BEC口语part 2
bec口语第二部分
口语第二部分题1 what is important when evaluating the success of teamwork ?Mutual trust is the secret of successful teamworkFull cooperation among team members has a direct impact on the success or failure of the team Timely communication and decision making will also help to improve team efficiency2 what is important when communicating management messages to the staff ?It is important to clearly state your overall purpose and expectationsProviding feedback on their performance is also importantManagers should be more open in sharing information3 what is important when aiming to control production costs ?Quality suppliers :it is important to cut down the cost of raw materialsEfficiency of production line is another important thing to considerMeasures should be taken to eliminate waste4 what is important when aiming to slash business overheads ?business overheads and expenditures needs to be budgeted and apportioned as fairly as possible to different department of the businessLong-term effect should be considered ,we should not aim to seeing instant effectWe also need to involve our staff members into the overheads reduction plan and try to see if they have anything to contribute to it5 what is important when coping with a heavy workload ?Company should introduce more benefits programmesTime management is also importantCompanys should also care about staff's mental health6 what is important when designing a layout of an office ?We have to appropriate use of space properly .we should establish work area for different tasks such as computer activities ,storage space and paper workLighting is also critical .we should consider how much lighten and what type of lightening is neededIt is also important to consider health safety and comfortable7 what is important when developing logistic strategies ?Customer service is where supply chain management or logistic startLogistic is about managing the flow of material and the flow of informationYou should also consider order processing and warehouse management and inventory ,material management8 what is important when measuring corporate performanceBusiness activities can have environmental impactsCode of ethics is the core of company culture and is an important tool for company striving for long term growthProfit and margins9 what is important when selecting a employment interviewer ?Personal qualities are important such as humility ,the ability of thinking objectively Interviewing skills such as the key to raise questionsExperience in coping with people from various backgrounds10 what is important when choosing a training programme to attend ?Consider the training contentTrainer's qualification .to make a course effective ,trainers play a very important roleLocation of training can not be ignored .11 what is important when choosing a new career chance ?It is important to consider location ,especially for one who is married and has childrenStarting salary is also important ,though may not the most important oneWhether you new job really fit you12 what is important when thinking about going for a promotion ?Work-related qualities are important ,these include qualifications training,skills and ability Relevant personal qualities,such as loyalty and responsibilityConsider your strengths and weaknesses and try your best to make up your weaknesses13 what is important when motivating senior executives ?The offer of stock options is important .in doing so ,senior executive's fortune is closely connected with the company'sSpecial benefits are also important .such as company car ,mobile phone and first-class air travel and so onBase salary short term incentives14 what is important when aiming to retain good staff ?Creating a pleasing work placeCareer plansTraining15 what is important when manage ineffective performanceTraining ,offering relevant training programmes would improve staff's abilityTransfer to another job or department can be important and useful tooWay to motivating the individuals are important as well16 what is important when deciding base salaryComparison with other companys is important .if your base salary is higher than others, it will attract a large number of candidateAvailability of local forceCompany finance and compensation policy .keep staff's salary at a acceptable level17 what is important when dealing with employee's misconductThe role of immediate can be very important .To correct employee infractionsColleagues assistance18 what is important when planing health and safety training for employeesSelect the right and related topicsStaff involvement in designing and implementing the training programme is important Opportunity for Retraining is very important because health knowledge should be emphasized and reinforced from time to time19 what is important when managing a busy schedule ?Time management skills:a keeping to do list will remind you of all essential task s to be finished it is a powerful way of organising yourselfCooperation with others who is around youUse advanced technology will help you to speed up20 what is important when managing job stress ?Developing hobbies is very importantYour job target is also important .reexaming you job goals and make some realistic oneGetting enough sleep and nutritious food21 what is important when development new product ?Market research :find if their is a market for this new productPricing is very importantPositioning your new product22 what is important when setting price for new product ?Costs competitors price quality23 what is important when promoting a productAdvertising sales promotionDirecting marketing is also important.direct mail telephone and internet24 what is important when deciding packaging for a productBest image of the product :colour texture and designThe packing design is also important ,the packaging should catch buyer's eyesOffer consumer convenience :make it easy to open the container and use the product25 what is important when choosing household appliance ?Brand name :well known brand name means high quality,better after-sales service Technology, find out if they use the state of the art technologyPrice26 what is important when dealing with customer complaints ?Remain calm suggesting a solution do not make any promise that you can not keep27what is important when maintain customer loyalty ?Discounts quality products service28 what is important when choosing an airline for a business trip ?In-flight catering :many business man will have to work right after they get off the plane and they may faced with jet lagDestination offered :if your company has business in european countries ,you would better choose a airline with flight to all major european citiesService ::such as video,that will make you relaxed ,otherwise ,you may feel dull during the flight time29 what is important when choosing a hotel for people traveling on business ?Location facilities provided price30 what is important when planing business trips ?Purpose travel arrangement luggage delegating essential tasks staying accessible31what is important when having a business trip abroad ?Arrive early and leave time to rest.Dressing properly:you should show respect to your host32what is important when selecting staff to fact-finding tours abroadPosition in the company .related to the tasks to accomplishPrevious experience .33 what is important when designing a company brochure ?Company culture :presenting your corporate image to the publicCostsConsider the target market the interest :to make the brochure as attractive as possible34 what is important when designing a company magazine?Target audienceContents includedCostsThe numbers of issues35 what is important when sending corporate gifts to foreign business clientsCulture differencesCompany logo :it should me small ,otherwise ,it will be look like a company advertisement Highest quality and the best tastes .ti conveys our warm feelings of respect and appreciation36 what is important when dressing for a job interview ?Professional image:you have to quiet aware how the interviewers will see you, first impression is important ,so it would me more appropriate to dress a bit conservatively ?37what is important when entertaining your business clients ?It is very important to have a clear plan in mind when we come to the meeting ,that is to say ,we have to work out a list of objectives to achieve ,while we entertaining them,we quietly and smoothly direct the meeting toward our goalsCostInterests38 what is important when selecting a company location ?Transportation costs ability to attract new recruits convenient39 what is important when exporting goods or services for the first time ?Cultural difference :.culture differs from country to country meet their interestProfessional adviceSelected staff40 what is important when entering a franchising agreement ?Brand name ,fanchisees can use the well-recognized brand name to make profitsTraining programmes :which should include managing skillsShould have the minimum amount of money for opening a franchised company :there will be a various costs including the franchisee fee and opening costs ?41 what is important when dealing with competition ?Pricing policy advertising policy product and service quality42 what is important when conducting computer training ?External expertsParticipant:get as many as people as possible in computer training because will become more and more popular in the futureEquipped some staff members to be on-site mentors43 what is important when choosing new computer equipment ?Reputation of the manufacturer:reliable and the quality is highProvision of staff trainingAfter-sales service44 what is important when introducing a new computer software?Potential benefits to find out if it can help your work easierConvenience to use:should be easy to learn and operateHardware requirement45 what is important when improving network security in a computer ?Regular reviewSecurity systems :internet security threats are becoming increasingly more complexTaking advice from consultant46 what is important when setting up a company websitePossible benefitPromotionDesigning47 what is important when designing a company website?Content :rich and relevant information like company profile,the achievement and the latest developmentIt should look nice and attractiveProfessional people engaged in designing updating of the content is also important48 what is important when choosing an internet company to buy from ?Delivery timeSpecial offersWide range of goods49 what is important when deciding to sell products on the internetConsider security for customersDistribution systemLook at rivals :try to find out their strength and weakness50 what is important when starting job sharing scheme ?Compatible work partnerRole defining .a clear defing of roles is also important ,we should clarify goals respectively Communication :share information and experience51 what is important when introducing job sharing system ?Suitable types for jobsPass on information52 what is important when planing a meetingMeeting agendaThe size of a meetingA suitable venue :convenient53 what is important when chairing a meetingPreparation :consult with the secretary about agendaKeeping to the agenda :cover all the items and all the topics are discussedKeeping to time54 what is important when deciding whether to attend a meeting ?LocationSpeakerTopic covers55 what is important when attending a business meeting ?Listening carefully:shows respect to the speaker and make a better understanding Taking noteCareful preparation56 what is important when planing a presentation ?Practice beforehandResearching the topicDressing properly57 what is important when exhibiting at trade fair ?Careful planing58 what is important when planing the layout of a stand ?Attract customerSecurity of exhibitsSpace arrangement : make customer feel comfortable。
bec高级口语口语考试第二部份：小演讲
BEC高级口语考试第二部份：小演讲1．第二部份考试形式(Test format of Part 2)在第二部份BEC口语考试中，考官将同时发给两名考生—张不同的试题卡、一支铅笔和一张白纸。
试题卡上印有三个与商务活动有关的备选话题。
两名考生从自己的试题卡当选择一个话题同时进行预备，其间能够用铅笔在纸上记录发言提纲。
一分钟后，由考官任意指定一名考生第一就其选定的话题做一分钟的演讲。
该考生的演讲终止后，另一名考生必需对这名考生适才的演讲提出一至两个问题（一样为一个问题），然后该考生就问题作答。
在听的进程中，另一名考生能够利用铅笔记录。
随后，另一名考生重复上述进程。
这部份考试涉及的话题十分普遍，具体包括：advertising（广告），career planning（职业构划）．communications（沟通），customer relations（客户关系），finance（金融财务），health and safety （健康和平安）．management（personnel, production, transport, etc.）（人事、生产、运输等治理），marketing （市场营销），recruitment（招聘），sales（销售），technology（技术），training（培训），business travel （商务旅行）等等。
2．应试建议(Tips on how to cope with Part 2)For the speech在这部份考试中，考生须就某个话题独立发表意见，做一个为时一分钟的小型演讲。
据统计，一个人在正常语速下，一样一分钟能够说100 ~ 120个单词。
也确实是说，一分钟演讲相当于讲十个中等长度的句子。
乍一看，讲十个句子的难度并非大，关键在于要在一分钟内把个人观点讲清楚，既要做到言之有物，又要注意层次清楚。
针对该部份面试的应试，笔者提出如下应试建议：(1) Be quick in choosing one of the topics.需要注意的是，考官将试题卡发给考生以后，就按动秒表开始计时，考生读题、选题的时刻都是计算在一分钟之内的。
BEC-Speaking part 2、3 范文
What is important when …?Choosing transport for a business trip●Convenience●Cost-effectivenessI choose Topic D, what is important when choosing transport for a business trip. When choosing transport for a business trip, there are several points need to be considered. Firstly, you need to think the most convenient way to get you to the destination. Because when you decide to go on a business trip, you might have a contract to sign or a client to meet. In that case, you may choose a plane instead of a train, so you can get your destination much faster and more convenient. Secondly, you’ll also need to consider the cost. When you are not in a rush to your destination, or you have limited budget. You can choose to take a train rather than a plane, because trains are much cheaper than the plane and save you a lot of money. In my opinion, comfort is another factor to think about. Comfort means you feel relax physically and mentally. If you want to feel comfortable during your trip, you might choose a transport that gives you a beautiful view. So you can enjoy nature during your trip. That’s all. Thank you.Your training department is thinking of introducing more distance and online training.Your have been asked to consider if this is possible.Discuss the situation together and decide:●What the advantages of this kind of training will be for employees.●If it is possible for courses in meetings and presentation skills to be delivered onlineA: Hi, Bill. Do you know that our department is thinking of introducing more distance and online training?B: Yes, I’ve heard about that. I think it’s a great choice for those colleagues who want to improve themselves. What do you think?A: Yes, online training allows them to get training in their free time. And they can strike a balance between working and learning.B: That’s right. What’more, they don’t need to go to a same location to have a class, some colleagues are lived far away from our company. Through online training they can have the flexibility to learn at home. A: Also all the trainees can communicate with each other online and learn from each other, no matter where they are. What about the courses in meetings and presentation skills? Do you think they are possible to be delivered online?B: Sure, why not? The trainer can use simulated meetings and presentations to deliver the skills to the trainees. Do you agree?A: I agree, but as the trainer cannot see the trainees, it’s not easy for him to see if all the trainees understand the course and get the skills.B: Mm. That’s right. And the trainer cannot tell if all the trainees are taking the class. It’s also not very convenient for trainees to practice as a team.A: Yes, and I think the best interaction is to talk face-to-face instead of chatting online. And talking in person helps us to build good interpersonal relationships.B: So what about combining online training and traditional teaching method together? How about we have one online class for learning, and one class in the company for changing ideas?A: That’s a very good idea! I believe that’s the best way for us to receiving training, and build a good interpersonal relationship at the same time.。
BEC高级口语口语考试第二部分：小演讲.doc
BEC高级口语考试第二部分：小演讲1.第二部分考试形式（Test format of Part 2）在笫二部分BEC 口语考试中，考官将同时发给两名考牛一张不同的试题卡、一支铅笔和一张白纸。
试题R上印有三个与商务活动有关的备选话题。
两名考生从口己的试题R中选择一个话题同时进行准备，其间可以用铅笔在纸上记录发言提纲。
一分钟示，由考官任意指定一名考住首先就其选定的话题做一分钟的演讲。
该考牛的演讲结束后，另一名考牛必须对这名考生刚才的演讲提出一至两个问题（通常为一个问题），然后该考生就问题作答。
在听的过程中，另一•名考牛•可以使用铅笔记录。
随后，另一名考牛重复上述过程。
这部分考试涉及的话题十分广泛，具体包括：advertising （广告），career planning （职业构划）.communications （沟通），customer relations （客户关系），finance （金融财务），health a nd safe ty （健康和安全）.man agcme nt （pcrso nn el, product! on, tra nsport, etc.）（人事、生产、运输等管理）,marketing （市场营销），recruitment （招聘）,sales （销售）, technology （技术），training （培训）,business travel （商务旅行）等等。
2.应试建议（Tips on how to cope with Part 2）For the speech在这部分考试中，考生须就某个话题独立发表意见，做一个为时一分钟的小型演讲。
据统计，一个人在正常语速下，一般一分钟可以说100 ~ 120个单词。
也就是说，一分钟演讲相当于讲十个中等长度的句子。
乍一看，讲十个句子的难度并不大，关键在于要在一分钟内把个人观点讲清楚，既要做到言Z有物，又耍注意条理清晰。
针对该部分口试的应试，笔者提出如下应试建议：（1）B e quick in choosing one of the topics.需耍注意的是，考官将试题卡发给考生以后，就按动秒表开始计吋，考生读题、选题的时间都是计算在一•分钟之内的。
BEC高级——口语资料
Part I Type 1Could you tell me:1. what influence you think TV advertising has on consumers in China2. how important you think imports are to China3. what you think the advantages are for people in China of spending time working abroad4. whether you think the use of mobile phones for business is always positive in China5. how important you think language training will be in China in futurePart II 提问：投机取巧篇Q: Have you found out the typical feature of those tasks in Part II?A: Generally speaking ,we can categorize the oral tasks in part two into 3 kinds:1. the importance of…2. how to…3. the factors involved in…Strategies:1. the importance of…, 就可以问how如：Customer payments: the importance to a company of ensuring that customers pay on time.提问：How can a company ensure that customers pay on time?2. how to…, 就可以问why如：Human Resources: how to introduce new staff effectively to a company’s office practices提问：Do you think it important/necessary/essential to introduce new staff effectively to a company’s office practices? Why?或Why do you think it important for new staff to get familiar with the company’s office practices?3. the factors involved in…, 就可以问what如：Information technology: the factors involved in successfully delivering services via the internet 提问：What are the other factors you can think of to deliver services via the internet successfully?Part II 话题归类Staff1. Recruitment: how to assess the performance of a job applicant in their first interview2. Human Resources: how to introduce new staff effectively to a company’s office practices3. Staff Training: the factors involved in introducing an effective mentoring system to support new recruits4. Interviews: the factors involved in performing well in a job interview5. Staff Training: how to select suitable language training courses for staff6. Personnel Management: how to ensure that employees’ skills are used to maximum advantage7. Team Building: how to evaluate the effectiveness of different types of team-building activities and events8. Recruitment: the importance of setting realistic time schedules in the recruitment processManagement:1. Product Management: the importance to a company of monitoring the sales of its products or services2. Transport Management: the factors involved in ensuring that goods reach their destination ontime3. Time Management: the importance of keeping a diary in order to manage time effectively4. Business Planning: the importance of considering economic factors when producing the business strategy5. Project Management: how to ensure that staff in different departments work together well on new projects6. Personnel Management: how to ensure that employees’ skills are used to maximum advantage Technology:1. Information Technology: the factors involved in successfully delivering services via the Internet Finance:1. Cash flow: the importance of identifying potential cash flow problems in a business2. Finance: the factors in securing finance for a new product3. Finance: the importance of providing potential investors with detailed financial information Customer:1. Customer Care: the factors involved in maintaining customer loyalty to a company2. Customer Payment: the importance to a company of ensuring that customers pay on time3. Public Relations: how to evaluate the benefits to a company of sponsoring cultural events Environment:1. Security: the importance of ensuring that offices are left secure at the end of the working day2. Business Location: the factors involved in deciding where to locate a new businessProduct:1. Manufacturing: the importance of ensuring that production workers take regular breaks2. Purchasing: the factors involved in deciding whether a company should purchase supplier or services from abroad3. Product Packaging: the importance of packaging retail goods attractively4. Product Management: the importance to a company of monitoring the sales of its products or services5. Exhibitions: how to ensure that a company’s presence at an exhibition is positive6. Research and Development: the importance to a company of investing in research and development7. Manufacturing: the importance of providing suitable workwear for production staff。
BEC口语Part-2-题集(整理自BEC口语书)
