, and we are especially proud of the standards achieved by ourcustomer relations team.BEC Higher AnswersReading1C 2B 3D 4B 5A 6E 7C 8A 9D 10B 11G 12F 13C 14A 15B 16A 17D 18B 19C 20C 21C 22D 23C 24A 25D 26B 27A 28B 29B 30B 31what 32deal 33to 34everyone 35such 36as 37ought 38and 39your 40upon 41while 42with 43correct 44one 45 on 46at 47in 48for 49do 50correctListening。

《BEC高级真题集》Text 4

Text 4Reading 1 hourPART ONEQuestions 1 – 8●Look at the sentences below and at the five managers‟comments on leadership on theopposite page●Which new item (A, B, C ,D or E) dose each statement 1 – 8 refer to ?●For each statement ! – 8 , make one letter(A, B, C ,D or E) on your Answer Sheet .●You will need to use some of these letters more than once .1Successful leadership involves making sure that employees accept new ideas.2 A good leader can bring success to a company in difficulties3Leaders should be assessed on the basis of their achievements4The personalities of good leaders are generally different from those of other managers5Patience is a valuable quality in a successful leader6Leaders consider potential changes in what their company does for others7Good leaders will encourage their staff if their organization is in difficulties8Leaders need to adapt their behaviour to suit different circumstances9AMaurizio VernaLong-term, visionary business leaders must be prepared to invest to get what they want for their company. They know when and how to apply pressure and to take risks, when they need to display a more hands-off approach. I have a pretty clear view of my ideal business leader, and of course that‟s where I …m trying to head: he or she should start up and grow a cash-rich, multi-interest international organization of tremendous strength and depth.BSue TuckerThe pace of technological change, and the rate at which businesses are changing , requires leaders to have a particular aptitude for technology and an understanding of the internet. A lot ofpeople are aware of the opportunities here ,but awareness alone isn‟t enough: in a true leader this needs to be coupled with clever marketing, product design and technological innovation, and keeping abreast of everything going on in the company. In fact the acid test , I think , is being able to use all of these skills to turn around a failing company.CCarol GodfreyEffective leaders stand out from the herd. They‟re often idiosyncratic, even eccentric.They have the confidence to be themselves, and not to adopt the language and attributes of the run-of-the-mill professional managers and accountants. What‟s crucial is having the charisma or whatever it is that gives their staff confidence in them, so they can keep everyone on board when they want to make innovations. So often these don‟t get off the ground because of lack of leadership, because after all, our response to change is significantly affected by how it‟s introduced.DBrian MatthewsLeadership is about making things happen and being judged by results. Good ideas that go nowhere are a waste of time. Anticipate needs-those of customers for instance-and initiate action to meet those needs before the people concerned have even recognized they‟ve got them. That way you‟ll always be ahead of the game, whatever line you‟re in. For instance, top stockbrokers will learn all about you and your business and keep themselves completely up to date with your field in order to advise you. If they‟re really good they …ll recognize trends even before you do .E Ana CostaOutstanding leaders understand both tactics and strategy, and are prepared to play a very long game to achieve their objectives. They understand that in negotiations they need the “ win-win”concept, because losers risk losing their dignity, which is no good for your long-term business relationship with them. Leaders must stay optimistic, whatever the odds, and keep up morale of their company, even when the going‟s tough. It‟s important to be very much hands-on, too. A good leader will champion ideas that keep the company in the forefront.PART TWOQuestions9– 14●Read the text taken from an article about the development of international managers●Choose the best sentence from the opposite page to fill each of the gaps .●For each gap 9– 14, mark one letter (A-H) on your Answer Sheet .●Do not use any letter more than once .●There is an example at the beginning .(0)Search for the ― worldly –wise‖ company executivesThe quest for international managers is underway in virtually every industrialized economy , the search has been made urgent by the globalization of world markets and the growth in crossborder mergers and acquisitions. (0) Many firms report being so stretched that they simply do not have enough of the high-quality people they require to lead their their global expansion.Other companies are having difficulties releasing experienced people from existing operations in order to lead new international ventures. There are indications that a shorftage ofinternationally skilled people may be an important constraint on firms‟ international ambitions. (9) However, identifying the need for international managers is easier than developing them.So what makes an international manager? Paul Evans, a professor at INSEAD, the European business school, does not believe that any particular nationality produces a more international manager. Neither does he believe that it‟s a matter of having the ability to cope with a lifestyle that involves working in Madrid one day, London the next and Berlin the day after. (10) Rather, he believes that the secret of being a good international manger is being comfortable with managing diversity.Ford of Europe, which has encouraged the development of international managers for more than 20 years, says that its managers are globally-minded before they become global operators.(11) a car that you buy in the UK, for example, is going to be the same car that sells in Germany, Finland and Portugal, so the people who are involved in the car‟s development have to be aware of the market requirements in all those different countries.Generally, it seems that the only effective way to develop international skills and perspectives is through direct international experience. (12) Such experiences open people‟s minds to the fact that things are done differently lese where and encourages them to think in a wilder context..Formulating effective strategies for developing a company‟s management resource is a demanding exercise, with conflicting issues to be solved (13) Another dilemma is whether to use local managers or expatriates.The recruitment and development of effective international managers requires considerable financial resources and can be hard to justify at budget meetings. (14) however , without them, companies will continue to find their expansion plans frustrated by a lack of internationally effective managers.A from the moment they join the company, employees are faced with having to think internationallyB This can be through involvement in international task forces or through living and working abroad.C Should , for example, only an elite few receive international experience in preparation for top jobs or should it be offered to a wider group?D these problems mean that developing managers who think and operate globally is absolutely vital for companies operating in foreign markets.E Language training , overseas visits and in-house management courses are all expensive to implement.F Jet-setting between international operations merely creates a business equivalent of the over-packaged touristG Companies are now emphasizing the human skills involved in managing other peopleH These trends are pushing companies‟ existing management resources to the limitPART THREEQuestions 15 - 20Read the following extract from a book on management and the questions on the opposite page .For each question 15– 20,mark one letter (A, B, C or D ) on your Answer Sheet for the answer you chooseIn the last few years, managers throughout industry have seen more changes than many ofthem could have expected to see in their entire working lives having to communicate information which often leads to feelings of insecurity has become a key activity. From being regarded as relatively unimportant in many companies , management employee communication has become a central corporate need.Concordia International provides a good example of a company that has adjusted well to the changing needs for communication . since 1995 , Concordia has been turned inside-out and upside-down, to ensure that it is a marketing –led, customer-responsive business, one that looks outwards at customers and competitors, rather than inwards at its own processes and the way things were done in the past. In the last eight years, Concordia has reduced its workforce by more than 80.000 people - or 35% -on a voluntary basis, with further downsizing anticipated.From being an engineering company, Concordia is now remaking itself as a service company. The role of employee communication in such a context is to build people‟s self-confidence, to persuade them that, although it is inevitable that the changes will go ahead, they also bring with them new opportunities for employees. However, this is not an easy task. People tend to be skeptical of these claims and to feel that they are losing touch with the company they have worked for over many years. This is understandable, since many of the old certainties are being swept away , including the core activities of the company they work for. Above all , they have had to face up to the fact that they no longer have a job for life.Research indicates that people respond to this predicament in a variety of ways. The bulk of employees fall into two main categories in terms of their response to the new situation: on the one hand there are the “ pragmatists” and on the other “ the highly anxious” the former see their job as a means to an end and have a relatively short-term perspective, with strong loyalty to their local term , rather than the company as a whole . the second category, usually the majority, may respond to threatened changes with a feeling of having been let down, and even feel anger at the company for what they see as changing the terms of their employment.` The employee communication process needs to be capable of accurately directing its messages at a variety of employee groups and departments within the workforce . this is why middle managers and line managers are so key to communication. They are the people who know about the full rage of concerns among the workforce. The problem in the past was that this crucial area was often the responsibility of a separate, relatively isolated unit. Concordia puts responsibility for communication firmly on line managers. All their research points to the same conclusion: people prefer to get their information face-to-face from their line managers. That is the key relationship and where arguments and hearts and minds –are lost.The general rule in company communication is to tell employees as much as you can as soon as you can. If you can‟t provide details, then at least put the news in context and commit yourself to providing greater detail when it becomes available another rule of company communication is that there must be a fit between what the company is telling its employees and what it is telling its shareholders.15: in the last eight years, Concordia hasA made over 80.000 employees reduncdantB completed a period of downsizingC reduced its workforce of 80.000 by 35%D given 35% of departing employees voluntary redundancy16 from Concordia’s point of view, the role of communication is toA win employee support before going ahead with the changesB change the company‟s core activities.C emphasise the positive aspects of the changesD explain the need for the changes17 what does research show about most employees’ response to change?A they expect it to have a bad effect on the companyB they feel completely powerlessC they become less loyalD they fell they have been treated unfairly18 Concordia’s communication process mainly relies onA printed communicationB departmental headsC personal communicationD a separate, specialized unit19 According to the writer, what is the guiding ;principle about giving information within an organization?A Never make promises about future developmentsB Give people an overall view at the earliest possible stageC always include plenty of hard informationD Hold back until all the details can be provided20 which of the following would be the most suitable title for the article?A employee attitudes to company communicationB making company communication more effectiveC Researching company commmucationD Making employees feel less powerlessPART FOURQuestions 21 -30●Read the article from the Chairman‟s statement in a pharmaceutical company‟s annual report ●Choose the correct word to fill each gap from (A, B, C or D) on the opposite page .