商务英语作业

商务英语作业
商务英语作业

姓名:杨帆

学号:031510221

Unit 1 Globalization

Part I Business V ocabulary

Directions: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.

1 There are too many examples in aviation and other ____B___________ of what has happened to companies that have tried to do that.

A sections

B sectors

C segments

D components

2 It would not ______A_________ earlier mistakes such as attempting to enter the train or boat-building business.

A repeat

B make

C recognize

D produce

3 He is impressed, he says, by the way in which oil companies have ___D___________ from losing national images.

A obtained

B got

C reached

D benefited

4 Royal Dutch/Shell is another group which manages to ______D_________ itself as

a local company in which it operates.

A display

B exhibit

C show

D present

5 When the Japanese tyre group Bridgestone entered the US market, it made an ____________C____, buying the local production base of Firestone.

A sale

B purchase

C acquisition

D overpayment

6 If a company wishes to enter the Chinese market, it usually looks for a local ________D________ who will cooperate in setting up a joint venture.

A man

B talent

C manager

D partner

7 If you’re _____C_______ don’t go to Oslo – it’s Europe’s most expensive city.

A hard

B hardy

C hard up

D hard down

8 A survey has _____A___________ with some interesting information about the cost of living in our major cities.

A come up

B show up

C put up

D live up

9 Meals at restaurants cost a _______C__________ and drinks are very pricey.

A expense

B price

C fortune

D fate

10 Being kept waiting, being connected to voice mail or being passed on to someone

else are all common __________D______.

A flashes

B fires

C firecrackers

D flashpoints

11 Reasons for this are _______________B_____, according to Reed.

A three pieces

B threefold

C three

D triple

12 Increasing numbers of transactions take place entirely by phone, from

___D______ insurance to paying bills.

A doing

B selling

C buying

D arranging

13 As companies move towards ‘remote working’, the need for the right tone of voice

_____________A___ to every level of the organization.

A extends

B stretches

C expands

D attaches

14 However, globalization has brought problems in the compan y’s overseas plants,

and this is having a bad _________A______ on its share prices.

A effect

B influence

C affect

D consequence

15 A journalist from the Eastern Economist Review suggested recently that the

company could become the _______B_________ of a takeover if it didn’t sort out its problems soon.

A aim

B target

C objective

D purpose

16 Although this helps to lower costs, the materials are often of poor quality. This has

resulted in ________C________ orders.

A placed

B placing

C cancelled

D canceling

17 Recently, a German distributor refused a D of 50,000 blouses.

A deal

B transaction

C cargo

D consignment

18 When customers want last-minute changes to clothing, the plants cannot meet

customers’ tight ________D_______.

A times

B periods

C dates

D deadlines

19 Its latest _______B_________ were described by a famous fashion expert as

‘boring, behind the times and with no appeal to a fashion-conscious buyer’.

A series

B collections

C sequences

D present

20 Factory workers complain about their wages. They are often expected to work

________C________ without extra pay.

A over

B time

C overtime

D timely

Part II Phrase Translation

Directions: Directions: There are 20 Chinese phrases in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.

1 资本外逃fight of capital

2 福利welfare beneifts

3 相互让步give-and-take

4 国家形象national image

5 航空航天公司aerospace company

6 全球化公司global company

7 就业问题employment problems

8 生活水准living standard

9 跨文化问题cross-cultural problem

10 合资企业joint venture

11 本地合伙人local partner

12 许可协议licensing agreement

13 通货膨胀率inflation rate

14 市场调研market research

15 远程办公remote working

16 全球会议global conference

17 股票价格share price

18 顾客需求customers’ needs

19 低价战略low-pricing strategy

20 员工流动率staff turnover

Part III Sentence Translation

Directions: There are 10 sentences in this part. You are required to translate them into Chinese and write down your translation on the Answer Sheet. This part totals 20 points, two points for each sentence.

1.There are too many examples in aviation and other sectors of what has happened

to companies that have tried to do that.