1.1TeamworkWhat’s important when…? Evaluating the success of teamwork·Mutual trust·Full co-operation·1.2InternationalCommunicationsWhat’s important when…?Communicating managementmess-ages to the staff·Overall purpose·Feedback on performance1.3Reducing Production CostWhat’s important when…?Aiming to control productioncost·Quality suppliers·Efficiency of production line·1.4Reducing OverheadsWhat’s important when…? Aiming to slash business overheads·Budget and management ·Long-term effects·1.5How to Deal with a HeavyWorkloadWhat’s important when…?Coping with a heavy workload·Benefits system·Time management1.6Work EnvironmentWhat’s important when…?Designing the layout of anoffice·Appropriate use of space·Amount of light1.7LogisticsWhat’s important when…? Developing logistics strategies·Customer service levels ·Information management·1.8Business EthicsWhat’s important when…?Measuring corporateperformance·Business ethics·Environmental protection2.1 Recruiting & SelectingWhat’s important when…?Selecting an employmentinterviewer·Personal quality·Interviewing skills2.2 Employee TrainingWhat’s important when…? Choosing a training program to attend·Content/subjects covered ·Trainer·2.3 Career DevelopmentWhat’s important when…?Choosing a new career chance·Location·Starting salary·2.4 PromotionWhat’s important when…?Thinking about going for apromotion·Work-related qualities·Personal qualities·2.5 Staff MotivationWhat’s important when…? Motivating senior executives ·Stock options ·Perquisites/ special benefits ·2.6 Staff TurnoverWhat’s important when…?Aiming to retain good staff·Pleasing work environment·Career opportunity·2.7 Appraising and ImprovingPerformanceWhat’s important when…?Managing ineffectiveperformance·Training·Transfer·2.8 Pay and BenefitsWhat’s important when…? Deciding base salary ·Salary level of comparable companies·Availability of local workforce ·2.9 Labor RelationsWhat’s important when…?Dealing with problememployee/employeemisconduct·Role of immediate supervisor·Discipline·2.10 Work Place Safety andHealthWhat’s important when…?Planning health and safetytraining for employees·Selecting training contents·Staff involvement·2.11 Time ManagementWhat’s important when…? Managing a busy schedule ·Time management skills ·Others’ cooperation·2.12 Managing StressWhat’s important when…?Managing job stress·Hobbies·Job target·3.1 Product DevelopmentWhat’s important when…?Developing new products·Market research·Screening·3.2 Setting PricesWhat’s important when…? Setting prices for new products·Costs·Demand 3.3 Product PromotionWhat’s important when…?Promoting a product·Advertising·Sales promotion·3.4 AdvertisingWhat’s important when…?Aiming to increase sales of aproduct·Advertising·Bonus for sales staff·3.5 PackagingWhat’s important when…? Deciding packaging for a products·Image·Packaging design·3.6 BrandingWhat’s important when…?Choosing householdappliances·Brand names·Technology·3.7 Customer SatisfactionWhat’s important when…?Dealing with customercomplaints·Remaining calm·Suggesting a solution to theproblem·3.8 Keeping CustomersWhat’s important when…? Maintaining customer loyalty ·Discounts·Quality products·3.9 Marketing ChannelsWhat’s important when…?Selecting the type ofmarketing channel·Geographic concentration ofthe market·Services provided by4.1 Travel and TransportWhat’s important when…?1.Choosing transport for abusinesstrip ·Comfort ·Cost2.Choosing an airline for abusiness trip·In-flight cateringmiddlemen··Destinations offered4.2 Travel and AccommodationWhat’s important when…? 1.Choosing a hotel for people travelling onbusiness·Location·Facilities provided2.Choosing a hotel to stay on business travels·Size ·Workout facilities 4.3 Domestic TravelWhat’s important when…?1.Planning business trips·Purpose ·Travelarrangement2.Selecting an agency toarrange businesstravel ·Reputation ·Speed of service3.Preparing for a businesstrip·Delegating essential tasks·Staying accessible4.4 Travelling AbroadWhat’s important when…?1.Having a business travelabroad·Advance preparations·Arrival time2.Selecting staff forfact-finding tours abroad·Position in the company·Previous experience of othercountries5.1 Corporate Culture What’s important when…? 5.2 Company ImageWhat’s important when…?5.3 Corporate GiftingWhat’s important when…?Designing a company brochure·Company culture·Costs·Designing a companymagazine·Target readership·Contents included·Sending corporate gifts toforeign business clients·Cultural differences·Company logo5.4 Corporate SponsorshipWhat’s important when…? Considering to sponsor a sports event·Target audience·Media coverage·5.5 Dress CodeWhat’s important when…?Dressing for a job interview·Professional image·Being clean and neat5.6 Entertaining BusinessClientsWhat’s important when…?Entertaining your businessclients·Appropriate venue forentertainment·Clear objectives for themeeting6.1 Site Location andRelocation6.2 Going GlobalWhat’s important when…? 6.3 FranchiseWhat’s important when…?What’s important when…? Selecting a company location ·Demand for products or services ·Transportation·Exporting goods or servicesfor the first time·Cultural differences·Professional adviceEntering a franchisingagreement·Brand name·Training·6.4 Meeting CompetitionWhat’s important when…? Dealing with competition ·Pricing policies ·Advertising strategies·7.1 Office AutomationWhat’s important when…?Conducting computer training·External experts·Participants7.2 Setting up CompanyWebsiteWhat’s important when…?Setting up a company website·Possible benefits·Promotion7.3 Internet Marketing What’s important when…? 7.4 Flexible Patterns of WorkWhat’s important when…?8.1 Staging aMeeting/ConferenceChoosing and Internet company to buy from ·delivery time·special offers·Introducing job sharingscheme·suitable types of job·benefits for the companyWhat’s important when…?·compatible work partner·role definingWhat is important when…?Planning a meeting·agenda·sizeWhat’s important when…? Preparing for a product launch·People involved·Cost·What’s important when…?Chairing a meeting·Preparation·Keeping to the agenada·8.2 Attending a Meeting/conferenceWhat’s important when…?Deciding whether to attend aconference·Venue·Speakers·What’s important when…? 8.3 Giving a Presentation What’s important when…?Attending a business meeting ·Listening carefully ·Taking notes·What’s important when…?Preparing for a presentation tonew staff?·Information included·Facilities needed·Planning a presentation·practicing beforehand·researching the topic·What’s important when…? Organizing a product demonstration ·presenter·audience·8.4 Trade Fairs and exhibitionsWhat’s important when…?Exhibiting at trade fair?·Quality of display·Staff selected·What’s important when…?Planning the layout of a standat trade fair·Attractiveness·Security of exhibits·What’s important when…? Interviewing candidates for a job·Personal quality ·qualifications What’s important when…?Conducting market research·Competition·Characteristics of sample·What’s important when…?Organizing a trainingprogram·availability·costs。
剑桥BEC真题中级第四辑口语解析Part2MiniPresentation
第四辑Test 1Topic A: WHAT IS IMPORTANT WHEN ……?Planning a presentation● Audience● Equipment needed【词汇&短语】农民工 migrant worker 被期望，被期待做某事 be expected to 图表，曲线图 graph 相应的，转而 in turn术语 technical words 最后但并不是最不重要的last but not least 准备行动，待命 stand by 备用的 spare 【句型点击】 ● 回到原话题To turn to the topic ….To get back to what I was saying…To go back to what you were saying about… ● 引起新话题 About…. I think… That reminds me of….. Talking of…., I know….. 【参考范例】When planning a presentation, speakers should first be clear about the composition of audience. The types of audience determine the techniques and languages they are going to use in the presentation. For example, if the speaker is faced with a group of migrant workers with poor educational background, he is supposed to use simple language with less graphs and technical words.Secondly, a good presentation depends on the support of equipment. Speakers must cooperate with the organizers to ensure that all needed equipment stands by and there should always be spare equipment in case anything goes wrong during the presentation. Meanwhile, the lighting and seating arrangement are to be fully prepared before the presentation.Moreover, to give a good presentation, the speaker is expected to have a thorough research on the topic. A good preparation will make the speaker confident of his performance, which in turnwill arouse the audience’s enthusiasm. Last but not least, a knowledge person is not necessarily a good presenter, so in order to improve the quality of his presentation; the speaker must learn presentation skills and practice them.Topic B: WHAT IS IMPORTANT WHEN ……?Selecting an interpreter for a meeting with foreign clients● Experience ● Reliability【词汇&短语】需要，要求call for 正直；诚实integrity积累accumulate 忽视，未注意到overlook环境，条件，情况circumstance 核心core结果outcome 互动interaction准确的accurate 咨询，协商consultation【句型点击】●常用礼貌打断语Can I ask a question?Can I interrupt for a moment?Just to change the subject for a moment, do you….?●概括性论述In most cases…..Generally speaking…On the wholeBy and large【参考范例】When selecting an interpreter for a meeting with foreign clients; to begin with, we must consider the related work experience of the interpreter. Interpretation is a skilled job which calls for a great deal of practice. A good interpreter must have accumulated plenty of experience and known how to respond quickly under different circumstances.Reliability is another important factor when choosing an ideal interpreter because he is the bridge connecting the two sides. A good business outcome depends on his accurate and fluent interpretation. Meanwhile, his personal integrity of occupation shouldn’t be overlooked because he grasps some business secrets and has the chance to touch the core technology.In addition, the personality of an interpreter should also be taken into consideration when selecting one for a meeting with foreign clients. Good personality will smooth the communication and encourage the interaction of the both sides. To some extent, a good interpreter will affect the result of business consultation.Topic C: WHAT IS IMPORTANT WHEN ……?Introducing a new product range onto the market●Timing●Advance publicity【思路点拨】【词汇&短语】产品系列product range 结束，终结terminate确保，担保ensure 提前宣传advance publicity在很大程度上to a great extent促销活动promotional events不合时宜的ill-timed 方向，定位orientation【句型点击】●常用口头衔接语Well, the point I’m trying to make it is that…Well, what I am trying to say is that…And don’t forget…●常用开场白I’d like to begin by saying…I’d like to begin by raising the issue/question of….There are two points I’d like to make…【参考范例】When introducing a new product range onto the market, timing is the most important factor. A perfect timing can ensure the success of the product range to a great extent while an ill-timed launch will terminate the development of new products.Besides, advance publicity is very important in warming up the market and arousing people’s interest in the coming of new product range. Advanced publicity is usually conducted through advertisement campaign. Good advance publicity will make people wait anxiously for the new products. And when the products are finally on sale, they couldn’t wait to possess them. At the same time, the company should organize various promotional events to stimulated people’s enthusiasm still further.What’s more, to successfully introduce a new product range onto the market, the company should have a clear orientation of the potential customers, or in other words, the product range should have target customers. Nowadays, people like to show their personality over the things they use. So the fate of a new product range heavily depends on its followers or fans.第四辑Test 2Topic A: WHAT IS IMP ORTANT WHEN ……?Aiming to improve career prospects●Reading business articles●Learning a foreign language【思路点拨】【词汇&短语】职业规划career prospect 保证guarantee系统的organic 职业能力proficiency开阔视野broaden the horizon 语言能力command of language【句型点击】Take… into account.Give you a clue of….….is becoming increasingly popular.….helps you step forward.【参考范例】When aiming to improve career prospects, I would take four factors into account, namely a good reading habit, a good command of foreign language, a further education and an organic frame of the world. To start with, a good reading habit can enrich your knowledge. When you are reading business articles, the latest business events will give you a clue of what to do on your own position. Secondly, foreign language learning is becoming increasingly popular in companies because it guaranteeseffective communication with overseas business partners. Thirdly, further education helps you to step forward. With more training, your proficiency will be improved. Last but not least, an organic knowledge system also plays an important part in the career development. A broadened horizon would enhance your professional skills.Topic B: WHAT IS IMPORTANT WHEN ……?Deciding how to transport goods●Destination●Speed目的地destination 运输中in transit立即发货prompt delivery 装货过程loading process快递流通fast turnover 最佳报价best over【句型点击】In order to…With regard to… 基于Other things being equal…同等条件下【参考范例】When you are deciding how to transport goods, the destination of the delivery is the prime element to be considered. For the sake of convenience, various means of transportation should be adopted with regard to different distance of the delivery. Furthermore, we can’t overlook speed. A more prompt delivery means a faster turnover. On the other hand, delivery and loading of the goods shouldn’t be neglected. If the goods are not taken c are of. There could be damages either in transit or during the loading and unloading process or by other reasons. If the percentage of the damaged portion is too high and the goods are in a bad condition, The Company can suffer from a huge loss. And now it comes to the last point price, other things being equal, as long as the transport company can handle the items properly, we would definitely choose the one that grants us the best offer.Topic C: WHAT IS IMPORTANT WHEN ……?Purchasing new machinery●Level of automation●Maintenance requirement【词汇&短语】生产线the production line 付款条件payment terms由电脑控制的computerized 严格检查strict inspection提高效率raise efficiency 全自动的fully automatic极具清楚crystal clear 假设出来的情况hypothetical case【句型点击】We should aware of…My interes t is towards….If we don’t take this seriously…..【参考范例】When purchasing new machinery for production line, the level of the automation should be considered first. Just imagine how much labor it will save if the whole process is computerized and fully automatic, that is exactly the reason why we buy new machineries to save labor and raise efficiency. Moreover, we should be aware of the maintenance requirement of the machineries we bought. It should be stated crystal clear in the payment terms whether it is the responsibility of the buyer or the seller to get the maintenance covered. Furthermore, quality should be viewed before the purchase. The machinery has to pass strict inspection to guarantee qualified productions of goods. Finally, if I were in charge of the purchase, my interest will be towards safety. The visual of some worker getting caught in the blade of the machinery is horrifying. If we don’t take this seriously, this image will not be a hypothetical case.第四辑Test 3Topic A: WHAT IS IMPORTAN T WHEN ……?Selecting a retail sales assistant●Previous experience●Appearance【词汇&短语】销售经理sales manager 促进销售sales promotion推销潜力sales potential 销售利润selling profit代理商Selling agent【句型点击】●表达现状We can’t ignore the fact that….No one can deny the fact….This phenomenon attracts people’s interest in…【参考范例】When selecting a retail sales assistant, several factors should be taken into consideration. Firstly, I think if the candidate has some previous experience, he or she may get a priority or privilege for the position, because as may other employers, I attach great importance to it for that matter.Secondly, I would pay attention to the personal appearance of the applicants. A good appearance can make the publicity of the company better and easier, and the clients and customers will have deep impression of a decent, neatly dressed sales assistant.Thirdly, some basic skills and qualities are necessary, such as communication skills and analysis skills. And also, to keep contact with customers is very important. It can help us to improve our achievements and make sure we have sustainable resources for the future development.Topic B: WHAT IS IMPORTANT WHEN ……?Contacting clients by telephone●Calling at the right time●Listening carefully【思路点拨】【词汇&短语】客户支持clients support 打扰disturb可供利用的available 热情的enthusiastic令人反感的annoying 时间把握timing【句型点击】I am in the middle of…我正在忙着To put it in another way..….is the key point.One of the best ways to…. Is…..【参考范例】When contacting clients by telephone, we have to cover the whole range of business matter in a limited time, so we have to be very brief and efficient in every minute available. As a matter of a fact, we talk all day, but how to talk is obviously a somewhat neglected art.To be specific, firstly, you should make sure that you call your clients at the right time, because it is impropriate, impolite and very annoying to disturb your clients when they are in the middle of something. To put it in another way, the perfect timing is the key point. Secondly, when contacting clients by telephone you should listen carefully, because one of the best ways to show your respects to your clients is to become a good listener.Thirdly, you need to have a positive attitude and to let your clients feel that you are positive and enthusiastic. Also, you can keep a harmonious circumstance between you and the clients. Of course, there are other details that you should pay attention to, such as do not hang up first. We often say that the details determine you will succeed or fail. Note that the details can help a lot to solve the problems effectively.Topic C: WHAT IS IMPORTANT W HEN ……?Managing change●Clear objectives●Communication【思路点拨】【词汇&短语】企业目标business goal 蓝图blueprint核心竞争力core competence 与时俱进keep pace with time大的市场份额The lion’s share【参考范例】In this information age, the capacity to manage change is becoming increasingly important. Consequently, more and more managers begin to put this issue in the spotlight. In my perspective, when managing change, several factors should be taken into consideration. The first one is to set a clear objective, because it is the blueprint of a company’s future development. Without the guide of a clear objective, one will get lost in the business jungle.The second factor is communication skill. An effective communication can promote cooperation, and communication is usually considered as an inevitable way to effective management.The third one is technology and qualified personnel. They are the core competitiveness of the enterprises and they are the software and hardware that drive the enterprise to work in a full speed. Without them, it is hard to keep pace with the time. The last but not the least, creativity is also important. Even a single innovative idea may be capable of helping an enterprise to take the lion’s share of the market.第四辑Test 4Topic A: WHAT IS IMPORTANT WHEN ……?Considering setting up a staff canteen●Employee’s opinions●Cost to the company【思路点拨】【词汇&短语】至关重要的crucial 策略战术tactic能被利用的available 注意be aware of….交换意见compare notes 或者alternatively长期预定long-tern reservation 可行性feasibility以员工为中心的employee-oriented 建筑，建造construction【句型点击】As far as…..concernedWith respect to….关于….To be specific 具体来说Be supposed to….应该……Conserve no effort to…不遗余力地【参考范例】With respect to setting up staff canteens, I suggest that we should be aware of the following four factors. To start with, employees’ opinions are supposed to play a crucial role. Undoubtedly, we should conserve no effort to meet the needs of the employees. We can benefit a lot from this employee-oriented tactic. To be specific, we can compare notes with employees from different departments, or, alternatively, we can make them vote for a decision.Secondly, the cost of the company deserves to be taken into consideration. If there can be other more economic options, why bother to build an extra canteen? I mean, if the company can make a long term reservation with a restaurant probably, it saves time and money.Thirdly, the financial situation tends to interfere in the decision making. If building a canteen is a better choice compared with ordering foods from restaurants in the long run, we still have to consider the expenses in building the canteen--------an undergoing construction is a big deal for the company anyway. Lastly, the location of the canteen is also quite important. If you want to build a canteen, there should be space available for it.Top ic B: WHAT IS IMPORTANT WHEN ……?Working as a teacher●Sharing expertise●Deciding responsibilities【词汇&短语】求助于resort to 零碎的piecemeal处理tackle with 前提premise倾向于apt to 灵活的策略flexible policy指派assign 唤起情绪invoke有机的，整体的organic 同时simultaneously【句型点击】The prime concern is… 首要考虑是..Given this pr emise…. 基于这样的前提Be expected to…被期待做某事，应该做某事【参考范例】When working as a teacher, the prime concern is sharing expertise. The need of the students should receive careful consideration. Through systematic training and teaching, the students should be able to resort to the professional skill of the teacher for reasonable solution of whatever problem they may come across in working experience.Secondly, the teacher is expected to decide the responsibility of his/her fellowman. In this case, it is better to tackle with the whole thing in an organic way rather than a piece meal basis. In other words, the person on the teaching position should be crystal clear of the strength and weakness of every student and assign them to the right positions based on this judgment. Given this premise, the whole team can work in an efficient way.Another crucial issue is how to monitor the students. Here we should adopt a flexible policy. It takes wisdom to let the students know that their behavior will be noticed b the supervisor and simultaneously to invoke the creative spirit out of them. In this way, we can improve the behavior pattern of the students and make full of their potentialities.Topic C: WHAT IS IMPORTANT WHEN ……?Negotiating a contract with a customer●Customer needs●Available budget【思路点拨】【词汇&短语】可持续的sustainable 共同愿望common desire双赢win-win 建立贸易机会conclude business互惠互利mutual benefit 一致coincides with通力合作close cooperation 报价quotations最新商品价格目录表latest catalogues 履行合同observe the contract商业信誉commercial integrity 国际惯例international practices【句型点击】I have some comment on…..The products meet with great favor.How to precede with 怎样来进行How to put…. Into practice….【参考范例】If I am negotiating a contract with a customer, I will firstly take the customers’ needs into consideration. The reason is ve ry simple. It is the basis of the undergoing negotiation; we are sitting around the negotiation table because we need something from each other. It is our common desire to conclude the business.On the other hand, the success of the negotiation depends on the available budget. Without financial support, all the rounds of discussin g and bargaining won’t make any sense. That is why it is an international practice to consider about the budget first and reasonable design of the contract comes after that.Besides the above mentioned points, long-term cooperation is also an essential element. Although the well-being of our own party is the main concern of us, we should insure that the prices we offered are very favorable, or we may even make some readjustment in our offer if the customer insists. The drive behind these behaviors is that sustainable profit and win-win outcome will make sure the contract can be held good for a long term. That is why we ought to make it our permanent principle to honor the contract and maintain commercial integrity.。
