BEC商务英语(高级)口语-试卷25
BEC商务英语(高级)口语-试卷26
BEC商务英语（高级）口语-试卷26(总分：6.00，做题时间：90分钟)一、 SECTION 1 INTERVIEW (ABOUT 3 MIN)(总题数：1，分数：2.00)1.In this part of the test，you are asked to give a short talk on a business topic．You have to choose one of the topics frOm the three below and then talk for about one minute． You have one minutes to prepare your ideas．1. A．Customer relations：how to maintain customer interest in a company's products B．Transport management：the importance to a business of an efficient publ ic transport system C．Market research：the importance of doing market research before launching a new product（分数：2.00）__________________________________________________________________________________________正确答案：(正确答案：)解析：解析： A．Customer relations：how to maintain customer interest in a company's product As is known to a11．it is very important for a company to maintain customer interest in their products．I think a company should try every possible way to retain its current customers．First，it should always make sure that it provides its customers with quality goods and after-sale service．Second，it should lay enough emphasis on the feedback from its current customers and take prompt action to take care of their needs and demands．Third，if possible it may provide some incentives to its old customers．For example，it can grant a certain discount to them if their purchases reach acertain amount．Apart from all these，a company should design strategies to attract new customers and create transactions with them，to expand their customer base，so to speak．These strategies include product diversification and upgrading．All in all，a company should try its utmost to keep its current customers satisfied with its products and services，and at the same time it should stay ahead of the market through product and pricing strategms． B．Transport management：the important to a business of an efficient public transport system Any distribution of products from producers to wholesalers or from whcIlesalers to retailers requires transportation.The cost of transporting some products can exceed the cost of producing them．An efficient form of transDortation can result in higher costs and lower profits for the firm．For each form of transportation，firms should estimate timing，cost，and availability． This assessment allows the firm to choose an optimal method of transportation．The most common forms of transportation used to distribute products are truck．rail．air．water，and pipeline． C．Market research：the importance of doing market research before launching a new product Market research is imperative for a company to know what type of products or services would be profitable to introduce in the markeL Also with respect to its existing products in the market，good market research enables a company to know if it has been able to satisfy customer needs and whether any changes need to be made in the packaging，delivery or the product itself．This enables a company to formulatea viable marketing plan or measure the success of its existing plan．二、SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ide(总题数：2，分数：4.00)2.SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas.（分数：2.00）__________________________________________________________________________________________解析：3.Your company plans to set up a distribution network in the count to promote sales of products．You have been asked to submit ideas on how to set up such a network．Discuss，and decide together：? Which areas to be included in the network and why ? How to select competent distributors（分数：2.00）__________________________________________________________________________________________正确答案：(正确答案：)解析：解析：A：Time Management：the importance of prioritizing tasks of workSuggested Ideas：?One Important aspect of time management is to know how to prioritize tasks of work．There are always all kinds of tasks to be fulfilled at work．One often feels that there is not enough time to complete aIlthese tasks and thus feels stressed．However，if one is good at managing time．One can always find time to complete all the tasks。
BEC商务英语高级考试真题汇总
BEC商务英语高级考试真题汇总为了让大家更好的预备商务英语BEC考试，我给大家整理一下剑桥BEC商务英语考试高级真题,下面我就和大家共享，来观赏一下吧。
历年BEC商务英语高级考试真题1In the last few years, managers throughout industry have seen more changes than many of them could have expected to see in their entire working lives having to communicate information which often leads to feelings of insecurity has become a key activity. From being regarded as relatively unimportant in many companies , management employee communication has become a central corporate need.Concordia International provides a good example of a company that has adjusted well to the changing needs for communication . since 1995 , Concordia has been turned inside-out and upside-down, to ensure that it is a marketing –led, customer-responsive business, one that looks outwardsat customers and competitors, rather than inwards at its own processesand the way things were done in the past. In the last eight years, Concordia has reduced its workforce by more than 80.000 people - or 35% -on a voluntary basis, with further downsizing anticipated.From being an engineering company, Concordia is now remaking itself as a service company. The role of employee communication in sucha context is to build people’s self-confidence, to persuade them that, although it is inevitable that the changes will go ahead, they also bringwith them new opportunities for employees. However, this is not an easy task. People tend to be skeptical of these claims and to feel that they are losing touch with the company they have worked for over many years. This is understandable, since many of the old certainties are being swept away , including the core activities of the company they work for. Aboveall , they have had to face up to the fact that they no longer have a job for life.Research indicates that people respond to this predicament in a variety of ways. The bulk of employees fall into two main categories in terms of their response to the new situation: on the one hand there are the “ pragmatists” and on the other “ the highly anxious” the former see their job as a means to an end and have a relatively short-term perspective, with strong loyalty to their local term , rather than the company as a whole . The second category, usually the majority, may respond to threatened changes with a feeling of having been let down, and even feel anger at the company for what they see as changing the terms of their employment.` The employee communication process needs to be capable of accurately directing its messages at a variety of employee groups and departments within the workforce . this is why middle managers and line managers are so key to communication. They are the people who know about the full rage of concerns among the workforce. The problem in the past was that this crucial area was often the responsibility of a separate, relatively isolated unit. Concordia puts responsibility for communication firmly on line managers. All their research points to the same conclusion: people prefer to get their information face-to-face from their line managers. That is the key relationship and where arguments and hearts and minds –are lost.The general rule in company communication is to tell employees as much as you can as soon as you can. If you can’t provide details, then at least put the news in context and commit yourself to providing greater detail when it becomes available another rule of company communication is that there must be a fit between what the company is telling its employees and what it is telling its shareholders.15 In the last eight years, Concordia hasA made over 80.000 employees reduncdantB completed a period of downsizingC reduced its workforce of 80.000 by 35%D given 35% of departing employees voluntary redundancy16 From Concordia’s point of view, the role of communication is toA win employee support before going ahead with the changesB change the company’s core activities.C emphasise the positive aspects of the changesD explain the need for the changes17 what does research show about most employees’ response to change?A they expect it to have a bad effect on the companyB they feel completely powerlessC they become less loyalD they fell they have been treated unfairly18 Concordia’s communication process mainly relies onA printed communicationB departmental headsC personal communicationD a separate, specialized unit19 According to the writer, what is the guiding principle about giving information within an organization?A Never make promises about future developmentsB Give people an overall view at the earliest possible stageC always include plenty of hard informationD Hold back until all the details can be provided20 which of the following would be the most suitable title for the article?A employee attitudes to company communicationB making company communication more effectiveC Researching company commmucationD Making employees feel less powerless历年BEC商务英语高级考试真题2You can negotiate virtually anything. Projects, resources, expectations and deadlines are all outcomes of negotiation. Some people negotiate deals for a living. Dr Herb Cohen is one of these professional talkers, called in by companies to negotiate on their behalf . He approaches the art of negotiation as a game because, as he is usuallynegotiating for somebody else, he says this helps him drain the emotional content from his conversation. He is working in a competitive field and needs to avoid being too adversarial. Whether he succeeds or not, it is important to him to make a good impression so that people will recommend him.The starting point for any deal, he believes, is to identify exactly what you want from each other. More often than not, one party will be trying to persuade the other round to their point of view. Negotiation requires two people at the end saying ‘yes”. This can be a problem because one of them usually begins by saying “no”. However, although this can make talks more difficult, this is often just a starting point in the negotiation game. Top management may well reject the idea initially because it is the safer option but they would not be there if they were not interested. 中华考试网(.Examw。
商务英语BEC高级真题及答案
商务英语BEC高级真题及答案商务英语BEC高级真题及答案当前我国迫切需要一大批熟练把握外语,通晓商务知识,熟悉国际商务环境,善于跨文化交际的国际型商务人才，以下是店铺为大家搜索整理的商务英语BEC高级真题及答案，希望能给大家带来帮助!The Negotiating T ableYou can negotiate virtually anything. Projects, resources, expectations and deadlines are all outcomes of negotiation. Some people negotiate deals for a living. Dr Herb Cohen is one of these professional talkers, called in by companies to negotiate on their behalf . He approaches the art of negotiation as a game because, as he is usually negotiating for somebody else, he says this helps him drain the emotional content from his conversation. He is working in a competitive field and needs to avoid being too adversarial. Whether he succeeds or not, it is important to him to make a good impression so that people will recommend him.The starting point for any deal, he believes, is to identify exactly what you want from each other. More often than not, one party will be trying to persuade the other round to their point of view. Negotiation requires two people at the end saying ‘yes”. This can be a problem because one of them usually begins by saying “no”. However, although this can make talks more difficult, this is often just a starting point in the negotiation game. Top management may well reject the idea initially because it is the safer option but they would not be there if they were not interested.It is a misconception that skilled negotiators are smooth operators in smart suits. Dr Cohen says that one of his strategies is to dress down so that the other side can relate to you. Pitchyour look to suit your customer. You do not need to make them feel better than you but, For example, dressing in a style that is not overtly expensive or successful will make you more approachable. People will generally feel more comfortable with somebody who appears to be like them rather than superior to them. They may not like you but they will feel they can trust you.Dr Cohen suggests that the best way to sell your proposal is by getting into the world of the other side. Ask questions rather than give answers and take an interesst in what the other person is saying, even if you think what they are saying is silly. You do not need to become their best friends but being too clever will alienate them. A lot of deals are made on impressions. Do not rush what you are saying---put a few hesitations in , do not try to blind them with your verbal dexterity. Also, you should repeat back to them what they have said to show you take them seriously.Inevitably some deals will not succeed. Generally the longer the negotiations go on, the better chance they have because people do not want to think their investment and energies have gone to waste. However , joint venture can mean joint risk and sometimes , if this becomes too great , neither party may be prepared to see the deal through . More common is a corporate culture clash between companies, which can put paid to any deal. Even having agreed a deal, things may not be tied up quickly because when the lawyers get involved, everything gets slowed down as they argue about small details.De Cohen thinks that children are the masters of negotiation. Their goals are totally selfish. They understand the decision-making process within families perfectly. If Mum refuses their request , they will troop along to Dad and pressure him. If al elsefails, they will try the grandparents, using some emotional blackmail. They can also be very single-minded and have an inexhaustible supply of energy for the cause they are pursuing. So there are lesson to be learned from watching and listening to children.15 Dr Cohen treats negotiation as a game in order toA put people at easeB remain detachedC be competitiveD impress rivals16 Many people say “no” to a suggestion in the beginning toA convince the other party of their point of viewB show they are not really interestedC indicate they wish to take the easy optionD protect their company’s situation17 Dr Cohensays that when you are trying to negotiate you shouldA adapt your style to the people you are talking toB make the other side feel superior to youC dress in a way to make you feel comfortable.D try to make the other side like you18 According to Dr Cohen, understanding the other person will help you toA gain their friendshipB speed up the negotiationsC plan your next move.D convince them of your point of view19 Deals sometimes fail becauseA negotiations have gone on too longB the companies operate in different waysC one party risks more than the other.D the lawyers work too slowly20 Dr Cohen mentions children’s negotiation techniques to show that you shouldA be prepared to try every routeB try not to make people feel guiltyC be careful not to exhaust yourselfD control the decision-making process.关于negotiating techniques的文章。
BEC高级口试真题(优秀8篇)
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文档下载后可定制修改，请根据实际需要进行调整和使用，谢谢!并且，本店铺为大家提供各种类型的经典范文，如总结报告、心得体会、策划方案、合同协议、条据文书、竞聘演讲、心得体会、教学资料、作文大全、其他范文等等，想了解不同范文格式和写法，敬请关注!Download tips: This document is carefully compiled by this editor. I hope that after you download it, it can help you solve practical problems. The document can be customized and modified after downloading, please adjust and use it according to actual needs, thank you!Moreover, our store provides various types of classic sample essays, such as summary reports, insights, planning plans, contract agreements, documentary evidence, competitive speeches, insights, teaching materials, complete essays, and other sample essays. If you want to learn about different sample formats and writing methods, please stay tuned!BEC高级口试真题（优秀8篇）BEC高级口试历年真题汇总： Part1以下内容是本店铺为您带来的8篇《BEC高级口试真题》，希望能为您的思路提供一些参考。
