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强烈推荐10个完全免费的英语学习App

强烈推荐10个完全免费的英语学习App

强烈推荐10个完全免费的英语学习App无忧英语是一款完全免费的英语学习软件,可以全方位提升你的英语水平,包括:英语听力、英语口语、英语语法、英语阅读、英语单词、英语写作等。

是一款非常认真好用的英语综合学习软件。

软件支持安卓和苹果版本。

它提供了丰富的英语听力学习素材,并且进行了精心的分类,让你通过多种方式提高英语听力;英语听力素材分类包括:电台、初中、高中、大学、四级、六级、考研、专四、专八、托福、雅思、电影、美剧、歌曲、纪录片、公开课、名人故事、国家地理、名人演讲、有声名著、经典美文、经典诗歌、TED 、情景对话、日常口语、旅游口语、商务英语、英语音标、趣味英语。

它提供了丰富的英语口语课程,包括:日常生活、商务求职、出国旅游、科技体育、中学教材、影音娱乐、时尚购物、校园生活等情景对话,其中每个分类里面还包括了很多个具体教程,每个教程提供三种学习方式,包括:PK 、修炼、闯关。

提供丰富的英语阅读材料,包括双语散文和双语阅读,其中双语散文包括:随笔、笑话、故事、诗歌和书虫。

支持实用的英语语法学习功能,包括:基础语法、语法写作、语法讲义、语法题库、模拟考试、错题复习;其中,基础语法学习包括:名词、冠词、代词、形容词和副词、动词、动名词、不定式、分词、独立虚拟语气、动词的时态和语态、句子类型、倒装、主谓一致、虚拟语气、定语从句、状语从句和情态动词。

它支持实用的英语基础课程学习功能,包括:音标学堂、英语语法、英语口语、写作高手、词根词缀、慢速短文。

文章中的10个英语学习软件,我都贴心的给你准备好了。

2:英语语法详解英语语法详解是一款完全免费的英语语法学习软件。

它的内容非常全面,从简单到复杂,基本覆盖了所有的语法知识点,包括:基本语法、语法进阶、重点难点。

基础语法包括:名词、冠词和数词、代词、形容词和副词、动词、动名词、不定式、特殊词、分词、独立主格、动词时态、动词语态、句子类型、倒装、主谓一致、虚拟语气、名词性从句、定语从句、状语从句、连词和情态动词。

学英语最好的app

学英语最好的app

学英语最好的app
近年来,手机应用程序(Apps)发展迅速,变得越来越普及,这样的应用程
序不仅可以满足个人的需求,还可以帮助人们学习语言。

英语是一种常用的语言,也是许多人学习的必备科目,所以也有各种各样的学习英语的应用程序,下面就介绍一些最流行的应用程序,并做出对比,以便帮助大家选择最好的学习英语的app。

第一款应用程序是Duolingo,它是免费的,它的优点在于它的功能强大,并
且拥有大量的免费ite它具有文字测试、听力测试、阅读理解以及听写功能,让学
习者更好地掌握英语的各项技巧。

此外,它有一个易于理解的用户界面,不仅可以让学习者游刃有余地掌握英语,还可以帮助他们养成良好的学习习惯。

第二款应用程序是Babbel,它也是免费的,它拥有语法、词汇、听力以及口
语训练等课程,让学习者更加全面、深入地学习英语。

此外,它的教程内容丰富多样,根据学习者的需求量身定制,不仅满足学习者的学习需求,还能让他们内心更有信心。

综上,这两款学习英语的应用程序都有各自的优势。

考虑到免费,易于使用,Duolingo及Babbel都是学习英语的不错选择。

但两者都有一定的缺点,比如Duolingo没有口语训练,而Babbel的口语也不是很完善,所以如果想拥有一个完
整的、强健的英语学习系统,最好还是两者结合起来就最好了。

英文介绍app范文

英文介绍app范文

英文介绍app范文大家的朋友圈在近期一段时间是否被“每日英文阅读打卡”刷屏呢?越来越多的人开始重视日常的阅读积累,尤其是很多英语学习者希望多读一些原汁原味的英文内容。

本期播种阅读就盘点了几款非常实用、好用的英语阅读APP,这些APP的阅读素材大都取材于国外原版文章,而且其中有很多都为读者提供了难度选择并提供生词查询功能。

各位老师赶紧Mark起来,不仅可以推荐给学生业余碎片化时间使用,也可以丰富自己的阅读课堂素材哦~Seed :生词查找“Seed”上的阅读材料都是英文媒体的资讯文章,并且标注难易程度和阅读时间,方便读者选择;同时面对生词的时候,可以点击词句查看翻译,便捷英语学习。

而且,读者可以查看阅读中遇到的关键词,帮助增长知识同时打破文化壁垒。

Newsela :分级阅读·Newsela 是一款主要面向学生的聚合类阅读平台,抓取《华盛顿邮报》等主流媒体的文章,由专人改写为难度系数不同的版本,每篇推荐文章前有颜色分明的类别标签,从简到难分为五个模式,读者可根据自身实际情况调整阅读内容。

双指滑动屏幕切换不同版本,阅读完一片文章后学生还可做小测试,更好地巩固所读知识。

Blinkist :快速读名著世界上优秀的非小说类作品都搬到了Blinkist上,读者可以从这里获取值得阅读的书籍,主要包括、短文、科普、职场、政治、历史、健康等多种值得阅读的英文书籍。