剑桥商务英语资料大全-BEC中级口试全真试题必备学习---精品管理资料
BEC中级口试全真试题 Part IPhase II： Good morning/afternoon。
I’m … and this is my colleague …. S/he’s just going to list en to us。
Could I have your mark sheets， please?（To A） What’s your name？ Where are you from? A:回答I： Thank you。
（To B） And you？ B：回答I： Thanks。
Do you work or are you a student， B？ B: 回答I: （What do you do？ What do you study？） B:回答I： What about you， A? (What do you do？ What do you study？) A：回答I： What do you like most about your job/studies， A？ A：回答I: （Why？） A:回答I： What about you， B? B:回答Phase II1I： A， which specific skills will you need most in your career？（Why?) A:回答I: How about you, B? （Why？) B：回答I： B， what qualities does a good employee need to have？ (Why？） B：回答I： What do you think， A？ A:回答I： A, to what extent is it possible to train people in interpersonal skills？（Why/Why not？） A：回答I： B, which special qualities do you think managers need to have？（Why？） B：回答2。
BEC口语part2
Book 2What is important when entertaining clients?∙types of activities∙CostFirstly, we must choose appropriate types of activities to entertain different clients. Different clients have different tastes interests and hobbies. In order to make them feel satisfied and comfortable we must choose the activities they prefer and are interested in. For example if you find your client has a taste for art or music then take him or her to a concert. If he or she is a sports fan take him or her to the sports event.Secondly, Cost is not always the essential thing. How much we spend is depending on the nature/characteristics of the transaction or the size of the deal. But sometimes we should consider the profit issue. If the company is expecting to make big gain/profits out of a specific client, it should at least put in proportional investment to entertain/please its clients. The ideal plan would be spending as little money as possible to get the deal done. But you must not offend your clients. You should make them feel being welcomed.What is important when choosing retail premises to rent?∙Location of site (transportation)∙Length of contract∙Demand for products or services∙Labor costs∙Competition∙Local workforce availableFirstly, location of site is very important. You need to consider whether it’s convenient and easy for raw material supply and transporting out the products, whether it’s easy to get access to the electricity, water, gas and other supporting energy, whether it’s convenient for staff to go to work.Secondly, length of contract is also important. Longer contract would cover issues in more details. The contract should cover certain matter, which are likely to happen, such as, assignment, service charges.What is important when deciding on packaging for products？∙Image∙production processThe packaging of our products is in fact a kind of advertisement for our products. So when we decide on packaging for products we must first consider if the packaging can reflect the image of our products. It must best represent the quality of our products through its design and layout which can attract our customers to buy our products. The packaging should show the distinctive features of our products so that every customer can have a better understanding of our products after just taking a look at our products. And we should make sure that the customers can identify our products immediately through the packaging.Besides, the production process decides the physical characters of your products. For example, what they are made of, metal glass or wood? Because of these characters you have to select different kind of packaging. For example being fragile your products made of glass should be packaged in a soft container which can stand the impact of collision. Your wood products should be kept in the anti-wet and anti-mold packaging. As for metal products anti-wet and anti-rust packaging is necessary. Appropriate packaging can ensure the quality of your products during the delivery.What’s important when packaging?∙image∙production process∙convenienceFirst of all, when packaging, it’s very important to choose the color, shape and design that convey the high-quality image to our customers. With special appearance, it helps make the product distinct from others and attract consumers’ attention.Second, production process is also important, the product will be handled for many times during its production process, so the packaging material we use should be strong enough to resist any damage. (We should also consider the transit process so that the package we design will protect the product against spoilage.Apart from these two aspects, it’s also of great importance to offer consumers convenience. Packaging should be designed in such as way to make it easier for customers to open the container and use the product.What is important when selecting staff for promotion?∙Attitude to work∙Current performance∙Personal qualitiesAttitude to work工作态度: The staff who holds a positive attitude toward work should be promoted. If a person likes his job, he will devote his heart and soul into thejob and try every effort to accomplish the task. Moreover, his hard-working might well influence the other staff and set a good example for them. The company needs such kind of spirit.Current performance (Quality of performance / work-related qualities)专业素质: You know, all staff are looking forward to promotion. The one who gets the chance should be the best one among all staff. Otherwise other staff won’t be convinced. Current performance can just tell all staff what he or she has done and can also tell the staff the reason for promotion. Then everybody will try his/her best to work hand and make some achievements.Personal qualities人品:Relevant personal qualities are important as well, such as loyalty to the company, responsibility and so on, since these qualities can establish credibility and integrity among colleagues. The selecting staff should be as a contributor to the company and as a person of high personal standing with a capacity for leadership.Communication skills，Cooperation skillsWhat is important when considering a career change?∙Further study or training∙Opportunities for future promotion∙Salary∙Location∙Company reputationFirstly, further study or training cannot be neglected, since training can keep their skills current and up-dated, thus making them more competitive throughout their lives.Secondly, future promotion normally provides an increase in pay and status and brings you a sense of career achievement.Thirdly, Salary is not the most important thing in the world. I do think so. But without money, we’ll be in difficulties. When we can’t support our families, we will naturally consider career change.Location must betaken into account, especially for one who is married and has children. If the new job means relocation, moving to a strange city, it can be a great threat to one’s family life, and various problems will arise, such as children’s education, etc. Besides, people have to consider whether the climate, food and the culture there fit them or not.What is important when planning an advertising campaign?∙Market research∙Selecting appropriate mediaMarket research: It enables you to know what is popular in the market and what prices customers can accept. All the above are very crucial for you to decide when, where and whom you can give your advertisement.Selecting appropriate media: For example, if your new product aims to reach young people, it is a wise choice to put an advertisement on either TV or Internet, for the young are used to getting news there. Or it will be a waste of money.Pricing: After carrying out market research, we can know what the most rational price of a new product is.What is important when choosing transport for business trip?∙Convenience∙Cost-effectiveness∙ComfortFirstly, Convenience transport can help to make your trip easy, efficient and free from fatigue.Secondly, It is advisable not to choose a transport whose cost is beyond your budget, since expensive transport can even stop you from meeting your targets. You should never allow this kind of cost to ruin your whole business.Finally, Comfort means being physically relaxed and contented, free from worries and unhappiness. With comfortable transport, you can arrive well rested and ready for your work. This is vital for the success of your business.What’s important when exporting goods or services for the first time?∙Cultural differences∙Professional adviceWhen exporting goods or services for the first time ,it is very important to consider cultural differences. Cultural differs from country to country. People in different countries have different tastes and needs for goods or services. In order to cater to the tastes and needs of people in foreign countries, a company should take cultural differences into consideration when exporting goods or services for the first time. Otherwise, the goods or services won’t sell well.Professional advice is also important. Since the company has never done international business before, it may lack experience of exporting goods or services. If the company seeks professional advice, it may avoid marketing disasters which maylead to big losses. In addition, it’s also important for the company to locate a good exporting firm which can provide great assistance in selling goods or services to foreign countries.What’s important when dealing with complaints from clients?∙Offering an apology∙suggest a solution to the problemOffering an apology is the very basic level. When the clients think that they have received unfair treatments, the first thing that the company should do is to calm them down and try to keep the client. An apology is the first step and a useful method to maintain control of the situation. Offering an apology is an important gesture to show that the hosting company is fully aware of the situation and would like to take the potential responsibility for its mistakes. The complaining clients would feel that their complaints are being paid attention and may therefore be happy to proceed to the transaction with the hosting company.It is necessary to suggest a solution to the problem as well.The clients want to enter into the transaction in a good mood and with a reliable and trustworthy business partner. Apart from an apology, the client would want to have the problems and misunderstanding solved before their communication moves to the next level. If the hosting company failed or refused to suggest a solution, its sincerity of entering into the transaction would be put into doubt.What is important when setting prices for new products?∙Production costs∙Competitors’ prices∙Demand∙QualityThe first thing we must take into account is Production costs when setting prices for new products. Prices should cover the costs, such as insurance, raw materials, rent and equipment. Otherwise, the company will make a loss.Competitors’ prices: If we sell our products at a lower price than our competitors, we can seize a large market share quickly. Then, large sales volume can help our company reduce production costs and achieve higher profits.Demand需求:When demand is strong, we can set high prices. When demand is weak, we can set lower price. Firms must estimate the quantities of a product that consumers will demand and then set the price for the new product.Quality质量:If the new products are of better quality and can perform more functions than competitors’, then the prices can be high.What’s important when aiming to reduce staff turnover?∙Financial incentives∙career structure∙Pleasing work environment∙flexible working hours∙trainingFirstly, financial incentives are important. Staff wants some sort of recognition for the job that they do. Correct Financial incentives plan will arouse their enthusiasm. Otherwise, they would feel being ignored (neglect/overlook).Secondly, career structure is also important. Employees will remain with their employer if career opportunities are presented. Career plans for those who what to upward in the company undoubtedly improve morale and boost engagement. (This can lead to some motivational values and enhance employ ees’ fulfillment.)Thirdly, creating pleasing workplace is very important when aim to retain good staff. A pleasing workplace includes everything from having the right tools available to provide basic comfort, such as proper lighting and noise control, etc.On top of that, flexible working hours should be also taken into account. It allows the staff a certain degree of freedom, which is essential for the balance of life and work.Besides, training cannot be neglected, since training can keep their skills current and up-dated, thus making them more competitive throughout their lives.Book 4What is important when Planning a presentation？∙Audience∙Equipment neededFirstly，You need to know who is going to be the target audience. Whether the audience know anything about the topic of your presentation, What they are interested in, and Why they come to your presentation. Once you have found out something about the target audience, you need to keep in mind their interests and needs so as to make your presentation interesting and meaningful for the target audience.Secondly, you need to decide what kind of equipment will be needed for the presentation, e.g. over-head projector; clear transparencies; computer; microphone, acoustic for the venue where the presentation will take place. Also, You need to make sure that the equipment needed will be available on the day when the presentation will take place. what’s more, you need to check that all the equipment is in good condition and works well.What is important when selecting an interpreter for a meeting with foreign clients?∙Experience∙ReliabilityFirstly, you need to select an interpreter who is experienced in interpreting for such meetings, the interpreter should have a wide knowledge about business management and familiar with the special terms and jargons for commercial negotiations, finance, law, etc. in addition, a background knowledge about the target countries also important too.Secondly, the interpreter for a meeting with foreign clients should be reliable in the following aspects: being punctual for the meetings, keeping information learned at the meetings confidential and interpreting accurately what is being discussedWhat is important when introducing a new product range onto the market?∙Timing∙advance publicityFirstly ,the introduction should be made at an appropriate time, i.e. when the market is matured for having this new product range, in other words, there will be prospective customers to buy the products. If there are any competitors who are planning to introduce similar products onto the market, then it is necessary that the introduction should be made ahead of their introduction so as to grabs much market share as possible.Secondly, advance publicity is important in that it will pave the way for the introduction, i.e. to make it known to the general public. There are different ways to implement advance publicity.-- to have a news conference to declare the introduction--to advertise on TV/radio, in newspaper/magazines--to deliver samples of the new product (delivery can be made in the streets, in supermarkets, to people’s homes etc.)What is important when aiming to improve career prospects (职业规划)?When aiming to improve career prospects, I would take three factors into account, a good reading habit, a good command of foreign languages, a further education and organic frame of the worldTo start with, a good reading habit can enrich your knowledge. When you are reading business articles, the latest business events will give you a clue of what to do on your own opinions.Secondly, foreign language learning is becoming increasingly（有意识的替换more and more）popular in companies because it guarantees effective communication with overseas business partners.Thirdly, further education helps you to step forward. With more training, your proficiency will be improved. Last but not least, an organic knowledge system also plays an important part in the career development. A broadened horizon(开阔眼界) would enhance your professional skills.What is important when aiming to improve career prospects?∙Reading business articles∙Learning a foreign language∙TrainingFirstly, reading business articles is very important when trying to improve career prospects. This is a good way for you to keep up with the latest development in related field which may give you a clue of what to do next.Secondly, learning a foreign language is also important. For instance if you are good at speaking English ,that would add weight to the improvement of career prospects since the globalization economy and the wide-spread international corporation all needs the bridge of a common language ,and English is one of the most widely used languages.Thirdly, training is another factor to consider. By doing so , you get access to a range of skills to meet different sorts of needs from different jobs.What is important when deciding how to transport goods?∙Destination∙Speed∙delivery and loading of the goods∙priceWhen you are deciding how to transport goods, the destination of the delivery is the prime element to be consideredFor the sake of (为了)convenience, various means of transportation should be adopted with regard to different distance of the delivery.Furthermore, we can not overlook speed（论点2）. A more prompt delivery means a faster turnover（此处意为流通量，注意它的其他两种意思：营业额及turnover rate员工的离职率）.On the other hand ,delivery and loading of the goods should not be neglected. If the goods are not taken care of, there could be damages either in transit or during the loading and unloading process or by other reasons. If the percentage of the damaged portion is too high and the goods are in a bad condition, the company can suffer from a huge loss.And now it comes to the last point: price. Other things being equal, as long as the transport company can handle the items properly(可以用专业术语“野蛮装卸”rough handling表示),we would definitely choose the one that grants us the best offer.What is important when purchasing new machinery?∙the level of automation∙the level of automation∙quality∙safetyFirstly, When purchasing new machinery for production line(生产线), the level of automation should be considered first. Just imagine how much labor it will save if the whole processes computerized and fully automatic, that is exactly the reason why we buy new machineries: to save labor and raise efficiency.Secondly, we should be aware of the maintenance requirement of the machineries we bought. It should be stated crystal clear in the payment terms whether it is the responsibility of the buyer or the seller to get the maintenance covered（意为“负责”）.Furthermore, quality should be viewed before the purchaseFinally, if I were in charge of the purchase, my interest will be towards safety. The visual of some worker getting caught in the blade（刀片）of the machinery is horrifying. If we don’t take this seriously, this image will not be a hypothetical case What is important when selecting a retail sales assistant?∙previous experiences∙appearance∙some basic skills and qualitiesWhen selecting a retail sales assistant, several factors should be taken into consideration. Firstly, I think if the candidate has some previous experiences, he or she may get a priority or privilege（优先权，特权）for the position, because as many other employers, I attach great importance to it for that matter.Secondly, I would pay attention to the personal appearances of the applicants. A good appearance can make the publicity of the company better and easier, and the clients and customers will have deep impression of a decent, neatly dressed sales assistant.Thirdly, some basic skills and qualities are necessary, such as communication skills and analysis skills. And also, to keep contact with our customers is very important（论点4）. It can help us to improve our achievements and make sure we have sustainable resources for the future development.补充词汇：sales manager 销售经理sales promotion 促销sales potential 销售潜力selling profit 销售利润What is important when contacting clients by telephone?∙calling at the right time∙listen carefully∙positive and enthusiasticWhen contacting clients by telephone, we have to cover the whole range of business master in a limited time, so we have to be very brief and efficient in every minute available (论点1：在已给出的提示中：calling at the right time比较难拓展，需尽量扯到我们熟悉的或常识性的话题，即说话要简洁、有效). As a matter of fact, we talk all day, but how to talk is obviously a somewhat neglected art.To be specific, you should make sure that you that you call your clients at the right time, because it is impropriate, impolite and very annoying to disturb your clients when they are in the middle of something. To put it in another way, the perfect timing is the key point.Secondly, when contacting clients by telephone you should listen carefully, because one of the best ways to show your respects to your clients is to become a good listenerThirdly, you need to have a positive attitude and to let your clients feel that you are positive and enthusiastic. Also, you can keep a harmonious circumstance between you and the clients. Of course, there are other details that you should pay attention to (论点4), such as do not hang up first. We often say that the details determine whether you will succeed or fail(细节决定成功还是失败). Note that the details can help a lot to solve the problems effectively.What is important when managing change?