●For each question 21-30,mark one letter (A, B, C or D) on your Answer Sheet .●There is an example at the beginning , (0)Charman’s Statement⏹Two year ago we undertook to increase our sales and to at least (10) our earnings.We published this (21) in order to demonstrate our resolve to lead the businesssuccessfully through the demanding period following the expiry of patents whichhad given us the exclusive right to develop two of our major products.⏹I am very please to (22) that we achieved what we set (23) to do. We have achievedincreased of 4% and 6% in sales and earnings (24) this comes despite considerablelosses (25) the expiry of the patents. It is testimony to the depth and vitality of ourportfolio of medicines that we have been able to survive the largest single patentexpiry our industry has known.⏹Looking further ahead, I firmly believe that this company can continue to deliverstrong , sustainable growth, enabling us to stay at the (28) of the research-basedpharmaceutical industry.⏹The power and pace of technological and scientific development, combined witheconomic and social pressures, are (29) huge changes in our industry, the successfulcompanies of the future will be those that anticipate and (30) to this change,integrate new technologies effectively, and are closest to their customers. I have fullconfidence in our ability to remain a major player in our industry.⏹21 A warranty B obligation C commitment D contract⏹22 A inform B specify C notify D report⏹23 A in B out c aside D up⏹24A respectively B serially C consecutively D sequentially⏹25 A pursuing B resulting C following D depending⏹26 A contribution B donation C investment D subsidy⏹27 A numbers B figures C sums D points⏹28 A foreground B forefront C lead D advance⏹29 A forcing B impelling C urging D thrusting⏹30 A meet B suit C correspond D respondPART FIVEQuestions 31-40●Read the article below about getting a pay rise.●For each question 31-40, write one word in CAPITAL LETTERS on your Answer Sheet .●There is an example at the beginning, (0) .⏹There is a commonly held view that the only way to get (0) decent pay increase is to move on: to go out into the job market and find someone (31) is prepared to pay you a figure more in line (32) the talents you can offer. Whilst changing employers from time (33) time is something we probably all need to do to advance our careers in the directions we want them to take, it is nevertheless an activity that carries quite definite risks. Irrespective of (34) well we research prospective employers, a new jib is still largely a step into the unknown . It may turn (35) to be a good move or it could prove to be a complete disaster : most of us (36) had experience of both. The point here, though, is that changing employers is not something we want to be doing all the time and certainly not (37) time we feel the urge for better pay . We‟d(38) taking more risks than we needed to just to achieve a pay rise. Getting a pay rise shouldalways be viewed (39) a serious business. There are no quick fixes or gold methods with “guaranteed “results. Quick fixes only serve to trivialize the issues and could (40) some circumstances get you into very serous trouble indeed.PART FIVEQuestions41 – 52●Read the text below about job vacancies●In most of the lines 41 - 52 there is one extra word. It is either grammatically incorrect ofdoes not fit in with the sense of the text. Some lines, however,are correct .●If a line is correct , write CORRECT on your Answer Sheet .●If there is an extra word in the line,write the extra word in CAPITAL LETTERS on yourAnswer Sheet .The exercise begins with two examples, (0) and (00)Temporary staff required0 Data Facts Limited is an expanding management services company whose00 based in the north of England. We are undertaking a major piece of research41for a leading financial institution . Part of the research is being a nationwide42 telephone survey in early part December. Phone calls will be made from an43 office in the centre of Manchester. The temporary staff will receive a fully day‟s44 training. They will then phone people who have been agreed to take part in the45 survey and will go on through a questionnaire with them. They will be required46 to record the responses accurately in writing. It will be necessary for those who47 appointed to work a certain number of evenings and weekends. We are48 looking for people who have a good telephone manner. A good level of their49 education is desirable, but what we most require of people taking on this50 work is common sense and the experience of getting thins done over51 the telephone. Some knowledge although of banking or insurance would be an52 advantage. Interested candidates should contact with our Recruitment Officer by phone oremail to request an application form.Writing 1 hour 10 minutesPart oneQuestion 1●An international survey has recently been conducted, asking whether companies plan to alter their spending on information technology next year. The pie charts below compare planned expenditure on IT by European and South-East Asian companies in the coming year ●Using the information from the pie chart , write a short report describing the differences between Europe and South-East Asia.●Write 120-140 wordsPart two●Write an answer to one of the question 2-4 in this part. Write your answerin 200-250 words.Question 2●Your company opened a new branch a year ago and the Managing Director at Head Office has asked you to prepare a report on its progress.●Write your report for the Managing Director. Including the following information:●the reason for opening the branch●its successes●problems experienced●plans for the coming yearQuestion 3●Your department recently moved to a new building, you are notsatisfied with the way the removal company dealt with the moveof your furniture and equipment and have decided to write aletter of complaint to the removal company about it.●Write the letter to the removal company, including the followinginformation:●Details of the move and what was moved●What was unsatisfactory●What you had expected from the company●What you expect to happen nowQuestion 4●the international organization you work for is considering thepossibility of producing a promotional brochure to publicise thecompany abroad . The Managing Director has asked you to writea contribution for this brochure.●Write your proposal for the Managing Director, including thefollowing information●Possible contents of the brochure●Ways to make it attractive●Benefits the brochure could have for the companyListeningapproximately 40 minutes (including 10 minutes’ transfer time)Part one:Question 1-12●You will hear a representative of a company which organizes trade fairs for academic recruitment . she is talking to a group of prospective clients..●As you listen, for questions 1-12. complete the notes, using up to three words or a number.●.After you have listened once, replay the recording.Praxis Academic Recruitment FairsSpecific geographical areas served:(1)___________________________________________________________(2) __________________________________________________________ Package includes:Exhibition(3) ___________________________________________________ Delivery of all (4) ___________________________Local(5) ___________________________―Filtering system‖:Works through (6) ___________________________Advertisements placed in (7) ___________________________And on (8) ___________________________―context-sensitive‖ feature:Convenient (9) ___________________________Services of (10) ___________________________More details from publicity leaflet about:(11) ___________________________Special services(12) ___________________________Part twoQuestion 13-22●You will hear five different people speaking about changes in personnel in their place of work ●For each extract there are two tasks, For Task One , choose the reason for change in personnel from the list A-H .For Task Two, choose the action that has been taken as a result, from the list A –H●After you have listened once, reply the recordingTask one—Reason●For questions 13-17 ,match the extracts with the reasons, listed A –H●For each extract, choose the reason each speaker mentions.●write one letter A-H next to the number of the extract13____________14___________15___________16___________17___________A sick leaveB dismissalC promotionD secondmentE resignationF study leaveH redundancyTask Two-Action●For question 18-22, match the extracts with the problem areas in the new workplace , listed A –H.●For each extract, choose the action mentions.●Write one letter A –H next to the number of the extract.18__________19__________20__________21__________22__________A employment on a temporary contractB contracting work to another companyC doing a lot of overtimeD changing holiday plansE increasing the work done at another siteF postponing workG giving staff extra trainingH headhunting a successorPart ThreeQuestion 23-30●You will hear part of a radio interview with Paul Jefferson, who set up his own import business.●For each question 23-30, mark one letter (A ,B or C) for the correct answer.●After you have listened once, replay the recording.23 Paul’s immediate financial aim is to be able toA get out of debtB satisfy his expensive tastesC cover his regular outgoings24 Sarah Hall’s role in Paul’s business is toA provide him with a regular incomeB pay for the goods that he importsC cover his marketing costs25 Paul finds it difficult to sell at a profit becauseA his customers drive down his pricesB his suppliers overchargeC his competitors can undercut him26 The supermarket told Paul that theyA would stock a selection of his productsB thought his products wouldn’t sellC might buy his products in the future.27 What was the reason for Paul’s problem with the restaurant chain?A they cancelled their orderB They went out of businessC they refused to pay the agreed price28 Paul was told that the department store wanted toA increase the number of suppliersB replace one of their suppliersC start stocking products like his.29 Paul’s strategy now is to focus onA selling a limited range of productsB finding new lines to importC targeting a few large customers30 Paul’s immediate priority is toA employ a sales personB increase his salesC start selling abroadSpeaking 16 minutesPart oneIn this part, the interlocutor asks questions on a number of work-related and non-work-related subjects to each candidate in turn, you have to give information about yourself and express personal opinions.Part twoThe candidate chooses one topic and speaks about it for approximately one minute. One minuts‟preparation time is allowed.A Market research: the importance of finding out about customers‟ habits and attitudesB Financial management: how to identify ways of reducing costs in a companyC Communication：How to achieve an effective working relationship between different departments within a companyPart ThreeIn this part of the test, candidates are given a topic to discuss and are allowed 320 seconds to look at the prompt card, before talking together for about three minutes, afterwards, the examiner asks more questions related to the topic.For two candidatesIncentive Scheme for StaffYou company is considering setting up an incentive scheme to improve staff performance. You have been asked to make recommendations for this scheme.Discuss, and decide together:●What benefits an incentive scheme for staff would bring for the company●What types of incentives could be offeredFor three CandidatesIncentive Scheme for StaffYou company is considering setting up an incentive scheme to improve staff performance. You have been asked to make recommendations for this scheme.●What benefits an incentive scheme for staff would bring for the company●What types of incentives could be offered●Which employees in the company should be targetedFollow-on questions●Which incentives do you think are most effective for encouraging people to work hard?why? ●Is it essential for companies to reward extra effort? Why ? why not?●How do you think a company can inspire loyalty in employees?●How do you think the traditional employer/ employee relationship might change in the future.?TEST 4 KEY \TEST 4 READINGPART 11-5 C B D C E6-8 E APART 29-10 D F11-14 A B C EPART 315 A16-20 C D C B BPART 421-25 C D B A C26-30 A B B A DPART 531-35 WHO/THAT WITH TO HOW OUT36-40 HA VE EVERY/EACH/ANY BE AS IN/UNDER PART 641-45 BEING PART FULL Y BEEN ON46-50 WHO CORRECT THEIR CORRECT CORRECT 51-52 ALOTHOUGH WITHTEST 4 LISTENINGPART 11 CENTRAL AMERICA2 SOUTH-EAST ASIS3 STAND4 MA TERIAL TO VENUE5 TRADE CUIDE6 TARGETED7 ACADEMIC JOURNALS8 THE OUR OWN WEBSITE9 OPENING TIMES10 AN INTERPRETER/INTERPRETERS11VENUES12COSTSPART 213-15 B C E16-20 D A D F C21-22 A EPART 323-25 C A B26-30 C B A A B。

