Unit 2 商务英语
商务英语基础课件Unit 2Arranging Appointments(安排会晤)
Drills
Drills 1. Drills 2. Drills 3. Drills 4. Drills 5. Drills 6. Drills 7. Drills 8.
Unit 2 Arranging Appointments
Drill 5.
A: Mr. Paula, I’m calling to confirm an appointment with you. Your secretary, Miss Chen made it with me the day after tomorrow.
B: OK. Is it at 10:00 Friday morning at my office? A: That’s right. B: No problem. I will be expecting you. A: So see you then.
B: Certainly. I think it’s also their hope to start business with you. A: That sounds encouraging. When do you think you could arrange the meeting? B: Don't worry. I shall certainly do it to your satisfaction. A: I appreciate it. B: I’ll first let them know of your intention. And then I’ll make
商务英语口语实训Unit02 Business Reception
Key Word(s): impression
B: The Chinese cuisine is one of the world recognized celebrity dishes, it has a long history, and it was favored by the people of the world.
A: Right. You get the chance to try the dishes I recommended. B: Wow my mouth is watering.
Classroom Activity 1 1. The first impression a guest has of a hotel is the
way the doorman or the clerk greets him/her. Usually a guest forms his opinion of the hotel by the reception he first receives. Discuss the two topics with your partners: (1) Tell some ways to make a guest feel welcome. (2) Why is a guest’s first impression of the hotel important?
Tips
商务翻译 英译汉 Unit 2
• 一、 要熟悉外族文化，了解异域人民审美心理；否 则的话，就会在出口商品的商标翻译中出现败笔。
• 首先应深入地了解所译广告及商品的特点。这 包括：第一，掌握商品的特征 ，即品质和品位； 第二，了解原广告策划的6M，即围绕具体的广 告目标，在策划中应该考虑以下六个方面（简 称6M）：Market市场、Message信息、 Media媒体、Motion活动、Measurement评估、 Money金钱。
Unit 2 Ugly Is Only Skin-deep
《商务英语翻译》 （英译汉）
【Translation】
• It may not be much to look at. But beneath that humble exterior beats an air-cooled engine. It won’t boil and ruin your piston rings. It won’t freeze over and ruin your life. It’s in the back of the car for better traction in snow and sand. And it will give you about 29 miles to a gallon of gas. • After a while you get to like so much about the VW②, you even get to like what it looks like. • You find that there’s enough legroom for almost anybody’s legs. Enough headroom for almost anybody’s head. With a hat on it. Snugfitting bucket seats. Doors that close so well you can hardly close them. They’re so airtight, it’s better to open the window a crack first! • Those plain, unglamorous wheels are much suspended independently. So when a bump makes one wheel bounce, the bounce doesn’t make the other wheel bump. It’s things like that you pay $1585 for, when you buy a VW. The ugliness doesn’t add a thing to the cost of the car. • That’s the beauty of it.
商务英语课程课件Unit2
● Telecommunications / Media ● Vehicle manufacturing ● IT / Electronics ● Engineering ● Construction ● Pharmaceutical ● Energy ● Airline ● Other
Can you match the types of business in the box to the pictures?
2.1.2. Listen to the first part of a talk about ACT Systems
Corporation and complete the following fact sheet.