∙clear objective∙communication∙Technology and qualified personnel.In this information age, the capacity to manage change is becoming increasingly important. Consequently, more and more managers begin to put this issue in the spotlight）.In my perspective, when managing change, several factors should be taken into consideration. The first one is to set a clear objective, because it is the blueprint （蓝图）of a company’s future development. Without the guide of a clear objective, one will get lost in the business jungle.The second factor is communication skill. An effective communication can promote cooperation, and communication is usually considered as an inevitable（不可避免的）way to effective management.The third one is technology and qualified personnel. They are the core competitiveness of enterprises and they are the software and hardware that drive the enterprise to work in a full speed (全速进行）. Without them, it is hard to keep pace with the time.The last but not the least, creativity is also important (论点4). Even a single innovative idea may be capable of helping an enterprise to take the lion’s share in the market.What is important when considering setting up a staff canteen?∙Employees' opinions.∙Cost∙financial situationWith respect to setting up staff canteens, I suggest that we should be aware of the following four factors.First of all, I think we should listen to the employees' opinions. If most of the employees agree to setting up a canteen and the company can afford the expenditure. I think the company should not refuse to setting up a canteen. Facilitating employees will finally benefit the company. To consider their opinions is to respect their interests.Secondly, It is necessary for the company to consider the expenditure of setting up a new canteen. Because the company needs profit to sustain itself run. The company can also strive for investment from others. Make sure setting up the canteen is beneficial to employees and companyWhat is important when working as a teacher ?∙sharing expertise∙deciding responsibilities∙monitor the studentsWhen working as a teacher, the prime concern is sharing expertise. The need of the students should receive careful consideration. Through systematic training and teaching, the students should be able to resort to （依靠，求助于~~~）the professional skill of the teacher for reasonable solution of whatever problem they may come across in working experience.Secondly, the teacher is expected to decide the responsibilities of his/her fellowman. In this case, it is better to tackle with（与do with, deal with, cope with同义）the whole thing in an organic way rather than on a piecemeal（七零八碎的）basis. In other words, the person on the teaching position should be crystal clear（又一次碰到，意为完全明白，十分清楚）of the strength and weakness of every student and assign them to the right positions based on this judgment. Given this premise, the whole team can work in an efficient way.Another crucial issue is how to monitor the students. Here we should adopt a flexible policy. It takes wisdom to let the students know that their behavior will be noticed by the supervisor and simultaneously to invoke the creative spirit out of them（论点4）. In this way, we can improve the behavior pattern of the students and make full use of their potentialities.What is important when negotiating a contract with a customer?∙customer’ needs∙available budgetIf I am negotiating a contract with a custom er, I will firstly take the customer’ needs into consideration. The reason is very simple: it is the basis of the undergoingnegotiation; we are sitting around the negotiating table because we need something from each other. It is our common desire to conclude the business.On the other hand, the success of the negotiation depends on the available budget. Without financial support, all the rounds of discussing and bargaining won’t make any sense. That’s why it is an international practice（国际惯例）to consider about the budget first and reasonable design of the contract comes after that.Besides the abovementioned points, long-term cooperation is also an essential element（谈判中既要考虑到short-term profits, 又要考虑到long-term relationship）. Although the well-being of our own party is the main concern of us, we should insure that the prices we offered are very favorable (favorable price优惠价格), or we may even make some readjustment in our offer if the customer insists. The drive behind these behaviors is that sustainable profit and win-win outcome will make sure the contract can be held good for a long term. That is why we ought to make it our permanent principle（不变的原则）to honor the contract and maintain commercial integrity.。
BEC中级-口语第二部分
（二）小演讲本部分考试为小演讲。
每个考生分别会得到一张带有三个不同题目的卡片，每个考生的题目都不相同。
三个题目各有侧重点，其中一个题目适合商务经历有限的考生，一个题目适合略有商业经验的考生，还有一个题目适合比较熟悉商业某领域运作的考生。
因此考生应当认真审题，以选择适合自己的那一个题目。
考生选完题后准备一分钟，然后根据题目要求和所附有的两三点提示作一分钟的简短发言。
每个考生做完发言之后另外一位考生要根据他刚才的发言对其提出一个问题。
这一部分所涉及的范围相当广泛，但大多数与商务有关，考生应注意商务运作中各环节具体操作的重要性及其原因，如公司员工参加培训班的重要性应当从哪些角度去分析、选择公司驻地应有哪些重要性等。
1. 应试技巧：（1）充分利用准备时间，仔细审题，罗列自己的主要观点和论点。
（2）演讲结构要完整，引题，观点陈述和结尾要清晰，衔接自然，有逻辑性。
（3）论点论据要充分，将论点充分展开，不可一味的重复论点。
（4）如果想不到更多的论点，在一分钟之内能就一方面发挥拓展开来也可以得到理想成绩。
因此，考生在这部分的观点论述不见得要面面俱到，只要能够清晰明了、有理有据地去表达即可。
2. 考试演示考题：A. What is important when...?Motivating staff• financial benefits• career development opportunitiesB. What is important when...?Satisfying customers• a good after-sales team• more communication with customers参考答案：Sample A:Well, I'm very interested in this topic -- what's important when motivating staff. Personally, I think there are three main important factors: financial benefits, career development opportunities and an easy-going boss.Firstly, the financial benefits should be the most important factor. They may include good salary, bonus and other perks. As we know, most people work to live instead of working for fun. And also as the saying goes, money can make the mare go, so money is very important in motivating staff. Secondly, career development opportunities are quite important. Actually, there is nobody who does not want to be promoted. If staff cannot see any good career prospects, they will probably quit the job. Finally, an easy-going boss is also important. Nobody wants to work with a difficult boss.To sum up, financial benefits, career development opportunities and an easy-going boss are important in motivating staff.Sample B:Well, I'd like to talk about the important factors that contribute to customers' satisfaction.First of all, we need a group of excellent after-sales service team. It is true that it is not easy to meet the needs of every customer, but our responsibilities involve handling customers' complaints and trying every means to solve their problems. In order to have an efficient group of after-sales service team, we must organize some staff training courses. In addition, we need to carry out surveys on customers about whether they are satisfied with our products and in what aspects they are dissatisfied. Based on the result of the surveys, we can make improvement.In a word, more communication with customers and a good after-sales team can help improve customer service.3. 实用表达法（1）引出话题第二部分的考题一般都是以What is important when…引出的，问的是做…时要考虑的因素。
剑桥bec真题中级第三辑口语解析(part2minipresentation)
第三辑Test 1 Topic A: WHAT IS IMPORTANT WHEN ……?Trying to attract new staffCompetitive wagesCompany reputation主题要点原因Trying to attract new staff 已给要点Competitive wages 竞争力的价格Determination 决定因素Company reputation 公司声誉Belief 信念补充要点Career opportunity 职业发展前景Self-development 个人发展Working environment 工作环境Stimulus 诱因【词汇&短语】招聘recruitment 合作精神，团队精神team spirit根据…….调整tailor to 灵活福利flexible benefits受聘后的福利待遇employment packages 求职者job seeker目标群target group 职位空缺job vacancies准雇员potential employee【句型点击】表示提出建议Let’s…..Why not……?I suggest that we……My advice would be…….对观点不予评价I don’t know what to say.I can’t say I have any views on……It’s not something I have considered a lot, I’m afraid.要求重复Pardon?What did you say just now?Do you mind say it again?【参考范例】When it comes to attacking new staff for your organization, effective recruitment strategies and techniques contribute to successful appointment. Employment packages should be tailored to draw attention of the potential employees. Offering an attractive competitive wages with flexible benefits would be a determining factor in hunting new talents.A company’s reputation is among its most important and valuable assets, which is essential to attracting and retaining employees. It is often the cause that a good image of a company gains people’s trust and affinity and greatly influences thei r decisions in considering job vacancies.What’s more, better opportunity for promotion is another consideration for those that are some way along their career path. Any career opportunities to grow within the organization will be a highlight to be preferred in the target groups.In addition, nothing will impress the applicant more than knowing he or she will be an integral part of a successful team. Creation of a positive and stimulating working environment prompts the team spirit and buoyant response from the job seekers.Topic B: WHAT IS IMPORTANT WHEN ……?Preparing to go away on a business tripInforming colleagues and clientsDelegating essential tasks主题要点原因Preparing to go away on a business trip 已给要点Informing colleagues and clients通知同事和客户Involvement 参与Delegating essential tasks 分派必要的任务Efficiency 效率补充要点Setting goals 设定工作目标Productivity 生产力Creating checklist for packing 列出行李清单Equipment 设备【词汇&短语】同事colleague 完成accomplish旅程、行程itinerary 目的地destination预约booking 时间管理time management预订reservation 清单check list投影仪projector 麦克风microphone【句型点击】要求解释What does … mean?Could you explain it please?When you say…. What do you mean?Would you mind telling me the meaning of….Do you mean ….. by saying…?【参考范例】Preparing to go away on a business trip involves a lot of things to be planned well in advance, first of all, inform colleagues traveling with you and clients you will visit of the business itinerary. Doing this gives you an opportunity to share responsibility and make sure that your business trip runs as smoothly as possible.If possible, pass on the travel arrangements to people involved when you don’t have enough time and energy to manage. Everything from flight bookings to hotel reservation, even to technical support such as projectors and microphones can be delegated as essential tasks.Furthermore, it is important for you to set your goals before leaving for your business trip, what you would like to accomplish when you arrive at your destination. Time management may help your trip to be as productive as possible within such a short time to meet your goals.And it is a good idea to create a checklist in your schedule to list the item that need to be packed for your business trip, packing your luggage with essential items makes the trip much easier.Topic C: WHAT IS IMPORTANT WHEN ……?Planning corporate hospitalityGuest listType of event主题要点原因Planning corporate hospitality 已给要点Guest list 客人清单Attendance 出席Type of event 活动的种类Diversity 多样性补充要点Location 地点Accessibility 可行性Significance 好处Benefits 益处【词汇&短语】商务社交corporate hospitality 演示、展示demonstration 交往socialize 士气morale有益的beneficial 容易到达的accessible出席者attendee 职场workplace受控环境controlled environment 专注的dedicated研讨会seminar 联系，关系网networking发布launch 人际的interpersonal【句型点击】询问他人意见Any comment on…….?How do you think of……?What do you say about….?What’s your attitude to…..?Do you have any idea about…..?【参考范例】Several components come into play concerning corporate hospitality that allows opportunities for colleague and clients to socialize, relax, and work toward valuable professional and business connections in a positive and beneficial way. When planning corporate hospitality events of all sorts, create a guest list first to ensure the attendees and accommodation.Corporate hospitality provides a controlled environment for seminars, meetings, conventions conferences, and even product launches or demonstrations. Types of event are rendered in the forms of a sporting event, concert, outdoor gathering or other team building event, which add fun and enhance morale.Location is another important consideration in terms of corporate hospitality, which can be a warm and memorable venue to ensure maximum success and exceed all expectations. And you’d better select a location easily accessible by your event attendees.The significance of socializing with colleagues and clients outside of the workplace is dedicated to driving sales, building your company’s image, keeping ahead of your competitors in client hospitality and achieving specific marketing objectives, as well as motivating networking and promoting interpersonal skill development.第三辑Test 2Topic A: WHAT IS IMPORTANT WHEN ……?Writing a newspaper advertisement for a job vacancyDescription of the workExperience needed by applicants【思路点拨】主题要点原因Writing a newspaper advertisement for a job vacancy 已给要点Description of the work 工作性质描述Attention 关注Experience needed by applicants应试者的工作经验Relevance 参照条件补充要点Salary range and benefits 工资幅度及福利待遇Attraction 有吸引力Response and contact details 回复与联系方式Instruction 介绍【词汇&短语】求职者job seeker 空位vacant position 联系方式contact details 工资幅度salary range确切地阐述formulate 福利，津贴benefit 细节specific 职业前景Career path申请求职者candidate 包含incorporate需要entail 目标对象target audience 【句型点击】句子语义关系，表示转折But / Yet / While / Whereas, .... 然而……However / Nevertheless, ...然而……... Rahter than ... 而不是……... Instead of ... 而不是……... On the other hand, ... 另一方面，……【参考范例】A good and effective job newspaper advertisement should be clear and informative enough to produce efficient reading for job seekers. In formulating the advert content, several specifics are expected of the candidate. The first on the list is a detailed description of the work, mainly including an overview of the responsibilities, tasks and general scope of work entailed in the vacant position, which calls for attention from potential applicants.Next, indicate the qualifications you require such as work experience, education, computer skills, organization skill and communications skills needed by applicants, which serves as attraction of relevant interest.As a rule, most employers or corporations do not advertise pay information. However, if you list a salary range, you will get a greater response. If any benefits, training and career path are available, do incorporate in the advertisement; for they can create desire to pursue what looks like a great opportunity among the target audience.Lastly, be sure to include a clear instruction for the response and application with the contact details such as address, email, fax or phone on the bottom of your ads.Topic B: WHAT IS IMPORTANT WHEN ……?Delegating work to othersClear instructionsChoice of person for the task主题要点原因Delegating work to others 已给要点Clear instructions 清楚的任务指示Direction 方向Choice of person for the task 承担任务人的选择Quality 质量补充要点Hands-on assistance 身体力行Motivation 动机Monitor and feedback 监控与反馈Assessment 可行性【词汇&短语】企业职阶corporate ladder 亲身动手的hands-on合同工contract worker 激发motivate详述的、明确的explicit 分派allocate保证guarantee 反馈feedback最大值maximum 暗示、含义implication【句型点击】句子语义关系：表示原因Because of …..Due/owing to….Since…The reason for…. Is…Given the fact that …., we…..【参考范例】Anyone on the corporate ladder probably has some opportunities to delegate work to the team staff or to contract workers, which is one way to manage work time more effectively. Clear and explicit instructions should be give in the first place to decide and explain the targets, responsibilities and limits of the work that you delegate, for sufficient information guarantees the work to be done with a maximum of direction.Then choose the people who have the necessary ability or potential to work on the task and can be relied on to perform the task satisfactorily and responsibly. Choice of person for the task also depends on the development needs of the people involved.Additionally, advice, support and training such as providing information , possible solutions and giving hands-on assistance in a way motivates progress and inspires encouragement, commitment, enthusiasm and creative thinking in the people concerned.And allocating and monitoring the progress and quality of work are in delegate’s area of responsibility. Delegated workshould be checked regularly whether agreed targets are met with the feedback to identify the implication of necessary revisions to targets. Achievements of targets are assessed to ensure whether someone is performing well, and credit and praise for the successful completion of the task should be given.Topic C: WHAT IS IMPORTANT WHEN ……?Designing a company websiteType of information to includeDifferent language versions主题要点原因Designing a company website 已给要点Type of information to include包罗的信息类型Knowledge 知识Different language versions 不同的语言版本Interaction 交流补充要点Ready-made website template 现成的网站设计模版Economy 经济Effective navigation 有效的导航系统Accessibility 可行性【词汇&短语】定制、定做customize 流量traffic搜索引擎search engine 常惠顾客existing customers潜在顾客potential/prospective customer 布局，设计layout营业范围line of business 现成的ready-made强有力的potent 电子商务e-commerce信息源information source 模板template使用多语言的multi-lingual 导航navigation目标用户target user 菜单menu【句型点击】句子语义关系，表示结果As a result,Accordingly/consequently…In a consequence..Therefore/ thus……, hence…. 因此【参考范例】Type of information to conclude in website designing is customized for your needs to attract search engines, increase traffic and provide useful information to existing and potential customers. Well-written content in your website informs your prospective customers what is the line of business you are in, what you stand for, how you operate, the services and products you offer and the benefits in relation to competition.As a potent information sources, your website serves as a global “online marketplace”, which is enhanced with multi-lingual website content. Different language versions are designed to help people from home and abroad to read online and facilitate the interactions between the target users and the site.Another important thing is the layout of the website. Your online presence is very crucial, which should be strategically designed to communicate the unique character of your business or organization. Ready-made e-commerce website templates are recommended, for the templates cut down design and production time and have a full package of functions.Effective web navigation makes sure that your customers and clients can easily and quickly find what they are looking for under different categorizes. To make clear and consistent navigation, it’s better to use navigation menus to organize you r links according to the order of importance.第三辑Test 3Topic A: WHAT IS IMPORTANT WHEN ……?Meeting foreign clients for the first timeForeign language skillsKnowledge of cultural differences主题要点原因Meeting foreign clients for the first time 已给要点Foreign language skils 精通外语Fluent communication 交流Knowledge of cultural differences了解文化差异Appropriate response 合适的举止补充要点Business etiquette 商务礼仪Good impression 良好的印象Participation in communication积极参与交流Great rapport 和谐一致【词汇&短语】记住bear in mind 多文化的multicultural本族语、母语native tongue 澄清、净化clarification过失、出丑gaffe 敏感、敏感度sensitivity攻读、熟读read up 双赢win-win谦恭有礼courtesy 关系，一致，和谐rapport名片business card【句型点击】如何询问对方意见Do you mind …?Would you like…?Co uld you ….., please?I was wondering if you could…?【参考范例】There are certain points to bear in mind when interacting with foreign clients for the first time. First, since many international clients prefer to deal in their native tongue, to grasp some foreign language skills can be greatly helpful sometimes we need to make a conscious effort to slow down to produce a fluent communication.And in communication, gaffes arise due to differences in cultures. For an extensive discussion with a foreign client, you’d better take the effort to read up about their country and know common things about their culture. It usually takes quit e some time to comprehend the knowledge of cultural differences and respond appropriately.What’s more, you need t o ensure that you make the best impression on potential foreign clients and fine business etiquette helps in a good impression. Simple courtesies such as shaking hands firmly and exchanging business card can make multicultural clients feel comfortable.Additionally, asking questions and seeking clarifications will help you understand the goals, concerns and overall needs of the foreign clients participation in communication and cultural sensitivity is all takes to create a win-win situation and build a great rapport with your foreign client.Topic B: WHAT IS IMPORTANT WHEN ……?Deciding whether to buy or rent office equipmentCostSpeed of technological change【思路点拨】主题要点原因Deciding whether to buy or rent office equipment 已给要点Cost 价格First priority 首要因素Speed of technological change技术变化的速度Improve efficiency and boost productivity提高效率和产出补充要点Tax 课税Fully tax deductible and a tax write-off 免税Useful life 使用寿命Save you a lot of time and money 省时经济【词汇&短语】货币因素monetary factor 纳税优惠tax benefit最优先权first priority 加速折旧accelerated depreciation提升，更新upgrade 税金控除tax write-off可扣除的deductible【句型点击】如何澄清观点Don’t get me wrong. 不要误会我My attitude to….. is……What exactly I’m trying to say is…I’m afraid you’ve misunderstood me.