跨国企业管理联合利华与高露洁案例分析(全英PPT)
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Colgate:
• Colgate almost with a single famous brand competes in the global market.
• It focuses on oral care products with a great success. • If Colgate wants to adding brand value ,it can make use of Unilever’s scientific research strength, production and sales strategy.
can reach 45%
2
Unilever: Zhonghua、Signal
outside the top 10
6
M&A’s motivation
3.Intergration of industrial chain
Colgate: • MySAP Supply Chain Management: VMI（Vendor Managed Inventory）、CBS、Collaborative Engine
employee ≥ 40000
≥ 171,000
M&A’s motivation
2.Increase market share:
Toothpaste produ百度文库t
global market share
rank in China
（according to research in 2011）
Colgate: Colgate
M&A’s motivation
1.Expand scale:
Colgate Unilever
branches or offices In ≥ 200 countries and regions 14 categories of 400 brands sold in ≥ 170 countries and regions
Unilever ：
Can I marry with you？
Dear Colgate
Will they “marry”？How are they now？
• Group member:
Unilever &Colgate.
News：
Unilever’s CEO Paul Polman said: Unilever wanted to bid Colgate for $55 billion.
————2011.February.11
M&A’s motivation The risk of M&A SWOT analyze of each company
1.Expand scale 2.Increase market share 3.Intergration of industrial chain 4.Adding brand value 5.Consideration of the company’s development strategy
Financial Movements in interest rates Fluctuating values of investments Brand Building Others
Financial:
To partially finance an acquisition of Colgate, Unilever could raise 10 billion euros of equity.
• research and innovation center：9
Unilever： • 264 production sites on 6 continents
• 6 Research & Development Center in UK, Holland, US, India and China
If they “married” —— form a strong complementarity.
M&A’s motivation
5.Consideration of he company’s development strategy
Unilever：
M&A is its main traditional strategy to develop. It can reduce a large amount of cost to expand.
Continue its M&A strategy. And compete with its biggest competitor P&G.
Colgate:
• Colgate has always been considered as “a single brand to dominant the Industry”. • the brand Colgate-Palmolive detergents and Hills pet food has the rapid growth in emerging markets in recent years. • It maybe need to learn more diversified development strategy.
• Global HR database
M&A’s motivation
4.Adding brand value
Unilever
• one of the main producer on fast moving consumer goods in the world. • especially focus on the food and home-consumed field. • But weaker in personal care products. (toothpaste!!) • And it make a sales-double enhanced plan to expand household products and • personal care products. Unfortunately, these two parts are the weaker elements of Unilever
• Colgate almost with a single famous brand competes in the global market.
• It focuses on oral care products with a great success. • If Colgate wants to adding brand value ,it can make use of Unilever’s scientific research strength, production and sales strategy.
can reach 45%
2
Unilever: Zhonghua、Signal
outside the top 10
6
M&A’s motivation
3.Intergration of industrial chain
Colgate: • MySAP Supply Chain Management: VMI（Vendor Managed Inventory）、CBS、Collaborative Engine
employee ≥ 40000
≥ 171,000
M&A’s motivation
2.Increase market share:
Toothpaste produ百度文库t
global market share
rank in China
（according to research in 2011）
Colgate: Colgate
M&A’s motivation
1.Expand scale:
Colgate Unilever
branches or offices In ≥ 200 countries and regions 14 categories of 400 brands sold in ≥ 170 countries and regions
Unilever ：
Can I marry with you？
Dear Colgate
Will they “marry”？How are they now？
• Group member:
Unilever &Colgate.
News：
Unilever’s CEO Paul Polman said: Unilever wanted to bid Colgate for $55 billion.
————2011.February.11
M&A’s motivation The risk of M&A SWOT analyze of each company
1.Expand scale 2.Increase market share 3.Intergration of industrial chain 4.Adding brand value 5.Consideration of the company’s development strategy
Financial Movements in interest rates Fluctuating values of investments Brand Building Others
Financial:
To partially finance an acquisition of Colgate, Unilever could raise 10 billion euros of equity.
• research and innovation center：9
Unilever： • 264 production sites on 6 continents
• 6 Research & Development Center in UK, Holland, US, India and China
If they “married” —— form a strong complementarity.
M&A’s motivation
5.Consideration of he company’s development strategy
Unilever：
M&A is its main traditional strategy to develop. It can reduce a large amount of cost to expand.
Continue its M&A strategy. And compete with its biggest competitor P&G.
Colgate:
• Colgate has always been considered as “a single brand to dominant the Industry”. • the brand Colgate-Palmolive detergents and Hills pet food has the rapid growth in emerging markets in recent years. • It maybe need to learn more diversified development strategy.
• Global HR database
M&A’s motivation
4.Adding brand value
Unilever
• one of the main producer on fast moving consumer goods in the world. • especially focus on the food and home-consumed field. • But weaker in personal care products. (toothpaste!!) • And it make a sales-double enhanced plan to expand household products and • personal care products. Unfortunately, these two parts are the weaker elements of Unilever