ACT Systems Corporation
Headquarters in __S_a_n_F_r_an_c_is_c_o_ Specializes in __m_e_c_h_a_ni_ca_l_t_es_t_in_g_&__si_m_u_la_ti_o_n_e_q_ui_p_m_e_n_t __ Factories located in ___U_S, Britain , ___F_r_a_nc,e___G_e_r_many
1） When it was started or founded and who its founder was. 2）What is the company’s line of business? 3）What products it makes or what services it provides. 4）Its sales figures. 5) Its structure. 6）How many people work for it: how many employees it has. 7）Where its headquarters are: where it is based. 8）Whether it does business overseas. 9）Where its factories or plants are located (if it’s a manufacturing company). 10）How many branches or retail outlets( shops) it has (if it’s a retail organization). 11）Whether it sells business-to-business, or whether it’s a retail organization selling to
商务英语Unit2参考答案
商务英语Unit2参考答案Unit 2 BrandsPart I Business V ocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.C1 A brand can be a name, a term or a symbol. It is used to ______________ a product from competitors’ products.A differB competeC differentiateD compareB2 Brands should add value to products. It’s a _______________ effect whereby one plus one equals three.A energyB synergyC coordinationD collaboration D3 The better-known the brand name, the more people want to _______ it _______.A copy…offB send…offC break…offD rip…offA4 In the past Calvin Klein took a relatively passive _______________ to the counterfeit problem.A approachB methodC wayD modeB5 But as sales and brand ________________ have risen, Calvin Klein has become an increasingly popular target for Asian and European counterfeiters.A imageB awarenessC managementD loyaltyD6 I’m worried about the sales of the range of fragrances we ________________ two years ago.A soldB mountedC impoundedD launchedB7 The advert stated – jokingly – that 7 million points were needed for someone to ____________ the jet.A declareB claimC announceD specifyB8 A business student, John Leonard, intends to take Pepsi Cola to_______________ regarding the promotion because he thinks they should give him the prize.A homeB policeC schoolD officeD9 Customers have become less loyal to brands and are more willing to____________ to lower-priced coffee products.A trade inB trade forC trade upD trade downC10 It is ________________ as an exclusive ground coffee for gourmets.A producedB madeC promotedD soldA11 Thank you for the _____________ order of February 2 for 28,800 raincoats.A captionedB captioningC to captionD captionC12 Y our order will be ready for shipment by February 28 and be packed _________ seaworthy containers.A byB throughC inD withinD13 Our raincoats are now packed in a polythene bag each and then in a cardboard box, 12 dozen ______________ a carton.A inB atC14 Each carton is ____________ with a polythene sheet and secured by overall strapping.A liningB lineC linedD to lineB15 In addition, the packing is light ________ weight and therefore easy to handle.A toB inC atD forA16 Since a polythene bag is used for each raincoat, it is attractive and _________ for window display.A all readyB alreadyC all readinessD readinessB 17 ____________ regard to packing in cartons for your order, we would like to give you our comments as follows.A AsB WithC ForD AtA18 Cartons lined with plastic sheets can be well protected ____________ moisture, for they can be secured by overall strapping.A againstB forC byD throughC19 Since the trace of pilferage is ___________ more evident, it is easier to file a claim against the insurance company.A manyB lotC muchD fewerB20 Therefore, cartons are convenient ____________ handle and quite suitable for ocean transportation.A forB toPart II Phrase Translation 1 国际品牌International brand2 民族品牌National brand3 品牌商品Branded goods4 品牌管理Brand management5 ⾼档品牌luxury brand6 经典品牌Classic brand7 品牌知名度Brand awareness8 品牌形象Brand image9 品牌忠实Brand loyalty10 品牌延伸Brand stretching11 物有所值V alue for money12 公司战略Corporate strategy13 许可权利Licensing right14 时装设计师Fashion designer15 快餐公司Fast food company16 ⼴告宣传活动Advertising campaign17 研磨咖啡Ground coffee18 市场份额Market share19 消费者调查Consumer survey20 细分市场market SegmentPart III Sentence Translation1.The aim of the advertising campaign is to enhance brand awareness so thatconsumers become more familiar with our coffee products.⼴告宣传活动的⽬的是提⾼品牌知名度以便于消费者更加熟悉我们的咖啡产品。
商务英语阅读教程Unit 2
2-1
Unit Introduction
Unit Two will introduce the exact meaning of product and the knowledge of the Product Life Cycle
(PLC). In this unit, the definition and categories of the product will be offered and we should know a service belongs to a non-material or intangible product. The five stages of the Product Life Cycle will also be in-material or product
2-1
TASK 1
19.intangible product
答案
C.
non-physical product, pure service
20.
product
答案
A. goods or service that most closely meets the requirements of a particular market
14.growth cycle 答案 O. familiarity grows among consumers, so does the sales figure in steady fashion
15. downturn L. a tendency downward, a worsening, especially in business or economic activity
《商务英语综合教程》 Unit (2)
1. school
a building where young people receive education
2. hospital
3. farm
4. office
5. factory
6. supermarket
A. Brainstorming
Please find out people that will appear in the certain workplaces and fill in the following blanks. For example, we can find teachers and students at school.
stick together and achieve business success.
5. We could lose our most
worker, maybe even have to close
the club for a while.
Section A Vocabulary
Complete the following sentences with the words given.
2. What type of people is regarded as the right staff? 3. How can we encourage personalization according
to the passage? 4. What does the author mean by “Give them the
Additional Reading
3. Technology
It goes without saying that the office should be wired to support Wi-Fi to maximize the flexibility of the space. The positioning of your office no longer needs to be dictated by where the network connection and outlets are located. Of equal importance is making sure your office technology supports employees who work from home – either occasionally or regularly. Making it possible to access files anytime and anywhere, as well as using video conferencing and other collaborative meeting technologies, is part of the flexible office design process.
