“历年BEC中级真题阅读精讲”系列之五十九：第三辑T4P4 有想法的银行

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BEC中级真题解析_第三辑T4P1

BEC中级真题解析_第三辑T4P11 SunT ours runs a risk by selling similar holidays to customers in different income brackets.2 It is worth offering holidays at a discount to increase the number of bookings.3 SunT ours needs to reflect on its marketing methods if it wants to boost repeat custom.4 It would be a good idea to sell holidays to locations which other promoters have ignored.5 SunTours has been disadvantaged by its approach in the past.6 In certain locations, SunTours may be able to negotiate more favourable contracts.7 There is an alternative to discount holidays that would be more satisfactory for SunTours'customers.Four market experts offer advice to SunT ours, the middle-market tour operatorA Robert WorthMarketing to a wider audience could lead to more people buying direct from SunT ours rather thangoing through travel agents, and the consequent reduction in agents' commissions might boostcompany profits. Towards the end of the season, reducing the cost of holidays would attractlast-minute customers, thus avoiding any possible loss on unfilled accommodation and flights. Thecompany could also increase profits by selling more specialised holidays here in Britain, perhapsby offering breaks at historic sites and coastal destinations.B Steven WorrelWhether it's worth discounting surplus holidays is an arguable point, as it not only cuts into profits,but also results in budget-conscious holidaymakers being put next to SunTours' more affluentcustomers, thus damaging the brand. It may seem attractive at first because of tight margins, butSunT ours should think twice before taking up this option. Currently, SunTours is planning to sellhigher-margin holidays to previously 'unmarketed' destinations for which demand is greater thansupply. It is likely that accommodation providers in these emerging holiday destinations will bemore flexible when it comes to setting terms. The firm should go ahead with this policy.C Ursula CapalboGood risk management and higher sales can guarantee higher profits. Although SunT ours hasalways been averse to planning, the company would in fact benefit from a risk model thatforecasts the impact of discounting on cash flow and profitability throughout the year. SunTourswould then be able to change direction when things go wrong, as they inevitably do from time totime. Diversification can increase rather than spread risk, so caution is needed as the companyenters regions where facilities for tourists are not yet fully developed. Targeting customers nearingretirement age, whose disposable income and leisure time are increasing, would be ideal.D Gillian WilmotSunT ours knows that good relationships with customers is the key to success in the travel business.With this in mind, the company should consider that brochure mailings, unlike electroniccommunications, can attract customers and maximise year-round opportunity. They encouragesummer tourists to take another break and can even be used to send a thank-you letter to returningcustomers. Selling holidays at a reduced price is definitelynot a sensible option. A better choicewould be value-added promotions which can improve profitability and build on SunTourscustomers' desire for high-quality service.四个专家分别对一个度假公司的发展给出了自己的意见。

BEC中级阅读真题解析

第五题，培训提供了一个有力的、支持性的讨论工作表现的环境。答案是A段的：It also
allows successes and failures to be evaluated in a non-threatening atmosphere.它允许成功和失败在一个没有威胁的气氛下被评估。成功和失败也就是performance，supportive environment可以对应于non-threatening atmosphere。
somewhere else to eat自助餐
2、takeaway
a、a restaurant that cooks and sells food that you take away and eat somewhere else外卖餐馆b、a meal that you buy at this type of restaurant外卖的饭菜；外卖食物
第二题，讨论某些情况如果再度出现的话怎么样可以处理的更好。答案是A段的这么
一句：analysing how they were managed and how they might be dealt with more effectively on subsequent occasions.分析应该如何进行处理并且在接下来的情况下怎样可以处理的更有效。
第十题，上文说经济形势转变了，所以Robertson决定从事多样化的经营。后面说这种
做法永远的改变了公司的经营方式。所以第十空应该填入相应的对策，怎么样来应对经济形
势的转变。符合这一条件的是B和E，都是关于解决问题的，但是B选项所说的招募竞争
对手的餐厅经理在上下文内容中没有提到。应该选E，为商业大厦送饭，正好对应下一段所
3、in retrospect: thinking about a past event or situation, often with a different opinion of it from the one you had at the time回顾

BEC中级真题阅读详解

第二辑T11.这篇文章讲的是培训（coaching）的作用。

培训对一个公司的发展和员工的成长都是至关重要的。

文章的内容比较泛，但是题目的答案比较明显。

第一题，教练和员工之间的接触不能解决工作中的所有困难。

答案是C段的这么一句：In theory, the coaching relationship should provide answers to every problem, but in practice it falls short of this.理论上，培训可以提供所有问题的答案。

但是实践中达不到这样。

Fall short of是关键词。

第二题，讨论某些情况如果再度出现的话怎么样可以处理的更好。

答案是A段的这么一句：analysing how they were managed and how they might be dealt with more effectively on subsequent occasions.分析应该如何进行处理并且在接下来的情况下怎样可以处理的更有效。

这里的dealt with more effectively对应于题干中的better handled，on subsequent occasions.也就是occur again。

第三题，教练鼓励员工将所学应用到日常的工作中。

答案是B段的这么一句：helps individuals to use formally learnt knowledge in day-to-day work and management situations.帮助个人将学到的正式知识用在日常工作和管理情况下。

这里的day-to-day work and management situations就是题干中的routine work situations，what has been taught也就是formally learnt knowledge。

“历年BEC中级真题阅读精讲”系列之十八：第四辑T4P3 说顾客的语言

人邮第四辑真题TEST 4 READING PART 3Speaking Your Customers' LanguageModern international trading practices are highlighting the growing importance of language trainingModern-day business really does transcend national barriers.Thanks to sophisticated IT and communications systems, businesses can now market their products on a truly global scale. The world is indisputably becoming a smaller place, as service and manufacturing companies search the international marketplace for new suppliers and clients. Businesses must, however, be aware that once they expand the area in which they operate, they face increased competition. The standard and quality of their goods become increasingly important in keeping up with competitors. But most of all, it is the service element accompanying the goods which is crucial to a company's success in a particular market. This new philosophy has led to many companies, some of which have even offered products of a lesser quality, gaining success overseas.Although globalisation may, in some senses, have brought national economies closer together, societies around the world still have radically different expectations, processes and standards. These are not a function of economic change, but are more deep-rooted and difficult to alter. They can be a major problem for businesses expanding abroad, with the greatest obstacle of all being the language barrier. If you have to deal with clients, suppliers and distributors in a range of countries, you will not only need the skills to communicate with them, you will also need to reconcile any national biases you have with the diverse ways of doing business that exist around the globe.The value of effective communication is not to be underestimated. New technology such as videoconferencing and email has played a part in making the communication process easier, and it may also be possible that the introduction of language interpretation software will help with some global communications problems. But, of course, it is the human element of the communication process that is so vital in business, especially in negotiations, presentations and team-building. It is essential for managers to meet regularly with staff, customers and partners, so that issues can be discussed, messages communicated and feedback obtained.The value of well-organised language training is immense, and can bring benefits to all levels and departments within a multinational organisation. Unfortunately, however, many organisations have a very narrow view when it comes to training of any kind. Often, an urgent requirement has to be identified before training is authorised. Then, a training company is employed or a programme is developed in-house, the team is trained, and that is seen as the end of the matter. However, the fact remains that training programmes are effective only if they are relevant to a company's broader, long-term needs. They should be regarded as an investment rather than a cost.Changes in expectations and attitudes are certain to continue for companies that trade globally. Although such companies are not yet faced with their international partners and clients demanding that business be conducted in their mother tongue, they realise that overseas competition is increasing fas t. If these companies want to continue to achieve success on the international trading circuit, they must be prepared to adapt to situations and speak the local language. If not, someone else will.13 According to the first paragraph, improved communications have enabled companies toA offer a wider variety of products and services.B expand beyond their domestic markets.C perform better than their international competitors.D open more manufacturing facilities abroad.14 Some companies have succeeded at an international level even though they haveA produced inferior goods.B failed to adapt products for local markets.C ignored the standards set by their competitors.D reduced the standard of the service they offer.15 Approaches to doing business vary between countries because ofA local economic considerations.B the existence of cultural differences.C strong wishes to remain independent.D regulations about business practices.16 The writer thinks that the use of modern technology willA speed up the process of language interpretation.B never replace the need for face-to-face interaction.C help solve the problems involved in maintaining strong teams.D not lead to greater communication between companies and clients.17 A common weakness of training courses is that theyA are developed by the wrong team.B do not give good value for money.C are provided only if there is an immediate need.D do not deal with a company's specific requirements.18 Why should companies do business in the language of the countries they are operating in?A to prevent other companies taking their businessB to help them find new international partnersC to meet clients' current expectationsD to become more aware of their competitors' activities《Speaking Your Customers' Language》，说客户的语言。

