新编商务英语泛读原文翻译

Promotion is communicating information between seller and potential buyer or others in the channel to influence attitudes and behavior. The marketing manager's main promotion job is to tell target customers that the right Product is available at the right Place at the right Price.

促进通信与卖方和潜在买家或通道中的其他人的态度和行为影响的信息。营销经理人的主要推广工作是告诉目标客户，正确的产品在正确的地点在合适的价格。

What the marketing manager communicates is determined by target customers' needs and attitudes. How the messages are delivered depends on what blend of the various promotion methods the marketing manager chooses.

营销经理的沟通是由目标客户的需求和态度。如何传递的信息依赖于融合的各种推广方法，营销经理选择。

As the Ryder example shows, a marketing manager can choose from several promotion methods-personal selling, mass selling, and sales promotion.

由于莱德例所示，一个营销经理可以选择几种推广方法个人销售，质量销售，推广和销售。

Mass selling is communicating with large numbers of potential customers at the same time. It 's less flexible than personal selling, but when the target market is large and scattered, mass selling can be less expensive.

大规模销售的同时有大量的潜在客户沟通。这是比个人销售，但不够灵活时的目标市场是大而分散的，大规模的销售可以更便宜。