这家柏林的公司成立于xx年,其聘请了很多主题专家和作家对小说进行凝练,最终提供一个目录式的删减版本,这样用户就可以在15分钟内快速的读完一本书。

该App还提供了“听”的服务。

Quartz :兴趣阅读Quartz是一款能够使读者进行交互的新颖新闻主题英语阅读APP。

当读者打开APP的时候,当日重要新闻概要会首先映入眼帘,然后它会以“聊天对话”的形式提示用户选择阅读内容。

充斥着各种emoji表情的对话框会让学生阅读兴趣满满,尤其是当学生快要失去兴趣的时候,能够及时增加互动,把注意力又重新拉回来,从而轻松完成一则英语新闻的阅读。

英语单词神器

英语单词神器

英语单词神器
有很多英语单词学习软件可以被称为“神器”,它们提供了各种功能来帮助用户学习和记忆英语单词。

以下是一些受欢迎的英语单词学习软件:
1. Anki: Anki采用间隔重复技术,帮助用户记忆新单词。

用户可以创建自己的卡片,也可以从各种资源中导入卡片。

2. Duolingo: 这是一款免费的语言学习游戏,通过游戏化的方式帮助用户学习新单词和语法。

3. HelloTalk: 这是一个社交语言学习应用,它帮助用户与母语者进行交流,以学习新的单词和短语。

4. Quizlet: Quizlet提供数百万个在线单词卡,用户可以创建自己的学习集。

它也有一个非常强大的搜索功能,用户可以搜索任何他们想要学习的单词或短语。

5. Memrise: Memrise提供一系列的记忆课程,帮助用户记忆新的单词和短语。

它的课程设计旨在帮助用户在短时间内记住大量的信息。

以上这些软件都有其独特的特点和优势,你可以根据自己的需求选择最适合你的软件。

演讲稿播放软件下载

演讲稿播放软件下载

演讲稿播放软件下载在互联网时代,演讲成为了一种重要的传播和表达方式。

无论是在学校教育中还是在工作环境中,我们都有可能需要准备和进行演讲。

为了更好地呈现演讲内容,演讲稿播放软件成为了必备的工具之一。

下面将介绍几款值得推荐的演讲稿播放软件,并提供其下载链接。

1. WPS演示:WPS演示是一款功能强大且广受欢迎的演讲稿播放软件。

它拥有丰富的模板和设计工具,可以帮助用户创建出精美独特的演讲稿。

同时,WPS 演示还支持实时云同步和多人协同编辑,方便团队合作。

想要下载WPS演示软件,可以访问官网:2. PPTV:PPTV是另一款备受推崇的演讲稿播放软件,它具有简单易用的界面和丰富的功能。

PPTV支持将演讲稿转换为视频,方便在不同平台上播放和分享。

此外,PPTV还提供了多种视觉效果和动画效果,可以帮助用户更好地展示演讲内容。

想要下载PPTV软件,可以访问官网:3. Prezi:Prezi是一款创新的演讲稿播放软件,以非线性的展示方式著称。

用户可以在一个大地图上自由移动和展示演讲内容,让观众更容易理解和记忆。

Prezi 还提供了多种模板和主题,方便用户快速创建出引人注目的演讲稿。

想要下载Prezi软件,可以访问官网:以上是几款较为知名的演讲稿播放软件,它们都有各自的特点和优势,可以根据个人需求选择适合的软件。

值得注意的是,以上下载链接都是官方提供的,可以放心下载和使用。

除了上述软件,还有一些其他的演讲稿播放软件也值得一提,比如大家熟知的Microsoft PowerPoint、Google Slides等。

这些软件在功能和稳定性方面也有着出色的表现,并且被广泛使用。

总之,演讲稿播放软件对于准备和进行演讲来说是不可或缺的工具。

它们能够帮助我们更好地展示演讲内容,提升演讲的质量和效果。

根据自己的需求选择适合的软件,并通过官方渠道下载和安装,以确保软件的安全性和稳定性。

祝愿大家在演讲中取得好成绩!。

大学英语教材配套app推荐

大学英语教材配套app推荐

大学英语教材配套app推荐随着移动应用程序的迅速发展,它们在教育领域的应用也变得越来越普遍。

大学英语教材是培养学生英语语言能力的重要工具,而配套的学习应用程序则可以提供更加方便、灵活的学习方式。

本文将为大家推荐几款优秀的大学英语教材配套app,帮助学生提高英语学习效果。

一、朗文大学英语教材配套app朗文大学英语教材是众多大学英语教材中的佼佼者,其配套app为学生提供了丰富的学习资源。

通过这款app,学生可以随时随地在线学习教材中的单词、课文和语法知识。

此外,app还提供了配套的练习题和听力材料,帮助学生巩固所学内容。

这款app用户界面简洁明了,功能齐全,是学生学习大学英语教材的理想助手。

二、麦克米伦大学英语教材配套app麦克米伦大学英语教材是一套广泛使用的教材系列,其配套app提供了多种学习功能。

学生可以通过这款app查阅教材中的课文和单词释义,学习正确的发音和用法。

此外,app还提供了在线互动练习和听力材料,帮助学生提高语言听说能力。

同时,该app还具有定制化学习计划和个性化评估功能,帮助学生更加高效地学习英语。

三、剑桥大学英语教材配套app剑桥大学英语教材是学术性较强的一类教材,其配套app为学生提供了专业而全面的学习资源。

学生可以通过这款app学习教材中的课文、生词和语法知识,并进行在线练习和评估。

此外,app还提供了丰富的听力材料和口语练习,帮助学生培养英语听说能力。

这款app界面设计简洁大方,功能齐全,适合学生系统学习和复习大学英语教材。

四、牛津大学英语教材配套app牛津大学英语教材是一套经典的教材系列,其配套app为学生提供了全方位的学习支持。

学生可以通过这款app学习教材中的单词、课文和语法知识,并进行在线练习和考核。

此外,app还提供了高质量的听力材料和口语练习,帮助学生提高英语听说水平。

这款app界面友好,功能丰富,是学生学习牛津大学英语教材的良好助手。

综上所述,大学英语教材配套app为学生提供了更加便捷和高效的学习方式。

初三口语练习APP推荐

初三口语练习APP推荐

初三口语练习APP推荐如今,随着人们对英语学习的重视程度不断提升,口语练习也成为了很多人追求的目标。

然而,在繁忙的生活中,大多数人很难找到合适的时间参加口语培训课程。

这时,一款好用的口语练习APP就显得尤为重要了。

本文将为大家推荐几款初三口语练习APP,帮助大家提高口语表达能力,让英语学习更加高效。

1. DuolingoDuolingo是一款备受推崇的语言学习APP,它提供了丰富而又有趣的口语练习内容。

它包含有海量的练习题和语音对话,帮助用户熟悉口语表达。

通过听力练习、口语模仿和对话技巧的训练,Duolingo帮助初三学生逐渐提高口语能力,扩大词汇量。

2. HelloTalkHelloTalk是一款专为学习者提供语言交流的APP。

在这个平台上,用户可以与母语为英语的人士进行语音、文字交流。

你可以通过与来自世界各地的学习者直接进行对话来提高口语能力。

这种实时交流的方式有助于初三学生更好地掌握真实口语表达,增强口语交际能力。

3. Rosetta StoneRosetta Stone是另一款备受推荐的口语练习APP。

它提供了丰富的口语练习材料,帮助初三学生通过模仿和跟读来提高发音准确性。

该App通过自然语言交流的方式,使学生能够更好地理解和运用英语表达。

它的互动性和定制化学习计划也让初三学生的口语练习更加有针对性和高效。

4. Speak English DailySpeak English Daily是一款适用于初三学生的英语口语学习APP。

它提供了丰富的口语练习题目,包括日常对话、情景模拟和口语训练等。

通过每日坚持的练习,初三学生可以提高口语流利度和自信心。

这款APP还提供了语音评测功能,帮助学生准确检测自己的口语水平和进步情况。

总结起来,以上推荐的几款初三口语练习APP都是非常实用的工具,它们提供了丰富的练习内容和个性化的学习计划,让初三学生能够在自己的时间和空间内进行有效的口语训练。

通过使用这些APP,初三学生可以提高口语流利度、丰富词汇量,更好地应对英语口语考试和日常口语交流。

赏析英文作文app推荐

赏析英文作文app推荐

赏析英文作文app推荐1. I would recommend the English Writing app, which provides a platform for users to practice and improve their writing skills in English. It offers various writing exercises and prompts, allowing users to explore different topics and genres. The app also provides instant feedback and suggestions for improvement, helping users to enhance their writing abilities.2. Another great app to consider is the English Vocabulary Builder, which focuses on expanding users' vocabulary in a fun and interactive way. It offers word games, quizzes, and flashcards to help users learn and remember new words effectively. The app also provides example sentences and audio pronunciations, allowing usersto practice using the words in context.3. For those who want to enhance their listening skills,I would recommend the English Listening app. It offers a wide range of audio materials, including conversations,speeches, and podcasts, covering various topics anddifficulty levels. Users can listen to the audio and answer comprehension questions to test their understanding. Theapp also provides transcripts and translations for further reference.4. If you're interested in improving your pronunciation, the English Pronunciation app would be a great choice. It offers pronunciation exercises, tongue twisters, and phonetic charts to help users master the correct pronunciation of English sounds. The app also provides recordings of native speakers, allowing users to compareand imitate the correct pronunciation.5. Lastly, I would recommend the English Grammar Checker app, which helps users to correct grammar mistakes and improve their writing accuracy. It scans the text for grammatical errors, spelling mistakes, and punctuation errors, providing suggestions for corrections. The app also offers grammar explanations and examples, helping users to understand and learn from their mistakes.In conclusion, these apps provide a wide range of resources and activities to help users improve their English writing, vocabulary, listening, pronunciation, and grammar skills. Whether you're a beginner or an advanced learner, these apps can be valuable tools in your language learning journey.。