BEC中级真题阅读精讲：第3辑T4P3实现成功的合并

BEC中级真题阅读精讲：第3辑T4P3实现成功的合并BEC中级真题阅读精讲:第3辑T4P3 实现成功的合并BEC中级真题阅读精讲:第3辑T4P3 实现成功的合并Achieving a successful mergerHowever attractive the figures may look on paper, in the long run the success or failure of a merger depends on the human factor. When the agreement has been signed and the accountants have departed, the real problems may only just be beginning.If there is a culture clash between the two companies in the way their people work, then all the efforts of the financiers and lawyers to strike a deal may have been in vain.According to Chris Bolton of KS Management Consultants, 70% of mergers fail to live up to their promise of shareholder value, riot through any failure in economic terms but because the integration of people is unsuccessful.Corporates, he explains, concentrate their efforts before a merger on legal, technical and financial matters. They employ a range of experts to obtain the most favourable contract possible. But even at these early stages, people issues must be taken into consideration. The strengths and weaknesses of both organisations should be assessed and, if it is a merger of equals, then careful thought should be given to which personnel, from which side, should take on the key roles.This was the issue in 2001 when the proposed merger between two pharmaceutical companies promised to create one of the largest players in the industry. For both companies the merger was intended to reverse falling market share and shareholder value. However, although the companies' skill bases were compatible,the chief executives of the two companies could not agree which of them was to head up the new organisation.This illustrates the need to compromise if a merger is to take place.13 According to the text, mergers can encounter problems whenA contracts are signed too quickly.B experts cannot predict accurate figures.C conflicting attitudes cannot be resolved.D staff are opposed to the terms of the deal.14 According to Chris Bolton, what do many organisations do in preparation for a merger?A ensure their interests are representedB give reassurances to shareholdersC consider the effect of a merger on employeesD analyse the varying strengths of their staff15 The proposed merger of two pharmaceutical groups failed becauseA major shareholders were opposed.B there was a fall in the demand for their products.C there were problems combining their areas of expertise.D an issue of personal rivalry could not be resolved.16 According to the text, focus groups can help companies toA develop new initiatives.B adopt contingency plans.C be decisive and react rapidly.D evaluate how well matched they are.17 Creating a new culture in a newly merged organisation means thatA management styles become more flexible.B there is more chance of the merger working.C staff will find it more difficult to adapt to the changes.D successful elements of the original organisations are lost.18 According to the text, intercultural analysis will showA what kind of benefits a merger can lead to.B how the national context affects the way a company is run.C how long it will take for a company culture to develop.D what changes companies should make before a merger takes place.《Achieving a successful merger》，实现一个成功的并购。

剑桥bec真题中级第三辑口语解析(part2minipresentation)

