1a-国际商务英语-大学课件

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国际商务英语(英文版)

International Business English国际商务英语Lesson 1 International Business第一课国际商务*International business refers to transaction between parties from different countries. Sometimes business across the borders of different customs areas of the same country is also regarded as import and export, such as business between Hong Kong and Taiwan.*International business involves more factors and thus is more complicated than domestic business. The following are some major differences between the two.1). The countries involved often have different legal systems, and one or more parties will have to adjust themselves to operate in compliance with the foreign law.2). Different counties usually use different currencies and the parties concerned will have to decide which currency to use and do everything necessary as regards conversion etc. Uncertainties and even risks are often involved in the use of a foreign currency.3).Cultural differences including language, customs, traditions, religion, value, behaviour etc. often constitute challenges and even traps for people engaged in international business.4). Countries vary in natural and economic conditions and may have different policies towards foreign trade and investment, making international business more complex than domestic business.*With the development of economic globalisation, few people or companies can completely stay away from international business. Some knowledge in this respect is necessary both for the benefit of enterprises and personal advancement.*International business first took the form of commodity trade, i.e. exporting and importing goods produced or manufactured in one country for consumption or resale in another. This form of trade is also referred to as visible trade. Later a different kind of trade in the form of transportation, communication, banking, insurance, consulting, information etc. gradually became more and more important. This type of trade is called invisible trade. Today, the contribution of service industries of the developed countries constitutes over 60% of their gross domestic products and account for an increasing proportion of world trade. *Another important form of international business is supplying capital by residents of one country to another, known as international investments. Such investments can be classified into two categories. The first kindof investments, foreign direct investments or FDI for short is made for returns through controlling the enterprises or assets invested in in a host country.*The host country is a foreign country where the investor operates, while the country where the headquarters of the investor is located is called the home country. The second kind of investment, portfolio investment, refers to purchases of foreign financial assets for a purpose other than controlling. Such financial assets may be stocks, bonds or certificates of deposit.Stocks are also called capital stocks or bonds. Bonds are papers issued by a government or a firm with promise to pay back the money lent or invested together with interest. The maturity period of a bond is at least one year, often longer, for example five, or even ten years. Certificates of deposit generally involve large amounts, say 25 thousand US dollars *Besides trade and investment, international licensing and franchising are sometimes taken as a means of entering a foreign market. In licensing, a firm leases the right to use its intellectual property to a firm in another country. Such intellectual property may be trademarks, brand names, patents, copyrights or technology. Firms choose licensing because they do not have to make cash payments to start business, and can simply receive income in the form of royaltyBesides, they can benefit from locational advantages of foreign operation without any obligations in ownership or management. The use of licensing is particularly encouraged by high customs duty and non-tariff barriers on the part of the host country. However it is not advisable to use licensing in countries with weak intellectual property protection since the licensor may have difficulty in enforcing licensing agreement.*Franchising can be regarded as a special form of licensing. Under franchising, a firm, called the franchisee, is allowed to operate in the name of another, called the franchiser who provides the former with trademarks, brand names, logos, and operating techniques for royalty. In comparison with the relation between the licenser and the licensee, the franchiser has more control over and provides more support for the franchisee.*The franchiser can develop internationally and gain access to useful information about the local market with little risk and cost, and the franchisee can easily get into a business with established products or services. Franchising is fairly popular especially in hotel and restaurant business.