管理经济学术语(中英文)

《管理经济学》中英文术语

Chapter I The Fundamentals Managerial Economics accounting cost 会计成本accounting profits 会计利润constraints 约束条件consumer-consumer rivalry 消费者-消费者竞争consumer-producer rivalry 消费者-生产者竞争economic profits 经济利润economics 经济学ex-dividend date 分红期前explicit cost 显性成本five forces framework 五力构架模型future value(FV) 将来值implicit cost 隐性成本incentives 激励incremental cost 增量成本incremental revenue 增量收益manager 管理者managerial economics 管理经济学marginal analysis 边际分析marginal benefit 边际收益marginal cost 边际成本marginal net benefit 边际净收益net present value(NPV) 净现值opportunity cost 机会成本perpetuity 永续年金present value (PV) 现值producer-producer rivalry 生产者-生产者竞争profit 利润time value of money 货币的时间价值

value of a firm 企业价值

Chapter 2 Market Forces: Demand and Supply

ad valorem tax 丛价税change in demand 需求的变动change in quantity demanded 需求量的变动change in quantity supplied 供给量的变动change in supply 供给的变动comparative static analysis 比较静态分析complements 互补品consumer expectations 消费者预期consumer surplus 消费者剩余decrease in demand 需求的减少demand 需求demand function 需求函数demand shifters 影响需求变动的因素equilibrium price 均衡价格equilibrium quantity 均衡数量excise tax 消费税full economic price 完全经济价格increase in demand 需求的增加inferior good 劣等品informative advertising 信息型广告inverse demand function 反需求函数inverse supply function 反供给函数law of demand 需求定律law of supply 供给定律linear demand function 线形需求函数linear supply function 线形供给函数non pecuniary price 非金钱价格

normal good 正常品persuasive advertising 诱导型广告price ceiling 最高限价price floor 最低限价producer expectation 生产者预期producer surplus 生产者剩余shortage 短缺stockpiling 储备存货substitutes 替代品supply 供给supply function 供给函数supply shifters 影响供给变动的因素

Chapter 3 Quantitative Demand Analysis

cross-advertising elasticity 交叉广告弹性cross-price elasticity 交叉价格弹性econometrics 计量经济学elastic demand 需求富有弹性elasticity 弹性income elasticity 收入弹性inelastic demand 需求缺乏弹性least squares regression 最小二乘回归linear demand 线形需求log-linear demand 对数线形需求own price elasticity of demand 需求的自价格弹性perfectly elastic demand 需求完全弹性perfectly inelastic demand 需求完全无弹性regression analysis 回归分析regression line 回归直线standard error 标准差

unitary elastic demand 需求单位弹性

Chapter 4 The Theory of Individual Behavior

budget constraint 预算约束budget line 预算线budget set 预算集“ buy one, get one free” deals “买一赠一”交易completeness 完全性consumer equilibrium 消费者均衡diminishing marginal rate of substitution 边际替代率递减income effect 收入效应indifference curve 无差异曲线more is better 越多越好substitution effect 替代效应transitivity 可传递性

Chapter 5 The Production Process and Costs

average fixed cost 平均固定成本（AFC）average product 平均产量（AP）average total cost 平均总成本(ATC) average variable cost 平均可变成本(AVC) capital 资本constant returns to scale 固定规模收益cost function 成本函数cost minimization 成本最小化decreasing ( or diminishing ) marginal returns 边际报酬递减diminishing marginal rate of technical substitution 边际技术替代率递减diseconomies of scale 规模不经济economies of scale 规模经济economies of scope 范围经济