第三辑Test 1 Topic A: WHAT IS IMPORTANT WHEN ……?Trying to attract new staffCompetitive wagesCompany reputation主题要点原因Trying to attract new staff 已给要点Competitive wages 竞争力的价格Determination 决定因素Company reputation 公司声誉Belief 信念补充要点Career opportunity 职业发展前景Self-development 个人发展Working environment 工作环境Stimulus 诱因【词汇&短语】招聘recruitment 合作精神，团队精神team spirit根据…….调整tailor to 灵活福利flexible benefits受聘后的福利待遇employment packages 求职者job seeker目标群target group 职位空缺job vacancies准雇员potential employee【句型点击】表示提出建议Let’s…..Why not……?I suggest that we……My advice would be…….对观点不予评价I don’t know what to say.I can’t say I have any views on……It’s not something I have considered a lot, I’m afraid.要求重复Pardon?What did you say just now?Do you mind say it again?【参考范例】When it comes to attacking new staff for your organization, effective recruitment strategies and techniques contribute to successful appointment. Employment packages should be tailored to draw attention of the potential employees. Offering an attractive competitive wages with flexible benefits would be a determining factor in hunting new talents.A company’s reputation is among its most important and valuable assets, which is essential to attracting and retaining employees. It is often the cause that a good image of a company gains people’s trust and affinity and greatly influences thei r decisions in considering job vacancies.What’s more, better opportunity for promotion is another consideration for those that are some way along their career path. Any career opportunities to grow within the organization will be a highlight to be preferred in the target groups.In addition, nothing will impress the applicant more than knowing he or she will be an integral part of a successful team. Creation of a positive and stimulating working environment prompts the team spirit and buoyant response from the job seekers.Topic B: WHAT IS IMPORTANT WHEN ……?Preparing to go away on a business tripInforming colleagues and clientsDelegating essential tasks主题要点原因Preparing to go away on a business trip 已给要点Informing colleagues and clients通知同事和客户Involvement 参与Delegating essential tasks 分派必要的任务Efficiency 效率补充要点Setting goals 设定工作目标Productivity 生产力Creating checklist for packing 列出行李清单Equipment 设备【词汇&短语】同事colleague 完成accomplish旅程、行程itinerary 目的地destination预约booking 时间管理time management预订reservation 清单check list投影仪projector 麦克风microphone【句型点击】要求解释What does … mean?Could you explain it please?When you say…. What do you mean?Would you mind telling me the meaning of….Do you mean ….. by saying…?【参考范例】Preparing to go away on a business trip involves a lot of things to be planned well in advance, first of all, inform colleagues traveling with you and clients you will visit of the business itinerary. Doing this gives you an opportunity to share responsibility and make sure that your business trip runs as smoothly as possible.If possible, pass on the travel arrangements to people involved when you don’t have enough time and energy to manage. Everything from flight bookings to hotel reservation, even to technical support such as projectors and microphones can be delegated as essential tasks.Furthermore, it is important for you to set your goals before leaving for your business trip, what you would like to accomplish when you arrive at your destination. Time management may help your trip to be as productive as possible within such a short time to meet your goals.And it is a good idea to create a checklist in your schedule to list the item that need to be packed for your business trip, packing your luggage with essential items makes the trip much easier.Topic C: WHAT IS IMPORTANT WHEN ……?Planning corporate hospitalityGuest listType of event主题要点原因Planning corporate hospitality 已给要点Guest list 客人清单Attendance 出席Type of event 活动的种类Diversity 多样性补充要点Location 地点Accessibility 可行性Significance 好处Benefits 益处【词汇&短语】商务社交corporate hospitality 演示、展示demonstration 交往socialize 士气morale有益的beneficial 容易到达的accessible出席者attendee 职场workplace受控环境controlled environment 专注的dedicated研讨会seminar 联系，关系网networking发布launch 人际的interpersonal【句型点击】询问他人意见Any comment on…….?How do you think of……?What do you say about….?What’s your attitude to…..?Do you have any idea about…..?【参考范例】Several components come into play concerning corporate hospitality that allows opportunities for colleague and clients to socialize, relax, and work toward valuable professional and business connections in a positive and beneficial way. When planning corporate hospitality events of all sorts, create a guest list first to ensure the attendees and accommodation.Corporate hospitality provides a controlled environment for seminars, meetings, conventions conferences, and even product launches or demonstrations. Types of event are rendered in the forms of a sporting event, concert, outdoor gathering or other team building event, which add fun and enhance morale.Location is another important consideration in terms of corporate hospitality, which can be a warm and memorable venue to ensure maximum success and exceed all expectations. And you’d better select a location easily accessible by your event attendees.The significance of socializing with colleagues and clients outside of the workplace is dedicated to driving sales, building your company’s image, keeping ahead of your competitors in client hospitality and achieving specific marketing objectives, as well as motivating networking and promoting interpersonal skill development.第三辑Test 2Topic A: WHAT IS IMPORTANT WHEN ……?Writing a newspaper advertisement for a job vacancyDescription of the workExperience needed by applicants【思路点拨】主题要点原因Writing a newspaper advertisement for a job vacancy 已给要点Description of the work 工作性质描述Attention 关注Experience needed by applicants应试者的工作经验Relevance 参照条件补充要点Salary range and benefits 工资幅度及福利待遇Attraction 有吸引力Response and contact details 回复与联系方式Instruction 介绍【词汇&短语】求职者job seeker 空位vacant position 联系方式contact details 工资幅度salary range确切地阐述formulate 福利，津贴benefit 细节specific 职业前景Career path申请求职者candidate 包含incorporate需要entail 目标对象target audience 【句型点击】句子语义关系，表示转折But / Yet / While / Whereas, .... 然而……However / Nevertheless, ...然而……... Rahter than ... 而不是……... Instead of ... 而不是……... On the other hand, ... 另一方面，……【参考范例】A good and effective job newspaper advertisement should be clear and informative enough to produce efficient reading for job seekers. In formulating the advert content, several specifics are expected of the candidate. The first on the list is a detailed description of the work, mainly including an overview of the responsibilities, tasks and general scope of work entailed in the vacant position, which calls for attention from potential applicants.Next, indicate the qualifications you require such as work experience, education, computer skills, organization skill and communications skills needed by applicants, which serves as attraction of relevant interest.As a rule, most employers or corporations do not advertise pay information. However, if you list a salary range, you will get a greater response. If any benefits, training and career path are available, do incorporate in the advertisement; for they can create desire to pursue what looks like a great opportunity among the target audience.Lastly, be sure to include a clear instruction for the response and application with the contact details such as address, email, fax or phone on the bottom of your ads.Topic B: WHAT IS IMPORTANT WHEN ……?Delegating work to othersClear instructionsChoice of person for the task主题要点原因Delegating work to others 已给要点Clear instructions 清楚的任务指示Direction 方向Choice of person for the task 承担任务人的选择Quality 质量补充要点Hands-on assistance 身体力行Motivation 动机Monitor and feedback 监控与反馈Assessment 可行性【词汇&短语】企业职阶corporate ladder 亲身动手的hands-on合同工contract worker 激发motivate详述的、明确的explicit 分派allocate保证guarantee 反馈feedback最大值maximum 暗示、含义implication【句型点击】句子语义关系：表示原因Because of …..Due/owing to….Since…The reason for…. Is…Given the fact that …., we…..【参考范例】Anyone on the corporate ladder probably has some opportunities to delegate work to the team staff or to contract workers, which is one way to manage work time more effectively. Clear and explicit instructions should be give in the first place to decide and explain the targets, responsibilities and limits of the work that you delegate, for sufficient information guarantees the work to be done with a maximum of direction.Then choose the people who have the necessary ability or potential to work on the task and can be relied on to perform the task satisfactorily and responsibly. Choice of person for the task also depends on the development needs of the people involved.Additionally, advice, support and training such as providing information , possible solutions and giving hands-on assistance in a way motivates progress and inspires encouragement, commitment, enthusiasm and creative thinking in the people concerned.And allocating and monitoring the progress and quality of work are in delegate’s area of responsibility. Delegated workshould be checked regularly whether agreed targets are met with the feedback to identify the implication of necessary revisions to targets. Achievements of targets are assessed to ensure whether someone is performing well, and credit and praise for the successful completion of the task should be given.Topic C: WHAT IS IMPORTANT WHEN ……?Designing a company websiteType of information to includeDifferent language versions主题要点原因Designing a company website 已给要点Type of information to include包罗的信息类型Knowledge 知识Different language versions 不同的语言版本Interaction 交流补充要点Ready-made website template 现成的网站设计模版Economy 经济Effective navigation 有效的导航系统Accessibility 可行性【词汇&短语】定制、定做customize 流量traffic搜索引擎search engine 常惠顾客existing customers潜在顾客potential/prospective customer 布局，设计layout营业范围line of business 现成的ready-made强有力的potent 电子商务e-commerce信息源information source 模板template使用多语言的multi-lingual 导航navigation目标用户target user 菜单menu【句型点击】句子语义关系，表示结果As a result,Accordingly/consequently…In a consequence..Therefore/ thus……, hence…. 因此【参考范例】Type of information to conclude in website designing is customized for your needs to attract search engines, increase traffic and provide useful information to existing and potential customers. Well-written content in your website informs your prospective customers what is the line of business you are in, what you stand for, how you operate, the services and products you offer and the benefits in relation to competition.As a potent information sources, your website serves as a global “online marketplace”, which is enhanced with multi-lingual website content. Different language versions are designed to help people from home and abroad to read online and facilitate the interactions between the target users and the site.Another important thing is the layout of the website. Your online presence is very crucial, which should be strategically designed to communicate the unique character of your business or organization. Ready-made e-commerce website templates are recommended, for the templates cut down design and production time and have a full package of functions.Effective web navigation makes sure that your customers and clients can easily and quickly find what they are looking for under different categorizes. To make clear and consistent navigation, it’s better to use navigation menus to organize you r links according to the order of importance.第三辑Test 3Topic A: WHAT IS IMPORTANT WHEN ……?Meeting foreign clients for the first timeForeign language skillsKnowledge of cultural differences主题要点原因Meeting foreign clients for the first time 已给要点Foreign language skils 精通外语Fluent communication 交流Knowledge of cultural differences了解文化差异Appropriate response 合适的举止补充要点Business etiquette 商务礼仪Good impression 良好的印象Participation in communication积极参与交流Great rapport 和谐一致【词汇&短语】记住bear in mind 多文化的multicultural本族语、母语native tongue 澄清、净化clarification过失、出丑gaffe 敏感、敏感度sensitivity攻读、熟读read up 双赢win-win谦恭有礼courtesy 关系，一致，和谐rapport名片business card【句型点击】如何询问对方意见Do you mind …?Would you like…?Co uld you ….., please?I was wondering if you could…?【参考范例】There are certain points to bear in mind when interacting with foreign clients for the first time. First, since many international clients prefer to deal in their native tongue, to grasp some foreign language skills can be greatly helpful sometimes we need to make a conscious effort to slow down to produce a fluent communication.And in communication, gaffes arise due to differences in cultures. For an extensive discussion with a foreign client, you’d better take the effort to read up about their country and know common things about their culture. It usually takes quit e some time to comprehend the knowledge of cultural differences and respond appropriately.What’s more, you need t o ensure that you make the best impression on potential foreign clients and fine business etiquette helps in a good impression. Simple courtesies such as shaking hands firmly and exchanging business card can make multicultural clients feel comfortable.Additionally, asking questions and seeking clarifications will help you understand the goals, concerns and overall needs of the foreign clients participation in communication and cultural sensitivity is all takes to create a win-win situation and build a great rapport with your foreign client.Topic B: WHAT IS IMPORTANT WHEN ……?Deciding whether to buy or rent office equipmentCostSpeed of technological change【思路点拨】主题要点原因Deciding whether to buy or rent office equipment 已给要点Cost 价格First priority 首要因素Speed of technological change技术变化的速度Improve efficiency and boost productivity提高效率和产出补充要点Tax 课税Fully tax deductible and a tax write-off 免税Useful life 使用寿命Save you a lot of time and money 省时经济【词汇&短语】货币因素monetary factor 纳税优惠tax benefit最优先权first priority 加速折旧accelerated depreciation提升，更新upgrade 税金控除tax write-off可扣除的deductible【句型点击】如何澄清观点Don’t get me wrong. 不要误会我My attitude to….. is……What exactly I’m trying to say is…I’m afraid you’ve misunderstood me.【参考范例】Generally speaking, when getting office equipment, either to buy or to rent have its merits. However, monetary factor is given first priority. Cost should be considered to make sure that you can afford it. Even though either choice would be acceptable for you, it’s necessary to weigh whether or not the cash advantages of buying is greater to the service benefits o f renting.With the high speed of technological change, some office equipments are easy to become outdated and it’s indispensable to upgrade those equipments every couple of years to improve efficiency and boost productivity in this respect, buying new office equipments can be a better solution.Another way to decide to buy or rent comes from the tax. The renting of office equipments can be fully tax deductible if you use the rented asset in your business. But with a rent, you may have a risk of losing tax benefits for accelerated depreciation. While buying equipments is better as a tax write-off, but both renting and buying can be used on your taxes beneficially.Last but not least one is useful life. Getting the right equipment for your office not only involves whether it can keep you comfortable, organized and productive, but takes into account the useful life of office equipment , presented as a fundamental financial question which can save you a lot of time and money.Topic C: WHAT IS IMPORTANT WHEN ……?Aiming to increase staff productivityOffering bonusesCreating a pleasant environment主题要点原因Aiming to increase staff productivity 已给要点Offering bonuses 提供奖金Enhance the performance of employees提高员工表现Creating a pleasant environment创造愉快的工作环境More energy, less mistakes, and better decisions精力充沛，少犯错误，更好的做决定补充要点Career advancement事业发展前景Increase employee job satisfaction and productivity提高员工对工作的满意度Staff training员工培训Cultivate loyalty, maintain workplace productivity andgive a strong competitive edge 培养忠诚感【词汇&短语】决策层executive suite竞争优势competitive edge举止优雅的，改良的，精致的refined 【句型点击】中途打断对方…. Sorry, but….Just a moment, but…Sorry to interrupt, but…Excuse me, may I interrupt?【参考范例】There are some tips about how to motivate staff and boost employee productivity. First of all, offering bonuses is a commonly-used way of praise, recognition and reward for achievements and successes, which will enhance the performance of employee greatly. Money satisfies needs and it can stimulate people to work harder.A pleasant working environment is created to allow employees to take the initiative to get things done their way, while still working together as a team for the overall good of the company. Working happily and freely is equipped with more energy, less mistakes and better decisions.Another way to motivate employees is to ensure the employees feel that they have an important role in the overall outcome of a company’s goal and have a big chance for advancement in their career to climb the corporate ladder until they reach the executive suite, which is an effective way to increase employee job satisfaction and productivity.Besides, staff training can help all staff develop their own skills and understand the importance of their duties in the company. Well-trained staff with refined skills will cultivate loyalty through satisfied employees, maintain workplace productivity and give the company a strong competitive edge.第三辑Test 4Topic A: WHAT IS IMPORTANT WHEN ……?Aiming to keep good staffPromotion opportunitiessalaries主题要点原因Aiming to keep good staff 已给要点Promotion opportunities晋升机会Top talents retention 留住人才Salaries 工资薪水 A key attraction 吸引力补充要点Recognition and praise认可和奖励A sense of pride and boost up morale培养自豪感Workplace culture 职场文化Trust for successful two-way communication双赢的沟通【词汇&短语】高级人才top talent 骄傲感 a sense of pride提高工资pay increase 扶助，增强boost up分红制profit sharing 士气，斗志morale出勤attendance 双向的two-way【句型点击】表示附和Let’s hope soI feel confident to.Sounds great.【参考范例】One of the key secrets to retaining valued staff is offering good prospects for promotion opportunities. Continuing professional development opportunities should be scheduled and given to help employees to develop skills and advance their careers within the organization, which can ensure that top talents stay with you.Financially-based incentives could be a attraction. Competitive salary with pay increases, bonuses, profit sharing, etc. enhances good staff retention. And those monetary initiatives can be based on productivity, suggestions or ideas, and even attendance.Don’t miss the occasions where you can express your appreciation your recognition to your staff for their dedication andcontributions to the success of the practice, for showing recognition and praise to your valuable employees can stir a sense of pride and boost up morale among employees, thus motivating more improvements in their performance.Additionally, a harmonious workplace culture fosters trust for successful two-day communication. The companies who build an image in the minds of existing and potential employees that your business is an enjoyable place to work will be in a better position to recruit and retain good staff.Topic B: WHAT IS IMPORTANT WHEN ……?Organizing a conferenceConference speakersFacilities at conference centre主题要点原因Organizing a conference 已给要点Conference speakers 会议报告人Inspiration 鼓舞力Facilities at conference centre会议设备Sound effects 明显的效果补充要点Time allocation 会议时间分配Order and efficiency 井然有序Budget 会议经费Crucial support 关键支持【词汇&短语】激发性的motivational 播音public address演讲嘉宾guest speaker 事先in advance耗时的time consuming【句型点击】表示同意Absolutely!Exactly!You betYou got itThat’s for sure.【参考范例】It is wise to keep in mind that it is better to invite motivational guest speakers to do conference presentations. Good professional conference speakers can inspire attendees, create the whole atmosphere and drive for the conference. But make sure their presentation will be of interest to everyone.A suitable venue is a hard decision of conference organizing, but the most time consuming part is to determine what equipment is include in the venue booking. Facilities at conference centre, especially the public address system must be test in advance to ensure that attendees throughout the room can hear what the speaker is saying.Time allocation determines the most appropriate topics that will best achieve your conference goals. That means how much time is required to select activities and presenters can help address the conference purpose. However, the conference agenda, order and content of conference activities will go through many changes until the actual conference is fun.In addition, an effective budget is crucial to the success of the conference. In the first place, work out your costs to plan your budget and try as best as possible to cover overall expenses within your budget. Make sure to keep a file of all invoices and receipts.Topic C: WHAT IS IMPORTANT WHEN ……?Producing a marketing planIdentifying target customersSetting a budget【思路点拨】主题要点原因Producing a marketing plan 已给要点Identifying target customers确定目标客户Marketing needs and objectives市场需求与目标Setting a budget 制定预算开支Financial balances and priorities财务收支平衡补充要点Marketing strategies 市场战略Marketing direction and action市场方向Environmental factors各种环境因素Impact on the market growth potential潜在增长市场的影响【词汇&短语】收入，税收revenue 明显的measurable图表tables and graphs 政府行动government action管理工具managerial tool 文化变迁cultural changes定价pricing 营销信息marketing message市场分割market segmentation【句型点击】表示反对No way.Not really.Of course not.Not a chance.门都没有【参考范例】Producing a dynamic marketing plan will focus attention on your ideal customers. Identifying target customers is the first step in your marketing plan, which defines the needs of the market your products or services satisfy and states the objectives your company aims at.The purpose of setting a marketing budget is to lay out spending requirements necessary for meeting the plan’s objectives by gathering all the revenues and costs involved in marketing into one comprehensive document with tables and graphs, as a managerial tool, it balances what is needed to be spend against what can be afforded , and helps make choices about financial priorities.Marketing strategies are concerned with pricing , distribution, promotion, advertising and market segmentation, effective marketing strategies are indispensable for high-standard and action-oriented marketing plans, which provide the direction the product will take and usually result measurable actions.Besides, various environmental factors such as government actions, emerging technology, and even cultural changes may have a positive or negative impact on the market growth potential of your products or services. So developing your marketing message about those factors makes it easy to plan and carry out the marketing activities you need to grow your business.。