wrap怎么读

wrap怎么读

wrap怎么读wrap是一个英语单词,读音音标是[ræp]。

wrap主要用作名词和动词,作名词时中文意思是:(女用)披肩,围巾; 包裹(或包装)材料; (拍摄电影时)完成拍摄,停机。

作动词时中文意思是:包,裹(礼物等); 用……包裹(或包扎、覆盖等)。

一、wrap词态变化第三人称单数:wraps复数:wraps现在分词:wrapping过去式:wrapped过去分词:wrapped二、wrap双语例句1.A scarf was wrapped around his neck.他的脖子上围着一条围巾。

2.The minister declared that he was wrapped.部长公开表示他特别满意。

3.Wrap all your glasses in newspaper.把你的玻璃杯全用旧报纸包起来。

4.If the package is wrapped well, we assume the contents are also wonderful如果包装精美,我们就会认为里面装的也是好东西。

5.The service also extends to wrapping and delivering gifts服务项目还包括包装和递送礼物。

6.Then she stood up, wrapping her coat around her angrily然后她站了起来,怒气冲冲地穿上大衣。

7.She damped a towel and wrapped it round his leg.她弄湿毛巾,把它裹在他的腿上。

8.He wrapped the package in brown paper and tied it with string.他用棕色包装纸把包裹包好,又用细绳捆上。

查英语单词app推荐排行榜 查英语单词app推荐排行榜前十名

查英语单词app推荐排行榜 查英语单词app推荐排行榜前十名

查英语单词app推荐排行榜查英语单词app推荐排行榜前十名1、《乐词》一款涵盖高中学习以及所有高等级英语单词的软件。

根据科学记忆的方式帮助你一步步学习单词,轻松上手。

当你在突然忘记单词的时候打开app,迅速查找你想知道的单词。

2、《百词斩》一款老少皆宜的单词搜索工具,所有英文单词都有,无论是小学生使用还是工作需要,都可以一键找到想要的单词。

还有离线功能,可以让你在任何情况下查单词。

3、《维词》作为一款紧贴国内高中生专门使用的单词app,囊括了大量的基础进阶单词并且和国内教材同步。

下载这款app,你在学习期间一定不会因为单词而抓耳挠腮。

4、《词会》字如其名,使用这款单词app,迅速学会单词。

内置海量词库在线搜索,更有深度解析功能。

如果你对查找到的单词还是略有生疏,那么这个功能完美解决你的疑虑。

5、《海词词典》一款符合中国人学习的word软件,英汉翻译一键可搜,保证每一句话的标准真概念。

以数据形式分析单词的性质和用法,帮助你实现对英语的深度理解。

6、《词根单词》一款全方面的单词使用软件,如果你是学生党,那么app内的自动复习功能一定非常适合你。

独特规律教学,无论是你从零开始掌握单词,抑或是查找单词,在这里全面满足。

7、《简单单词》如果你只是想找到你需要的文字,那么这个app一定非常适合你。

5000常用词,一键搜索功能,按根学习。

无论是日常使用还是学习辅助,这都将是你的最佳选择。

8、《单词帮》根据课本和教材的实时更新,通过掌握中国人的英语学习习惯,最大限度地教授单词分析,让每一个你看不懂或听不懂的单词都能在五分钟内轻松掌握。

快来下载体验吧。

9、《极光单词》内置专属单词教学功能,全新形式的场景记忆模式,助你轻松记忆单词。

只要按一下屏幕就能掌握遗忘的单词。

如果你想拥有轻松愉快的体验,那么这款应用必不可少。

10、《金山词霸》一个真正权威的,功能强大的单词搜索工具,带给你强大的体验。

收集世界单词表,无论是英语中的常用词、生僻词还是生词。

学英语好用的app

学英语好用的app

学英语好用的app介绍10个非常棒的英语学习APP,装在手机上,让你每天都能有空提升自己。

1、羊驼英语羊驼英语APP比较好用,主要在于它有点像英语学习版本的今日头条,打开APP就会推送英语学习视频,然后视频点进去就是单词、亮点表达一类的知识点,还可以通过录音,模仿表演,自己学着给视频配音,系统自动打分纠正。

这个模式很好用,因为里面的视频都不长,也有趣,视频内容都比较实用,可以在空闲的时候用学习英语来打发时间,能自我驱动,持久地投入时间和精力,这就不像很多英语学习APP,打开APP学习像是做任务,时间一长也就不想学了。

2、扇贝单词扇贝单词也是我较为推荐的一款APP,用于对单词的记忆非常不错,会根据记忆曲线,重复地让你背诵,以取得更好的效果,而且它里面有很多单词书,适合各种目的的人群。

你甚至能把这个APP当做一个社交网站,因为里面有小组和打卡的机制,可以用来督促自己的坚持。

事实上,整个扇贝系列都是非常棒的,不过因为篇幅限制,所以我这里只推荐一个,其余需要自己的摸索和尝试。

3、百词斩百词斩也是我所强推的一个学习单词的APP,非常地有帮助,能让你更有效地记忆单词,而且里面的那些记忆的方法都很有趣,让人忍俊不禁,还有电台和视频,可以用更生动和形象的方式,让人牢固掌握。

当然,记完单词后,都安排了复习和习题阶段,可以用来加强效果4、沪江开心词场这款沪江的产品,延续了这个老牌英语学习企业的风格,内容很丰富而且语料很充足,不失为一款英语学习市场上有竞争力的精品。

