商务英语课件ch02-41页文档资料
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商务英语课件完整版本
training)
•
• 2将以下工作与A一D的解释连线。
• 要点解析:
• (1)public event公共事件
• ( 2 ) improve at a sport , skill or school subject提高运动成绩、技能或学习成绩
• ( 3 ) advise sb. on sth.给某人就某事提供建 议。如:She advises the President on foreign affairs.她就外交事务给总统提供建 议。
考生在报名后可得到一本内容包括考试范围、考试题 型的《考生手册》，供考生参照复习。 .
BEC的评分的标准是什么？ BEC的分数由听说读写四部分组成，各占总分
的25%，只要求总分及格。每部分批评分标准不尽 相同，比如说听力和阅读都是每道题为一个原始 分，然后按照一定标准折算，比较复杂，在这里 就不再赘述。以口语为例：评分标准测试依据发 音、准确性、流利程度以及交流能力四个部分来 判定。具体标准如下：
• 3阅读以下关于J&C公司负责人的简况，并用练 习2中的“工作”填空。
• 要点解析: • (1) consultancy咨询公司。 • 如:You can start your own consultancy.你可以
成立自己 的咨询公司。
• ( 2 ) personal and professional development个 人和职业发展
New words and Expressions
• catering service 餐饮服务 • MD managing director 的缩写，总经理，
执行董事 • gadget n. 小巧的器械，小玩意儿 • interior adj. 车内产品，内部装饰 • memo n. 备忘录，便条，便笺 • electrical appliances 电器，家用电器 • ship vt. 运送
•
• 2将以下工作与A一D的解释连线。
• 要点解析:
• (1)public event公共事件
• ( 2 ) improve at a sport , skill or school subject提高运动成绩、技能或学习成绩
• ( 3 ) advise sb. on sth.给某人就某事提供建 议。如:She advises the President on foreign affairs.她就外交事务给总统提供建 议。
考生在报名后可得到一本内容包括考试范围、考试题 型的《考生手册》，供考生参照复习。 .
BEC的评分的标准是什么？ BEC的分数由听说读写四部分组成，各占总分
的25%，只要求总分及格。每部分批评分标准不尽 相同，比如说听力和阅读都是每道题为一个原始 分，然后按照一定标准折算，比较复杂，在这里 就不再赘述。以口语为例：评分标准测试依据发 音、准确性、流利程度以及交流能力四个部分来 判定。具体标准如下：
• 3阅读以下关于J&C公司负责人的简况，并用练 习2中的“工作”填空。
• 要点解析: • (1) consultancy咨询公司。 • 如:You can start your own consultancy.你可以
成立自己 的咨询公司。
• ( 2 ) personal and professional development个 人和职业发展
New words and Expressions
• catering service 餐饮服务 • MD managing director 的缩写，总经理，
执行董事 • gadget n. 小巧的器械，小玩意儿 • interior adj. 车内产品，内部装饰 • memo n. 备忘录，便条，便笺 • electrical appliances 电器，家用电器 • ship vt. 运送
最新《商务英语》课件精品课件
• Prepare!
• Demonstrate enthusiasm, but don’t be overemotional.
• Use visual aids.
• Hit the highlights; focus on the details later.
• Keep your presentation “crisp” – several major points.
第二十页，共30页。
Roll-calling
第二十一页，共30页。
•
Now,
• let’s talk business/
• go down to business/
• get down to business.
• 言归正传(yán guī zhèng zhuàn)。
第二十二页，共30页。
Unit 1 Communication
• Or why to pursue MBA studies.
第二十五页，共30页。
Video Qs
• In job interviews you’re expected to communicate your ideas as clearly as possible. Now you will watch three videos about job interviews. After watching, answer the Qs:
• Company history
• Founder, CEO
• Business and industry profile • Main customers
• Description of products/services • Locations (branches, factories, etc.) • Size (number of employees/turnover)
• Demonstrate enthusiasm, but don’t be overemotional.
• Use visual aids.
• Hit the highlights; focus on the details later.
• Keep your presentation “crisp” – several major points.
第二十页，共30页。
Roll-calling
第二十一页，共30页。
•
Now,
• let’s talk business/
• go down to business/
• get down to business.
