商务英语写作的原则
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BUSINESS WRITING
外语教学与研究出版百度文库 1
Chapter 1 An Overview of Business Writing
商务写作概述
外语教学与研究出版社 2
Lead-in Questions
What is business communication?
Business communication is a process of exchanging information and ideas in a business setting.
Can you name some ways to communicate people in a business setting?
外语教学与研究出版社 3
Forms of Business Communication
eye contact
physical appearance
gesture
nonlinguistic posture
Writing is important for understanding and formal confirmation and as a source for later reference.
In order to achieve good communication, we should consider the following “six C’s principles”.
facial expressions
space and distance
外语教学与研究出版社 4
Forms of Business Communication
reports
e-mails
voice mails
letters
Web
conversation
linguistic faxes
memos
notes
外语教学与研究出版社 10
Criteria for Effective Business Writing
Business people can’t afford paying a personal visit each time they want to transact business in various parts of the world, instead, they make phone calls, write letters, send faxes, or e-mails.
Courtesy, Correctness, Conciseness, Clarity, Concreteness, Completeness
proposals
minutes telephone calls
外语教学与研究出版社 5
Why Business Writing?
The ability to write effectively is a valuable business asset.
1) a great deal of business is transacted in writing, which is involved in every part of business.
外语教学与研究出版社 6
Functions of Business Writing
1. To inform 2. To influence/persuade 3. To entertain
外语教学与研究出版社 7
To inform
Messages to inform are used to convey the vast amount of information needed to complete the day-to-day operations . The major purpose of most of these messages is to have the receiver understand a body of information and concentrate on the logical presentation of the content.
2) effective business writers can use their skill to help increase their company’s sales and profits by promoting good relations.
3) proficiency in writing gives a personal advantage over less capable writers and contributes substantially to his/her selfconfidence---- a necessary quality for business success.
To entertain
To secure the desired response, it is necessary to have an adequate knowledge of the English language and an understanding of human nature. The writer should have an acquaintance with the particular interest and, if possible, the emotions of the reader. No communication is wholly successful unless it retains the reader’s goodwill.
外语教学与研究出版社 8
To influence/persuade In addition to providing information, a business message must also influence the reader’s attitudes and actions.
外语教学与研究出版社 9
外语教学与研究出版百度文库 1
Chapter 1 An Overview of Business Writing
商务写作概述
外语教学与研究出版社 2
Lead-in Questions
What is business communication?
Business communication is a process of exchanging information and ideas in a business setting.
Can you name some ways to communicate people in a business setting?
外语教学与研究出版社 3
Forms of Business Communication
eye contact
physical appearance
gesture
nonlinguistic posture
Writing is important for understanding and formal confirmation and as a source for later reference.
In order to achieve good communication, we should consider the following “six C’s principles”.
facial expressions
space and distance
外语教学与研究出版社 4
Forms of Business Communication
reports
e-mails
voice mails
letters
Web
conversation
linguistic faxes
memos
notes
外语教学与研究出版社 10
Criteria for Effective Business Writing
Business people can’t afford paying a personal visit each time they want to transact business in various parts of the world, instead, they make phone calls, write letters, send faxes, or e-mails.
Courtesy, Correctness, Conciseness, Clarity, Concreteness, Completeness
proposals
minutes telephone calls
外语教学与研究出版社 5
Why Business Writing?
The ability to write effectively is a valuable business asset.
1) a great deal of business is transacted in writing, which is involved in every part of business.
外语教学与研究出版社 6
Functions of Business Writing
1. To inform 2. To influence/persuade 3. To entertain
外语教学与研究出版社 7
To inform
Messages to inform are used to convey the vast amount of information needed to complete the day-to-day operations . The major purpose of most of these messages is to have the receiver understand a body of information and concentrate on the logical presentation of the content.
2) effective business writers can use their skill to help increase their company’s sales and profits by promoting good relations.
3) proficiency in writing gives a personal advantage over less capable writers and contributes substantially to his/her selfconfidence---- a necessary quality for business success.
To entertain
To secure the desired response, it is necessary to have an adequate knowledge of the English language and an understanding of human nature. The writer should have an acquaintance with the particular interest and, if possible, the emotions of the reader. No communication is wholly successful unless it retains the reader’s goodwill.
外语教学与研究出版社 8
To influence/persuade In addition to providing information, a business message must also influence the reader’s attitudes and actions.
外语教学与研究出版社 9