跨文化交际课件第一章介绍Chapter One-An Introduction

Why Study Intercultural Communication?
• Technological Development
• Globalization of the Economy
• Widespread Population Migrations • Development of Multiculturalism
Chapter Objectives
• To comprehend the importance of intercultural communication • To learn to describe the development of intercultural communication
• Edward T. Hall was the father of intercultural communication with his book The Silent Language in 1959, in which he coined the term polyHale Waihona Puke Baiduhronic. • In his book The Hidden Dimension, he first created the concept of proxemics. • In his book Beyond Culture, he developed the idea of extension transference.
Warm-up Cases
Case 3 Same Language, Different Behavior American: I’m not sure I understand. Englishman: Well, for example, at the meeting the other night, you immediately called people by their first names. We do that here, but not when we first meet someone. American: That’s how we make people feel comfortable. People feel friendlier toward each other when they use first names. Englishman: It’s different here. For example, when you met my boss you should have used his last name. Also there’s something else that you do that English people don’t often do.
Interethnic communication
The content of intercultural communication study
• Interregional communication
Suggested topics for logs, oral presentations
• 1. A Comparative Study on Privacy (私人权) and Yinsi(隐私). 2. A Study on the differences between Western friendship and Chinese friendship. 3. Compare the Western individualistic culture with the Chinese Collectivist culture. 4. Compare the Chinese Martial Artists and the Western Knights. 5. Compare the differences of gift-giving and gift-receiving in Western culture and Chinese culture. Please explore the deep cultural structure. 6. A comparative study on some culture-loaded words / some color words between Chinese and American English. 7. Compare some typical nonverbal behavior between Chinese and Western culture. 8. Compare different negotiation styles among Chinese, American, German, French culture. 9. A comparative study on the Oriental cultural thought pattern and Occidental thought pattern. 10. A study on gender differences in Cross-gender communication.
• 11. A comparative study on Western painting/architecture and Chinese painting/architecture. 12. A Comparative study on Western clothes and Chinese clothes. 13. A Comparative study on school education in America and China. 14. A comparative study on family education in America and China. 15. A comparative study on freedom concept in America and China. 16. A comparative study on wedding customs among different countries. 17. A comparative study on Western advertising and Chinese advertising. 18. A comparative study on food culture. 19. A comparative study on wine culture. 20. A comparative study on journalism in America and China.
A Short History of Intercultural Communication
• The chronological development
• The content of intercultural communication study
The content of intercultural communication study
Warm-up Cases
Case 3 Same Language, Different Behavior (An American traveled to England and was staying with a friend. During his stay, the American decided to talk to the Englishman about some things that were bothering him.) American: I feel uncomfortable with many of the people here, but I’m not sure why. I speak the same language, so there shouldn’t be any problem. Back home, I usually get along with people. You know that I’m very friendly. Englishman: Yes, that’s true, but you’re friendly in the way that Americans are friendly.
A Short History of Intercultural Communication
• The chronological development
• The content of intercultural communication study
The chronological development
Warm-up Cases
Case 3 Same Language, Different Behavior
American: What’s that? Englishman: You touch people on the shoulder quite a bit, especially when you compliment them. American: I guess I’ve never thought about that before. I suppose that is what I do at home.
• International communication
The content of intercultural communication study
• Interracial communication
The content of intercultural communication study
Intercultural Communication
Chapter 1 An Introduction
To know another’s language and not his culture
is a very way to make a fluent fool of one’s self.
Winston Brembeck
Warm-up Cases
Case 1 Showing Concern
• In the West: A: How are you doing now? Would you like to rest? B: No, not a bit.
Warm-up Cases
Case 2 First Offer • A Canadian colleague and I traveled to Guilin with our admirable guide Heping Liu in very hot weather. Sightseeing is a thirsty business. We did not trust the water, and enjoyed excellent beer. We politely offered some to Heping but he refused. We said nothing and drank our beer, while poor Heping watched. On another day, Heping quickly accepted our offer of beer. Only when I saw that Heping in fact liked beer, did it occur to me to ask him why.
Warm-up Cases
Case 1 Showing Concern
• In China: Xiao Li (an interpreter): You must be very tired. You’re old… Catherine (an elderly American lady): Oh, I’m NOT old, and I’m NOT tired.