商务英语应用文写作-讲义PPT教学课件
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Basic knowledge of business letter writing by Echo
2020/12/10
1
商務書信寫作基礎知識及 應用文寫作
2020/12/10
商務書信的构成 商務書信的書寫格式 一般應用文寫作
2
构成
a .Letterhead 信頭
b. reference and date 編號和日期
2020/12/10
14
Signature 簽名
1.Truly yours: Mary. Franklin(親筆簽名) Mary .Franklin(打字)
2.為了讓對方回信時便于稱呼,可在打字姓 名前加注Miss or Mrs.字樣.
2020/12/10
15
Signature 簽名
3.Truly yours,
c. inside name and address 封內 地址
d. salutation
稱呼
e. subject line
事由
f. body
信文
g.complimentary close 結尾敬語
h.signature
簽署
i.enclosure
附件
j.carbon copy notation 抄送
2020/12/10
3
Letterhead 信頭
Foxconn Company Shenzhen,China TEL: Fax: Cable:6789 E-MAIL:
2020/12/10
4
編號和日期
Your ref:JBD/WM Our ref:WDW/LH
write December for Dec. write 5 May for 5th may write 2001 for 01
信頭
Shenzhen,China TEL: Fax: Cable:6789
E-MAIL:
編號日期 Your ref:C9246 Our ref:b0234
Date:April 24,2001
The Hill Company
信內地址 108 Chestnut Street
Newyork,U.S.A.
稱呼 Gentlemen:
Foxconn Company
Mary .Franklin(親筆簽名)
表示“有關本信件內容,均由該公司負責.”
4.Truly yours,
For Foxconn Company
Mary .Franklin(親筆簽名)
表示“wenku.baidu.com名人代理該公司簽名”
2020/12/10
16
商業書信格式圖解
The Foxconn Company
也可使用reference一詞來代表Subject,也可分 別用這兩個詞的縮略詞:Ref. Or Subj.
2020/12/10
13
Complimentary Close 結尾敬語
Yours very truly,
Very truly yours,
Yours respectfully, Very respecfully yours,
6
信內地址
2.給某位具体人,并道出其頭銜及職務
M r.Smith , Manager Foxconn Company, 105 M inzhi Road Shenzhen , China
2020/12/10
7
專業詞匯
President general manager special assistant vice manager supervisor vice supervisor group leader line leader operator
don‘t write:10/2/2001
write :15 August,2001 or August 15,2001
2020/12/10
5
信內地址
1.給某公司的某位具体人
M r.Smith Foxconn Company, 105 M inzhi Road Shenzhen , China
2020/12/10
2020/12/10
11
Salutation 稱呼
Gentlemen Sirs Dear sirs
常用
Dear Sir or Madam; My dear Sir or Madam; Dear Mr._____
2020/12/10
12
Subject 事由
為了便于繁忙的收信人對來信的要旨一目 了然,可按下列格式注明信文要旨: Subject:Sales of Washing Machine
Foxconn Company, 105 M inzhi Road Shenzhen , China
2020/12/10
10
信內地址
5.給某公司,但注明一位具体人收閱和經辦.
用“ATTN” OR “ATT”表示,置于收信人名 稱地址之下
Foxconn Company, 105 M inzhi Road Shenzhen , China ATTN: Mr.Smith
董事長 總經理 特助 副理 課長 副課長 組長 線長 作業員
2020/12/10
8
信內地址
3.給某公司一位不知姓名的負責人.
Advertising Manager Foxconn Company, 105 M inzhi Road Shenzhen , China
2020/12/10
9
信內地址
4.給某個公司本身,誰拆信都可 以.
Yours sincerely,
Sincerely yours,
Yours faithfully,
Very respectfully yours,
Yours cordially,
Very cordially yours,
Faithfully yours,
Cordially yours,
Most cordially yours, Always sincerely yours,
Echo
2020/12/10
17
私人書信范例
Echo 24,Wuhan Road Luoyang Henan,P.l.A. August 6,2001 Dear Laurent, It seems ages since I saw you last.I miss you very much.How are you getting on recently? It is said said tha………………………………………………………….. Best wishes, yours affectionately,
事由
Subj:Sales of Washing Machine
信文
*****************************************************************
結尾敬語
Very truly yours:
簽名
(簽字處)
附件 抄送
Encl.Price List cc.our Branch Offices
2020/12/10
1
商務書信寫作基礎知識及 應用文寫作
2020/12/10
商務書信的构成 商務書信的書寫格式 一般應用文寫作
2
构成
a .Letterhead 信頭
b. reference and date 編號和日期
2020/12/10
14
Signature 簽名
1.Truly yours: Mary. Franklin(親筆簽名) Mary .Franklin(打字)
2.為了讓對方回信時便于稱呼,可在打字姓 名前加注Miss or Mrs.字樣.