bec高级试题及答案
bec高级试题及答案BEC高级试题及答案一、听力部分1. 听下面一段对话，回答以下问题：(A) What is the main topic of the conversation?(B) What does the woman suggest they do next?(C) Why does the man agree with her suggestion?答案：(A) The main topic of the conversation is about organizing a team-building event.(B) The woman suggests they should invite an external trainer for the event.(C) The man agrees because he believes an external trainer can provide a fresh perspective.2. 听下面一段独白，回答以下问题：(A) What is the speaker's opinion on remote working?(B) What is the potential issue with remote working according to the speaker?(C) What solution does the speaker propose?答案：(A) The speaker believes that remote working can increase productivity.(B) The potential issue is the lack of face-to-face interaction which can lead to communication problems.(C) The speaker proposes regular video conferences to maintain team cohesion.二、阅读部分1. Read the following passage and answer the questions:(A) What is the primary purpose of the article?(B) According to the article, what are the benefits of using renewable energy?(C) What challenges does the author mention regarding renewable energy?答案：(A) The primary purpose of the article is to discuss the advantages and challenges of renewable energy.(B) The benefits include reducing greenhouse gas emissions and promoting energy independence.(C) Challenges include the high initial cost of renewable energy technologies and the intermittent nature of some renewable energy sources.2. Read the following business report and answer the questions:(A) What was the main reason for the company's decline in profits?(B) What measures did the company take to address the issue?(C) What was the outcome of these measures?答案：(A) The main reason for the company's decline in profits was increased competition in the market.(B) The company took measures such as reducing costs and investing in new marketing strategies.(C) The outcome was a gradual recovery in profits over the next year.三、写作部分1. Write an email to a potential client introducing your company's new product. Include the following points:- Briefly describe the product.- Explain the benefits of using the product.- Suggest a meeting to discuss further details.答案：Dear [Client's Name],I hope this email finds you well. I am writing to introduce our latest product, the [Product Name], which we believe could be of great interest to your company.The [Product Name] is designed to [brief description of the product]. It offers several benefits, including [list of benefits], which we believe could significantly enhance your operations.We would be delighted to arrange a meeting to discuss how the [Product Name] could meet your specific needs. Please let us know a convenient time for you.Looking forward to your response.Best regards,[Your Name][Your Position][Your Company]2. Write a report summarizing the key findings of a recent market research study on consumer behavior. Include the following:- The main objective of the study.- The methodology used.- The key findings and their implications for businesses.答案：The main objective of the study was to understand the changing consumer behavior in the digital age. The methodology involved conducting surveys and analyzing data from online transactions.The key findings revealed that consumers are increasingly preferring online shopping due to convenience and better deals. They also value personalized experiences and are more likely to engage with brands that offer them.These findings imply that businesses should focus on enhancing their online presence, offering personalized services, and providing competitive pricing to stay ahead in the market.四、口语部分1. Describe a situation where you had to solve a problem at work. Explain the steps you took to resolve it.答案：In a situation where I had to solve a problem at work, I first identified the root cause of the issue. Then, I gathered all relevant information and consulted with my team members. After discussing potential solutions, we decided on the most feasible one and implemented it. Finally, we monitored the results to ensure the problem was resolved.2. Discuss the importance of effective communication in a business environment.答案：Effective communication is crucial in a business environment as it ensures that all team members are on the same page. It helps in avoiding misunderstandings, promotes collaboration, and leads to better decision-making. Clear communication also contributes to a positive work culture and enhances productivity.。
BEC商务英语(高级)口语模拟试卷81(题后含答案及解析)
BEC商务英语（高级）口语模拟试卷81(题后含答案及解析)题型有：1. SECTION 1 INTERVIEW (ABOUT 3 MIN) 2. SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ide 3. SECTION 3 DISCUSSION (ABOUT 5 MIN)In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiSECTION 1 INTERVIEW (ABOUT 3 MIN)1．Answering receptionist’s questions 回答接待员询问正确答案：How will you be paying? —By credit card. —By cheque. Would you like to order a newspaper? —Yes, please. The Herald Tribune. —Yes, please. I’ll have the New York Time. —No, Thank you. I’ll have a bellhop see to your bags. —No, thank you. I only have one bag. —Thank you. I have three bags. 涉及知识点：口语SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas.For two candidates Responding to CompetitionYour company has recently begun to lose its share of the market due to competition from a new firm which charges customers less. You have been asked to suggest ways of solving the problem.Discuss, and decide together:? how advertising could help the company to deal with competition? what types of incentives the company could offer to customersFor three candidates Job SharingYour company is considering introducing a system which enables particular jobs to be shared between two members of staff. You have been asked to advise the company whether this scheme should be introduced.Discuss, and decide together:? which types of job this scheme would be suitable for? what advantages and disadvantages there would be for the company? which types of people would be most suited to working in this kind of way正确答案：SECTION 3 DISCUSSION (ABOUT 5 MIN)In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner.After that examiner will ask you more questions related to the topic.2．Leaving a message on an answering machine正确答案：You have reached the offices of IT Communications. We’re sorry there’s no one to take your call at the moment. Please leave your message after the tone, stating whom the message is for and the date and time of your call. Thank you.解析：take the call接听电话。
BEC商务英语高级口语-试卷25_真题-无答案
BEC商务英语（高级）口语-试卷25(总分6,考试时间90分钟)1. SECTION 1 INTERVIEW (ABOUT 3 MIN)1. In this part of the test，you are asked to give a short talk on a business topic．You have to choose one of the topics from the three below and then talk for about one minute-You have one minute to prepare your ideas．1. A．Product package：the importance of packaging products appropriately B．Staff management：how to achieve and maintain high motivation among workforce C．Development objectives：hour to set objectives for **pany2. SECTION 2 MINI PRESENTA TIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideSECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas.1. In this part of the test，you are given a discussion topic．You have 30 seconds to look at the task prompt，an example of which is below，and then about three minutes to discuss the topic with your partner．After that，the examiner will ask you more questions related to the topic．1. **pany has found that ineffective time management is one of the major problem areas throughout the workforce．You have been asked to put forwardsome suggestions for improving the situation．Discuss，and decide together：?why poor time management can become a major problem in companies ?what procedures could be adopted to ensure that time is managed effectively．?why poor time management can become a major problem in company When time is not well planned within a company，they usually do not allocate blocks of time to specified tasks．They do not have a definite idea of when they **plete a certain task．Poor time management could due to the simple fact that they often neglect the ordering of priorities and task is treated on an equal basis，even if it is a very urgent task．?what procedures could be adopted to ensure that time is managed effectively First．we should make a11 the staff members realize how important effective time management is to **pany．Another thing we can do is to make all the managers，or even every staff **e up with a job description of their own．In this way，they can be pretty sure about what they are responsible for and what they are not．The top managers of **pany **e up with a set of rules as to what kind of jobs should be given priority to．。
BEC商务英语(高级)口语模拟试卷49(题后含答案及解析)
BEC商务英语（高级）口语模拟试卷49(题后含答案及解析)题型有： 2. SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ide 3. SECTION 3 DISCUSSION (ABOUT 5 MIN)In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiSECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas.1．In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas.A Recruitment: how to ensure that job advertisements attract appropriate applicantsB Staff management: the importance of assessing staff performance effectivelyC Transport: the importance for a company to provide free transport for its employees正确答案：A. Recruitment: how to ensure that job advertisements attract appropriate applicants Generally speaking, two points should be attached importance! attractive headline and detailed job description. A strong, interesting and relevant headline is essential. In the case of premium job ads it might be as simple as the position title and the salary offered. Alternatively, use a catchy benefit-based promise that sets the position or the opportunity apart. Furthermore, the job advertisement includes actual specific information about the job, its purpose, responsibilities and the team.B. Staff management: the important of accessing staff performance effectively Accessing staff performance is a critical commercial issue for the company, for it could impact business success. Staff performance is the sign in the company for effective management. Accessing them effectively could show the real problem and things to improve. Accessing staff performance is also important for the staff themselves, because it could give all-round appraisal for their work, and then improve their work.C. Transport: the importance for a company to provide free transport for its employees Free transportation is one part of overall welfare in the company. Employees could feel the belongings from this caring program. Besides, it could increase employees’ job satisfaction. It makes the job more attractive.SECTION 3 DISCUSSION (ABOUT 5 MIN)In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner.After that examiner will ask you more questions related to the topic.2．In this part of the test, you are given a discussion topic. You have 30 seconds to look at the task prompt, an example of which is below, and then about three minutes to discuss the topic with your partner. After that, the examiner will ask you more questions related to the topic.For two candidates Staff RelocationYour company needs to relocate several members of staff to a new branch opening in another part of the country. You have been asked to submit ideas on how to make relocation attractive for staff. Discuss, and decide together:which types of financial incentives the company could offer to staffwhat information staff would need to know about the new location.For three candidates Staff RelocationYour company needs to relocate several members of staff to a new branch opening in another part of the country. You have been asked to submit ideas on how to make relocation attractive for staff. Discuss, and decide together: which types of financial incentives the company could offer to staffwhat other types of incentives might be importantwhat information staff would need to know about the new location.Follow-on questionsWhat other assistance might be necessary for staff who are relocating? (Why?)How could staff who are unwilling to relocate be encouraged to do so?What do you think influences a company’s choice of location for its branches? (Why?)What are the implications for company organisation of having branches in different places? (Why?)Do you think there will be greater international expansion of companies in the future? (Why? /Why not?)正确答案：For two candidates Staff Relocationwhich types of financial incentives the company could offer to staffThe most common financial incentives are: Subsidies for transportation) Subsidies for long-distance phone fees) Transit pass programs: discounted or free passes) Indirect incentives such as paid time off, cafeteria meal vouchers, discount coupons)what information staff would need to know about the new relocationFor those who will go to the new branch, they need to know exact address, ways to accommodate, financial incentives for them as well as job objectives.For three candidates Staff Relocationwhich types of financial incentives the company could offer to staffThe most common financial incentives are:High bonus based on sales)Subsidies for transportation)Subsidies for long-distance phone fees)Transit pass programs: discounted or free passes)Indirect incentives such as paid time off, cafeteriameal vouchers, discount coupons)what other types of incentives might be important Easier access to promotion opportunity and greater decision-making power in the new brand might be important.What information staff would need to know about the new relocationFor those who will go to the new branch, they need to know exact address, ways to accommodate, financial incentives for them as well as job objectives.。
BEC商务英语(高级)口语模拟试卷47(题后含答案及解析)
