旅游产品特点_消费技术与景区解说系统

文章编号:1003)2398(2004)02)0043)04

旅游产品特点、消费技术与景区解说系统*

厉新建

(北京第二外国语学院旅游管理学院,北京100024)

THE CHARACTERISTIC S OF TOURISM PRODUCTS,

THE TECHNIQUE OF CONSUMPTION AND THE INTERPRETATION

SYSTEM OF TOURIST ATTRACTION

LI Xin-jian

(School of T our is m M ana gement,Beij ing I nter national Studies Univer sity,Beij ing100024,China)

Abstract:While China tourism industry develops ahead,the tourist attraction becomes more important and the pressure on tourist attraction is g reater than before.In the contex t of this macro-background, the author analyzed the definition of tourism product and pointed the logistic m istake and researched the characteristic of tourist product from a new angle of view.The paper considered that w e should an-aly ze the characteristics of tourism products from the transaction betw een tourists and tourist enterpris-es and the production and consumption of tourists themselves,w e also should differentiate between pereg rination and tourism experience.From the point of view of the author,we should place the tourists p consumption technique for tourism products in a more important place than the common consumers p consumption techniques for the industrial products,especially the difficulty of the trans-plant of the consumption technique and the strictly restriction of the time and space of the consumption in tourism.Through these innovative analyses on these two aspects,the paper demonstrated the im-portance of the tourist interpretation system to the development of the tourist attraction and the tourist destination.T he interpretation system of tourist attraction is more important in China because there are many centuries-old histories and profound culture that make tourists should have more luxuriant imagination to enjoy it.The paper also pointed another question about the information on the tourist attraction or tourist destination,w hich send to potential tourists by tour agency.For getting the tourist satisfaction,the tourist attraction should harmonize tour agency p s propagandas w ith facts.For

g etting the sustainable development,the tourist attraction and tourist destination should pay attention

to the decadency that hid behind the prosperity.

Key words:tourist product;consume;tourist attraction;interpretation;management

提要:在旅游产业发展进程中旅游景区的重要性和竞争压力越来越大。本文在这样一种宏观背景下,分析了传统的旅游产品的定义,指出了其逻辑上的问题,从新角度研究了旅游产品的特点,指出应该从旅游者与旅游企业之间的交易、旅游者自身的生产消费这两个角度来理解,提出了旅游经历与旅游体验之间的差异;从旅游者生产消费形成自身私有产品的角度分析,指出应该重视旅游过程中的消费技术问题,而且由于这种消费技术的可移植性和旅游消费的时空规定性,要以高于重视工业产品的消费问题的态

第19卷第2期2004年4月

人文地理

HUMAN GEOGRAPHY

Vol119,N o12

A pr12004

*收稿日期:2003)04)14;修订日期:2003)07)10

基金项目:教育部人文社会科学规划基金项目(01JA790106)的阶段性成果

作者简介:厉新建(1973)),浙江东阳人,讲师,主要从事旅游经济教学和研究工作。