bec高级第四辑真题答案解析

bec高级第四辑真题答案解析BEC高级第四辑真题答案解析IntroductionBEC高级第四辑（Business English Certificate, Advanced edition）以其高难度的试题而闻名。

每年都有许多学生为了取得这一证书而努力备考。

然而，由于试题的难度较高，许多学生在备考过程中遇到了困难。

本文将对该册真题进行解析，希望能够为学生提供一些指导和帮助。

Section 1: Reading阅读是BEC高级考试中最为重要的部分之一。

在这一部分，考生需要根据给定的文章回答相关的问题或完成某个任务。

四辑的阅读部分包括了商务新闻、市场调研报告等各种商务相关文章，考察了考生的阅读理解和分析能力。

阅读部分的难点在于选项之间的细微差别，需要考生具备一定的英语词汇和语境的理解能力。

此外，考生还需要能够迅速找到相关信息，提高答题效率。

Section 2: Writing写作是考察考生商务英语写作能力的重要部分。

四辑的写作部分分为两个任务，分别是撰写一份备忘录和写一篇短文。

备忘录主要考察考生的商务沟通能力，要求写作风格正式且简洁明了。

而短文则要求考生能够运用积累的商务英语词汇和表达方式，写一篇关于某个商务主题的文章。

在写作过程中，考生需要注意语法和拼写错误，同时还要尽量简明扼要地表达自己的观点。

Section 3: Listening听力是考察考生商务英语听力能力的重要组成部分。

四辑的听力部分根据难度分为两个部分，分别是短文听力和对话听力。

考生需要听取相关的商务对话或短文，并回答相关问题。

难点在于过程中出现的各种商务词汇和具体场景的理解。

在备考过程中，考生可以多进行听力练习，培养自己的听力技巧和对商务术语的理解。

Section 4: Speaking口语是BEC高级考试中的最后一个部分，也是一个重要的环节。

在这一部分，考生需要进行一对一的口语测试，回答考官提出的问题。

考生需要以流利、准确的英语回答，并表达自己的观点。

bec高级真题第四及答案解析

bec高级真题第四及答案解析分析BEC高级真题第四及答案解析一、背景介绍BEC（商务英语证书）是全球广泛认可的商务英语考试之一。

它对学习者的商务英语能力进行了全面的测试，包括听、说、读、写各个方面。

本文将对BEC高级真题第四进行分析，并解析其中的答案。

二、题目分析BEC高级真题第四主要以商业和工作场景为背景，测试学习者在商务英语应用方面的能力。

该真题通常包括听力、阅读、写作和口语等多个部分，其中听力部分是考试的重点。

三、听力部分BEC高级真题第四的听力部分通常包括多篇对话或演讲，涵盖不同的商业主题，例如商务会议、市场营销等。

考生需要通过听力材料回答相关的问题。

解析：在听力部分中，学习者需要注意细节的捕捉和理解对话的上下文。

各个对话或演讲都是以现实商务场景为背景，包含了诸如销售、财务、人力资源等不同的专业领域。

因此，学习者在备考过程中应重点强化技能和词汇的积累。

此外，听力技巧也是考试的关键，例如提前预测答案、用笔做笔记等。

四、阅读部分BEC高级真题第四的阅读部分通常包括一篇或多篇文章，以商务新闻、市场调研报告等形式出现。

考生需要阅读文章并回答相关问题。

解析：在阅读部分中，学习者需要快速而准确地理解文章的主旨和细节。

阅读材料涉及的主题广泛，例如国际贸易、公司管理、市场趋势等。

因此，学习者在备考过程中应注重读懂文章的关键词汇和词组，并掌握相关的行业术语。

五、写作部分BEC高级真题第四的写作部分要求考生根据提示，撰写短文或长文，针对特定商务场景或问题提出解决方案。

解析：在写作部分中，考生需要展示出他们的商务英语写作能力，包括组织结构、语法运用和词汇运用等方面。

写作题材通常与商业活动和实践相关，例如商务报告、合同起草等。

因此，在备考过程中，学习者应重点练习商务写作的技巧和模板。

六、口语部分BEC高级真题第四的口语部分要求考生进行口头陈述或对话，与评委就特定的商务话题进行交流。

解析：在口语部分中，学习者需要展示自己在商务领域中的表达能力和应对能力。

BEC商务英语高级真题及解析

BEC商务英语高级真题及解析1 Genuine feedback would release resources to be used elsewhere.2 Managers are expected to enable their staff to work effectively.3 Experts are unlikely to facilitate a move to genuine feedback.4 There are benefits when methods of evaluating performance have been negotiated.5 Appraisals tend to focus on the nature of the face-to-face relationship between employees and their line managers.6 The idea that employees are responsible for what they do seems reasonable.7 Despite experts’assertion, management structures prevent genuine feedback8 An increasing amount of effort is being dedicated to the appraisal process.Performance appraisal is on the up and up. It used to represent the one time of year when getting on with the work was put on hold while enormous quantities of management hours were spent in the earnest ritual of rating and ranking performance. Now the practice is even more frequent. This of course makes it all the more important how appraisal is conducted. Human resources professionals claim that managers should strive for objectivity and thus for feedback rather than judgement. But the simple fact of the matter is that the nature of hierarchy distorts the concept of feedback because performance measure are conceived hierarchically. Unfortunately, all too many workers suffer from the injustices that this generates.The notion behind performance appraisal- that workers should be held accountable for their performance-is plausible. However, the evidence suggests that the premise is wrong. Contrary to assumptions appraisal is not an effective means of performance improvement- it is judgement imposed rather than feedback, a judgement imposed by the hierarchy. Useful feedback , on the other hand, would be information that told both the manager and worker how well the work system functioned, and suggested ways to make it better.Within the production system at the car manufacturer Toyota, there is nothing that is recognizable as performance appraisal. Every operation in the system has an associated measure. The measure has been worked out between the operators and their manager. In every case, the measure is related to the purpose of the work. That measure is the basis of feedback to the manager and worker alike. Toyota’s basic idea is expressed in the axiom “bad news first”. Both managers and workers are psychologically safe in the knowledge that it is the system- not the worker –that is the primary influence on performance. It is management’sresponsibility to ensure that the workers operate in a system that facilitates their performance.In many companies , performance appraisal springs from misguided as assumptions. To judge achievement, managers use date about each worker’s activity, not an evaluation of the process or system’s achievement of purpose. The result is that performance appraisal involves managers’judgement overruling their staff’s, ignoring the true influences on performance. Thus the appraisal experience becomes a question of pleasing the boss, particularly in meetings, which is psychologically unsafe and socially driven, determining who is “in”and who is “out”.When judgement is replaced by feedback in the true sense, organizations will have a lot more time to devote to their customers and their business. No time will be wasted in appraisal . This requires a fundamental shift in the way we think about the organization of performance appraisals, which almost certainly will not be forthcoming from the human resources profession.关于员工评估和反馈的文章。