BEC中级第四辑阅读真题详解

第四辑T1P1公司未来接班人——也就是潜力股——的培养问题。

首先得搞明白的是这篇文章到底讲的什么。

不用看具体内容，有两个地方直接告诉了。

一个是题目说明的第一句话，另一个是正文的标题。

从这两个地方就可以看出全文探讨的是公司未来接班人——也就是潜力股——的培养问题。

A段讲了TLRG这个贯穿全文的研究组织诞生的原因：现行的研究满足不了需要，于是大多数公司只能自己探索发掘接班人的模式；（即第五题的答案）B段讲了直属经理（line managers）对于发掘接班人的重要性（真是干什么都要从基层抓起），以及经理们的一些疑虑；C段讲的是接班人问题对公司的重要性，并且应该让院线经理们明白这种重要性；D段是针对前面列出的问题，提出的解决建议，什么专家协助等等。

整篇文章分为四个部分，层层递进，有很强的逻辑性。

拿这样的文章来做阅读材料应该是相对容易把握的。

题目解析：图中蓝色的线为答案潜伏的地方。

7个题干基本是将原文中的句子用另外的词语和句型表述出来，所以题干中的关键词都能在正文里找到与之匹配的，比如第四题题干里的expert对应D段的specialists,第六题的too busy to对应于B段里的heavy workloads，第七题的interest对应于C段的appeal。

第一题说“经理们必须采取措施使潜力股们相信他们对公司的价值”，也就是要让潜力股们对公司忠诚，即C段说的creating “attraction centres”和loyalty。

第二题“组织必须把目光投向正在培养中的潜力股以外的地方”，即D段最后两句话所说的寻找新一代的潜力股。

第三题和B段的最后一句话完全是一个意思：怕培养潜力股的投入收不回成本。

第四题说开发潜力股，经理们需要在公司内部得到专家支持。

答案是D段的第一句话：公司的人力资源专家需要采取行动。

HR specialists就是expert。

第五题说公司现在没有在指导策略的支持下辨别潜力股。

BEC中级第四辑阅读真题解析

我公司的竞争对手把我们最好的计算机程序编制员挖走了。

4、runs deep 纯粹是想说一下那句著名的谚语：Still water runs deep 静水流深。

v5、fall victim to 成为。

的受害者。

的受害者B 段中的原话：People development all too often falls victim to heavy workloads.人员发展成为高负荷工作的受害者，也就是说经理们因为太忙而无暇顾及潜力股的培养，即第六题的答案。