BEC商务英语（高级）口语模拟试卷47(题后含答案及解析)题型有： 2. SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ide 3. SECTION 3 DISCUSSION (ABOUT 5 MIN)In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiSECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas.1．In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minutes to prepare your ideas.A Customer relations: how to maintain customer interest in a company’s productsB Transport management: the importance to a business of an efficient public transport systemC Market research: the importance of doing market research before launching a new product正确答案：A. Customer relations; how to maintain customer interest in a company’s productAs is known to all, it is very important for a company to maintain customer interest in their products. I think a company should try every possible way to retain its current customers. First, it should always make sure that it provides its customers with quality goods and after-sale service. Second, it should lay enough emphasis on the feedback from its current customers and take prompt action to take care of their needs and demands. Third, if possible it may provide some incentives to its old customers. For example, it can grant a certain discount to them if their purchases reach a certain amount. Apart from all these, a company should design strategies to attract new customers and create transactions with them, to expand their customer base, so to speak. These strategies include product diversification and upgrading. All in all, a company should try its utmost to keep its current customers satisfied with its products and services, and at the same time it should stay ahead of the market through product and pricing strategies.B. Transport management: the important to a business of an efficient public transport system Any distribution of products from producers to wholesalers or from wholesalers to retailers requires transportation. The cost of transporting some products can exceed the cost of producing them. An efficient form of transportation canresult in higher costs and lower profits for the firm. For each form of transportation, firms should estimate timing, cost, and availability. This assessment allows the firm to choose an optimal method of transportatioa The most common forms of transportation used to distributeproducts are truck, rail, air, water, and pipeline. C. Market research; the importance of doing market research before launching a new product Market research is imperative for a company to know what type of products or services would be profitable to introduce in the market Also with respect to its existing products in the market, good market research enables a company to know if it has been able to satisfy customer needs and whether any changes need to be made in the packaging, delivery or the product itself. This enables a company to formulate a viable marketing plan or measure the success of its existing plan.SECTION 3 DISCUSSION (ABOUT 5 MIN)In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the topic.2．In this part of the test, you are given a discussion topic. You have 30 seconds to look at the task prompt, an example of which is below, and then about three minutes to discuss the topic with your partner. After that, the examiner will ask you more questions related to the topic.Your organization is about to create a benefit to help employees who are caring for elderly parents. You have been asked to submit ideas on exactly how to help these employees. Discuss and decide together:what benefit your organization could offer to employees who are caring for elderly parentswhat these employees should not expect the organization would do for them 正确答案：Caring for Elderly Parents Program What benefit the organization could offer to employees who are caring for elderly parents The company would outsource this program to Geriatric Care Management Center. Geriatric Care Managers specialize in consulting with elders and their families. First the Care Manager assesses the situation from a medical, social, psychological, financial, legal, government benefit, insurance and environmental perspective, so a Care Plan can be presented to the family. The Care Plan offers solutions to address the immediate needs but also anticipate the future needs. And the company would take part of the financial burdens. What these employees should not expect the organization would do for them Employees should not expect the company to take full financial responsibilities. Furthermore, absence for caring the elder would not be allowed. For those who don’t have aging parents, they are not entitled to this welfare program.。
BEC商务英语(高级)口语模拟试卷76(题后含答案及解析)
BEC商务英语（高级）口语模拟试卷76(题后含答案及解析)题型有：1. SECTION 1 INTERVIEW (ABOUT 3 MIN) 2. SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ide 3. SECTION 3 DISCUSSION (ABOUT 5 MIN)In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiSECTION 1 INTERVIEW (ABOUT 3 MIN)1．When you don’t agree 表示不同意正确答案：I’m sorry, I won’t be able to meet you tomorrow. I’m busy. I have another appointment on Thursday. Talk to my secretary. 涉及知识点：口语SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas.In this part of the test, you are given a discussion topic. You have 30 seconds to look at the task prompt, an example of which is below, and then about three minutes to discuss the topic with your partner. After that, the examiner will ask you more questions related to the topic. For two candidates Educational Sponsorship The company you work for is considering funding a regional educational project for 16-to-18-year-old students interested in following a business course. You have been asked to makerecommendations for this scheme. Discuss and decide together: ?how the project could be used to promote the name of the company ?how to monitor the progress and outcomes of the project. For three candidates Educational Sponsorship The company you work for is considering funding a regional educational project for 16-to-18-year-old students interested in following a business course. You have been asked to makerecommendations for this scheme. Discuss and decide together: ?how the project could be used to promote the name of the company ?what the long-term aims of the project might be ?how to monitor the progress and outcomes of the project.正确答案：解析：For two candidates:Educational Sponsorship ?how the project could be used to promote the name of the company The name of this program must berelated with company’s name. And then, the media should be invited on the day when the program is launched. ?how to monitor the progress and outcomes of the project The company should have one or one group staff to monitor the program and give the report regularly. For three candidates:Educational Sponsorship ?how the project could be used to promote the name of the company The name of this program must be related with company’s name. And then, the media should be invited on the day when the program is launched. ?what the long-term aims of the project might be The benefits of sponsorship most often cited are awareness and image building of the brand, product, and company. Among other benefits are that sponsorship can improve the impact and memorability of the marketing message, enhance the relevance of the brand to the target market,generate the desire to purchase the brand to “reward” the sponsor and heighten the loyalty of those working for and with the company. Sponsorships allow companies to distinguish themselves from the vast field of competitors prevalent in other forms of advertising. Advertisers also find they can get more “bang for their buck”by sponsoring an event itself rather than paying for 30 seconds of ad time during the event.SECTION 3 DISCUSSION (ABOUT 5 MIN)In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the topic.2．Passenger with two bags should report to the counter正确答案：May I have your attention, please? Because our flight today is fully booked, we must require that passengers limit their carry-on items to one per person. If you have more than one carry-on item, please report to the counter now so that attendants may check your extra bags.解析：carry-on items 随身携带物品。
BEC商务英语(高级)口语模拟试卷29(题后含答案及解析)
BEC商务英语（高级）口语模拟试卷29(题后含答案及解析)题型有：1. SECTION 1 INTERVIEW (ABOUT 3 MIN) 2. SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideSECTION 1 INTERVIEW (ABOUT 3 MIN)1．Task Sheet for Candidate A Task Sheet 1A: Managerial skills: certain skills developed to be successful in a particular positionB: Advertising promotion: key components to advertise a new product successfullyC: Business risks, how to face risks and challenges in business Task Sheet for Candidate B Task Sheet 2A: Corporate culture: Elements involved in creating the norm, beliefs and philosophies of the organizationB: Innovation：how to make a corporation full of new and better ideasC: Decision-making: how to make a decision effectively正确答案：Interviewer: Now, I will give each of you three topics. You will have to choose one from them, prepare for it in one minute and talk about it for one minute. OK? Liming, here are your topics. And here are yours, Liulili. You can make notes on the paper I gave you during your preparation.All right. Liming, which topic are you going to talk about?Liming: I’d like to talk about At Managerial skills.Interviewer: OK. You have one minute to talk. Liulili and I will listen to you. Liulili, after Liming’s talk, you have to ask him a question. Now, Liming, you may start. I’ll stop you at the end of one minute.Liming: Managers are responsible for seeing that their subordinates perform the work. To do this effectively, managers need to develop certain skills to be successful in a particular position. Firstly, managers must have enough technical knowledge to communicate effectively with their subordinates and superiors although it is not necessary for them to know all the technical aspects of the work they are managing. And they must have enough technical knowledge to gain some credibility with their subordinates. Secondly, creative thinking is very important. Good managers should put all of their smaller decisions in a broader, long-term perspective that benefits the total organization. Last but not least, good managers must have a way with people. That is to say, managers should have some human skills. Getting along well with people is very important.Interviewer: Thank you. It’s time. Now, Liulili, what is the question you’d like to ask Liming?Liulili: Liming, how do you get along with your subordinates?Liming: Well, I communicate regularly with them, understand the needs of them, and show a true appreciation for them.Interviewer: OK. Now, Liulili, it’s your turn. Which topic have you chosen, please?Liulili: Corporate culture.Interviewer: OK. You have one minute to talk. Liming and I will listen to you. Liming, after Liulili’s talk, you have to ask her a question. Now, Liulili, you may start. I’ll stop you at the end of one minute.Liulili: Different corporations have different corporate cultures. Organizationalculture is shaped by the values of the people who start the organization and those who carry on its leadership. Some elements create an organizational culture. Heroes are an integral element of corporate culture. They serve as role models for the other employees in a company. People identify with them and attempt to emulate them. Every company has its heroes. They play a very important role in promoting corporate culture. Rules and regulations are also important to corporate culture because they help reinforce desired behavior, which tell people what they are expected to do for their company and try to guide them along the right path. Corporation need a storyteller, who has been around the organization a long time and has done an outstanding job. He will share some stories with new people. The story is about the same basic theme: work hard and you will succeed.Interviewer: Thank you. Time is up. Now, Liming, what is the question you’d like to ask Liulili?Liming: How can a hero help a company develop a corporate culture?Liulili: Heroes symbolize the organization to the outside world. They represent the very best and motivate other employees to try to have the same good performance as them.Interviewer: Thank you.SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas.2．Investing Your company wants to make some investments. You have been asked to submit ideas on how to invest. Discuss, and decide together:?Which guidelines of investment you should follow?What field you can invest in正确答案：Interviewer: Well, Zhang Hong and Wang Kun, the last part of this speaking test is a discussion task. Your discussion topic is on this task card. You have about 30 seconds to read it carefully. After you have read the task, you will have a discussion on the given topic. Your discussion time is around three minutes. OK? Now read your task card.Well, can you start your discussion now? I’m going to listen to you and then ask you to stop at the end of three minutes.Wang Kun: Well, I think we should make some basic guidelines to smart investing. We should have clear goals. We will decide how many years we will invest for, what our needs will be in the future based on the condition of our company. And having realistic expectations is very important, you know, there is a saying “He who wishes to be rich in a day will be hanged in a year. ,Zhang Hong: I agree with you. And we should understand the range of possibilities. There is a diversified portfolio: One with a mix of stocks, mutual funds, bonds, and cash. Each of these products has different risks associated with them and also different potential rewards. Understand them before we buy, so there won’t be any big surprises later. Wang Kun: Yes, you are right. But in my opinion, investing money in the stock market is not the safest way in the world to make more money. There is no guarantee that the company will do well, and that the stock will go up.Zhang Hong: I can’t agree more. The stock may go up or down for anumber of very complex reasons. Everyone wants the stock market to go up. but sometimes even when a company does well the stock may go down. This is usually true for all stocks. The stock market is a very interesting and complex part of the business world.Wang Kun: But that doesn’t mean we could not invest in the stock. If we do, we’d better stay in for the long term and we have to weather the storm and we should not be toe greedy.Zhang Hong: Yes, you are right. We can also invest in Internet, which can help us to promote or sell products.Wang Kun: Good idea. Similarly we can invest in new technology to explore new markets. Although we cannot get quick profit, it is for our sustained development.Interviewer: Do you think it is better to invest in many different areas, or in only one.Interviewer: OK. Now, Wang Kun, it’s your turn. Which topic have you chosen, please?Wang Kun: Management communication.Interviewer: OK. You have one minute to talk. Zhang Hong and I will listen to you. Zhang Hong, after Wang Kun’s talk, you have to ask him a question. Now, Wang Kun, you may start. I’ll stop you at the end of one minute.Wang Kun: There is little doubt that effective management communications can improve productivity, employee commitment, and morale. However, an average of 25% of all management messages are lost at each organizational level. Thus, it is really important to know how to improve communications effectively as a manager. Most managers can effectively improve their communications and productivity by some basic guidelines. First, in order to help ensure top performance, high morale, and to make your employees feel wanted, needed, and indispensable to the success of the organization, you’d better communicate your overall purpose. Second, communicate your expectations. In this way, tangible performance standards can be provided to subordinates. Third, you can provide feedback on performance. What’s more, communicate all changes. Subordinates react much better to changes when they know in advance that change is coming. Also, if at all possible, let the people affected by the change have a chance to comment upon the proposed change before it actually occurs. Finally, you can communicate face to face. During these personal contacts, it is important that managers communicate openly and directly. Do not hold back information; rather share it naturally and easily. Then . ..Interviewer: Thank you. Time is up. Now, Zhang Hong, what is the question you’d like to ask Wang Kun?Zhang Hong: Annual performance reviews are the most common ways of providing feedback, but why are they frequently ineffective?Wang Kun: It is because the manager does not honestly tell the subordinate what he or she needs to improve upon, and subordinates need much more information than what is in the annual review.Interviewer: Thank you.。
BEC商务英语(高级)口语模拟试卷31(题后含答案及解析)