新视野商务英语综合教程-Unit-2
The Marketing Department (市场 部) creates value for customers and b uilds strong customer relationships in order to get value from customers in return. Its job includes identifying target customers, clarifying customers’ needs, keeping track of the trends of a particular field, and developing product promotion and advertising activities.
in terms of the products or services it provides. 7. Target market—the target customers’ needs. Changes in the target market
may also cause changes in the company’s structure.
dFicfofeerrrteaaxinalomsttprfruloecm,tumrtehaantyofaf astbdigev-berlaonpdingrecsotamupraannti.es tend to be small and flexible 5.sToyptheaot fthbeuysicnaenssre—atchtetopcahrtaicnuglaersfiineltdhewhbiucshintheessbeunsivnireosnsmsepnetcqiauliizceksly.in. 6. Development strategy—how a company is going to position itself in the market
新编商务英语综合教程第二版Unit-2
Unit 2 Business Communication
II. Listen to Passage Ⅰ for the second time with your focus on the questions you have raised (if there are any) and then decide whether the following statements are TRUE (T) or FALSE (F). If it is false, please make corrections accordingly. You can take notes while listening. 1. If you want your employees to share their feelings and opinions with you, you must listen to them._T__
Unit 2 Business Communication
➢ lingo: a characteristic language of a particular group (as among thieves) 行话，术语
➢ nip ... in the bud: 消灭在萌芽状态 ➢ manual: a small handbook手册 ➢ succinctly: with concise and precise brevity; to the point简
Difficult Words and Expressions
➢ up to par: 达到标准 ➢ disciplinary: relating to discipline in behavior 有关纪律的 ➢ rephrase: to express the same message in different words
商务英语阅读2-unit2 Money and its Functions
Lead-in
Some topics for discussion in class:
What does the word “money” mean in the following expressions:
a. How much money do you want for this? (price) b. How much money do you make? (income) c. They have a lot of money. (wealth)
Unit 2
Money and Its Functions
Leaning Objectives
• To learn some knowledge about money and its functions • To learn some expressions • To learn how to summarize the main idea of a text
Background Information
4 Types of money
Commodity money 商品货币/实物货币 Token money 代用货币，如古代的银票可换金银 Fiat money 信用货币，由于世界性经济危机，许多国 家被迫脱离金本位和银本位，所发行的纸币不能再兑 换金银等金属货币。 当今世界各国几乎都采用信用货币，政府通过强制手 段令其成为法定货币如支票存款，各国纸币等 4）Electronic money电子货币 1) 2) 3) 补充： legal tender法定货币,即法律规定通用的货币，如 人民币、美元、欧元等
Reading Skills
• 2.跳读的能力 熟练的阅读者在阅读过程中能根据自己阅读目 的、读物内容和文体调整阅读 速度，并利用 头脑中已有的相 关知识，借助尽可能少的文 字信息进行选择、推 测和推理，必要时还可 跳出读物客观地判断作者意图。这便是 跳读 和略读。跳 读和略读的关键是要抓住文章的 开头和结尾以及各段的关键词和主题句。主 题句 可能在各段开 头也可能出现在结尾。
商务英语函电实训unit 2 Establishment of Business Relations
• We're writing you in order to establish business relationship. 我们写此信是为了与你方建立业务关系。
Useful Expressions
Unit 2 Establishment of Business Relations
• As is known, we set great store by the trade relationship with the third world countries. 众所周知，我们十分重视同第三世界国家的贸易关系。
• We‘re willing to restore our business relationship. 我们希望能恢复贸易关系。
• It will be advantageous if steps are taken to resume our business relationship on the basis of mutual benefit. 如果我们采取措施在互利的基础上恢复业务关系，对我们都是有 利的。
更密切的关系
• to establish(enter into, set up)business relationship
建立业务关系
• to continue business relationship
继续业务关系
• to present business relationship
保持业务关系
• improve business relationship
商务英语初入职场答案unit2听力答案
商务英语初入职场答案unit2听力答案1. （） [单选题] *A. Manager and secretary.B. Customer and salesgirl.(正确答案)C. Man and wife.D. Salesman and manufacturer.2. （） [单选题] *A. $ 240.B. $ 290.(正确答案)C. $250.D. $ 200.3. （） [单选题] *A. At a museum.B. At a library.C. At a bookstore.(正确答案)D. At a coffee shop.4. （） [单选题] *A. Tonight.B. On Friday night.C. On Saturday.(正确答案)D. Next week.5. （） [单选题] *A. Take care of the baby.B. Fix the air-conditioner.(正确答案)C. Stay in the room alone.D. Get a repairman.6. （） [单选题] *A. There is no convenient store nearby.B. Convenient stores may not sell phone chargers.(正确答案)C. The phone charger sold online is of poor quality.D. Nobody will be available at the convenient store.7. （） [单选题] *A. His membership is no longer valid.B. He is tired of that gym.C. He never went to that gym.D. He went to that gym only once.