【参考范例】Generally speaking, when getting office equipment, either to buy or to rent have its merits. However, monetary factor is given first priority. Cost should be considered to make sure that you can afford it. Even though either choice would be acceptable for you, it’s necessary to weigh whether or not the cash advantages of buying is greater to the service benefits o f renting.With the high speed of technological change, some office equipments are easy to become outdated and it’s indispensable to upgrade those equipments every couple of years to improve efficiency and boost productivity in this respect, buying new office equipments can be a better solution.Another way to decide to buy or rent comes from the tax. The renting of office equipments can be fully tax deductible if you use the rented asset in your business. But with a rent, you may have a risk of losing tax benefits for accelerated depreciation. While buying equipments is better as a tax write-off, but both renting and buying can be used on your taxes beneficially.Last but not least one is useful life. Getting the right equipment for your office not only involves whether it can keep you comfortable, organized and productive, but takes into account the useful life of office equipment , presented as a fundamental financial question which can save you a lot of time and money.Topic C: WHAT IS IMPORTANT WHEN ……?Aiming to increase staff productivityOffering bonusesCreating a pleasant environment主题要点原因Aiming to increase staff productivity 已给要点Offering bonuses 提供奖金Enhance the performance of employees提高员工表现Creating a pleasant environment创造愉快的工作环境More energy, less mistakes, and better decisions精力充沛，少犯错误，更好的做决定补充要点Career advancement事业发展前景Increase employee job satisfaction and productivity提高员工对工作的满意度Staff training员工培训Cultivate loyalty, maintain workplace productivity andgive a strong competitive edge 培养忠诚感【词汇&短语】决策层executive suite竞争优势competitive edge举止优雅的，改良的，精致的refined 【句型点击】中途打断对方…. Sorry, but….Just a moment, but…Sorry to interrupt, but…Excuse me, may I interrupt?【参考范例】There are some tips about how to motivate staff and boost employee productivity. First of all, offering bonuses is a commonly-used way of praise, recognition and reward for achievements and successes, which will enhance the performance of employee greatly. Money satisfies needs and it can stimulate people to work harder.A pleasant working environment is created to allow employees to take the initiative to get things done their way, while still working together as a team for the overall good of the company. Working happily and freely is equipped with more energy, less mistakes and better decisions.Another way to motivate employees is to ensure the employees feel that they have an important role in the overall outcome of a company’s goal and have a big chance for advancement in their career to climb the corporate ladder until they reach the executive suite, which is an effective way to increase employee job satisfaction and productivity.Besides, staff training can help all staff develop their own skills and understand the importance of their duties in the company. Well-trained staff with refined skills will cultivate loyalty through satisfied employees, maintain workplace productivity and give the company a strong competitive edge.第三辑Test 4Topic A: WHAT IS IMPORTANT WHEN ……?Aiming to keep good staffPromotion opportunitiessalaries主题要点原因Aiming to keep good staff 已给要点Promotion opportunities晋升机会Top talents retention 留住人才Salaries 工资薪水 A key attraction 吸引力补充要点Recognition and praise认可和奖励A sense of pride and boost up morale培养自豪感Workplace culture 职场文化Trust for successful two-way communication双赢的沟通【词汇&短语】高级人才top talent 骄傲感 a sense of pride提高工资pay increase 扶助，增强boost up分红制profit sharing 士气，斗志morale出勤attendance 双向的two-way【句型点击】表示附和Let’s hope soI feel confident to.Sounds great.【参考范例】One of the key secrets to retaining valued staff is offering good prospects for promotion opportunities. Continuing professional development opportunities should be scheduled and given to help employees to develop skills and advance their careers within the organization, which can ensure that top talents stay with you.Financially-based incentives could be a attraction. Competitive salary with pay increases, bonuses, profit sharing, etc. enhances good staff retention. And those monetary initiatives can be based on productivity, suggestions or ideas, and even attendance.Don’t miss the occasions where you can express your appreciation your recognition to your staff for their dedication andcontributions to the success of the practice, for showing recognition and praise to your valuable employees can stir a sense of pride and boost up morale among employees, thus motivating more improvements in their performance.Additionally, a harmonious workplace culture fosters trust for successful two-day communication. The companies who build an image in the minds of existing and potential employees that your business is an enjoyable place to work will be in a better position to recruit and retain good staff.Topic B: WHAT IS IMPORTANT WHEN ……?Organizing a conferenceConference speakersFacilities at conference centre主题要点原因Organizing a conference 已给要点Conference speakers 会议报告人Inspiration 鼓舞力Facilities at conference centre会议设备Sound effects 明显的效果补充要点Time allocation 会议时间分配Order and efficiency 井然有序Budget 会议经费Crucial support 关键支持【词汇&短语】激发性的motivational 播音public address演讲嘉宾guest speaker 事先in advance耗时的time consuming【句型点击】表示同意Absolutely!Exactly!You betYou got itThat’s for sure.【参考范例】It is wise to keep in mind that it is better to invite motivational guest speakers to do conference presentations. Good professional conference speakers can inspire attendees, create the whole atmosphere and drive for the conference. But make sure their presentation will be of interest to everyone.A suitable venue is a hard decision of conference organizing, but the most time consuming part is to determine what equipment is include in the venue booking. Facilities at conference centre, especially the public address system must be test in advance to ensure that attendees throughout the room can hear what the speaker is saying.Time allocation determines the most appropriate topics that will best achieve your conference goals. That means how much time is required to select activities and presenters can help address the conference purpose. However, the conference agenda, order and content of conference activities will go through many changes until the actual conference is fun.In addition, an effective budget is crucial to the success of the conference. In the first place, work out your costs to plan your budget and try as best as possible to cover overall expenses within your budget. Make sure to keep a file of all invoices and receipts.Topic C: WHAT IS IMPORTANT WHEN ……?Producing a marketing planIdentifying target customersSetting a budget【思路点拨】主题要点原因Producing a marketing plan 已给要点Identifying target customers确定目标客户Marketing needs and objectives市场需求与目标Setting a budget 制定预算开支Financial balances and priorities财务收支平衡补充要点Marketing strategies 市场战略Marketing direction and action市场方向Environmental factors各种环境因素Impact on the market growth potential潜在增长市场的影响【词汇&短语】收入，税收revenue 明显的measurable图表tables and graphs 政府行动government action管理工具managerial tool 文化变迁cultural changes定价pricing 营销信息marketing message市场分割market segmentation【句型点击】表示反对No way.Not really.Of course not.Not a chance.门都没有【参考范例】Producing a dynamic marketing plan will focus attention on your ideal customers. Identifying target customers is the first step in your marketing plan, which defines the needs of the market your products or services satisfy and states the objectives your company aims at.The purpose of setting a marketing budget is to lay out spending requirements necessary for meeting the plan’s objectives by gathering all the revenues and costs involved in marketing into one comprehensive document with tables and graphs, as a managerial tool, it balances what is needed to be spend against what can be afforded , and helps make choices about financial priorities.Marketing strategies are concerned with pricing , distribution, promotion, advertising and market segmentation, effective marketing strategies are indispensable for high-standard and action-oriented marketing plans, which provide the direction the product will take and usually result measurable actions.Besides, various environmental factors such as government actions, emerging technology, and even cultural changes may have a positive or negative impact on the market growth potential of your products or services. So developing your marketing message about those factors makes it easy to plan and carry out the marketing activities you need to grow your business.。
BEC高级口语Part 2 3
1.What is important when planning a presentation?•Finding out about the audience•Researching the topicWhy is it important to know who the audience are?How important is it to research the topic? (Why?)How important is it to practice the presentation before giving it for the first time? (Why/Why not?) .Is it important to consider using different types of equipment? (Why/Why not?)2.What is important when aiming to improve customer service?•Staff Training•Customer Satisfaction SurveysIs staff training the most important thing to consider? (Why/Why not?)Why is it essential to consider surveys of customer satisfaction? How important is it to review prices and discounts? (Why/Why not?)How important is it to consider rewards for customers? (Why/Why not?)3.What is important when managing a project? •Encouraging Teamwork•Keeping to scheduleIs teamwork the most important thing to consider? (Why/Why not?)Why is it important to keep to the schedule?Why is it important to monitor progress?How important is it to consider staff training? (Why?)4.What is important when motivating staff?•Financial benefits•Career development OpportunitiesHow important are financial benefits for motivating staff? (Why/Why not?)How important is it to offer opportunities for career development? (Why?)Is it important to offer training opportunities? (Why/Why not?) Why might social events be important for motivating staff?5.What is important when dealing with competition? •Pricing policies•Advertising strategiesWhy are pricing policies important to consider?How important is it to consider advertising strategies? (Why?) Why is monitoring customer service essential?How important is it to develop a wider range of goods or services to offer to customer6.What is important when planning health and safety training? •Selecting topics •Selecting staff to attendWhy is selecting the right topics important?Why is it essential to select the right staff to attend the training course?How important is the length of training? (Why?)Is it important to offer re-training to staff? (Why? / Why not?)7:What is important when choosing new office equipment? •Prices and discounts•Brand namesAre prices and discounts the most important things to consider? (Why/Why not?)How important is the brand name? (Why/Why not?)Why is it important to consider after-sales service?It is important to consult staff before buying new equipment? (Why/Why not?)8.What is important when entertaining foreign business clients?•Venue for entertainment•Cultural DifferencesHow important is the venue for the entertainment? (Why?)Why is it important to consider cultural differences?What kinds of information about the clients is it essential to have? (Why?)How important is the cost of entertaining business clients? (Why/Why not?)9.What is important when aiming to reach new markets? •Market research•AdvertisingWhy is it essential to carry out market research? How important is it to consider advertising? (Why?)How important is it to consider the cost involved? (Why?)Is it essential to consider competitors' products? (Why/Why not?)10.What is important when choosing a management training course to attend?•Programme Contents•Length of courseWhy is it important to consider the programme contents carefully?How important is the length of the course? (Why/Why not?) How important is the reputation of the course provider? (Why?) Is it essential for the course to offer formal qualifications? (Why/Why not?)11.What is important when relocating a business?•Local workforce available•Location of siteHow important is it to consider the local workforce available? (Why?)Why is it important to consider the location of the site?Why is it important to consider the transport network? How important is it to consider the costs involved? (Why?)12.What is important when advertising a new product? •Target markets•Choice of mediaWhy is it essential to consider the target markets?How important is the choice of advertising media? (Why?)Why is the timing of the advertising campaign important?How important is the cost of advertising?13.What is important when starting a new job?•Knowledge of company procedures•Help from company staffIt is essential to know about company procedures? (Why/Why not?)How important is it to have help from existing staff? (Why?)Are opportunities for training important? (Why/Why not?)How important is it for people to know how to use company equipment when they start a new job? (Why/Why not?)14.What is important when selecting staff for marketing trips abroad?•Position in the company•Previous experience of other countriesIs the position of members of staff the most important thing to consider? (Why/Why not?)How important is it for staff to have previous experience of working in other countries? (Why/Why not?)Are foreign language skills essential on trips abroad? (Why/Why not?)How important are social activities during marketing trips abroad? (Why?)15.What is important when aiming to reduce production costs? Efficiency of production lineCost of raw materials Is increasing the efficiency of the production line the most important thing to consider? (Why/Why not?)How important is it to make savings on the cost of raw materials? (Why?)Is it important to consider introducing shift work? (Why/Why not?)How important is it to monitor overheads?15.What is important when choosing people to work in teams? •Variety of experience•Personal qualitiesIs variety of experience the most important thing to consider? (Why/Why not?)Is it essential to consider personal qualities? (Why/Why not?) How important is it to consider people's qualifications? (Why/Why not?)Is it essential to consider your own impression of people? (Why/Why not?)16.What is important when dealing with a heavy workload? •Time management•Sharing tasksWhy are time management skills essential?How important is it to share tasks with other staff? (Why/Why not?)In what ways is technology important for saving time? (Why/Why not?)Is it important to ask for assistance from colleagues? (Why/Why not?)17.What is important when developing new products? •Market research•PricingIs it essential to carry out market research? (Why/Why not?) How important is the pricing of a new product? (Why?)What aspects of product testing might be important? (Why?) How important is it to consider competition from other products? (Why/Why not?)18.What is important when being interviewed for a job? •Information about the company•Personal appearanceHow important is it to have information about the company? (Why/Why not?)Is personal appearance important? (Why/Why not?)Is self-confidence essential? (Why/Why not?)Is it important for the candidate to ask questions at the interview? (Why/Why not?)19.What is important when exhibiting at a trade fair? •Quality of display•Staff selectedHow important is the quality of the company's display? (Why?)Why is it essential to select appropriate staff for the exhibition stand?How important is it to provide written information for visitors? (Why/Why not?)Is it essential to get feedback from visitors? (Why?)20.What is important when introducing a reward system for staff?•Purpose of the reward system•Types of reward offeredWhy is it essential to consider the purpose of a reward system? How important is it to consider the types of reward offered? (Why/Why not?)How important is it to consider the kinds of achievement to reward? (Why/Why not?)Why is it essential to ensure that the system is fair to all staff? 21.What is important when entertaining clients?•Types of activities•CostWhat types of activities are important to consider? (Why?)Is it essential to consider cost? (Why/Why not?)How important is the venue? (Why/Why not?)Is it important which company personnel are involved in entertaining clients? (Why/Why not?)22.What is important when choosing retail premises to rent? •Location•Length of contractIs location the most important thing to consider? (Why/Why not?)Why is the length of the contract important?How important is cost? (Why/Why not?)How important is it to consider the condition of the premises?(Why/Why not?)23.What is important when deciding on packaging for products?•Image•Production processWhy is image important?How important is it to consider the production process? (Why?) How important is the cost of the packaging? (Why/Why not?)Is it essential to carry out market research before deciding on the packaging? (Why/Why not?)24.What is important when selecting staff for promotion? •Attitude to work•Current performanceIs the employee's attitude to work the most important thing to consider? (Why/Why not?)Is it essential to consider an employee's current performance? (Why/Why not?) How important is it to consider the employee's ambition? (Why/Why not?)How important is it for the candidate to have appropriate skills for the new post? (Why?)25.What is important when considering a career change? •Future study or training•Opportunities for future promotionWhy is it important to consider further study or training?Is it important to consider opportunities for further promotion? (Why/Why not?)Is it essential to consider financial rewards? (Why/Why not?) How important are flexible working arrangements when considering a career change? (Why/Why not?)26.What is important when planning an advertising campaign? •Market research•Selecting appropriate mediaHow important is it to carry out market research? (Why/Why not?)Is selecting the appropriate media the most important thing? (Why/Why not?)How important is it to budget effectively? (Why?)Is it essential for the advertising campaign to support the image of the product? (Why/Why not?)27.What is important when choosing transport for a business trip?•Convenience•Cost-effectivenessHow important is the convenience of the type of transport? (Why?)Is cost effectiveness the most important consideration? (Why?/Why not?)Is it important to have facilities for working? (Why/Why not?) Is comfort essential? (Why/Why not?)28.What is important when aiming for promotion?•Quality of performance•Company loyaltyIs it essential for people to show a high level of performance in their present job? (Why/Why not?) How important is it to show loyalty to the company? (Why?)Is it important to consider gaining extra qualifications? (Why/Why not?)How important are skills and personal qualities? (Why?)29.What is important when exporting goods or services for the first time?•Personal Contacts•Professional adviceHow important are personal contacts? (Why/Why not?)Is it essential to get advice from professionals? (Why/Why not?)How important is it to know about the target country (Why?)Is it essential to make a preliminary business trip to the target country? (Why/Why not?)30.What is important when dealing with complaints from clients?Offering an apologySuggesting a solution to the problemIs offering an apology the most important thing? (Why/Why not?)Is it essential to suggest a solution to the problem? (Why/Why not?)How important is it to offer compensation? (Why/Why not?) Why is it important to investigate the cause of the problem?31.What is important when setting prices for new products? •Production costs•Competitors’ pricesAre production costs the most important thing to consider? (Why/Why not?)Why is it essential to consider competitors' prices?How important is it to consider average spending levels of the target markets? (Why?)Why is it important to consider product image?32.What is important when aiming to reduce staff turnover? •Financial incentives•Career structureAre financial incentives the most important thing to consider? (Why/Why not?)How important is it to have a career structure for employees? (Why?)How important is organising social events for staff? (Why/Why not?)Is it important to involve staff in decision making in the company? (Why/Why not?)33.What is important when planning the layout of a new store? AttractivenessSecurity of goodsIs attractiveness the most important thing? (Why /Why not?) Why is it essential to consider the security of the goods?How important is the number of staff? (Why/Why not?))Why is it important to consider the safety of staff and customers?34.What is important when choosing a new sales agent? •Experience of agent•Number of contactsIs the agent's experience the most important thing? (Why/Why not?)Is it important how many contacts the agent has? (Why/Why not?)How important is it to consider the agent's reputation? (Why?)Is it important to consider the agent's charges? (Why/Why not?) 35What is important when monitoring the quality of service provided?∙Feedback from customers∙Checking sales figuresIs feedback from customers the most important thing to consider? (Why/Why not?)How important is it to check sales figures? (Why?)How important is it to get feedback from staff? (Why/Why not?) Is it important to consider competitors' services? (Why/Why not?)Part III1. Programme for New StaffThe manufacturing company you work for would like to introduce a full programme of training for new staff. You have been asked to help prepare the programme.Discuss the situation together, and decide:•what should be covered by the training programme •how else new staff can be helped to settle into their jobs as quickly as possibleWhat was your first day at work/college like?What advice would you give to a new colleague joining your company or college? (Why?)Should all staff continue to receive training after they join a company? (Why/Why not?)Is there any training that you would like to receive? (Why/Why not?)Why is it important for staff to receive feedback on their performance at work?How should a company deal with a member of staff whose performance is poor? (Why?)2 Company Dress CodeYour Managing Director is unhappy with the general standard of dress among staff.You have been asked to make recommendations about introducing a dress code or company uniform.Discuss the situation together, and decide:•what the advantages and disadvantages of having a company uniform would be•what kind of dress code would be appropriate for staff in different types of jobsWhat do you think about people wearing uniforms at work? (Why?)Do you think it is important what people wear to work?