Unit 4 Product 电子教案
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I’d choose a glass table, because it looks more fashionable.
I’d like…. The …, the better.
I’d like a wooden table. The more traditional, the better.
Task 2 Learn about the factors a customer focuses on when purchasing.
Language Study
Para 1: key language points and structure ①Industrial: Industry—industrial—industrious—industriousness 工业行业--工业的------努力的---------努力，勤奋 n. e.g. 他的勤奋是他实现了梦想 His industriousness has helped him realize his dream. ②Target: v. 瞄准，针对 e.g. The advertisement was designed to target a mass audience.
What qualities do you think an industrial designer must possess?
A industrial designer need to be creative, imaginative and scrupulous.
What’s the difference between good designs and bad designs?
Para 3: Structure: Whatever the studio material may be,
(No matter what) 不管用哪种工作材料，
designers may spend hours at a time
设计师们每次都要花费好几个小时
forming it, touching it, holding it, carving and recarving the lines
Second Reading:
Ask students to read the text again; Assign them to do Task 1 & Task 2; Ask them to present it in class.
Text Structure
Part 1(1, 2): in this part, the writer describes an industrial designer’s job. Part 2(3, 4): in this part, the writer illustrates industrial designer’s goals as a profession.
＊A customer may consider the following factors: Necessity 必要性 Property 特点 Quality 质Biblioteka Baidu Style 款式 Brand 品牌 Price 价格 After-sales service 售后服务 Shipment 运输
＊Useful expressions: It depends. If I buy…, … It depends. If I buy a computer, I would choose a trust worthy brand. I always give my top priority to …. Because … I always give my top priority to world famous brands. Because I believe they have top-quality after-sales service. It all depends on … whether I will buy it or not. It all depends on its quality whether I will buy it or not. ＊ Ask the students to have a discussion in groups, which factor do they consider most important, and why?
去造型，去触摸，去把握，一遍又一遍地雕琢哪些线条。
that will soon be an actual working product,
这些东西不久就会成为真正可以使用的产品，
touched and held by millions of users.
被千万个消费者触摸把玩。
Para 4: key language points and structure ① A pain in the neck: e.g. What’s wrong with Jack? He’s becoming a total pain in the neck. ② Outweigh: to become more important or valuable. e.g. The advantages of the plan far outweigh the disadvantages. Word formation: out- …地比 …更 … e.g. outrun/outdo/outgrow ③ Remote: far away from… e.g. The farmhouse is remote from any other buildings. related expressions: remote controller/database/access/control
Good designs are a collection of objects that enhance your life, while bad ones have annoying qualities that outweigh their usefulness.
Text Comprehension
Para 2: key language points and structure ①Mass-produce: e.g. 量产的家具比手工制作的便宜。 Mass-produced furniture is cheaper than furniture made by hand. ②Dream up: 构思 e.g. The boy dreamed up a land where he could play freely. related phrases: dream of / think of / speak of e.g. Her eyes are filled with tears because she dreamed of her mom. ③Vision: a. Have you ever had visions of great success?(imagination) b. She had the same vision of him as I had. (idea) c. With my new glasses my vision is perfect. (sight)
Text Comprehension
1. Go over the whole text and try to answer the following questions: What’s the purpose of this article?
It’s to introduce the profession of industrial designer.
新职业英语
Unit 1
Unit 4 Product
Teaching Objectives
To learn something about the job “designer” To describe a sales item, and express your preference To be able to understand a product manual
Teaching Method
Communicative approach Task-based approach Group discussion Explanation Translation Practice
Teaching Procedures 1. Warming Up 2. Reading A 3. Business Know-how 4. Reading B 5. Mini-project
Warming-up
Task 1 Learn how to make a comparison between two products, and express one’s preference. ＊Comparison:
A round table Round Glass Modern Soft and safe A square table Square Wood Traditional Hard and unsafe
Para 1： ③locate: to find the exact position of sth e.g. 我们无法定位信号的来源。 We couldn’t locate the source of the radio signal. ④Attempt: n.&v. e.g. 他最后一次努力冲击世纪记录。 He made one last attempt at the world record. He attempted to break the world record for the last time. ⑤ Structure: “Then it becomes harder …, I’m fully awake.” 但之后脑中一次比一次难触摸到，于是闹钟闹个不停，知 道我完全醒来。 So that… :He drunk a cup of coffee, so that he can keep working with energy.
Para 3 : key language points and structure ①Flatten: 使变平 e.g. Before building a football ground, you need to flatten the ground first. Word formation: -en 使… e.g. soften/weaken/harden/lengthen/widen ②A chunk of: a large piece of sth e.g. A huge chunk of the audience got up and left before the show. ③Run over: scan e.g. 他只有3分钟来浏览报告。 He only has 3 minutes to run over the report.
Reading A Industrial Designer
Lead-in Comprehension of Text Text Structure Language Study Student-centered Activities
Leading-in
Every product has its own characteristics, who makes decisions on this? Based on what they design the products?
＊Preference: Well, I prefer … to …
Well, I prefer a round table to a square one.
I like … more than …
I like a glass table more than a wooden one.