*Other forms for participating in international business are management contract, contract manufacturing, and turnkey project.*Under a management contract, one company offers managerial or other specialized services to another within a particular period for a flat payment or a percentage of the relevant business volume. Sometimes bonusesbased on profitability or sales growth are also specified in management contracts.Government policies often have a lot to do with management contracts. When a government forbids foreign ownership in certain industries it considers to be of strategic importance but lacks the expertise for operation, management contracts may be a practical choice enabling a foreign company to operate in the industry without owning the assets*By contract manufacturing, a firm can concentrate on their strongest part in the value chain, e.g. marketing, while contracting with foreign companies for the manufacture of their products. Such firms can reduce the amount of their resources devoted to manufacture and benefit from location advantages from production in host countries. However, loss of control over the production process may give rise to problems in respect of quality and time of delivery.*For an international turnkey project, a firm signs a contract with a foreign purchaser and undertakes all the designing, contracting and facility equipping before handing it over to the latter upon completion. Such projects are often large and complex and take a long period to complete. Payment for a turnkey project may be made at fixed total price or on a cost plus basis. The latter way of payment shifts the burden of possible additional cost over the original budget onto the purchaser *BOT is a popular variant of the turnkey project where B stands for Build, O for operate and T for transfer. For a BOT project, a firm operate a facility for a period of time after building it up before finally transferring it to a foreign company. Making profit from operating the project for a period is the major difference between BOT and the common turnkey project. Needless to say, the contractor has to bear the financial and other risks that may occur in the period of operation.*Some Words and Expressionscustoms area 关税区in compliance with 遵从，遵照conversion n.货币兑换visible trade 有形贸易resale n.转售invisible trade 无形贸易gross domestic product 国内生产总值for short 缩写为account for 占……比例headquarters n.总部trap n.陷阱，圈套portfolio investment 证券投资stocks n.股票bonds n.债券maturity n.（票据等）到期，到期日certificate of deposit 大额存单other than 而不是licensing n.许可经营franchising n.特许经营n.商标advisable adj.可行的，适当的patent n.专利royalty n.专利使用费，许可使用费，版税copyright n.版权licensor n.给予许可的人licensee n.接受许可的人franchiser n.给予特许的人franchisee n.接受特许的人logo n.标识，标记management contract 管理合同expertise n.专门知识bonus n.红利，奖金，津贴flat adj.一律的，无变动的contract manufacturing 承包生产value chain 价值链turnkey project 交钥匙工程BOT(Build, Operate, Transfer）建设，经营，移交Stand for 表示，代表variant n.变形，变体Lesson twoIncome Level and the World Market第二课收入水平和世界市场This lesson discusses the relation between the income level and the market potential, and the features of high income, middle income and low income markets.Special analyses are made on Triad, i.e. the markets of North America,European Union and Japan, as well as other markets that are closely related with China.The first two paragraphs mainly deal with GNP and GDP, two important concepts usedto indicate the total size of an economy. GDP, Gross Domestic Product, stresses the place of production while GNP, Gross National Product, on the ownership of production factors.GDP is used by most countries now where as GNP was more popular before the 1990s. The actual figures of a country’s GNP and GDP are, however, quite similar in most cases and we can use whichever figure that is available.TEXT:In assessing the potential of a market, people often look at its income level since it provides clues about the purchasing power of its residents. The concepts national income and national product have roughly the same value and can be used interchangeably if our interest is in their sum total which is measured as the market value of the total output of goods and services of an economy in a given period, usually a year. The differenceis only in their emphasis. The former stresses the income generated by turning out the products while the latter, the value of the product s themselves. Gross National Product, GNP, and Gross Domestic Product, GDP, are two important concepts used to indicate a country’s total income. GNP refers to the market value of goods and services produced by the property and labor owned by the residents of an economy. This term was used by most governments before the 1990s国民生产总值(GNP)是最重要的宏观经济指标,它是指一个国家地区的国民经济在一定时期（一般1年）内以货币表现的全部最终产品（含货物和服务）价值的总和。

