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Marketing Journals survey of

opinion

Doctoral-

granting

institutions Overall Sub-field

1111

2221

3331

4597

5685

6474

77129

88158

99115

10141812

111364

1210218

13122917

1417138

1515106

16233527

17204240

18253125

19112216

20164021

214840

22242724

23211712

243420

25223326

26182514

27191610

283929

302816

312315

3823

3014

4321

4240

citation-based studie

Baumgartner & Pieters

(2000)

The reputation of journals among academics is a function of

professional opinion and acceptance within the broader field

of marketing and within specific subject areas. The rankings

provided here are a representative attempt to illustrate the

perplexities of evaluating journals while at the same time

providing a guide to journal quality as perceived by others.

Individuals should not use the journal reputation as reported

here as the sole indicator of quality, but should also consider

Hult et al. (1997)

Business Journals that publish marketing articles (HBR, Sloan Mgt Rev, etc.), but that do not focus on marketing are listed by respective areas on other tabs in this spreadsheet.

tudies

Journal

Citation

Reports

Impact

Factors

Overall

1

5

4

8

2

3

17

9

12

6

18

7

11

10

16

13

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