(Why/Why not?)Do you think business dress is becoming less formal nowadays? (Why/Why not?)What other kinds of rules for staff should companies have? (Why?)Is there any rule you would like to introduce or change at your place of work or study? (Why/Why not?)Do you think relationships between employers and staff will change in the future? (Why/Why not?)3 Staff TrainingYour company has decided to use an outside agency for training sales staff.You have been asked to have preliminary discussions with the agency to organise this.Discuss the situation together, and decide:•what information you will need to provide for the agency •what kinds of questions you will need to ask the agency What other arrangements would have to be made for the training programme? (Why?)If you were offered training by your company, would you accept?(Why/ Why not?)What are the advantages of using an external agency to train staff? (Why?)Are there any disadvantages in using an external agency to train staff? (Why/Why not?)How would you decide which training agency to use? (Why?) What kinds of benefits, apart from training, are appropriate for companies to offer staff? (Why?)4. Company VideoThe manufacturing company you work for is planning to make a video to show to potential customers and investors. You have been asked to help with planning the video.•Discuss the situation together, and decide:•which departments and activities in the company should be included in the video•which company personnel should appear in the videoIf you were asked to appear in a company video, would you be happy to do so? (Why/Why not?)Why do you think a company video might be a good idea?Are there any disadvantages in investing in a company video? (Why?)In what other ways can companies promote themselves to potential customers? (Why?) What other methods can companies use to attract potential investors? (Why?)Why is image important to companies?5. Business Magazine ArticleAn international business magazine is sending a journalist to write about your region, and wants to include an article about the retail company you work for.You have been asked by your company to help the journalist plan the article.Discuss the situation together, and decide:•what kinds of information should be included in the article•how this article could benefit your companyWhich people in the company should the journalist meet? (Why?)Are there any possible disadvantages in allowing journalists inside a company? (Why/Why not?)What kinds of business articles do you find m_st useful? (Why?) How can companies ensure they maintain good relationships with the press?What other effective ways are there for companies to publicise what they do?Do you think international business magazines will continue to be important in the future? (Why/Why not?)6. Opening a Branch AbroadThe retail company you work for has decided to open a branch abroad for the first time.You have been asked to help with the planning of the new branch.Discuss the situation together, and decide:•what staffing arrangements might be necessary for the new branch•which information about premises in that country it would be useful to find out aboutWhat other preparations might be necessary before opening a branch abroad? (Why?)What are the advantages to a company of employing local staff? What advantages could there be for a company in transferring staff between branches in different countries?If you were offered ajob in a new branch abroad, would you be happy to accept it? (Why/Why not?)How can good communication links be maintained between a new branch and the head office?How can companies help staff to settle into a new country?7. Entertaining Foreign ClientsYour company is entertaining a group of foreign clients for three days, including one non-working day.You have been asked to plan a programme for the visit. Discuss the situation together, and decide:•what kinds of activities would be suitable for the visit •what information it would be useful to know about the clients before finalising the programmeWhat kinds of arrangements need to be made before foreign visitors arrive? (Why?)Are there any disadvantages for a company in having a visit from foreign clients? (Why/Why not?)Where would you take foreign visitors in your home town? (Why?)Would you enjoy looking after business visitors for a few days? (Why/Why not?)What problems might there be when socialising with foreign business people? (Why?)What are the long-term benefits of establishing personal contacts with foreign clients?8. Work Experience ProgrammeThe manufacturing company you work for has decided to offer a twoweek work experience programme for a small group of students from a local business college.You have been asked to help with the preparations for this programme.Discuss the situation together, and decide:•what kinds of work experience the company might offer •how the participants should be selectedWhat other preparations would the company need to make before receiving work experience students? (Why?)What are the advantages to a company of offering a work experience programme to business students?What do you think is the most useful kind of work experience for business students? (Why?)What help would you give a student on their first day of work experience? (Why?)Which areas of business would you like to have more experience of? (Why?)In what ways can businesses develop close links with the community? 9. English Language TrainingYour company is planning to offer 30 hours of English language training to employees.You have been asked to help with the planning and organisation of the training.Discuss the situation together, and decide:•how to encourage employees to take part in the training •what kind of schedule would be suitable for the training What practical preparations would be necessary before running a foreign language course for employees? (Why?)What are the advantages of learning a foreign language with work colleagues?Are there any other foreign languages you would like to learn? (Why/Why not?)What ways of learning English are most helpful for people working in business? (Why?)What kind of help with language would you give to a foreign colleague who has just arrived to start a job in your company? (Why?)Do you think foreign language skills will continue to be useful for business in the future? (WhylWhy not?)10. TeamworkYour company is sending a small group of employees away together for three days to encourage them to work as a team. You have been asked to help plan the programme.Discuss the situation together, and decide:•what practical arrangements the company needs to make before the trip•what work and leisure activities would be suitable for the groupWhat preparations might the participants need to make before going away? (Why?) .What might be the disadvantages of working as part of a team? Would you like to take part in a programme for developing teamwork? (Why/Why not?)What other kinds of activities would you like to participate in with colleagues outside work? (Why?)How might a company measure the success of a training programme?Do you think staff training is always of benefit to a company? (Why/Why not?)11. (For three candidates)Entertaining Foreign ClientsYour company is entertaining a group of foreign clients for three days, including one non-working day.You have been asked to plan a programme for the visit. Discuss the situation together, and decide:•what kinds of activities would be suitable for the visit •which members of staff should accompany the visitors •what information it would be useful to know about the clients before finalising the programmeWhat kinds of arrangements need to be made before foreign visitors arrive? (Why?)Are there any disadvantages for a company in having a visit from foreign clients? (Why/Why not?)Where would you take foreign visitors in your home town? (Why?)Would you enjoy looking after business visitors for a few days? (Why/Why not?)What problems might there be when socialising with foreign business people? (Why?)What are the long-term benefits of establishing personal contacts with foreign clients?12.For three candidatesWork Experience ProgrammeThe manufacturing company you work for has decided to offer a twoweek work experience programme for a small group of students from a local business college.You have been asked to help with the preparations for this programme.Discuss the situation together, and decide:•what kinds of work experience the company could offer .how the participants should be selected•what feedback and evaluation should take place after the programme has finishedWhat other preparations would the company need to make before receiving work experience students? (Why?)What are the advantages to a company of offering a work experience programme to business students?What do you think is the most useful kind of work experience for business students? (Why?)What help would you give a student on their first day of work experience? (Why?)Which areas of business would you like to have more experience of? (Why?) In what ways can businesses develop close links with the community?13For three candidatesEnglish Language TrainingYour company is planning to offer 30 hours of English language training to employees.You have been asked to help with the planning and organisation of the training.Discuss the situation together, and decide:•which staff would benefit most from English language training . how to encourage employees to take part in thetraining•what kind of schedule would be suitable for the training What practical preparations would be necessary before running a foreign language course for employees? (Why?)What are the advantages of learning a foreign language with work colleagues?Are there any other foreign languages you would like to learn? (Why/Why not?)What ways of learning English are most helpful for people working in business? (Why?)What kind of help with language would you give to a foreign colleague who has just arrived to start a job in your company? (Why?)Do you think foreign language skills will continue to be useful for business in the future? (Why/Why not?)14For three candidatesTeamworkYour company is sending a small group of employees away together for three days to encourage them to work as a team. You have been asked to help plan the programme.Discuss the situation together and decide:•what practical arrangements the company needs to make before the trip•which work and leisure activities would be suitable for the group•how to evaluate the success of the tripWhat preparations would the participants need to make before going away? (Why?)What might be the disadvantages of working as part of a team? (Why?)Would you like to take part in a programme for developing teamwork? (Why/Why not?) .What other kinds of activities would you like to participate in with colleagues outside work? (Why?)How might a company measure the success of a training programme?Do you think staff training is always of benefit to a company? (Why/Why not?)。
剑桥BEC真题中级第二辑口语解析(Part 2)
第二辑Test 1Topic A: WHAT IS IMPORTANT WHEN ……?Entertaining clients●Types of activities●Cost【词汇＆短语】促销赠品Complimentary presents 迎宾室Hospitality room招待费Entertainment allowance 定制Customize针对个人Personalize 有目的的Purposeful商业目的Business objectives 客户需求Customer demand包间Compartment 舒适的Cozy【句型点击】●间歇、停顿How shall I put it? 怎么说呢？Well, what I trying to say is…….. 我想说的是……..I’d like to begin by……●个人想法In my opinion, I’d say that…..The point is that…….Well, we should….【参考范例】Entertaining clients is not an easy job and should be handling appropriately and enjoyably. It contains more than just a wonderful meal, a sightseeing tour or a shopping trip. Good hospitality events can impress clients in a unique manner in and outside of the office.When entertaining clients, we should decide the types of activities according to their interest and favorites. Moreover, these activities should help us achieve our business objectives, for example, we can have an intimate discussion about business with our clients during a meal in a cozy compartment where both where both sides tend to be more relaxed. In addition, we have to mix business with pleasure effectively so our clients won’t feel that we are too purposeful.Cost is anther importan t factor when designing activities for clients. Higher expenses don’t necessarily to greater satisfaction, and in some cases, the clients will be overwhelmed with our kindness. Therefore, when entertaining clients, sincerity appears to be more important, upon which a long and a steady business relationship is based.Topic B: WHAT IS IMPORTANT WHEN ……?Choosing retail premises to rent●Location●Length of contract【思路点拨】【词汇&短语】房东landlord 利润空间profit margin租户tenant 房屋结构building structure可持续发展sustainable development 合同到期exploration of contract繁荣boom prosperity 续签合同renew the contract租金rent 押金deposit【句型点击】●观点阐述Well, it seems to me that…….T hat’s true, but on the other hand…..●追加观点That’s just what/all I was thinking…..Well, the point I’m trying to make it that……Another thing I want to mention is……【参考范例】When aiming to choose retail premises, you should always put the location on the top of your list. An ideal retail premises should be situated in the downtown district or a big residential area where the sources of the customers is guaranteed, in China, A lot of businessman believe in Fengshui and they think a good location is vital to the success of business.Besides, the length of contract is also an important factor in choosing retail premises because the retailer need time to develop market and customers. A steady and uninterrupted business environment is most desired, and a long-term contract will ensure the retailer’s sustainable development.What’s more, rent and means of payment should never be overlooked, retailers in general have a big cash flow, therefore, a reasonable rent and flexible means of payment are good for their capital turnover. A cooperative landlord is preferred and necessary for a win-win situation.Topic C: WHAT IS IMPORTANT WHEN ……?Deciding on packaging for products●Image●Production process【思路点拨】【词汇&短语】包装材料wrapper，packaging material 不可再生资源non-renewable resources包装设计package design 有利环境的environmental-friendly顾客的青睐customer favor 肤浅的，表明的superficial【句型点击】●自然过渡How shall I put it? 怎么说呢？Actually…..That’s just how I see it …..●个人观点Personally, I thi nk…..Frankly, I think….【参考范例】Packing of products concerns the fate of products because it arouses people’s desire for purchase. When deciding on packaging for products, we should take several things into consideration.First of all, the image catches the eye of potential customers, people are sometimes skin deep when surrounded by a variety of products, their decisions are simply based upon the packaging, therefore a thoughtful design in color, shape and packaging materials is crucial in winn ing customer’s favor.On the other hand, the cost of packaging should be carefully dealt with because it is contained in the prices of the products. Increased price will make the products less competitive in a buyer’s market. After all, in comparison with packaging, people are more sensitive to price.Last but not least, our resources are limited and some are even non-renewable. Once the products are opened up, the wrapper are useless, so it is expected that designers can develop further uses of packaging materials or at least make them environmental-friendly.第二辑Test 2Topic A: WHAT IS IMPORTANT WHEN ……?Selecting staff for promotion●Attitude to work●Current performance【词汇&短语】空缺职位vacancy 人事部personnel行政管理部administration 公关public relations总部head office 工资wages and salaries管理技能managerial skill 职业前景career prospect人力资源部human resources 团队协作teamwork【句型点击】●常用开始语Thank you for your questionThe answer is…Let me start with….In my viewIt is very likely that….●表达观点常用句What I am thinking is….Let me make my point very clear.It is crystal clear that…..There is no doubt that…..I am into the first opinion..【句型点击】When selecting staff for promotion, several factors should be taken into consideration, to begin with, the attitude to the work is one of the most fundamental elements. I believe attitude is everything. It is not uncommon to find workers who have great talents but are reluctant to make full contribution in their position, the point is, you have to love what you are doing and you have to try your utmost and reserve no effort to do it.Secondly, current performance is also very important, because it is obvious that attitude and effort have to be measured in a certain way so that you can know everyone’s capability.Thirdly, you can’t ignore career potential and adaptability, almost in every company, we can find employees who are excellent individuals but fail to cooperate in a team, these elements are all very essential in one’s career. Admittedly, it is not very likely to find all of them in one person, and then you have to consider about the specific position and grant priority to one of them.Topic B: WHAT IS I MPORTANT WHEN ……?Considering a career change●Further study or training●Opportunities for future promotion【词汇&短语】实际工资real wages 合并merger最终目标ultimate goal 个人收入personal income坏的影响adverse effect 工资价格螺旋上升wage-price spiral精明的讨价还价交易horse-trading 无形资产intangible assets资格qualification 投资回报return on investment【句型点击】●更倾向于某一个选项I would take …….. as my priority 我会把……..作为我的首选项。
BEC中级-口语第二部分常考话题
BEC中级-口语第二部分常考话题常考话题真题部分：（1）What is important when…?Trying to attract new staffCompetitive wagesCompany reputation（2）What is important when…?Preparing to go away on a business tripInforming colleagues and clientsDelegating essential tasks（3）What is important when...?Planning corporate hospitalityGuest listType of event（4）What is important when...?Writing a newspaper advertisement for a job vacancy ? Description of t he workExperience needed by applicants（5）What is important when...?Delegating work to othersClear instructionsChoice of person for the task（6）What is important when...?Designing a company websiteType of information to includeDifferent language versions（7）What is important when...?Meeting foreign clients for the first timeForeign language skillsKnowledge of cultural differences（8）What is important when...?Deciding whether to buy or rent office equipmentCostSp eed of technological change（9）What is important when...?Aiming to increase staff productivityOffering bonusesCreating a pleasant environment（10）What is important when...?Aiming to keep good staffPromotion opportunitiesSalaries（11）What is important when...?Organizing a conferenceConference speakersFacilities at conference centre （12）What is important when...?Producing a marketing planIdentifying target customersSetting a budget其他常考话题：（1）What is important when...?Aiming to improve production qualityUp-to-date equipmentStaff training（2）What is important when...?Aiming to improve customer serviceStaff trainingCustomer satisfaction surveys （3）What is important when...?Preparing for a job interviewStudying the job advertisementFinding out about the companypreparing for questions（4）What is important when...?Interviewing candidates for a jobPersonal qualitiesQualifications（5）What is important when...?Aiming to reach new marketMarket resea rchAdvertising（6）What is important when...?Conducting market researchCompetitionCharacteristics of sample（7）What is important when...?Organising a training programmeAvailabilityCost（8）What is important when...?Planning a careerQualificationsFuture trends（9）What is important when...?Choosing a new supplierProduct qualityCostsChoosing suitable transport for a business trip ConvenienceCost-effectiveness（11）What is important when...?Selecting employees for promotion Personal qualitiesCurrent performance（12）What is important when...?Setting up a new businessManagement experienceFinancial backing（13）What is important when...? Advertising a product or service Appropriate mediaCompetition（14）What is important when...? Preparing to attend a conference Information about the speakersPlanning the journey（15）What is important when...? Attracting investmentStrategic planningPublic relations（16）What is important when...? Choosing a business club to join?Numbers of membersMembership fee（17）What is important when...?Finding a hotel for business travelers?Room serviceBusiness facilities（18）What is important when...?Choosing a magazine to advertise a product or service in? Cost of advertisingTarget audience（19）What is important when...?Fighting stressExerciseEntertainment（20）What is important when...?Opening a branch in a new city?The locationThe potential purchasing powerPlanning a presentation?Finding out about the audienceResearching the topic（22）What is important when...?Managing a project?Encouraging teamworkKeeping to schedule。
BEC口语PART II