BEC商务英语（高级）口语模拟试卷31(题后含答案及解析)题型有：1. SECTION 1 INTERVIEW (ABOUT 3 MIN) 2. SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideSECTION 1 INTERVIEW (ABOUT 3 MIN)1．Task Sheet for Candidate A Task Sheet 1A: Marketing research: the importance of research to the company before taking actionB: Selling Tactice: the ways involved in promoting sellingC: Training across cultures: the importance of learning different cultural responses to management education Task Sheet for Candidate B Task Sheet 2A: Sales promotion: how to measure promotional effectivenessB: Job interview: how to make a successful interview as a candidateC: Customer Service: how to build business to customer loyalty正确答案：Interviewer: Now, I will give each of you three topics. You will have to choose one from them, prepare for it in one minute and talk about it for one minute. OK? Liu Juan, here are your topics. And here are yours, Fan Bin. You can make notes on the paper I gave you during your preparation.All right. Liu Juan, which topic are you going to talk about?Liu Juan: I’d like to talk about A: Marketing Research.Interviewer: OK. You have one minute to talk. Fan Bin and I will listen to you. Fan Bin, after Liu Juan’s talk, you have to ask her a question. Now, Liu Juan, you may start. I’ll stop you at the end of one minute.Liu Juan: Marketing research is very important to a company. As we know, marketing managers should meet the needs of customers. If not, they will be punished severely by market. But some marketing managers are isolated in company offices and far from potential customers. They cannot keep up with all of the changes taking place in their markets. Marketing research can solve this problem. It can get information about potential customers in order to guide marketing decisions. Through marketing research, managers can learn what customers think about and how they behave under some conditions. And defining the problem is the most important in the research process, because the best research job on the wrong problem is a wasted effort. Managers can make decisions and take actions according to research findings, which will help managers make effective marketing strategy planning. Thus company can avoid wasting time and money caused by wrong decisions without research.Interviewer: Thank you. It’s time. Now, Fan Bin, what is the question you’d like to ask Liu Juan?Fan Bin: Liu Juan, could you give us some methods for obtaining information about customers when marketing research is made?Liu Juan: Well, questioning and observing are two basic methods for getting information about customers.Interviewer: OK. Now, Fan Bin, it’s your turn. Which topic have you chosen, please?Fan Bin: Sales promotion.Interviewer: OK. You have one minute totalk. Liu Juan and I will listen to you. Liu Juan, after Fan Bin’s talk, you have to ask him a question. Now, Fan Bin, you may start. I’ll stop you at the end of one minute.Fan Bin: Promotion is a very important activity. in business that encourages the purchase of goods and services. It can provide information, stimulate demand and highlight values. A haunting question is how well the program of promotion works. Sometimes we are not sure whether promotion actually caused increased sales. Perhaps there are a lot of variables which have great impact on sales, however, in my opinion, the direct-sales approach is the most desired way to measure promotional effectiveness. And other indirect methods can also be used. Measuring potential customer readership is one way to measure effectiveness of sales promotion. In other words, we should know how many people actually saw the promotion and were aware of it? Researchers can send questionnaires to people to see what they can remember about the advertising program, such as the brand name, the .price, and how it is used. Informing and impressing customers with advertisements is a very effective way to sales.Interviewer: Thank you. Time is up. Now, Liu Juan, what is the question you’d like to ask Fan Bin?Liu Juan: You mentioned a lot of variables which affect sales. Could you list some?Fan Bin: Price, competitors’actions, economic conditions, or change in consumer tastes will influence the sales.Interviewer: Thank you.SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas.2．Cooperation for a New Business Your company is international and very famous for chocolates. The CEO of another famous company wants to cooperate with your company in the breakfast cereal business. You have been asked to give your ideas on whether to start this business or not. Discuss, and decide together: ?What kind of information you should know when you make the decision? ?What you are planning to do if you decide to start this business?正确答案：Interviewer: Well, Yang Yan and Yon Ming, the last part of this speaking test is a discussion task. Your discussion topic is on this task card. You have about 30 seconds to read it carefully. After you have read the task, you will have a discussion on the given topic. Your discussion time is around three minutes. OK? Now read your task card. Well, can you start your discussion now? I’m going to listen to you and then ask you to stop at the end of three minutes.Yang Yan: Well, in my opinion, we should do several things before we decide whether to start the business or not. Most importantly, we should make a study of our cooperative company such as in what kind of business he engages and his sales. Then, we need to know whether the breakfast cereal business is very potential. I don’t think it’s a very attractive market since many people, for example, Chinese people in many cities, like to eat some nutritional foods in the morning in order to be energetic.Yan Ming: Well, Ithink we should do a lot of things ahead as well. Besides those things, we need to know whether our company has the ability to explore this market or not. I think, our company is quite famous for chocolate. We can take advantage of this and push some new, products. However, I don’t agree with you that the breakfast cereal market is not quite attractive because nowadays the demand for convenience foods has increased. Many people want to save time. Hence, breakfast cereal is really a good choice.Yang Yan: I don’t agree. Many Chinese foods are very easy and quick to make, too.Yah Ming: But many people in China have gradually accepted the breakfast cereal foods as well. And if we start this business, we shouldn’t only aim at Chinese people for our company is an international company. Many European people and American always eat bread with milk. Therefore, the breakfast cereal foods will interest them and meet their needs.Yang Yan: Ok, if our customers are not only Chinese customers, I agree to begin this business. After we start business, do you have any good ideas for the business?Yan Ming: Because there are many kinds of cereal products displayed in the supermarkets now, our products should be new and more attractive so as to be competitive. In my opinion, first of alt, we should clearly divide our market into five zones: Europe, Asia and Australia, Latin America, North America, and Africa and the Middle East according to their dietetic habits.Yang Yan: Right, I agree. At the same time, we should produce those breakfast cereal products on the basis of health and nutritional concerns because more and more people nowadays pay attention to the nutrition of the foods more than other things.Yan Ming: Yea, some people even attach importance to ingredients rather than taste.Interviewer: Do you think that breakfast cereal foods are healthy for you?Yan Ming: I think they are convenient, healthy and tasty. Meanwhile, there are various ways to eat them. Sometimes, I put some breakfast cereal crisps in milk or in porridge. Sometimes, I eat them only. The cereal foods include many healthy ingredients. Yang Yan:For me, I don’t think they’re as healthy as traditional Chinese foods. Although they include many healthy ingredients, there are also additives in them which are not very healthy for people. But I should admit that they’re more convenient.Interviewer: Do your parents or elder people in your family like to eat cereal foods for breakfast? Yah Ming: My parents like them but not very much. They eat them sometimes. I’ve been abroad for a long time. I find that no matter whether children or elder people abroad like breakfast cereal foods very much.Yang Yan: My parents like them and they eat them sometimes. They think that the breakfast cereal foods are very nutritious.Interviewer: Thank you, Yang Yah and Yan Ming. That is the end of the speaking test.。
BEC高级口试真题
BEC高级口试真题为了让大家更好的预备商务英语BEC考试，我给大家整理一下剑桥BEC商务英语考试高级真题,下面我就和大家共享，来观赏一下吧。
BEC高级口试真题1Part 1:Where are you from?Tell me more about your study and which part you find is most interesting?What effect does internet have on Chinese work life?Part2:Sale: The important of knowing customer need and preference(不好意思，只关注了这个)Research and development: The important of ensuring staff meet deadline.Part 3:Outsourcing:Discuss:Advantages of outsourcing.How can outsourcing be monitored09年5月BEC高级口试真题：口语考试试题卡，每2个小时换一次，一本试题卡大约有200张左右，是考官随机从中间抽的。
我听说的试题。
食品平安(三鹿大事)-问的是企业名牌的重要性怎样通过媒体传播自己企业的名牌形象(留意已经是名牌)还有你的名字的汉语读法。
你来自哪里。
互联网对中国居民消费习惯的影响BEC高级口试真题21.Tell me something about yours study?2.Tell me about your ambitions。
3.To what extent do you think IT has influenced China?其次部分Mini presentation (about 1 minute each)Candidate sun4102s choice of topic (out of 3 options)The advantage of flexible price pollicy第三部分Collaborative taskin-house training programmeYou are the personal manager of a company.You have been asked to decide whether it is neccesry to bring in in-house training programme.Discuss the situation together, and decide:1.The advantage of in-house training programmeBEC高级口试真题3I1. Customer Relations: the importance of making customers feel valued2. Company growth: the importance to a company of controlling expansion3. Marketing: how to ensure that agents maintain a high level of effectiveness when representing a company4. Time Management: the importance of planning work time effectively5. Project Development: how to ensure inter-departmental co-operation on new projects6. Purchasing: how to evaluate and select new products7. Personnel Management: the importance to a company of having well motivated staff8. Strategic Planning: how to decide whether to purchase or rent company premises9. Sales: how to ensure that price levels for new products are set appropriately10. Communication Skills: the importance of foreign language training for selected employees11. Advertising: how to select a suitable agency to handlea company’s advertising12. Finance: how to decide whether to float a company on the stock-market13. Marketing: the importance to a company of offering its products on the world-wide web14. Staff Training: how to evaluate the effectiveness of company training programmes15. Company Growth: how to decide when it is the right time for a business to expand16. Public Relations: the importance to a company of sponsoring well-known personalities from the arts and popular culture17. Recruitment: how to ensure that the best candidate fora post is selected18. Information Management: how to analyse and make effective use of information19. Sales: the importance of brand image in ensuring that products or services sell well20. Technology: the importance to a company of keeping up-to-date with internet developments21. Quality Control: how to ensure that a company consistently maintains quality control standards22. Product Promotion: how to make effective use of the media when promoting a new product or service23. Product Management: the importance of teamwork for the effective management of projects24. Health and Safety: how to develop a responsible attitude among staff to the health and safety requirements of accompany25. Technology: the importance of computer skills for the workplace of the future26. Communications: how to ensure that e-mail is used appropriately by staff for internal and external communications27. Staff Development: how to administer a staff budget effectively28. Market Research: the importance of finding out about customers’ habits and attitudes29. Financial Management: how to identify ways of reducing costs in a company30. Communication: how to achieve an effective working relationship between different departments within a company31. Communication skills: the importance of understanding cultural differences when working in an international environment32. Personnel Management: the importance of providing employees with clear job descriptions33. Company Growth: how to ensure that company growth proceeds at the optimum rate34. Time Management: how to manage a heavy workload effectively35. Health and Safety: the importance to a company of havinga Health and Safety policy36. Human Resources: how to ensure that staff at all levels receive appropriate feedback on individual performanceSamples(部分口语试题参考答案)1、Customer Relations: how to maintain customer interest in a company’s productsAs is know to all, it is very important for a company to maintain customer interest in their products. I think a company should try every possible way to retain its current customers.First, it should always make sure that it provides its customers with quality goods and after-sales service. Second, it should lay enough emphasis on the feedback from its current customers and take prompt action to take care of their needs and demands. Third, if possible it may provide some incentives to its old customers. For example, it can grant a certain discount to them if their purchases reach a certain amount. Apart from all these, a company should design strategies to attract new customers and create transactions with them, to expand their customer base, so to speak. These strategiesinclude product diversification and upgrading.All in all, a company should try its utmost to keep its current customers satisfied with its products and services, and at the same time it should stay ahead of the market through product and pricing strategies.2、How to fill a key vacancyIn order to fill a key vacancy, a company will usually follow the same standard procedure.It will begin by producing an accurate job description of what it would like the successful candidate to do. From this, it can then produce a profile of this ideal candidate, which is a list of skills, experience, attributes and so on.Having produced this profile, the company must then decide on the best recruitment method to capture a candidate with this profile. This might be an internal advertisement or an external advertisement in a newspaper, on the Internet say, even an agency or perhaps a headhunter.Having decided on the best recruitment method, the advertisements are then placed or the headhunter contacted and a list of candidates will be then drawn up to be put through the company’s recruitment processes. This might be interviews, psychometric tests or even hand-writing analysis. This will then produce the ideal candidate for the company.The company will then have to negotiate terms with thiscandidate and, hopefully, this will result in terms which are both affordable for the company and attractive enough to get the candidate they want.Background Information3、Career Planning: how to assess the career opportunities provided by different types of companiesCareer PlanningEven after a job is offered and accepted, career decisions must be made. On-the-job experience may affect the desired path. Aspiring to achieve a position above the present position is natural. The planned career path to that position may involve either a series of promotions within the firm or switching to a different firm. While planning a career path is a useful motivator, the plans should be achievable. If everyone planned to be president of a company, most plans would not be achieved. This can cause frustration. A preferable career path would include short-term goals, since some ultimate goals may take twenty years or longer. The use of short-term goals can reinforce confidence as goals are achieved.Career Development: the importance of acquiring a range of skills throughout your careerIt is important a person to have a range of skills in the course of his career development. When he has a range of skills, he is obviously more competitive than those who don’t and therefore has more chances of promotion. And it will be easierfor him to find a job outside his company if he is not