国际商务英语模拟实训教程Unit1PreparationofPriceListPPT精品课件

Exercises
BACK
国《际国商际务商英务语英模语拟模实拟训实训》
Unit One Preparation of Price List
BUSINESS TIPS
1. 柜型、体积与材积
2. CBM、CUFT的转换
3. FOB 计算公式（1）
FOB启运港=（进货成本÷汇率+毎材费用×每箱材积 ÷每箱装箱数）×预期利润
公式说明： 6）假设利润率为5％，计算公式为1＋1×5％＝1.05
Model Practice Business Tips Emergency & Precaution Pattern & Useful Sentences
ExercisesBAFra bibliotekK国《际国商际务商英务语英模语拟模实拟训实训》
Unit One Preparation of Price List
3）CBM转换为CUFT：体积×35.32（经验系数）
4）CUFT转换为CBM：材积÷35.32（经验系数）
Model Practice Business Tips Emergency & Precaution Pattern & Useful Sentences
Exercises
BACK
国《际国商际务商英务语英模语拟模实拟训实训》
体积（CBM） 27-29 CBM 57-59 CBM 67-69 CBM
材积（CUFT） 1050 材 2050 材 2400 材
Model Practice Business Tips Emergency & Precaution Pattern & Useful Sentences

国际商务英语(共四单元)PPT共98页文档

relationship.
(T
)
3. The advanced technology promotes the development of international
trade.
(T)
4. International trade becomes more profitable and makes people get
John
what he has know about
opinion
Mary
what she has know about
opinion
1.direct exporting 1.direct exporting
2.direct importing is prior to indirect 3.some methods exporting of direct exporting 2.direct importing
is prior to indirect
Importing.
1.Indirect exporting
2.Indirect importing
3.Some methods of indirect exporting
1.Indirect exporting is prior to direct exporting.
Listening
2. Spot Dictation
Listen to the following passage and fill in the blanks with the missing information.
Procedures of Export and Import An export or import business is so( 1__c_o_m__pl_ic_a_te_d__)___ that it may take quite a long time to 2(_c_o_n_cl_u_d_e_a_t_ra_n_s_a_ct_io_n_). Varied and complicated procedures have to be gone through 3_( _in__th_e_c_o_u_r_se__o_f _) export or import transaction. From the very beginning to the end of the transaction, the whole operation generally 4(_u_n_d_e_rg_o_e_s_f_ou_r_s_t_a_ge_s_) _: preparing for exporting or importing, business negotiation, 5_( __im__p_le_m_e_n_ti_n_g_t_he__c_on_t_ra_c_)t, and settlement of disputes (if any). Each stage covers some specific steps. Since the export and import are two sides of the same coin, and one country’s export is another country’s import, we will take the procedures of export transaction to 6_( ____il_lu_s_tr_a_te_____) the general procedures of export and import transaction at the same time.

9.Terms of price1-国际商务英语-大学课件

Selling and Delivery costs
Fixed costs: salesmen’s salaries
Variable costs: packaging, transport, commissions, advertising and sales trip expense, insurance premium.
CFR = FOB + F CIF = (FOB + F) / [1 – (Insurance percentage of addition x R)]
Conversion of CFR to other prices
FOB = CFR – F CIF = CFR / [1 – (Insurance percentage of addition x R)]
Formula:
Total Export Cost (local currency)
Exchange Cost= Net Foreign Revenues from Export Sale (foreign currency)
Total Export Cost
Purchasing or production cost Domestic charges (storage, management, taxes, etc.)
Chapter 9 Terms of Price
9.1 Expression of export price
Four components in a standard format of a price:
A code of currency: USD, CAD,CNY, EUR, GBP A number indicating the price unit A unit for measuring quantity: kg, gr, m/t, yd, set A certain trade term: FOB, CFR, CIF

国际商务英语unit 1ppt课件

编辑版pppt
Maturity
Decline
Time
20
Vernon: Product Life Cycle Theory
As products (markets) mature, both the location of sales and of (optimal) production change, thereby affecting the pattern of exports and imports For many, especially technology products, the pattern is:
编辑版pppt
2
Warming up questions
1. Why do we learn trade theories, and how many do you know?
2. How do they explain or affect the pattern of world trade?
3. What benefits can we get by learning these theories?
编辑版pppt
8
Instruments of Trade Policy
Tariffs Subsidies Import quotas (and “voluntary” export restraints Local content requirements Administrative trade policies (bureaucratic
hurdles)
编辑版pppt
9
David Hume (1752) critique on mercantilism