BEC中级口试全真试题Part Ⅱ1.What is important when planning a presentation?Finding out about the audience Researching the topic2.What is important when aiming to improve customer service?Staff Training Customer Satisfaction Surveys3.What is important when managing a project?Encouraging Teamwork Keeping to schedule4.What is important when motivating staff?Financial benefits Career development Opportunities5.What is important when dealing with competition?Pricing policies Advertising strategies6.What is important when planning health and safety training?Selecting topics Selecting staff to attend7:What is important when choosing new office equipment?Prices and discounts Brand names8.What is important when entertaining foreign business clients?Venue for entertainment Cultural Differences9.What is important when aiming to reach new markets?Market research Advertising10.What is important when choosing a management training course to attend? Program Contents Length of course11.What is important when relocating a business?Local workforce available Location of site12.What is important when advertising a new product?Target markets Choice of media13.What is important when starting a new job?Knowledge of company procedures Help from company staff14.What is important when selecting staff for marketing trips abroad? Position in the company Previous experience of other countries15.What is important when aiming to reduce production costs? Efficiency of production line Cost of raw materials15.What is important when choosing people to work in teams? Variety of experience Personal qualities16.What is important when dealing with a heavy workload?Time management Sharing tasks17.What is important when developing new products?Market research Pricing18.What is important when being interviewed for a job? Information about the company Personal appearance19.What is important when exhibiting at a trade fair?Quality of display Staff selected20.What is important when introducing a reward system for staff? Purpose of the reward system Types of reward offered21.What is important when entertaining clients?Types of activities Cost22.What is important when choosing retail premises to rent? Location Length of contract23.What is important when deciding on packaging for products? Image Production process24.What is important when selecting staff for promotion?Attitude to work Current performance25.What is important when considering a career change?Future study or training Opportunities for future promotion26.What is important when planning an advertising campaign? Market research Selecting appropriate media27.What is important when choosing transport for a business trip? Convenience Cost-effectiveness28.What is important when aiming for promotion?Quality of performance Company loyalty29.What is important when exporting goods or services for the first time? Personal Contacts Professional advice30.What is important when dealing with complaints from clients?Offering an apology Suggesting a solution to the problem31.What is important when setting prices for new products?Production costs Competitors’ prices32.What is important when aiming to reduce staff turnover?Financial incentives Career structure33. What is important when planning the layout of a new store?Attractiveness Security of goods34.What is important when choosing a new sales agent?Experience of agent Number of contacts35 What is important when monitoring the quality of service provided? Feedback from customers Checking sales figures36: What is important when…?selecting applicants for a job work experience personal qualities37: What is important when…?choosing a new supplier price and discounts reputation38: What is important when…?aiming to improve production quality up-to-date equipment staff traini ng39: what is important when…?preparing for a job interview studying the job advertisement finding out about the company40: what is important when…?deciding whether to attend a conference venue speakers41: What is important when…?developing new products market research costs involved。
(完整)bec中级口语part 2常见话题
Explain why you brought one of the products。
strong sense of brand loyaltyreasonable pricegood after—sales servicereliability of the productgood and consistent qualityuser—friendly designgood value for moneyin styleWhat determines the price of a product？● The price of a product is influenced by the costs. 1● This is because firms have to charge a price which is greater than costs to make a profit. 2 ● However in the short run a firm may sell a product at a loss. This may be to gain m arket share or because the product is still at the introduction phase and has high research and launch costs. 3● Overall it depends on whether we are considering a short or long term pricing policy. Firms may be willing to make a loss in the short run。
It will also depend on the objectives of the firm。
Some public sector organisations， e.g。
剑桥商务口语口试第二部分话题及答案要点
Business English Topics新编剑桥英语口试必备手册（中高级）话题及答案要点What’s important when……?1.Evaluating the success of teamwork….Mutual trust; full cooperation; timely communication and decision making municating management messages to the staffOverall purpose, feedback on performance, managers with open mind3.Aiming to control production costQuality of suppliers, effective product line, managementAiming to control cost in corporate hospitalityEvent plan, food costs, reducing wastage4.Aiming to slash business overheadsBudget and management, long-term effects, staff involved5.Coping with a heavy workloadBenefits system, time management, employees’ mental health6.Measuring corporate performanceAppropriate use of space, amount of light, health and safety7.developing logistics strategiescustomer service levels, information management,other processing, warehouse management, inventory and transportation etc 8.measuring corporate performanceworkplace ethics, social responsibility, law9.selecting an employment interviewerpersonal quality, interview skills, experience10.designing an effective training plantraining needs, company budget, employee commitment11.asking for a career breakcompany policy, advice from family and friends, what you can achieve 12.thinking about going for a promotionwork-related qualities, personal qualities, strengths and weakness13.motivating senior executivesstock options, special benefits, salary, short-term incentives or bonus 14.aiming to retain good staffpleasing work environment, career opportunity, free training15 giving feedbackPlus points, avoidance of personal opinion, allowing reflecting time16 deciding base salarySalary level of comparable companies, availability of local workforce,Company finance and compensation17 dealing with problem employee/employee misconductRole of immediate supervisor, discipline, colleagues’ assistances18. improving working environmentOffice environment, workplace culture, environmental conscious19 setting and achieving a personal goalGoal setting guidelines, persistence, flexibility20 managing job stressHobbies, job target, enough sleep21 setting prices for new productsCosts, demand, competitionDeveloping new products, Market research, the size of the target market, pricing 22 promoting a productAdvertising, sales promotion, direct marketing23 advertising a product on billboardDesign of the billboard, amount of information, the location of billboards24 using publicity effectivelyRegular efforts, publicity personnel, good professional relationships with media 25 deciding packaging for a productImage, packaging design, offer convenience26 choosing household applianceBrand name, technology, price27 aiming to improve an after-sales serviceSpeed of response, staff training, supervision28 maintaining customer loyaltyDiscounts, customer service, newsletters29 dealing with physical distributionInventory planning and control, transportation, warehousing30 choosing transport for a business tripComfort, cost, convenience31 choosing a hotel for people travelling on businessLocation, facilities provided, non-business related servicesChoosing a hotel to stay on business travelsSize, workout facilities, location32 planning business tripsPurpose, travel arrangement, luggageSelecting an agency to arrange business travelReputation, speed of service, discounts offeredPreparing for a business tripDelegating essential tasks, staying accessible, informing people around you33 having a business travel abroadAdvance preparation, arrival of time, dressing properlyselecting staff for fact-finding tours abroadPosition in the company, previous experience of other countries, foreign language sills34 shaping a better corporate cultureLeadership, team spirit, work environment35 designing a company logoCompany image, logo copyright, cultural difference36 sending corporate gifts to foreign business clientsCultural differences, company logo, highest quality and the best taste37 considering to sponsor a sports eventTarget audience, media coverage, competitors38 dressing for a job interviewProfessional image, being clean and neat, show good taste39 entertaining your business clientsAppropriate venue for entertainment, clear objectives for the meeting,The timing40 selecting a company locationDemand for products or services, transportation, labor costs41 exporting goods or services for the first timeLegal framework, cultural differences, distribution methods42 considering a merge with another companyTheir product lines, their company culture, their markets43 dealing with competitionPricing policies, advertising strategies, quality44 attracting corporate clients for IT trainingTypes of companies, flexibility, no-going supportChoosing new computer equipmentReputation of manufacturer, technical superiority, after-sales services Introducing new computer softwarePotential benefits, convenience to use, hardware requirementsImproving computer network security in a companySecurity systems, taking advice from consultant, having regular reviews of computer network security45 setting up a company websitesPossible benefits, promotion, designingMaking a company website effectiveContent, layout of website, clarity46 choosing an Internet company to buy fromDelivery time, special offers, range of goods(wide) Deciding to sell products on the InternetSecurity for customers, distribution system, rivals47 introducing job sharing schemeSuitable types of job, benefits for the company48 starting job sharing schemeCompatible work partner, role defining, communication49 planning a meetingAgenda, size, suitable venueSelecting a centre for an international conference Convenient location, facilities, entertainment50 deciding whether to attend a conferenceVenue, speakers, topic covered51 preparing for a presentation to new staffInformation included, facilities needed, environment Planning a presentationPracticing beforehand, researching the topic, dressing properly Organizing a product demonstrationPresenter, audience, offer free sample52 exhibiting at trade fairQuality of display, staff selected, planning advanced Planning the layout of a stand at trade fair Attractiveness, security of exhibits。
BEC高级口语第二部分
Part TwoIn this part each candidate’s task is to choose one topic from a set of three, and to talk about it for one minute. Candidates have one minute in which to prepare and should use this time to make brief notes. The other candidate listens to the talk and is invited to ask one or two questions at the end. Candidates may make notes while listening to their partner. Each candidate is given a different set of three tasks from which to choose.General procedureA choice of three different topicsOne minute preparation while making notesA/B starts with the other listening---one minuteQuestion asked1. Customer relation: the importance of offering incentives to customersOffering incentives to customers can help you to strengthen your customer base and enhance customer loyalty. If you offer incentives such as vouchers, complementary tickets, miles, gifts in the promotion or sales, you will attractive more customers and get them buy your products or services. At the same time the image of your company will be improved and your brands are more likely to be known by customers.2.Product promotion: how to ensure that products are promoted effectively at international trade fairsYou should send a professional team of experts to arrange the promotion at the trade fair. They must be familiar with the products you want to promote at the fair. Meanwhile they must be good at dealing with clients especially foreign clients.You should use advanced technology to display your products at the fair. Necessary equipments such as DVD, overhead projector, high-definition screen can help you demonstrate the quality, function and specification of your products.You should design your show room and stand carefully to attract more customers. Your stand should be put up at an obvious place so that every customer can get an easy access to your products.3.How to reduce labor turnover ratesIn order to reduce labor turnover rates we must take the following effective measures:Set up a clear staff appraisal process to make sure that the performance of every staff can be evaluated openly and honestly and their promotion is based on their contribution to the company. Thus no one will complaint about unfair promotion which once forced some of your staff to leave their jobs.If permits enhance the staff benefits including their base pay annual bonus and other benefits. An incentive system should also be necessary to encourage the staff to work with the company longer.Improve the work environment of your company or factory. Try to foster a spirit of mutual help among your staff and let them understand that the company or factory is far more than just a workplace. It’s a family where all members are supported and valued.4.Career development: the importance of being willing to acquire new skills throughout your careerWith the unceasing development of science and technology the workplace is now undertaking profound changes. The way you do your work and the equipment you use in your work willdefinitely change or upgrade in the future, which means you have to learn new skills to deal with these changes. Remember: you are never too old to learn. New skills will make you keep up with the latest technology and help develop yourself throughout your work life.5.International sales: how to research foreign markets effectivelyYou should notice the difference between foreign and domestic market and set your target according to specific situation of foreign market. For example: given the different state of living standard the purchasing power of your target market may be higher or lower than the domestic market. If you ignore the difference you are likely to make mistakes in products’ pricing in foreign market.You should ensure that your research team is excellent at carrying out research in a foreign country. That means every member of the team should mater the native language and be familiar with the specific culture of the target market.6.Production management: how to implement an effective just-in-time systemWhat is a JIT production system?∙JIT is an approach to achieving excellence in a manufacturing company based on the continuing elimination of waste (waste being considered as those things that do not add value to the product).∙ A repetitive production system in which both the movement of goods during production, and deliveries from suppliers, are carefully timed so that at each step of the process, the next (usually small) batch arrives for processing just as needed.∙The logic behind JIT: Nothing will be produced until it is needed.7. Travel: the importance of being able to speak foreign languages in international business8.Marketing: how to assess whether there is a market for a new productYou should carry out a research on the customer demands to see if there is a read need in the market for your new product. The feedback or result will help you to decide whether to launch the new product on the market.You should pay special attention to your competitors. Detect whether they are going to launch their new product onto the market. if the answer if yes that probably means there is a demand in the market for some new product. Then be quick and put on your rival product to coincide with them.9. Human resources: how to use staff appraisal schemesYou should see to it that the staff appraisal schemes be a chance for management and employees to come together and exchange ideas, set joint targets and improve the way decisions are reached. The scheme should have a clear appeal process and any negative feedback should be accompanied by evidence such as dates, times and outcomes. Most importantly ratings should reflect measurable element of the job requirements.10.Advertising: the importance of television and cinema advertisementIn fact television and cinema advertising both function as a kind of media which tells or even guides people to buy products or services. With the development of the telecommunication television has become the most important carrier of advertisement and as a result of that TV advertising has the largest amount of audience all over the world. They have penetrated into people’s daily life and persuaded them to buy whenever they turn on them. On the other hand the popularity of the movie make every audience be under the influence of cinema advertising at the beginning and end of the movie.11. Staff management: how to ensure effective lines of communication between the workforce and managementAs the leader of the company you should open up a channel for the workforce and management to communicate directly. For example you can hold a monthly meeting within the company, which is attended by both the reps from workforce and management. They are allowed to talk with each other openly and freely to exchange views and opinions. They can also set common objectives. You should achieve this effectiveness by making use of up-to-date technologies. For example you can set up a forum on the intranet of your company so that every member can air and exchange their views on the forum. In this way a effective line of communication will be set up. You should set up an incentive system to make your staff talk with their line managers.12. Finance: how to ensure accurate cashflow forecastsyou should establish a monitor system in the first place to detect any possible cashflow gap which will occur during your production and operation. This system can calculate the balance between your income and expenditure on a daily base. And should there be any sign of cashflow problems the system will warn your staff to do something about it before hand.In order to achieve the accuracy you must set up a report system which demands every manager report the current financial status of his or her departments. The information will be collected everyday for you to take consideration.13. International sales: how to decide which sales incentives to offer a new foreign customer (本题做为思考题，请大家考虑一下。
BEC中级：口语第二部分（Mini-Presentation）应试技巧
BEC中级：口语第二部分(Mini-Presentation)应试技巧商务英语中级考试口语第二部分为简短口头陈述(Mini-Presentation)，这部分比第一部分难度增强，要有考生自己的观点并讲究逻辑和说服力，快来看看小编整理的商务英语中级考试口语第二部分应试技巧，会对你有很大帮助哦!BEC中级：口语第二部分(Mini-Presentation)应试技巧内容简介剑桥商务英语中级口语考试第二部分是一个微型演讲或者说是一个简短的口头陈述(Mini-Presentation)。
整个第二部分的考试时间约为6分钟。
在这一部分，每位考生将被要求就某一主题发表1分钟左右的演讲。
概括来说，在第二部分一开始，主考官会递给每位考生一张信息卡(注意：是不同的信息卡)。
每张信息卡上有A、B、C三个问题。
每个问题后，有两个或三个提示。
考生选择一个话题后，可根据提示组织自己的演讲。
考生选择其中的一个问题发表一个小型演讲。
考生有1分钟的时间同时进行准备。
在准备过程中，主考官会提供空白纸张和铅笔，也就是说，考生可以在准备的过程中做笔记。
准备时间结束，其中一位，即考生B先发表演讲。
B讲完之后，考生A要就考生B演讲的内容进行提问，然后考生B回答。
接下来就是考生A进行演讲。
完毕之后，考生B同样也要就考生A所陈述的内容进行提问，考生A回答。
为了很好地完成这部分的任务，在1分钟内做一个有序的、完整的和有说服力的演讲，考生需要有比较严密的逻辑来组织演讲。
应试技巧(1) 考生应快速浏览信息卡，选择最熟悉、最有把握的话题，然后根据问题后的提示组织演讲。
(2) 准备时间完毕，主考官要求你发言时，考生应该欣然接受并且适时开始讲话。
不要因为自认为准备不足而迟迟不发言。
1分钟过后，考生将失去说话的机会;发言时间缩短之后，考生也会因为输出信息量不够，而不能获得高分。
(3) 在准备期间，考生一定要稍做笔记。
建议考生记下要点，以免在演讲的过程中，由于紧张而忘记了自己准备要讲的内容。