当然,这个APP相比于前两者,还是有一定缺陷的,譬如说设计上就没有前面的有格调,不过还是瑕不掩瑜的。

5、有道词典有道词典基本上是国内的王牌手机词典APP了,用户广泛,基本上所有用过手机词典的人,都至少是听说过这个产品。

我亲自使用过,也觉得效果特别好,可以离线下载词典,而且还有每日的精彩文章推送,还有内置的英语新闻和书籍等等,非常棒。

其实它还有个功能,就是可以把你查过的单词汇总成一本单词书,让你不停地背诵,效果也不错。

大学英语教材翻译软件推荐

大学英语教材翻译软件推荐

大学英语教材翻译软件推荐近年来,随着全球化的深入发展,英语在大学教育中的重要性日益突显。

然而,对于大部分非英语专业的学生来说,英语学习常常成为一大困扰。

为了帮助学生更好地学习英语,许多教材翻译软件应运而生。

本文将为大家推荐几款优秀的大学英语教材翻译软件。

首先推荐的是“英语助手”翻译软件。

这款软件提供了从词汇到句子,甚至是文章的翻译功能。

用户只需将待翻译的文字输入软件界面,即可获得瞬间的翻译结果。

不仅如此,该软件还提供了真人发音和扩展例句,帮助学生更好地理解翻译的意义和用法。

该软件界面简洁明了,操作简单方便,适用于大学英语基础教学中的词汇和句子翻译。

其次,推荐的是“谷歌翻译”软件。

谷歌翻译是一款免费的在线翻译工具,具有强大的翻译能力和广泛的语言支持。

用户可以通过输入文字、语音或拍摄照片的方式进行翻译。

该软件的优势在于其翻译准确度较高,能够胜任较为复杂的语句翻译,并且支持多种语言之间的互译。

此外,该软件还提供了一键复制、分享和收藏等功能,方便用户在学习过程中的使用。

最后,推荐的是“剑桥词典”翻译软件。

作为一款权威的英语学习工具,剑桥词典软件提供了丰富的英语词汇和释义,并提供了真人发音、例句、词组搭配等相关信息,帮助学生更好地理解单词的用法和上下文语境。

该软件还支持用户自主创建生词本,并提供了背单词的功能,以便学生系统地记忆和巩固英语词汇。

综上所述,以上是笔者为大家推荐的几款优秀的大学英语教材翻译软件。

这些软件不仅提供了准确而便捷的翻译功能,还配备了多种辅助学习的功能,能够满足大学英语学习的需求。

希望同学们在英语学习的过程中能够合理利用这些工具,提高自己的英语水平,取得更好的学习效果。

注意:正文字数约490字。

分享几个手机必备的英语APP

分享几个手机必备的英语APP

分享几个手机必备的英语APP1、BBCnews基本是全英文的APP软件,可以了解到全球新闻头条动态,涵盖了众多热点话题,如政治、经济、可以、娱乐、体育等,图文并茂。

本APP最大的亮点在于既可以随时听到官方的广播,也可以看全球新闻简讯的视频。

2、Quora即美国版的知乎。

这是一款高逼格的手机APP全英文模式其实里面的华人也非常多,经常做一些经典的回答,但是也是英文。

3、TEDTed是一个汇集了全球众多科学、设计、文学、音乐等领域的杰出人物,分享他们关于技术、社会、人的思考和探索。

TED的理念就是“值得传播的创意”。

这款APP可以看到很多优质的演讲视频,接触到广泛的知识,对于我们扩宽知识面是非常有帮助的。

4、Merriam-Webster韦氏字典这是一款英译英的词典,有可能一个词没弄懂又要去查另外一个词,但是这对于我们学习英语是很有益处的,利用英译英词典一方面可以掌握更多的词汇,另一方面也在摆脱看见一个词就想找到对应汉语意思的思想。

这款APP非常人性化,会每天推送一个单词供我们学习,还列出了生动的例子和历史渊源。

还让人心动的地方就是,这款词典居然带有单词游戏,还不赶快去体验一番。

5、百词斩这几乎是一款很神奇的英语学习软件,几乎每一个单词都有配图,齐全的单词表,包括四六级考研雅思托福托业等,还有精美的单词锁屏以及单词电台、TV等有趣的功能。

每天养成背单词的好习惯,升学升职不是梦。

6、译学馆里面有很多精品视频,更重要的是还有超多的视频你可以去认领翻译,在翻译中学习,最后等审核组通过之后,你就能看到你翻译出来的作品,这当然会给你带来很大的成就感,也会增强你的学习动力。

总之,与其多打几盘王者荣耀,不如多听听新闻,看看有用的视频,学会利用手机获取更多的知识,提升自己的英语水平,等到哪一天需要用英语的时候,才知道这一切并不是无用功。

