跨文化商务交际 (5)

Section 1
百度文库
An Introduction to the Topic
What is a Stereotype?
The word “stereotype” literally means “solid-kind”. It was invented by Firmin Didot in the world of printing; it was originally a duplicate impression of an original typographical element, used for printing instead of the original. In fact, the word cliché and stereotype were both originally printers’ words, and in their literal printers’ meanings were synonymous. Specifically, cliché was a French word for the printing surface for a stereotype. The first reference to “stereotype”, in its modern, English use was in 1850, in the noun, meaning “image perpetuated without change”. The term “stereotype” derives from Greek word which means “solid, firm” and “blow, impression, engraved mark” hence “solid impression”. This section examines the definition of a stereotype, and looks at how and why negative stereotypes of youth find their way into the news. It also reflects on the effect these negative images have on youth, and on society’s attitudes toward teenagers.
Chapter 5
Stereotype Reduction & Cultural Adaptation
Learning Objectives
By the end of this chapter, you should be able to ❋ Understand the concept of stereotype
Chapter 5
Stereotype Reduction & Cultural Adaptation
Section 1
An Introduction to the Topic
Section 2
Section 3 Section 4 Section 5 Section 6
Case Analysis
Reading Brainstorming After-class Reading My Big Project
Section 1
An Introduction to the Topic
Lead in
How does stereotype affect people’s lives? Can you think of any events in history
that were influenced by stereotypes and biases? How do people learn to make stereotypes? How might they unlearn them? How can the media (newspapers, television,
Chapter 5
Stereotype Reduction & Cultural Adaptation
According to Webster’s New World Dictionary （1998)，a stereotype is defined as an unvarying form or pattern, specifically a fixed or conventional notion or conception of a person, group, idea, etc., held by a number of people and allows for no individuality or critical judgment. No matter how hard people try, invariably they end up putting people into categories based on what they know, what they think they know or what they believe in. This is known as stereotyping. Stereotypes are generalizations of people groups based on past experiences, which are deep-rooted in the psyche of the people. Stereotypes can be deemed positive or negative, but they seldom convey accurate information about others.
❋ Understand gender stereotyping and the discrimination in the
workplace ❋ Avoid becoming the office stereotype ❋ gain an insight of media bias and advertising
movies) help to reduce stereotyping? Do you think certain groups are more subject to
stereotyping than others? If so, why? What do you think an individual can do to help reduce bias and stereotyping?