剑桥BEC高级真题第三辑TEST4

READING 1 hourPART ONEQuestions 1-8 剑桥 BEC 真题集高级第三辑 Test 4• Look at the statements below and at the five extracts from a newspaper article on theopposite page about people who have set up their own internet companies.• Which extract (A, B, C, D or E ) does each statement 1-8 refer to? • For each statement (1-8), mark one letter (A, B, C, D or E ) on your Answer Sheet. • Y ou will need to use some of these letters more than once.1 These people have n ot paid themselves out of their company ‟s income so far .2 These people had knowledge which they wanted to exploit in a different type of company.3 These people's initial efforts to obtain start-up funding were unsuccessful.4 These people have developed a very effective process for handling sales.5 These people devised a mixed media approach to advertising.6 These people felt that they could improve companies‟ focus on customers .7 These people intend to make their marketing more cost-effective. 8 These people are targeting a relatively small number of discerning clients.AE-GAMES John and S tephanie both wanted a complete career change. Selling children ‟s gam esover the internet seemed a foolproof idea, but their biggest challenge was to securefinancial backing. First they contacted numerous venture capitalists, but from theresponse of the few that would even talk to them, they realized they would getnowhere until they had spelt out in detail how they intended to turn their concept intoreality. So the next step was to work with a group of start-up consultants, to devise abusiness plan making their expected revenue streams more precise .BSUREKSue and Derek‟s plan was to sell clothes over the internet. After a shaky start, leading to serious cash flow problems, which meant they occasionally had little to live on, they realised they would have to advertise much more seriously: on the internet, they used online marketing tools to the full to produce increases in traffic, and combined this with intensive publicity outside the internet. Within six months they had built a large customer database, at which stage it was necessary to begin looking for capital to build the business.CWONDERWEBTwo senior advertising executives, frustrated with the pace of change in an industry they felt was failing to take advantage of new media, Sally and Sue were keen to translate their advertising and marketing skills into an online environment. To their surprise, they found that many websites seemed to have been developed without taking any account of user s‟ needs. Sure that the opportunity was ripe for a busine ss with a strong marketing proposition, they started offering marketing services to other small online businesses.DSUPERGIFTSMichael and Tony set up a company to sell upmarket gifts, such as glassware and porcelain, online. The niche market they have identified is professional and affluent, a group which their research revealed is increasingly internet literate, is looking for exceptional goods at the right price and has high service expectations. A low-level marketing campaign generated more than 2000 customers, with a high-value average order. The entire system from web order to delivery is proving to be highly successful, with all orders being fulfilled within the advertised five days without any returns or breakages.EABBIE’SThe first phases of the company‟s growth have been funded through a mix of personal investment, foregone salaries and bank overdraft. The next phase will be crucial. Their biggest challenge will be to distinguish themselves from a plethora of competitive sites, most of which are spending far more than they are. To stand out from the crowd, Paul and Abbie are working to target and reach their audience better, and generate higher sales, but of necessity without increasing their budget. The co mpany‟s total marketing vision will be the key to success.PART TWOQuestions 9-14•Read the article below about cons um er s‟attitudes to goods described as premium.•Choose the best sentence from the opposite page to fill each of the gaps.•For each gap (9-14), mark one letter (A-H) on your Answer Sheet.•Do not use any letter more than once.• There is an example at the beginning, (0).Shoppers wary of 'pr emium’ goodsOne of the marketing industry ‟s favourite terms is ‘premium ‟ — usually taken to mean …l uxury‟ or …top q uality‟. The ide a l is to create a premium car, wristwatch or perfume — something that appears to transcend the ordinary. (0) H However, manufacturers should take note of a recent survey of shopper s‟ a tt itudes to so-called premium goods. (9) In fact, the tag seems to have become devalued by overuse. Consumers of all socio-economic backgrounds are very keen to buy the best- but not all product categories lend themselves to a premium status. ‘Premium ‟ can be used in any category where image is paramount, and that includes cars, toiletries, clothes and electronics. (10) Banking and insurance are typical of this second group. More than 70 per cent of consumers interviewed in the survey said that a premium tag on everyday items such as coffee or soap is an excuse to charge extra for products that don ‟t always have extra benefits. (11) The prevalence of such a suspicious attitude makes life hard for the marketers. Whil e the word …luxury ‟ had a clear anddefinable meaning among respondents — most related it to cars — …p remium ‟ was found to be harder to define. Oddly, the only category apart from cars where…p remium ‟ was understood to meansomething specific was bread. (12) .Several respondents said they wouldnever pay much for a standard sliced loafbut on special occasions would happilypay double for something that qualifies asa treat.Packaging was found to be an importantfactor in charging extra for premiumproducts, with sophisticated designenabling toiletries, electronics or fooditems to sell for far more. Shoppers arewilling to pay extra for sometl1ing thathas had thought put into its outwardappearance. (13) Yet the knowledgehas no impact on their choice.The profit margin on premium-pricedtoiletries and beauty items can be asmuch as 300-400 per cent — and in excess of 500 per cent for hi-H and otherelectronic goods. (14) . In a crowdedmarketplace such as cars or mobiles, it ‟sfar more difficult to achieve thistransformation than you might think.Example:A The term is less effective, however, in areas where style and fashion play asmaller role.B The product hidden behind this attractive exterior may be exactly the same as anitem selling for half the price, and shoppers may be quite aware of this.C The results suggest that the term 'premium ‟ means very little to consumers.D A fifth of them went further, and dismissed the very word as simply a way ofloading prices.E It follows that price and utility are not the only factors in play when it comes topurchasing decisions.F With such an incentive, the challenge for marketers is to find the triggers that canturn an ordinary product into something consumers will accept as premium.G The survey found that consumers were prepared to pay top prices for specialityitems, just as long as prices for everyday products remained low.H When they succeed, marketers are able to charge high prices for the resultingproduct.PART THREEQuestions 15-20•Read the following profile of Bruce Petter, the new Director of the Management Consultants Association (MCA), and the questions on the opposite page.•For each question (15-20), mark one letter (A, B, C or D) on your Answer Sheet.Bruce Petter has not always been an executive. He started his career pumping petrol at a filling station, as he explains: …After Ileft the army, my friend‟s father, who was Managing Director of a petrol company, recommended that I go into the oil industry. My great-uncle was running our own family petrol company, and I learnt the ropes at a petrol station. I subsequently married the daughter of the Marketing Director but this did not make for the happiest of scenarios. Depending on which side of the family they came from, my relatives thought I should support either my great—uncle or my farther-in-law, so I decided the time had come for me to leave the warring factions to fight it out among themselves and move o n.‟He became founding Director of the Petrol Retailers Association. But after a few years he decided, …I was getting to the stage where I wanted to move on again, so when I heard about the Management Consultants Association (MCA) post, I people with mainstream businessinterests together. The associationhad 30 member companies at thetime, representing a largeproportion of the best-knownnames in the sector, and …they allwanted to have a look at thisindividual who had applied torepresent their interests, so I sawan awful lot of the m e mbe rs hip‟.His principal area of expertise, hefeels, is in running a tradeassociation and the briefing that hehas been handed suggests that thiswill be of prime value. …If youwere to ask me if I was ever goingto be an expert managementconsultant, the answer would beno. But I am, I hope, able toarticulate their views, to pushthrough policies they want to seein operation and to improve theirimage. I hope to makemanagement consultancy apowerful voice in government andindustry.'The President of the MCAconfirms what landed Petter the job.