答案。

6、retention 保留，在文中指留住员工。

是风险管理中常见的专业名词。

保留，在文中指留住员工。

是风险管理中常见的专业名词。

T1P2从标题和副标题能知道这篇文章讲的是收购从标题和副标题能知道这篇文章讲的是收购（（acquisition ）。

具体说来是讲公司选择收购的原因。

全文一共八段，除了第一段是总的概括，后面七段一共说明了收购需要考虑的6个原因（6 considerations ）：几乎每段对应一个，而且非常直接。

：几乎每段对应一个，而且非常直接。

第二段提到的原因是“keep up with a changing environment”，对应选项G 里的“a market is changing so fast.”第三段的原因是“The strength of competitors”。

这里的competitors 在选项F 里替换成了rivals 。

整个第三段是讲一个公司进入一个稳定市场的风险和困难。

所以所以F 选项话锋一转，选项话锋一转，说说“如果收购的话，对对手的行为作出反应的风险就降低了。

”第五段的原因是“financial motives”。

最佳的收购时机当然是在一个公司股票价值处于低位的时候。

这种收购是有风险性的，也就是选项C 所说的“more speculative acquisitions”第六段的原因“resource considerations”，也就是为了获取某种资源或技术而进行收购，对应的选项E 里所说的“research and development expertise”第七段的原因“cost efficiency”。

BEC中级第三辑阅读真题解析

BEC中级真题解析第三套详解T1P1这篇文章是关于一个女性时尚饰品公司——Flacks的发展战略问题，四个专家给出了自己的建议。

这套题目的答案稍微有些隐晦。

第一题，说在开发新产品前咨询客户的意见对于Flacks来讲是很明智的。

答案是B段的最后一句：thorough market research will help to ensure any new ideas are well received.彻底的市场调查能够确保新的思想很好的被接受。

Market research，市场调查，在很大程度上就是咨询客户的意见（consult customers），any new ideas可以对应于developing a new product,能够well received，那么对于公司来讲当然就是advisable了。

选B。

第二题，说为专业市场生产产品可以增加利润。

答案是D段的这么一句：the company should consider exploiting niche markets to improve its margins这题关键是要理解一个市场的含义：niche market。

看英英解释：a small area of trade within the economy, often involving specialized products。

improve its margins 也就是increase profits，选D。

第三题，说Flacks可能需要改变它的一个设备的功能。

这里答案不是太明显，是C段的这么一句：They should also consider refocusing production by using their UK factory for high-specification products。

他们也需要考虑通过利用英国工厂生产高规格产品来调整生产焦点。

也就是说，英国工厂原来不是生产高规格产品的，即题目说的改变它的一个设备的功能。

“历年BEC中级真题阅读精讲”系列之九：第四辑T2P4 Fighting Fit

人邮第四辑真题TEST 2 READING PART 4把第二页的解析搬到前面来了占用几位同学的位置，方便后来人Fighting FitFine Fitness, the health and fitness club operator, announced an impressive set of results yesterday: (19) a 38-per-cent jump in annual pre-tax profits, the company claimed that it had (20) none of the problems (21) last week by its rival, Top Fit .According to Samantha Collier,the chief executive, Fine Fitness (22) strong and is on (23) to reach its target of 100 clubs within three years, its strategy unaffected by the apparent (24) down of the economy.The company opened 12 new clubs in the past year; (25) its total to 51. They have (26) to be highly successful, with people joining in large numbers, especially in the 25-to-40 age range. Even the more (27) clubs are still seeing sales growth, along with rising retention (28) of more than 70 per cent. This can be seen as clear (29) of the appeal of Fine Fitness.Ms Collier admitted that as there were (30) too many companies competing with one another; there would almost certainly be (31) in the health-and-fitness-club sector of the market She predicted that, within a relatively short time, there might be only about three major companies still in (32).However, she declined to say which these were likely to be.Profits rose by £6.3 million, although there was a fall in gross margins from 31 per cent to 28.6 per cent because of higher insurance premiums, extra management costs and start-up expenses for the company's new (33) in Spain.----------------------------------------------------------------------------------------19 A Stating B Reporting C Remarking D Informing20 A taken B felt C experienced D caught21 A released B issued C opened D revealed22 A stays B remains C maintains D keeps23 A track B direction C way D line24 A falling B breaking C cutting D slowing25 A bringing B putting C getting D mounting26 A shown B resulted C proved D demonstrated27 A installed B formed C established D confirmed28 A rates B standards C proportions D volumes29 A witness B sign C display D evidence30 A purely B merely C simply D barely31 A union B consolidation C alliance D combination32 A trade B office C commerce D business33 A trial B venture C proposal D speculation文章介绍了一个经营健康俱乐部的公司的情况，依旧是形势喜人。

