Luxury 奢侈品
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本报告是严格保密的。
What do you think of when you see this classic stripes?
Basic Area：Advanced customization, readymade garments, leather products, leather and silk accessories Outspread Area：Perfume, cosmetics, jewels, watches, women's lingerie, etc. Others：Socks, daily products, household products, ornaments and so on
Luxuries can be expensive car/yacht/private plane， and High Jewellery /fashionable dress，can alse be pen/timekeeper/painting/wine/tobacco……
本报告是严格保密的。
List some luxury brand which you are familiar with
阿玛尼 Armani
杰尼亚 Ermenegildo Zegna,意
大利男装精品，创始于一 九一零年，产品包括西装、 毛衣、休闲服和内衣等。
Ermenegildo Zegna, the Italian men's boutique, was founded in 1910. The products include suits, sweaters, casual wear and underwear.
What the sign of Rolex looks like?
The original sign of Rolex was a palm of five outstretched fingers,it indicates the watch is completely carved by
hand.Gradually evolved into the
韦奇伍德 Wedgwood，又译作维支伍德，
世界上最精致的瓷器，品位的代名 词。品牌创始于十八世纪，产品受 到全球成功人士及社会名流的推崇， 曾为俄国女沙皇卡特琳娜二世专门 制作餐具；著名的“罗马波特兰” 花瓶现藏于大英博物馆，已经成为 英国的国宝。
Wedgwood, stands for the world's most exquisite porcelain. The brand was founded in the eighteenth century, whose products are welcomed by world's successful people and the respected celebrities including Nvsha Huang Catherine II of Russia.
In your opinion, what is luxury ? Have you ever bought it ? Will you buy luxury ?
Luxury is known as unnecessaries of life.
"非生活必需品"
梦幻世界之奢侈品营销
本报告是严格保密的。
MontBlanc
also translated as Mont Blanc, mainly well- known for the classic writing tools. Along with the Mercedes-Benz and Mark , they were referred to as the German "3M". The brand was founded in 1906, their products including luxurious watches, high-quality leather goods, men's fashion accessories and others.
• Bentley
• Bentley is famous for its luxurious, rich concept car. It's also the car that the British Queen uses. Bentley cars are highly claimed for its excellent selection of crafts and harsh. Each car would need at least 400 high-quality leather, or about 15 cows, and all from the finest walnut wood.
意大利品牌，最优雅的高 级服饰，品牌创立于一九 七五年，产品包括成衣、 香水、珠宝、手表、化妆 品、家居装饰等。 Armani, a Italian brand, is the most elegant high-level erosion. The brand was founded in 1975, whose products include clothing, perfumes, jewelry, watches, cosmetics, home decoration and so on.
登喜路：
Dunhill，英国品牌，产品包括男装、皮具、打火机、烟斗、手表、男用饰品等。
毕加索、猫王、丘吉尔、西班牙阿方索国王、埃及国王、荷兰王子都曾是该品牌的忠 实主顾，登喜路烟斗则是名流们的至爱，售价动辄高达几万元，中国登喜路专卖店中， 一个防风打火机售价5750元。
Dunhill, a famous British brand, produces menswear, leather goods, lighters, pipes, watches, men's jewelry and so on.Picasso, elvis Presley, Churchill, the King of Spain Alfonso, the King of Egypt, the Netherlands prince used to be faithful customers of this brand , pipe is beloved by celebrities, but the price is frequently as high as tens of thousands of yuan, a wind-proof lighter selled in Chinese stores is 5750.
The world's most famous racing and sports car manufacturers, based in Italy of Modena.
本报告是严格保密的。
宾利
Bentley又译作本特利，以豪
华、奢侈闻名的富豪概念车， 英国女王指定御驾。宾利轿车 最为人称道的是其出色的手工 艺和苛刻的选材，每辆轿车至 少需用四百张优质牛皮，约合 十五头牛，所需木材均选用上 等胡桃木树瘤。
本报告是严格保密的。
伯百利
Burberry，又译作博柏利、芭宝
莉，英伦式优雅的典型代表，在中国 的高尔夫球场上、高尚人士的酒会中， 随处可见其经典的条纹/方格标记。 品牌创始于一八五六年，产品包括服 装、香水、皮草、头巾、针织衫及鞋 等。
Burberry
Burberry is a typical representative of England-style elegance. Among Chinese golf courses and noble people's parties, the classic stripes tag can be easily found. The brand was founded in 1856, and its products include clothing, perfumes, furs, scarves, sweaters and shoes and so on.
Characteristics of Luxury
High price and high quality High quality
Something can show off / Flaunt wealth
Unnecessaries
Rarity
本报告是严格保密的。
Luxuries including what kinds of goods?