…W e saw a lot of people, butthere were three things inparticular that impressed us aboutBruce. His experience of running alarge but also some considerablysmaller firms. We are also awarethat management consultancy isnot always portrayed in afavourable light and he has donequite a bit of work on publicimage and has some verypositive views in this ar ea.‟So, Mr. Petter has taken overfrom retiring Director BrianO‟Rorke,and a change of moodis now in the air. O‟Ro rke was atthe helm for 13 years and hissuccessor is reticent when itcomes to predicting how his ownapproach will differ. ‘Brian dida magnificent job of sustainingthe Association, of holding ittogether through thick and thi n.‟I detect a …but‟ in his voice. But?…I think if you ask anybody whoor what the MCA was under hisdirection, the temptation wouldbe to say "Brian O‟Rorke".‟Petter feels his own style will bevery much determined by theobjectives of the members: hesees himself as a channel forthose aims. …I don‟t want theMCA to be perceived as BrucePetter‟s empire, but rather theme mbers‟empire,‟he says. Mrappl ie d.‟He was aware that the selection process for the head of any trade association would, by definition, be protracted because of the difficulty of getting very busy trade association was key and itseemed to us that he had a goodunderstanding of how to relate toand inspire a membership made upof very busy partners, often in veryPetter clearly has a difficult taskahead, but many of his staff willwelcome a more open, modernstyle and there‟s every indic ationhe will be a success.15 What do we learn about Bruce Petter in the first paragraph?A He likes to think of himself as a loyal person.B He has a negative view of family-run businesses.C His military background came in useful later in his career.D An awkward situation influenced the development of his career.16 When Petter applied for the post of Director of the MCA, he knew thatA a decision was likely to take a long time.B not everyone in the Association was interested in him.C he would have to face intense competition.D some members would oppose his appointment.17 What does Petter believe he is able to change?A the views the MCA holds on industryB the way in which the MCA decides on policyC how the MCA is perceived by other peopleD the MCA's relations with other trade associations18 Which of the following does the MCA President mention as a reason forappointing Petter?A his ability to motivate members of an associationB his experience of working in different tradesC his broad network of business contactsD his previous work in management consultancy19 The writer notices that, when Petter talks about his predecessor, heA expresses some regret for how the Association dealt with him.B thinks he had been there for too long.C questions changes he made within the Association.D indicates he has mixed feelings about his leadership style.20 Petter says his aim as Director of the MCA is toA modernise the Association.B carry out the Association‟s wishes.C set an example of firm leadership to his staff.D expand the membership of the Association.Questions 21-30• Read the article below about sickness at work in Britain.• Choose the correct word to fill each gap from A, B, C or D on the opposite page. • For each question (21-30), mark one letter (A, B, C or D ) on your Answer Sheet. • There is an example at the beginning, (0).Sickness at workSmall firms are counting the (0) A of sickness among employees. Research estimates that illness cost small businesses in Britain a month and a half in lost(21) last year. A recent (22) of more than 1,000 small and medium enterprises revealed that last year the average small business lost around 42 days through staff phoning in sick, and that this had a serious (23) on 27 per cent of smaller companies. Just over one in ten employees took time off for seven days in a(24) Of these, 9.5 per cent were ill for a week on more than one occasion. In Britain, employees can take sick (25) for up to a week before they have to produce a medical certificate. Owner —managers were far less likely to be off sick than their staff: 3.3 days on average, compared with the 10 days taken by employees. The head of the research team said, …The most common (26) of absence was minor illness, such as colds or flu, but back strain, fractures and the like(27) for very nearly as much. Of greater (28) is that more that 40 per cent of employe rs felt that their employee s‟ sickness may not have been g enui ne.‟Employers can do more to protect themselves by drawing up adequate (29) of employment that outline the company ‟s sick pay (30) . Enhanced sick pay is then at the employer ‟s discr etion.21 A capacity 22 A reportB productivity B enquiryC capability C statementD efficiency D survey 23 A resultB consequenceC impressionD impact 24 A rowB lineC seriesD sequence 25 A leaveB breakC timeD absence 26 A reasonB symptomC causeD motive 27 A contributedB accountedC totaledD credited 28 A concernB anxietyC regardD bother 29 A detailsB itemsC particularsD terms 30 A ideas B notions C policies D intentionsQuestions 31-40 • Read the job advertisement below. • For each question (31-40), write one word in CAPITAL LETTERS on your Answer Sheet.Empleymentwith Kinson plcStaff SupportAdvisersrequiredWe are a newly-formed division of Kinson plc, (0) ........ of the UK ‟s largest quoted companies, and provide busine ss customers (31) ........ solutions that combine leading —edge e-commerce technology and an integrated nationwide customer support network. The formation of this new division has created a number of exciting and challenging roles within the call centres of two (32) ........ our seven sites. We have vacancies (33) ........ Staff Support Advisers. Working closely with the Business Managers, your job will (34) ........ to gear the business up for the challenges ahead by implementing a programme of radical change. When completed, this programme will enable the management team to use our people resources more effectively, and (35) ........ so doing facilitate the implementation of our com pany…s business plan. You will be involved in all aspects of human resources activity, including providing advice and guidance to your business partners and policy development, in (36) ........ to implementing any training and development initiatives the company may launch from time to time. We are looking for talented individuals (37) ........ good generalist grounding has been gained in a customer services or customer-focused environment where your flair and ideas (38) ........ currently being underused. You must be able to influence business decisions from a human resources perspective and create innovative solutions. You should also be a resilient, adaptable team player; as (39) ........ as having a track record of coaching others. In return, an excellent salary and benefits package is (40) ........ offer: The successful applicant will have the advantage of outstanding opportunities for personal development and advancement.PART SIXQuestions 41-52•Read the extract below from the annual report of a bed manufacturer.•In most of the lines (41-52) there is one extra word. It is either grammatically incorrect or does not fit in with the sense of the text. Some lines, however, are correct.•If a line is correct, write CORRECT on your Answer Sheet.•If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet.•The exercise begins with two examples, (0) and (00).CHIEF EXECUTI VE’S REVIEW0 The prime focus for management recently has been the integration into the Group of0 Damon Beds. This acquisition is very much greater part of our strategy to grow our41 presence in the UK branded furniture market. We are neither convinced that42 leveraging the proven brand management expertise of which we are proud is the43 optimum route to continued and sustainable growth in shareholder value. Overall,44 sales grew more quickly than 9%, to reach £125 million. This represents a small45 increase in market share such as our strategy to build share in growing, added value46 sectors gains momentum. Our established brands had another excellent year with47 volumes and turnover at record levels. While we have increased capacity to cope with48 significantly increased demand, boosted by the return to television advertising in early49 last year. The purpose of the campaign is how to reinforce our position as the UK‟s50 leading volume bed business by improving brand awareness still further on and, more51 importantly, communicating to consumers regarding the message about the uniqueness52 of the product and yet the benefits and reasons for choosing our beds. Early indicationsshow that the campaign is already having the desired effect.WRITING 1 hour 10 minutesPART ONEQuestion 1•The bar chart below shows the profits made by each of a company's three factories for each quarter of the year 2003. The pie chart shows the number of workers in each of the factories during that year.