satisfied with his present job. In addition, a person with a range of skills is more likely to work his way up to the top of the corporate ladder.4、Human Resources: how to provide effective support for new members of staffTraining: The importance of a continuous programme of staff training within a companyStaff Management: how to achieve and maintain high motivation among a workforceMotivating Employees: Employees tend to be more satisfied with their jobs if they are provided (1) compensation that is aligned with their performance, (2) job security, (3) a flexible work schedule, and (4) employee involvement programs. Firms should offer job security, compensation that is tied to employee performance, more flexible work schedules, and more employee involvement programs. To the extent that job satisfaction can motivate employees to improve their performance, firms may be able to a higher production level by providing greater job satisfaction.5、Marketing ResearchManagers cannot always wait for information to arrive in bits and pieces from the marketing intelligence system. They often require formal studies of specific situations. For example, Toshiba wants to know how many and what kinds of peopleor companies will buy its new superfast laptop computer. Or Barat College in Lake Forest, Illinois, needs to know what percentage of its target market has heard of Barat, how they heard, what they know, and how they feel about Barat. In such situations, the marketing intelligence system will not provide the detailed information needed. Managers will need marketing research.We define marketing research as the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing an organization. Every marketer needs research. Marketing researchers engage in a wide variety of activities, ranging from market potential and market share studies, to assessments of customer satisfaction and purchase behavior, to studies of pricing, distribution, and promotion activities.A company can conduct marketing research in its own research department or have some or all of it done outside. Although most large companies have their own marketing research departments, they often use outside firms to do special research tasks or studies. A company with no research department has to buy the services of research firms.6、Marketing: the importance of packaging products appropriatelyIn recent times, numerous factors have made packaging an important marketing tool. Increased competition and clutter on retail store shelves means that packages now must perform many sales tasks-from attracting attention, to describing theproduct, to making the sale. Companies are realizing the power of good packaging to create instant consumer recognition of the company or brand. For example, in an average supermarket, which stocks 15,000 to 17,000 items, the typical shopper passes by some 300 items per minute, and 53 percent of all purchases are made on impulse. In this highly competitive environment, the package may be the seller’s last chance to influence buyers. It becomes a five-second commercial. The Campbell Soup Company estimates that the average shopper sees its familiar red and white can 76 times a year, creating the equivalent of $26 million worth of advertising.7、Market Research: the importance of doing market research before launching a new productSales: How to sell a product effectively in international marketsProduct Promotion: the importance of selecting appropriate members of staff to attend exhibitionsCommunication: the importance in business of maintaining contact with clientsPublic Relations: the importance of adequate supervision and training of staff who deal with the public8、Management: How to run a meeting successfullyTransport Management: the importance to a business of an efficient public transport systemAny distribution of products from producers to wholesalers or from wholesalers to retailers requires transportation. The cost of transporting some products can exceed the cost of producing them. An efficient form of transportation can result in higher costs and lower profits for the firm. For each form of transportation, firms should estimate timing, cost, and availability. This assessment allows the firm to choose an optimal method of transportation. The most common forms of transportation used to distribute products are truck, rail, air, water, pipeline.Transport Management: the importance of using environmentally friendly means of transport whenever possible9、Health SafetyEmployee Safety: Firms ensure that the workplace is safe for employees by closely monitoring the production process. Some obvious safety precautions are to check machinery and equipment for proper working conditions, require safety glasses or any other equipment that one can prevent injury, and emphasize any special safety precautions in training seminars.Firms that create a safe working environment prevent injuries and improve the morale of their employees. Many firms, such as Allied Signal, now identify workplace safety as one of their main goals. Levi Strauss and Company imposes safety guidelines not only its U.S. facilities but also on Asian factories where some of its clothes are made. Starbucks Coffee Company has developed a code of conduct in an attempt to improvethe quality of life in coffee-producing countries.10、Life Skills: the importance of being able to cope with stress in a jobTechnology: the importance of training staff in how to use new technology when introducing it into the workplace.BEC高级口试真题4Part 11.Talk something about your job or study and your future plan.2.Talk something about your work or study place.3.What brand name means to Chinese?4.Do you think the working life has changed in China?5.What do you like most about your major and what’s your ideal employer?6.what qualification do you think is the most important when work in China?7.服务业为什么重要8.为什么要从国外进口产品9.抱负的employer是啥样10.中国的tourist industry以后进展如何Part21.The importance of having an internal magazine in the communication of different departments2.Project management: factors involved in running a project effectively3.The importance of having both permanent employees and temporary employees in a company4.The factors involved in a training program5.How to leave a good impression when interview?6.How to ensure that a new product can meet the customers need?7.How to make sure the potential customer is indentified accurately?8.The importance to diversify strategies to manage staff.9.How to make a sales campaignpart31.Your company needs to send employees to a foreign country for negotiation. What information should be collected before you go for negotiation? What information you need to know about that country?2. How to build a new sales team(1) What support should you offer?(2) How to measure the performance?(3) Would you like to manage a sales team and why(4) Do you think it is important to have a feedback system when managing a sales team3. Your company which runs fast food restaurant has achieved record revenue and is considering to expand.(1) In what way can it expand effectively?(2) What benefit can the company get from outside expertise?(3) What will happen if a company grows too fast?(4) What should be considered when a company wants to expand in another country?4. The supermarket chain you worked for plan to launch a training program to some of your employees. Your manager asks you to make some suggestions to this plan.(1) How to select employee to attend the training program?(2) What training program should be introduced?5.公司new location，然后要争论打算move to new location前要考虑什么因素，还有对员工有什么影响。
BEC商务英语(高级)口语模拟试卷58(题后含答案及解析)
BEC商务英语（高级）口语模拟试卷58(题后含答案及解析)题型有：1. SECTION 1 INTERVIEW (ABOUT 3 MIN) 2. SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ide 3. SECTION 3 DISCUSSION (ABOUT 5 MIN)In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiSECTION 1 INTERVIEW (ABOUT 3 MIN)1．The interlocutor asks you questions on a number of work-related and non work-related subjects.正确答案：PART ONEThe interview (Interlocutor: I, Candidate A:A, Candidate B:B)I: Do you have a plan to go abroad to further your study, A?A: Yes, I do. I want to go to Britain to study laws. I think my knowledge is limited and old. And I think laws will be more and more useful in the near future in China. As China enters the world, more and more foreign laws should be known. Accordingly, more and more lawyers who master foreign laws are in need.I: Do you want to run a company yourself? B.B: Yes. This is my dream. What I do now is to broaden my perspective and richen my experience to make myself qualified for a manager. When I think I am eligible for running it, I will found a company myself.SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas.2．(The candidate chooses one topic and speaks about it for one minute.)A Job:how to avoid discrimination against womenB Purchasing:how to maintain good relationships with suppliersD Technology: the usefulness of mobile phones正确答案：PART TWOIndividual long run (about 6 minutes)Interlocutor:Now, in this part of the test, I’m going to give each of you a choice of 3 topics. I’d like you to choose one of the topics and give a short presentation on it for about a minute. You will have about a minute to prepare for this and you can make notes if you wish while you pre-pare. After you have finished your talk, your partner will ask you a question. All right? Here are your topics. [Interlocutor hands each candidate a different topic card, and some paper and a pencil for notes.]Interlocutor:Choose one of the topics to talk about. You can make notes.[1 minute’s preparation time. Both candidates preparetheir talks at the same time, separately]Interlocutor: All right now. Candidate B, which topic have you chosen?[Candidate B talks] [Topic A.]Some people hold the opinion that men are superior to women in many ways. I think men and women are equal. And women are certainly as talented as men if they are given equal opportunities. Laws should be made and the public opinion should be changed to ensure they are equal in all aspects of life. And it is their right as well as their duty to work. A company that judge one’s competence by the difference of sex should be critisized. Interlocuor: Thank you. Now, Candidate A, please ask Candidate B your question about his/her talk.[Candidate A asks a question.]How to change people’s opinion that women are inferior?Interlocutor:Thank you. All right. Now, Candidate A, which topic have you chosen?[Candidate A talks] [Topic C]We can’t deny the charm of modern technology it brings to people. It’s hard to keep away from the mobile phones. If you go to a mall, you will hear the constant ringing of them. Like it or not, it is around you offering convenience and making you fashionable. Mobile phones have many advantages. You only need to dial the numbers and the other person will receive your message. You can also walk as freely as you can when you make a call. We cannot imagine what our lives might be without mobile phones. Interlocutor:Thank you. Now, Candidate B, please ask Candidate A your question about his/her talk.[Candidate B asks a question.]Does modern technology alway bring benefits? If not, why? Interlocutor : Thank you. [Materials are collected.]SECTION 3 DISCUSSION (ABOUT 5 MIN)In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the topic.3．For two candidatesYour company are sued for illegal arbitrage with a stockbroker by a stock investor. You have been asked to respond to it. Discuss and decide together: Select which lawyer to conduct your case in court. Cite the reason for choosing him.正确答案：PART THREECollaborative task and discussion (about 7 minutes)Interlocutor: Now this part of the test you are going to discuss together.[Interlocutor points to the card showing the task while giving the instructions below.] Interlocutor: You have 30 seconds to read the task carefully, and then 3 minutes to discuss and decide about it together. You should give reasons for your decisions and opinions. You don’t need to write anything. Is that clear?[Interlocutor places the card in front of the candidates.] Interlocutor: I’m just going to listen and then ask you to stop after 3 minutes. Please speak so that we can hear you.[Candidates have about 3 minutes to complete the task.]A: Stockbroker has taken actions against us in the district court. He claimed that our company had conspired with a stockbroker for illegal arbitrage.B: I think it’s time to hire a lawyer to conduct the case in court. Or we will earn a bad reputation which will stop our company from going well. Is Li Ming a good lawyer?A: Yes, he is. He is a legal adviser to Southeast Securities. Hedraws up contracts for them, and represents them in court in legal actions. His clients have strong faith in him.B: Does he charge for initial consultation?A: Hardly.B: Why don’t we ask him for help. If he takes up our case, he will prove our innocence and protect our reputation and interests.[Materials are collected.][The interlocutor asks one or more questions as appropriate, to extend the discussion.]Follow-up Questions(1)What kind of franchised business will you enter? (Why?)你愿意经营哪一类的特许经营企业?(为什么?)(1)—I think I will choose catering sector, because there are a lot of well-recognized fast food restaurants. I can use their brand names, which will make it easier to earn money.—I will choose a clothing company. There is always a big market in clothing sector which will make your business profitable.(2)What do you like to be, a sole proprietor or a franchisee? (Why?)你是愿意成为独立业主还是被特许人?(为什么?)(2)—I prefer to be a sole proprietor, because as a sole proprietor, you are independent, you are your own boss. While as a franchisee, your promotional activities, financial records, hiring, service procedure, etc. , are not in complete control of you own. —I prefer to be a franchisee,- because as a franchisee, you don’t need to open a new company, create a new product, and test the market.(3) What do you think is the most attractive thing for a franchisee?你认为对被特许人来说什么是最有吸引力的?(3)—The training offered by the franchisor. This is the most valuable thing in opening a franchise. You learn the first-class managerial skills in the training program. —I think, it is the use of the well-recognized product or service. You don’t need to spend a lot of money to develop a product and test it. The proven product is right there for you to use and make money from it.(4) Do you think franchise opportunities exist in every type of business? (Why? /Why not?)你认为所有的商业类型中都存在特许机会吗?(为什么?)(4)—Yes, franchise opportunities touch every type of business: fast food, variety stores, repairs shops, dry-cleaning services, pet shops etc. , just to name a few.(5) In which type of business is franchising popular? (Why? /Why not?)在哪一类的商业中特许经营很风行?(为什么?)(5)—Fast food. Numerous fast-food outlets can be seen in shopping malls.。
BEC商务英语(高级)口语模拟试卷96(题后含答案及解析)