The most popular luxury brand--BMW
BMW is a German world famous upscale automobile and motorcycle manufacturers, headquartered in Munich. BMW是德国一家世 界知名的高档汽车 和摩托车制造商， 总部位于慕尼黑。
registered trademark of the crown.
本报告是严格保密的。
Rolex，瑞士钟表业的经典品牌.劳力士的质量即代表了精确.
Rolex, the classic brand of the Swiss watch industry.The quality of the rolex represents the precise
卡地亚
Cartier，法国品牌，创 始于一八四七年，产品除 极其昂贵的珠宝与钟表外， 还包括皮具、眼镜、书写 工具、打火机等。
Cartier, a French brand, was founded in 1847. The products include extremely expensive jewelry and watches, and also leather goods, eyewear, writing instruments, lighters and so on.
。
本报告是严格保密的。
万宝龙，又译作蒙邦、勃朗峰，经典书写工具的代名词，与奔驰(Mercedes-Benz)、马 克(Mark)共称为德国的“3M”。品牌创始于一九零六年，产品包括名贵腕表、优质皮 具、男士时尚配饰等
本报告是严格保密的。
Ferrari VS Bentley
本报告是严格保密的。
Ferrari
本报告是严格保密的。
Do you know where I come from?
本报告是严格保密的。
Can you recognize this brand?
本报告是严格保密的。
本报告是严格保密的。
路易威登
LouisVuitton
简称LV,始创于一八四五年，以 做工精细华美的旅行箱包闻名 于世，产品包括皮件、皮箱、 旅行用品、男装女装Biblioteka Baidu笔、手 表等。一百五十余年来，路易 威登精致、品质、舒适的“旅 行哲学”广受推崇，深的各国 名流的喜爱。
LouisVuitton, referred to as LV, was founded in 1845. It is mainly fanous for fine travel bags, including leather goods, luggage, travel goods, men's women's, pens, watches. During the past 150 years, Louis Vuitton is always loved by customers for its refined quality. Also its comfortable "travel philosophy" is widely respected.
• 罗特斯
• Lotos，全球最贵的眼镜供应商，品牌创始于
一八七二年，产品包括手表、眼镜和珠宝等。
Lotos, the world's most expensive glasses supplier brand, which was founded in 1872. The products include watches, eyewear and jewelry.
What do you think of when you see this classic stripes?
Basic Area：Advanced customization, readymade garments, leather products, leather and silk accessories Outspread Area：Perfume, cosmetics, jewels, watches, women's lingerie, etc. Others：Socks, daily products, household products, ornaments and so on
Luxuries can be expensive car/yacht/private plane， and High Jewellery /fashionable dress，can alse be pen/timekeeper/painting/wine/tobacco……
本报告是严格保密的。
List some luxury brand which you are familiar with
阿玛尼 Armani
杰尼亚 Ermenegildo Zegna,意
大利男装精品，创始于一 九一零年，产品包括西装、 毛衣、休闲服和内衣等。
Ermenegildo Zegna, the Italian men's boutique, was founded in 1910. The products include suits, sweaters, casual wear and underwear.
What the sign of Rolex looks like?
The original sign of Rolex was a palm of five outstretched fingers,it indicates the watch is completely carved by
hand.Gradually evolved into the
韦奇伍德 Wedgwood，又译作维支伍德，
世界上最精致的瓷器，品位的代名 词。品牌创始于十八世纪，产品受 到全球成功人士及社会名流的推崇， 曾为俄国女沙皇卡特琳娜二世专门 制作餐具；著名的“罗马波特兰” 花瓶现藏于大英博物馆，已经成为 英国的国宝。
Wedgwood, stands for the world's most exquisite porcelain. The brand was founded in the eighteenth century, whose products are welcomed by world's successful people and the respected celebrities including Nvsha Huang Catherine II of Russia.
In your opinion, what is luxury ? Have you ever bought it ? Will you buy luxury ?
Luxury is known as unnecessaries of life.
"非生活必需品"
梦幻世界之奢侈品营销
本报告是严格保密的。
MontBlanc
also translated as Mont Blanc, mainly well- known for the classic writing tools. Along with the Mercedes-Benz and Mark , they were referred to as the German "3M". The brand was founded in 1906, their products including luxurious watches, high-quality leather goods, men's fashion accessories and others.
• Bentley
• Bentley is famous for its luxurious, rich concept car. It's also the car that the British Queen uses. Bentley cars are highly claimed for its excellent selection of crafts and harsh. Each car would need at least 400 high-quality leather, or about 15 cows, and all from the finest walnut wood.