英语展示app war

英语展示app war

APPLE V TENCENT IN CHINAAPP WARS1. ECONOMIST:APPLE V TENCENT IN CHINA APP WARS•IN MOST of the world, the success of Apple’s “walled garden” of proprietary software has two elements. First, its attractive services: users tend to be addicted to its iTunes music shop and iBooks store. Second, the complexities involved in switching from an iPhone to another device without losing music files or having to re-download apps.Neither factor works as well in China. There, many of Apple’s services have not taken off. The American giant missed the boat on music sales in the country, reckons Matthew Brennan of China Channel, a technologyconsultancy. Its sales of books are blocked by the government. In addition, few would disagree that its messaging service is a flop and that Apple Pay, its mobile-payment offering, is irrelevant—its market share on the mainland is only1%. A “genius” employee at an Apple store in Shanghai admits sheepishly that“iCloud doesn’t work very well in China.” And switching is a doddle in China, observes Ben Thompson of Stratechery(某个调查机构), an industry newsletter.Nearly everyone uses WeChat, an app made by Tencent, one of China’s three big internet giants, for everything from social media to payments. Through WeChat it is easy to transfer photos, messages, contacts and payments history maintained on that app from one device to another. No wonder that Apple’s retention rate among iPhone users, which tops 80% in America and Britain, is only 50% in China. That does not bode well for a key market. Apple’s revenues in greater China have nearly doubled since 2013, to $48.5bn in 2016, thanks in part to its mainland app store. App Annie, a research firm, reckons it is the world’s biggest Apple app store, as measured by revenue. But Apple’s results for the first quarter of the year showed total sales falling by some 14% in greater China compared with a year ago, the fifth consecutive quarter of decline. Canalys, a market-research firm, estimates that shipments of iPhones on the mainland plunged by a quarter in the first quarter. Hostilities have now broken out with Tencent. The two had co-existed happily: since richer Chinese prefer iPhones to Android phones, these devices are where WeChat made much of its money. But earlier this year, WeChat launched “mini-programs,” a form of lightweight app that operates independently of Apple’s app store and robs it of revenues.•Apple, meanwhile, had disliked but tolerated WeChat’s practice of allowing users to reward generators of content (for example, opinion columns) with small tips. These bypass Apple’s own payments mechanism. On April 19th Apple obliged WeChat to shutdown tipping.Another front in the fighting is that the American firm’s mainland app store accepts Alipay, a payment service from China’s Alibaba, but not WeChat’s payment offering. Broadly, WeChat is going from being a social-media platform(akin to Facebook and WhatsApp rolled into one) tobecoming a mobile-operating system,putting it on a collision course with Apple. “There is a war going on,”says Mr.Brennan. Who will win such a clash of titans? Rumours are swirling among tech experts about what might happen next. Apple is trying to fortify its position. It is investing heavily in its large network of stores and research labs on the mainland; and it plans to include China in the first wave of countries in which its highly anticipated new iPhone will be launched later this year. But Apple is on the defensive, where as Tencent is firmly on the attack. Mr. Brennan speculates that Tencent might even launch a WeChat phone, which would make Tencent’s offering completely independent of the iPhone. Anywhere else in the world, it would be foolish to go up against the Californian giant (加州巨兔). In China, though, the native firm may have the advantage. As Connie Chan of Andreessen Horowitz, an investment fund in Silicon Valley, puts it: “Loyalty is much, much stronger to WeChat than to Apple in China.”Points:1.“iCloud doesn’t work very well in China.”2.Nearly everyone uses WeChat3.Apple total sales falling by some 14% in greater China compared with a year ago4.earlier this year, WeChat launched “mini-programs,” a form of lightweight app thatoperates independently of Apple’s app store and robs it of revenues.5.On April 19th Apple obliged WeChat to shutdown tipping.6.Wechat a social-media platform to a mobile-operating system7.There is a war going on,8.Californian giant(加州巨兔)------Apple9.Loyalty is much, much stronger to WeChat than to Apple in China.•Chinese tech giant Tencent has chosen the 10th anniversary of the unveiling of the iPhone to launch a rival to Apple’s App Store.WeChat , China’s most frequently used mobile app, today started offering “miniprograms ” within the app from third-party developers. Users can now book a shared ride with Didi, order a gift from , or rent a bicycle from Mobike —and use over 100 other “apps within the app” —without leaving the WeChat platform.The new miniprogram function makes WeChat, or Weixin in Chinese, the first big platform to provide an alternative to the App Store from Apple, which has tightly controlled what programs can be installed on an iOS device.While Tencent said the launch of the feature was timed to pay tribute to Apple and Steve Jobs, it is likely to be seen more as a challenge by the US company to its smartphone app dominance.WeChat's miniprogram platform adds to the list of threats that Apple is facing in China. Its profits in the region fell a fifth in the year to September 2016, and last week it buckled to Chinese government pressure to remove the New York Times app.Apple has responded to Tencent’s move by saying its rival is not allowed to call miniprograms “apps”, according to Pony Ma, Tencent’s chief executive.The miniprograms can be used almost instantly and provide stripped-down functions compared to the original full apps.Rather than the 30 per cent cut that Apple takes from App Store purchases, developers have not been asked to give any cut to WeChat, according to Matthew Brennan of the tech consultancy ChinaChannel.In addition, miniprograms are “device -neutral”, meaning they will run in exactly the same way on Android and iOS.“Platforms for app distributions have been attempted before —Google and Baidu attempted to do this from their search engine interface —but we've seen limited attraction,” said Sandy Shen of tech research firm Gartner.Creating in-app platforms for app distribution is attractive to companies and third-party developers because of the flow of user time, payments and user data through the parent app.WeChat's captive audience makes it a more plausible candidate to crack open in-app app distribution. The platform accounts for 35 per cent of all time spent on mobiles in China, according to QuestMobile, the tech research lab. More than 750m people log into WeChat daily, and half of them use it for more than an hour and a half each day.“Tencent is winning the mobile war. Miniprograms will come to have a material impact on Apple’s App Store revenues; around 15 per cent of China’s mobile market are iOS users. Tencent is Apple’s number one source of income from the App Store globally,” said Mr Brennan.In-app purchases made through WeChat’s miniprograms are directed through Tencent’s mobile -payment system.“We don’t even have personal privacy to start with, so it’s actually safer if our personal data are in the hands of big companies like Tencent rather than small apps,” said Carol Shao, an arts industry professional and WeChat user.Additional reporting by Sherry Fei Ju2. FINANCIAL TIMES: WECHAT LAUNCHES ALTERNATIVE TO APPLE APP STOREPoints:1.Tencent is Apple’s number one source of income from the App Store globally2.China’s most frequently used mobile app, today started offering “miniprograms” withinthe app from third-party developers.3.The miniprograms can be used almost instantly and provide stripped-down functionscompared to the original full apps. Rather than the 30 per cent cut that Apple takes from App Store purchases4.“Tencent is winning the mobile war. Miniprograms will come to have a material impacton Apple’s App Store revenues3. BUSINESS INSIDER:OPENING SHOTS HAVE BEEN FIRED INA BATTLE BETWEEN APPLE AND CHINA'S MOST VALUABLE COMPANYN•A business dispute is brewing between Apple and Tencent, China's most valuable company, and it looks like the Chinese government could get involved, the Wall Street Journal reported on Thursday.Here are the basics: the dominant app in China is Tencent's WeChat, a messaging program that does a lot more. Users can also use it to order food, transfer money, and play games.One of WeChat's features is called "tipping." If one user likes another's posts or photos, she can send that person a few yuan from her WeChat st month, Apple told Tencent it considers tips to be in-app purchases. The iPhone maker takes a 30% cut on in-app purchases, so it was saying it felt entitled to a similar payout from WeChat tips.Executives at Tencent are furious. "We don’t charge anything as the platform, but Apple gets 30% for doing nothing,”a Tencent executive told the Wall Street Journal.Tencent has even talked to Chinese regulatory agencies, including the Ministry of Industry and Information Technology, according to the report. Tencent is one company that has the power not to buckle under Apple's power. And Apple needs the iPhone to remain popular in China to continue growing.Apple's sales in the China region in the first quarter of 2017 were down 14% from the same quarter in 2016. That marked the continuation of a downward trend for the tech giant. Its China sales in 2016 totaled $46.5 billion, which was down nearly 24% from the prior year.Tech analyst Ben Thompson previously identified WeChat as one reason why Apple may be underperforming in China.For all intents and purposes WeChat is your phone, and to a far greater extent in China than anywhere else, your phone is everything.Naturally, WeChat works the same on iOS as it does on Android. That, by extension, means that for the day-to-day lives of Chinese there is no penalty to switching away from an iPhone. Unsurprisingly, in stark contrast to the rest of the world, according to a report earlier this year, only 50% of iPhone users who bought another phone in 2016 stayed with Apple.Apple needs WeChat to continue growing in China. WeChat wants special treatment and rules under Apple's App Store platform. This is shaping up to be one of the biggest battles between American and Chinese tech giants in recent memoryPoints:1.it looks like the Chinese government could get involved2.One of WeChat's features is called "tipping." If one user likes another's posts or photos,she can send that person a few yuan from her WeChat account.3.Apple told Tencent it considers tips to be in-app purchases. The iPhone maker takes a 30%cut on in-app purchases, so it was saying it felt entitled to a similar payout from WeChat tips.4.We don’t charge anything as the platform, but Apple gets 30% for doing nothing5.Apple needs WeChat to continue growing in China. WeChat wants special treatment andrules under Apple's App Store platform. This is shaping up to be one of the biggest battles between American and Chinese tech giants in recent memory4. WALK THE CHAT:TENCENT CANCELED TIP FEATURE, DECLARATION OF WAR AGAINST APPLE?•Last night, WeChat made two announcements:•Due to Apple’s new regulation 3.1.1, iOS users can no longer use the “Tip Author feature” (which enable to give small sums of money to support a WeChat Official Account). Authors can still post personal QR code to collect payment from users• 6 hours later, WeChat posted another article: same announcement, but the workaround of putting personal QR codes to accept payments was not allowed anymore•What is Tip feature•It’s the feature at the end of article, where readers can tip the authors for the content.•Who does this impact?•Individual authors who depends on tips will be directly impacted by the change. According to a16z report, iOS phone units sold make up for less than 17% of the total volume, but the revenue from iOS users is around 50% of total in-APP purchases. This distribution may be even more skewed within China due to the popularity of iPhone among the middle class.•Apple force Tencent to close the tip feature?•All purchases happens within Apple should go through Apple’s in-App purchase. This is not a new regulation. As a platform, Apple takes a 30%from the purchase amount.•For example, if you purchase WeChat icons, you are paying through the in-App purchase This Apple regulation update is not specific related with WeChat. Any digital content purchased through iOS app is subject to the 30% hair cut.•Tencent is grTencent is growing to be a competitor against Apple.•WeChat is growing to be another independent “one-app to rule them all” ecosystem. Within WeChat, users no longer needs to purchase any otherApps.This directly impact the Apple’s App ecosystem.•In the announcement, WeChat indicates its been negotiating with Tencent for a long period, (the Apple regulation was released in June 2016, almost a year ago).•According to Jason Ng, a Chinese tech blogger, WeChat has long been negotiating with Apple on the issue of Tips, the original negotiation is to enable the Tip feature through in-app purchase.•What changed?•Since early this year, WeChat launched Mini Program, a feature to replace Apps). Mini-program was originally called 应用号, which translated to App Account. The name was rejected by Apple since it sounds too much like Apps. Since last week, WeChat released 8 features for Mini Programs:•Ability to scan QR code on Moments•Ability to link with WeChat menu•Connecting with 3rd party platforms•WeChat has became stronger than ever as the ecosystem for “Apps”. It’s ready to say no to Apple for working against it.•Conclusion•This may just be the beginning of a war between the two IT giants. When at war, user experience is the automate sacrifice.For example, the Alibaba-Tencent war result in blocking each other’s system in every possible way. Let’s hope this one won’t result too ugly.SOURCES:1.经济学家(economist):/news/business/21722212-wechat-launches-mini-programmes-apple-bans-tipping-tencent-takes-apple-china2.经济时报(financial times):https:///content/d00fb4ee-d645-11e6-944b-e7eb37a6aa8e3.商业内参(business insider):/apple-and-tencent-dispute-over-in-app-payments-2017-54.领英(walk the chat):https:///tencent-canceled-tip-feature-declaration-war-apple/THANK YOU FOR LISTENING!。