2020/12/10
15
Signature 簽名
3.Truly yours,
c. inside name and address 封內 地址
d. salutation
稱呼
e. subject line
事由
f. body
信文
g.complimentary close 結尾敬語
h.signature
簽署
i.enclosure
附件
j.carbon copy notation 抄送
2020/12/10
3
Letterhead 信頭
Foxconn Company Shenzhen,China TEL: Fax: Cable:6789 E-MAIL:
2020/12/10
4
編號和日期
Your ref:JBD/WM Our ref:WDW/LH
write December for Dec. write 5 May for 5th may write 2001 for 01
信頭
Shenzhen,China TEL: Fax: Cable:6789
E-MAIL:
編號日期 Your ref:C9246 Our ref:b0234
Date:April 24,2001
The Hill Company
信內地址 108 Chestnut Street
Newyork,U.S.A.
稱呼 Gentlemen:
Foxconn Company
Mary .Franklin(親筆簽名)
表示“有關本信件內容,均由該公司負責.”
4.Truly yours,
For Foxconn Company
Mary .Franklin(親筆簽名)
表示“wenku.baidu.com名人代理該公司簽名”
2020/12/10
16
商業書信格式圖解
The Foxconn Company
也可使用reference一詞來代表Subject,也可分 別用這兩個詞的縮略詞:Ref. Or Subj.
2020/12/10
13
Complimentary Close 結尾敬語
Yours very truly,
Very truly yours,
Yours respectfully, Very respecfully yours,
6
信內地址
2.給某位具体人,并道出其頭銜及職務
M r.Smith , Manager Foxconn Company, 105 M inzhi Road Shenzhen , China
2020/12/10
7
專業詞匯
President general manager special assistant vice manager supervisor vice supervisor group leader line leader operator
don‘t write:10/2/2001
write :15 August,2001 or August 15,2001
2020/12/10
5
信內地址
1.給某公司的某位具体人
M r.Smith Foxconn Company, 105 M inzhi Road Shenzhen , China
2020/12/10
2020/12/10
11
Salutation 稱呼
Gentlemen Sirs Dear sirs
常用
Dear Sir or Madam; My dear Sir or Madam; Dear Mr._____
2020/12/10
12
Subject 事由
為了便于繁忙的收信人對來信的要旨一目 了然,可按下列格式注明信文要旨: Subject:Sales of Washing Machine
Foxconn Company, 105 M inzhi Road Shenzhen , China
2020/12/10
10
信內地址
5.給某公司,但注明一位具体人收閱和經辦.
用“ATTN” OR “ATT”表示,置于收信人名 稱地址之下
Foxconn Company, 105 M inzhi Road Shenzhen , China ATTN: Mr.Smith
董事長 總經理 特助 副理 課長 副課長 組長 線長 作業員
2020/12/10
8
信內地址
3.給某公司一位不知姓名的負責人.
Advertising Manager Foxconn Company, 105 M inzhi Road Shenzhen , China
2020/12/10
9
信內地址
4.給某個公司本身,誰拆信都可 以.
Yours sincerely,
Sincerely yours,
Yours faithfully,
Very respectfully yours,
Yours cordially,
Very cordially yours,
Faithfully yours,
Cordially yours,
Most cordially yours, Always sincerely yours,
Echo
2020/12/10
17
私人書信范例
Echo 24,Wuhan Road Luoyang Henan,P.l.A. August 6,2001 Dear Laurent, It seems ages since I saw you last.I miss you very much.How are you getting on recently? It is said said tha………………………………………………………….. Best wishes, yours affectionately,
事由
Subj:Sales of Washing Machine
信文
*****************************************************************
結尾敬語
Very truly yours:
簽名
(簽字處)
附件 抄送
Encl.Price List cc.our Branch Offices