•Using the information from the charts, write a short report describing the trends in profits and the number of employees in each factory.•Write 120-140 words.Profits from each factory per quarter (2003)Number of employees in each factory (2003)PART TWOWrite an answer to one of the questions 2-4 in this part. Write your answer in 200-250 words.Question 2•This year, your company has used an advertising agency to promote your products or services. Your boss has asked you to write a report about the advertising campaign which the agency arranged.•Write the report for your boss:•outlining what the advertising campaign consistedof•indicating what you feel the strengths and weaknesses of the campaignwere•explaining how successful you feel the advertising hasbeen•suggesting ideas for future advertising.Question 3•You have seen the following advertisement and you want to enter your organisation for the award.Most Improved Organisation AwardIf your organisation has made improvements in the last year affecting employees and customers, write and tell us about them. The most improved organisation will win a silver cup and money to help pay for a further improvement benefiting staff.•Write your letter to the competition secretary, Michael James:•introducing your organisation and saying what it does•describing improvements your organisation has made in the last year whichhave affected staff and customers•saying how you would spend the prize money to benefit staff.Question 4•The Chief Executive of your company is concerned that staff morale seems to have deteriorated and has invited suggestions for making improvements.•Write a proposal to the Chief Executive:•suggesting why morale is low•outlining the effects of low morale `•proposing some ways of improving morale•indicating any disadvantages of your proposal.LISTENING Approximately 40 minutes (including 10 mi nutes’ transfer time) PART ONEQuestions 1-12•You will hear a college lecturer talking to a class of business students about a supermarket chain.•As you listen, for questions 1-12, complete the notes, using up to three words or a number.•After you have listened once, replay the recording.Williams Supermarket Chain1 Initially Sharon Tucker was Wil liams‟s.2 The company's programme of ........................................ its outlets was unsuccessful.3 Last six months: l0% increase in .................................................................................4 Tucker decided against policy of ,........................................................ used by rivals.5 The high-low strategy that Tucker introduced is usually called “”6 Williams calls its special offers the company's “”7 The company delivers............................................ to homes in the area of the stores.8 Example of special offer: ......................................................... for half normal price.9 Difhcult to ensure that........................................... are adequate to cope with demand.10 Success of sales strategy is due to planning and the fact thatis not centralised.11 Williams is now concentrating on selling .12 Williams is planning to extend of stores. PART TWOQuestions 13-22•You will hear five people talking about a mistake they made at work, and about how they responded afterwards.•For each extract there are two tasks. For Task One, choose the mistake that each person made, from the List A-H. For Task Two, choose the way in whichtheyresponded afterwards from the list A-H.•After you have listened once, replay the recording.Task One - What mistake did they make?•For questions 13-17, match the extracts with the mistake that each person says they made, listed A-H.•For each extract, choose the mistake that the person made.•Write one letter (A-H) next to the number of the extract.13 A I forgot to include some costs.B I didn‟t calculate the cash f low.14 C I miscalculated a time schedule.D I appointed the wrong person.15E I gave out-of-date information.16 F I didn‟t check someone e l se‟s work adequa tely.G I complained through inappropriate channels.17 H I didn‟t allow for a rise in the inflation rate.Task Two - How did they respond?•For questions 18-22, match the extracts with how each speaker says they responded afterwards, listed A-H.•For each extract, choose the response.•Write one letter (A-H) next to the number of the extract.1819202122PART THREE Questions 23-30A by having my work checked by someone elseB by becoming less impulsive lC by accepting that I was responsible for othersD by setting timetables for projectsE by setting up regular meetingsF by resigning from the companyG by introducing a regular written updateH by arranging to change jobs within the company•You will hear a discussion between two managers, Jane and Oliver, about recent changes within the company where they work.•For each question (23-30), mark one letter (A, B or C) for the correct answer.•After you have listened once, replay the recording.23 Jane says the changes are being introduced in response toA a decrease in sales.B the threa t of a takeover. …C the level of staff turnover.24 Jane says the ideas for the changesA were initiated by the leadership group.B resulted from the expansion of the team system.C were developed in conjunction with a firm of management consultants.25 Referring to the skills audit, what problem does she mention?A Its findings were not acted upon.B It included too many details.C Its results were inaccurate.26 What criticism of the new divisional targets does she make?A They focus exclusively on product sales.B They are too high for her department.C They ignore seasonal fluctuations.27 She says the suggestions scheme would be better if suggestions wereA financially rewarded.B more widely publicised.C encouraged from temporary staff.28 Who does she say performance reviews should take into account?A suppliersB competitorsC customers29 She expects the new training programmes to be popular because theyA provide a wider choice of topics.B involve a greater use of technology.C have more flexible timetables.30 She believes that, within a year, the various changes will beA fully integrated into company practice.B subject to a review process.C adopted by competitors.That is the end of the Listening test. You now have ten minutes to transfer youranswers to your Answer Sheet.SPEAKING 14minutesSAMPLE SPEAKING TASKSPART ONEIn this part, the interlocutor asks questions to each of the candidates in turn. You have to give information about yourself and express personal opinions.PART TWOIn this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute.You have one minute to prepare your ideas.A Customer service: the importance of providing an effective after-sales service for customersB Purchasing: the importance of maintaining personal contact with potentialsuppliersC Recruitment: how to ensure that the advertising of job vacancies is effectivePART THREEIn this part of the test, you are given a discussion topic. You have 30 seconds to look at the task prompt, an example of which is below, and then about three minutes to discuss the topic with your partner. After that, the examiner will ask you more questions related to the topic.For two candidatesReducing Staff TurnoverYou work for the branch of your company that has been identified as having the lowest turnover of staff. You have been asked to suggest ways in which staff turnover could be reduced in the other branches.Discuss and decide together:•what the reasons for high staff turnover in a company mightbe•what effect high staff turnover might have on future methods of selecting staff.For three candidatesReducing Staff TurnoverYou work for the branch of your company that has been identified as having the lowest turnover of staff. You have been asked to suggest ways in which staff turnover could be reduced in the other branches.Discuss and decide together:•what the reasons for high staff turnover in a company mightbe•what effect high staff turnover might have on future methods of selectingstaff•what procedures concerning staff induction and training might need to be introduced.Follow-on questions•How can employees be affected by a high turnover of staff in their department? (Why?)•Do you think a high turnover of staff can have a negative effect on customer service? (Why? / Why not?)•Do you think there are any situations in which high turnover of staff is helpful to a company? (Why? / Why not?)•Would it be beneficial for companies to bring in new staff to join existing work。

