中国汽车自主品牌的发展现状及对策研究

首都经济贸易大学硕士学位论文中国汽车自主品牌的发展现状及对策研究申佰强申请学位级别硕士专业产业经济学指导教师祝合良20100301首都经济贸易大学硕士学位论

文中国汽车自主品牌的发展现状及对策研究 I 摘要近几十年来随着改革开放和经济全球化的不断加深我国汽车产销量逐年上升从建国初期的几万辆增至目前的千万辆。在这一过程中作为我国汽车产业重要组成部分的自主品牌的得到了迅速的发展尤其是在乘用车领域从建国初期的红旗、东风、凤凰等少量自主品牌发展到目前以奇瑞、吉利、长安、比亚迪为主的上百个自主品牌无论是从产销规模还是从品牌种类以及技术含量方面都有了很大的提升。但由于我国自主品牌起步较晚自主品牌同合资品牌各方面的差距依然存在国乘用车市场主要还是被合资和外资品牌占据市场利润大部分被外资方掠走。在这种汽车市场过分依赖外方的情况下如何促进自主品牌的发展已然成为了是我国汽车产业面临的重大问题。本文以如何促进我国汽车自主品牌发展为研究目的通过对我国汽车自主品牌的发展现状和制约因素进行分析同时运用比较研究法总结并借鉴汽车发达的发展经验最后从宏观和微观方面提出相关对策建议以期能对我国汽车自主品牌的发展起到一定指导作用。关键词自主品牌政府扶持自主创新品牌意识首都经济贸易大学硕士学位论文中国汽车自主品牌的发展现状及对策研究 II

Abstract In recent decades with the open and reform and the deepening economic globalization the automobile yield and sales volume increased year by year. Now this number has increased to 10 million which is only tens of thousands in the founding of the PRC in this process the self-owned brand has developed rapidly as an important component of Chinas auto industry especially in the passenger car area. In the beginning of the founding of PRC there were only Red Flag Phoenix DongFeng and other very few brands now the automobile industry has developed to a system with hundreds auto self-owned brand based on Chery Geely Changan and BYD. The automobile industry has made significant improvement both on the production and sales scale and on the brand category as well as the technical level. However in view of the late start of self-owned brands there still exist gaps in various areas between self-owned brands and

joint-venture brands the domestic passenger car market is mainly taken by joint-ventures brands and foreign brands and most of market profits looted by foreign parties. Considering this over-reliance on the foreign car in market how to promote the development of self-owned

brands have become the major issues in the auto industry. In this paper the main research purpose is to promote the development of auto self-owned brands through analysis of the present status and constraints of Chinas auto

self-owned brands. This paper sum up and learn automotive experience from the developed countries using the comparative research method. Finally this paper intends to make relevant policy proposals from the macro and micro perspective and hopes to act as a guiding role in the development of self-owned brand. Key Words: Self-owned Brand Government Support Independent Innovation Brand Awareness 首都经济贸易大学硕士学位

论文中国汽车自主品牌的发展现状及对策研究独创性

声明本人重声明今所呈交的《中国汽车自主品牌的发展现状及对策研究》论文是我个人在导师指导下进行的研究工作及取得的科研成果。尽我所知文中除了特别加以标注和致的地方外论文中不包含其他人已经发表或撰写的容及科研成

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