(正确答案)8. （） [单选题] *A. He might be a perfectionist.(正确答案)B. He is arguing with his colleagues.C. He is annoyed by the constant changes.D. He is not bright enough to understand the plan.9. （） [单选题] *A. More courses benefit the woman.B. The woman will be burnt out if she takes 6 courses.(正确答案)C. The woman will have to book a room in the library.D. The woman should live in the library for the exams.10. （） [单选题] *A. She can only cook Chinese-style dishes.B. She learned her cooking from her mother.C. It always takes her a long time to prepare a meal.(正确答案)D. She will order some food for her house-warming party.11. （） [单选题] *A. Bad weather.B. Mistakes made by the air traffic controllers.(正确答案)C. The loss of control of the airplane.D. The duty of the pilot.12. （） [单选题] *A. The pilot of the second plane made a big mistake.B. They avoided each other by turning in different directions.C. They narrowly escaped crashing into each other.(正确答案)D. One plane was suddenly out of control.13. （） [单选题] *A. Air controllers are often careless.B. The importance of the pilots.C. Air travel is much safer than other means of travelling.D. The potential danger of air travel.(正确答案)14. （） [单选题] *A. Parents have little control over what children are watching or playing.B. The media are full of violence.C. Children think that violence and crime are normal.D. Young people are harder to discipline.(正确答案)15. （） [单选题] *A. They should keep their kids from watching movies or playing games.B. They should ask for help from the schools.C. They should speak out against the entertainment industry.(正确答案)D. They should take their children out for walks.16. （） [单选题] *A. The differences between the past and the present.B. People’s attitudes toward violence in the media.C. How violence in the media affects society.(正确答案)D. The necessity of keeping children from playing video games.17. （） [单选题] *A. Something is wrong with the engine.B. The car never went wrong before.C. The car is too old to drive.D. She is not sure about the problem.(正确答案)18. （） [单选题] *A. In Japan.B. In Germany.C. In America.(正确答案)D. In Italy.19. （） [单选题] *A. The mechanic charged her a reasonable price.(正确答案)B. The mechanic gave her an unreasonable price.C. The mechanic overcharged her.D. The mechanic undercharged her.20. （） [单选题] *A. The mechanic is undependable.B. The mechanic is tricky.C. The mechanic is trustworthy.(正确答案)D. The mechanic is helpful.。
实用商务英语综合教程Unit2 Business Cooperation
Step10. Play the disc for the class to listen again and fill in the gaps in Task5. (5 minutes) Step11. Retelling. Ask the class to work in pairs and retell the key points to each other and invite 2 pairs to present to the class. (10 minutes)
Step6. Retelling. Ask the class to work in pairs and retell the key points to each other and invite 2 pairs to present to the class. (10 minutes) Step7. Speaking. Ask the class to work in pairs and role-play a conversation based on the information given in Task5. (15 minutes)
2.If you are CEO of a company, how will you deal with the issue of specialization and expansion in your business operation?
Step3. Present the 5 questions in Task2. Ask the class to read them through and make prediction about the points that the conversation may cover based on the key words in the questions. (3 minutes)
Unit2高教社新编商务英语综合教程第二版
______________
高等教育出版社 高等教育电子音像出版社
Unit 2 Marketing
7. According to your understanding of Passage 1, how would you complet现方式做保护处理对用户上传分享的文档内容本身不做任何修改或编辑并不能对任何下载内容负责
Unit 2 Marketing
高等教育出版社 高等教育电子音像出版社
Unit 2 Marketing
1 Teaching Aim 2 Lead-in 3 Reading I 4 Reading II 5 Extended Activities 6 Bonus: Word Study
高等教育出版社 高等教育电子音像出版社
Unit 2 Marketing
Marketing is a central focus for this exchange process. It is the management process responsible for identifying, anticipating and satisfying customer requirements profitably. Marketers make their living by finding out what people value and then by providing a fair exchange. It takes knowledge and skill to plan and manage a fair exchange. Marketing’s job is to:
d. satisfying.