英语学习APP评测与推荐

英语学习APP评测与推荐

英语学习APP评测与推荐随着科技的发展和社会的进步,移动设备的普及使得人们的生活更加便捷和快速。

英语作为全球通用的语言,越来越多的人开始学习英语。

随着人们的时间和空间的限制,传统的英语学习方式显得有些教条和不够灵活,而学习英语的APP应运而生,为英语学习者提供了更加便捷和高效的学习方式。

本文将从此出发,为大家推荐几款优秀的英语学习APP。

一、HelloTalkHelloTalk是一款以语言交流为主要功能的APP,该应用可以让用户与世界各地的人们联系,与其分享文化和兴趣等。

这个APP 最大的特点是提供即时翻译功能,用户可以通过它与母语为英语的人交流,同时可以获得实时翻译的帮助。

另外,HelloTalk还提供了语音聊天、语音识别等多种功能,帮助用户更好地学习英语口语和语音。

二、 DuolingoDuolingo是一种全球知名的语言学习APP,收到了很多用户的好评。

该APP提供了不同水平的英语教学,从新手到专家,用户可以根据自己的实际情况选择合适的教学课程,通过这种方式来提高其英语水平。

Duolingo的学习教材包括听力、口语、阅读和写作等方面,用户可以通过这些不同的教材,提高自己的英语水平。

另外,Duolingo还提供了丰富的语音练习和单词积累方式,帮助英语学习者更好地掌握口语和词汇。

三、MemriseMemrise是一种基于记忆科学的英语学习应用,其最大的特点是以游戏的形式来进行词汇记忆。

该APP提供了大量的单词和短语,用户可以通过词汇习惯,以及不同的记忆游戏来进行词汇记忆。

另外,Memrise还支持用户进行听说练习和语法学习,同时它的学习内容丰富,根据用户兴趣和需求进行学习,所以用户可以获得一个更加充实的英语学习体验。

四、BabbelBabbel是一款市场上较为适合初学者使用的英语学习应用。

它的学习内容包括读写、听说和文化等方面,用户可以通过不同的课程来进行学习。

Babbel的语法教学非常实用,它可以帮助学生搭建起英语语言的基础,达到较为准确和规范的语言表达方式。

英语练习题app推荐初二

英语练习题app推荐初二

英语练习题app推荐初二随着科技的发展,手机应用程序(app)成为我们日常生活中不可或缺的一部分。

对于初二学生来说,学习英语是一个重要的任务,而使用英语练习题app可以提供便捷的学习工具和资源。

本文将为初二学生推荐几款优质的英语练习题app,帮助他们提高英语水平。

一、DuolingoDuolingo是一款颇受欢迎的英语学习app,提供了各种交互式练习题,以帮助用户提高听力、阅读、写作和口语技能。

初二学生可以通过Duolingo的游戏化学习方式,提高他们的英语词汇量和语法知识。

此外,Duolingo还提供了个性化学习计划和进度跟踪功能,使学生能够自主制定学习目标和监测自己的学习进展。

二、QuizletQuizlet是一个功能强大的学习平台,它为初二学生提供了丰富的英语练习题资源。

学生可以使用Quizlet创建自己的学习集合,包括单词、短语、句子和语法规则。

同时,Quizlet还提供了各种学习模式,如闪卡、测验和拼写练习,以帮助学生巩固所学内容。

此外,Quizlet还允许学生与其他用户共享学习资源,促进学习交流和互助。

三、Write & ImproveWrite & Improve是一款专注于提高写作技巧的英语练习题app。

通过该app,初二学生可以提交自己的写作作品,随后会得到专业教师的详细反馈和建议。

这个过程有助于学生发现并改正他们写作中的错误,提高写作表达能力。

Write & Improve还包括各种写作主题和练习题,以便学生能够有针对性地提升他们的写作能力。

四、English Listening and SpeakingEnglish Listening and Speaking是一款注重听力和口语练习的app,特别适合初二学生提高他们的英语听说能力。

它提供了大量有趣的对话和演讲录音,学生可以通过听力理解和口语模仿来提高自己的英语交流能力。

此外,该app还提供了录音和评估功能,学生可以录制自己的语音作品,并得到准确和及时的反馈。

初中英语单词跟读软件app有哪些 初中英语单词跟读软件有哪些

初中英语单词跟读软件app有哪些 初中英语单词跟读软件有哪些

初中英语单词跟读软件app有哪些初中英语单词跟读软件有哪些1、《初中英语单词同步学》这是一个同步教材单词的软件。

该应用采用了先进的语音识别和智能学习技术,以及word Otawa游戏等学习方法。

,帮助中学生轻松、快乐、高效地学习单词。

2、《新课标初中英语助手》这是一款初中英语智能点读的软件。

新课标7到9年级的单词和课文都是用高清原声配音的,可以跟读,也可以点读。

也有很多一线老师授课,综合分析课文知识点。

3、《英语点读助手》这是一本英语点读学习助手,涵盖了小学、中学各个年级的英语点读。

小伙伴们可以做单词知识点的单点阅读、整页点阅读和互动练习。

4、《拍读英语》这是一款英语图片翻译跟读软件,智能拍照学英语,趣味互动学英语语法,全面学习英语,眼手脑相互配合,高质量拼写跟读英语。

5、《可可英语》这是一款可以随时随地学习英语的软件。

是学生和白领必备的英语听说训练神器。

其丰富贴心的功能可以满足朋友们在英语听说训练、英语单词课文跟进、英语晨读等方面的需求。

6、《流利说英语》这是一个有趣而有效的英语口语学习软件。

软件有核心英语课程,丰富多彩的配音课程,系统的内容编排。

每天更新地道实用的英语对话,促进朋友们英语口语、词汇、听力的提高。

7、《365英语》这是一款让朋友从零开始成为英语高手的软件,游戏化的课程,突破性的学习方法,让朋友轻松成为英语高手。

该软件最大的特点是跟随英文单词和英文文本的功能。

8、《英语学霸》这是一款免费的零基础英语学习跟进软件,是千万用户信赖的选择。

可以轻松克服学习英语的困难,代理朋友阅读字母、单词、句子、课文等。

日常生活中用到的口语也在这里。

9、《极光单词》这个软件的词库涵盖了小学、初中、高中、英语四级、六级、托福雅思等单词。

朋友可以设置听力填空、听力跟读等多个学习环节。

10、《简背单词》这是一款可以让朋友轻松学习单词的软件。

这是一个简单高效的单词记忆软件。

具有听、读、学单词功能,播放单词列表,听单词如听音乐,轻松练习单词的发音和后续。

美国留学必备这7款免费app

美国留学必备这7款免费app

美国留学必备这7款免费app美国的全称为美利坚合众国(the United States of America)总面积930万平方公里,仅次于俄罗斯、加拿大和中国,居世界第四位。