bec真题第四及答案解析

bec真题第四及答案解析BEC真题第四及答案解析BEC (Business English Certificate) 是由英国剑桥大学考试委员会推出的一系列商务英语考试，旨在评估学生在商业环境中运用英语的能力。

BEC考试分为Preliminary、Vantage和Higher三个级别，每个级别都包含听力、阅读、写作和口语四个模块。

下面将对BEC真题第四及其答案解析进行探讨，以帮助备考的学生提高他们的商务英语能力。

BEC真题第四是一个挑战性较高的考试，要求考生具备较高水平的英语听说读写能力，并能熟练应用于商务场景中。

以下将分别从听力、阅读、写作和口语四个模块来分析BEC真题第四及其答案解析。

听力部分是BEC考试的首个模块，要求考生能够听懂商务英语的对话和演讲，并准确地理解其中的信息。

在听力部分中，通常会出现与商务活动和商务场景相关的对话和讲座，并配合相关的题目，考察学生的听力能力。

在准备考试时，学生应该多听商业英语的录音，提高对于不同口音的理解，并加强对专业术语和商务场景的熟悉程度。

阅读部分要求考生能够高效地阅读并理解商务类文章。

这些文章可能涉及各种商业主题，包括市场营销、人力资源管理和财务管理等。

阅读材料的难度和长度都会有所不同，因此考生需要具备良好的阅读理解能力和快速处理信息的能力。

备考时，可以通过阅读商业内容的新闻和杂志来提高阅读速度和理解能力。

写作部分要求考生能够以清晰、准确和流利的商务英语写作，包括撰写商务信函和报告等。

在备考过程中，学生应该学习并掌握基本的商务写作格式和语法规则，并且通过实践提高自己的写作技巧。

此外，考生还应熟悉商务术语和常用短语，以便在写作过程中运用到恰当的词汇和表达方式。

口语部分要求考生能够以流利、自然和准确的英语表达自己的观点，并在商务场景中进行交流和演讲。

为了备考这一部分，学生可以与他人进行练习，提高自己的口语表达能力，并克服紧张和不流利的问题。

此外，学生还可以通过观看商务英语的视频和加入英语口语俱乐部等方式，扩大自己的商务词汇量和口语交流技巧。

2020商务英语BEC高级考试阅读试题及答案(4)

2020商务英语BEC高级考试阅读试题及答案（4）The Scientific Approach to RecruitmentWhen it (0) to selecting candidates through interview, more often than not the decision is made within the firstfive minutes of a meeting. Yet employers like to (21) themselves that they are being exceptionally thorough intheir selection processes. In today’s competitive market place, the (22) of staff in many organizations is fundamental to the company’s success and, as a result , recruiters use all means at their disposal to (23) the best in the field.One method in particular that has (24) in popularity is testing , either psychometric testing, which attempts to define psychological characteristics , or ability￡aptitude testing (25) an organization with an extra way ofestablishing a candidate’s suitability for a role. It (26) companies to add value by identifying key elements of a position and then testing candidates to ascertain theirability against those identified elements.The employment of psychometric or ability testing as one (27) of the recruitment process may have some merit, but in reality there is no real (28), scientific or otherwise, of the potential future performance of any individual. The answer to this problem is experience in interview techniques and strong definition of the elements of each position to be (29) as the whole recruitment process is based on few real certainties, the instinctive decisions that many employers make, based on a CT and the first five minutes of a meeting,are probably no less valid than any other tool employed in the (30) of recruitment.Example ：A haveB decideC doD make0 A B C D21.A suggest B convince C advise D believe22.A worth B credit C quality D distinction23.A secure B relies C attain D achieve24.A lifted B enlarged C expanded D risen25.A provides B offers C contributes D gives26.A lets B enables C agrees D admits27. A portion B member C share D component28. A extent B size C amount D measure29.A occupied B met C filled D appointed30 A business B topic C point D affair参考答案： 21-30 B C A D A B D D C A。

bec高级试题及答案

bec高级试题及答案BEC高级试题及答案一、听力部分1. 听下面一段对话，回答以下问题：(A) What is the main topic of the conversation?(B) What does the woman suggest they do next?(C) Why does the man agree with her suggestion?答案：(A) The main topic of the conversation is about organizing a team-building event.(B) The woman suggests they should invite an external trainer for the event.(C) The man agrees because he believes an external trainer can provide a fresh perspective.2. 听下面一段独白，回答以下问题：(A) What is the speaker's opinion on remote working?(B) What is the potential issue with remote working according to the speaker?(C) What solution does the speaker propose?答案：(A) The speaker believes that remote working can increase productivity.(B) The potential issue is the lack of face-to-face interaction which can lead to communication problems.(C) The speaker proposes regular video conferences to maintain team cohesion.二、阅读部分1. Read the following passage and answer the questions:(A) What is the primary purpose of the article?(B) According to the article, what are the benefits of using renewable energy?(C) What challenges does the author mention regarding renewable energy?答案：(A) The primary purpose of the article is to discuss the advantages and challenges of renewable energy.(B) The benefits include reducing greenhouse gas emissions and promoting energy independence.(C) Challenges include the high initial cost of renewable energy technologies and the intermittent nature of some renewable energy sources.2. Read the following business report and answer the questions:(A) What was the main reason for the company's decline in profits?(B) What measures did the company take to address the issue?(C) What was the outcome of these measures?答案：(A) The main reason for the company's decline in profits was increased competition in the market.(B) The company took measures such as reducing costs and investing in new marketing strategies.(C) The outcome was a gradual recovery in profits over the next year.三、写作部分1. Write an email to a potential client introducing your company's new product. Include the following points:- Briefly describe the product.- Explain the benefits of using the product.- Suggest a meeting to discuss further details.答案：Dear [Client's Name],I hope this email finds you well. I am writing to introduce our latest product, the [Product Name], which we believe could be of great interest to your company.The [Product Name] is designed to [brief description of the product]. It offers several benefits, including [list of benefits], which we believe could significantly enhance your operations.We would be delighted to arrange a meeting to discuss how the [Product Name] could meet your specific needs. Please let us know a convenient time for you.Looking forward to your response.Best regards,[Your Name][Your Position][Your Company]2. Write a report summarizing the key findings of a recent market research study on consumer behavior. Include the following:- The main objective of the study.- The methodology used.- The key findings and their implications for businesses.答案：The main objective of the study was to understand the changing consumer behavior in the digital age. The methodology involved conducting surveys and analyzing data from online transactions.The key findings revealed that consumers are increasingly preferring online shopping due to convenience and better deals. They also value personalized experiences and are more likely to engage with brands that offer them.These findings imply that businesses should focus on enhancing their online presence, offering personalized services, and providing competitive pricing to stay ahead in the market.四、口语部分1. Describe a situation where you had to solve a problem at work. Explain the steps you took to resolve it.答案：In a situation where I had to solve a problem at work, I first identified the root cause of the issue. Then, I gathered all relevant information and consulted with my team members. After discussing potential solutions, we decided on the most feasible one and implemented it. Finally, we monitored the results to ensure the problem was resolved.2. Discuss the importance of effective communication in a business environment.答案：Effective communication is crucial in a business environment as it ensures that all team members are on the same page. It helps in avoiding misunderstandings, promotes collaboration, and leads to better decision-making. Clear communication also contributes to a positive work culture and enhances productivity.。

bec高级试题及答案

bec高级试题及答案BEC高级试题及答案1. 阅读以下商务邮件并回答以下问题：Dear Mr. Smith,We are pleased to inform you that your application for the position of Marketing Manager has been successful. We would like to invite you to our office for a final interview on the 15th of March at 10:00 AM. Please confirm your availability at your earliest convenience.Best regards,Jane DoeHR Manager问题：(a) 邮件中提到的面试日期是什么时候？(b) 面试的时间是几点？(c) 谁发的邮件？答案：(a) 面试日期是3月15日。