商务英语翻译 Unit 2 词义选择
七、选择词义时，注意引申，使得译文达意（结合P16 例7， 例8） （8）Additional money easing was intended to prevent the injection of public funds into HSBC Hoding PLC from causing uncertainties over the financial system before it was too late. 译文：附加的货币宽松政策旨在及时防止公共资金注入汇 丰控股有限公司，以免造成金融体系动荡不安的局面。
翻译练习
3. Before the payment of these tariffs, the imported goods will be in the custody of the customs and storage charges are for the importer's account. 译文：在缴关税之前，进口货物由海关保管，存储费由进口商承担。 4. This MPU (Micro Processing Unit) will dramatically enhance the distribution of films, television programs, games and other data via the Internet. （前后语境） 译文：这种微处理器将会大大促进电影、电视节目、游戏以及其他 数据在互联网上的传播。
四、选择词义时，注意词语的语体色彩 （5）英语的词语通常分为五种语体: hyperformal--fromal--normal-informal--hyperinformal, 即超正式语体--正式语体--普通语体--非正式 语体--超非正式语体。 汉语通常有三种语体：书面体、普通体、口语体
新世纪商务英语综合教程2 Unit2
Unit 2 A Flat World
Activation
Theme of the Unit What is “culture shock"? Language differences American characteristics
Activation
Activation
Language differences
Can you translate the following words and phrases into Chinese? What are the cultural differences regarding color phrases between Chinese and English?
Activation
American characteristics
What are the typical characteristics of American people? How would these characteristics influence the way they negotiate? How about people in other cultures?
Warm-up
Background
Detailed Reading
TEXT I
If you were a tour guide, and you were showing a group of American travelers around Beijing on their first visit, how would you answer them if you were asked what is typical of Beijing?
Listening Unit 2 Arranging meetings(国际商务英语听力)
Lesson 1I Pre-listening work: words and phrasespostpone [pəust'pəun] v. 推迟，延期urgent ['ə:dʒənt] adj. 紧急的，急迫的scheduled adj. 预先安排的，定期的projection [prə'dʒekʃən] n. 设计，规划；投射，投影，放映spreadsheet ['spred,ʃi:t] n. 电子表格；【电脑】空白表格程序be tied up (in…)忙得不可开交additional [ə'diʃənəl] adj. 添加的，附加的，额外的extra presentation [,prezen'teiʃən] n. 显示，表现，描述；提供，递交laptop ['læptɔp] n. [电脑] 膝上型轻便电脑，笔记本电脑hook [huk] n. 钩，挂钩v. 用钩钩住（或挂起）hook up=connect/link consistently [kən'sistəntli] adv. 一贯地，始终如一地projector [prə'dʒektə] n. 幻灯放映机，投影仪；设计者annual ['ænjuəl] adj. 一年的，一年一次的，每年的delegate ['deligit] n. 代表，会议代表，代表团团员v.授权delegation n.代表团venue ['venju:] n. 场所；会场（事件、行动等的）发生地，集合地cancellation [,kænse'leiʃən] n. 取消，取消预定；（支票）作废chargecancellation feeclient ['klaiənt] n. 委托人；顾客，客户customercontact info ['infəu] n. 联系方法rolodex ['rəuləu,deks] n. 客户联系单inn [in] n. 旅馆，饭店Holiday Inn /Home Innagenda [ədʒ'endə] n. 议事日程，议程entitled adj. 有资格的be entitled to dodocument ['dɔkjumənt] n. 公文，文件relevant ['relivənt] adj. 有关的，相应的distribute [di'stribjut] v. 分发，分配；把…分类distributor n.经销商normal distributionminutes n. 会议记录，纪要take/keep meeting minutesimplement ['implimənt] n. 工具，器具v. 贯彻，实施，执行implement a policy/rules/a decision/a planquotation [kwəu'teiʃən] n. 行情，报价；引用，引证quotation marks location [ləu'keiʃən] n. 位置，场所，所在地remote location affordable [ə'fɔ:dəbl] adj. 负担得起的，支付得起的affordable housing budget ['bʌdʒit] n. 预算，预算费，经费v. 把…编入预算seminar ['seminɑ:] n. 研讨会，专题讨论会similarproposal [prə'pəuzəl] n. 建议，提议，方案proposecirculate ['sə:kjuleit] v. 流通，发行；传播，传阅n. circulation circulate a rumor/a notice/information/counterfeit coins/notes /records budgetary ['bʌdʒitəri] adj. 预算的trivial ['triviəl] adj. 琐细的，不重要的trivial matterstrivial=unimportant contrary ['kɔntrəri] adj. 相反的，对立的on the contrary相反地commitment [kə'mitmənt] n. 承诺，保证；商业方面的约定；支持，献身promise commencement consummationII. Language focus.Useful Expressions.1. 安排会议常用句型●Is the room ready for the meeting?●I've put the Minute Book and some spare copies of the agenda on the table.●Have you prepared some paper and pencils for the participants?●Paper and pencils have been laid by their name-cards on the conference table for each attendant.●How about the microphone and speakers?●I've come to tell you that you'll have to take the minutes this afternoon.