BEC商务英语（高级）口语模拟试卷96(题后含答案及解析)题型有： 2. SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ide 3. SECTION 3 DISCUSSION (ABOUT 5 MIN)In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiSECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas.1．In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas.A Presentation: how to perform a perfect presentationB Training: the importance of training staff to use new technologyC Meeting manner: how to master meeting manner正确答案：A Presentation; how to perform a perfect presentation In the first place, a perfect presentation can be a powerful event, inspiring audience to take action or change their way of thinking. The reverse is also true: a weak presentation can result in apathy, boredom, or a lost business opportunity. Secondly, we need to know that the success of any presentation relies on a few factors: great content, an engaging presenter, and a seamless technical performance. Star speakers move around the stage, making eye contact and speaking directly to attendees. They speed up their vocal delivery to build momentum, and slow it down to drive emphasis. Their slides are full of impressive graphics and facts that illustrate their points. They’re passionate. They’re confident. They’re funny. Once deck of slides is built, it’s time to practice. Sit in front of a mirror with your laptop at your side. Start from the beginning and work through your deck, presenting to yourself in the mirror. This previous presentation can help you conquer anxiety and boost your confidence.B Training: the importance of training staff to use new technology It is a very important step to train your staff in how to use the new technology. First of all, most of your staff won’t be familiar with this technology since it is new and unless you train them they will spend much more time in getting used to it. Therefore, your training is worthy in getting your staff to understand the new technology Secondly, you still won’t enjoy the high efficiency brough up by the new technology if you can’t achieve the perfect combination of your staff and the new technology which is only possible through training. The last but not the least you can improve your staff’s ability to harness the new technology through your training program and make them more confident in their work, which willdefinitely enhance the efficiency of your company.C Meeting manner: how to master meeting manner It would be nice if all meetings could be short and sweet. More often, they are not. We can try to make it so. Firstly, to stop talk from spiraling out of control, agree to skip long stories and speak in bullet points. Secondly, act after second thoughts, if you want to say something after your colleagues’ speech. Think, then think again, and if your remark still seems relevant, go ahead. Or try drastic means; hold meetings standing up for maximum discomfort. To keep others on track, let people know how much time you’ll need beforehand, or meet at a weird hour, say, 4:17 P. M. No one will be late with such an odd starting time.SECTION 3 DISCUSSION (ABOUT 5 MIN)In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the topic.2．In this part of the test, you are given a discission topic. You have 30 seconds to look at the task prompt, an example of which is below, and then about three minutes to discuss the topic with your partner. After that, the examiner will ask you more questions related to the topic.For two candidates Organising a PR EventYour company is organising the press launch of a new model of its car. You have been asked to help with the preparations for the event.Discuss and decide together: who will be invited to attend your press conference what information is needed in the press conference.For three candidates Organising a PR EventYour company is organising the press launch of a new model of its car. You have been asked to help with the preparations for the event.Discuss and decide together: who will be invited to attend your press conference what information is needed in the press conference how you will get along with the guests.正确答案：A: Our Company is organising a press conference to launch our latest model. We must make careful planning and considerate arrangements to ensure the most satisfying outcome. B: True enough. I think the first thing we should take into consideration is the people we shall invite to the press conference. What are your views on this? A: As I see it, we should target most important motoring magazines, national papers, major regional papers and freelance journalists, etc. B: That’s a good point. When the public reads positive things in their favourite magazine or newspaper, they are the journalists’own comments and therefore much more powerful than advertising because they aren’t influenced by the organisation. A: Yes. So, our goal is to communicate the quality and image of our cars to the motoring press. B: Then, how about the information needed in the press conference? Would you comment on this point? A: I think we should make sure that press information packs are accessible to everyone present. B: I wonder if you could explain it in more detail. A: Sure. The information packs include, for example, brochures about specifications of our advanced cars, the most attractive pictures reflecting the modern image of our cars,etc. B: I agree entirely. What’s more, I think welcome information and itineraries for guests should also be prepared in advance. A: Oh, exactly.。
BEC商务英语(高级)口语模拟试卷34(题后含答案及解析)
BEC商务英语（高级）口语模拟试卷34(题后含答案及解析)题型有：1. SECTION 1 INTERVIEW (ABOUT 3 MIN) 2. SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideSECTION 1 INTERVIEW (ABOUT 3 MIN)1．Task Sheet for Candidate A Task Sheet 1A: Customer service: how to delight your customersB: Employee relations: the dangers of tuning out employee complaintsC: Leadership training: what makes for an effective leader Task Sheet for Candidate B Task Sheet 2A: Customer relations: what should be done to keep customers for life.B: Communication: how to respond to criticism,C: Staff management: the functions that teams perform better than individuals正确答案：Interviewer：Now, I will give each of you three topics. You will have to choose one from them, prepare for it in one minute and talk about it for one minute. OK? Wang Jie, here are your topics. And here are yours, Yu Cheng. You can make notes on the paper I gave you during your preparation. All right. Wang Jie, which topic are you going to talk about?Wang Jie: I’d like to talk about B~ Employee relations.Interviewer: OK. You have one minute to talk. Yu Cheng and I will listen to you. Yu Cheng, after Wang Jie’s talk, you have to ask her a question. Now, Wang Jie, you may start. I’ll stop you at the end of one minute.Wang Jie：The relationship between the employers and employees are important to a company. If the employers can’t deal with such relationship very well, the consequence will be very serious. As a company, although how good the welfare is or how good the environment is, employees tend nut to be fully satisfactory with all aspects of the company. So complaints will appear. Handling employees’ complaints is a very important aspect of the relationship between the employees and us. If we don’t handle employee complaints very well, we may create resentment, low morale, low productivity and increased turnover. Ignoring worker concerns or objections could further land us in deep trouble, legal and otherwise. Moreover, Workplace violence and stalking is intensifying as well. Eh, meanwhileInterviewer：Thank you. It’s time. Now, Yu Cheng, what is the question you’d like to ask Wang Jie?Yu Cheng: Wang Jie, what are you going to do to handle the employees’complaint?Wang Jie：Well, I may find a suitable time to talk with my employees and find the reasons for their complaints. If their complaints are reasonable, I will find ways to compensate.Interviewer：OK. Now, Yu Cheng, it’s your turn. Which topic have you chosen, please?Yu Cheng: Staff management.Interviewer: OK. You have one minute to talk. Wang .Tie and I will listen to you. Wang Jie, after Yu Cheng’s talk, you have to ask him a question. Now, Yu Cbeng, you may start. I’ll stop you at the end of one minute.Yu Cheng: I think groups can produce more and better solutions to a problem.One group consists of several people. When they face some problems, they can discuss and gather all their ideas together to find better solutions, while individuals sometimes confine themselves into a very narrow space and it’s difficult for them to jump out immediately. Groups can also make more efficient use of resources. Individual’s power is limited. They can’t find all aspects of resources, whereas people in groups can find different resources separately. Enough resources can provide them more efficient use of resources. At the same time, people in one group can encourage each other to do tasks. So social motivation seems to be higher in the presence of others. And where tasks involving random error are in process, teams tend to produce superior judgments. Teams learn faster and teams minimize the sense of responsibility of any one member for the outcome. Individuals will afford more responsibility than people in a team.Interviewer: Thank you. Time is up. Now, Wang Jie, what is the question you’d like to ask Yu Cheng?Wang Jie: You’ve mentioned the advantages of teams. Are there any disadvantages which teams have in you opinion?Yu Cheng: Sure, I think people in teams sometimes tend to be lazy, because they may think that if they don’t try their best to find resources, others are going to find out.Interviewer: Thank you.SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas.2．Exchange Risks Your company will do business with several companies from several countries. Since several currencies of more than one country will be involved and there may have exchange risks of using foreign currency. You have been asked to submit your suggestions on how to deal with the exchange risks. Discuss, and decide together:?How many ways can be used to deal with the exchange risks of foreign currency??Which way may be the best way for your company to deal with the exchange risks of foreign currency?正确答案：Interviewer: Well, Song Ying and Meng Liang, the last part of this speaking test is a discussion task. Your discussion topic is on this tesk card. You have about 30 seconds to read it carefully. After you have read the task, you will have a discussion on the given topic. Your discussion time is around three minutes. OK? Now read your task card. Well, can you start your discussion now? I’m going to listen to you and then ask you to stop at the end of three minutes.Meng Liang: Eh, one easy way, I think, if we are the seller, is to insist on receiving payment in our own currency. This puts the risk in the hand of the buyer, but the buyer may not always be willing to accept this risk. Another way is to share the risk by arranging a portion of the payment to be made in each country’s currency. But it means every side will take some sort of risk.Song Ying: Those two ways are quite simple and direct ways to deal with the exchange risks. But if it is necessary to accept payment in a foreign currency, what should we do in your opinion?Meng Liang: Well, one way is to include theestimated cost of the currency change into the deal to protect against potential loss.Song Ying: But I think it will not protect us completely since it is only an estimate. How about banks? Banks may be willing to assume the risk of currency’fluctuations with foreign currency letter of credit.Mens Liang: We will pay for this service and it seems to be quite costly. If all of us, I mean all the companies will not agree to assume the risk of currency fluctuations, I think choosing a strong and stable currency of another country is a good way.Song Ying: Eh, have you heard of hedge which is also a method of managing currency in international trade transactions like us?Meng Liang: Yes, and there are three common methods of hedging. They are: Forward Market Hedge, Money Market Hedge and Options Market. I think the Money Market Hedge is the best way for our company to deal with the exchange risks since we can convert our currency into foreign currency now, at the current rate. Our currency fluctuations won’t affect the amount of benefits.Song Ying: Yeah, I agree with you and this method is also fair for both sides.Interviewer: Have had any experience of exchanging currencies?Meng Liang: Yes, I exchanged RMB to English Pounds since I went to Britain for further study.Song Ying: I didn’t go abroad. I exchanged RMB to HKD for going to Hong Kong to have a sightseeing.Interviewer: Did the currency fluctuation influence you?Song Ying: I only had a short stay in Hong Kong and the exchange rates of those two currencies were relatively stable, so I didn’t [use money.Mens Liang: Yea, since I went abroad for my further study, I needed to exchange RMB to British Pounds. I exchanged RMB one month in advance and I thought it was relatively low at that time. But four days before I went to Britain, the exchange rate fell down and it was much lower than my exchange rate. So I lost a lot of money.Interviewer: Thank you, Song Ying and Meng Llang. That is the end of the speaking test.。
BEC商务英语(高级)口语模拟试卷41(题后含答案及解析)
BEC商务英语（高级）口语模拟试卷41(题后含答案及解析)题型有： 2. SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ide 3. SECTION 3 DISCUSSION (ABOUT 5 MIN)In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiSECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas.1．In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas. A. Presentation: how to perform a perfect presentation B. Training: the importance of training staff to use new technology C. Meeting manner: how to master meeting manner 正确答案： A. Presentation: how to perform a perfect presentation In the first place, a perfect presentation can be a powerful event, inspiring audience to take action or change their way of thinking. The reverse is also true: a weak presentation can result in apathy, boredom, or a lost business opportunity. Secondly, we need to know that the success of any presentation relies on a few factors; great content, an engaging presenter, and a seamless technical performance. Star speakers move around the stage, making eye contact and speaking directly to attendees. They speed up their vocal delivery to build momentum, and slow it down to drive emphasis. Their slides are full of impressive graphics and facts that illustrate their points. They’re passionate. They’re confident. They’re funny. Once deck of slides is built, it’s time to practice. Sit in front of a mirror with your laptop at your side. Start from the beginning and work through your deck, presenting to yourself in the mirror. This previous presentation can help you conquer anxiety and boost your confidence. B. Training: the importance of training staff to use new technology It is a very important step to train your staff in how to use the new technology. First of all, most of your staff won’t be familiar with this technology since it is new and unless you train them they will spend much more time in getting used to it. Therefore, your training is worthy in getting your staff to understand the new technology. Secondly, you still won’t enjoy the high efficiency brough up by the new technology if you can’t achieve the perfect combination of your staff and the new technology which is only possible through training. The last but not the least you can improve your staff’s ability to harness the new technology through your training program and make them more confident in theirwork, which will definitely enhance the efficiency of your company. C. Meeting manner: how to master meeting manner It would be nice if all meetings could be short and sweet. More often, they are not. We can try to make it so. Firstly, to stop talk from spiraling out of control, agree to skip long stories and speak in bullet points. Secondly, act after second thoughts, if you want to say something after your colleagues’ speech. Think, then think again, and if your remark still seems relevant, go ahead. Or try drastic means: hold meetings standing up for maximum discomfort. To keep others on track, let people know how much time you’ll need beforehand, or meet at a weird hour, say, 4:17 P.M. No one will be late with such an odd starting time.SECTION 3 DISCUSSION (ABOUT 5 MIN)In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the topic.2．