保时捷汽车公司介绍ppt课件
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54%
Cayenne→sales:77,822 units
Turnover for 2012
€13,900,000,000
sales
2011 : 116,978pcs ,
2012 : 143,096pcs,
turnover
€ 10,900,000,000
€ 13,900,000,000
operating profit
保时捷汽车公司介绍
Content:
• • • • Introduction Figures Divisions Trends & plans
Company introduction
Ferdinand Porsche
• Headquarters: Stuttgart
• Employees: 17,502 • Business scope: high-end cars
22%
Divisions:
6 parts
China
The Middle East
North America
South America
Africa
Australia
Future trends:
Greater demand, but fierce competition
Company’s plan:
Main products or services
Boxster($62,100) 911($84,300)
Cayman($52,600)
Panamera($78,100)
Cayenne($4来自百度文库,600)
The most popular car
The most classical & fastest SUV
1.Plans for 2018 2.Increase investment 3. Improve cars’ design 4.Expand markets
……
€2,045,000,000
€ 2,439,000,000 ↑19.3%
↑ 22%
↑ 27%
Sales value:
( tatolly143,096 PCS)
The proportion of sales in different countries
16% 27% 11%
North America China(includi ng Hongkong) European(exce pt Germany) Germany 24% Others