I’d choose …, because it’s more...
I’d like…. The …, the better.
I’d like a wooden table. The more traditional, the better.
Task 2 Learn about the factors a customer focuses on when purchasing.
Language Study
Para 1: key language points and structure ①Industrial: Industry—industrial—industrious—industriousness 工业行业--工业的------努力的---------努力，勤奋 n. e.g. 他的勤奋是他实现了梦想 His industriousness has helped him realize his dream. ②Target: v. 瞄准，针对 e.g. The advertisement was designed to target a mass audience.
What qualities do you think an industrial designer must possess?
A industrial designer need to be creative, imaginative and scrupulous.
What’s the difference between good designs and bad designs?
Para 3: Structure: Whatever the studio material may be,
(No matter what) 不管用哪种工作材料，
designers may spend hours at a time
设计师们每次都要花费好几个小时
forming it, touching it, holding it, carving and recarving the lines
Second Reading:
Ask students to read the text again; Assign them to do Task 1 & Task 2; Ask them to present it in class.
Text Structure
Part 1(1, 2): in this part, the writer describes an industrial designer’s job. Part 2(3, 4): in this part, the writer illustrates industrial designer’s goals as a profession.
＊A customer may consider the following factors: Necessity 必要性 Property 特点 Quality 质Biblioteka Baidu Style 款式 Brand 品牌 Price 价格 After-sales service 售后服务 Shipment 运输
＊Useful expressions: It depends. If I buy…, … It depends. If I buy a computer, I would choose a trust worthy brand. I always give my top priority to …. Because … I always give my top priority to world famous brands. Because I believe they have top-quality after-sales service. It all depends on … whether I will buy it or not. It all depends on its quality whether I will buy it or not. ＊ Ask the students to have a discussion in groups, which factor do they consider most important, and why?
去造型，去触摸，去把握，一遍又一遍地雕琢哪些线条。
that will soon be an actual working product,
这些东西不久就会成为真正可以使用的产品，
touched and held by millions of users.
被千万个消费者触摸把玩。
Para 4: key language points and structure ① A pain in the neck: e.g. What’s wrong with Jack? He’s becoming a total pain in the neck. ② Outweigh: to become more important or valuable. e.g. The advantages of the plan far outweigh the disadvantages. Word formation: out- …地比 …更 … e.g. outrun/outdo/outgrow ③ Remote: far away from… e.g. The farmhouse is remote from any other buildings. related expressions: remote controller/database/access/control
Good designs are a collection of objects that enhance your life, while bad ones have annoying qualities that outweigh their usefulness.
Text Comprehension
Para 2: key language points and structure ①Mass-produce: e.g. 量产的家具比手工制作的便宜。 Mass-produced furniture is cheaper than furniture made by hand. ②Dream up: 构思 e.g. The boy dreamed up a land where he could play freely. related phrases: dream of / think of / speak of e.g. Her eyes are filled with tears because she dreamed of her mom. ③Vision: a. Have you ever had visions of great success?(imagination) b. She had the same vision of him as I had. (idea) c. With my new glasses my vision is perfect. (sight)
Text Comprehension
1. Go over the whole text and try to answer the following questions: What’s the purpose of this article?
It’s to introduce the profession of industrial designer.
新职业英语
Unit 1
Unit 4 Product
Teaching Objectives
To learn something about the job “designer” To describe a sales item, and express your preference To be able to understand a product manual
Teaching Method
Communicative approach Task-based approach Group discussion Explanation Translation Practice
Teaching Procedures 1. Warming Up 2. Reading A 3. Business Know-how 4. Reading B 5. Mini-project
Warming-up
Task 1 Learn how to make a comparison between two products, and express one’s preference. ＊Comparison:
A round table Round Glass Modern Soft and safe A square table Square Wood Traditional Hard and unsafe
Para 1： ③locate: to find the exact position of sth e.g. 我们无法定位信号的来源。 We couldn’t locate the source of the radio signal. ④Attempt: n.&v. e.g. 他最后一次努力冲击世纪记录。 He made one last attempt at the world record. He attempted to break the world record for the last time. ⑤ Structure: “Then it becomes harder …, I’m fully awake.” 但之后脑中一次比一次难触摸到，于是闹钟闹个不停，知 道我完全醒来。 So that… :He drunk a cup of coffee, so that he can keep working with energy.
Para 3 : key language points and structure ①Flatten: 使变平 e.g. Before building a football ground, you need to flatten the ground first. Word formation: -en 使… e.g. soften/weaken/harden/lengthen/widen ②A chunk of: a large piece of sth e.g. A huge chunk of the audience got up and left before the show. ③Run over: scan e.g. 他只有3分钟来浏览报告。 He only has 3 minutes to run over the report.
Reading A Industrial Designer
Lead-in Comprehension of Text Text Structure Language Study Student-centered Activities
Leading-in
Every product has its own characteristics, who makes decisions on this? Based on what they design the products?
＊Preference: Well, I prefer … to …
Well, I prefer a round table to a square one.
I like … more than …
I like a glass table more than a wooden one.
I’d choose …, because it’s more...