《国际商务英语课件》-带你了解国际商务的全流程

文化差异是国际商务中常常遇到的挑战，了解并尊重不同文化的习俗和价值观对建立成功的国际业务关系至关重要。
全球市场分析与研究
通过全球市场分析和研究，了解不同市场的需求和竞争情况，帮助企业做出明智的决策，实现国际业务的增长和成功。
国际商务战略与进入模式
制定适合国际市场的商务战略和选择合适的进入模式是国际商务成功的关键。不同市场的需求和文化差异需要考虑。
跨文化管理与领导力
跨文化管理和领导力能力对于国际商务成功至关重要。了解不同文化的管理风格和领国际商务存在各种潜在风险，包括政治风险、市场风险和货币风险等。有效的风险管理可帮助企业降低损失。
国际商务道德
国际商务道德对于企业的声誉和长期成功至关重要。遵守道德准则有助于建立良好的商业关系和社会声誉。
《国际商务英语课件》— —带你了解国际商务的全流程
想要了解国际商务的全流程吗？本课件将带你深入探索国际商务的各个层面，从文化考虑到供应链管理，全方位了解国际商务的核心要点。
引言：国际商务的重要性
国际商务是全球化时代必不可少的一部分。了解国际商务对企业和个人在全球市场中取得成功至关重要。
文化对国际商务的影响
全球市场中的企业社会责任
企业社会责任是企业在全球市场中履行的一项重要义务。关注环境和社会问题有助于建立可持续发展的企业形象。
国际商务案例研究
通过国际商务案例研究，了解真实案例中的挑战和成功经验，帮助企业更好地应对国际商务的复杂情况。
未来国际商务趋势
了解未来国际商务的趋势和发展方向，帮助企业在快速变化的全球市场中保持竞争优势。
国际贸易法律与法规
了解国际贸易的法律和法规，确保企业在国际贸易活动中合法合规，避免纠纷和法律问题。
国际运输与物流

negotiation-国际商务英语-大学课件

Assented by the specific offerees addressed in the offer Assented within the validity Assented with a statement or conduct
Assented without additional modifications
2. Late Acceptance
CISG Article 21
(1) A late acceptance is nevertheless effective as an acceptance if without delay the offeror orally so informs the offeree or dispatches a notice to that effect. (2) If a letter or other writing containing a late acceptance shows that it has been sent in such circumstances that if its transmission had been normal it would have reached the offeror in due time, the late acceptance is effective as an acceptance unless, without delay, the offeror orally informs the offeree that he considers his offer as having lapsed or dispatches a notice to that effect.
What’s the time-limits？

全国国际商务英语考试(一级).

二、考试时间安排
1.口语考试时间为周六下午14：00--17：30。考试分为两个阶段进行。第一阶段为14：00--15：40；第二阶段为16：00--17：30 。
2. 考生须提前15分钟进入备考室，即参加第一阶段考试的考生须于13：45前进入备考室；参加第二阶段考试的考生须于15：45进入备考室。
3. 每组学生的考试时间约为12 分钟。
二、考试时间安排
14：00—15：40 15：40—16：00
第一阶段8组考生进行口试（考96 分钟）。考官准备第一套试题(5 套)。
考官休息。
16：00—17：30 第二阶段7组考生进行口试（考84 分钟）。考官准备第二套试题(5 套)。
三、具体操作流程
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大学商务英语综合课件chapter 1

7. Transactions in services are extensive in the construction, hotel, tourism, business consulting, and retailing and wholesaling sectors; 服务贸易广泛遍布于建筑、旅馆、旅游、商业洽谈以及零售和批发部门；
International business has emerged as a separate branch or management training, because the growing scale and complexity of business transactions across natioanl boundaries give rise to new and unique problems of management and governmental policy that have received inadequate attention in traditional areas of business and economics. 跨境业务活动给管理及政府政策方面带来了新颖独特的问题，这些问题在传统的商业及经济领域一直未得到充分的关注，致使国际业务以独立的管理培训分支机构形式出现。
10. Direct investment may be financed in a number of ways other than through capital movements abroad. 直接投资可以用许多方式来提供资金（或：融资），而不是通过国外资金的运动（应：流动）。或：直接投资除了通过国外资金流动以外，还可以借助许多其它方式来进行融资。

国际商务英语张永莉.ppt

4
1.2 The Scope of International Business Activities
1.2.1 Trade in Goods and Trade in Services International business activities concern about the trade
国际商务英语
主编张永莉张中强
上海财经大学出版社
1
Unit One INTERNATIONAL BUSINESS
1.1 What Is International Business? 1.2 The Scope of International Business Activities 1.3 Commercial Risk 1.4 Commercial Credit 1.5 International Business Management 1.6 A Brief Introduction to WTO
7
1.3 Commercial Risk
The special risk elements confronted in international business activity include financial, political, regulatory and tax risks.
The financial risk elements involve balance-of-payments considerations, varying exchange rates, differential inflation trends among countries and divergent interest rates.
9
1.4 Commercial Credit