美国的人口约2.5亿,其中白人占总人口的84%,黑人占12%,其余为拉丁美洲移民和华人、印第安人等。

美国57%的居民信奉*教新教,28%信奉天主教,还有犹太教、佛教等。

1.Canvas:这个软件时每一个留学生必备的,大学老师会通过这个软件,发布信息。

但也有小部分分老师不用它。

2,slader:这个软件是帮助你写作业的,一般的教科书后面会有答案,但不会有详解,这个软件会帮助你更好的学习。

3.quizletflashcards:这个软件是帮助你背一些概念性的理论,和一些文科类的考试复习题。

在这个软件了资料是共享的,你也可以免费查看别人已整改好的的复习题资料。

4.英语流利说:这个软件刚开始的测试机制很有意思,可以说是对你英文水平的全方面性鉴定,我试过挺准的。

测试后有付费课与免费课可以选择,我没上过付费课,我感觉挺有用的,而且这个软件可以保持你一直想学英语的兴趣。

对于想要再提升一下英语的水平的小伙伴力推。

5.Googletranslate:这个软件是翻译软件中较为准确的软件,可以支持拍照,语音,打字三种方法,有翻译的字数限制,每次翻译记得把要翻译的内容打全才能准确翻译。

6.desmos:它是一个图形计算器,我买了个图形计算,个人觉得输入过程繁杂,不如这个app输入简单。

7.ratemyprofessor:虽然说认真学习才能得A,可是教授的选择上也很重要。

这款app是美国人选教授的评价平台,对于我们这些留学生也有一定的参考价值。

它有对教授的总评分,简单程度评分,学生心里是否想过在上他的课的评分,还有一些人的评语与最后成绩。

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APPLE V TENCENT IN CHINAAPP WARS1. ECONOMIST:APPLE V TENCENT IN CHINA APP WARS•IN MOST of the world, the success of Apple’s “walled garden” of proprietary software has two elements. First, its attractive services: users tend to be addicted to its iTunes music shop and iBooks store. Second, the complexities involved in switching from an iPhone to another device without losing music files or having to re-download apps.Neither factor works as well in China. There, many of Apple’s services have not taken off. The American giant missed the boat on music sales in the country, reckons Matthew Brennan of China Channel, a technologyconsultancy. Its sales of books are blocked by the government. In addition, few would disagree that its messaging service is a flop and that Apple Pay, its mobile-payment offering, is irrelevant—its market share on the mainland is only1%. A “genius” employee at an Apple store in Shanghai admits sheepishly that“iCloud doesn’t work very well in China.” And switching is a doddle in China, observes Ben Thompson of Stratechery(某个调查机构), an industry newsletter.Nearly everyone uses WeChat, an app made by Tencent, one of China’s three big internet giants, for everything from social media to payments. Through WeChat it is easy to transfer photos, messages, contacts and payments history maintained on that app from one device to another. No wonder that Apple’s retention rate among iPhone users, which tops 80% in America and Britain, is only 50% in China. That does not bode well for a key market. Apple’s revenues in greater China have nearly doubled since 2013, to $48.5bn in 2016, thanks in part to its mainland app store. App Annie, a research firm, reckons it is the world’s biggest Apple app store, as measured by revenue. But Apple’s results for the first quarter of the year showed total sales falling by some 14% in greater China compared with a year ago, the fifth consecutive quarter of decline. Canalys, a market-research firm, estimates that shipments of iPhones on the mainland plunged by a quarter in the first quarter. Hostilities have now broken out with Tencent. The two had co-existed happily: since richer Chinese prefer iPhones to Android phones, these devices are where WeChat made much of its money. But earlier this year, WeChat launched “mini-programs,” a form of lightweight app that operates independently of Apple’s app store and robs it of revenues.•Apple, meanwhile, had disliked but tolerated WeChat’s practice of allowing users to reward generators of content (for example, opinion columns) with small tips. These bypass Apple’s own payments mechanism. On April 19th Apple obliged WeChat to shutdown tipping.Another front in the fighting is that the American firm’s mainland app store accepts Alipay, a payment service from China’s Alibaba, but not WeChat’s payment offering. Broadly, WeChat is going from being a social-media platform(akin to Facebook and WhatsApp rolled into one) tobecoming a mobile-operating system,putting it on a collision course with Apple. “There is a war going on,”says Mr.Brennan. Who will win such a clash of titans? Rumours are swirling among tech experts about what might happen next. Apple is trying to fortify its position. It is investing heavily in its large network of stores and research labs on the mainland; and it plans to include China in the first wave of countries in which its highly anticipated new iPhone will be launched later this year. But Apple is on the defensive, where as Tencent is firmly on the attack. Mr. Brennan speculates that Tencent might even launch a WeChat phone, which would make Tencent’s offering completely independent of the iPhone. Anywhere else in the world, it would be foolish to go up against the Californian giant (加州巨兔). In China, though, the native firm may have the advantage. As Connie Chan of Andreessen Horowitz, an investment fund in Silicon Valley, puts it: “Loyalty is much, much stronger to WeChat than to Apple in China.”Points:1.“iCloud doesn’t work very well in China.”2.Nearly everyone uses WeChat3.Apple total sales falling by some 14% in greater China compared with a year ago4.earlier this year, WeChat launched “mini-programs,” a form of lightweight app thatoperates independently of Apple’s app store and robs it of revenues.5.On April 19th Apple obliged WeChat to shutdown tipping.6.Wechat a social-media platform to a mobile-operating system7.There is a war going on,8.Californian giant(加州巨兔)------Apple9.Loyalty is much, much stronger to WeChat than to Apple in China.•Chinese tech giant Tencent has chosen the 10th anniversary of the unveiling of the iPhone to launch a rival to Apple’s App Store.WeChat , China’s most frequently used mobile app, today started offering “miniprograms ” within the app from third-party developers. Users can now book a shared ride with Didi, order a gift from , or rent a bicycle from Mobike —and use over 100 other “apps within the app” —without leaving the WeChat platform.The new miniprogram function makes WeChat, or Weixin in Chinese, the first big platform to provide an alternative to the App Store from Apple, which has tightly controlled what programs can be installed on an iOS device.While Tencent said the launch of the feature was timed to pay tribute to Apple and Steve Jobs, it is likely to be seen more as a challenge by the US company to its smartphone app dominance.WeChat's miniprogram platform adds to the list of threats that Apple is facing in China. Its profits in the region fell a fifth in the year to September 2016, and last week it buckled to Chinese government pressure to remove the New York Times app.Apple has responded to Tencent’s move by saying its rival is not allowed to call miniprograms “apps”, according to Pony Ma, Tencent’s chief executive.The miniprograms can be used almost instantly and provide stripped-down functions compared to the original full apps.Rather than the 30 per cent cut that Apple takes from App Store purchases, developers have not been asked to give any cut to WeChat, according to Matthew Brennan of the tech consultancy ChinaChannel.In addition, miniprograms are “device -neutral”, meaning they will run in exactly the same way on Android and iOS.“Platforms for app distributions have been attempted before —Google and Baidu attempted to do this from their search engine interface —but we've seen limited attraction,” said Sandy Shen of tech research firm Gartner.Creating in-app platforms for app distribution is attractive to companies and third-party developers because of the flow of user time, payments and user data through the parent app.WeChat's captive audience makes it a more plausible candidate to crack open in-app app distribution. The platform accounts for 35 per cent of all time spent on mobiles in China, according to QuestMobile, the tech research lab. More than 750m people log into WeChat daily, and half of them use it for more than an hour and a half each day.