意大利品牌，最优雅的高 级服饰，品牌创立于一九 七五年，产品包括成衣、 香水、珠宝、手表、化妆 品、家居装饰等。 Armani, a Italian brand, is the most elegant high-level erosion. The brand was founded in 1975, whose products include clothing, perfumes, jewelry, watches, cosmetics, home decoration and so on.
登喜路：
Dunhill，英国品牌，产品包括男装、皮具、打火机、烟斗、手表、男用饰品等。
毕加索、猫王、丘吉尔、西班牙阿方索国王、埃及国王、荷兰王子都曾是该品牌的忠 实主顾，登喜路烟斗则是名流们的至爱，售价动辄高达几万元，中国登喜路专卖店中， 一个防风打火机售价5750元。
Dunhill, a famous British brand, produces menswear, leather goods, lighters, pipes, watches, men's jewelry and so on.Picasso, elvis Presley, Churchill, the King of Spain Alfonso, the King of Egypt, the Netherlands prince used to be faithful customers of this brand , pipe is beloved by celebrities, but the price is frequently as high as tens of thousands of yuan, a wind-proof lighter selled in Chinese stores is 5750.
The world's most famous racing and sports car manufacturers, based in Italy of Modena.
本报告是严格保密的。
宾利
Bentley又译作本特利，以豪
华、奢侈闻名的富豪概念车， 英国女王指定御驾。宾利轿车 最为人称道的是其出色的手工 艺和苛刻的选材，每辆轿车至 少需用四百张优质牛皮，约合 十五头牛，所需木材均选用上 等胡桃木树瘤。
本报告是严格保密的。
伯百利
Burberry，又译作博柏利、芭宝
莉，英伦式优雅的典型代表，在中国 的高尔夫球场上、高尚人士的酒会中， 随处可见其经典的条纹/方格标记。 品牌创始于一八五六年，产品包括服 装、香水、皮草、头巾、针织衫及鞋 等。
Burberry
Burberry is a typical representative of England-style elegance. Among Chinese golf courses and noble people's parties, the classic stripes tag can be easily found. The brand was founded in 1856, and its products include clothing, perfumes, furs, scarves, sweaters and shoes and so on.
Characteristics of Luxury
High price and high quality High quality
Something can show off / Flaunt wealth
Unnecessaries
Rarity
本报告是严格保密的。
Luxuries including what kinds of goods?
The most popular luxury brand--BMW
BMW is a German world famous upscale automobile and motorcycle manufacturers, headquartered in Munich. BMW是德国一家世 界知名的高档汽车 和摩托车制造商， 总部位于慕尼黑。
registered trademark of the crown.
本报告是严格保密的。
Rolex，瑞士钟表业的经典品牌.劳力士的质量即代表了精确.
Rolex, the classic brand of the Swiss watch industry.The quality of the rolex represents the precise
卡地亚
Cartier，法国品牌，创 始于一八四七年，产品除 极其昂贵的珠宝与钟表外， 还包括皮具、眼镜、书写 工具、打火机等。
Cartier, a French brand, was founded in 1847. The products include extremely expensive jewelry and watches, and also leather goods, eyewear, writing instruments, lighters and so on.
。
本报告是严格保密的。
万宝龙，又译作蒙邦、勃朗峰，经典书写工具的代名词，与奔驰(Mercedes-Benz)、马 克(Mark)共称为德国的“3M”。品牌创始于一九零六年，产品包括名贵腕表、优质皮 具、男士时尚配饰等
本报告是严格保密的。
Ferrari VS Bentley
本报告是严格保密的。
Ferrari
本报告是严格保密的。
Do you know where I come from?
本报告是严格保密的。
Can you recognize this brand?
本报告是严格保密的。
本报告是严格保密的。
路易威登
LouisVuitton
简称LV,始创于一八四五年，以 做工精细华美的旅行箱包闻名 于世，产品包括皮件、皮箱、 旅行用品、男装女装Biblioteka Baidu笔、手 表等。一百五十余年来，路易 威登精致、品质、舒适的“旅 行哲学”广受推崇，深的各国 名流的喜爱。
LouisVuitton, referred to as LV, was founded in 1845. It is mainly fanous for fine travel bags, including leather goods, luggage, travel goods, men's women's, pens, watches. During the past 150 years, Louis Vuitton is always loved by customers for its refined quality. Also its comfortable "travel philosophy" is widely respected.
• 罗特斯
• Lotos，全球最贵的眼镜供应商，品牌创始于
一八七二年，产品包括手表、眼镜和珠宝等。
Lotos, the world's most expensive glasses supplier brand, which was founded in 1872. The products include watches, eyewear and jewelry.