宝洁P&G公司简介PPT

Brands & Products
hair
skin
cleaning
Brands & Products
The toothpaste market share
Marketing
• Advertisement • Sales promotion • P&G has their own promotion slogan while each of their brands has their own unique marketing plan geared toward their target market
Five core strengths
• Consumer Understanding • Innovation • Brand-Building • Go-to-Market Capabilities • Scale
Core Strengths
Global Structure & Management
Brands & Products
• 50 Leadership Brands
• P&G serves approximately 4.8 billion people around the world with its brands. • Consistently one of the world’s top advertiseБайду номын сангаасs, investing $9.7 billion in FY 2013
P&G
高勤 冯敏 李鹏 陈玲
Background Company Cultures Core Strengths Global Structure & Governance Brands&Products Marketing External Recognition
戴雪
吉晓晨 顾靖
Background
• • • • • • Founders: William Procter & James Gamble Founded: 1837 Type: public Industry& Area served: consumer goods / worldwide Headquarters: in downtown Cincinnati, Ohio, United States Products: pet foods, cleaning agents, and personal care products • Key people: AG Lafley --- Chairman,President and CEO • Revenue: US$ 84.17 billion (2013) • Employees: 126,000 (2012)
Dow Jones Sustainability Indexes
Named to list of the Global 100 Most Sustainable Corporations in the World, with top rankings from 2000–2011 Ranked among the Global 100 Most Sustainable Corporations in the World
Company cultures
• Purpose
• Values
• Principles
Purpose
• Provide branded products • Services of superior quality • Value that improve the lives of the world’s consumers
IGD Environmental Sustainability Award Business in the Community
Awarded for our Ariel Excel Gel innovation and Future Friendly environmental campaign Awarded Big Tick for P&G Cobalt Work Placement Programme
Corporate Structure
Four parts:
• Global Business Units • Market Development Organizations • Global Business Services • Corporate Functions
Strength in Structure
External Recognition
• P&G is a global, publicly traded Fortune 500 company. • P&G is recognized as a leading global company and a company committed to creating a diverse workplace.
Values • • • • Integrity Leadership Ownership Passion for Winning • Trust
Principles
• Show respect for all individuals • The interests of the company and the individual are inseparable • Strategically focused on our work • Innovation is the cornerstone of our success • Externally focused • Mutual interdependency is a way of life
Working Mother
Recognized as one of the Top 10 Best Companies for Multicultural Women, and one of the 100 Best Companies for Working Mothers.
EXTERNAL RECOGNITION
Fortune 《财富》
Ranked No. 5 among the “Global Most Admired Companies” Consistent No. 1 ranking within industry on “Most Admired” list for 26 of 27 total years and for 14 years in a row
Barron's 《巴伦周刊》
Ranked No.10 on the “World’s Most Respected Companies List”
Ranked No. 25 among the “World’s Most Innovative Bloomberg Companies” Businessweek 《美国商业周刊》
Advertisements
• Media： TV Internet Billboards • Spokespersons： Celebrity effect
• Touching lives, improving life
Sales promotion
Positioning :high-end market and low-end market Target consumer • Price :the price factor has a great influence on consumer.
Corporate Governance
企业管制
• Management, shareholders and the board working together • Employees are long-term investors • A foundation of unity, control and staffwork • Doing what’s right
Guardian Sustainable Business
Long-listed for Guardian Sustainable Business supply chain award
National Association for Female Executives
Recognized as one of the Top 10 Companies for Executive Women.