试析我国中小企业如何开拓国际市场

毕业设计（论文）报告

题目试析我国中小企业如何开拓国际市场------以无锡中小企业为例

系别国际商学院

专业报关与国际货运

班级报关1401

学生姓名周倩倩

学号*********

指导教师陈晓燕

2017年 5 月

试析我国中小企业如何开拓国际市场

------无锡信德兴业进出口贸易有限公司

摘要：中小企业是我国国民经济的一个重要组成部分，对我国经济的发展具有重要的意义和积极的推动作用。自从我国于2001年加入世界贸易经济组织以后，给中小企业带来了机遇，但是也带来了更为严峻的挑战，导致中小企业在发展的过程中遇到很多问题和阻碍，并且在进行国际市场开拓的过程中也存在大量急需解决的问题，否则中小企业由于不能适应现在市场经济的发展而被淘汰。因此，我们必须对中小企业进行开拓市场的相关策略进行研究，确保中小企业健康稳定的发展。为此，本文以无锡信德兴业进出口贸易有限公司为例，来探讨我国中小企业如何进行国际市场的开拓。通过对中小企业开拓国际市场的内涵和优势进行分析，然后总结出无锡信德兴业进出口贸易有限公司开拓国际市场存在的问题，最后提出无锡信德兴业进出口贸易有限公司开拓国际市场的策略。希望为无锡信德兴业进出口贸易有限公司未来开拓国际市场提供一点建议。

关键词：无锡信德兴业进出口贸易有限公司、开拓国际市场、问题、对策

How to open up the international market for small and

medium sized enterprises in China

Wuxi Xinde Industrial Import and export trade Co. Ltd. Abstract：Small and medium-sized enterprises is an important part of our national economy, which has important significance and positive role in promoting the development of China's economy. Since China's accession to the World Trade Organization in 2001, brings opportunities to the small and medium-sized enterprises, but also brought a more serious challenge, resulting in small and medium-sized enterprises in the development process encountered many problems and obstacles, and there are a lot of problems need to be solved in the process of international market development, or due to the small and medium-sized enterprise cannot adapt to the current development of the market economy and be eliminated. Therefore, we must be related to the small and medium-sized enterprise marketing strategy research, to ensure the healthy and stable development of small and medium sized enterprises. Therefore, this paper takes Wuxi Sindh Industrial Import and export trade Co., Ltd. as an example, to discuss how to carry on the international market of small and medium-sized enterprises in China through the development. The analysis of the connotation and advantages of small enterprises to develop international market, and then summed up the Wuxi Sindh Industrial Import and export trade limited company to develop the international market, and finally put forward Wuxi Sindh Industrial Import and export trade limited company to develop the international market strategy. Hope for Wuxi Sindh Industrial Import and export trade limited company future development international market provides a suggestion.

Key Words:Wuxi Sindh Industrial Import & Export Trade Co., Ltd., to develop the international market, problems, countermeasures

前言 (1)

第一章【我国中小企业开拓国际市场的内涵和优势】...... 错误!未定义书签。

1.1【我国中小企业开拓国际市场的意义】........... 错误!未定义书签。

1.2【我国中小企业开拓国际市场的优势】........... 错误!未定义书签。第二章【无锡信德兴业进出口贸易有限公司开拓国际市场面临的问题】 (3)

2.1【贸易服务政策机制不完善】 (3)

2.4【出口产品竞争力薄弱】 (4)

2.6【贸易保护主义盛行，国货受到抵制】 (4)

第三章【无锡信德兴业进出口贸易有限公司开拓国际市场的对策】 (5)

3.1【稳定贸易政策】 (5)

3.4【提高产品质量，进行自主创新】 (5)

3.6【发挥政府作用，应对贸易摩擦】 (6)

第四章【结论】 (7)

致谢 (8)

参考文献 (9)