剑桥国际商务英语第1课精品PPT课件

15 Skills Reviewing and Reconsolidation in Simulated Business Situations
Files of the Related Contents and Locations of BEC Examination
Copyright by Judy, School of
My requirements: Study in advance: listening Finish homework: writing Participating in class: teamwork Final test: Model BEC2 test paper
Copyright by Judy, School of
Economics and Law, HBUT
Letters and faxes Memos and short reports
Copyright by Judy, School of
5
Term2, 2010-2011
Economics and Law, HBUT
Some words in advance
Surname vice-chairman Personnel public relations Colleague Behavior Demanding Chewing Disaster Gymnastic apparently
Copyright by Judy, School of
1
Term2, 2010-2011
Economics and Law, HBUT
1-4 Basic English Skills 5-14 Listening, Speaking, Reading Writing Skills

国际商务英语综合教程ppt1

承兑交单（Documents against Acceptance , D/A) :是指出口人的交单以进口人的承兑为条件进口人承兑汇票后即可向银行取得货运单据待汇票到期日才付款。
3.letter of credit：n. （银行发行的）[金融] 信用证信用证（Letter of Credit，L/C），是指开证银行应申请人的要求并按其指示向第三方开立的载有一定金额的，在一定的期限内凭符合规定的单据付款的书面保证文件。信用证是国际贸易中最主要、最常用的支付方式。
Keys to some exercises
2. Economic terms:
1) 2) 3) 4) 5) 6)
7)
8) 9)
10)
exchange or trade for goods the world economic scene foreign direct investment multinational enterprises commercial and investment banking portfolio investments financial risk balance-of-payments a legal document effective operation / operate effectively
Payment , D/P)
即期交单(D/P 远期交单(D/P
at sight) after sight) against
二、承兑交单（Documents
Acceptance , D/A)

即期交单(D/P at sight):指出口方开具即期汇票，通过代收银行向进口方提示、进口方见票后必须立即付清货款才能领取货运单据的付款交单方式。远期交单(D/P after sight):出口方按合同规定日期发货后，开具远期汇票连同全套货运单据，委托银行向进口人提示，进口方审单无误后在汇票上承兑，于汇票到期日付清货款，然后从银行处取得货运单据。