●I come to remind you of a meeting scheduled from …this morning. ●The meeting will be held in your office, not in the conference room.●When do you want to hold the conference?●How many delegates will there be?●Do you have a preferred location?●How long would you like it to last? (It will last for half an hour.)●Will you need any additional equipment set up for your presentation?●Can someone help me plug it into the conference room presentation system?socket2. 安排会晤常用句型●I'd like to make an appointment to see …next week while I'm in …●I'll check …and see if I can arrange an appointment for you.●Would that be convenient for you?●That suits me perfectly.●Would you like me to confirm the appointment?●I'll confirm your appointment as soon as possible.●I wonder if he could see me ….●Sorry, but he is fully booked up tomorrow morning.●Could I possibly make it in …?●Our manager …wants me to let you know he's free next Monday.●So you want to cancel the appointment.●Actually we just want to put it off until ….3. 常见会议名称General Meeting of Shareholders 股东大会Annual General Meeting (A. G. M) 周年大会Regular Meeting 例会Extra-ordinary General Meeting ( E.G. M.) 特别大会Ordinary Meeting 常会Board Meeting 董事会Special Committee 特别委员会Executive Committee 执行委员会Standing Committee 常务委员会Preparatory Committee 筹备委员会Working Committee 工作委员会Subcommittee 小组委员会Two Sessions:两会The two sessions are held annually.National People's Congress全国人民代表大会Chinese People's Political Consultative Conference中国人民政治协商会议III Listening PracticeTapescript:PART ONEDirections: Listen to the following dialogues and choose the best answer for each question you hear. (pause )Dialogue 1 Answer: BW: Did you see the notice about tomorrow’s Ordinary Meeting?M: Yes, I saw it was postponed until next week.W: W ell, forget about the notice. It’s back on again at the same time. Question: What was the final decision about the meeting? (pause)Dialogue 2 Answer: CW: Sorry, we had to start the meeting without you. What happened-train late again?M: It was, but only by a few minutes. According to my diary, we’re not starting till/until two.W: W e were, but I’ve got to fly o ut to the London on urgent business this afternoon, so we had to bring the meeting forward. (bring forward提前) M: Well, no-one told me…Question: Why is the man late for the meeting? (pause)Dialogue 3 Answer: BW: Mr. Black, I come to remind you of a meeting scheduled from ten o'clock this morning.M: Oh, that's right. And the general manager asked me to report on the company's sales for last year at the meeting.W: By the way, the meeting will be held in your office, not in the conference room.M: OK, thank you very much.W: Not at all. That's what I should do. (It’s my pleasure.)Question: Where is the meeting going to be held? (pause)Dialogue 4 Answer: CW: Hey there! I’ve been hoping to run into you. Are you busy tomorrow morning?M: Let me see … Tuesday morning. Yes, I am booked solid all morning. What’s up?W: I was hoping to talk to you about the sales projections for next year. I’m having a little trouble figuring out how to use the spreadsheet you set up for me.M: I can explain them to you. It’ll just take about a half an hour. How about Thursday afternoon?W: Oh. Sorry, that’s not good for me. I am tied up all day Thursday. We’ll have to do it next week.M: OK. Shall we say next week, on Monday at 2:30?W: Sure, that’ll be fine for me.Question: When will the two people have a meet? (pause) Dialogue 5 Answer:1 C, 2 AM: I would like to set up a meeting so you can come in and talk to us about your services in more details.W: I am available next Monday or Tuesday, and time after 1:00 P. M. M: Let’s say Monday at 2:00 p.m. Do you know where our offices are? W: Yes, I have been there before.M: Will you need any additional equipment set up for your presentation? W: No. I have a laptop computer. As long as we can hook that up on the conference room, we should be all set.M: Ok, see you next Monday at 2:00 p.m.W: See