• 言归正传(yán guī zhèng zhuàn)。
第二十二页，共30页。
Unit 1 Communication
• Or why to pursue MBA studies.
第二十五页，共30页。
Video Qs
• In job interviews you’re expected to communicate your ideas as clearly as possible. Now you will watch three videos about job interviews. After watching, answer the Qs:
• Company history
• Founder, CEO
• Business and industry profile • Main customers
• Description of products/services • Locations (branches, factories, etc.) • Size (number of employees/turnover)
商务英语基础ppt课件
2
Contents
• Unit 1 Introduce Yourself • Unit 2 Using the Telephone • Unit 3 Making Appointments • Unit 4 Receiving Visitors • Unit 5 Describing Your Company’s Products • Unit 6 Making Travel Arrangements • Unit 7 Staying at a Hotel • Unit 8 Showing Visitors Around the Company • Unit 9 Explaining How Something Works • Unit 10 Rescheduling Plans and
Welcome to
Starting Business English
1
BEC商务英语考试
•Business English Certificate（BEC） 剑桥商务英语证书是剑桥系列考试中 专为学习者提供的国际商务英语资格 证书考试，考察真实工作环境中英语 交流能力，被欧洲乃至全球众多教育 机构、企业认可，将其作为入学考试 或招聘录用的英语语言水平要求。
21
Notes:
• 1. It is not common to use titles (Mr., Mrs., Dr., etc.) when referring to yourself. However, it is polite to use titles with others in formal situations, unless they give you permission to do otherwise. Examples:
Contents
• Unit 1 Introduce Yourself • Unit 2 Using the Telephone • Unit 3 Making Appointments • Unit 4 Receiving Visitors • Unit 5 Describing Your Company’s Products • Unit 6 Making Travel Arrangements • Unit 7 Staying at a Hotel • Unit 8 Showing Visitors Around the Company • Unit 9 Explaining How Something Works • Unit 10 Rescheduling Plans and
Welcome to
Starting Business English
1
BEC商务英语考试
•Business English Certificate（BEC） 剑桥商务英语证书是剑桥系列考试中 专为学习者提供的国际商务英语资格 证书考试，考察真实工作环境中英语 交流能力，被欧洲乃至全球众多教育 机构、企业认可，将其作为入学考试 或招聘录用的英语语言水平要求。
21
Notes:
• 1. It is not common to use titles (Mr., Mrs., Dr., etc.) when referring to yourself. However, it is polite to use titles with others in formal situations, unless they give you permission to do otherwise. Examples:
module 1 Business Cards 商务英语翻译教程电子课件(共41张PPT)
Vice-President 副总裁
Vice-Chancellor 副校长
Vice-Manager 副经理
2〕Deputy
Deputy主要用于表示企业、事业(shìyè)及行政部门的副
职。
【例】 Deputy Chairman of the Club 俱乐部副经理
Deputy Planning Director 规划部副主任
MODULE 1
Business Cards
Module 1
第一页，共41页。
目录
1
项目准备
2
项目任务
3
项目训练
Module 1
第二页，共41页。
项目准备
1
名片简介
2
名片翻译技巧
3
名片翻译例析
Module 1
第三页，共41页。
Module 1
名片简介
商务(shāngwù)名片的概念与 结构特点
第九页，共41页。
姓名的翻译
姓名是每一个社会成员的标志和符号，它的社会功能是人们借以相互区别。人们在选择姓名时有着种种原 因和道理，它隐含着一个民族的语言、历史、地理、宗教和文化传统的信息。由于各自历史开展和文化传统的 差异，中西方之间形成了各自不同的姓名体系，这实际上也是一种文化现象。通过对姓名文化的比照研究，可 以对自己的文化有更深的了解，同时对外来文化也有所认识，这将有助于我们在对外交往中相互理解、相互尊 重，减少误会与摩擦，到达双赢。
Administration Staff 行政人员
Administrative Assistant 行政助理
Administrative Clerk 行政办事员
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商务英语学习PPT课件
即期付款交单 D/P at sight
buyer is presented the draft.