In this part of the test, you are given a discussion topic. You have 30 seconds to look at the task prompt, an example of which is below, and then about three minutes to discuss the topic with your partner. After that, the examiner will ask you more questions related to the topic. For two candidates Online Advertising You work for a company which is going to do advertisement campaigns for the now brand. You have been asked to suggest ways of reducing operation costs. Discuss and decide together: what kind of advertisement should we choose what should we do after advertising. For three candidates Online Advertising You work for a company which is going to do advertisement campaigns for the now brand. You have been asked to suggest ways of reducing operation costs. Discuss and decide together: what kind of advertisement should we choose what should we do after advertising what are the advantages of the chosen type.正确答案：A: Our company is going to do advertisement campaigns for the new brand. We should suggest ways of advertising. B: Many recognise the advantages of placing ads in newspapers and magazines. As technology advances and lifestyles change because of the popularity of computers and the Internet, so must advertising tactics. More focus is being placed upon Internet advertising, and there are plenty of reasons for businesses to consider trying this avenue to increase their customer base. A: I totally agree with you. There are numerous ways to advertise on the Internet. Options include banner ads, introductory video ads, e-mail marketing, business websites, ads with moving graphics, pop-up ads and more. Online advertising is a very cost-effective marketing technique. The cost goes toward the ad’s creation, posting and wide exposure to anyone who visits the site. Time and money is not wasted on printing and distribution. Then, in your opinion, what about the target group? B: Well, I think internet advertising is perfect for today’s busy, impatient society. People want information quickly. With the Internet, people can type in whatthey are looking for and click on what interests them immediately from the comfort of their own home. Much of the information customers want can be accessed online without assistance. A: Yes, people love the convenience of simply pulling information up on the computer as opposed to buying a newspaper or magazine. Not to mention that the Internet is always available. Ads and business websites can be viewed 24 hours a day, every day of the year. B: I agree with you. The effectiveness of advertising on the computer can be tracked more readily than in print. It is easy to be able to see how many people have clicked on an ad, have viewed a page containing ads or have visited a company’s website. A: Good idea.。
BEC高级口语真题汇总
BEC高级口语真题汇总Part 2Company Growth公司发展题Company growth: the importance to a company of controlling expansionCompany Growth: how to decide when it is the right time for a business to expandCompany Growth: how to ensure that company growth proceeds at the optimum rateCareer 职业题Staff development: the importance to a company of developing effective career plans for staff HR人事题Recruitment: how to ensure that the advertising of job vacancies is effectivePersonal skills: how to motivate employees to achieve their full potentialPersonnel management: the importance to a company of having well-motivatedstaffStaff relations: the importance of a company providing a range of facilities for all staff Recruitment: how to ensure that the best candidate for a post is selectedPersonnel Management: the importance of providing employees with clear job descriptions Human Resources: how to ensure that staff at all levels receive appropriate feedback on individual performanceStaff Development: how to administer a staff budget effectivelyTime Management 时间管理题Time management: the importance of planning work timeeffectivelyTime Management: how to manage a heavy workload effectivelyTraining 培训题Staff Training: how to evaluate the effectiveness of company training programmesSales & Marketing营销题Marketing : how to ensure that agents maintain a high level of effectiveness when representing a companySales: how to ensure that price levels for new products are set appropriatelyMarket research: the importance of finding out about customers’ habits and attitudesFinancial planning: the factors involved in deciding on appropriate pricing strategies Marketing: the importance of advertising slogans in promoting a brand or product Adver tising: how to select a suitable agency to handle a company’s advertisingProduct promotion: how to make effective use of the media when promoting a new product or serviceMarketing: the importance to a company of offering its products on the world-wide webPublic Relations: the importance to a company of sponsoring well-known personalities from the arts and popular culture Sales: the importance of brand image in ensuring that products or services sell well Customer Service客服题Customer relations: the importance of making customers feel valuedCustomer relations: the importance to a company of reliable customer opinions of products Customer service: the importanceof providing an effective after-sales service for customers Communication交流题Communication skills: the importance of foreign language training for selected employees Communication: how to achieve an effective working relationship between different departments within a companyInformation management: how to ensure that information is managed effectively within a companyInformation management: the importance of keeping staff informed about company policies and plansInformation management: the importance of an effective internal communication system in a companyInformation Management: how to analyse and make effective use of information Communications: how to ensure that e-mail is used appropriately by staff for internal and external communicationsCommunication skills: the importance of understanding cultural differences when working in an international environmentProduction 生产题Quality control:the importance to a company of monitoring the quality of its goods and services Quality Control: how to ensure that a company consistently maintains quality control standards Finance财务题Finance: how to decide whether to float a company on the stock marketFinancial management: how to identify ways of reducing costs in a companyPurchasing采购题Purchasing: the importance of maintaining personal contactwith potential suppliers Purchasing: how to achieve and maintain good relations with all suppliersPurchasing: how to evaluate and select new projectsProject Management 计划管理题Technology科技题Technology: the importance to a company of regularly upgrading its technological equipment Technology: the factors involved in assessing the cost-effectiveness of new technology Technology: the importance to a company of keeping up-to-date with internet developments Technology: the importance of computer skills for the workplace of the futureHealth and Safety健康安全题Health and safety: how to develop a responsible attitude among staff to health and safety requirements in a company Health and Safety: the importance to a company of having a Health and Safety policyTravel & Transport旅行交通题Planning and strategy规划和策略Strategic planning : the factors involved in managing change effectively within an organization Strategic planning: how to decide whether to purchase or rent company premises Business strategy: how to maintain the confidence of company shareholdersteamwork 团队合作Project development: how to ensure inter-departmental co-operation on new projects Project management: the importance of teamwork for the effective management of projects。
商务英语BEC考试高级口试真题(精品文档)
Speaking Test Part II1. Customer Relations: the importance of making customers feel valued2. Company growth: the importance to a company of controlling expansion3. Marketing: how to ensure that agents maintain a high level of effectiveness when representing a company4. Time Management: the importance of planning work time effectively5. Project Development: how to ensure inter-departmental co-operation on new projects6. Purchasing: how to evaluate and select new products7. Personnel Management: the importance to a company of having well motivated staff8. Strategic Planning: how to decide whether to purchase or rent company premises9. Sales: how to ensure that price levels for new products are set appropriately 10. Communication Skills: the importance of foreign language training for selected employees 11. Advertising: how to selecta suitable agency to handle a company’s advertising12. Finance: how to decide whether to float a company on the stock-market 13. Marketing: the importance to a company of offering its products on the world-wide web 14. Staff Training: how to evaluate theeffectiveness of company training programmes 15. Company Growth: how to decide when it is the right time for a business to expand 16. Public Relations: the importance to a company of sponsoring well-known personalities from the arts and popular culture 17. Recruitment: how to ensure that the best candidate for a post is selected18. Information Management: how to analyse and make effective use of information 19. Sales: the importance of brand image in ensuring that products or services sell well 20. Technology: the importance to a company of keeping up-to-date with internet developments 21. Quality Control: how to ensure that a company consistently maintains quality control standards 22. Product Promotion: how to make effective use of the media when promoting a new product or service 23. Product Management: the importance of teamwork for the effective management of projects 24. Health and Safety: how to develop a responsible attitude among staff to the health and safety requirements of accompany 25. Technology: the importance of computer skills for the workplace of the future 26. Communications: how to ensure that e-mail is used appropriately by staff for internal and externalcommunications 27. Staff Development: how to administer a staff budget effectively 28. Market Research: the importance of finding out about customers’ habits and attitudes 29. Financial Management: how to identify ways of reducing costs in a company30. Communication: how to achieve an effective working relationship between different departments within a company 31. Communication skills: the importance of understanding cultural differences when working in an international environment 32. Personnel Management: the importance of providing employees with clear job descriptions 33. Company Growth: how to ensure that company growth proceeds at the optimum rate 34. Time Management: how to manage a heavy workload effectively 35. Health and Safety: the importance to a company of having a Health and Safety policy 36. Human Resources: how to ensure that staff at all levels receive appropriate feedback on individual performance Speaking Test Part II1. Customer Relations: the importance of making customers feel valued2. Company growth: the importance to a company of controlling expansion3. Marketing:how to ensure that agents maintain a high level of effectiveness when representing a company 4. Time Management: the importance of planning work time effectively 5. Project Development: how to ensure inter-departmental co-operation on new projects 6. Purchasing: how to evaluate and select new products 7. Personnel Management: the importance to a company of having well motivated staff 8. Strategic Planning: how to decide whether to purchase or rent company premises 9. Sales: how to ensure that price levels for new products are set appropriately 10. Communication Skills: the importance of foreign language training for selected employees 11. Advertising: how to selecta s uitable agency to handle a company’s advertising12. Finance: how to decide whether to float a company on the stock-market 13. Marketing: the importance to a company of offering its products on the world-wide web 14. Staff Training: how to evaluate the effectiveness of company training programmes 15. Company Growth: how to decide when it is the right time for a business to expand 16. Public Relations: the importance to a company of sponsoring well-known personalities from the arts and popular culture 17.Recruitment: how to ensure that the best candidate for a post is selected 18. Information Management: how to analyse and make effective use of information 19. Sales: the importance of brand image in ensuring that products or services sell well 20. Technology: the importance to a company of keeping up-to-date with internet developments 21. Quality Control: how to ensure that a company consistently maintains quality control standards 22. Product Promotion: how to make effective use of the media when promoting a new product or service 23. Product Management: the importance of teamwork for the effective management of projects 24. Health and Safety: how to develop a responsible attitude among staff to the health and safety requirements of accompany 25. Technology: the importance of computer skills for the workplace of the future 26. Communications: how to ensure that e-mail is used appropriately by staff for internal and external communications 27. Staff Development: how to administer a staff budget effectively 28. Market Research: the importance of finding out about customers’ habits and attitudes 29. Financial Management: how to identify ways of reducing costs ina company 30. Communication: how to achieve an effective working relationship between different departments within a company 31. Communication skills: the importance of understanding cultural differences when working in an international environment 32. Personnel Management: the importance of providing employees with clear job descriptions 33. Company Growth: how to ensure that company growth proceeds at the optimum rate34. Time Management: how to manage a heavy workload effectively 35. Health and Safety: the importance to a company of having a Health and Safety policy 36. Human Resources: how to ensure that staff at all levels receive appropriate feedback on individual performanceSpeaking Test Part II1. Customer Relations: the importance of making customers feel valued2. Company growth: the importance to a company of controlling expansion3. Marketing: how to ensure that agents maintain a high level of effectiveness when representing a company4. Time Management: the importance of planning work time effectively5. Project Development: how to ensureinter-departmental co-operation on new projects 6. Purchasing: how to evaluate and select new products 7. Personnel Management: the importance to a company of having well motivated staff 8. Strategic Planning: how to decide whether to purchase or rent company premises 9. Sales: how to ensure that price levels for new products are set appropriately 10. Communication Skills: the importance of foreign language training for selected employees 11. Advertising: how to selecta suitable agency to handle a company’s advertising12. Finance: how to decide whether to float a company on the stock-market 13. Marketing: the importance to a company of offering its products on the world-wide web 14. Staff Training: how to evaluate the effectiveness of company training programmes 15. Company Growth: how to decide when it is the right time for a business to expand 16. Public Relations: the importance to a company of sponsoring well-known personalities from the arts and popular culture 17. Recruitment: how to ensure that the best candidate for a post is selected18. Information Management: how to analyse and make effective use of information 19. Sales: the importance of brand image in ensuring that productsor services sell well 20. Technology: the importance to a company of keeping up-to-date with internet developments 21. Quality Control: how to ensure that a company consistently maintains