you then. (pause)Question1: When will the meeting be held according to the conversation? (pause)Question2: What equipment does the woman need for her presentation? (pause)Dialogue 6 Answer: 1A 2C 3AM: Rachel, is the conference room available today at 3:00 p. m?W: Did you check the appointment book?M: Well the book says Julie is using it from 3:00 to 4:00, but I just talked to her and she said she isn’t going to use it.W: I wish everyone would just use the book consistently. Then you wouldn’t all have to come to me.M: Sorry about that, Rachel. So can I use it, then?W: Sure. Do you need an overhead projector or anything?M: Actually I have a Power Point presentation on my laptop. Can someone help me plug it into the conference room presentation system? W: I’ll get someone scheduled for that. Anything else?M: No. That’s it.W: So let me just confirm everything and record it in the book. Mark will be using the conference room Wednesday the 22nd from 3:00 to … When did you say?M: Oh. I forgot to say 3:00 to 5:00.W: That’s OK. Let’s see then. You need it from 3:00 to 5:00, a nd before that you need someone to assist you in setting up the audio video system. Is that right? (multifunctional)M: That’s right. Thanks, Rachel. (pause)Question1: Who will use the conference room from 3:00 to 4:00 according to the appointment book? (pause)Question2: Which of the following statements is true according to the conversation? (pause) Question3: When will Mark be using the conference room? (pause)Dialogue 7Sarah: Hello, Marketing. Answer:1 A 2B 3B 4BEric: Sarah, it’s Eric.Sarah: Hi Eric. How are you doing?Eric: Good, thanks. Listen, I need to talk to you about next year’s Annual General Meeting.Sarah: What about it?Eric: Well, Megan says it’s on the 24th-26th May, which is the sameweekend as the Tokyo trade fair.Sarah: Is that a problem?Eric: Well, all our delegates will have to attend it, so they won’t be here. Could you bring forward the dates by a couple of weeks?Sarah: It’s not that easy to just rearrange it all, you know, Eric. We’ve already made an advance booking and I don’t know whether the venue will charge a cancellation fee.Eric: We’d be giving them plenty of notice…Sarah: And I’ve already printed out all the invitations.Eric: But yo u haven’t sent them yet, have you?Sarah: Which weekend did you have in mind?Eric: How about the 10th-12thof May? Two weeks earlier.Sarah: There’s the International Computer Exhibition in the city that weekend. All the hotels will be crowded and we’ll ha ve problems getting rooms.Eric: OK. How about the 3rd-5th May?Sarah: OK. I’ll try the conference centre but I’m not paying a cancellation fee, Eric. If they ask for one, I’m leaving the booking as (it) is. OK? Eric: All right. See what you can do Sarah. Thanks.Sarah: I’ll get back to you later this week.Question1: When does the Annual General Meeting plan to be held at first? (pause)Question2: Why do they bring forward the dates by a couple of weeks?(pause)Question3: Why is not easy to rearrange it all? (pause)Question4: Do they make a final decision on the dates of the next year’s Annual General Meeting? (pause)。
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Detail study of the text
8. They are crackpots, dreamers, unemployables. Crackpot: a. 想入非非的, 不切实的n. 疯子, 怪人, 狂想家 Only a crackpot would undertake the task.
1
2 3 4 5 6 7 8
墨西哥
美国 美国 法国 美国 印度 西班牙 巴西
740亿
560亿 500亿 410亿 395亿 311亿 310亿 300亿
9
10
印度
美国
270亿
265亿
信实工业集团
沃尔玛
Detail study of the text(p1)
1. Entrepreneur: a person who starts or organizes a commercial enterprise, esp one involving financial risks An archetype of the successful entrepreneur. entrepreneurial: adj. entrepreneurial skills
How to make a million
• • • • 1.start off rich 2.do badly at school 3.lose a parent 4.be beautiful
Pre-reading questions
What traits does most entrepreneurs have in common? Or what makes a successful entrepreneur?