远期付款交单
D/P
after
sight
The buyer will pay the draft amount a specified
number of days after the
可编辑ppt
draft is presented a1n7d
汇付的四个当事人：
⑴汇款人（进口人）( Remitter/Importer) ⑵收款人（出口人）(Payee/Exporter) ⑶汇出行（进口地银行）(Remitting Bank/ Importer’s Bank）
⑷汇入行（出口地银行）（Paying Bank/ Exporter’s Bank）
在预付货款的情况下，进口商为避免货款两空，要求 解付行解付货款时，收款人必须提供某些指定单据。
汇付条款 应明确汇付时间、汇付方法和金额
可编辑ppt
12
二、托收（Collection）
（一）含义
• 根据国际商会《托收统一规则》（URC522）的规定：
托收是指由收到托收指示的银行，根据所收到 的指示处理金融票据和商业单据，以便取得付款或 承兑。
收款人 （出口商） （Payee）
填写信
⑴
⑵
汇委托
信
出
书，连
汇
具
同货款
申
回
交付汇
请
执
出行
出具“信汇 通知书”
信汇通知书或 支付通知书
汇出行
⑶以信函方式指示付款
(Remitting Bank) ⑹寄交“付迄收据”
⑸ ⑷出 通具 知收 取款 款收
全套课件-商务英语_完整
电子商务的许多优点都源于其降低交易成本的能力，而公司 和个人的交易成本之所以能够降低，是因为电子商务提供了 更为便宜、更为快捷的通信。除了使用方便和价格低廉 外，Internet和web还使不同地域的人们能前所未有地紧密联 系在一起。
Tutorial 1
SESSION 1.1——Traditional Commerce vs. Electronic Commerce
• Evolution of Electronic Commerce
By 1995, the rapid growth of the Internet and the Web had combined with the proliferation of personal computers (PCs) in homes and businesses to create a new communications network that could support business transactions as nothing ever had before. These three factors—the commercialization of the Internet, the invention of the Web, and the proliferation of networked PCs—combined to make electronic commerce possible.
• Advantages of Electronic Commerce
Businesses can use electronic commerce in their purchasing processes to identify new suppliers and business partners. Negotiating price and delivery terms is easier because the Web can provide competitive bid information very efficiently. Electronic commerce increases the speed and accuracy with which businesses can exchange information, which reduces costs on both sides of transactions.
Tutorial 1
SESSION 1.1——Traditional Commerce vs. Electronic Commerce
• Evolution of Electronic Commerce
By 1995, the rapid growth of the Internet and the Web had combined with the proliferation of personal computers (PCs) in homes and businesses to create a new communications network that could support business transactions as nothing ever had before. These three factors—the commercialization of the Internet, the invention of the Web, and the proliferation of networked PCs—combined to make electronic commerce possible.
• Advantages of Electronic Commerce
Businesses can use electronic commerce in their purchasing processes to identify new suppliers and business partners. Negotiating price and delivery terms is easier because the Web can provide competitive bid information very efficiently. Electronic commerce increases the speed and accuracy with which businesses can exchange information, which reduces costs on both sides of transactions.
大学商务英语课件ppt
Characteristics of Business English
Business English has the characteristics of professionalism, practicality, and standardization, requiring language accuracy, conciseness, formality, and compliance with business practices and norms.
Translation • Practical Application Cases of
Business English • Summary and Outlook
01 Introduction to Business English
Definition of Business English
Definition of Business English
Business English Writing Skills
Summary
Improving Business English Writing Skills
VS
Detailed description
Students need to master the basic skills of business English writing, including writing business letters, emails, reports, etc., while paying attention to language accuracy and professionalism.
By simulating business negotiations, students can master negotiation skills and improve their negotiation abilities through practical operations.
Business English has the characteristics of professionalism, practicality, and standardization, requiring language accuracy, conciseness, formality, and compliance with business practices and norms.
Translation • Practical Application Cases of
Business English • Summary and Outlook
01 Introduction to Business English
Definition of Business English
Definition of Business English
Business English Writing Skills
Summary
Improving Business English Writing Skills
VS
Detailed description
Students need to master the basic skills of business English writing, including writing business letters, emails, reports, etc., while paying attention to language accuracy and professionalism.