bec中级第四辑真题详解test3

Test3Part one这篇文章主要是关于定价〔pricing〕的.题目算是阅读第一部分里比较隐晦的了.四个部分分别介绍了影响定价的一些因素.第一题,公司没有合理定价.答案是B段引用的一个例子：He gives the example of a consumer goods company that went bankrupt largely because it did not price its digital cameras properly.因为没有对数码相机合理定价,所以一个消费品公司破产了.和第一题吻合.Consumer goods: goods such as food, clothing, etc. bought and used by individual customers消费品.第二题,大环境使得涨价很困难.答案是A段,有点不太明显,甚至可能需要点经济学基础：He accepts that low inflation figures in many industrialised countries makes raising prices tough, but argues that this should not necessarily deter companies.很多工业国家的低通货膨胀率使得涨价变得困难.通货膨胀率是衡量一国宏观经济的重要指标,也就是这题所说的context.低通货膨胀率,说明经济不太景气,涨价会很困难.deter: to make sb decide not to do sth or continue doing sth阻碍eg: The price did not deter most customers第三题,公司隐瞒定价策略的后果.答案是D段的最后一句：The worst approach is to try to keep the pricing structure secret from customers. Nowadays, that is more likely to lead to lost contracts than large profits.最坏的方法是试图让定价结构对消费者##.今天,它更有可能导致失去合同而不是大的利润.第四题,一个公司确保定价准确的方式.答案是B段的这么一句：a Swiss drug company that introduced software for every sales representative's laptop, enabling them to provide consistent and accurate price quotes.一个瑞士的医药公司为每一位销售代表的手提电脑引进了软件,确保他们提供持续准确的定价.这里的accurate对应于precision,引进的软件就是方式〔means〕. 第五题,公司了解降价的后果.答案在C段,但是不那么明显：Supermarket chains, for example, can easily track customers' 'elasticity' - how their buying habits change in response to a price rise or a discount.大的超市可以轻易追踪客户的弹性—他们的购买习惯是如何对涨价或打折做出反应的.这个题需要理解一个常见的经济学术语：弹性.elasticity ：the extent to which people want to buy more or less of a product or service when its price changes.这个术语的概念基本吻合第五题所说的.能够了解客户的需求弹性,也就了解了涨价或者降价的效果.第六题,对产品定价首要的是根据客户所愿意支付的.答案是A的最后一句：based on their willingness to pay..集于他们的支付意愿.这里的based on对应于the first sector.第七题,粗糙的定价准则的广泛应用.答案在C段,有点隐晦：But although a company can now measure this sort of thing in a more sophisticated way, following basic rules is still the most common way of setting prices.虽然公司可以用一种更复杂的方式来衡量,遵守基本的规则仍然是定价的最普遍的方式.BUT是个信号.rough可以从反面对应于sophisticated,,the most common way对应于widespread use.Part two《Issues in the recruitment world》,招聘世界里的话题.围绕猎头公司〔headhunter〕展开,说明了猎头公司的发展和重要性,以与用人单位对猎头公司的一些疑问.第一段引出话题,说现在正是猎头公司占领市场的时候.接下来几段顺序介绍了猎头市场的发展阶段,从起步阶段〔第二段的内容〕,到逐步发家〔第三段〕,当中列举了一个猎头公司的情况加以说明〔第四段〕,然后第五段介绍了用人单位对猎头公司的一些质疑.最后一段是总的概括.做这种题一定要理清文章的逻辑顺序,从整体上把握文章脉络.第八题,第二段的最后一句.第二段是简单引出猎头公司的起步,起步阶段并没有多少公司认识到猎头公司的重要性,就如第八题前面的一句话所说：It is hard to overstate the significance of this.很难高估这个的重要性,也就是说猎头公司的作用并没有被完全的认识到.后面的空格应该相应的填入猎头公司不太被重视的句子.E选项正好满足这个特点：直到几年前,甚至最大的公司都不可能一年利用猎头公司来填补一两个职位.第九题,主要是介绍Pinnacle这个猎头公司的情况.前面说这个公司的市场份额在10%到15%,空格后面一个rather〔相反〕,说定义公司成功的应该是公司所处理的高质量的工作和客户.中间应填入一个表转折意思的句子,并且可能和公司的市场份额有关.A句满足这个要求：虽然其他人可能把它〔指市场份额〕估计得更低,但一个公司的名声不仅仅是建立在市场份额基础上的.第五段,集中填入三个句子,所以一定要从意思上进行把握.这一段是用人单位对猎头公司的一些质疑,然后猎头公司Pinnacle的主席Edwards进行了一些反驳.这一段第一句话说人力资源部经理认为Pinnacle发挥了很重要的作用,接着空格后面说的是Some are concerned that…也就是一些人提出了担心,所以中间的第十题应该填入表示转折意思的句子,而且可能是对猎头公司发挥的作用的消极看法.D满足这一要求：但是这种认可不代表他们完全的高兴.BUT是个关键的信号,acceptance是指代前面人力资源经理们对猎头公司发挥作用的认可.第十一题,前面的句子是对猎头公司发挥作用的担心,认为它们权力过大了.这一题后面的句子是引用一个人力资源经理的解释,进一步说明猎头公司的影响力太大.所以十一题也应该与此相关.B符合：他们首要担心的是猎头公司会创造或者破坏管理职业生涯.Worry是关键词,同前面的concern相对应,make or break managerial careers也就是上下文所说的权利过大,简直拥有生杀大权.第十二题,理解了前面的,不难做出选择.这里很明显就是猎头公司为自己辩护.前面指责猎头公司的评价会影响个人的选择.而空格后面是Edwards的解释,说最终的决定权是掌握在客户自己手中.所以这一题很明显应该填入对前面表示反驳的句子,也就是F,object to,非常明显的信号：Edwards反对这种说法,声称他所做的无非就是寻找候选人然后鼓励他们去申请某个特定的职位.Part three《The art of persuasion》,劝说的艺术.这里的劝说〔persuasion〕带点广告的意思,是指怎么样设计广告手册〔brochure〕才能吸引顾客,也就是劝顾客掏钱购买产品.第一段引出话题,说广告手册常常设计得不合理,会把客户弄糊涂,从而结束客户的咨询.很多企业并没有思考一些关键性的问题,比如想通过广告手册达到什么目的.通常企业设计广告手册的原因是竞争对手拥有它.13题问第一段中作者对广告手册所做的观点是什么.答案是后面几句：businesses fail to ask themselves critical questions like….企业没有问自己一些关键性的问题.从这段话可以看出,作者认为企业在设计广告手册时的考虑是不周全的,没有进行深入思考.所以答案是C：设计他们时考虑得并不充分.A不对,没有提到客户的期望,只是说广告手册可能会把客户弄糊涂.B 也不对,第一段并没有提到design的问题.D在原文中也没有提到.这题稍微需要理解和概括. 第二段是讲广告手册设计时的一些考量.开头先说客户需要的广告手册是一个混合体,很难找到.而往往客户手册的预算是有限的,所以设计时不可能满足所有的市场需要,应该优先考虑最关键的部分.14题问作者在第二段中对公司的建议是什么.原文说的很明白：There may not be enough money to meet all three marketing needs, so the first task is to plan the brochure, taking into account the most significant of these.不可能满足所有的市场需要,所以优先考虑最关键的部分,其他的需要用另外的方式来满足.理解了内容不难选出答案是C：接受一个广告手册不可能满足所有目标的事实.第三段紧接着第二段所说的首要任务〔first task〕,提出了次要任务〔second task〕：把广告手册的内容找准.在95%的情况下,公司会雇人好好设计广告手册,但是却不会找有相关技能的广告文字撰稿人制作内容,或者至少给收拾下.还有一个更大的失败之处在于制作出的广告手册不是以客户为中心的.广告手册应该涉与到客户感兴趣的领域,集中在从你那购买所能获得的好处上.15题问作者在第三段说怎么样才可以改善大部分的广告手册.根据前面的内容概括,很显然答案在A和D之间.选A是根据题干中的the majority of brochures来的,原文中提到In 95 per cent of cases, a company will hire a designer to oversee the layout….. but they don't get a copywriter or someone with the right expertise to produce the text.在95%的情况下公司只注重设计而不注重表述内容,这里的95 per cent of cases可以对应the majority of brochures.get a.copywriter or someone with the right expertise to produce the text,找一个有相关技能的广告文字撰稿人来制作文字,也就是A所说的更好的语言和表达.第四段说明了广告手册刚刚诞生时的一些情况.客户更看重的不是企业所存在的时间,而是企业的名声和所干的实事.所以在广告手册的起步阶段,最重要的是企业要拥有一个良好的业绩记录.一旦这些建立起来了,广告手册就可以致力于让客户相信你的产品是市场上最好的.16题问在广告手册的引进阶段,作者对公司们的建议是什么.原文很明确：The important point to get across at the beginning is that you have a good track record..通过这一阶段最重要的是你必须有一个良好的业绩记录.也就是D选项所说的公司要注重他们所建立起来的名声.其他几个选项都没有提到.第五段说的是广告手册内容的一些注意事项.内容中要包含与你做生意时可能获得的一些好处.公司要对手册上的声明做详细说明.还可能引用现存客户的一些建议.这些可以使得广告手册显得很个人化,而不是堆砌供应商的照片然后把自己的名字印在最前面.17题问第五段对广告手册内容的讨论中,作者的建议是什么.答案是原文的这么一句：it is not enough just to state these; in order to persuade, they need to be spelt out.仅仅只是声明是不够的,为了可以说服,他们需要被详细说明.也就是B选项所说的为所做的声明提供支持.A和D没有提到,C不对,不是说避免使用他们的照片,而是说不能仅仅只呈上他们的照片,还要有别的东西,比如客户的建议.最后一段是说的设计阶段的注意事项,需要具备哪些特征才能让你的广告手册脱颖而出.18题要联系上下文进行理解,原文是说"there are many production features that can distinguish your brochure from the run of the mill."有很多生产特征能让你的广告手册区别于其他的,后文有一个make you stand out,理解这里的含义,就是要和普通的一般的广告手册相区分.所以选择ordinary.几个疑似生词：transpire：为人所知spell something out：to explain something clearly and in detailtrack record:业绩记录Part four《Online exchanges》,在线交易.19题,理解了意思不难做出选择,是说将广泛分散的卖家和买家聚集到了一起.用widely dispersed.20题,以前从未存在过的.None existed before.21题,这套设备导致了在线交易的出现.lead to导致.22题,take percentage of是个常用词组,意思是要拿走一部分.看个例句：I don’t take a percentage of your ad buy.在买卖中常用到这个说法.23题,turned out to be,固定用法,结果是24题,in total总共,固定用法25题,从意思上理解,是说挣扎着、努力着要在这个行业待下来.用struggle.26题,也要从意思上理解.这一段是讲的major embarrassments,举的例子都是消极的,前面说一个公司挣扎着要留下来,后面说当这个businessman损失了280m的时候,供应商放弃他了.用give up.27题,combine with,结合.将正确的商业计划和顶级技术结合好的时机和买家和卖家的信任. 28题,买家和卖家的信任.用confidence.29题,meet/satisfy/fulfil criteria满足标准,看朗文的一个例句：To qualify for a grant, students must satisfy certain criteria.30题,apply to 在这里是申请的意思：to make a formal request, usually written, for something such as a job, a place in a university, or permission to do something.看一个例句：I applied to four universities and was accepted by all of them.这个句子的意思是他不喜欢每次申请新的借款人时都要填相同的表格.31题,这里填入invite,使用的是一个不太常用的意思：to politely ask someone to do something.3 / 4礼貌的邀请某人做某事.整个句子的意思是邀请借款者填写一个标准的表格,然后表格在债主那里流通.32题,in competition with each other相互竞争.33题,处理了1.5m的贷款.用handle,deal的话要加with.Part five《Summary of annual progress》,年度进步总结.应该是公司领导在年度总结大会上做的报告,比较简短.34题,yet一般用在否定句的句尾,而此句是肯定句,yet多余35题,transform into,词组搭配,表示把…..转变成.of多余.36题,we have managed to improve almost double our profits,这个句子有两个谓语动词,improve 和double,所以有一个多余.保留improve的话,almost的位置不对,所以应该去掉improve,直接用double表示加倍.37题,这个句子的意思是说利润的增长已经将我们公司置于全球玻璃行业顶尖的位置.强调的动作的完成,如果用has been就是强调动作的一直持续.所以been多余.38题,succeed in固定搭配,this多余39题,最重要的原因是我们的能力一直领先于对手.定语从句的成分很齐全,不需要介词from. 40题,又是两个动词同时使用,重复了,必须去掉一个.句子的意思是我们拒绝原地踏步,stand still是原地踏步.所以去掉allow.41题,on sale,固定搭配,降价的意思.去掉the.42题,如果用that,后面应该接从句.而这句的后面不是从句.直接是comfirm as,表示确认公司作为行业领头羊的地位.43题,正确的44题,what this is,我们明确的知道这些是什么,extra多余.45题,正确的。

