美国通用电气公司的战略管理模式(GE)

…To Setting the Pace
The Turnaround
How did they do it?
Strategic Model
SWOT
SWOT: 1981
Strengths
Weakness
Vision
Restructuring
and change
Acquisition
Globalization
Short-Cycle Businesses
Consumer Appliances
Industrial Systems
NBC
Plastics
Specialty Materials
Financial Services
Financial Services
Commercial Finance
Consumer Finance
Growth Engine
New Product / service Diversification Extension
Products
Market Present Penetration
Market Expansion
Present
New
Present
New
Sustaining Competitive advantage
The Heritage
•Founded in 1878 by Thomas Alva Edison •Merger in 1892
-The Edison General Electric Company - The Thomson-Houston Company •One of the 12 stocks that made up the first DJIA index in 1896. In the list continuously since 1907
Equipment Management
Insurance Business
A Summary of Business Finances
Businesses
GE Capital Power Systems Transportation & Industrial Aircraft Engines Medical & Technical Plastics and Specialty Materials Consumer Products NBC Adjustments
“A decade from now, I would like General Electric to be perceived as a unique, high-spirited, entrepreneurial enterprise . . . the most profitable, highly diversified company on earth, with world quality leadership in every one of its product lines”
美國通用電来自百度文库公司的戰略管理模式（GE）
Today’s Basics…
•Revenue: $125.7 B
–Domestic: Foreign ~ 2:1
•Net Income $13.7 B •Market Capitalization: ~$244B •Employees: ~ 310,000 •13 major businesses •More than 100 countries
…Compare and Contrast
’81
Today
Revenue
$27.2B
$125.7B
Earnings
$1.7B
$13.7B
Market Value $13B
$244B
Businesses
43
13
Employees
404,000
310,000
The Three Families
GE
Long-Cycle Businesses
Total
Revenue % of total
58.4
45
20.2
16
11.6
9
11.4
9
9.0
7
7.1
6
5.8
4
5.8
4
-3.6
125.7
100
The Share of the Pie…
GE Businesses Revenue Share
4% 4% 6% 7%
45% 9%
9%
16%
GE Capital
Short-Cycle Businesses
Financial Services
Long-Cycle Businesses
Long-Cycle Businesses
Aircraft Engines
Power Systems
Medical Systems
Transportation Systems
Short-Cycle Businesses
Dynamic Perspective
BPO Digitization Front-end Focus
4blocks Six Sigma Inertia Best practices
Jack Welch’s vision
Be number 1 or 2 (Fix, sell or close) Welch set the standard for each business to become the #1 or #2 competitor in its industry
40%
40%
Long-Cycle Businesses
Short-Cycle Businesses
Financial Services
20%
The Era: How the Market Valued it
Compare & Contrast with Pre-Welch Era
From Following the Economy…
Power Systems
Transportation & Industrial Aircraft Engines
Medical & Technical
Plastics and Specialty Materials Consumer Products
NBC
The Share of the Pie…
Strategic Model
SWOT
SWOT: 1981
Strengths
Weakness
Vision
Restructuring