(b) 面试的时间是上午10:00。

2. 根据以下信息，完成句子：A: We have a meeting scheduled for tomorrow morning at9:00 AM.B: I'm afraid I can't make it. I have a prior engagement.(a) A说他们有一个会议安排在什么时候？(b) B说他不能参加会议的原因是什么？答案：(a) A说他们有一个会议安排在明天上午9:00。

(b) B说他不能参加会议的原因是因为他有一个先前的约定。

3. 阅读以下对话并回答问题：A: What's the deadline for submitting the project proposal? B: It's due next Friday.问题：(a) 项目提案的截止日期是什么时候？(b) 提交项目提案的时间是什么时候？答案：(a) 项目提案的截止日期是下周五。

商务英语bec高级考试考试题及

商务英语BEC高级考试试题及答案一、阅读理解（每题2分，共40分）Part 1: 人力资源策略1. What is the main challenge faced Company X's human resources department?A. Attracting skilled workersB. Managing employee performanceC. Implementing new training programsD. Restructuring the department答案：APart 2: 市场营销策略6. What is the primary goal of Company Y's new marketing strategy?A. To increase brand awarenessB. To target an older demographicC. To reduce marketing costsD. To expand into new markets答案：A二、写作（共20分）Part 1: 商务报告Part 2: 商务邮件三、听力理解（每题2分，共20分）Section A: 短对话理解1. Listen to the following conversation and choose the best answer:M: I think we should invest in new software to streamline our operations.W: ________. Let's discuss it at the next board meeting.B. That's a great ideaC. We don't need any changesD. I'm not sure about that答案：BSection B: 长对话理解1. Listen to the following conversation and answer the question:What is the main topic of the conversation between the two speakers?A. Company restructuringB. Employee benefitsC. Marketing strategiesD. Product development答案：A四、口语表达（共20分）Part 1: 角色扮演场景：你是一家咨询公司的项目经理，你的同事John因为个人原因无法参加即将到来的客户会议。

(完整word版)(整理)商务英语BEC考试高级阅读真题及答案.,推荐文档

商务英语(BEC)考试高级阅读真题及答案题目PART ONEQuestions 1 – 8Look at the statements below and at the five reports about companies onλthe opposite page from an article giving advice to self-employed consultants about negotiating fees for their services.Which book (A, B, C,D or E) dose each statement 1 –8 refer to ?λFor each statement ! – 8, make one letter (A, B, C,D or E) on your AnswerλSheet .You will need to use some of these letters more than once .λExample :0 Lack of self-confidence will put you at a disadvantage in a negotiation .0 A B C D E1. This company has been involved in diversifying its business activities.2. Although this company is doing well, it has a number of internal difficulties to deal with3. This company has reduced the profits it makes on individual items4. One statistic is a less accurate guide to this company’s performance than another5. The conditions which have helped this company are likely to be less favourable in the future6. This company’s share p rice has been extremely volatile over the last twelve months7. This company is likely to be the subject of a takeover bid in the near future8. This company’s performance exemplifies a widely held beliefAChemical CompanyMasterson’s interim pr e-tax profits growth of 20% was somewhat inflated as a result of the income received from the disposal of several of the company’s subsidiaries. The underlying 8% rise in operating profits is a more realistic gauge of the company’s true progress. However, Masterson’s impending merger with Bentley and Knight and its appointment of a new chief executive should mean that the company will be able to sustain growth for the foreseeable fut5ure. The share price has varied little during the course of the year and now stands at ￡6.75BHotel GroupDuring the past year the Bowden Hotel Group has acquired 77 new properties, thus doubling in size . last week the group reported pre-tax profits of ￡88 million in the first six months of the year, ahead of expectations and helped by a strong performance from its London-based hotels and newly expanded US business. However. There is still some way to go. Integration of the new acquisitions is still not complete and, while the share price has risen recently, major problems with integration have yet to be solved.CHigh-tech CompanyThis time last year a share in Usertech was worth just over ￡ 1. six months ago it was worth ￡40. today it is priced at under ￡8 . if proof were need, here is an illustration of how much of a lottery the technology market can be. But some technology companies are fighting back and Usertech is one of them . What has renewed excitement in the company is the opening of its new American offices in Dallas and its ambitious plans to expand its user base in both North and Latin America.DBuilding CompanyRenton’s share price has risen gradually over the past year from ￡2.4 to ￡3.8 . The company has been successful in choosing prime location for its buildings and has benefited from the buoyant demand for housing. Whilst this demand is expected to slow down somewhat during the next year, investors are encouraged by thecompany’s decision to move into building supermarkets. Work has already begun on two sites in London, and the company is expected to sign a contract within the next month for building four large supermarkets in Scotland.EPottery ManufacturerMilton Dishes has been through a shake-up over the past year. The group, which has been cutting margins and improving marketing, may post a small profit this year. The many members of the Milton family, who between them own 58 per cent of the business, have been watching the share price rise steadily and several are looking to sell. Trade rival Ruskin has bought up just over 17 percent of the shares and could well be spurred into further action by the signs of a recovery at the firm.[NextPage]答案:1 D 2 B 3 E 4 A 5 D 6 C 7 E 8 C1.该公司正在对其商业活动进行多样化。

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商务英语:BEC高级阅读真题4
C the business was already doing well when she started.
D the staff agreed with all her decisions.
19 The writer believes profit-sharing is a good idea because
A it encourages a competitive spirit.
B everyone earns the same salary.
C everyone shares the same aim.
D it creates job satisfaction.
20 Which would make the best title for this text?
A Profit-sharing as motivation
B How I turned a business round
C People - the key to business success
D The importance of a well-presented CV
PART FOUR
Questions 21 - 30
· Read the article below about a method of learning languages for business people.
· Choose the best word from the opposite page to fill each gap.
· For each question 21 - 30 mark one letter A, B, C or D on your Answer Sheet.
· There is an example at the beginning (0).
Language learning for the busy executive
If you’ve ever been told by your boss to improve your knowledge of a foreign language you’ll know that ……(0)…… doesn’t come quickly. It generally takes years to learn another language well and constant ……(21)…… to maintain the high standards required for frequent business use. Whether you study in a class, with
audiocassettes, computers or on your ……(22)…… sooner or ……(23)…… every language course finishes and you must decide what to do next if you need a foreign language for your career.
Business Audio Magazines is a new product designed to help you continue language study in a way that fits easily into your busy schedule. Each audiocassette ……(24)…… of an hour-long programme packed with business news, features and interviews in the language of your choice. These cassettes won t teach you how to order meals or ask for directions. It is ……(25)…… that you can do that already. Instead, by giving you an opportunity to hear the language as it s really spoken, they help you to ……(26)…… your vocabulary and improve your ability to use real language relating to, for example, that all-important marketing trip.
The great advantage of using audio magazines is that they ……(27)…… you to perfect your language skills in ways that suit your lifestyle. For example, you can select a topic and listen in your car or hotel when away on business. No other business course is as ……(28)…… And the unique radio-magazine format is as instructive as it is entertaining. In addition to the audiocassette, this package includes a transcript with a business glossary and a study ……(29)…… The components are structured so that intermediate and advanced students may use them separately or together ……(30)…… on their ability.
Example: A B C D
20 A gain B result C success D outcome
21 A exercise B performance C practice D operation
22 A self B individual C personal D own
23 A after B then C later D quicker
24 A consists B includes C contains D involves
25 A insisted B acquired C asserted D assumed
26 A prolong B extend C spread D lift
27 A allow B let C support D offer
28 A adjustable B flexible C convertible D variable
29 A addition B supplement C extra D manuscript
30 A according B depending C relating D basing。

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(完整word版)(整理)商务英语BEC考试高级阅读真题及答案.,推荐文档