在航空业和其他行业中想要原地踏步而以失败告终的例子比比皆是

2.People are much more likely to express anger over the phone, rather than in

writing or face to face.

和书信及面对面交流比起来,人民更容易在电话上发火。

3.The problem, he says, is not just that employees at Boeing think of other countries

as being exotic.

他说的问题是波音公司员工不仅认为其他国家是异国他乡,与己无关。

4. A journalist from the Eastern Economist Review suggested recently that the

company could become the target of a takeover if it didn’t sort out its problems soon.

一个来自东方经济评论的记者近来建议说如果公司不能尽快解决问题,它就会成为其他公司收购的目标。

5.It would not repeat earlier mistakes such as attempting to enter the train or

boat-building business.

它将不会再犯以前试图进入火车或者船舶制造业的错误了。

6.He is impressed, he says, by the way in which oil companies have benefited from

losing national images.

他说,石油公司通过舍弃民族形象而获益的方法给他留下了深刻的印象。

7.Royal Dutch/Shell is another group which manages to present itself as a local

company in the countries in which it operates.

皇家荷兰壳牌公司是另一个在有经营活动的国家作为当地公司出现的集团公司

8.Condit says, ‘I believe we are moving towards an era of global markets and global

companies.’

康迪特说:“我相信我们正在步入一个全球化市场和全球化公司的时代。”

9.Wal-Mart, a US retain chain, entered the Mexican market by setting up a 50-50

joint venture with a local Mexican retailer.

美国的零售连锁企业沃尔玛通过和一家当地零售商共同建议了一个各占50%份额的合资企业而进入了墨西哥市场。

10. As companies move towards ‘remote working’, the need for the right tone of voice

extends to every level of the organization.

随着公司朝着“远程工作”发展,对正确语音语调的需要延伸到组织的每个层面。

Part IV Sentence Translation

Directions: There are five sentences in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, four points for each sentence.

1 我公司经营轻工产品已有20年。

We hava been handing light industrial products for 20 years.

2 我们从商会得知你公司有意购买大量红茶。

We have learned from the Chamber of Commerce that you are in the market for a large quantity of black tea.

3 如果你认为我方的价格合理,请与我方联系。

If you fid our price reasonable, please contact us.

4 我们将非常乐意收到你方寄来的最新商品录。

We shall be pleased to receive your latest catalogue.

5 我们从互联网上得知贵公司的名称和地址。

We hava learned your name and address from the Internet.

Part V Letter Translation

Directions: There is one letter in this part. You are required to translate it into English and write down your translation on the Answer Sheet. This part totals 20 points.

敬启者:

从网上得知贵公司名称和地址,并了解到你公司经营玩具的进出口。今特致函与你,望能与你建立业务关系。

若能提供贵公司的有关产品的目录和价目单,将不胜感激。

如果价格合理而且交货期可接受,我方将大量订购。

谨上

Dear Sir,

We have obtained your name and address from the Internet, and learned that you are handling the import and export of toys. We are writing to you in the hope of establishing business relations with you.

We would appreciate it if you could send us your latest catalogues and price lists.

If you prices are reasonable and the time of shipment acceptable ,we will place a large order with you.

Sincerely yours.

Part VI Business Writing

Directions: For this part, you are required to write on the Answer Sheet a memo in the full correct format based on the information given below. This part totals 20 points.

● You are a Project Team Leader. You have had to cancel your next project meeting because some of the members of your team will be abroad.

● Write a memo to your project team;

* informing them of the cancellation and giving the reason;

* stating a new date and time for the meeting;

* requesting suggestions for the agenda.

● Write 40-50 words.

To: All team members

From: PM

Date: 24 Sep.

Subject: Project Meeting Postponed

I’m sorry to inform you that our next project meeting, scheduled to be held on 28 September, has been cancelled, because Michael and Jane will still be abroad by then.

The meeting will be postponed to 8 October when we will be back from the National Day holiday. It will be held from 9:00 to 11:00 am in Conference Room 201.

Pleas think of your suggestions for the agenda and send me a reply before 29 September.

PM

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