英文Proposal 范文

To: College of Business Administration Dean’s OfficeFrom: Zihao FuSubject: A Proposal for setting up a food truck beside the new business buildingIntroductionAs the construction began in September, the new business building is finally coming to us. Taking up 140,00 square feet of space the building will have one 250-person lecture hall, three tiered 80-person classrooms, thirteen 50-person classrooms, three 50-station computer labs and many other features. This is definitely exciting for students, as they will be enjoying the business education in a fresh environment with brand new facilities. Faculties should also be pleased with bigger and brighter offices. The new business building can also work as an attraction that appeals to potential future K-State students. Since this is still a very early stage of the construction, it is still feasible for us to add more practical features to the building to better dealing with potential problems. Meanwhile the proposal can also increase the overall attractiveness of College of Business.Problem DescriptionIn the blueprint of the new business building we could see that a coffee shop is included. However, having only one coffee shop may not be sufficient. At a round 11 o’clock to 1 o’clock is the “peak hours” f or lunch. Long-winded lines are very common in Union’ food court, Einstein Bros Bagels as well as Derby Dining Center. It is hard to imagine a coffee shop with limited capacity can serve the whole business school, which has the biggest amount of undergraduate students in the university, efficiently. Taking a close look at the campus map I could not help but notice that the new business building is located at the Southeast side of the campus and seems to be alienated from other major buildings. With only one dining facility near the building can result in students who are taking classes at noon in the building has very limited choice for lunch. In addition, they will have to walk a long way to other dining facilities around the campus. Some other students might decide not to have lunch due to the intense schedule and the tiring long way. However, the lacking of essential nutrition and energy intake can cause really negative impact on students’ brain function. The lacking of concentration and reduce students’ attention in class, which ultimately affects their academic performance. Hence, I am proposing a solution to the problem.Solution DescriptionA food truck provides the best solution for this problem. According to , “A very reasonable range for getting a food truck off the ground is likely between $50,000 and $60,000”(Forbes). Taking into account the insurance for the truck, all the permits, ingredients and employees “the monthly cost for a food truck can be $5,700” according to Lakeisha Davis, Lead Project Consultant on numerous mobile food developments (Cost). The food truck in college can cost even lower with student employees. According to K-State student demographics 2014, the population of currently enrolled business student is about 2,800 (Student). With over 150 faculties the college of business consists of 3,000 people and if each of us can donate $20 dollars a big part of the finance problem is solved. In return, each person should be given a $5 dollar voucher. The employee vacancies are opened for business students to apply. A faculty from the college will be selected to supervise the running of the truck and the college for its further development will collect the profit made from the truck. In addition, the truck would be operated from Monday to Friday starting from 8:00 am to 3:00pm. We should conduct a survey within the college to see what kind of food students want the most. We can also come up with innovative menu items. These foods are easy to make and ensures sufficient nutrition intakes for students. In an article Food Truck Economics, a food truck that sells Thai food works at a district that hosts food truck s has “a dependable lunch crowd” and can “serve around 200 dishes from 11am to2pm every day”. Our food truck, of course, w ill have a much more dependable lunch crowd. Most business students with their stomach grumbling at lunchtime would definitely go for food truck. There would also be customers from all over the campuses. Furthermore, our efficiency will be higher as the foods we serve are easier and faster to make. It is not a surprise to see the food truck serve about 70 to 80 people per hour during lunchtime.JustificationThe primary reason why college should set up a food truck is that providing students with sufficient food that can enable them to fulfill a full day of class is really important. Like I have previously stated, currently many students, including myself, choose not to have lunch due to the long-winded line as well as the long tiring walk to the dining facilities. However, the decision of not having lunch, according to an article published at Memphis University by Karen Leland, a writer of six books, “leads to poor cognitive functioning, including loss of memory, concentration, the ability to learn, hand-ey e coordination, and the ability to catch mistakes”. When a student goes back to class without having food during their lunch break, they will easily lose their focus in class and thus misses out points of emphasis by the teacher. Some students may not even have time for lunch before their exams. Thus the brain will not have the energy to perform optimally when they are needed to. It leads to misinterpreting questions and prolongedcomprehension time, which in turn affects the final grade of the exam. Moreover, it is the College of Business’s responsibility to make sure that its students’ needs are meet as stated in the mission statement: “The mission of the College of Business Administration at Kansas State University is excellence in the advancement and dissemination of knowledge consistent with the needs of students…” (College). As for now, their students desperately need an alternate dining option near the business building, hence setting up the food truck perfectly fulfill the need.The second reason why the college should set up a food truck is its growing popularity among Universities. In an article written by Amelia Levin “The National Association of College and University Food Services estimates there are at least 100 food trucks operating on campuses around the country, but spokesperson Rachel Warner predicts that number will continue to climb”. This growing trend is contributed by “flexibility in serving customers” and “opportunity to pilot more innovative or creative foods.” (Food). With the growing attention and acceptance is the enormous profit associate with food truck. A perfect example would be University of Massachusetts. UMass serves more than 28,000 students, 12,000 of whom live on campus. The 2 trucks – Baby Berk and Baby Berk 2, both named after the dining hall – feed about 1,000 students and rack in a whopping $10,000 a day (Food). This implies that the food truck will pay off very soon. The food truck itself can also work as an attraction and distinguish feature of the college since not all the universities are equipped with it. Hence, it can play as a factor when future students deciding which university study in and hopefully attract more students as the food truck displays the variety of school life in K-State and College of Business.The third reason for setting up a food truck is that it provides more options in terms of food than a single coffee shop. Look around the campus, we could see two main coffee shops already exist: Einstein Bros Bagels and Radina’s. Both coffee shops serve al most identical food products like sandwiches, donuts and salads. It is not hard to infer that the coffee shop that will be built in the new business building has more or less the same menu. This is ultimately redundant, as apart from the decoration and brand name, these three shops do not have much difference. Although we could not deny the fact the new coffee shop will still be fully occupied as it provides students with space to both work and relax, the kinds of food they will provide is limited. However, the food truck has the advantage of adjustability when it comes to food selection. It does not require the costly bakery machine or coffee machine. Such deciding feature enables it to even change the menu at any time to cater to customers’ needs.If we w ant to solve the students’ lunch problem without setting up the food truck, one plausible solution would be to expand the coffee shop in the building. The expansion of the shop’sphysical capacity will allow it to serve more people and the expansion of menu will provide customers with more choices. However, it is hard expand the coffee shop as the rest of the space is already attributed to classrooms and offices. At the same time, renovating the coffee shop could be costly.ConclusionIn conclusion, the setting up of a food truck near the new business building is important for both students and college. With a relatively low cost and easiness of setting up, the food truck works as a perfect dining alternative for both students and faculties of college of business. It not only solves students’ problem of having lunch but also provides students with variety of foods. It can improves the college earning and ultimately serves as a attraction to potential K-State students and business students.Work CitedInvestopedia, The Cost Of Starting A Food Truck, , Sep 27, 2012. Web.November 19, 2014Lakeisha Davis, What Are Your Food Truck Start Up Costs? Web. November 19, 2014College of Business Administration, Mission, Vision and Core Values Jul 10, 2013 Web. November 19, 2014Crimsoncup, How Much Does it Cost to Open a Coffee Shop? Aug 20, 2014.Web. November 19, 2014/update/feb10/health.php/post/45352687467/food-truck-economics/features/foodservice-issues/11059-food-trucks-earn-a-prime-parking-spot-in-campus-dining。