Detail study of the text
entrepreneurism: -ism(suff) showing typical qualities of heroism/criticism/communism/buddhism
Detail study of the text(p2)
6. But an entrepreneur is not what you
希尔顿酒店
• 1907年 • 正当美国发生经济大恐慌的那年圣诞节，一个名叫康 拉德-希尔顿、年龄是20岁的孩子在美国新墨西哥州圣-安 东尼奥镇堆满杂货的土坯房里开办了家庭式旅馆以应付生 计并庆祝自己的生日，他还对母亲说：“我要集资100万 美元，盖一座以我命名的新旅馆。”又指着报纸上一大堆 地名说：“我要在这些地方都建起旅馆，一年开一家。” 1928年 • 也是圣诞节，时光过了21年，康拉德-希尔顿41岁生 日这一天，所有这些梦想都一一实现了，并且速度大大超 过预期。在达拉斯阿比林、韦科、马林、普莱恩维尤、圣 安吉诺和拉伯克都相继建起了以他的名字命名饭店——希 尔顿饭店。
Detail study of the text
2. Entrepreneurs come in all shapes and sizes — the dynamic, the cautious and the greedy. Paraphrase: success in business is not determined by age, sex, race, religion, intelligence or education
Background information
Warren Buffett
the world's greatest stock market investor Buffett is often called the “Oracle of Omaha”or the “Sage of Omaha” richest person in the world
• 希尔顿国际酒店集团(HI)，为总部设 于英国的希尔顿集团公司旗下分支， 经营管理着403间酒店，包括261间希 尔顿酒店，142间面向中端市场的 “斯堪的克”酒店，以及与总部设在 北美的希尔顿酒店管理公司合资经营 的、分布在12个国家中的18间“康拉 德”(亦称“港丽”)酒店。希尔顿国际 酒店集团在全球80个国家内有着逾 71000名雇员。
Detail study of the text
7. At first nobody takes them seriously. Takes sb/sth seriously: treat sb seriously I always take your suggestions seriously. You must take very seriously what you engage in. He is a man who takes nothing seriously.
Life is queer with its twists and turns, As everyone of us sometimes learns, And many a fellow turns about When he might have won had he stuck it out. Don’t give up though the pace seems slowyou may succeed with another blow
Buffett
• 1.drive: 干劲,魄力 • E.g. Our sales people need determination and drive. • 2.initiative:积极性,主动性 • e.g. a man who lacks the initiative to be a leader • 3.ingenuity:心灵手巧,善于发明创造,灵巧,聪敏 • She had the ingenuity to succeed where everyone else had failed. 她真是心灵手巧,别人办不到的事她却做成了。
Don’t Quit
When things go wrong as they sometimes will, When the road you’re trudging seems all uphill, When the funds are low and the debts are high And you want to smile, but you have to sigh. When care is pressing you down abitRest, if you must, but donthe text
3. But all of them hold an equal fascination
for us. sth hold a fascination for sb: attract or fascinate sb =sb have/has a fascination for sth
Pre-reading questions
1 Never Stop Learning and growing. 2 Willing to Seek Advice 3 Being team-Oriented. 4 Focus on Marketing 5 Willing to Test and Measure 6 Never Give Up
Success is failure turned inside out--The silver tint of the clouds of doubts, And you never can tell how close you are, It may be near when it seems afar; So stick to the fight when you’re hardest hitIt’s when things seem worst that you must not quit.
Unit Two Entrepreneurs
Structural Analysis
Part Part Part Part Part Part I (para 1): II (para 2): III (para 3): IV(para 4): V(para 5): VI(para 6):
Jeff Bezos
• 4.put in:花费(一段时间)做某事 • E.g. I must put in an hour’s gardening this evening. • 5.a strokeof sth.:一次成功或有效的行动 • E.g. your idea was a stoke of genius • E.g. It was a stroke of luck that I found you here. • 6.Beat the system触动老规矩 • You can not beat the system. • 7.sure-fire:一定会发生的/一定会成功的
Often the goal is nearer than It seems to a faint and faltering man; Often the struggler has given up When he might have captured the victor’s cup; And he learned too late when the night came down How close he was to the golden crown.
名次
姓名 卡洛斯· 斯利 姆· 赫鲁 比尔· 盖茨 沃伦· 巴菲特 伯纳德· 阿诺特 拉里· 埃里森 拉克希米· 米塔 尔 阿曼西奥· 奥特 加 埃克· 巴蒂斯塔 穆凯什· 阿姆巴 尼 沃尔顿家族
国籍
资产(美元)
公司 墨西哥电话公 司 微软 伯克希尔· 哈撒 韦 LVMH 甲骨文 米塔尔钢铁公 司 ZARA 离岸服务公司
Detail study of the text