2020年全球奢侈品行业消费者洞察报告第4版.pptx
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Threshold Price
>1 000 € / each >300 € / each >180 € / each >180 € / each2 >1 400 € / each >1 200 € / each >1 600 € / each >400 € / each >200 € / each >250 € / each >100 € / each >2 000 € / each >400 € / each >1 200 € / each
BCG Altagamma True-Luxury Global Cons Insight 2019 Ed v69 14feb17 Final No BUP.pptx
Draft—for discussion only
11
We push to be relevant on the highest segments of the luxury consumers
vs. '16 vs. '16
1. "Other accessories " includes scarves, wallets, belts and ties 2. > 180€/each for Small Leather Goods, >150 €/each for Silk Goods Source: BCG-Altagamma True-Luxury Global Consumer Insight; BCG
The True-Luxury Global Consumer Insight
4th Edition
Milan, February 16th, 2019
The True-Luxury Global Consumer Insight panel
Copyright © 2019 by The Boston Consulting Group, Inc. All rights reserved.
Draft—for discussion only
22
We set higher thresholds by category vs previous edition to identify a "True Luxury Consumer"
Copyright © 2019 by The Boston Consulting Group, Inc. All rights reserved.
Other Luxury Goods
Category
Cars Luxury Boats / Yachts Smartphones / Tablets
Threshold Price
>100 000 € / each >750 000 € / each
>1 000 € / each
Minimum spent 5 k€ in the past year on personal luxury goods
vs. '16
Category
Threshold Price
Restaurants Wine & Spirits Hotels (leisure) Cruise / resort Design furniture Lighting
>200 € / person >100 € / bottle >450 € / night >4 000 € / pers./ week >3 000 € / each >1 000 € / each
Copyright © 2019 by The Boston Consulting Group, Inc. All rights reserved.
Luxury yearly spend1 (k€ per consumer) > 100 k€ 50 - 100 k€ 20 - 50 k€ 10 - 20 k€ 5 - 10 k€
spirits, exclusive vacations). Excluded cars, yachts, smartphones & tablets Source: BCG-Altagamma True-Luxury Global Consumer Insight
BCG Altagamma True-Luxury Global Cons Insight 2019 Ed v69 14feb17 Final No BUP.pptx
12 000+ Consumers
Vs. • +1 000 in Ch源自文库na 2019 Ed. • +1 000 in US
~36 k€ Avg. luxury spend
• +15 k€
10 Nationalities
Source: BCG-Altagamma True-Luxury Consumer Insight
Average Spend for overall sample
True-Luxury Consumers sample distribution (% respondents)
3rd edition 1%
7%
6% 28 % 35 % 30 %
~21 k€
4th edition 7%
25%
18 % 30 % 25 % 20 %
~ 36 k€
Clusters size evolution 4th vs 3rd Edition
1. Expenditure includes personal luxury (e.g. handbags, shoes, sunglasses and other accessories, clothing) and experiential luxury (e.g. hotels, wine and
Personal Luxury Goods
Experiential Luxury Goods
Category
Handbags Shoes Sunglasses Other accessories1 Outerwear / Coats Dresses for women Suits for men Sweaters / Knitwear Shirts / Topwear Jeans / Pants / Skirts Fragrances & Cosmetics Watches Smart watches Jewelry