quality control standards 22. Product Promotion: how to make effective use of the media when promoting a new product or service 23. Product Management: the importance of teamwork for the effective management of projects 24. Health and Safety: how to develop a responsible attitude among staff to the health and safety requirements of accompany 25. Technology: the importance of computer skills for the workplace of the future 26. Communications: how to ensure that e-mail is used appropriately by staff for internal and external communications 27. Staff Development: how to administer a staff budget effectively 28. Market Research: the importance of finding out about customers’ habits and attitudes 29. Financ ial Management: how to identify ways of reducing costs in a company30. Communication: how to achieve an effective working relationship between different departments within a company 31. Communication skills: the importance of understanding cultural differences whenworking in an international environment 32. Personnel Management: the importance of providing employees with clear job descriptions 33. Company Growth: how to ensure that company growth proceeds at the optimum rate 34. Time Management: how to manage a heavy workload effectively 35. Health and Safety: the importance to a company of having a Health and Safety policy 36. Human Resources: how to ensure that staff at all levels receive appropriate feedback on individual performance Samples（部分口语试题参考答案）1、Customer Relations: how to maintain customer interest in a company’s productsAs is know to all, it is very important for a company to maintain customer interest in their products. I think a company should try every possible way to retain its current customers.First, it should always make sure that it provides its customers with quality goods and after-sales service. Second, it should lay enough emphasis on the feedback from its current customers and take prompt action to take care of their needs and demands. Third, if possible it may provide some incentives to its old customers. For example, it can grant a certain discount to them if their purchases reach a certain amount. Apart from allthese, a company should design strategies to attract new customers and create transactions with them, to expand their customer base, so to speak. These strategies include product diversification and upgrading.All in all, a company should try its utmost to keep its current customers satisfied with its products and services, and at the same time it should stay ahead of the market through product and pricing strategies.2、How to fill a key vacancyIn order to fill a key vacancy,a company will usually follow the same standard procedure. It will begin by producing an accurate job description of what it would like the successful candidate to do. From this, it can then produce a profile of this ideal candidate, which is a list of skills, experience, attributes and so on.Having produced this profile, the company must then decide on the best recruitment method to capture a candidate with this profile. This might be an internal advertisement or an external advertisement in a newspaper, on the Internet say, even an agency or perhaps a headhunter.Having decided on the best recruitment method, the advertisements are then placedor the headhunter contacted and a list of candidates will be then drawn up to be put through the company’s recruitment processes. This might be interviews, psychometric tests or even hand-writing analysis. This will then produce the ideal candidate for the company.The company will then have to negotiate terms with this candidate and, hopefully, this will result in terms which are both affordable for the company and attractive enough to get the candidate they want. Background Information3、Career Planning: how to assess the career opportunities provided by different types of companies Career PlanningEven after a job is offered and accepted, career decisions must be made. On-the-job experience may affect the desired path. Aspiring to achieve a position above the present position is natural. The planned career path to that position may involve either a series of promotions within the firm or switching to a different firm. While planning a career path is a useful motivator, the plans should be achievable. If everyone planned to be president of a company, most plans would not be achieved. This can cause frustration.A preferable career path would include short-term goals,since some ultimate goals may take twenty years or longer. The use of short-term goals can reinforce confidence as goals are achieved.Career Development: the importance of acquiring a range of skills throughout your career It is important a person to have a range of skills in the course of his career development. When he has a range of skills, he is obviously more competitive than those who don’t and therefore has more chances of promotion. And it will be easier for him to find a job outside his company if he is not satisfied with his present job. In addition, a person with a range of skills is more likely to work his way up to the top of the corporate ladder.4、Human Resources: how to provide effective support for new members of staffTraining: The importance of a continuous programme of staff training within a company Staff Management: how to achieve and maintain high motivation among a workforceMotivating Employees: Employees tend to be more satisfied with their jobs if they are provided (1) compensation that is aligned with their performance, (2) job security, (3) a flexible work schedule, and (4) employee involvement programs. Firms should offer job security,compensation that is tied to employee performance, more flexible work schedules, and more employee involvement programs. To the extent that job satisfaction can motivate employees to improve their performance, firms may be able to a higher production level by providing greater job satisfaction.5、Marketing ResearchManagers cannot always wait for information to arrive in bits and pieces from the marketing intelligence system. They often require formal studies of specific situations. For example, Toshiba wants to know how many and what kinds of people or companies will buy its new superfast laptop computer. Or Barat College in Lake Forest, Illinois, needs to know what percentage of its target market has heard of Barat, how they heard, what they know, and how they feel about Barat. In such situations, the marketing intelligence system will not provide the detailed information needed. Managers will need marketing research.We define marketing research as the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing an organization. Every marketer needs research. Marketing researchers engage in a widevariety of activities, ranging from market potential and market share studies, to assessments of customer satisfaction and purchase behavior, to studies of pricing, distribution, and promotion activities.A company can conduct marketing research in its own research department or have some or all of it done outside. Although most large companies have their own marketing research departments, they often use outside firms to do special research tasks or studies. A company with no research department has to buy the services of research firms.6、Marketing: the importance of packaging products appropriatelyIn recent times, numerous factors have made packaging an important marketing tool. Increased competition and clutter on retail store shelves means that packages now must perform many sales tasks-from attracting attention, to describing the product, to making the sale. Companies are realizing the power of good packaging to create instant consumer recognition of the company or brand. For example, in an average supermarket, which stocks 15,000 to 17,000 items, the typical shopper passes by some 300 items per minute, and 53 percent of all purchases are made on impulse.In this highly competitive environment, the package may be the seller’s last chance to influence buyers. It becomes a "five-second commercial." The Campbell Soup Company estimates that the average shopper sees its familiar red and white can 76 times a year, creating the equivalent of $26 million worth of advertising.7、Market Research: the importance of doing market research before launching a new product Sales: How to sell a product effectively in international marketsProduct Promotion: the importance of selecting appropriate members of staff to attend exhibitions Communication: the importance in business of maintaining contact with clients Public Relations: the importance of adequate supervision and training of staff who deal with the public8、Management: How to run a meeting successfullyTransport Management: the importance to a business of an efficient public transport system Any distribution of products from producers to wholesalers or from wholesalers to retailers requires transportation. The cost of transporting some products can exceed the cost of producing them. An efficientform of transportation can result in higher costs and lower profits for the firm. For each form of transportation, firms should estimate timing, cost, and availability. This assessment allows the firm to choose an optimal method of transportation. The most common forms of transportation used to distribute products are truck, rail, air, water, pipeline. Transport Management: the importance of using environmentally friendly means of transport whenever possible9、Health & SafetyEmployee Safety: Firms ensure that the workplace is safe for employees by closely monitoring the production process. Some obvious safety precautions are to check machinery and equipment for proper working conditions, require safety glasses or any other equipment that one can prevent injury, and emphasize any special safety precautions in training seminars.Firms that create a safe working environment prevent injuries and improve the morale of their employees. Many firms, such as Allied Signal, now identify workplace safety as one of their main goals. Levi Strauss and Company imposes safety guidelines not only its U.S. facilities but also on Asian factorieswhere some of its clothes are made. Starbucks Coffee Company has developed a code of conduct in an attempt to improve the quality of life in coffee-producing countries.10、Life Skills: the importance of being able to cope with stress in a jobTechnology: the importance of training staff in how to use new technology when introducing it into the workplace.本页可删除亲爱的朋友：人生当自勉，学习需坚持。
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BEC商务英语（高级）口语-试卷25(总分：6.00，做题时间：90分钟)一、 SECTION 1 INTERVIEW (ABOUT 3 MIN)(总题数：1，分数：2.00)1.In this part of the test，you are asked to give a short talk on a business topic．You have to choose one of the topics from the three below and then talk for about one minute-You have one minute to prepare your ideas． 1. A．Product package：the importance of packaging products appropriately B．Staff management：how to achieve and maintain high motivation among workforce C．Development objectives：hour to set objectives for the company（分数：2.00）__________________________________________________________________________________________正确答案：(正确答案：)解析：解析：A．Product package：the importance of packaging products appropriately In recent times，numerous factors have made packaging an important marketing tool. Increased competition and clutter on retail store shelves means that packages now must pertorm many sales tasks-from attracting attention,to describing the product，to making the sale．Companies are realizing the power of good packaging to create instant consumer recognmon of the company or brand． B．Staff management：how to achieve and maintain high motivation among workforce Employees tend to be more satisfied with their jobs if they are provided(1)compensation that is aligned with their performance，(2)job security,(3)a flexible work schedule，and(4)employee involvement programs．Firms should offer job security，compensation that is tied to employee perfonnance，more flexible work schedules，and more employee inyolvement programs．To the extent that job satisfaction can motivate employees to improve their performance，firms may be able to a higher production level by providing greater job satisfaction． C．Development Objectives：how to set objectives for the company SMART illustrates the 5 characteristics of an efficient objective；it stands for Specific-Measurable-Attainable-Relevant-Timely． 1．Be SPECIFIC!When it comes of business planning．“specific”illustrates a situation that is easily identified and understood．It is usually linked to some mathematical determinant that imprints a specific character to a given action：most common determinants are numbers，ratios and fractions，percentages，frequencies．In this case；being “specific”means being“precise”．2．Be MEASUR ABLE!When we say that an objective，a goal，must be measurable，we mean there is a stringent need to have the possibility to measure，to track the action(s) associated with the given objective． 3．Be ATTAINABLE!It is understood that each leader will want his/her company/unit to give outstanding performances；this is the spirit of competition and such thinking is much needeck However，when setting objectives，one should deeply analyze first the factors determining the success or failure of these objectives．4．Be RELEVANT!The quality of an objective to be" relevant" refers to setting appropriate objectives for a given individual or team：you need to think if they can truly do something about it or is it irrelevant for the job they perfornL 5．Be TIMELY!Any usable and performable objective must have a clear timetable of when it should start and/or when it should end．Without having a timeframe specified，it is practically impossible to say if the objective is met or not．二、SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ide(总题数：2，分数：4.00)2.SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas.（分数：2.00）__________________________________________________________________________________________ 解析：3.In this part of the test，you are given a discussion topic．You have 30 seconds to look at the task prompt，an example of which is below，and then about three minutes to discuss the topic with your partner．After that，the examiner will ask you more questions related to the topic．1. Your company has found that ineffective time management is one of the major problem areas throughout the workforce．You have been asked to put forwardsome suggestions for improving the situation． Discuss，and decide together： ?why poor time management can become a major problem in companies ?what procedures could be adopted to ensure that time is managed effectively．?why poor time management can become a major problem in company When time is not well planned within a company， they usually do not allocate blocks of time to specified tasks．They do not have a definite idea of when they should complete a certain task．Poor time management could due to the simple fact that they often neglect the ordering of priorities and task is treated on an equal basis，even if it is a very urgent task． ?what procedures could be adopted to ensure that time is managed effectively First．we should make a11 the staff members realize how important effective time management is to our company．Another thing we can do is to make all the managers，or even every staff member，come up with a job description of their own．In this way，they can be pretty sure about what they are responsible for and what they are not．The top managers of our company should come up with a set of rules as to what kind of jobs should be given priority to．（分数：2.00）__________________________________________________________________________________________ 正确答案：(正确答案：)解析：。