Mini MBA全面解析课件

What will I learn from this course?
• • • • • • • • • Presentation skills Critical thinking & analytical skills Communication skills Working in a team Leadership decision-making Persuasive skills Economic decisions Business concepts Business applications in real life
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Finance
• Corporations • Financial Terms • Stock, Bonds, Business Valuations • Annuities and perpetuities • 2008 U.S. Housing Market Crisis
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Business Law
• Contract Law • Lawsuits • Judicial Court Systems • Negligence • Liability • Assault/Battery
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Business Communication
• E-mail correspondence • Requesting information • Giving bad news • Building goodwill • East/West Cross Communication
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2. Argument/POV
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Case Solution
• Starbucks is and always has been a specialty coffee business: we need to protect our brand. • Non-brand managerial decisions: store locations, licensing and drive-through can make sense financially at one point in time, but erode brand positioning and equity long term.
Starbucks Case Concepts found in Mini-MBA
1. 2. 3. 4. 5. 6. Net earnings/net profit (Accounting/Finance) Gross margins/Net margins (Finance) SWOT Analysis (Marketing) Brand Positioning Porter’s 5 Forces (Business Strategy) Diamond E Model (Business Strategy)
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Companies
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Career Opportunities
• • • • • • • • •
Marketing Representative Account Executive Business Analyst Controller Trader Investment Banker Mortgage Banker Accountant Auditor
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Q/A
Thank You! Welcoming all Questions
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Marketing
• • • •
Customer value Maቤተ መጻሕፍቲ ባይዱketing mix The 4 P’s Segmentation, Targeting
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Business Strategy
• Starbucks Case Study • McDonald’s Case Study • Diapers Case Study • WestJet Case Study
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3. Market Conditions
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• • • • •
SWOT Analysis Porter’s 5 Forces Industry Statistics Company’s Market Share Competitors
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4. Assertions
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• Detailed portion of your POV. Position + Proof. • What are the outcomes/forecasts if we choose this option? • Use statistics and numbers to support your position.
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Introduction
• Rare opportunity to business education: Bonday’s first business course for aspiring business majors/students • Course duration: July 18th – August 31st • 14 1.5 hour class (21 total hours) • Teach students to become employable. Example: A Biology student who can only memorize cells parts, enzymes, and photosynthesis equation may graduate and work as a lab assistant. A Biology student with strong communication skills, leadership qualities has more valuable skills for greater career options and career advancements.
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How to Tackle a Business Case
• What is the problem? (Focus on POV of your boss, senior management, shareholders) • Professional Introduction (Group members + photos) • POV (Clear, concise instructions what to do) in the form of a summary • Use data (graphs, statistics, numbers, etc) to support your POV • Refer to business/marketing models (Diamond E, Porter’s 5 Forces, SWOT)
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Starbucks Case
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1. Problems
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Problems
Starbucks stock value plummeting Expansion Competitors Dunkin Donuts and McDonalds going after our market share Should we sacrifice brand value to increase customer convenience (drive-thru windows, automation, fast food tactics, kiosks)
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Why take this course?
• 45% of college grads work in a “non-college job” • 19.3% of underemployed recent college graduates pay $23,584 • 25% of underemployed worked admin positions paying $37,207 • Average pay for college graduates SHOULD be $78,500 • Teach students to become “employable” • Experience the standard expected at the workplace and arm them with necessary skills to deal with superiors, coworkers and ultimately finding success in their careers.
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Mini-MBA
Bonday Summer 2017 “Training students to become employable”
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Course Instructor
• Shanghai Jiao Tong University M.B.A. • University of British Columbia B.A. • Partner/Licensed Realtor of Private Real Estate Corporation • CEO of Private Commercial Real Estate Fund • Former Manager/CFO of Cubico Inc. • Former Vice-President/Director of Emerging Leaders of UBC
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Course Format
Accounting
Finance
Business Law
Business Communication
Marketing
Business Strategy
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Accounting
• Double-entry accounting (credit/debit system) • GAAP Principle • Income statements • Balance sheets
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Who should take this course?
Interested in studying business/commerce but unsure if they are a good fit Students about to take or taking business courses Want a future career in business: traders, accountants, consultants, managers, marketing, investing stocks, starts-ups, banking Increase your chances to getting hired in today’s competitive job market after college. General interest in Business and wants to be challenged in class.
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5. Address counterarguments, and issues
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• Address other relevant issues in the case. IEStarbucks’ domestic/international expansion. • Not everybody in the company is going to agree with your viewpoints. Make sure you address counterarguments either on your PPT or during Q/A.