BEC中级真题解析_第四辑T3P2

BEC中级真题解析_第四辑T3P2Issues in the recruitment worldIn the competitive world of investment banking, good senior executives are not easy to find. Sowhat should the industry's hard-pressed directors do when they need to find senior staff?Increasingly, they decide to call in the headhunters. These are busy and profitable times for therecruitment agencies that dominate the world of executive search and selection.(0) .....They needed new people to revitalise their operations, and the result has been a boom in therecruitment market. Pinnacle, a leading recruitment agency, has helped various UK investmentbanks to rebuild their entire senior management teams. It is hard to overstate the significance ofthis. (8)............But now everything has changed, and Pinnacle is not the only major player in the field. Someanalysts believe that rival recruitment specialists ALTAssociates has a larger share of the market.However, there is little doubt that over its 13-year history, Pinnacle and its chairman, MatthewEdwards, have built up an impressive reputation.Edwards estimates that his company controls between 10 and 15 per cent of the headhuntingmarket for senior investment banking jobs in the UK.(9)............Rather, it is the high-calibre jobsand people that Pinnacle deals with that define the company's success. For example, the companywas recently commissioned to find a new chairman for NBS Bank, a vacancy that was one of themost talked about in the banking world.Most HR directors recognise that headhunters such as Pinnacle play a valuable role in therecruitment process. (10)............Some are concerned that a few companies, including Pinnacle,have too much power over high-level recruitment.(11)............As Tim Davidson, HR Directorat Cawfield Bank, explains, They can be kingmakers. These are the people who decide who gets afuture and who doesn't. If Edwards forms a view about an individual, it can affect their ability toget a particular job. That view could just have been formed on a bad day.' (12)............Final decisions in the selection process are always taken by his clients, he says, whoever they are.The role of headhunters should not be exaggerated. Many companies never use them. But as topexecutives are hard to find, there will always be a role for people like Matthew Edwards.A Although others may put it lower, it is important to remember that the company's reputation isnot based on market share alone.B Their chief worry is that the headhunters can now make or break managerial careers.C According to Edwards, this is a further indication that the way Pinnacle searches for a candidatetends to favour a certain type of manager.D But this acceptance does not mean they are universally happy, either with the state of the marketor with Pinnacle's role within it.E Until a few years ago, even the biggest companies were unlikely to use headhunters to fill morethan one or two jobs a year.F Edwards objects to this suggestion, claiming that all he does is find candidates and encouragethem to apply for a particular post.G A number of big investment banks recently decided to make changes to their managementboards after disappointing end-of-year results.《Issues in the recruitment world》招聘世界里的话题，围绕猎头公司（headhunter）展开，说明了猎头公司的发展和重要性，以及用人单位对猎头公司的一些疑问。

[精品文档]BEC中级第三辑阅读真题解析(完美打印版)

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1P1T
析解题真辑三第
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BEC中级真题阅读精讲：第3辑T4P2人力资源管理

BEC中级真题阅读精讲：第3辑T4P2人力资源管理BEC中级真题阅读精讲:第3辑T4P2 人力资源管理BEC中级真题阅读精讲:第3辑T4P2 人力资源管理Human resource managementIt is nearly a century since the car manufacturer Henry Ford said, 'You can destroy my factories and offices, but give me my people and I will build the business right back up again.'(0) .....G..... But a few business theorists are beginning to argue that managing people well can add more to the bottom line than anything else.Mike Manzotti, a leading American author in this area, has strong views about the growing importance of human resources in today's business world. (8) .............. A company with high staff commitment, for example, has an asset that its rivals find hard to copy.Research in Britain would appear to support this notion. A recent business school survey into the performance of eight multinationals found that people management could be the most decisive factor in a company's performance. Another study indicated the same thing in medium-sized manufacturing firms.(9) .............. After all, how can an organisation evaluate the commitment of its staff?For this reason, the researcher George Hessenberg argues that a scientific approach is needed. He feels that when HR professionals suggest changing an organisation's compensation structure or being more selective in recruiting, they are asking for things that require resources. (10)............Some new approaches are emerging that attempt to do just that, including the scheme devised by consultants Couze Jordan. The scheme, which covers communication, recruitment, and use of resources, predicts that significant improvements in these areas achieve an increase in shareholder value of up to 30 per cent.Another programme, launched by James Lester, an independent human resources expert, approaches the problem from a perspective that is designed to appeal to a wide range of managers. (11)..............Both, he argues, involve appropriate decisions being made about the allocation of resources within a particular budget.Lester's expertise enables him to carry out an organisational audit for his clients to identify which areas of HR are in most need of improvement. This is because there is no point in businesses spending large amounts without knowing if the investment is worthwhile. (12) ............. Lester's advice, however, is for companies to think twice before hiring people, since it is vital they assess whether they are getting value for money.A But thefindingsare inconclusive because of the difficulty of collecting reliable evidence.B He argues that the role of a skilled, motivated and flexible workforce has become more significant as traditional sources of competitive advantage diminish.C For example, a commonmistakeis to spend a fortune onrecruitmentto cover up for deficiencies in training.D However, most leading experts in the field believe that there is sufficient evidence to support this model of workplace dynamics.E Hecomparesthe positive use of human resources toeffective fund management, as this is something that senior executives can relate to.F He believes, however, that the only way they willgain approvalfor these potentially expensive initiatives is to have some data that demonstrates positivefinancial benefits.G In the light of this statement, it is odd that people management has taken so many years to move up the agenda.《Human resource management》，人力资源管理。

BEC中级真题阅读精讲：第3辑T4P5处理花费

BEC中级真题阅读精讲：第3辑T4P5处理花费BEC中级真题阅读精讲:第3辑T4P5 处理花费BEC中级真题阅读精讲:第3辑T4P5 处理花费Dealing with Expenses0 Most companies use forms or spreadsheets to process travel and entertainment00 expenses claims. As a result, it can be difficult to control over spending across the34 organisation, and unfortunatelywhendata often needs to be processed again and entered35 into the firm's othersuchaccounting systems. One solution is an automated expenses36 management system. Butifthere are various measures you can implement to make37 your existing procedures more efficient. Firstly,tryensure that all expenses claims are38 independentlybeenauthorised. Who approves senior managers' claims, for example?39 Don't waste timeforreviewing all expenses claims; only look in detail at a sample, but40 regularly up date the firm's expenses policy, and querywithall claims that fall outside it. You41 should also avoid duplicating effort; if line managers check expenses, there is little point42 in the accounts departmentaredoing so. You could try to cut down on cash advances and43 corporate credit cards; making stafftouse their own credit cards encourages them44 to submit claims on time. It is also a good idea to identifyand remind staff who do not45 submit or approve claims promptly. Finally, aim to rechargeeveryexpenses to customers where your business model allows.《Dealing with Expenses》，处理花费。