“Tencent is winning the mobile war. Miniprograms will come to have a material impact on Apple’s App Store revenues; around 15 per cent of China’s mobile market are iOS users. Tencent is Apple’s number one source of income from the App Store globally,” said Mr Brennan.In-app purchases made through WeChat’s miniprograms are directed through Tencent’s mobile -payment system.“We don’t even have personal privacy to start with, so it’s actually safer if our personal data are in the hands of big companies like Tencent rather than small apps,” said Carol Shao, an arts industry professional and WeChat user.Additional reporting by Sherry Fei Ju2. FINANCIAL TIMES: WECHAT LAUNCHES ALTERNATIVE TO APPLE APP STOREPoints:1.Tencent is Apple’s number one source of income from the App Store globally2.China’s most frequently used mobile app, today started offering “miniprograms” withinthe app from third-party developers.3.The miniprograms can be used almost instantly and provide stripped-down functionscompared to the original full apps. Rather than the 30 per cent cut that Apple takes from App Store purchases4.“Tencent is winning the mobile war. Miniprograms will come to have a material impacton Apple’s App Store revenues3. BUSINESS INSIDER:OPENING SHOTS HAVE BEEN FIRED INA BATTLE BETWEEN APPLE AND CHINA'S MOST VALUABLE COMPANYN•A business dispute is brewing between Apple and Tencent, China's most valuable company, and it looks like the Chinese government could get involved, the Wall Street Journal reported on Thursday.Here are the basics: the dominant app in China is Tencent's WeChat, a messaging program that does a lot more. Users can also use it to order food, transfer money, and play games.One of WeChat's features is called "tipping." If one user likes another's posts or photos, she can send that person a few yuan from her WeChat st month, Apple told Tencent it considers tips to be in-app purchases. The iPhone maker takes a 30% cut on in-app purchases, so it was saying it felt entitled to a similar payout from WeChat tips.Executives at Tencent are furious. "We don’t charge anything as the platform, but Apple gets 30% for doing nothing,”a Tencent executive told the Wall Street Journal.Tencent has even talked to Chinese regulatory agencies, including the Ministry of Industry and Information Technology, according to the report. Tencent is one company that has the power not to buckle under Apple's power. And Apple needs the iPhone to remain popular in China to continue growing.Apple's sales in the China region in the first quarter of 2017 were down 14% from the same quarter in 2016. That marked the continuation of a downward trend for the tech giant. Its China sales in 2016 totaled $46.5 billion, which was down nearly 24% from the prior year.Tech analyst Ben Thompson previously identified WeChat as one reason why Apple may be underperforming in China.For all intents and purposes WeChat is your phone, and to a far greater extent in China than anywhere else, your phone is everything.Naturally, WeChat works the same on iOS as it does on Android. That, by extension, means that for the day-to-day lives of Chinese there is no penalty to switching away from an iPhone. Unsurprisingly, in stark contrast to the rest of the world, according to a report earlier this year, only 50% of iPhone users who bought another phone in 2016 stayed with Apple.Apple needs WeChat to continue growing in China. WeChat wants special treatment and rules under Apple's App Store platform. This is shaping up to be one of the biggest battles between American and Chinese tech giants in recent memoryPoints:1.it looks like the Chinese government could get involved2.One of WeChat's features is called "tipping." If one user likes another's posts or photos,she can send that person a few yuan from her WeChat account.3.Apple told Tencent it considers tips to be in-app purchases. The iPhone maker takes a 30%cut on in-app purchases, so it was saying it felt entitled to a similar payout from WeChat tips.4.We don’t charge anything as the platform, but Apple gets 30% for doing nothing5.Apple needs WeChat to continue growing in China. WeChat wants special treatment andrules under Apple's App Store platform. This is shaping up to be one of the biggest battles between American and Chinese tech giants in recent memory4. WALK THE CHAT:TENCENT CANCELED TIP FEATURE, DECLARATION OF WAR AGAINST APPLE?•Last night, WeChat made two announcements:•Due to Apple’s new regulation 3.1.1, iOS users can no longer use the “Tip Author feature” (which enable to give small sums of money to support a WeChat Official Account). Authors can still post personal QR code to collect payment from users• 6 hours later, WeChat posted another article: same announcement, but the workaround of putting personal QR codes to accept payments was not allowed anymore•What is Tip feature•It’s the feature at the end of article, where readers can tip the authors for the content.•Who does this impact?•Individual authors who depends on tips will be directly impacted by the change. According to a16z report, iOS phone units sold make up for less than 17% of the total volume, but the revenue from iOS users is around 50% of total in-APP purchases. This distribution may be even more skewed within China due to the popularity of iPhone among the middle class.•Apple force Tencent to close the tip feature?•All purchases happens within Apple should go through Apple’s in-App purchase. This is not a new regulation. As a platform, Apple takes a 30%from the purchase amount.•For example, if you purchase WeChat icons, you are paying through the in-App purchase This Apple regulation update is not specific related with WeChat. Any digital content purchased through iOS app is subject to the 30% hair cut.•Tencent is grTencent is growing to be a competitor against Apple.•WeChat is growing to be another independent “one-app to rule them all” ecosystem. Within WeChat, users no longer needs to purchase any otherApps.This directly impact the Apple’s App ecosystem.•In the announcement, WeChat indicates its been negotiating with Tencent for a long period, (the Apple regulation was released in June 2016, almost a year ago).•According to Jason Ng, a Chinese tech blogger, WeChat has long been negotiating with Apple on the issue of Tips, the original negotiation is to enable the Tip feature through in-app purchase.•What changed?•Since early this year, WeChat launched Mini Program, a feature to replace Apps). Mini-program was originally called 应用号, which translated to App Account. The name was rejected by Apple since it sounds too much like Apps. Since last week, WeChat released 8 features for Mini Programs:•Ability to scan QR code on Moments•Ability to link with WeChat menu•Connecting with 3rd party platforms•WeChat has became stronger than ever as the ecosystem for “Apps”. It’s ready to say no to Apple for working against it.•Conclusion•This may just be the beginning of a war between the two IT giants. When at war, user experience is the automate sacrifice.For example, the Alibaba-Tencent war result in blocking each other’s system in every possible way. Let’s hope this one won’t result too ugly.SOURCES:1.经济学家(economist):/news/business/21722212-wechat-launches-mini-programmes-apple-bans-tipping-tencent-takes-apple-china2.经济时报(financial times):https:///content/d00fb4ee-d645-11e6-944b-e7eb37a6aa8e3.商业内参(business insider):/apple-and-tencent-dispute-over-in-app-payments-2017-54.领英(walk the chat):https:///tencent-canceled-tip-feature-declaration-war-apple/THANK YOU FOR LISTENING!。

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