国际商务英语课文

精选文档Lesson 1 InternationalBusiness 〔国际商务〕★I nternational business refers to transaction between parties 〔当事人、参加者〕 from differentcountries. Sometimes business across the borders of different customs areas〔关税区〕of the same country is also regarded as import and export, such as business between Hong Kong and Taiwan.International business involves more factors and thus is more.精选文档complicated than domestic business. The followings(以下各项) are some major differences between the two:★1. The countries involved often have different legalsystems 〔不一样的法律系统〕 , and one or more parties will have to adjust themselves to operatein compliance with〔依照、依照〕the foreign law.2. Different countries usually use different currencies〔不一样的钱币〕and the parties will have.to decide which currency to use and do everything necessary as regards〔对于〕conversion〔兑换〕 etc. Uncertainties and even risks are often involved in the use of a foreign currency.3. Cultural differences including language, customs, traditions, religion, value, behavior etc. often constitute challenges and even traps for people engaged in international business.4. Countries vary in naturaland economic conditions and may have different policies towards foreign trade and investment, making international business more complex than domestic business.With the development of economic globalization〔经济全世界化〕 , few people or companies can completely stay away from 〔置身于外〕 international business. Some knowledge in this respect〔方面〕 is necessary both for the benefit of enterprises andpersonal advancement〔个人进步〕 .International business first took the form of commodity trade〔商品贸易〕〔.即〕exporting and importing goods produced or manufactured in one country for consumption or resale(花费或转售) in another. This form of trade is also referred to as 〔被称为〕visible trade〔有形贸易〕. Later a different kind of trade in the form of transportation, communication, banking, insurance, consulting〔咨〕 , information〔信息〕 etc. gradually became more and more important. This type of trade is called invisible trade〔无形易〕. Today, the contribution of service industries(服 ) ofthe developed countries constitutes over 60% of their gross domestic products〔国内生〕and account for(占⋯) an increasing proportion of world trade.★Another important form of internationalbusinessissupplying capital by residents of one country to another, known as international investment〔国际投资〕 . Such investments can be classified into two categories. The first kind of investments, foreign direct investments〔外国直接投资〕 or FDI for short is made for returns〔回报〕through controlling the enterprises or assets invested in in a host country( 东道国 ). The host country is a foreign country where the investor operates,while the country where the headquarters of investor is located is called the home country〔投资国〕 . The second kind of investment, portfolio investment 〔证券投资〕, refers to purchases of foreign financial assets〔金融财产〕 for a purpose other than controlling. Such financial assets may be stocks〔股票〕, bonds 〔债券〕 or certificateof deposit〔大额存单〕 . Stocks are also called capital stocks or bonds〔股本或股份〕 . ★Bondsare papers issued by a government or a firm with promise to pay back the money lent or invested together with interest. The maturity period〔到期时间〕 of a bond is at least one year, often longer, for example five,or even ten years. Certificates of deposit generally involve large amounts, say 25 thousand US dollars.★Besides trade and investment,international licensing 〔国际许可〕andfranchising 〔特许经营〕 are sometimes taken as a means of entering a foreign market. In licensing, a firm leases〔出租〕the right to use its intellectual property〔知识产权〕 to a firm in another country. Such intellectual property may be trademarks〔商标〕, brand names〔品牌〕, patents 〔专利〕, copyrights〔版权〕 ortechnology〔技术〕. Firms choose licensing is because they don’t have to make cash payment to start business, and can simply.receive income in the form of royalty〔知识产权 /专利使用费〕. Besides, they can benefit from locational advantages of foreign operation( 当地经营优势 ) without any obligation in ownership or management. The use of licensing is particularly encouraged by high customs duty 〔关税〕 and non-tariff barriers 〔非关税壁垒〕 on the part of the host country. However it is not advisable to use licensing agreement in countries with weakintellectual property protection 〔知识产权保护〕since the licensor〔允许方〕may have difficulty in enforcing licensing agreement〔履行允许协议〕 . Franchising can be regarded as a special form of licensing. Under franchising, a firm, called the franchisee〔特许使用方〕 , is allowed to operate in the name of another, called thefranchiser〔特许授与方〕 who provides the former with trademarks, brand names, logos〔企业标记〕 , andoperating techniques〔经营技巧〕for royalty 〔特许使用费〕 . In comparison with the relation between the licenser〔允许授与方〕 and the licensee〔允许使用方〕, the franchiser has more control over and provides more support for the franchisee.★T he franchiser can develop internationally and gain access to useful information about the local market with little risk and cost, and the franchisee can easily get into a business withestablished〔已获认可的〕products or services. Franchising is fairly popular especially in hotel and restaurant business.Other forms for participating in international business are management contract〔管理合同〕, contract manufacturing 〔生产合同〕, and turnkey project 〔“交钥匙〞工程〕 . Under a management contract, one company offers managerial or other specialized services to another within a particular periodfor a flat payment〔固定花费〕or a percentage of the relevant business volume(有关业务总价值). ★Sometimes bonuses 〔分成〕based on profitability orsales growth are also specialized (注明 ) in management contracts. When a government forbids foreign ownership in certain industries it considers to be of strategic importance but lacks the expertise for operation, management contracts may be a practical〔确实可行的〕 choices.精选文档enabling a foreign company to operate in the industry without owning the assets.By contract manufacturing, a firm can concentrate on their strongest part in the value chain 〔价值链〕 , e. g. marketing, while contracting with foreign companies for the manufacture of their products. Such firms can reduce the amount of their resources devoted to manufacture and benefit from location advantages(当地优势 ) fromproduction in host counties. ★However, loss of control over the producing process may give rise to〔产生〕 problems in respect of quality and time of delivery 〔交货期〕 .For an international turnkey project, a firm signs a contract with a foreign purchaser and undertakes all the designing, contracting and facility equipping before handing it over to the latter upon completion. Such projects are often large andcomplex and take a long period to complete. Payment for a turnkey project may be made at a fixed total price or on a cost plus basis〔在实质本钱以外收取必定花费〕. The latter way of payment shifts the burden of possible additional cost over the original budget onto the purchaser.★BOT 〔建设、经营、移交〕is a popular variant of the turnkey project where B stands for build, O for operate and T for transfer. For a BOT project, afirm operates a facility for a period of time after building it up before finally transferring it to a foreign company. Making profit from operating the project for a period is the major difference between BOT and the common turnkey project. Needless to say, the contractor has to bear the financial and other risks that may occur in the period of operation.。