BEC中级真题阅读精讲：第3辑T4P4有想法的银行

BEC中级真题阅读精讲：第3辑T4P4有想法的银行BEC中级真题阅读精讲:第3辑T4P4 有想法的银行The bank with ideasWith several hundred years of history behind it, the APL Bank has few problems in convincing businesses that it is reputable and secure__21__ of a range of banking serving. Now, it is demonstrating to business customers that it is flexible and responsive enough to ___22___ their changing needs in the 21st century.Based in London, APL offers banking services to businesses throughout the UK via its branch __23___. Most customer service provision is ___24_ out by personal account managers based in local branches, together with ___25__ staff at company headquarters.An important ___26__for APL has been to make it easy for customers to __27__business with the bank. They can contact their account manager by direct line or email; if the manager is on holiday, a carefully chosen colleague becomes the ‘account contact’ and ___28__with the customer during the manager’s ___29___. In addition, for those who want ___30__ to their bank at any time of day or night there is now a 24-hour phone-based service.In order to remain competitive and build customer loyalty, the bank guarantees to turn around urgent loan___31__within 24 hours. This focus on the customer has also been a driving __32__in APL’s recruitment and development policy. For example, newly inducted staff ___33__a ‘customer service review’ to find out what it is like to be on the other side of the desk, asking to borrow money.Together, these ___34__in banking have achieved excellent results. The customer__35___is growing fast, and last year the bank gained 36,000 new business accounts.21. A. producer B. supplierC. providerD. giver22. A achieve B. reachC meetD. assist23. A. system B. web C. gridD. network24. A. taken B. broughtC. carriedD. put25. A. aidB. supportC. guidance D. backing26.A. objectiveB. purpose C. direction D. scheme27.A doB. run C. make D. have28. A copes B. arranges C. handlesD. deals29. A vacancy B. departureC. absenceD. retirement30.A accessB. entrance C. approach D. opening31. A. demandsB. applicationsC. proposals D. orders32. A power B. strengthC. forceD. pressure33. A take overB. go throughC. set down D. put up34.A. innovationsB. adaptations C. revisions D. modernization35. A. sourceB. baseC. centre D. foundation21、争议的焦点可能在B和C之间，supplier 还是provider。

BEC真题阅读 part4 综合总结

BEC中级reading part4选词填空题巧解阅读第四部分应试技巧—完形填空题（一）题型介绍BEC Vantage阅读第四部分不仅是考查对文章的理解，还考查语法、词汇和结构，如词的搭配、固定短语等。

考生首先必须阅读文章，了解文章的大意，在这个基础上再根据上下文确定最佳选择。

具体而言，这部分主要考查考生以下三个方面：一是语法知识，主要包括时态、语态、虚拟语气、从句、强调句、倒装句等二是词汇，包括近义词、形近词、介词搭配、形容词搭配、动词搭配、名词搭配等；三是考生对语篇的理解和推理能力。

（二）解题技巧以下是这部分常见解题技巧：1．排除无关选项：把握文章的主题，将一些看上去和文章主题毫不相关的选项排除在正确答案之外。

2.把握文章结构：充分利用文章结构来做出选择。

譬如总分结构，总述是分述的总结和概括，而分述又是对总述的展开。

当一些未知填空出现在总述中时，解出这些填空的相关已知线索很可能出现在与其对应的分述部分。

3.积累商务词汇：4.从文章衔接入手：如果填空题中需填人的词为名词，还需要确定其单数或复数形式。

要特别注意填空题后面的代词，每个代词都会表明它所代表的名词或名词短语。

因此，找到填空题后面的代词，对确定所要填入的名词有很大帮助。

如果是动词，也应确定其相应的形式，如是否用第三人称单数等。

（三）答题步骤考生可按以下步骤做题：1.把握文章主旨：细读文章首句。

与其他阅读部分不同，完形填空的第一句一般不留空白（或者空白处是例子，答案已给），是完整的一句，全文信息从此开始，通过该句预测文章主旨。

然后，快速浏览全文，阅读时要一气呵成，尽管有空格、生词或不明白之处，仍要快速读下去；注意找出关键词、核心词，划出承上启下的词组，以便于抓住文章主旨和线索，形成思路。

2.灵活选择答案：注意从上下文及其逻辑关系人手寻找最佳选项。

先读所填词的句子及其上下文。

如果一句中有两处空白，在做题时要“双管齐下”，在两处同时试填，然后通读全句，确定答案。

2023年商务英语中级真题阅读精讲

2023年商务英语中级真题阅读精讲2023年最新商务英语中级真题阅读精讲If the fear of front and rocks, life can only ever be a backwater.以下是我为大家搜寻整理的2023年最新商务英语中级真题阅读精讲，期望能给大家带来帮忙!更多精彩内容请准时关注我们应届毕业生考试网!人邮第三辑真题 TEST 3 READING PART 3SHEER GENIUS - OR A WASTE OF TIMEEncourage your original thinkers and live with their strange habits, says Alan WorthinIf one of your research staff announced that he had worked out a way to propel a vehicle on a cushion of air, would you tell him to concentrate on something practical, or suggest taking it further? If a member of your development team asked if she could come in late because she had her best ideas at 3 am would you insist that she is in the office at 9 am like everyone else?Current business wisdom is that companies need creative, innovative people to beat competitors. The reality is that companies have always needed new ideas to survive and progress, but in the past they werent particularly good at encouraging the people who produced them.Original thinkers dont always fit easily into the framework of an organisation. However, the advice from managing director, John Serrano is, Get rid of the dull people and encourage the unusual ones. Essentially, he believes that companies need to learn how to manage their original thinkers in order to ensure that the business profits from their contribution. He also says, Original thinkers often find it difficult to drive change within the organisation, so they resign, feeling angry and disappointed. It is essential to avoid this.You cant recognise original thinkers by the way they look, says Ian Freeman. An apparently ordinary exterior can conceal a very creative thinker. His consultancy, IBT Personnel, has devised a structured way to identify original thinkers. We define employees as champions, free-wheelers, bystanders and weak links, and most original thinkers come into the category of free-wheelers. They may miss deadlines if they become involved in something more interesting. They are passionate and highly motivated but have li ttle or no understanding of business directions and systems.Headhunter George Solomon also thinks original thinkers have their disadvantages. They may have a bad influence within an organisation, especially given the current management trend for working in teams. The original thinkers themselves may be unaware of any problem, but having them around can be disruptive to colleagues. who have to be allowed to point out when they are being driven crazy by the original thinkers behaviour. Yet, in his opinion, the dream team in any creative organisation consists of a balanced mixture of original thinkers and more practical, realistic people.So, having identified your original thinkers, how do you handle them? One well-known computer games company has a very inventive approach. We encourage our games designers by creating an informal working environment, says director Lorna Marsh. A company cannot punish risk-takers if it wants to encourage creativity. Management has to provide support, coaching and advice - and take the risk that new ideas may not work. Our people have flexible working hours and often make no clear distinction between their jobs and their home lives.Original thinkers may fit into the culture of 21st century organisations, but more traditional organisations may have to change their approach. Business psychologist Jean Row believes that the first step is to check that original thinkers are worth the effort. Are the benefits they bring worth the confusion they cause? If so, give them what they want, allow plenty of space, but set clear limits. Give them extremely demanding targets. If they fail to meet them, then the game is up. But if they succeed, your organisation stands only to gain.13 It is important for a company to encourage original thinkers becauseA this allows it to promote innovative products.B this enables it to stay ahead of its rivals.C they are very flexible about their working hours.D their talents are ideally suited to the market.14 John Serrano thinks that original thinkers should beA helped to develop better people management skills.B asked to manage change within the organisation.C supported so they can perform well for the company.D encouraged to follow company procedures.15 What does Ian Freeman say about original thinkers?A They are unenthusiastic and poorly motivated.B Their work standards are impossibly high.C Their abilities are hard to recognise.D They lack awareness of commercial processes.16 What problems can be observed when there are original thinkers in the workforce?A They may have a negative effect on other workers.B They dislike the concept of teamwork.C They rush tasks through to completion.D They cannot work with less creative colleagues.17 In what way is the games companys approach to original thinkers special?A It allows them to work from home whenever they wish.B It uses different forms of disciplinary action for them.C It promotes a relaxed atmosphere in the workplace.D It encourages them to reduce the risks that they take.18 A traditional organisation wishing to employ original thinkers needs toA provide them with projects they are interested in.B assess whether their contribution makes up for any problems.C have a flexible approach if goals are not always achieved.D be prepared to handle any negative feedback from colleagues.《Sheer geniusor a waste of time》，纯粹是天才，还是铺张时间?文章讲的是公司里的那些有创意的人(original thinkers)，他们对于公司的存在究竟有什么价值，公司又该怎么利用他们?13题，问对于公司来讲鼓舞有创意的人很重要的缘由是什么。