商务英语写作的7C原则

Completeness (完整)
Business writing should also be complete in terms of format and information.
As to format, a business letter should include a letterhead, date, inside address, salutation, subject, body of letter, complimentary close and signature.
请报最优惠价，注明原产地、包装、详 细规格、可供数量和最早船期。
提示: 违背了“礼貌”(Courtesy)原则
Case Studies (案例分析)
Please let us know what you wish us to do about this matter as soon as possible.
Case Studies (案例分析)
We have received with thanks your check. The amount has been placed to your credit.
我们已经收到你方支票，谢谢。该笔款 项已汇入你账户贷方。
提示: 违背了“具体”(Concreteness)原则
你方7月1日的函收悉。
提示: 违背了“简洁”(Conciseness)原则
Case Studies (案例分析)
Because our book is full, so we cannot entertain any more orders.
由于我方订货已满，恕不能接受更多的 订单。
提示: 违背了“准确”(Correctness)原则
Comnspidleetreantieosns (完 体整 谅)
Consideration means that you prepare the writing with the readers in mind, and try to put yourself in his place to indicate that you are considerate.
例句
As to the streamers sailing from Shanghai to New York, we have bimonthly direct services. (从上海到纽约有直达船) We have two direct sailings every month from Shanghai to New York.
谢谢观看
微课名称：商务英语写作中的7C原则 所属课程：高级商务英语写作 主讲教师： PPT版权：浙江广播电视大学外国语学院 李更春
在商务信函的写作中，我们应遵循哪些原则呢？
正式 (formal)
迂回 (winded)
清晰 (clear)
详尽
具体
(detailed) ( concrete)
笼统 (general)
1 with consideration for its
recipients
2 be courteous towards
them
4 be correct in grammar, spelling, punctuation, and figures
3 be clear in meaning
5 6 be concise and concrete in wording and be complete in format, structure, and info
As to information, the writer should strive to make all points detailed, and answer all questions asked or implied.
Summary: A letter should be written
Consideration (体谅)
例句
We allow you a 2% discount for cash payment. (如付现款,我们给九八折)
You earn a 2% discount when you pay cash.
Courtesy (礼貌)
Courtesy is an important feature of business correspondence. In fact, it is an essential element of any successful communication, whether it is written or spoken.
Your Try（思考题）
1. We are given to understand you are able to supply large quantities at more attractive prices. Hint: violates the clarity principle (违反了清晰原则) 2. We have the pleasure of acknowledging your letter of April 4. Hint: violates the conciseness principle(违反了简洁原则) 3. In view of you are our regular customers, we agree to your request for price reduction. Hint: violates the correctness principle(违反了准确原则)
本月我们无法将产品手册寄达贵方。
提示: 违背了“体谅”(Consideration)原则
Case Studies (案例分析)
You are requested to make us the most favorable offer, stating origin, packing, detailed specifications, quantity suppliable and the earliest time of shipment.
Correctness (准确)
例句
Should any of the items is of interest to you, please let us know.
Should any of the items be of interest to you, please let us know.
Your Try（思考题）
4. Please airmail us the latest price list and sample for our reference. Hint: violates the courtesy principle(违反了礼貌原则) 5. We request you to open the covering L/C as soon as possible. Hint: violates the consideration principle(违反了体谅原则) 6. Please extend the L/C for ten days. Hint: violates the concreteness principle(违反了具体原则)
Conciseness (简洁)
例句
We have begun to export our machines to the foreign countries. (我 们已经开始向国外出口机器了)
We have begun to export our machines.
Business writing should be correct in grammar, punctuation, spelling, information, figures, etc.
请尽快告知，你方希望我方就此事做些 什么? or 请告知，你方希望我方就此事尽 快做些什么？
提示: 违背了“清晰”(Clarity)原则
Case Studies (案例分析)
We acknowledge with thanks the receipt of your letter of July 1.
例句
Quote us the most reasonable price. (给我方报最合理的价格)
Will you please quote us the most reasonable price?
Clarity (清晰)
Clarity means your purpose and the words are clear to your readers so that the recipients can interpret your words with the same meaning you have in mind.
简洁
ቤተ መጻሕፍቲ ባይዱ
完整
(concise) (complete)
简短 (short)
逻辑 (logical)
准确
礼貌
有力
体谅
(correct) (courteous) (forceful) (considerate)
Case Studies (案例分析)
We won't be able to send you the brochure this month.
Concreteness means the writing should be specific, definite and vivid rather than vague, general and abstract.
Concreteness (具体)
例句
a significant loss a 53 percent loss in the near future by Thursday afternoon the majority 70 percent
7C principles
CCCooonnms(s((体pi体i完ddlee谅e谅整trreaa)))nttiieoosnns
CCoouurrtteessyy ((礼礼貌貌))
CCllaarriittyy ((清清晰晰))
Conciseness (简洁)
Correctness (准确)
Concreteness (具体)
例句
As to the streamers sailing from Shanghai to New York, we have bimonthly direct services. (从上海到纽约有直达船) We have a direct sailing from Shanghai to New York every two months.
Conciseness means to write the fewest possible words without sacrificing completeness and courtesy. By eliminating unnecessary words, you
help make important ideas stand out.