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注意：1．考试中不要说“Pardon?”2．Never say “sorry” in examination!3．没听清可用以下说法I don‟t quite understand you. Would you explain it a little bitfor me?I am not sure what you are getting at. Would you express it inanother way?Part 2:A mini-presentation by each candidate 6 minsIn the second part, each candidate is given a choice of three topics and has one minute to prepare a piece of extended speech lasting one minute. After each candidate has spoken their partner is invited by the interlocutor to ask a question about what has been said.Presentation Functional Sentences（一）总起句The present talk aims to decide…The purpose of this talk is to answer the question of …In brief, this talk sets out to solve the problem of …There are currently three possible solutions to …（二）分论点Firstly,…；Secondly,…；Thirdly，…In addition, …Furthermore, …As …is concerned, …As for …，…On one hand, …；On the other hand，…（三）小结句From the above information, it can be shown that …Based on the study, it is clear that …Before we close, let me just summarize the main points.Shall I just go over the main points?So, to sum up,…In conclusion,…In general, …On the whole,…Overall,…（四）常用连词1．解释性：in other words，that/which means，namely，that is to say2．进一步阐释性：in particular，especially，notably，chiefly3．对照、转折性：but, though, even though, while, whereasdespite, in spite ofyet, however, nevertheless, still, but, even soall the same，in contrast4．原因、结果：lead to, result in, bring about, give rise to, account for, be responsible for, followed by effectrise, stem from, be attributable to, causebecause, as, since，because of, due to, owing to, on account of, as a result/consequence oftherefore, so, accordingly, consequently, hence, thus, that‟s the reason why（五）常用口头衔接语Well, it seems to me that …That‟s true, but on the other hand …I couldn‟t have put it better myself.That‟s just what/all I was thinking.There‟s something in that, I suppose.That‟s exactly my opinion.Well, the point I‟m trying to make is that …Well, what I am trying to say is that …That‟s how I feel.That‟s just how I see it.（六）常用词汇1．动词：to clarify, to explain, to interpret, to put sth. another way, to recap on sth.2．名词：a summary, a decision, a report, an outcome, a write-up, a recommendationExplain why you brought one of the products.strong sense of brand loyaltyreasonable pricegood after-sales servicereliability of the productgood and consistent qualityuser-friendly designgood value for moneyin styleWhat determines the price of a product?● The price of a product is influenced by the costs. 1● This is because firms have to charge a price which is greater than costs to make a profit. 2● However in the short run a firm may sell a product at a loss. This may be to gain market share or because the product is still at the introduction phase and has high research and launch costs. 3● Overall it depends on whether we are considering a short or long term pricing policy. Firms may be willing to make a loss in the short run. It will also depend on the objectives of the firm. Some public sector organisations, e.g. may simply try to cover costs.Should firms train their employees?By training their employees firms may be able to increase their profits BECAUSE trained staff are likely to be more productive and make les mistakes. Employees might also be more motivated BECAUSE they might be able to undertake more interesting work and BECAUSE managers are showing that they value their staff (which can satisfy their esteem needs). HOWEVER training costs money and is not always successful. It can also lead to a loss of production while staff are being trained. OVERALL, management will have to weigh up the potential benefits against the costs. If, for example, the firm has the necessaryresources, the training is relatively cheap and is likely to lead to significant increases in productivity and profitability the firm likely to invest in it. If, ON THE OTHER HAND, the firm lacks the necessary finance and staff already have the skills required then training is LESS LIKELY.WHAT IS IMPORTANT WHEN…?Selecting applicants for a job•Working experience•Personal qualitiesSample 1I choose topic A-what is important when selecting applicants for a job. As to this topic, as far as I am concerned, there are 3 things to consider.First, I think working experience is very important when selecting applicants. Applicants who have already had the work experience in the relevant fields will learn the new job easier and quicker. And it will also save the company a lot of training fees if the applicant has related experience.Second, we must consider the personal qualities of the applicants, such as personality and health. Companies tend to employ people whose character fits a special job. For example, consulting company tends toemploy applicant who is analytical and knowledgeable, but advertising agents like their employees to be energetic and creative.Third, I believe language is of great importance when selecting applicants. Nowadays, we do business with people from all over the world. Always we buy goods from Africa, and sell our electronic product to Europe; a foreign language especially English is needed if the company wants to expand to the world. Applicants who can speak one or more foreign languages will have a better chance to get the job.Sample 2As we all know, the criteria used by HR professionals in screening and selecting applicants normally include such factors as working experience, personal qualities and communicative skills.Firstly, we pay a lot of attention to working experience of the applicant. A person with a solid record of related experience is more likely to fit in with a new company. Therefore he or she can be trusted to fulfill the tasks and solve the problems in a more professional and competent way.In addition to this, we also look at the personal qualities of the applicant. Does he or she has integrity, perseverance or …can do‟ spirit? Surely any organization can benefit from the reliability, devotion and enthusiam of its employees.Finally, good communicative skills such as interpersonal skills and team spirit are also becoming an important precondition in selecting qualified employees.WHAT IS IMPORTANT WHEN…?Preparing for a job interview•Studying the job advertisement•Finding out about the companyBefore you go for an interview, you must make preparations so as to face the interviewer with more confidence. They include studying the job advertisement, finding out about the company, preparing yourself psychologically, etc.Firstly, you should study the job advertisement carefully so that you can match your knowledge, skills and abilities with the specifications required for the post. You must assure the interviewer that you have all the qualifications required, so you are the right sort of person they are looking for.Secondly, you should know more about the company, such as its profile, structure, existing problems, requirements, campaigns and future plans. As a Chinese saying goes: “know the opponent and know yourself,and you can fight a hundred battles without defeat.”Finally, you should also prepare yourself psychologically and this will help you combat stress. Rehearsing the interview with your friends, for example, is a good relaxation exercise that can install confidence in you.WHAT IS IMPORTANT WHEN…?MANAGING A PROJECT●ENCOURAGING TEAMWORK●KEEPING TO SCHEDULEWHAT IS IMPORTANT WHEN…?CHOOSING PEOPLE TO WORK IN TEAMS●V ARIETY OF EXPERIENCE●PERSONAL QUALITIESExplain the importance of team work:a.Teamwork reflects the combined experiences, knowledge,intelligence and views of a group of people, so it will definitelyimprove the quality and efficiency of the work.b.If the participants worked together, it would be easy for them tocome up with creative ideas. This is particularly valuable for arelatively complex work, for the people working in a team, if oneof them gets stuck on a matter, others/the rest could chip in theirideas and get the problem sorted. But if you work on your own, for instance, you are the sole manager in the department.c.If people did not work as a team, everyone would have to wait forthe decisions made by the manager and it was not easy to getpeople to take on responsibility for anything.d.A huge and complicated project is not possible to becompleted/done by merely one person. For instance, 3 Gorgesproject-a huge amount of money, 30 million people have toemigrate to elsewhere, a lot of commercial contractse.You will get bored quickly if you work on you own. But if youwork in a team…f.Working in a team can increase personal awareness of abilities andcomplementary skills in colleague.How to improve teamwork:General ideas; friendly atmosphere; not bossy; patient; good manners; modest; leadership; good interpersonal skills; variety of experiencea.Variety of experience and a broad horizon would help to tackleurgent matters and establish his or her personal prestige.Well-experienced staff are capable of overcoming storms andcrises.b.On coming across problematic issues, new or inexperienced staffusually will feel depressed and even start to panic. One or anumber of experienced staff will, in this kind of situation,automatically become the spiritual leaders of the team and can get the issues in question solved quickly.c. A wide range of experiences are important to a team member,because you never know what kind of problems might suddenlycome up to you. Experiences in different fields will enhance thechance of successfully sorting out the problem with yourknowledge which is based on your past experience.Personal qualities:a.The basis of the team work is mutual trust and friendly atmosphereb.Good manners, not too bossy, patient, modest, leadership, goodinterpersonal skills.WHAT IS IMPORTANT WHEN…?MANAGING A PROJECT●ENCOURAGING TEAMWORK●KEEPING TO SCHEDULEKey points: Team work, time pressure (keeping to the schedule)Team work: as explained in the teamwork sectionTime pressure:a. A well-designed schedule can clarify yourself to the project. Youshould ensure that you would be running before the schedule rather than after it.b.Time is always of essence for a project.c.Failure to keep to the schedule will result in/cause late completion.te completion will lead to: civil litigation, injured party willbecome entitled to claim compensation/entitled to sue thebreaching company.e.When the project is being processed/in the course of carrying outthe project, there will be a lot of commercial activities involved.Such as investment banks advance cash; raw material supply,planning permission, sub-contract/outsource. Failure to stick to the schedule will affect above matters.WHAT IS IMPORTANT WHEN…?DEALING WITH COMPETITION●PRICING POLICIES●ADVERTISING STRATEGIESWHAT IS IMORTANT WHEN…?SETTING PRICES FOR NEW PRODUCTS●PRODUCTION COSTS●COMPETIORS‟ PRICESKey points: Pricing; Advertisin g; Production costs; Competitor‟s price; Marketing; a wide range of services and productsPricing:a.(For a consumer): all consumers would like to go for higher qualityand less expensive products. It is a common sense.b.(For a manager): correct pricing policies can capture a largenumber of consumers in a short period of time.c.For a newly established company: correct pricing policies areparticularly important for newly established businesses. The major task for them at the early stage is to draw the public attention andmake their company and their brand known to the public. When anew product is put into market, there may be very few peopleknowing/who know about it…(e.g.Thai curry source) Competitors‟ price:a.Once a new product is put into market, it will immediately face thecompetition from rivals. The price war sometimes can beincredibly fierce and crude.petitors‟ price will mirror the consumers‟ attitude about certainproducts and the satisfaction about their prices.c.If you fixed the price higher than your rivals without higher qualityof service, you might soon find yourself in an unfavorablesituation.d.Correct pricing policies could also defeat some competitors in ashort period of time. For example: Safeway, Tesco price waragainst all small bread manufactures. In this case, Safeway andTesco fixed their price for 7p per loaf, which is 23p cheaper thantheir competitors‟ offer. As a result of this, in 35 days time, most of their competitors went into liquidation.Advertising strategies:a.The fundamental task for a company is to make its products anditself known to the public. There are many ways to achieve this,advertising is the most important one.b.Advertising through different media can cover nearly every cornerin the world. The main channels are:-TV-Radio-Internet-Newspaper-Bill Board-Poster-Magazinec.The advantage/point of advertising is not only aboutpropagandizing your company but also competing against/withyour rivals. A company, through proper advertisements, canmanage to introduce the advantages of their products comparing to their rivals‟, and therefore convince the consumers that theirproducts would be the right choice. For instance, Car manufactures can put in their new designs to the ads, e.g. ABS, double airbags to convince the prospective customers that their cars are safer than others.WHAT IS IMPORTANT WHEN…?MOTIV ATING STAFF●FINANCIAL BENEFITS●CAREER DEVELOPMENT OPPORTUNITIESWHAT IS IMPORTANT WHEN…?INTRODUCING A REWARD SYSTEM FOR STAFF●PURPOSE OF THE REWARD SYSTEM●TYPES OF REWARD OFFEREDWHAT IS IMPORTANT WHEN…?AIMING TO REDUCE STAFF TURNOVER●FINANCIAL INCENTIVES●CAREER STRUCTUREKey points: Financial benefits; Career development/structure; reduce staff turnoverFinancial Benefits:a.Managers, company owners and supervisors have always beenfrustrated and bewildered by employees with little or nomotivation.b.Staff always want reward for their contribution to the company andwhat they are worth. Such factors are just like market forces. The fundamental reason of looking for a job is to get pay. Staff do the job what they are paid for. However, quite often, the staff workovertime under their managers‟ demand. If the company fails togive proper financial benefits staff might subsequently feel notbeing fairly treated, and therefore frustrate their enthusiasm fortheir work.c.Staff want some sort of recognition for the job that they do. Correctfinancial benefits plan will arouse their enthusiasm; otherwise they would feel being ignored.d.The job that the staff are doing is not always interesting, or theworking environment may not be pleasant, or their colleaguesmight not be very helpful and cooperative. In this kind ofsituation/under the kind of circumstance, the staff would become stressful and uninterested in their job. Correct financial benefitscan normally distract staff from their dissatisfaction with….Career development/structure:a.Job-hunting is always a two-way process. On one hand, theemployees look for their ideal jobs, on the other hand the employer,at the same time, look for competitive people. An employer has a number of methods to attract the best people into its business. Such as high pay, traveling opportunities, company cars andtraining/career development opportunities.b.Good educational background is not the only element that thefuture employers will take into account when they look forsomeone in the job market. Postgraduate qualifications andprofessional trainings are equally or even more important than the higher education degrees. When the HR managers only have 30 seconds to go through each applicant‟s CV, the sector that willcatch their eyes are normally your qualification and professional training experiences, which show whether you suit their vacantpositions.c.Nowadays, very few people would like to go for that kind ofjob-for-life posts. They all wish to have their jobs better and better.If an employee is able to get the opportunities to obtain some sort of professional training during the course of employment, thisexperience will definitely enhance his value in the employmentmarket and therefore benefits his future job-hunting.d.So in the two-way job-seeking process, while the employer ischoosing its favorite people, the wise future employee willconsider the training and career development opportunities withhis/her future employer and try to make himself/herself morecompetitive in the employment market.WHAT IS IMPORTANT WHEN…?RELOCATION A BUSINESS●LOCAL WORKFORCE A V AILABLE●LOCATION OF SITEWHAT IS IMPORTANT WHEN…?CHOOSING RETAIL PREMISES TO RENT●LOCATION●LENGTH OF CONTRACTKey points: location of the premises; local workforce; rent a premises Local workforce:a.Might technology support and skilful workforce are the two crucialelements leading a modern enterprises to success. So when locatinga business, the management people in the business got to considerlocal workforce.b.Skilful workers are just like the hands of a business, they are thedirect creators of company‟s profits.c.The diversity of the workfo rce‟s skills will diversify the quality ofthe products. (Swiss watch, V olkswagen cars)d.Skilful workforce is particularly important to hi-tech orientedcompanies. The hi-tech products require the company to maintain a strong research and development team, which are normally themore valuable assets of the company.e.When locating a business, the managers need to consider whetherthe local workforce is capable of producing such a strong R&Dteam.f.Moreover, cheap local force will certainly reduce the productioncosts. (Consider why many foreign companies choose China astheir manufacturing base)Location of the business site:Consider the following issues:a.Whether it is convenient and easy for raw material supply andtransporting out the products.b.Whether it is easy to get access to the electricity, water, gas andother supporting energy supplies.c.Whether it is convenient for most of staff to go to workd.The property price theree.Environmental issuesf.Planning permissiong.Tax liabilitiesThe length of the contract:a. Longer contract would cover issues in more details. The contract should cover certain matter, which are likely to incur, such as assignment, service charges, and rent review clause.MarketingWHAT IS IMPORTANT WHEN…?AIMING TO REACH NEW MARKETS●MARKET RESEARCH●ADVERTISINGWHAT IS IMPORTANT WHEN…?ADVERTISING A NEW PRODUCT●TARGET MARKETS●CHOICE OF MEDIAMarket research:a.Marketing is the performance of business activities that direct theflow of goods and services from producer to consumer or user.b.Marketing research is always the first step before the company getsinto the market.c.The fundamental goal of marketing is the satisfaction of consumerneeds. No organization can survive for long without meetingconsumer needs. People will simply not purchase a product orservice that they do not need.d.Thus, any organization, if it is to be successful, must proceed fromthe goal of customer satisfaction and adjust its programs to deliver an offering meeting consumers‟ needs.e. E.g. foreign medium and high range car manufacturers did notattempt to enter into the Chinese market until recent years, because following market researches, they discovered that Chineseconsumers, in general, could not afford to buy and maintainexpensive cars. …f. E.g. Pizza, Pasta…g.Talking about Market Research✧The company has done a lot of market research for theproduct.✧Can you tell me how a company starts selling a newproduct?✧Do you often carry out/conduct market research?✧What‟s objective of market research?✧One of the purpose of market research is to find out whetherthere‟s a market for the product.✧We did a detailed market analysis.✧Market research is actually an analysis of a specific marketfor a particular product.✧We have to run the market test for two months.✧We have a wide product range.✧The stock market is uncertain at the moment becauseinterest rates are falling.Advertising:a.Advertising is the most useful way to propagandize a company‟sproducts and make them known to the public. Advertising is alsothe way to get the products orientated. (E.g. whether the productsare for female/male market, high earning people or low earningpeople. Sports shoes… perfume)b.When advertising a new product, it is essential to consider thetarget markets. Consumers‟ needs in the targ et market.c.Choice of media: see Advertising Strategies.WHAT IS IMPORTANT WHEN…?EXHIBITING AT TRADE FAIR●QUALITY OF DISPLAY●STAFF SELECTEDKey issues: Quality of display in trade fairs; Staff selected for trade fairs; Quality of display in trade fairs:a.The quality of display will affect the public image of the company.b.Trade fairs are the irreplaceable means of propagandizing products.They provide the manufacturers with the formal stages to displaytheir products.c. A trade fair is an important link and activity in commercial sale.Before a trade fair takes place, there normal are a lot ofpropagandas about it, and the organizer always tries to attract asmany customers as possible to attend the trade fair.d.Consequently, a trade fair will have massive influence on thepublic and market. And most of visitors to a trade fair will be thegenuine buyers or at least would like to take interests in thecompanies and the products on the trade fair. And therefore a high quality of display in a trade fair would be the best opportunity foran ambitious company to promote its newest products and built up its good image. （第7单元）WHAT IS IMPORTANT WHEN…?ENTERTAINING CLIENTS●TYPES OF ACTIVITIES●COSTTypes of Activities:a.Entertaining client is done by way of a series of activities. Such asa sightseeing tour, a football match, a ballroom party, an orchestraperformance, a ballet show, a fashion show, playing tennis and aformal meal, etc.b.The activities that you choose will constitute a part of the firstimpression that you will give to your clients. So you should becareful when choosing the type of activities. You need to considerthe client‟s age, educational and cultural backgrounds and do some research about your clients‟ characters and hobbies.c.For well-educated clients, they may expect some highclass-associated activities, such as ballet, ballroom parties, and orchestra performances. If you fulfill their expectation/standard, your efforts will put a lot of weight on your credibility.d.For some young clients, you may wish to take them to some morefashionable activities, such as a music bar, a pop music show, a fashion show.e.For those sporty clients-football, tennisf.However, you should always end up all kind of activities withhaving a formal meal. You don‟t want to talk about business with your clients in the tennis court or theatre; they are just thewarming-up activities for the key matter-business. After a whole day or a few days‟ entertainment, you may find the distancebetween the two sides are much narrower than the beginning, and there might be a lot of things that you both want to talk about.The costs of entertainmenta.Not always the essential thing. Depending on thenature/characteristics of the transaction or the size of the deal. b.Should consider the profit issue. If the company is expecting tomake big gain/profits out of a specific client, it should at least put in proportional investment to entertain/please its clients. E.g.….c.If the company foresees that the client is not very lucrative, then….d.The ideal plan would be spending as little money as possible to getthe deal done. But you must not offend your clients. You shouldmake them feel being welcomed.WHAT IS IMPORTANT WHEN…?DEALING WITH COMPLAINTS FROM CLIENTS●OFFERING AN APOLOGY●SUGGESTING A SOLUTION TO THE PROBLEMa.Offering an apology is the very basic level.b.When the clients think that they have received unfair treatments,the first thing that the company should do is to calm them downand try to keep the client.c.An apology is the first step and a useful method to maintain controlof the situation.d.Offering an apology is an important gesture to show that thehosting company is fully aware of the situation and would like totake the potential responsibility for its mistakes.e.The complaining clients would feel that their complaints are beingpaid attention and may therefore be happy to proceed to thetransaction with the hosting company.f.It is necessary to suggest a solution to the problem as well.g.The clients want to enter into the transaction in a good mood andwith a reliable and trustworthy business partner. Apart from anapology, the client would want to have the problems andmisunderstanding solved before their communication moves to the next level. If the hosting company failed or refused to suggest a solution, its sincerity of entering into the transaction would be put into doubt.。