全国翻译大赛

复赛笔译试题
1、教育的发展和印刷技术的改进见证了广告单的广泛
使用。

人们都能买得起报纸了，也能够用广告促销书籍，
药品的广告尤为常见，甚至成了司空见惯的事。

然而一
些误导人的或可疑的广告不可避免的促成了第一部为
监管广告而出台的条例。

第一家广告公司出现于十九世纪。

这些广告人本质上说都是打破空间限制的人，他们以低折扣购买报纸的
版面，然后将这些版面拆分成小块，重新以高价卖给广
告客户。

在这个阶段，顾客自己负责副本，美工和设计
或是创意元素。

可是在广告公司开始提供专业广告技能
以及随后出现的提供版面购买、策划和创意活动的一条
龙服务公司改变了广告客户自己策划的形式。

电视将视觉因素与听觉因素结合在一起的巨大力量使人们认识到通过电视进行品牌再现是一种最有效
的广告方式。

这一认识造成了电视广告空前的增长和对
电视广告的投资。

而广告制作成本的不断上升甚至到了
一个赞助商竭力赞助一档节目的程度。

在这种一个赞助
商赞助一个节目的惯例下，据说杜蒙特电视网络公司是
第一家出售广告时间，许多插播广告给数个赞助商的电
视公司。

有些人说美国全国广播公司是这样做的第一人。

无论第一人是谁，这一将一个节目的时间售卖给数个广
告商的举动标志着“参与性广告”时代的诞生。

这一非赞助的举动也有效的将控制节目内容的权利从某个赞
助商转移到了媒体所有者手上。

2、Another standard for judging the strength of a economy
is foreign exchange reserve. By the end of August, China’s
foreign reserves are huge, which reach $4 trillion. This is
both a blessing and a curse. Those reverses that cost
China so many years to accumulate could just have been
make out with a few keystrokes by the U.S. central bank.
Indeed, China could give up those reserves and at the
same time becomes the biggest loser. Under the
background of worldwide excessive reserve, the U.S. can
find other buyers without much effort.
The influence of U.S. on the global financial pattern and on financial management is unusual, since the financial
market and companies of the U.S. is the center of the
global financial system .And this kind of situation will last
for a log period of time. One of the reasons is that China’s financial system need to get rid of the great credit bubble, which means many challenges.
Another aspect of economic influence on worldwide is
technology. China’s technology lags far behind, one of the
manifestation is the average productivity of overall economy is only one-fifth of that of the U.S.. Even more importantly, China has no world’s leading technology company yet. By comparison, the U.S. has large quantities of international first-class companies.。