By simulating business negotiations, students can master negotiation skills and improve their negotiation abilities through practical operations.
商务英语课件
考生在报名后可得到一本内容包括考试范围、考试题 型的《考生手册》，供考生参照复习。 .
精选ppt
6
BEC的评分的标准是什么？ BEC的分数由听说读写四部分组成，各占总分
的25%，只要求总分及格。每部分批评分标准不尽 相同，比如说听力和阅读都是每道题为一个原始 分，然后按照一定标准折算，比较复杂，在这里 就不再赘述。以口语为例：评分标准测试依据发 音、准确性、流利程度以及交流能力四个部分来 判定。具体标准如下：
中国教育部考试中心是我国国家级教育考试主管部门， 负责承担各项国家级教育考试并受教育部委托代办海外机构 在我国举办的各类教育考试。
商务英语证书考试（BEC）由中英双方合办。英国剑桥 大学考试委员会负责命题，阅卷，颁发证书。中国教育部考 试中心负责报名、印制试卷和组织考试。
精选ppt
2
BEC考试的考试等级如何规定？ BEC共分三个等级：BEC初级（BEC Preliminary Level，
training)
• 领导才能培训( Leadership training) • 实施绩效评价培训(Performance appraisal
training )
• 个人电脑培训(Personal computer training ) • 团队精神培训(Team building training ) • 招聘培训(Hiring process training) • 培训师培训(Training the trainer) • 新设备操作培训(Operating new equipment
• nationally accredited university.剑桥大学是 一所国际知名的大学。
精选ppt
21
5. What does your job involve?
精选ppt
6
BEC的评分的标准是什么？ BEC的分数由听说读写四部分组成，各占总分
的25%，只要求总分及格。每部分批评分标准不尽 相同，比如说听力和阅读都是每道题为一个原始 分，然后按照一定标准折算，比较复杂，在这里 就不再赘述。以口语为例：评分标准测试依据发 音、准确性、流利程度以及交流能力四个部分来 判定。具体标准如下：
中国教育部考试中心是我国国家级教育考试主管部门， 负责承担各项国家级教育考试并受教育部委托代办海外机构 在我国举办的各类教育考试。
商务英语证书考试（BEC）由中英双方合办。英国剑桥 大学考试委员会负责命题，阅卷，颁发证书。中国教育部考 试中心负责报名、印制试卷和组织考试。
精选ppt
2
BEC考试的考试等级如何规定？ BEC共分三个等级：BEC初级（BEC Preliminary Level，
training)
• 领导才能培训( Leadership training) • 实施绩效评价培训(Performance appraisal
training )
• 个人电脑培训(Personal computer training ) • 团队精神培训(Team building training ) • 招聘培训(Hiring process training) • 培训师培训(Training the trainer) • 新设备操作培训(Operating new equipment
• nationally accredited university.剑桥大学是 一所国际知名的大学。
精选ppt
21
5. What does your job involve?
商务英语培训课件
Overview of Effe源自tive Communication Skills
Understanding the importance of clear, consensus, and professional communication in a business
context
Recognizing different communication styles and adapting one's own style to suit different audiences and
Using permission and influence
Employing permission technologies such as logical reasoning, emotional appeals, and ethical arguments to influence the other party's position
01
Basic Concepts and Characteristics of Business English
Definition and Function of Business English
Definition
Business English refers to the specialized language used in commercial and corporate settings for effective communication
Passive Voice
02
The passive voice is frequently used in business English
商务英语学习ppt课件
• personal cheque
• blank cheque
精选ppt
10
fingertip
• the end of your finger, that is furthest away from your hand • She touched his cheek gently with her fingertips.
Banking
• bad debt • bank account • bank card • bank charge • bank clerks • banker • bank holiday • bank loan • bank manager • banknote
• bank statement • bank teller • bank transfer • blank cheque • bounce (cheque) • cash dispenser • cashcard • cash point • central bank • cheque card • credit card
• His salary is paid in pounds sterling.
