浅谈烹饪美学在饭店营销中的重要作用(doc 18页)

浅谈烹饪美学在饭店营销中的重要作用(doc 18页)

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论烹饪美学在饭店营销中的重要作用

内容提要

改革开放以来，我国的烹饪技术得到了快速发展，我国烹饪也取得了丰硕的成果。但是，随着人民生活水平的不断提高，不仅对烹饪提出了许多新要求，餐饮业自身也发生许多新变化。这就要求餐饮业者提高本产品的质量和服务质量。在餐馆、饭店中这种要求体现的更加明显。广大食客对美食的要求越来越强烈。外观的好坏，不仅影响对菜点的评价，也直接影响人们的食欲和情绪，已达到更好的吸引食客和满足食客的要求的目的。从美学角度来看中国烹饪，从整体美来研究菜品。

随着经济的全球化和竞争的国际化，营销创新成为了企业生存和发展的根本，成功的营销是饭店立于不败之地的有效保证。

饭店营销的核心是满足客人的合理要求最终达到为饭店盈利的目的，而要保留住客人，产品就必须有变化有创新有突破。烹饪美学美化了产品，使饭店产

品大大的提高了档次，优化了服务环境和设备设施，让人赏心悦目，从整体美上来更好的诠释出了客人所想要的产品和服务，才能引起市场的强烈反应，给酒店带来丰富的利润。同时促进了整个饭店业的发展。

关键词：烹饪美学饭店营销

Abstract

Since reform and opening, China's cooking has been rapid development, China has made great cooking results. However, with the continuous improvement of living standards, not only made many new requirements for cooking, food and beverage industry itself many new changes have taken place. This requires restaurants to improve the quality of the product and service quality. In restaurants, hotels reflected in the more obvious such a request. The requirements of the majority of patrons of the food more and more intense. The quality of appearance, not only affects the evaluation of the dishes, but also directly affect people's appetite and mood, to get better to

attract diners and patrons to meet the requirements of the goal. From an aesthetic point of view of Chinese cooking, dishes from the whole United States to study.

With economic globalization and international competition, marketing, innovation has become a fundamental business survival and development of successful marketing is effective guarantee of the hotel in an invincible position.

Marketing is the core of the hotel to meet the reasonable demands of the guests the ultimate objective to achieve profitability for the hotel, and to retain customers, the product must have a breakthrough and innovative changes. Cooking landscaping aesthetics of the product, so that the hotel greatly improved product quality, optimize the service environment, equipment and facilities, looking, come from a better interpretation of the overall United States out of the guests want products and services, can lead to market strong response to the hotel a rich profit. While promoting the development of the entire hotel industry.

Keywords: Culinary aesthetics Hotel Marketing