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18
BACS
• Banks Automated Clearing System • ideal for making regular automated
payments to repeat customers • helping those making more than 150
container) • The company reported a net loss of $56 million
last year. • Vernon estimates the company's net worth at
商务英语-PPT精选文档
First :say polite language. such as "hello.this is zhenjiang import&export Corp" Secord:Answer the phone as soon as possible. No matter what customers ask must answer, can't answer say sorry Third:Answer the phone with smile because people can feel the smile when you're talking.
Social contact etiquette
英国商人习惯在酒吧或饭店中 进行商务磋商、会谈活动。特 别是有些部门、公司、企业都 是通过饮酒而完成某项商业交 易。有些商人更喜欢把贸易伙 伴邀请到他所加入的某某俱乐 部作客，以此炫耀自己的绅士 派头，这也是当今英国商界内 最流行的会见商业伙伴的形式
First knew each other, they usually shake hands.
First contact with the British businessman, in order to ease tension, conversation topic often begins with talking about the weather, and then talk about how you like to visit the UK feeling, and so on, and then enter the formal meeting topic
Meeting etiquette
Doing business in the UK, you must strictly abide by credit, promised to things, must go all out. British people treat people very polite, please, thank you all. Punctuality and keep your promise.
Social contact etiquette
英国商人习惯在酒吧或饭店中 进行商务磋商、会谈活动。特 别是有些部门、公司、企业都 是通过饮酒而完成某项商业交 易。有些商人更喜欢把贸易伙 伴邀请到他所加入的某某俱乐 部作客，以此炫耀自己的绅士 派头，这也是当今英国商界内 最流行的会见商业伙伴的形式
First knew each other, they usually shake hands.
First contact with the British businessman, in order to ease tension, conversation topic often begins with talking about the weather, and then talk about how you like to visit the UK feeling, and so on, and then enter the formal meeting topic
Meeting etiquette
Doing business in the UK, you must strictly abide by credit, promised to things, must go all out. British people treat people very polite, please, thank you all. Punctuality and keep your promise.
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• Car dealer tries to sell car at sticker price–receives high commission.
• Computer salesperson sells more expensive computer than customer needs.
• Manager hires friend who is not the most qualified.
• Role of Consumerism
– Collective demand by consumers that businesses satisfy their needs
• Role of Government
– Regulation of product safety – Regulation of advertising – Regulation of industry competition
• Manager tries to avoid paying employees.
• Customers may avoid buying firm’s products in the future.
• Firm may have difficulty hiring new employees.
Impact of Ethical Values and Acceptance of Social Responsibilities on a Firm
• Recognize how business decisions affect society.
• Follow a set of ethical principles when making business decisions.
• Sunbeam
– Overstated earnings to enhance compensation of top managers
– Many stockholders sold their shares–drove the stock price down
• Responsible production practices
• Establish a code of responsibilities
– Guidelines for product quality – Guidelines about how to treat employees,
customers, owners
• Monitor complaints • Obtain and utilize customer feedback
• Describe responsibilities of firms to:
– Customers – Employees – Stockholders and creditors – The environment – Their communities
• Explain the costs that firms incur in fulfilling their social responsibilities.
• Firm may be unable to obtain funding in the future.
• Firm possibly subject to severe penalties imposed by the government.
• Columbia Hospital
– Overbilled for services – Numerous employee resignations – Value of stock declined substantially
• Proper Treatment of Employees
– Diversity training
– Prevention of sexual harassment
➢ Unwelcome comments or actions of a sexual nature
– Equal opportunity
– Ensure customer safety – Proper warning labels
• Responsible sales practices
– Discourage overly aggressive sales tactics – Discourage deceptive advertising – Use customer satisfaction surveys
➢ Prohibit discrimination based on national origin, race, gender, or religion
➢ Monopolies and anti-trust
• Sherman Antitrust Act (1890) • Clayton Act (1914) • Federal Trade Commission Act (1914) • Robinson-Patman Act (1936) • Celler-Kefauver Act (1950)
Exhibit 3.5
• Employee Safety
– Check machinery and eher equipment to
prevent injury – Emphasize safety precautions in training – Reduce accidents – Improve quality of life
• Unethical business decisions usually result in a benefit to one or more employees but have an adverse impact on other stakeholders or on the environment.